About

Kanuk is a luxury outerwear brand based in Montreal known for its premium coats and jackets designed to withstand Canada’s severe winters. Since the 1970s, Kanuk has evolved from a local favorite into a globally recognized name in luxury cold-weather apparel. 

Objectives

The company had previously paused advertising efforts due to a recent acquisition. However, they wanted to resume campaigns by mid-November, in time for the critical winter season. This timing was strategically set to align with peak shopping periods, including major sales events crucial for maximizing visibility and sales.

Expectations

• Increase in overall revenue
• Improved efficiency in ad spend allocation
• Clear, measurable YoY
• Data-driven and strategic approach to PPC management

The primary goal was to jump-start the paused campaigns to drive significant revenue increases, capitalizing on the high consumer buying intent during the winter season. Kanuk aimed to optimize the advertising budget, ensuring that each dollar spent contributed to substantial returns.

Moving away from intuition-based decisions, Kanuk needed a comprehensive, data-informed PPC campaign strategy. The main KPIs to track were revenue, spend, and ROAS.

Approach

Taking over Kanuk’s advertising account in mid-November, our team was immediately tasked with strategizing and launching effective ad campaigns. With a critical shopping period fast approaching, we focused our efforts on Meta and Google Ads. We had to capitalize on the high-demand period beginning with Black Friday and extending through Christmas and Boxing Day—key sales events in Kanuk’s marketing calendar.

Tailored localized strategy

Understanding that Kanuk’s identity is deeply intertwined with its Montréal heritage, we adopted a localized approach to our campaigns. We developed advertising content in both English and French to resonate with the local audience. Additionally, we targeted specific regional locations based on language preferences, optimizing our reach and impact where it mattered most.

Seasonal promotions

We timed our campaign launch to align with pivotal retail events, starting with Black Friday promotions. This initial push was meant to draw immediate sales and build momentum leading into the December holiday season. 

We then seamlessly transitioned into Christmas and Boxing Day promotions, maintaining engagement and capitalizing on continued consumer shopping behaviors. The phased approach allowed us to keep visibility and interest in Kanuk’s products throughout the entire peak season, maximizing opportunities for engagement and sales during the busiest shopping time of the year.

Results

The results from both platforms showed significant increases in average order value and revenue with cost reductions. Our campaigns maximized visibility and profitability during the most crucial sales quarter of the year. Here’s a detailed breakdown of November-December 2024 results compared to the same period in 2023.

Google Ads

• +135% average order value
• +9% revenue
• -58% costs
• 20.84 ROAS

Meta Ads

• +48% average order value
• +93% revenue
• -45% costs
• 13.58 ROAS

If you need a fail-proof strategy for your most crucial ad campaigns, our PPC experts are here to help. Reach out today for a free consultation.

The post PPC Case Study: Costs Cut in Half During Winter Sales appeared first on scandiweb.

Adobe App Builder is a cloud-based framework designed to extend and integrate Adobe Commerce (Magento) with external systems like CRMs, ERPs, and custom databases. It acts as a middleware layer, enabling seamless data exchange without modifying Magento’s core code.

Think of it as a translator—it ensures Magento and other systems “speak the same language” while giving developers control over what data is exchanged and how it’s structured.

What does it do?

App Builder simplifies how businesses connect Magento with external platforms. It allows developers to automate workflows, like updating a CRM when an order is placed, and customize data exchanges, such as reformatting currency or date formats.

One of its key benefits is reducing the need for full Magento deployments for minor changes, which speeds up iteration. For example, when a customer completes a purchase, App Builder can automatically send their email and order total to a loyalty program or trigger a restock alert in a warehouse system.

App Builder review: features and capabilities

1. Magento module integrations

App Builder includes Magento-native modules that allow developers to configure observer events, extend them with custom data, and select specific object fields to send instead of transmitting entire data objects. This reduces data traffic and improves performance, but more complex workflows, such as multi-warehouse inventory synchronization, require custom coding.

2. Simplified middleware customization

One of App Builder’s strongest advantages is the ability to modify data validation, transformation, and integration processes without a full Magento deployment. This speeds up iterative improvements and reduces downtime. However, changes to Magento’s API logic or access to additional data still require deployments.

3. Built-in queues and logging

App Builder provides a queueing system and logging tools to track event processing and troubleshoot issues. Logging must be manually triggered via code, which can be easily overlooked during development.

4. Cloud-native and Adobe-integrated

As part of Adobe’s cloud infrastructure, App Builder automatically handles scalability and uptime, reducing the need for server management. It integrates smoothly with Adobe Experience Cloud but may feel limiting for teams working with non-Adobe tools.

Areas for consideration

While App Builder presents a compelling approach to handling integrations, its design focuses on event-driven, asynchronous workflows. Depending on project needs, this approach has advantages and some considerations.

Event-driven architecture

App Builder processes data asynchronously, meaning it works on an event-triggered basis rather than in real time. This is efficient for post-purchase updates (e.g., loyalty points, CRM syncs) but less ideal for real-time processes like live inventory checks, as there’s usually a ~1-minute delay between Magento events and App Builder processing.

Handling bulk data

App Builder does not natively support bulk operations. Syncing large datasets, such as 10,000+ product updates, requires custom batch jobs. This makes it less practical for high-volume data exchanges where efficiency is critical.

App Builder works well for event-driven, incremental updates, ensuring that small changes can be processed efficiently without unnecessary data transfers. However, it does not natively support bulk operations, meaning syncing large datasets such as 10,000+ product updates requires custom batch jobs. While this allows flexibility in structuring data transfers, it adds complexity for businesses handling high-volume data exchanges where processing speed is a priority.

Connectors and customization

Out-of-the-box connectors cover basic integrations like order and customer data exchanges. However, more advanced workflows, such as inventory synchronization, often require additional development. For instance, the Dynamics 365 connector uses separate APIs for customer creation and updates, meaning developers may need to unify them manually.

CI/CD and development workflow

App Builder supports GitHub Actions for CI/CD, but the pipeline’s flexibility is limited. Platform constraints can also make local development and multi-developer collaboration challenging. While teams can reuse integration logic across projects, every implementation still requires a level of adaptation.

Where does App Builder fit best?

App Builder is best suited for Magento projects that rely on event-driven automation and require flexible middleware without heavy infrastructure management. It’s a good choice for:

• Automating order and customer data workflows—such as sending order details to an ERP or updating a CRM when a customer profile changes.
• Simplifying API-based integrations—where event-based triggers are enough to handle data syncs, like notifying a shipping provider when an order is placed.
• Reducing Magento deployments for integration changes—such as modifying data transformations or validation rules without touching the core Magento system.

However, additional custom development is often required for high-volume data exchanges, real-time processing, or complex transformations. With prebuilt connectors, validation tools, and bulk processing capabilities, App Builder could evolve into a more robust integration platform.

Final thoughts

Adobe App Builder offers a flexible way to extend Adobe Commerce without modifying its core. It simplifies event-driven middleware logic and reduces deployment dependencies, making it a useful tool for businesses that need lightweight, scalable integrations.

For teams already familiar with middleware development and integration frameworks, App Builder provides a solid foundation upon which to build, with the added benefit of Adobe’s cloud infrastructure handling deployment and scaling. 

That said, custom development is still required for many real-world use cases. Teams that process large amounts of data or provide real-time updates should carefully assess whether App Builder meets their needs.

Would we recommend it? For the right use case—yes. Just be prepared to build some parts yourself.

Not sure if Adobe App Builder is the right solution for your needs? Reach out to us for a personalized consultation with our eCommerce experts, and let’s find the best approach for your business.

The post App Builder for Adobe Commerce: A Practical Review appeared first on scandiweb.

About

With over three decades of experience, De Paardendrogist has established itself as a trusted authority in horse care. They offer a comprehensive range of products from well-known brands and expert advice. De Paardendrogist’s online shop features an intuitive ordering system, quick delivery options, and a detailed Knowledge Center packed with valuable information on horse health. 

When our team stepped in, De Paardendrogist had several long-standing Meta Ads campaigns running autonomously without strategic oversight or updates. The lack of management led to stagnant performance and unclear advertising objectives. 

Over the past year, they introduced a large number of new products, increasing competition on their website but compromising content quality. Before partnering with us, their focus was on quantity rather than quality. However, the client has since shifted the strategy to prioritize its own brand products, using other brands to attract a broader customer base, including pet owners of dogs and cats, and enhance their product offerings.

Also read: Meta Ads Restructure Yields 111% Revenue Growth for De Paardendrogist

Objectives

The primary goal was to restructure the existing ad account to achieve a higher return on ad spend and sales from Meta Ads during the holiday season. To accurately measure the success, we focused on tracking spend, revenue, and ROAS.

Approach

General strategy and planning

As we embarked on our first holiday season with De Paardendrogist, we conducted a thorough analysis of historical data from previous years. 

We reviewed key performance metrics, such as CTR, ROAS, and conversion rates, to find the best-performing combinations, avoid inefficient budget spending, and fine-tune our approach. By studying ad spend patterns and seasonal audience behaviors, we optimized campaigns to perform at their best during holiday demand surges. 

In collaboration with the client, we developed and launched several creatives highlighting promotions and Black Friday deals. Additionally, we allocated a dedicated budget for the holiday season to maximize visibility and engagement.

Geo-targeting

Focusing primarily on the Netherlands—De Paardendrogist’s home market—we also extended our reach to include Belgium and Germany, regions where the brand had historically delivered. Our geo-targeting strategy was particularly detailed, concentrating on areas with high concentrations of horse farms, which are key customer bases for De Paardendrogist.

Testing campaign types, ad formats, and strategies

Our strategy involved extensive testing of different campaign types and ad formats to determine the most effective approach for each aspect of the holiday season. This testing included:

• Advantage+ Shopping campaigns, leveraging automated technologies to place products in front of interested buyers
• Boosted posts from the project page to increase reach
• Retargeting campaigns—critical during the holiday shopping season, aimed at re-engaging shoppers who showed interest in products and added items to their cart but did not complete their purchases.

We also utilized a variety of ad formats to enhance user interaction, including single images, carousels, and collection ads integrated with the product catalog.

Results

Our Meta Ads campaigns reached more viewers and effectively converted them into paying customers at a much higher rate.

