Keeping up with the competition in eCommerce isn’t easy, especially when aiming to boost sales, customer satisfaction, and UX—all with a lean team. However, seeing what others are doing right can spark new ideas for your growth. That’s why we’ve selected top 10 best Magento eCommerce websites that not only look impressive but are built to convert.

In this article, you’ll find real examples of standout Magento websites with custom-crafted design, UX, and conversion features. We spoke with brands like PUMA, The MET, and Beauty Works to discover what makes their Magento eCommerce sites so effective. If you’re ready to join these success stories, this is your shortcut to some tried-and-true strategies that can inspire your next steps.

Why over a quarter of a million businesses are using Magento?

Magento (Adobe Commerce) powers over 250,000 eCommerce websites globally, including both small brands and large enterprises. Known for its sturdy features and flexibility, Magento is a powerful eCommerce platform that allows you to shape your store to match your brand identity and customer demands. With its scalable, mobile-friendly design, Magento is an ideal platform for businesses looking to grow.

Why choose Magento?

Here’s why so many eCommerce businesses across various industries choose Magento:

• Customizable options to fit your unique business and brand needs
• Easily scales with your business, handling large product catalogs for enterprise brands like the world’s largest food and automotive industry leaders
• SEO-friendly tools to boost search rankings and visibility
• Mobile-optimized for smooth shopping on mobile devices
• Strong security features to protect customer data and transactions
• Access to countless extensions for adding features like payment processing, inventory management, and category pages
• Unified dashboard for managing multiple stores and ensuring a seamless user experience
• In-depth analytics for tracking customer journey, shopping experience, and sales trends.

If you’re considering Magento as your eCommerce platform, check out our complete guide to Magento (Adobe Commerce) to see how it can benefit your business.

Let’s see what Magento is capable of by exploring these top-performing Magento websites!

1. PUMA’s headless PWA online store for speed, flexibility, and global reach

PUMA, a global sportswear leader, boasts a powerful Magento-based eCommerce store with ScandiPWA, optimized as a Progressive Web App (PWA) for rapid, responsive shopping in three key markets. This setup ensures a fast, user-friendly experience that adapts to regional needs.

Technology

• Platform: Magento 2 with ScandiPWA for headless, responsive browsing.
• Hosting: Readymage, scalable for PWA needs.
• Integrations: Adobe Commerce, Blackbird CMS, BrightPearl, DotDigital, and more.
• Data management: Custom data layers with GTM adjustments to meet PUMA’s global standards.
• SEO monitoring: ContentKing for consistent performance and visibility.

Highlights

• The PWA framework delivers fast load times and smooth interactions across devices, making it easier to shop on mobile
• Custom checkout flows, ID validation, and invoicing adapt to regional needs, like those in Argentina and the Middle East
• Custom data layers maintain consistent, high-quality tracking across markets
• Seamless integration with Adobe Commerce, PIM, OMS, CRM, and ERP supports efficient product and order management as demand grows
• Scalable architecture keeps inventory updated and response times fast, even during peak traffic.

Approach and results

PUMA’s main challenge was building a scalable eCommerce solution that kept brand standards consistent across regions. Each market was managed by different teams, so they needed solid project management and technical support to maintain alignment and a seamless user experience.

Partnering with scandiweb’s Magento team, PUMA received a custom frontend design, tailored features, ongoing SEO monitoring, essential tool integrations, and improved site security. Here’s what it resulted in:

• First orders were received just 2 minutes after the launch
• The site delivered consistently high performance, scoring above 80 on Lighthouse with 99.9% uptime
• An SEO health score of 700+ supported organic growth.

2. Beauty Works’ mobile-first Magento online shop for influencer traffic and global reach

Beauty Works, a luxury hair enhancement brand with 800K+ Instagram followers, has built their store on Magento, prioritizing mobile-first browsing that feels as intuitive as social media. The site, powered by ScandiPWA, is built to handle traffic from influencer campaigns, support global expansion, and deliver an app-like, exceptional online shopping experience.

