Each week within the community, there are unique industry insights and real-life stories shared by eCommerce directors about resolving challenges in their business. 

The stories reach the members of the community in weekly Roundtable issues sent by email. Here is a look into the first five:

1. Ad costs going up, sales going down

told by Gustavs Gotauts, ex-eCommerce director of Velosock.com

“It was October when we started scaling our online store. Sales were around 4,000 EUR per month. Scaling happened rapidly. In just over one month the numbers had jumped over the 100,000 EUR mark already. At the start of January, we were ready to ship out everything sold during December and get back to scaling. This was the moment we noticed ROAS going down exponentially.

Hiring one of the best CRO agencies, changing the Media buying agency, scaling the team with experienced specialists – nothing seemed to fix the issue.

I was desperately searching for WHYs.

Fortunately, once at a random conference, I met an experienced head of eCommerce. 3 beers in, I got the solution. For all this time, the issue was as simple as it gets. I realized I had started to play in the highest league, without doing my homework first. I had to go back to the skipped basics. That meant building my first buyer persona, making changes in the existing brand book, and building my first funnel.

Even though if it was just a sales funnel for Facebook ads, it gave me and my team a detailed understanding of our potential client and the content we must present them, and helped dearly for future use.”

Explore further

• User Research Case Study
• Why Does Buyer’s Journey Matter
• User Personas Building Guide

2. Getting personally involved

told by a source who wanted to stay anonymous, Austin, TX

“Monday, 1 year ago. As per usual, first thing in the morning, I opened my email.

We need to finalize our all-in-one Data Studio report,” a message from the founder of the company read. “I want to see all fulfillment data, marketing costs, and related conversions from all channels, service desk efficiency… EVERYTHING on one screen.”

NP, will unfreeze the project and kick it off,” I answered right away. 

Mapped all data points & connected necessary suppliers. They started work on the integration, as I switched to other tasks and priorities.

A few months passed. 

Dozens of meetings held, yet still, no report delivered. In 2 more months, only a few broken dashboards were there.

Then COVID-19 started. Day-to-day operations turned into 1-day deadlines. In other words, lesson learned:

“Get personally involved, and innovate with urgency.”

Senior managers often start a project and disappear, not joining daily and leaving small things to consultants, or junior staff.

Rather – set the focus and daily deadlines, do not miss day-to-day operations, micromanage where possible! The recent crisis helped to get that missing urgency in day-to-day life for me. That’s the only way any innovation for your eCommerce business will fly.”

Explore further

• Innovate with Urgency – Even When There’s No Crisis
• How to Streamline Change Management
• Increase Your Organization’s Effectiveness
• Data-driven Business Decisions Made Easy with Google Data Studio

3. Embracing the unprecedented user flow

told by Diana Nikitjuka, Digital Experience Manager at RIMI

“A year before COVID-19 started, Rimi opted for building an eCommerce platform for more convenient grocery shopping, taking the significant step from offline to online while there still was time.

As soon as the pandemic hit, user count sharply increased not only in the eCommerce store, but the app and main website as well. We were faced with the demand for online services, including even more fast-paced quality content, which is my main responsibility, that none here was ready for. 

This opened up a lot of opportunities for future growth. Because of the great demand, we were able to crystallize a strategy for developing this type of content in the future. Bigger traffic = more opportunities for experiments. 

Here are my main takeaways:

– actively and passively monitor customers (analyze analytics data, study the trend: collect reviews, work closely with the customer service department)

– constantly come up with and roll out small tweaks here and there, improving the customer experience

– have several development streams who will support different departments and directions (sales, service, branding, corporate responsibility, etc.)

Be as flexible as possible and able to adapt, because either way, agile wins. And as repetitive & simple it sounds: client first. Important now more than ever.”

Explore further

• What customer-centric brands get right
• 3 things for digital marketing transformation
• Workflow for ongoing optimization

4. Believe in numbers and your customers

Optimizing for native digital people, customer satisfaction as a metric, the importance of feedback, and much more in an interview with Ajit Sivadasan, Global head of Online Sales, Digital Marketing, and Platform at Lenovo.