The campaigns that utilized precise geo-targeting, focusing on areas with the highest concentration of potential customers, achieved a ROAS of 10. Throughout the entire period, the overall ROAS exceeded 18, reflecting strong performance, especially in the Dutch market.

At the end of the campaign testing phase, which included experimenting with various campaign types and ad formats, we achieved 27% higher ROAS than the usual performance. 

Nov 2024 vs Nov 2023 

• +126.6% conversion rate
• +33.7% average order value
• +404% revenue

If you’re struggling to see great results from your Meta Ads and need a strategy that works, our PPC experts are here to help. Reach out today for a free consultation.

The post PPC Case Study: +404% Revenue During Peak Season with Targeted Meta Ads appeared first on scandiweb.

One platform has consistently proven its worth in eCommerce: Magento (Adobe Commerce). But as powerful as Magento is, its true potential can only be unlocked with the right Magento agency becoming your development partner. So, how do you find the top Magento development companies to breathe life into your eCommerce vision?

Top Magento development companies contribute to business growth through platform enhancements, marketing expertise, and customer service initiatives.

Overview

• The top Magento development companies of 2025 offer comprehensive services, from custom development to integration and maintenance, including discovery and planning services.
• Factors such as experience, expertise, team size, and qualifications should be considered when choosing a company.
• Optimizing performance and security, proper documentation, and search engine optimization can overcome common challenges in Magento development and create better eCommerce experiences. SEO settings, such as inserting keywords and relevant information for products, play a crucial role in enhancing website visibility and performance within search engines.

Why choose Magento for eCommerce?

Magento lets online stores grow and perform well, thanks to features like multi-store support and customizable themes. Its built-in marketing tools, advanced reports, and huge extension marketplace give you a clear edge over the competition. Plus, Magento comes with integrated SEO, personalized content options, and targeted promotions to drive more traffic and boost sales.

Why the right partner matters

Even the best platform fails without expert implementation. When you hire the best Magento developers, you get a team that understands the technology inside out—ensuring fast load times, secure integrations, effortless scalability, and technical expertise. A skilled partner also streamlines upgrades, optimizes performance, and provides ongoing support, so you can focus on building your brand instead of wrestling with code.

Top 35 Magento development companies in 2025

To help you pick the right option among Magento service providers, including Magento eCommerce development companies, we’ve listed the top 35 best Magento development companies of 2025. They consistently offer high-quality development services and innovative solutions. From custom Magento development and Magento integration to ongoing maintenance, these companies have the expertise you need.

By choosing a Magento 2 development company from this list, you’ll work with pros skilled in the latest Magento 2 technologies. They’ll handle everything from initial setup to post-launch support, ensuring your eCommerce platform stays robust and future-proof.

1. scandiweb

scandiweb, a leading Magento development company with the largest Magento (Adobe Commerce) certified developer team in the world, has a global presence and offers end-to-end eCommerce solutions, focusing on customer satisfaction.

With a comprehensive array of services, including mobile app development, scandiweb ensures that businesses have everything they need for a successful eCommerce journey: bug-free, responsive, and high-functioning eCommerce websites, 24/7 customer support & service, and seamless integration with other tools and platforms.

At scandiweb, you’re working with the best Magento developers, known for their practical know-how and dedication to getting things done right. They ensure your online store runs smoothly, giving you the peace of mind to focus on growing your business.

scandiweb is an Adobe Commerce Silver partner and Pimcore Platinum partner.

2. Ziffity

Ziffity is a renowned Magento development agency that delivers innovative solutions to clients. They specialize in services related to Adobe Commerce, BigCommerce, and Salesforce Commerce Cloud, ensuring their clients have access to a variety of platforms.

With a team of certified Magento developers, Ziffity ensures high-quality eCommerce solutions, helping businesses scale and succeed.

3. Rave Digital

Rave Digital, a Florida-based Magento development company, has a reputation for delivering top-notch eCommerce solutions. Recognized as a Silver Adobe Technology partner, Rave Digital demonstrates proficiency in their field.

With a range of services from strategy and maintenance to support and extensions, Magento agency Rave Digital ensures businesses have the tools they need to excel in the eCommerce landscape.

4. The Commerce Shop

The Commerce Shop, an Atlanta-based Magento development company, provides custom eCommerce solutions tailored to meet clients’ individual requirements. Specializing in Magento and BigCommerce, The Commerce Shop delivers a range of services, ensuring businesses have the tools they need to succeed in the eCommerce world.

With a team of experienced developers, they provide custom software development, ensuring clients’ unique needs are met, including custom eCommerce solutions and eCommerce development services.

5. GoMage

GoMage offers Magento development services with a focus on performance optimization and user experience, helping businesses achieve their eCommerce goals.

They provide a comprehensive suite of Magento services, including website creation, optimization, support, custom development, integrations, and SEO services. With a focus on delivering high-performance solutions tailored to customer needs, Magento agency GoMage ensures businesses have the tools they need to succeed.

6. Aureate Labs

Aureate Labs specializes in creating customized solutions for clients. It is a Magento development company with a team of Adobe Certified experts.

They offer a wide range of services, including Magento development services, frontend & backend development services, managed IT services, and custom design and development services.

Additionally, they are a Core Partner of Vue Storefront in the Asia Pacific region, demonstrating their commitment to innovation and quality.

7. BORN Group

BORN Group is a global digital agency that provides a comprehensive range of creative and technology services. It specializes in the design, content creation, eCommerce, and digital marketing.

With Magento development as one of their key areas of expertise, BORN Group delivers robust, scalable, and attractive eCommerce solutions tailored to meet the unique needs of each client.

8. Gorilla Group

Gorilla Group, a part of the Wunderman Thompson Commerce Group, is an award-winning eCommerce solutions provider. Their services range from digital strategy and user experience design to Magento development.

They are known for creating unique, seamless user experiences that enhance brand engagement and drive conversions, making them a reliable partner for Magento-based eCommerce businesses.

9. Valtech

Valtech is a global digital agency focused on business transformation. It offers a broad range of services including strategy consulting, service design, technology engineering, and more.

Valtech’s Magento developers are experienced in delivering end-to-end eCommerce solutions that combine appealing design, seamless functionality, and efficient customer journeys. Valtech’s expertise in Magento development helps businesses create and maintain successful digital platforms.

10. Magebit

Magebit is a Magento development agency that creates and supports Magento-based eCommerce platforms.

Since its establishment in 2014, Magebit has been delivering tailored solutions that cover everything from site design to system integration, ensuring robust performance and scalability for online businesses of all sizes​

11. Forix

Forix Commerce is recognized for its expertise in Magento development, focusing on both B2C and B2B clients across North America.

The company leverages its experienced team to enhance conversion rates and deliver strong eCommerce solutions. With a history of serving over 800 brands, Forix maintains a commitment to delivering high-quality results that cater to the unique needs of its clients.

12. The Pixel

The Pixel is an Australian-based Magento development agency known for enhancing eCommerce platforms with a focus on optimizing user experience and efficiency.

Renowned for its technical prowess and client-centric approach, The Pixel’s team of expert Magento developers effectively supports businesses in achieving greater online success and engagement.

13. WebKul

WebKul is a Magento development company that focuses on creating practical eCommerce solutions tailored to the needs of its clients. They use current technologies to build dependable and user-friendly online platforms.

With a straightforward approach, WebKul offers both Magento development and mobile app creation, helping businesses improve their operations and increase revenue efficiently.

14. Growcode

Growcode is an eCommerce-focused agency that helps Magento store owners optimize and scale their businesses. Their work includes UX enhancements, conversion optimization, and performance improvements tailored to Magento’s framework.

By analyzing user behavior and leveraging best practices, Growcode aims to boost sales, reduce cart abandonment, and deliver a smoother shopping experience for clients across various industries.

15. Digital Silk

Digital Silk is a Miami-based agency that combines Magento development with comprehensive digital marketing services.

They are one of the leading Magento development companies, building custom websites aimed at raising conversion rates through branding, SEO, and CRO. Their work helps businesses improve online performance across many industries.

16. Elogic Commerce

Elogic Commerce, a Magento development company based in Kyiv, Ukraine, builds complete Magento eCommerce solutions.

Specializing in end-to-end eCommerce solutions, they’ve served brands like Hanes and Hewlett-Packard, offering design, development, and consulting. Their goal is to transform retail businesses digitally and cost-effectively.

17. MageMontreal

MageMontreal is a boutique firm based in Canada that specializes exclusively in Magento development for eCommerce.

With over 15 years of experience, they design and develop Magento stores for many types of retailers. Their bilingual service (French and English) comes at a higher cost but offers deep expertise and personal support.

18. Dinarys GmbH

Dinarys is a Berlin-based tech firm specializing in eCommerce with a focus on Magento. They have over 10 years of experience in magento development, IT staff augmentation, and custom design.

Known for their cost-effective and innovative approaches, they cater to a wide range of industries.

19. The NineHertz

The NineHertz is a leading Magento developer and Adobe Bronze Solution Partner. With over a decade of work, they handle tasks like Magento 1 to 2 migrations, theme development, magento development, and custom eCommerce builds.

Known for its deep understanding of Magento functionalities, The NineHertz aims to deliver high-quality eCommerce store developments.

20. ADVOX Studio

ADVOX Studio, based in Poznań, Poland, specializes in Magento development, custom software development, and UX/UI design. Founded in 2009, they’ve built high-quality eCommerce solutions, including one of Europe’s largest Magento 2 PWA projects.

They serve mid-sized and small businesses looking to improve online shopping experiences.

21. Creatuity

Creatuity is a Magento agency that builds scalable online stores and keeps up with the latest Magento updates.

The agency focuses on integrating the latest technologies and features in Magento to offer services that include magento development, site development, optimization, and strategic implementations.

22. Mobikasa

Mobikasa is a full-service digital agency known for delivering robust web and mobile solutions, including Magento-based eCommerce stores.

With offices in the U.S. and abroad, they focus on modern tech and user-friendly design, helping businesses thrive in a crowded digital marketplace.

23. Wagento

Wagento is a Magento development company known for its comprehensive approach to building and enhancing eCommerce platforms.

With a strong focus on technical expertise and customer satisfaction, Wagento offers a wide range of Magento services, handling custom builds, migrations, integrations, and full eCommerce strategies.

24. iWeb

iWeb is a UK-based Magento development agency focused on delivering robust and user-friendly eCommerce solutions.