Technology

• Platform: Magento 2 with ScandiPWA for responsive browsing.
• Hosting: ReadyMage, built for high-traffic performance.
• Internationalization: Global-e for multi-currency and localized checkout.
• Social integration: Instagram feed on product and CMS pages.
• Payment integrations: PayPal, CyberSource, Klarna, and Payl8r for flexible payment choices.

Highlights

• The site provides a seamless, app-like feel, ideal for Beauty Works’ 96% mobile audience
• The platform easily handles traffic spikes up to 20x, keeping up with major influencer campaigns
• Global-e integration supports localization with currency and checkout options for over 100 countries
• An Instagram-inspired “social shop” showcases IG posts on product pages
• Flexible payment options enhance convenience for luxury customers
• The dynamic cart automatically adds free gifts based on promo conditions, creating a more personalized, enjoyable shopping experience.

Approach and results

The challenge was creating a high-performance, mobile-first eCommerce platform that could handle big traffic spikes from influencer promotions—a common need in the beauty and cosmetics industry.

Beauty Works partnered with scandiweb’s Magento developers to migrate from Magento 1 to a high-performance, mobile-focused Magento 2 PWA. The new platform achieved:

• A 32% increase in year-over-year revenue after the transition to Magento 2 PWA
• Reliable performance even under high traffic
• Expansion to over 100 countries with localized pricing and checkout
• Increased traffic from social media with a mobile-friendly interface that mirrors social media browsing.

3. Rockar’s eCommerce platform, pioneering online car sales

Rockar has transformed car buying by creating the first fully digital platform in the automotive industry where customers can configure, finance, and purchase premium vehicles entirely online. Their Magento eCommerce site offers a smooth, omnichannel experience, putting buyers in full control.

Technology

• Platform: Magento with multi-tenant SaaS using a microservices architecture by NodeJS, GraphQL, NextJS, and React.
• Frontend: NextJS and React for dynamic, responsive UX.
• Automation: Test automation covering 700+ financial scenarios.
• Omnichannel support: Real-time integration across online, in-store, and call center channels.

Highlights

• Customers can fully customize and buy cars online, just like regular online shopping
• The platform’s multichannel flexibility lets customers switch smoothly between online, in-store, or phone channels, with a “Save Checkout” option for ultimate convenience
• Instant trade-in valuations and multiple financing options, with real-time approvals, make the buying process quick and easy
• Built on a multi-tenant SaaS, the platform scales smoothly as new brands join
• 700+ automated financial scenarios ensure fast, accurate calculations and smooth cross-channel service.

Approach and results

Rockar’s main business challenge was building a complex, user-friendly platform capable of handling the intricate details of the vehicle purchase process while supporting an omnichannel approach.

Collaborating with scandiweb’s Magento web designers, developers, and CRO experts, a multi-tenant SaaS platform was built. Here’s what that meant for Rockar:

• Made history with the first car sold online via the Magento website on opening day
• Successfully disrupted the market, with additional premium car brands ready to launch on the platform
• Set a new standard for car buying with a stable, scalable system that integrates real-time trade-ins, financing, real-time inventory, and in-store support.

4. Läderach’s powerful eCommerce platform, blending luxury and performance

Läderach, the premium Swiss chocolatier, has revamped its eCommerce website to blend luxury design with performance, boosting conversions and streamlining management across 50+ countries. Honored with the Design Curve Award at the 2023 Meet Magento NYC event, Läderach’s Magento store sets a new eCommerce standard with its innovative, ROI-focused design.

Technology

• Platform: Adobe Commerce (Magento) with a unified setup for global content management.
• Frontend: Hyvä templates for fast load times and a high-end user interface.
• Optimization: Varnish, PHP updates, backend enhancements for SEO and CMS.
• Lead generation: DotDigital for effective customer engagement and lead nurturing.
• Analytics: Google Analytics 4 with custom enhancements for tracking user behavior.

Highlights

• Hyvä templates keep load times fast while preserving the brand identity via luxurious design
• A smooth customer journey with an easy store switcher and intuitive checkout helps conversions
• DotDigital integration simplifies lead generation and targeted email marketing
• An easy-to-use gift card system enhances customer engagement and encourages repeat purchases.