“Online experience is an irrational and biased process. Let your customers show you what you need to see.”

Watch the full interview here.

5. Why weekly meetings are not enough

told by Jonathan Ribas, CTO at Zadig & Voltaire

“As of recently, we’re holding daily meetings with the whole digital team. Since we’ve had these in place, the internal information flow is much more efficient and reaches the right people in time. 

During one of these, we discovered a bug of the order statuses not updating. 

We met several times to take this topic apart. After investigating several cases impacted by this, digging into the logs to see what was happening, soon enough we found what was causing the issue. The team fixed it in one day, and updates were pushed live.

Another time we noticed an insane peak on google analytics, which immediately seemed to be a bug on their side. 

15k people visited the same page within one minute.

The referral was Instagram, but it wasn’t a post from our team. Turned out an influencer with 1,2 million followers posted our product, and the 15k page views were legit.

So just have fluent communication between all the services and departments to learn and tackle whatever comes your way!

Fun fact, we had zero orders on that product during this peak. But, you know, it happens, we sell other products and give Zadig & Voltaire brand visibility – in the end, that’s the most important for us.”

Explore further

• Daily Standup Meeting Agenda Guide
• Building Strong Teams
• 5 Analytics Questions You Should Ask
• Data Analytics: Find Valuable Insights

Interested to join the community and access more exclusive content and network with other members? Go to community.ecom360.io and apply for your invite!

The post Stories by eCommerce Directors: eCOM360 Roundtable Issues #1-5 appeared first on scandiweb.

As a response to the recent restrictions imposed globally, and as a necessity to ensure attendee health and safety, the eCOM360 conference organizers have made a decision to reserve April 17th, 2020 for an online-only event. The live conference has been rescheduled to October 6th, 2020.

The original conference agenda was published shortly before the restrictions came into force. The event aims to gather representatives from over 20 of the world’s leading brands as well as hundreds of eCommerce practitioners in Riga, Latvia in order to share experience and set the vector for further development both on local markets and globally. 

The organizers can assure that the initial event program will not only follow through on the promise but will be enriched to provide visitors with the best possible experience.

Some of the speakers scheduled to perform on April 17th will deliver presentations during a one-day online conference, held on that day. You can follow this link to register for free.

In autumn, the live event will host speakers representing household names from across Europe and the USA, sharing details of their company success stories. Additionally, there are a number of unique eCommerce practitioners joining us for discussion sessions and practical workshops. 

All in all, it is safe to say that eCOM360 is gathering world leaders in the digital field, aiming to provide a unique outlook of the industry. This includes an overview of the mobile-first transformation by Alessandra Alari & Natasha Kosoglov, Head of Search and Digital User Experiences Mobile Performance Lead at Google, as well as an eCommerce survival guide for the new decade by Scott Cohen, Chief Innovation Officer at Warner Music Group.

Here are more session details to give you a taste of the October event:

• Joe Rice, Data & Enterprise Solutions Lead at Twitter, will talk about leveraging information gained from user posts to identify trends and changing consumer preferences.
  
• Chip Reno, Advertising Technology Leader at T-Mobile, will discuss the new age of person-based eCommerce, marketing and analytics to drive more sales.
  
• Melissa Jane Pickering, Head of Interactive Play at Lego, will share the experience of adopting a digital strategy without reinventing your product.
  
• Yannis Eelen, Digital Innovations Lead at Heineken, will tell us how to engage digitally with consumers, getting more sales without selling.
  
• Brian Matuszewski, Global Innovation & Strategic Lead at Terracycle / Loop, will discuss what companies need to take into account when making a shift towards sustainability.
  
• John Collins, Director of Content at Intercom, will provide an insight into delivering content marketing that converts
  
• Simo Ahava, Partner & Senior Data Advocate 8-bit-sheep, will explain what browsers’ tracking protection initiatives mean for your business
  
• Jean-Philippe Blerot, Head of digital & eCommerce projects at Carrefour BE, will deliver a talk on frictionless omnichannel retail, explaining how carrefour are reinventing their eCommerce to stay the most digitally savvy retailer 
  
• Victor Emilson, Group eCommerce Director at Urbanista, will provide an insider look at the tactics and approaches that allowed the company to grow online for 1,000% in one year
  
• Tatiana Tretyak, Product Manager at Booking.com, will talk us through the culture of experimenting at Booking.com
  
• Havard Stjernen, Country Manager Benelux and Nordics at Wish, will describe the challenges of taking eCommerce offline.
  