Known for their practical approach and dedication to client satisfaction, they tailor each site for their clients’ needs, aiming to improve online presence with responsive design and modern tech.

25. CTI Digital

CTI Digital is a UK-based digital agency offering Magento (Adobe Commerce) services. They handle new store setups, ongoing support, migrations to Magento 2, and Magento development.

Their goal is to help mid-size businesses strengthen their online strategies.

26. Elsner Technologies

Elsner Technologies is a globally recognized Magento development company based in Ahmedabad, India.

With a strong emphasis on quality and client satisfaction, the company commits to providing innovative and efficient eCommerce solutions.

27. Web Solutions NYC

Web Solutions NYC is a full-service digital agency based in New York, specializing in Magento development.

With a team of certified Magento experts, they offer comprehensive services ranging from custom development to ongoing support and optimization. They aim to build scalable eCommerce sites with advanced technology.

28. Xigen

Xigen is a UK agency dedicated to Magento eCommerce.

With a team of dedicated Magento-certified professionals, their approach combines innovative design with strategic Magento development to produce high-performing online stores tailored to each client’s specifications.

29. Redbox Digital

Redbox Digital is a globally recognized Magento consultancy and digital agency with a strong presence in the UK and the Middle East.

As a Magento Global Elite Partner, they manage complex digital projects for global brands, offer magento development, and provide round-the-clock support services.

30. Magneto IT Solutions

Magneto IT Solutions, with offices in the USA and India, focuses on Magento development.

They offer a wide array of services that include custom web and app development, ERP and CRM integrations, and digital marketing. Their goal is to help businesses grow and run more smoothly.

31. Space 48

Space 48 is a UK-based eCommerce agency with over 15 years of experience in Magento development.

They create tailored online stores that improve customer experiences and sales. They also work on platform development, UX design, and marketing for clients like Charlotte Tilbury and Bettys.

32. Trango Tech

Trango Tech is a digital agency specializing in Magento eCommerce solutions.

With over a decade of experience and more than 500 completed projects, they offer services including custom store development, magento development, task automation, and sales optimization to make online shopping smoother.

33. Emizentech

Emizentech is an award-winning eCommerce agency specializing in Magento development. They deliver end-to-end solutions, from store setup and custom extensions to ongoing maintenance.

Emizentech’s certified developers focus on performance optimization and innovation to drive measurable results.

34. Bilberrry

Bilberrry is a Seattle-based agency that designs and builds websites, apps, and digital experiences.

Since 2009, they’ve partnered with startups, nonprofits, and Fortune 500 companies to create custom solutions, including magento development, that drive growth and transformation.

35. Tigren

Tigren is a Vietnam-based Magento development agency known for building modern, high-performing online stores. They handle Magento migration, theme customization, and PWA development, ensuring seamless user experiences.

With transparent communication and flexible support, Tigren keeps clients competitive and primed for scalable growth.

Factors to consider when choosing a Magento development company

When selecting a Magento development company, there are several important factors to consider. Experience, expertise, team size, and industry specialization can all play a crucial role in the success of your eCommerce project.

It’s also essential to consider the company’s certifications and qualifications, such as the Magento Certified Developer, Magento Solution Specialist, and Magento Business Intelligence certifications, which can demonstrate their proficiency in creating a successful Magento website.

Choosing the best Magento development company means finding a team that’s not just certified but also meshes well with your vision and goals. Look for a group that’s praised by clients for their hands-on approach and positive results, as this often indicates a track record of successful projects and happy customers.

Also read:
8 Reasons to Change Your eCommerce Agency
7 Reasons to Migrate to Adobe Magento 2 with scandiweb

What is Magento Development, and what does it typically entail?

Magento development is the act of building and customizing an eCommerce site on the Magento platform. As a leading open-source eCommerce solution, Magento provides businesses with a flexible, feature-rich framework for creating and managing online stores. The process covers tasks like website design, custom functionalities, third-party extension integration, and search engine optimization. By handling these aspects effectively, developers ensure a seamless customer experience.

Skilled Magento developers tailor the platform to meet each business’s unique needs, using languages like PHP, MySQL, HTML, CSS, and JavaScript to build robust, scalable websites. Their expertise includes integrating third-party extensions, optimizing performance, and aligning eCommerce best practices with core goals. By merging technical proficiency and in-depth industry knowledge, these developers transform concepts into user-friendly shopping experiences. Thorough planning and close collaboration help ensure every functional requirement is met.

Magento development demands considerable expertise to manage its complexity successfully. Adept developers excel at solving technical issues, coordinating with clients, and refining each site’s capabilities. By melding thorough planning with swift execution, they deliver tailored solutions that surpass expectations. The outcome is a compelling eCommerce platform that boosts engagement, fosters loyalty, and supports ongoing growth.

Magento development services offered by top companies

Magento development companies offer a range of services to maximize website relevance and attract customers. These services include Magento web development, marketing, and the addition of new features to online stores, all while focusing on web development best practices.

High-level Magento 2 extensions and development services are offered by Mageplaza, while Byte Technology specializes in pay-per-click advertising.

When you’re on the hunt for a Magento 2 development company, it’s wise to choose one that’s recognized for its expertise in Magento 2, with the ability to enhance your online store with the latest extensions and updates. A company that not only develops your site but also provides ongoing support to keep your business ahead in the competitive digital market.

Pricing models for Magento development services

Magento development services can be priced in various ways, including hourly rates, fixed-price projects, and retainer agreements. The typical hourly rate for Magento developers can range from $25 to $150, depending on the complexity of the services required.

However, the final cost can be influenced by several factors, including the degree of customization required, the number and complexity of services requested, and the selected development company.

Engaging a top Magento development company might come with a higher price tag, but their depth of experience and strong portfolio often justify the investment, ensuring you get the quality and robust online presence your business demands. These companies bring a wealth of knowledge, from setting up the basics to implementing complex customizations tailored to your needs.

Benefits of hiring a Magento development company

Hiring a Magento development company can bring about a range of benefits. It can provide access to expert knowledge, streamline project management, and ensure ongoing support when you hire Magento developers.

Furthermore, expert Magento developers, especially those who are Magento-certified, can assist in maximizing the potential of an online store by bringing specialist knowledge, optimizing project management, and providing ongoing support.

Tips for successfully collaborating with a Magento development company

Working with a Magento development company requires clear communication and a setting of expectations. This includes establishing deadlines, providing frequent updates, and holding regular meetings to review progress.

When collaborating with a Magento development company, it is also essential to evaluate their certifications and qualifications, their responsiveness, and their ability to comprehend your requirements and offer transparent and succinct feedback.

To ensure your project’s success, it’s crucial to partner with the best Magento developers, who not only bring certified expertise to the table but also a proactive approach to collaboration. A Magento 2 development company that stands out will have a proven process for seamless communication and project management, ensuring they deliver results that align with your vision.

Case studies of successful Magento development projects

Case studies of successful Magento development projects provide valuable insights into the challenges faced and solutions implemented by top Magento development companies. These real-world examples offer tangible evidence of the kind of work these companies perform, the clients they serve, and the results they’ve achieved.

By studying these case studies, you can gain a better understanding of the capabilities of great service by a Magento development company.

Airthings Enjoys 56% Engagement Rate and Aces CWV After Hyvä Migration

By switching to the Hyvä theme, Airthings’ Magento store drastically cut page load times, scored better on Core Web Vitals, and delivered a smoother user experience. This led to higher engagement, improved bounce rates, and a lift in conversions—all thanks to a leaner front end and optimized performance across the site. Read more about this case study.

Case Study: Seamless Synchronization and Custom Solutions with Akeneo PIM

Centralizing product data in Akeneo PIM eliminated manual errors and sped up updates for Scicon, giving the client a smooth, automated pipeline for delivering consistent product information across channels. The custom synchronization solutions cut down on repetitive tasks and ensured data accuracy at scale—driving efficiency, reducing time-to-market, and laying a stronger foundation for future growth. Read more about this case study.

Case Study: Multiple Payment Systems and Order Tracking

scandiweb’s custom tracking solution provided clean, accurate order data in Google Analytics, ending the client’s guesswork and ensuring true visibility into each sale. With consistent metrics and an optimized confirmation flow, the client gained real-time insights that improved decision-making, marketing attribution, and overall eCommerce performance. Read more about this case study.

Case Study: eCom Marketplace on Magento 2 with ScandiPWA and Unirgy

By combining Magento 2’s reliability with ScandiPWA’s speed and Unirgy’s vendor management modules, scandiweb delivered a marketplace that’s both agile and user-friendly for Slow Cosmetique. Vendors now handle their own products and shipping with minimal hassle, while end users enjoy a faster, modern interface. This overhaul has boosted overall site performance, simplified multi-vendor operations, and paved the way for future growth. Read more about this case study.

Case Study: BUFF Replatforms to Adobe Commerce

By replatforming to Adobe Commerce, BUFF dramatically improved site stability, gained better scalability, and unified their B2C and B2B operations under one cohesive system. Faster page loads and simplified management boosted user satisfaction, while the new setup allowed for smoother international expansion and future-proofed the brand’s eCommerce growth. Read more about this case study.

Magento B2B Case Study: Building a B2B eCommerce Ecosystem for an IT Supplier

scandiweb’s tailored B2B solution delivered advanced ordering options, flexible account controls, and automated processes—precisely meeting the IT supplier’s industry-specific demands. The upgraded Magento platform minimized manual admin tasks, enabled tiered pricing, and gave customers a convenient self-service portal. Altogether, it drove operational efficiency and created a stronger foundation for future expansion. Read more about this case study.

Common challenges in Magento development and how to overcome them

Magento development projects can encounter various challenges, including performance optimization, security, and customization. To address these issues, developers must prioritize performance optimization, security, and customization.

They should also ensure the website is properly optimized for search engine rankings and that the code is well documented.

For example, a dedicated tab for search engine optimization in Magento allows users to insert keywords and relevant product details, which is crucial for enhancing website visibility, performance, and significantly boosting user engagement in search engines.

Also read:
Top 5 Post-Migration Challenges for Magento 2 (Adobe Commerce)

Magento migration & upgrade tips

For online stores still on Magento 1 or older Magento 2 versions, upgrading to Magento 2.4.x is crucial for security, faster load times, and new features. Below, we outline a practical Magento migration checklist to guide you through every stage—from data transfer to performance audits. By planning carefully, you’ll dodge common pitfalls, safeguard your site against vulnerabilities, and offer shoppers a modern, seamless experience.

Why move to Magento 2.4.x?

Security patches, faster load times, and modern features make a Magento 1 to 2 migration essential for any serious eCommerce operation. Upgrading means you’re protected against vulnerabilities and ready for ongoing enhancements.

Key steps & timeline

Start with a Magento migration checklist to ensure no data is lost. Allocate time for thorough testing—most hiccups come from overlooked customizations or incompatible extensions.

Common pitfalls & best practices

Skipping performance audits can slow you down post-migration. Keep a buffer for unexpected bugs, and prioritize code quality over rushing live. By treating the upgrade to Magento 2.4.x as a strategic move, you’ll preserve site stability and delight your customers.

5 cutting-edge Magento development trends to ask for

Trends in Magento development are continually evolving. Currently, progressive web applications, headless commerce, chatbots, artificial intelligence, voice search, and multi-vendor marketplaces are some of the trends observed in Magento development. These trends reflect the rapid pace of technological innovation and the ways in which expert Magento developers are leveraging these technologies to deliver more efficient, user-friendly eCommerce experiences.

Developers are using these technologies to create more engaging and interactive experiences for customers.

Headless commerce

Separate your front end from the back end to gain total creative freedom and lightning-fast page loads. A headless Magento setup lets you easily integrate new technologies, ensuring your store remains agile and future-ready.

Progressive Web Apps (PWA)

Deliver an app-like experience right in the browser. PWAs improve load times, boost engagement with offline capabilities, and can even send push notifications—perfect for eCommerce managers wanting higher customer retention.

AI-driven personalization

Leverage machine learning to analyze customer behaviors and deliver spot-on product recommendations. By showing exactly what shoppers want at the right time, you’ll increase conversions and build loyalty.

Hyvä themes for performance

Hyvä themes replace Magento’s default front end with a streamlined alternative that cuts bloat and speeds up page rendering. Faster load times mean fewer abandoned carts and happier customers—all with minimal development overhead.

Augmented & virtual reality integrations

AR/VR features let customers visualize products in their space or “try on” items before buying. This cutting-edge approach reduces returns, boosts confidence, and differentiates your Magento store from the competition.

Checklist: How to choose the perfect Magento partner

Choosing a Magento development partner can mean the difference between smooth eCommerce growth and never-ending headaches. The right agency brings proven expertise, transparent communication, and full lifecycle support. Follow these key steps to ensure you pick a Magento partner that truly understands your business.

• Confirm rates match your budget;
• Seek recognized Magento certifications;
• Check their track record in your industry;
• Demand transparent project management;
• Ensure ongoing post-launch support.

Wrapping up

Choosing the right Magento development company is a critical decision that can significantly impact the success of your eCommerce project. The top companies in the field offer a range of services, from custom development to ongoing support, and their expertise can help you navigate the complexities of the Magento platform. By considering factors such as experience, expertise, pricing, and communication, you can select a partner that aligns with your business goals and helps you achieve eCommerce success.

Frequently Asked Questions

Which is the top Magento web development company?

scandiweb is one of the leading Magento solution agencies globally, specializing in web development, support, testing, maintenance, and optimization services.

Along with scandiweb, Ziffity Solutions LLC, Rave Digital, The Commerce Shop, GoMage, and Aureate Labs are also top Magento web development companies.

What factors should I consider when choosing a Magento development company?

When selecting a Magento development company, consider their experience with Magento projects, client reviews, portfolio, technical expertise, and ability to provide ongoing support and maintenance. Ensure they understand your business requirements and can offer customized solutions.

What services do these top Magento development companies offer?

The top Magento development companies offer services such as eCommerce development, migration, automation, and custom web development.

What are the key benefits of using Magento for my eCommerce business in 2025?

Magento offers scalable and flexible eCommerce solutions, allowing sophisticated analytics, automation tools, and integration with third-party extensions. It also provides specific functionalities for industries like food & beverage, fashion, health & beauty, and more to enhance the user experience and operational efficiency.

How can a Magento agency help improve my website’s performance?

A Magento agency can optimize your website’s performance by implementing best practices for speed optimization, server configuration, and code efficiency. They can also provide regular updates and security patches and monitor the site to ensure it runs smoothly and efficiently, enhancing user experience and conversion rates.

What trends in Magento development should I be aware of for my online store?

Key Magento development trends to watch include the adoption of headless commerce for flexible architectures, the integration of Progressive Web Apps (PWA) for improved user experiences, and the use of AI and machine learning for personalized shopping experiences.

What is the average cost to build a custom Magento website in 2025?

Compared to a traditional drag-and-drop website builder, the cost of building a custom Magento website varies widely. For Magento Open Source, you could spend between $5,000 and $30,000, while an Enterprise Edition project might run from $50,000 to $250,000, depending on the complexity and customizations required.

How much does ongoing Magento support and maintenance cost?

Ongoing support and maintenance for a Magento site from a top Magento development company typically range from $50 to $100 per hour, but costs can fluctuate based on the extent of services and the duration of maintenance needed.

How much does a Magento developer cost per hour?

The hourly rate for Magento’s backend developers ranges from $35 to $100, and full-stack developer rates can be anywhere between $40 and $150.

How much does it cost to hire a Magento developer?

Depending on their skills and experience, hiring a Magento developer can cost between $50 and $250 per hour.

The cost of hiring the best Magento developers reflects their high level of expertise and experience, which can be a worthwhile investment for your eCommerce needs. Typically, you might find that these top-tier professionals charge towards the upper end of the hourly rates due to their comprehensive skill set in both backend and full-stack development.

You can look into platforms like Upwork, Clutch, and Magento partners for your recruitment needs.

How long does it typically take for a Magento development company to complete a project?

The timeline for a Magento development project can vary depending on its complexity and scope. On average, a standard Magento website can take 3 to 6 months to design, develop, test, and launch. More complex projects with custom features and integrations may take longer. It’s important to discuss timelines and milestones with your chosen Magento agency to set clear expectations.

What are some of the top Magento development companies in 2025?

Leading the charge in 2025 Magento development are scandiweb, Ziffity, Rave Digital, The Commerce Shop, GoMage, and Aureate Labs.

Looking to harness the power of Magento for your eCommerce needs?

scandiweb boasts the world’s largest team of Magento-certified developers, poised to provide solutions tailored to your business. From custom functionalities to overall site optimization, our experts are ready to help you succeed.

Get in touch today, and let’s achieve your digital success together.

Related posts:

• UK Retailer Experience with Adobe Commerce (Magento)
• 10 Best Practices When Upgrading Magento 2 (Adobe Commerce)

The post Top Magento Development Companies in 2025: 35 Best Picks appeared first on scandiweb.

Zvaigzne ABC, one of the largest book publishers in the Baltics, has been at the forefront of the industry since its inception in 1966 as a textbook publisher for schools. Transitioning to a private publishing house in 1993, Zvaigzne ABC has since expanded its reach, operating 35 physical stores and an eCommerce platform, zvaigzne.lv.

Beyond its extensive book catalog, Zvaigzne ABC serves a diverse audience, including individual customers and institutional partners such as schools, universities, and preschools. With its roots in education and a strong presence in the retail sector, Zvaigzne ABC continues to adapt to readers’ needs, offering print books, eBooks, audiobooks, and more.

Project goals

To meet the demands of a modern publishing business and expand its digital presence, Zvaigzne ABC set out to replace its outdated systems with a forward-looking eCommerce solution. We defined the following strategic goals:

• Upgrade from legacy systems to a platform with strong support and scalability for long-term use
• Create a user-friendly eCommerce experience to make it easy for customers to explore and purchase books online
• Provide tailored experiences for individual readers (B2C) and institutional partners (B2B), including schools, universities, and preschools
• Increase sales via eCommerce by leveraging the capabilities of a modern digital storefront
• Streamline employee workflows by optimizing data processing and order flow management
• Enable a solution that is suited for eBook and audiobook sales
• Expand product categories to enrich and diversify product groups, such as office supplies and other complementary items.

Approach

We implemented a comprehensive approach to address these goals, combining a complete redesign, platform migration, and system integrations. 

Platform migration and redesign

Zvaigzne ABC’s legacy Avalon platform was replaced with the latest version of Magento, paired with the Hyvä theme for improved performance and modern design capabilities. The transition provided the client with a scalable, user-friendly eCommerce solution for B2C and B2B audiences.

To ensure a smooth and efficient development process and auto-scalable infrastructure, we recommended ReadyMage during the build phase and post-launch. 

ERP and third-party integration

A key project component was integrating the new Magento platform with Zvaigzne ABC’s new ERP system, MS Navision. While a third-party agency was still developing ERP, we worked on frontend customizations and styling with test products before completing data migration and ERP integration at a later stage. Despite this limitation, our team maintained flexibility to ensure seamless functionality once actual data was introduced.

To further enhance the platform’s capabilities, we customized Magento and integrated AWS S3 Bucket for secure storage and management of media assets and seamless payment processing through EveryPay. 

We also ensured that Māconis, Zvaigzne’s digital educational platform accessible via maconis.zvaigzne.lv, is integrated with the new website.

Custom Luma checkout

Given Zvaigzne ABC’s multiple user groups and varied shipping requirements—including predefined shipping addresses for institutional partners—checkout processes required extensive customization. Using the default Luma checkout presented additional challenges, as it demanded significant time and effort to accommodate diverse user journeys while ensuring a seamless purchasing experience.

Results

The migration of Zvaigzne ABC’s eCommerce platform to Magento with Hyvä delivered exceptional results, driving growth and resolving critical technical challenges.

Technical SEO

• Structured data markup enables rich snippets that display prices and stock status directly in search results
• URL structure streamlined with over 21,000 301 redirects
• Canonical tags improve indexability and ensure search engines focus on relevant content
• Reduced number of indexed pages, resolving overindexation issues.

Improvements across key SEO metrics

• +12.4% clicks for branded queries YoY
• +47.4% impressions for branded queries YoY
• 8.5% CTR
• 1,631 new keywords
• 1,715 keywords ranking higher

Additional improvements (Oct-Dec compared to the previous 2-month period)

• +36.75% sessions
• +52% users

Post-launch numbers show continued MoM growth, particularly in December:

• +8.3% sessions
• +1.94% revenue
• +4.95% users
• +9.91% transactions

Does your eCommerce platform need an upgrade? Contact us today to discuss the best approach and kick off the transformation! 