• Maciej Jamiołkowski, Business Development Executive at Nethone, will talk about the importance of secure checkout process and knowing your users, to save conversion rates
  
• Christian Wehner, Global XM Ambassador at SAP, will speak about staying relevant to your audience and exploring new business models.
  
• Richard Lloyd-Williams & Aisha Khalid, ex-Chief Innovation Officer and Head of Global Ecommerce at Hugo Boss, will give a presentation on Hugo Boss’ journey towards seamless, premium omnichannel experience.

While the event’s main stage will be dedicated to speaker presentations, the audience will also have the opportunity to participate in QA sessions and niche panel discussions. Thus, Michael Bliah of Le Site will lead a conversation on marijuana online trade, and Nisreen Hasib, COO at Unbound, will uncover adult store secrets to increase customer loyalty.

The conference will host a number of workshops for limited audience members, in order to help them gain a perspective on practices and methods applied in eCommerce today. For instance, an improv actor Kaspars Briedaks will share useful tactics for effective communication and self-containment tactics, leading a creative workshop “Shyness as a superpower: 10 tips for business communication, inspired by improvisation theatre”.

eCOM360 live conference will take place on the 6th of October 2020 in Hanzas Perons in Riga, Latvia.

We will follow up shortly on the details of the free online conference taking place on the 17th of April 2020. Make sure to keep up with the latest updates! In the meantime, you can obtain tickets and register for the events on the eCOM360 official website: https://ecom360.io/.

The post eCOM360 2020 To Take Place Online appeared first on scandiweb.

eCOM360 2020 is just around the corner. The agenda has been announced, the venue is great, and the MC for the event is awesome. With speakers from all across the spectrum joining us to share their unique experiences in eCommerce, we’d like to use this chance to properly introduce the lineup. So let us get to know the speakers!

Yannis Eelen, Digital Innovations Lead at Heineken

Speech topic

GET MORE SALES W/O SELLING: HOW TO ENGAGE DIGITALLY WITH YOUR CONSUMERS 

Session details

The technological and strategic evolution of sales and marketing channels has brought eCommerce brands a ray of new ways to engage with potential customers digitally. Heineken is amongst those who have taken this leap and delivered innovative approaches one after another. In this session, Yannis, one of the great minds behind Heineken’s recent digital strategies, will provide insights on analytics and satisfaction measurement, share case studies and the main challenges that resulted in brand success stories.

What you will learn

• How to use the evolution of sales and marketing channels in your advantage
• What was the road taken for various Heineken innovations
• Analytics/satisfaction measurement tools and findings
• The main challenges along the way in the specific markets

About Yannis

Yannis is an experienced strategic thinker, currently steering the Innovation & Digital at Heineken. He brings success to the company projects with his skill in areas such as business partnering, innovation management, program management, and agile methodologies, making sure to remain focused on shaping the company-wide strategy for the digital future.

Simo Ahava, Partner & Senior Data Advocate at 8-bit-sheep

Speech topic

WHAT DO BROWSERS’ TRACKING PROTECTION INITIATIVES MEAN FOR YOUR BUSINESS?

Session details

Web browsers have started taking the initiative in the so-called “privacy wars”. Browsers seek to eradicate cross-site tracking, and in doing so make life difficult for ad tech, analytics, marketing, and experimentation efforts. In this talk, Simo will introduce how different browsers implement these mechanisms. He’ll go through the various disruptions that these modern tracking protection means introduce to the eCommerce, digital analytics, and digital marketing, before wrapping up with a look at the future as well as practical things you can do to secure your data quality.