The post Local Publishing Giant’s Migration from a Legacy System to Magento + Hyvä appeared first on scandiweb.

Did you know that nearly 90% of B2B buyers now start their purchase journey online? Online shopping has become essential for B2C and B2B businesses alike, creating an urgent need for powerful digital solutions. Therefore, choosing the right eCommerce platform is crucial for any eCommerce business aiming for sustainable growth—one that fits the current requirements and adapts as they expand.

Enterprise eCommerce solutions go beyond standard solutions, providing advanced tools to manage high traffic, complex operations, and seamless integrations with CRMs and other systems.

In this guide, we’ll break down the essentials to help you select the best enterprise eCommerce software for your business.

Key takeaways

• Selecting a solution that can scale with your business and support essential customizations is crucial for long-term growth.
• Ensuring the platform integrates seamlessly with CRM, ERP, and social media channels will help maintain consistent brand experiences and streamline data management.
• Considering the platform’s support options, ease of use, and overall costs can help you find a solution that aligns well with both your team’s capabilities and budget.

Why choosing the right platform matters

Choosing the right eCommerce platform is like setting a strong foundation for a skyscraper. It has to hold up under your current demands and be ready to grow and adapt along with your business. If the platform isn’t the right fit, here are some common issues you might face:

• If the platform can’t keep up as your business expands, migrating to another one later on can be a big, expensive hassle.
• Some platforms make it tough to customize or switch tools, leading to a vendor lock-in, which makes you overly dependent on their specific features and integrations.
• An outdated platform can hold you back from integrating with the latest tech, like new payment systems or marketing tools.
• Without the right level of customization and server power, your site might struggle with speed and reliability as traffic grows.
• If your site doesn’t integrate smoothly with key systems like CRM or inventory management, you can end up with data gaps and inefficient processes.

Choosing wisely from the start can prevent these roadblocks and ensure smoother scaling, better performance, and more effective operations. Let’s take a look at your options!

Main types of enterprise eCommerce solutions

Software as a Service (SaaS) eCommerce platforms

SaaS platforms, like Shopify Plus and BigCommerce Enterprise, are fully hosted, with the provider managing hosting, updates, and security. Ideal for businesses seeking a fast, scalable solution with minimal technical requirements, SaaS platforms typically offer out-of-the-box solutions for businesses wanting a quick launch. However, they may be less flexible for deep customization needs when compared to self-hosted options.

Platform as a Service (PaaS) eCommerce solutions

PaaS options, such as Salesforce Commerce Cloud and Oracle Commerce Cloud, offer custom development capabilities on the provider’s infrastructure, allowing businesses to develop tailored applications while managing only parts of the platform. PaaS solutions cater to companies needing moderate customization without full self-hosting responsibilities, providing a blend of scalability and control. Additionally, these PaaS solutions provide essential tools for custom development and integration, facilitating inventory management, improved customer service, and keyword research.

Self-hosted or on-premise platforms

Self-hosted platforms like Adobe Commerce (formerly Magento) and SAP Commerce Cloud offer complete control over the platform’s code, security, and architecture. This setup is optimal for large enterprises with complex needs and the resources to manage in-house IT. With high levels of customization available, self-hosted platforms bring flexibility but require significant operational resources.

Headless commerce platforms

Headless solutions, such as commercetools and BigCommerce (headless), decouple backend commerce functions from the frontend user experience, allowing businesses to build tailored customer experiences across channels like web, mobile, and IoT. By integrating with CMS and DXP systems, headless platforms provide flexibility, making them a top choice for brands prioritizing seamless, multichannel customer journeys. Additionally, integrating social media platforms with headless commerce enables brands to deliver consistent, personalized content across channels and quickly update promotions or product details in real-time.

Key considerations and essential features for eCommerce business

Understanding an eCommerce platform’s technical architecture gives insight into core functionality, but there are many other factors you need to consider for long-term growth. Let’s break down the essential ones.

Scalability for growth

A scalable software allows your store to handle growing traffic, expanding product catalogs, and complex operations. Look for platforms that support vertical scaling (adding resources within existing infrastructure) and horizontal scaling (adding more servers to distribute load).

You don’t want your website to crash during a Black Friday sale or a viral influencer campaign. Unexpected issues can also arise from growing catalog management or complex backend operations that strain the system’s performance. This can lead to slow load times and a poor user experience, which may drive customers away.

Cloud-hosted and flexible platforms (e.g. Adobe Commerce, BigCommerce Enterprise, and commercetools) are designed to handle scaling smoothly, while others may require extra resources to perform well during peak demand.

Advanced customization and flexibility

If you want to create a unique, bespoke design for your online store or if you need specific integrations, look for customization abilities. Headless architecture and APIs offer flexibility, letting you tailor your platform exactly how you want it across all channels. 

For example, a clothing brand can create a visually rich eCommerce website, a swipe-friendly mobile app, and interactive in-store displays that all work together to reinforce the brand’s identity across every touchpoint.

Just keep in mind that customization often requires technical expertise, so assess whether your team can handle it or if you might need outside support.

Integration with existing systems

Integrating your eCommerce platform with systems like CRM (customer relationship management) and ERP (enterprise resource planning) is crucial for efficiency. Without solid integration, data silos can form, making it hard to track customer interactions and manage inventory across channels. Besides, an adaptable commerce platform that supports integration with advanced marketing tools is equally important.

Platforms that support APIs and pre-built connectors can ease integration with various systems. However, complex setups might need custom development. Additionally, having an e-commerce platform that integrates with widely used systems like SAP and Microsoft Dynamics can also enhance the user experience and help retain customers via accurate product information and faster order processing.

Security and compliance

Security is non-negotiable to protect customer data and maintain trust. Most enterprise solutions come with basic security features like PCI-DSS compliance, SSL/TLS encryption, and secure payment processing. But if your business handles a lot of sensitive data or deals with complex transactions, look for advanced options like fraud detection, multifactor authentication, and customizable encryption settings.

Personalization to boost engagement

Personalization is key to meeting the needs of your customers and keep them coming for more. Platforms with built-in or integrable AI tools allow you to tailor content, product suggestions, and marketing messages based on customer behavior and preferences. This often leads to higher engagement and conversion rates, besides improving customer satisfaction.

For instance, with dynamic product recommendations, a returning customer might see items related to past purchases, increasing the chances they’ll make another purchase. 

Internationalization for global reach

If you are aiming to expand into new markets, internationalization features are a must. These allow your platform to adapt to different languages, currencies, tax rules, and regional preferences, making shopping easy for customers worldwide. 

Platforms that handle internationalization (e.g. HCL Commerce) offer options like geolocation-based settings and localized content. Just remember that global expansion will likely require resources for translations, currency updates, and regional tweaks. API-driven and headless platforms are particularly well-suited for this. 

SEO (Search Engine Optimization) for organic traffic

For eCommerce businesses, organic traffic is precious, and SEO plays a big role in capturing it. An SEO-friendly platform should allow for customizable URLs, meta tags, alt text for images, and fast page load speeds to enhance rankings.

Choose a platform that gives you control over things like clear URLs, sitemaps, and mobile responsiveness. Many sites come with built-in or integrable SEO tools, but remember that effective SEO also requires regular updates and content optimization. 

Mobile optimization

With the majority of users now shopping on mobile, a platform optimized for mobile is non-negotiable. Mobile optimization means your eCommerce site should load quickly, look good, and be easy to use on any device. 

Seek platforms that offer responsive themes and mobile-friendly layouts by default. However, mobile optimization isn’t just about design—it also involves mobile-optimized checkout and fast loading speeds, which may require some technical tweaks for best performance across devices.

Analytics and reporting tools

If you can’t measure it, you can’t improve it. Your eCommerce platform should provide analytics tools to track performance, understand customer behavior, and make smart, data-driven decisions. Look for insights into metrics like conversion rates, average order value, and customer lifetime value, as well as channel-specific performance.

Advanced analytics may require integration with additional business intelligence platforms, besides technical expertise. If you don’t have a data-savvy team, consider whether outsourcing this aspect will better support your goals.

Support and customer service

Solid support and customer service are must-haves. Fast, reliable support keeps technical issues in check, reducing downtime and boosting customer satisfaction. Quality customer service plays a big role in user loyalty, so it’s ideal to have quick, multichannel support options (like chat, email, and phone) for both customer-facing and admin needs.

Support quality and costs vary by platform. Some platforms offer premium support plans for a fee, so consider your needs and if the support offered will meet your growth plans.

Costs and pricing

Pricing is a big deal, obviously. Enterprise platforms come with substantial costs—everything from licensing fees and development expenses to integrations and maintenance. Plus, pricing structures can vary widely: some platforms have flat rates, while others charge based on factors like gross merchandise volume (GMV), monthly fees, or even the number of developer seats.

For example, Salesforce Commerce Cloud and commercetools charge based on GMV, meaning costs increase with revenue. Shopify Plus, however, uses a flat-rate model, but high transaction volumes can add extra fees. Make sure the platform’s pricing works with your budget and growth plans, factoring in both setup and potential ongoing costs.

Top enterprise eCommerce platforms comparison

Most enterprise eCommerce platforms offer essentials like scalability, security, and support for complex operations, making them well-suited for large-scale, high-traffic businesses. But they vary when it comes to customization, integrations, and pricing. The right choice ultimately depends on your business goals and priorities.

Adobe Commerce

• High customization and headless flexibility
• Rich CMS and multi-store support
• On-premise and cloud deployment options
• Ideal for large businesses needing extensive control
• License fee model; premium pricing

Salesforce Commerce Cloud

• Deep CRM integration with Salesforce ecosystem
• Omnichannel capabilities with AI-driven personalization
• Cloud deployment
• Suited for businesses already using Salesforce tools
• Subscription model; high-end pricing

Shopify Plus

• User-friendly interface with quick deployment
• Extensive app ecosystem
• Cloud-based with moderate customization
• Great for mid-sized to large brands focused on ease of use
• Subscription model; moderate pricing

BigCommerce Enterprise

• Built-in SEO and multi-storefront support
• Affordable and easy to use
• Cloud-based with moderate customization
• Ideal for growing brands with limited development resources
• Subscription model; budget-friendly pricing

SAP Commerce Cloud

• Advanced B2B support with SAP integration
• Omnichannel capabilities
• Available as on-premise or cloud
• Best for large enterprises needing deep SAP connectivity
• License fee model; higher pricing

HCL Commerce

• High customization with multi-site global support
• Suitable for complex, multichannel setups
• On-premise and cloud deployment
• Geared towards global enterprises
• License fee model; premium pricing

commercetools

• API-first and cloud-native with headless architecture for maximum customization
• Great for flexible, multichannel customer experiences
• Fully cloud-based
• Targeted at innovative brands needing customization
• Subscription model; higher-end pricing

Oracle Commerce Cloud

• Rich personalization and detailed analytics
• Supports complex data insights and configurations
• On-premise and cloud deployment
• Designed for large businesses needing advanced analytics
• License fee model; premium pricing

To get a clearer picture of how each platform fits your business needs and technical landscape, consider consulting with an eCommerce expert or exploring demos.

Case studies: How choosing the best platform supports business growth

PUMA’s transformation with Adobe Commerce and ScandiPWA

PUMA needed high-performance, feature-rich eCommerce stores customized for various regions, all integrated with their existing global tech infrastructure. They required a scalable solution that could deliver an excellent user experience and meet specific regulatory standards in each market.

scandiweb collaborated with PUMA to develop Adobe Commerce-based Progressive Web App (PWA) stores using ScandiPWA. This approach allowed for quick deployment, regional customizations, and a strong SEO foundation to boost organic growth. Key results included:

• 95 days from project sign-off to launch
• First orders received within 2 minutes post-launch
• SEO health scores of 700+ on ContentKing’s 1000-point scale for all stores
• 80+ Lighthouse performance scores, ensuring fast load times and user engagement
• 99.9% uptime, ensuring a consistent user experience globally.

The New York Times store revamp with Shopify Plus

The New York Times needed a refreshed online store that prioritized user experience, enabling customers to personalize products with ease while supporting efficient order management. With Black Friday approaching, they required a solution that would integrate custom product attributes, personalization options, and a custom order management panel for customer service.

scandiweb implemented a Shopify store upgrade for The New York Times, adding custom product attributes and a dedicated order management panel. The agile team of tech, analytics, UX, and SEO specialists coordinated with five client departments to ensure seamless integration and a modernized user experience. Key results included:

• Launched a new store with a focus on modern, streamlined user experience
• Enabled personalized products like reprinted front pages and custom cooking books, making them customer favorites
• Provided a dedicated order management panel for efficient handling by customer service agents
• Facilitated quick onboarding for agents by limiting access to the full Shopify admin, enhancing security and training.

Digilent’s site update on BigCommerce

Digilent, a leader in customizable hardware and software for engineers and researchers, aimed to enhance their D2C website performance and user experience. They needed a solution that optimized site speed, improved backend structure, and supported a unified platform for their brand.

scandiweb partnered with Digilent to upgrade their BigCommerce platform, enhance backend performance, and implement CRO strategies for increased engagement. Key results included:

• Backend optimization resulted in improved performance across the site
• 2x mobile page speed score, enhancing mobile user experience
• Upsell strategies with product bundles and cart popups boosted average order value
• Google Analytics 4 integration with Tag Rocket provided enriched eCommerce tracking data.

Future-proofing your choice with emerging eCommerce trends for enterprises

AI-driven personalization

AI is reshaping eCommerce by making personalization smarter and faster. Imagine a system that predicts what each shopper will like based on their browsing, purchase history, and even time of day. For enterprise businesses, AI-driven personalization can strengthen customer loyalty and lift conversion rates by tailoring the experience in real time. Integrating AI tools or working with platforms that offer built-in AI can help deliver customized product recommendations, content, and promotions automatically, which makes the shopping journey feel personal and relevant.

Omnichannel integration

Today’s customers want a smooth, connected experience across all touchpoints—whether they’re on a website, mobile app, or in-store. Omnichannel integration lets businesses connect these channels, providing a unified experience that follows the customer wherever they go. For example, a shopper can browse on their phone, save items in a cart, and later complete the purchase on a desktop or in-store with no interruption. Platforms with strong omnichannel support, especially those that use headless commerce, can simplify this process by syncing inventory, pricing, and customer data across channels seamlessly.

Conversational commerce and chatbots

Conversational commerce uses chatbots and messaging to make shopping feel interactive and personal. With chatbots, customers can get quick answers, product recommendations, and even help with checkout in real-time. This not only improves customer satisfaction but also reduces support costs for large enterprises handling high traffic. AI-driven chatbots allow businesses to provide 24/7 support, helping turn casual browsers into buyers by delivering a more personalized and convenient shopping experience.

AR and VR for enhanced product visualization

Augmented reality (AR) and virtual reality (VR) are changing how customers engage with products online. Imagine being able to see how a new couch would look in your living room, or view shoes from every angle before you buy. AR and VR help customers feel more confident in their choices and can even cut down on returns—a win for enterprise retailers with large product ranges. Using a platform that supports AR/VR can add a new layer of engagement, giving customers a near in-person experience from wherever they are.

A step-by-step guide to choosing the right enterprise eCommerce platform

Choosing the right enterprise eCommerce platform is key to setting up a proper foundation for growth and ensuring smooth operations. Here’s a straightforward step-by-step plan to guide you through the selection process and make sure all essential bases are covered:

1. Clarify primary objectives (e.g., international growth, mobile sales) to ensure the platform aligns with key business outcomes
2. Involve teams across IT, marketing, and operations for insights on specific platform needs and impacts on workflows
3. Identify essential features (e.g., multichannel, inventory syncing) and “nice-to-have” features
4. Assess necessary integrations (CRM, ERP) and flexibility for adding new tools as your business needs grow
5. Consider technical and operational scalability for traffic surges, larger catalogs, and operational demands like new markets or complex logistics
6. Engage your team in hands-on testing with demos and trials
7. Review total costs (licensing, maintenance) and project ROI to verify the platform’s long-term financial viability.

Migrating to another eCommerce platform: Tips and best practices

If you’re ready to migrate to a new eCommerce platform, careful planning and a structured approach will make the process smoother.

Start by assessing what’s working in your current setup and where you need improvements—list out must-have features and specific goals, whether it’s boosting site performance or enhancing integrations. A clear timeline with milestones can help you stay on track, and getting input from your team early on will ensure you’re covering all key priorities.

Data migration is critical, so identify essential data to transfer, like customer profiles and transaction history, and back it up first. Use data mapping to ensure accurate movement between systems, and test in phases, starting with small data sets in a sandbox environment to catch issues before going live.

Once the migration is complete, train each team on the platform’s tools, from IT to customer service. Setting up ongoing support—whether through an in-house team or an external vendor—will keep operations running smoothly and help you continue adapting the platform as you grow.

Conclusion: Making the right choice for the best eCommerce platform

Choosing the right enterprise eCommerce platform is a big decision; it sets the foundation for your business future. With the stakes high, it’s essential to go beyond basic features and consider how each option matches up with your business goals, future growth, and unique needs.

As you evaluate your options, here’s a quick checklist to help you evaluate your options and see which platform fits best:

• Can it support our current needs and future growth, handling peak traffic and larger product catalogs?
• Can the platform be adapted to match our brand and unique needs?
• How well does it integrate with essential systems (CRM, ERP, marketing tools)?
• Is it user-friendly for our team members, with solid documentation and support?
• Does it support responsive design and SEO tools to boost visibility and performance?
• How does it support mobile optimization?
• Does it offer comprehensive reporting for tracking performance, and does it integrate with external analytics?
• Can it handle multiple languages and currencies, supporting a seamless omnichannel experience?
• What are the omnichannel capabilities?
• Are there reliable security features and regular updates to ensure compliance with regulations?
• Is the support responsive enough to resolve critical issues quickly?
• What are the initial and ongoing costs, and does the expected ROI align with our financial goals?

Exploring case studies, consulting with eCommerce experts, and trying demos can really help clarify what each option offers.

With a solid plan and focus on what matters most, you’ll be ready to choose a platform that not only meets your needs now, but also powers your business’s growth and innovation well into the future.

Frequently Asked Questions

What should I start with before choosing an eCommerce platform?

Start by defining your business goals, target audience, and any unique needs, such as required integrations or regional support. This foundation helps you assess platforms based on your specific requirements.

What are the different types of eCommerce platforms available?

The main types include SaaS (e.g., Shopify Plus), PaaS (e.g., Salesforce Commerce Cloud), self-hosted (e.g., Adobe Commerce), and headless commerce platforms (e.g., commercetools).

What essential features should I look for in an eCommerce platform?

Look for scalability, robust security, customization options, integration capabilities, SEO and mobile optimization, and solid support services to meet current and future business needs.

How can I ensure the chosen platform is compatible with my existing systems?

Check for API compatibility and pre-built integrations with your essential tools, like CRM and ERP. Testing integrations during trials can also verify seamless connectivity with your systems.

What should I consider when planning a migration to a new eCommerce platform?

Plan for data migration, testing, team training, and maintaining SEO. A structured approach ensures a smooth transition with minimal disruption to your business operations.

Can’t decide which is the right eCommerce platform for growing your online store? Reach out to us for your personalized consultation on how to elevate your business online! Let’s achieve success together!

About scandiweb

scandiweb is an eCommerce agency specializing in development, migration, optimization, and more. With expertise across platforms like Magento, Shopify Plus, BigCommerce, and commercetools, scandiweb helps businesses grow, scale, and improve revenue through tailored solutions. Trusted by global brands, we focus on driving digital success with innovative strategies and a customer-centric approach.

The post How to Choose an Enterprise eCommerce Platform in 2025: Ultimate Guide appeared first on scandiweb.

Social media is one of the main ways for businesses to stay connected with their audience and create firsthand connections with them. According to Keyhole, ~90% of Instagram users follow at least one business profile, and additionally, 70% of shoppers turn to Instagram for product discovery. It’s become a significant player in eCommerce.

Maintaining a strong social media presence is more crucial than ever for businesses aiming to increase their reach, engage with audience, and build brand loyalty. A well-crafted business profile can significantly enhance your brand’s visibility and credibility across platforms. 