What you will learn

• What cross-site tracking is, and why are browsers working against it
• How tracking protections manifest across different browsers
• What is the impact of these protections on ad tech, analytics, marketing
• What can be done to mitigate the impacts

About Simo

Simo Ahava, partner and co-founder of 8-bit-sheep, is a recognized expert on customizing web analytics and tag management solutions to improve the entire “life cycle” of data collection, processing, and reporting. His main areas of expertise lie with Google Analytics and Google Tag Manager, and Google has appointed him as a Google Developer Expert in these fields. Simo is especially interested in the interface between marketing and development, and his main focus is on increasing awareness, skills, and critical thinking around data.

Found this post interesting? Stay tuned to learn more about the participants and their talk details.

For more details regarding eCOM360 2020, make sure to visit the official website, follow us on Facebook and Twitter for the latest updates, and, of course, come join us on April 17th, 2020!

The post eCOM360 2020: get to know the speakers pt.3 appeared first on scandiweb.

eCOM360 2020 is just around the corner. The agenda has been announced, the venue is great, and the MC for the event is awesome. With speakers from all across the spectrum joining us to share their unique experiences in eCommerce, we’d like to use this chance to properly introduce the lineup. So let us get to know the speakers!

Chip Reno Advertising Technology Leader at T-Mobile

Speech topic

FUTURE IS HERE: PERSON-BASED ECOMMERCE, MARKETING & ANALYTICS TO DRIVE MORE SALES

Session details

How are marketers talking to people and households instead of cookies and devices? How can websites and advertising be personalized in a post-GDPR world, where cookies and device IDs are sensitive (PII) data? Identity management and cross-device technology are changing the way we do eCommerce, customer journey mapping, and analytics. Identity resolution is no longer a competitive advantage, but a must for digital marketing. 

What you will learn

• The process for person-based marketing
• How to take your first steps in it
• The fundamentals of popular digital marketing algorithms
• What the future holds for MarTech

About Chip

By night Chip is a musician and electronic music producer. By day he diverts his creativity into building person-based analytics platforms for US-based Fortune 500 companies. Chip holds an MBA and undergrad in Computer Science and has been in digital marketing for more than 10 years, during which he has successfully started 4 companies. 

Christian Wehner Global XM Ambassador at SAP

Speech topic

THINK NEW. TRANSFORM NOW

Session details

Transition is universal, not only digital. It changes society, culture, technology as well as our thinking. How can companies cope with this transition? How will they stay relevant to customers in the future? In this innovative session, Christian Wehner invites the audience to open up to new ways of thinking. Changing perspectives, exploring new business models and putting the customer in the center of every action taken.

What you will learn

• How artificial intelligence and IoT are contributing to a customer-centric way of thinking
• How to switch the focus of your business strategy during changes in society
• How you can create an innovative culture within your company

About Christian

Christian Wehner is a Global XM Ambassador of SAP. As a business development expert, he is responsible for various activities around SAP Customer Experience, always thinking creatively, independently and coming up with wild ideas beyond the expected. Besides that, Christian is also a Founding Member of the BAW and Speaker / Thought Leader particularly in the field of “Innovation & Creativity”. Before joining SAP, Christian helped to build and position an international online marketing start-up with over 800,000 active users today and managed national marketing at the Red Bull Media House. He has also worked in sales and content production at various radio stations.

Victor Emilson Group eCommerce Director at Urbanista

Speech topic

BEHIND THE CURTAINS: HOW WE GREW ONLINE FOR 1,000% IN ONE YEAR

Session details

Urbanista, a leading lifestyle audio brand in the Nordics, has established a very strong position and gained an impressive market share in the fast-growing wireless headsets category. Figure out what made Urbanista realize they could compete with giants such as Airpods, and by finding the right audience even come out on top. Why are data-driven decisions the only thing you can trust? What were the practical eCommerce growth tactics used for a staggering 1,000% increase?

What you will learn

• How to make concrete data-driven decisions
• How to find the right audience to compete in the same weight category as the big brands
• What were the exact tactics used for Urbanista’s 1,000% growth
• Why move all business online in the next few years

About Victor

As the Group eCommerce Director at Strax Group, Victor is responsible for overseeing business planning, content strategy and development, promotional campaigns, website design, customer service, web analytics and web technologies for all D2C brands within the group. A deep dedication to eCommerce drives Victor in helping companies with setting up organizations and improve existing operations. Over the years he has gathered knowledge in building, managing and scaling a versatile in-house eCommerce agency to be able to quickly adapt to market changes, and collected experience in setting overall strategies for present and future eCommerce operations.