We have gathered key Instagram strategies and suggested improvements to ensure your business profile stands out on Instagram and is ready for new users to discover. 

Account setup

Instagram bio

Crafting an Instagram bio that succinctly conveys your business value proposition will help you capture and retain user interest. A well-crafted bio should be brief yet informative, highlighting what sets your business apart. It should also include a clear call to action to help visitors understand what to do next, whether it’s visiting your website or checking out your latest product. 

Suggestions

• Incorporate emojis to express your brand’s personality
• Utilize link space to direct users to your favored destination
• Keep your bio concise and engaging to enhance user experience and encourage deeper interaction with your profile.

Following accounts

Maintaining a balanced following ratio on your account is crucial for ensuring meaningful engagement. When a business follows too many accounts, the feed becomes cluttered with content, making it challenging to see relevant and engaging posts. It also reduces overall engagement and increases the likelihood of your account being perceived as spammy. 

Suggestions

• Follow a more curated list of accounts 
• Interact more authentically with content pertinent to your business and aligned with your brand to ensure a cleaner, more focused feed that supports your business goals.

World-famous brands from different industries have a similar approach:

Detecting & cleaning up inactive followers

Regularly clean up your followers to maintain a healthy and engaging social media profile. Removing inactive followers can significantly boost your overall engagement rate by ensuring your audience is genuinely interested in your content. This improves the relevance of your posts and enhances your credibility. Curate a follower list of active and engaged users to increase the authenticity of your profile, making it more appealing to current and potential followers.

How to effectively clean up your followers?

• Start by identifying inactive accounts
• Review your follower list and look for accounts that haven’t interacted with your content in a long time
• Detect bots and fake followers, such as profiles with generic usernames, incomplete profiles, or accounts that follow a large number of accounts but have few followers themselves 
• Manually select the option to remove them from your follower list.

Content

Pinned posts

Pinned posts on Instagram enhance user engagement and maintain a cohesive brand presence. Pinning key posts at the top of your profile ensures new visitors immediately see your most important content, such as announcements, promotions, or brand USPs. Pinned posts aid in capturing their attention and guiding them to the most relevant information.

Additionally, pinned posts can improve your profile’s aesthetic by highlighting well-crafted content that aligns with your brand’s visual identity, thus fostering a stronger connection with your audience.

Check out these examples:

Also read:
Your Ultimate Guide to Instagram Checkout for Shops
Growing Brand Awareness: From 50 to 1,000 Followers in 2 Weeks on Instagram

Instagram highlights

You will also want to update Instagram story highlights with fresh content—this helps to engage new users who discover your account. Outdated highlights can give the impression of inactivity, which may lead Instagram’s algorithm to hide your page in the Explore section. 

To avoid this, create custom Instagram story highlight icons that align with your brand’s visual guidelines. Regularly update the content within your highlights and organize them into precise topics. This way, new users can easily access and navigate through relevant information, boosting their engagement and interest in your profile. 

Follow the example of these accounts:

Content diversity and posting schedule

For all strategies to work, it’s important to maintain a consistent posting schedule. 

Suggestions

• Regularly post diverse content, such as reels or engaging, entertaining, and educational posts, to keep your audience interested and active
• Try out different content types to see what works best for your brand
• Don’t be afraid to experiment, as you never know what might catch the audience’s attention
• Aim to post almost daily to ensure your content appears in followers’ feeds. 

Social media’s best practice is to have a mix of content types, with most of the content engaging and bringing value to followers and interactions and other promotional content focused on the product your brand is offering:

In 2025, your Instagram profile should reflect a strategic approach prioritizing meaningful engagement, consistent and diverse content, and an appealing aesthetic. Curate your following list, regularly update your Instagram highlights, maintain a balanced and engaging posting schedule, and ensure a visually cohesive feed to enhance your brand’s visibility and credibility.

These improvements will help attract new followers and engage your existing audience. Stay proactive in refining your strategy and keep your content fresh and relevant! We’re certain your Instagram profile will meet the demands of today’s social media users and even stand out as a leader in your industry.

Need help optimizing your Instagram business profile? Let’s connect! Use the contact form below, and our Social Media team will review your request and come up with a plan in 48h.

The post How Your Instagram Business Profile Should Look in 2025 appeared first on scandiweb.

About

My Next Mattress is a family-run business and a seasoned player in the UK mattress industry, trading for 30 years, including online. They aim to separate themselves from the competitive and saturated market by achieving the highest customer service standards.

Despite their longstanding reputation, the company faced a gradual YoY revenue decline. The decision to switch from their previous PPC agency to our team was driven by the need for an innovative approach that could revamp their PPC campaigns and deliver stronger and more sustainable growth.

Objectives and expectations

As My Next Mattress faced declining revenue and flaws in their PPC strategy, our engagement began with a comprehensive reassessment of their goals. 

Their previous campaigns had not strategically emphasized products that could drive higher profitability, and there was a noticeable lack of precision in how budgets were distributed across campaigns. In addition, the previous strategy lacked clear, actionable insights derived from data, making it difficult to track progress and allocation of ad spend.

Our main objective for the project was an increase in POAS (profit on ad spend) and overall revenue, so we set the following strategic goals:

• Restructure My Next Mattress ads account
• Prioritize high-margin products and campaigns
• Improved efficiency in ad spend allocation
• Establish clear, measurable YoY improvements tracking
• Introduce a more data-driven and strategic approach to PPC management.

The main KPIs to track were revenue, spend, POAS, and conversion rate.

Our approach

We wanted to leverage advanced data analytics to drive decision-making and campaign optimization. Here’s how we restructured My Next Mattress ads account:

Implementing margin tracking

We implemented margin tracking within Google Ads and Bing Ads to gain a clear view of the profitability of different products by calculating the margin directly within the advertising platforms.

Focusing on high-margin products

With margin tracking in place, we could accurately identify which products offered the highest returns. These insights enabled us to focus our PPC efforts on high-margin products, ensuring the advertising spend was tied to the highest potential profits.

Optimizing ad spend

Understanding which products and campaigns were delivering the highest returns allowed us to prioritize them in our advertising strategy. That also meant identifying and reducing spending on less profitable campaigns, resulting in a more efficient allocation of the advertising budget and a higher overall revenue while reducing monthly ad spend. 

The entire approach was based on a thorough data-driven strategy, which included continuous monitoring and analysis of campaign performance against our KPIs, allowing for real-time adjustments and optimizations. 

It was especially crucial during the high-demand Black Friday period. For Black Friday 2024, we ran a three-week targeted promotion, which allowed the client to maximize returns and deliver measurable improvements in overall profitability.

Results

With a focus on high-margin products and efficient campaign optimization, we ensured that all ad spend was maximized for return. My Next Mattress’s PPC campaigns were finally bringing the results they had hoped for:

• +30% ROAS on average MoM
• +30% conversions
• -16% cost

Nov 2024 vs Nov 2023

• +52% conversions
• +50% revenue
• 3.17 POAS
• -21% cost per conversion

Are your PPC efforts not bringing the results you want? Don’t hesitate to reach out and get a free consultation with practical suggestions on the next steps from our PPC specialists.

The post PPC Case Study: +30% Conversions with Margin Tracking via Google and Bing Ads appeared first on scandiweb.

Elevating user experience was the mission. A leading retailer of apparel, footwear, and accessories partnered with scandiweb to eliminate password-related friction and deliver a smoother, more secure login experience for their customers. The goal was to modernize Magento (Adobe Commerce) authentication with a secure, frictionless process. With OwnID’s passwordless technology, we streamlined login and registration, leading to higher conversion rates right after launch. In this case study, we’ll explore the challenges, solutions, and results of this successful collaboration.

Highlights

• Passwordless login and registration implemented for enhanced security and user convenience
• Transitioned from passwords to passkeys to reduce friction and password resets
• One-click login feature improved customer engagement and repeat interactions
• Configurable two-factor authentication (2FA) enabled secure new device enrollments
• 380.8% increase in login events
• 137.8% increase in registration conversions

Business needs and goals

The client is a specialty retailer catering to young men and women who express themselves through active and alternative lifestyles. Operating in a fiercely competitive market, with a presence in the United States, Canada, and Europe, they knew that delivering an exceptional customer experience was critical to standing out.

To achieve this, they set out to simplify their registration and login processes, adopting OwnID’s passwordless technology to:

• Provide a more convenient and secure authentication experience
• Reduce friction and cut down on password reset requests
• Boost customer retention and engagement with smoother interactions

What is passwordless authentication?

Passwordless authentication represents a transformative shift in online security. It addresses the long-standing vulnerabilities associated with traditional passwords. Instead of relying on knowledge-based credentials, such as passwords or PINs, passwordless methods authenticate users through possession (devices) or inherent traits (biometrics). By removing passwords from the equation, this approach significantly reduces the risk of phishing, credential stuffing, and brute-force attacks.

Key benefits of passwordless authentication:

• Enhanced security. By relying on device-based keys or biometrics, passwordless methods eliminate the risk of password theft and are much harder for attackers to compromise.
• Seamless user experience. Customers can log in quickly and easily using familiar tools like their smartphones, whether through a biometric scan or device-based keys, significantly reducing friction during login and registration.
• Reduced operational costs. With fewer password reset requests, businesses save on IT resources while enhancing customer satisfaction through a smoother authentication process.

With tech leaders like Apple, Google, and Microsoft adopting passwordless technologies, this approach is becoming a critical component of modern, secure eCommerce operations.

To ensure a successful transition to passwordless authentication, it’s essential to consider factors like user experience, security risks, and regulatory compliance. Partnering with a reliable development agency that understands these nuances is crucial. Such an agency should prioritize strong security practices and guarantee robust implementation of biometric authentication and device-based keys. scandiweb is a reliable partner with a proven track record to guide organizations through this process, ensuring secure and user-friendly implementations.

OwnID passwordless authentication platform

OwnID is a leader in passwordless authentication that delivers secure and seamless access solutions tailored for eCommerce businesses.

Key features of OwnID:

• Device-based authentication. Users log in using personal devices, such as phones, through QR code scans or built-in biometric options, making the process intuitive and secure.
• Integration-ready. OwnID is designed to work seamlessly with platforms like Magento (Adobe Commerce), WooCommerce, and Salesforce Commerce Cloud—offering easy adaptability to existing tech stacks without compromising performance.
• Future-proofing capabilities. With support for scalable features like passkeys and multi-environment setups, OwnID ensures businesses stay ahead of evolving security needs.