Found this post interesting? Stay tuned to learn more about the participants and their talk details.

For more details regarding eCOM360 2020, make sure to visit the official website, follow us on Facebook and Twitter for the latest updates, and, of course, come join us on April 17th, 2020!

The post eCOM360 2020: get to know the speakers pt.2 appeared first on scandiweb.

eCOM360 2020 is just around the corner. The theme has been announced, the venue is great, and the MC for the event is awesome. With speakers from all across the spectrum joining us to share their unique experiences in eCommerce, we’d like to use this chance to properly introduce the lineup. So let us get to know the speakers!

John Collins, Director of Content at Intercom

Speech topic

MORE THAN WORDS: DELIVERING CONTENT MARKETING THAT CONVERTS

Session details

It takes increasingly more effort for content marketers today to struggle through the digital noise that results from all the digital data produced yearly.

Amongst thousands of content tactics out there, it is crucial to understand what is going to work for you. Intercom has been one of the fastest-growing SaaS companies of its generation, thanks to its content marketing, and John has played a big role in that success. In this session, he will expand upon ways of taking your content strategy to the same heights.

What you will learn

• How to be heard through the noise generated by content marketing
• How to produce content that will attract the right kind of potential customers
• How to choose the right KPIs for content so that it helps grow the business
• Trends coming down the line and ways you can stay ahead of them

About John

With over two decades of experience with leveraging the power of the written word as a tech and business journalist for big news outlet players, John now leads the team that produces Intercom’s award-winning blog, podcast, books, and social media. A content strategist who works tirelessly to facilitate growth for Intercom through content marketing, and seeks up-to-the-minute approaches to reach even further. When it comes to tomorrow’s content strategy, John is amongst the best guides to follow.

Havard Stjernen, Country Manager Benelux and Nordics at Wish

Speech topic

CLICKS INTO BRICKS: TAKING ECOMMERCE OFFLINE

Session details

Get ready for some whopping facts. Retail death in America is raging (Lowe’s, JC Penny, Macy’s are all struggling) yet value shopping is still thriving. Americans only have 400 USD liquidity. 7 out of 10 brick and mortar stores opened in the US last year were dollar stores. SE – Dollar store has exploded in the last year. All those lead to one question answered in this session by the global leaders Wish themselves – why is price-conscious shopping still an untapped market?

What you will learn

• What is the Wish Local program based upon
• How to set up offline UA and local pre-deployed inventory
• Ways of converting mobile traffic to online foot traffic (into local partnership stores)
• The process of taking local mom and pop stores online 

About Havard

He has worked with incubator programs and startups, including in China and in the Rocket Internet ecosystem.

Then he transitioned to getting a job at Wish: “I worked with online marketing and e-commerce and then Wish showed up on my radar. I thought it was an interesting product and made contact. ”

 Some of his focal points at Wish are

• Finding ways to build a more sustainable supply chain,
• Improving product safety and customer satisfaction,
• Optimising price policy to address changes in product import fees,
• Market outreach via targeted advertising campaigns.

Melissa Jane Pickering Head of Interactive Play at Lego

Speech topic

ADOPTING A DIGITAL STRATEGY WITHOUT REINVENTING YOUR PRODUCT

Session details

In today’s world of technology and the ease at which we can interact digitally, children have different opportunities to learn and play than it was for previous generations. It’s more important than ever before for toy companies to leverage these opportunities to ensure kids fulfill their potential as creative problem solvers and lifelong learners. Discover how LEGO designers are engaging kids in new experiences by safeguarding the core creative principles of the original brick and using technology in a fun, playful, and relevant way.

What you will learn

• How toy industry giants leverage opportunities offered by today’s technology
• How to shield the original product heritage amid the sped-up digital advancements
• What is the LEGO designer approach into creating new customer experiences

About Melissa

Melissa Pickering heads up the Interactive Play Center at LEGO, leading a team of designers that work across the LEGO portfolio to blend digital and physical play. She has worked in the field of interactive kids products for 15 years, from innovating theme parks as a Disney Imagineer to founding an ed-tech startup. During the last 5 years at LEGO, she has formed a team to innovate LEGO play through digital experiences. Examples include gamified play like NEXO Knights and learning through play like the Star Wars Droid Commander. The overarching principle for these experiences is to use technology to engage kids in building with LEGO bricks.

Found this post interesting? Stay tuned to learn more about the participants and their talk details.

For more details regarding eCOM360 2020, make sure to visit the official website, follow us on Facebook and Twitter for the latest updates, and, of course, come join us on April 17th, 2020!

The post eCOM360 2020: get to know the speakers pt.1 appeared first on scandiweb.

A phenomenal practitioner in his own unique way, Scott is a public speaker, engagement expert, and a returning member of the eCOM360 lineup.

In 2019 we invited him to participate as a keynote speaker, and it was fire – in case you have missed it, here is your chance to recap. The bottom line is Scott’s a really fascinating guy, and we are happy to welcome him again – this time to steer the entire event!

Scott’s quick bio

Scott Gould is the go-to expert on engagement, and what makes people engage with ideas, brands, organisations, and each other. Formerly a church pastor, Scott learned first hand about human behaviour, the power of engagement, and the perilous misuse of that power. As a consultant, he now advises some of the world’s biggest brands and oldest organisations on getting people highly engaged around their cause. A popular and passionate keynote speaker, Scott offers a message of real engagement in a world where so much is only skin-deep.

And if you’d like to find out more, visit his website to learn about what he does and what he’s been up to recently.

The post eCOM360 2020 master of ceremony announcement appeared first on scandiweb.

During the last decade, we have seen a notable shift in terms of what devices we use, and how we use them. We have created new infrastructural paradigms and new models of personal and business interactions. Technologies such as Virtual and Augmented Reality, machine learning, AI, biometric resources have come to the foreground, and already accompany millions of people in their daily lives.

But this goes beyond technology as such. In a situation when tech is leveraged by brands to outplay competition, it is crucial to be aware of the current trends in order to understand where the industry is heading, what expectations users have for your products and services, and what efforts and investments you as a business owner need to prioritize.

Let’s take a look at 10 UX trends that will allow Phenomenal Practitioners to stay ahead of the curve in 2020.

Graphic interfaces without buttons

The reign of “buttons” is about to end with the arrival of new ways of interacting with users, such as gestures and voice. The challenge will be to create new interfaces to adapt to these new interactions that move beyond a simple button.

UX beyond the screen

In the coming years, we will have more interaction interfaces, beyond screens. The challenge will be to provide users with easy, simple, and effective interactions … without screens!

Agnostic interfaces: “mobile-first is dead”

The user experience must be fluid and functional, regardless of the device used. In a multi-device digital environment, the design of interfaces beyond devices will be in great demand in the near future.

Voice assistant

As voice assistants are gaining more presence, we WILL see more progress in natural language processing (NLP) that will allow us to have more natural dialogues with our virtual assistants and perform more valuable actions.

Increase in virtual reality

Augmented Reality and Virtual Reality will move beyond just specific experiments to become central elements in the digital experiences that we find from all sectors.

Advanced personalized experiences

With the lessons learned around personalization in recent years, we will provide advanced personalized experiences to our users across all devices and touchpoints.

More data analytics

Data analytics and user research will merge to offer a holistic view of the insights we get from our users and customers in a unique browsing experience.

From UX to intelligent experience

New technologies will transform the concept of User Experience towards “Intelligent Experience,” where intelligence is incorporated in the customer journey, to optimize their experience in all their interactions with a company.

Use of biometric resources

More and more companies make use of biometric resources with the aim of simplifying their client journey by proposing experiences that reduce process time, eliminate friction points and improve user safety.

Digitalization of sustainable challenges

As sustainability is becoming more of a priority, the digital world reflects this concern by serving content that communicates the sustainable policies of companies and rethinks processes to meet the needs of a more socially and environmentally conscious world.