By combining robust security with an effortless user experience, OwnID is paving the way for businesses to adopt passwordless authentication confidently.

We have to note, however, that with passwordless authentication solutions in Magento, a password is still generated and stored for each user. What happens is that during a passwordless login, this stored password is never used or accessed in the authentication process. The password is kept in the system primarily for compatibility reasons or as a fallback option if the user needs to switch back to traditional login methods.

Challenges

Implementing a seamless and secure passwordless authentication system for this project came with several hurdles that needed careful navigation. The project required addressing compatibility issues, adapting to Progressive Web App (PWA) frameworks, and ensuring high security and scalability under tight deadlines. Each of these challenges demanded a strategic approach and close collaboration to deliver a robust solution before the critical Black Friday period.

• Technical compatibility. The OwnID Connector required Magento 2.4.4-p9, while the client’s system was still on version 2.4.4-p2, so an extra compatibility layer was required.

• PWA adaptation. The available OwnID connector was not originally built for PWAs, requiring custom configurations for GraphQL schema, routing, and preloading. 

• Security and scalability. Creating secure endpoints for passwordless authentication was critical to safeguarding customer data, all while adhering to a tight timeline ahead of Black Friday.

By working closely with OwnID, developing custom modules, and conducting rigorous testing, scandiweb successfully addressed these challenges, delivering a secure and scalable solution tailored to the client’s needs.

Approach

Our partnership with OwnID proved that the right technology paired with the right expertise can make a lasting impact. Together, we delivered a seamless authentication experience for the client’s growing user base.

Arthur Januario Morais, scandiweb developer

Adapting the OwnID Elite SDK for the client’s PWA environment was the most complex challenge. To deliver a seamless, passwordless login and registration process across the client’s website and mobile apps, scandiweb worked closely with the OwnID team to develop custom compatibility modules. 

The project required custom configurations to ensure the OwnID solution was compatible with the client’s technology stack. scandiweb developed specialized modules to bridge compatibility gaps and tailored ScandiPWA-specific adjustments for seamless integration with Magento. This included modifying the GraphQL schema, optimizing routing, and preloading mechanismsall of which to ensure the passwordless functionality was fully operational within the client’s PWA environment.

By eliminating traditional passwords, the tailored solution reduced friction for users, enhanced accessibility, and strengthened security, all while maintaining the flexibility and scalability of the client’s PWA framework.

Looking ahead, scandiweb designed the authentication system to be future-proof and scalable. By supporting multi-environment setups, the team enabled smooth management across various deployment stages. Additionally, scalable features like passkeys were introduced, offering enhanced security measures while keeping the process user-friendly. These features prepared the client’s platform to adapt to evolving authentication technologies and maintain robust protection for customer data.

Results

The project significantly improved the client’s registration and login processes by implementing OwnID’s passwordless authentication. This solution eliminated the common frustrations of traditional passwords, making account access quicker, easier, and more secure. The streamlined approach reduced friction for users and enhanced overall customer satisfaction.

And it was evident in numbers the impact of these changes. The client saw a 380.8% increase in login events, demonstrating that more users were accessing their accounts with greater ease and confidence. Additionally, registration conversions rose by 137.8%, indicating that the streamlined process encouraged more new users to sign up and engage with the brand.

This shift to passwordless authentication positioned the client as a leader in user-friendly retail technology. By improving security and simplifying the login process, the client enhanced the customer experience and made user access more seamless. These improvements strengthened the client’s position in their market, encouraging higher customer engagement and fostering greater loyalty.

Friction is costing you customers. Turn login struggles into seamless success with passwordless solutions from scandiweb. Reach out today for a free consultation.

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scandiweb weren’t just task takers but understood and improved on our business requirements. We increase the team all the time, and it’s getting better and better.

Giuseppe Leonardi
Head of Software Development at Macron

When it comes to high-performance athletic apparel and teamwear, Macron sets the global standard. As the official supplier of UEFA EURO 2024 referee kits and a trusted partner for teams worldwide, Macron needed an eCommerce solution as dynamic as their business. Operating in over 150 countries and serving distributors, sports clubs, and retailers, they wanted to re-platform to Adobe Commerce (Magento) and improve their B2B store.

In this case study, we’ll explore Macron’s partnership with scandiweb to reimagine their B2B platform, streamlining operations and offering an immersive and personalized purchasing experience tailored for large-scale orders. 

About

Macron is a premier global supplier of athletic apparel, leisurewear, and team merchandising, renowned for its expertise in creating customized teamwear for sports teams, leagues, and organizations. Macron’s multichannel business model combines the power of:

• B2B eCommerce—a dedicated platform powered by Adobe Commerce, enabling seamless bulk ordering, team customization, and access to personalized catalogs
• Brick-and-mortar flagship stores and franchise outlets for local teams and organizations
• Sales representatives that provide personalized service to major leagues and professional sports clubs.

At the start of this collaboration, Macron faced the challenge of optimizing their B2B platform to meet the growing complexity of global operations. Through re-platforming from a legacy system to Adobe Commerce, they needed to enhance the platform’s scalability, streamline bulk ordering workflows, and deliver a more personalized and intuitive experience for their customers.

Project goals

The primary objective was scaling Macron’s B2B platform to meet the product customization and personalization demands of its diverse partner network. Macron’s partners required the ability to offer tailored sportswear with custom logos, designs, and color schemes, but the existing platform struggled to manage this efficiently. 

Besides, the system had to accommodate a wide range of user groups with different purchasing behaviors, requiring a platform capable of delivering personalized product catalogs, dynamic pricing, and unique user journeys.

Another challenge was integrating real-time data and automation. The legacy system lacked the capability to seamlessly handle live inventory updates and ERP integration, which led to inefficiencies in order processing and stock management, resulting in slower operations, occasional errors, and decreased customer satisfaction.

Macron aimed to create a streamlined, scalable, highly personalized B2B platform that would support their ambitious growth strategy.

Approach

To address Macron’s challenges and build a scalable, personalized B2B platform, scandiweb implemented a comprehensive strategy leveraging Adobe Commerce’s advanced capabilities and integrating multiple business systems. The approach focused on enhancing user experience, streamlining operations, and delivering real-time functionality across all aspects of the platform.

Advanced customization and personalization

Macron’s B2B platform required robust product customization features to meet the demands of its diverse partner network. Using Adobe Commerce’s advanced tools, we enabled Macron to offer highly personalized teamwear configurations, including custom logos, designs, and color schemes. Additional features like dynamic user segmentation allow the platform to tailor experiences for different user groups, providing personalized catalogs, dynamic pricing, and unique user journeys.

The “Shop as a Customer” feature empowers administrators to log in under a partner’s account, and Macron’s support team can assist with bulk orders and complex configurations, ensuring a seamless experience. Meanwhile, the “Client Accounts” feature supports complex partner structures, allowing multiple users from the same organization to access the platform with specific roles and permissions.

System integration

scandiweb integrated Adobe Commerce with Macron’s central systems to create a unified ecosystem that supports global B2B operations. Adobe Commerce serves as the output layer, consolidating all business-critical data flowing from these integrated systems:

• ERP integration with SAP
  • Real-time inventory management, live stock updates, and future stock predictions
  • Automated order processing across multiple warehouses, reducing errors and improving order fulfillment efficiency

• Pimcore for product information management
  • Managing Macron’s extensive product catalog using Pimcore PIM for accurate and up-to-date product data for customized bulk orders

• Digital asset management (DAM)
  • Centralized media management across all touchpoints, streamlining the delivery of high-quality visuals and marketing materials

• Specialized systems
  • MMK App and Mylab.macron.com integrations for creating personalized brochures and managing user-specific data and pricing.

Enhanced operational efficiency

We enhanced Macron’s B2B operations by extending Adobe Commerce’s bulk ordering, credit memos, and other out-of-the-box features with bespoke automation. Automation applies to critical processes, including price management, live stock updates and future stock predictions, and customer data synchronization, ensuring real-time accuracy.

Furthermore, Macron has managed the complexities inherent in B2B transactions by adapting Magento to support nuanced requirements like custom pricing and complex account management:

• Supporting multiple purchase flows, such as reorder capabilities, SKU ordering, and CSV uploads
• Centralized and secure management of customer data through integration with the ERP system
• Enhanced B2B customer satisfaction and loyalty through effective CRM integration that maintains and updates customer information within the Macron ecosystem.

User-centric design

A highly intuitive and adaptable interface was central to Macron’s B2B platform. scandiweb ensured personalized interactions with tailored user flows, customized catalogs, and dynamic pricing for different partner needs. 

We introduced flexible ordering processes such as SKU-based orders, CSV uploads, and streamlined reordering options to enhance purchase options. Instant stock updates across multiple warehouses ensure accurate inventory levels and faster decision-making.

Also read:
Goal-Oriented SEO Program for Macron Brings +65.8% Revenue YOY
Macron Sees 539% Increase in SERP Visibility After Content Optimization

Results

Macron’s innovative re-platforming to a Magento-based B2B platform represents an evolution in B2B eCommerce. Their new B2B platform streamlines the ordering process and enhances scalability, allowing the management of a higher volume of customers and orders, which translates into improved business results:

• +132.5% conversion rates from direct traffic
• +14.1% transactions
• +29.8% YoY revenue
• +32.8% returning visitors

Their B2B platform offers a flexible, high-load-resistant end-to-end solution that allows B2B partners to meet their business needs and serve the needs of their clients. 

This transition, aimed at enhancing system stability and customization, introduced faster loading of SKU data and an intuitive UI, improving the purchasing process for different B2B user types. Macron is positioned to handle over 10,000 product catalogs efficiently and ensure real-time stock updates across multiple warehouses, setting a new standard for scalable, fast, and customizable B2B solutions.

Macron has also reduced order creation time by 40%. Positive feedback from partners and users highlights how the platform has improved usability and minimized manual intervention through automation. As a result, the company can bring new products to market faster, ensure that its B2B partners always have access to the latest product offerings, respond to market demands, and adapt to new opportunities with speed and agility. 

Need help improving your eCommerce platform? Let’s build a solution tailored to your business needs. Contact us today to start your transformation!

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