Found this helpful? Want to get more insights? We have an upcoming conference – eCOM360, where some of the brightest minds in eCommerce, digital marketing, design end beyond, are gathering to share insight on what made their digital businesses phenomenal! Make sure to follow the updates, and stay tuned for more useful content.

The post 10 UX trends to help your business stay on top of the game in 2020 appeared first on scandiweb.

PHENOMENAL PRACTITIONERS

No coincidences here. This year we will continue building on the foundation lain in 2019, and go for another round of outstanding performances by some of the industry’s forefronters. Business, marketing, design & tech practitioners representing some major players in the business today, will gather in Riga to share their experience, expertise and real-life case studies. 

With participants representing Lego, SAP and Wish, to name a few – the event is a must for those who are serious about learning first-hand what made the digital presence of these businesses phenomenal. 

Looking to redefine & improve your digital strategy? Need a head-start to make your business stand out from the competition? Join us for eCOM360 2020, and use this unique opportunity to get an in-depth look at the challenges, approaches and solutions underlying major international business success stories.

The date is set, and the tickets are available here: https://ecom360.io/ – come check for the best current price offers!

The post eCOM360 2020: theme announcement appeared first on scandiweb.

eCOM360 2019 delivered on the commitment by hosting an array of exceptional presenters, and providing a platform for sharing eCommerce and marketing insight from leading international businesses. The talks painted a complex and refreshing picture of the current state of the industry worldwide. Here is a quick recap of last year’s program highlights:

Ajit Sivadasan of Lenovo had an insightful talk on core aspects of digital disruption – demographics, ethics, governing.

Jasper Knoben of Philips gave a talk on developing eCommerce in South-East Asia, pointing out important specifics of the region and outlining platform dynamics.

Google’s Rudi Anggono shared behavioral insights from his experience as Head of Creative, and some creative ideas they have sparked. Provided his distinct view on the importance of understanding users and providing long term value. 

Mario Vinasco of Uber presented a view of the company as a giant machine learning engine, discussing benefits and talking through some case studies.

Pavan Pidugu of Walmart spoke on merging Digital and Retail to adapt to-, master- and, eventually, drive retail trends.

Liis Ristal of Wolt shared her experience of turning food delivery into food tech and a lifestyle.

Victoria Hansen of NYT had her “dinosaur moment” sharing challenges and winning strategies The New York Times has been up to in the new age.

Dianna Yau of Facebook exposed the Whys and the Hows of developing products for the vast scape of emerging markets worldwide.

Scott Gould gave a great presentation on connecting with audiences through engagement – practical examples provided!

Prophet’s Jacqueline Thng discussed building multidimensional customer experience, and provided an intriguing view on the specifics and the psychology of brand building and marketing in ASEAN region – both online and offline. 

CXL’s Alexa Hubley demystified product marketing and product lifecycle marketing, as well as spoke about building digital marketing campaigns to help you compete in a saturated market. 

Magento’s Ben Marks spoke on how to adjust your eCommerce mindset to “make every moment personal, and every experience shoppable”.

Maria Dirina of Yandex provided a fascinating look at surrounding users with your infrastructure, and the effect it has on advertising and marketing.

Alibaba’s Dmitry Selikhov gave an insider’s look at the present and the future of expanding market presence and user awareness within Russian market space.

All in all, the audience was in for a truly encouraging set of talks. Despite the super friendly and light-hearted atmosphere, the information that was shared has a serious impact and  concerns anyone even remotely involved with eCommerce today.

eCOM360 2019 has set a great precedent in the tech community, and put Riga on the global map as a place where East meets West to learn, exchange ideas, share experiences, and have a great time at it!
For those who have walked past last year’s event, we suggest you visit the video report of all the conference talks, and if you are interested in eCOM360 2020, be sure to follow this link to find all the necessary information.

We will also be providing more updates via our blog, so stay tuned for more news and stories to get an insider’s look into the event answering the question “What’s Next in Digital?” – eCOM360 2020.

The post eCOM360 2019: a retrospect appeared first on scandiweb.