Approach and results

Before the upgrade, Läderach faced a fragmented eCommerce system split between WordPress and Adobe Commerce, leading to inefficiencies and a lack of cohesion.

scandiweb developed a streamlined, scalable platform, improved performance metrics, and updated the design to align with the brand’s identity while optimizing for conversions. Notable results included:

• +25.5% average engagement time and +4.5% engaged sessions per user
• Conversions jumped by 47.8%, with a 39% rise in total revenue
• 52.9% increase in total users, with over 50% new leads from DotDigital
• Achieved a 93 PageSpeed score on desktop for the homepage and 99 for product listing pages (PLP).

5. Airthings’ Magento website, enhancing user engagement with Hyvä

Airthings, a global leader in indoor air quality solutions, serves B2B and B2C segments across North America and beyond. Their latest Magento upgrade boasts improved user experience and integrated marketing features, besides seamless subdomain synchronization. Celebrated for its innovative blend of style and function, it’s recognized among the most successful Magento websites, receiving the Design Pioneer Award at the 2024 Meet Magento NYC event.

Technology

• Platform: Adobe Commerce (Magento) with Hyvä for a unified, responsive design.
• Hosting: Managed hosting with Readymage for scalable performance.
• Analytics: Google Analytics 4 with GDPR-compliant data tracking.
• Integration: HubSpot integration and Cloudflare for domain synchronization.

Highlights

• The site integrates eCommerce and marketing via HubSpot, offering a smooth, uninterrupted journey
• Hyvä’s fresh, responsive design makes navigation easy on desktop and mobile
• Managed hosting on Readymage keeps load times fast and performance stable, even during traffic spikes
• Domain synchronization and over 1,000 server-side redirects ensure consistent traffic and smooth navigation across merged subdomains.

Approach and results

The primary challenge was to create a cohesive, user-friendly website despite operating across multiple platforms and subdomains.

Airthings partnered with scandiweb for a smooth migration, enhanced site performance, and consistent user tracking across all domains, while also accommodating GDPR compliance. Here’s how it helped their business:

• Migration to Hyvä improved engagement metrics, including a 3.56% increase in overall engagement rate and a 17.11% rise in views per user
• Mobile engagement rose by 2.31%, while the homepage saw a 7.71% increase in user interaction thanks to more relevant content
• Improved checkout flow and navigation led to lower cart abandonment.

6. The Met Store’s optimized Magento checkout for a seamless purchase path

As the official store of the U.S.’s largest museum, The Met Store offers unique, museum-inspired products and is one of the top Magento website solutions. Their Magento site delivers a smooth, intuitive checkout experience tailored to its wide customer base.

Technology

• Platform: Adobe Commerce (Magento) for a stable eCommerce foundation.
• Tools and testing: On-site polling, checkout tracing, and user tests on desktop and mobile.
• Data analysis: Comprehensive review of checkout behavior, funnel performance, and error tracking.

Highlights

• A simplified checkout form with a progress bar, mobile-friendly keyboards, and autocomplete makes purchasing fast and user-friendly
• The intuitive shopping bag design allows customers to effortlessly add, remove, or adjust items
• Multiple payment methods provide customers with quick, hassle-free choices
• The checkout flow is optimized using customer feedback and data to minimize friction points.

Approach and results

The Met Store faced high checkout abandonment due to usability issues.

With scandiweb’s expertise in Magento development and UX and CRO, the areas of friction were resolved using evidence-based insights and developing a seamless purchase path. Here’s what was achieved:

• Checkout audits and user tests identified precise user pain points, leading to streamlined form fields, express checkout, and flexible cart updates
• Competitive benchmarking and 10 user tests informed adjustments, making it easier for customers to complete purchases
• Streamlined form fields, express checkout, and simplified bag updates contributed to a reduction in checkout abandonment.

7. Sportland’s Adobe Commerce setup for 50,000 SKUs and 5 markets

As the Baltic region’s top sportswear retailer, Sportland joins the ranks of successful companies featured in the Magento sites list. They’ve launched a fast, user-friendly digital platform on Adobe Commerce, optimized for high product volumes and an engaging shopping experience across five markets.

Technology

• Platform: Adobe Commerce with ScandiPWA for high-speed user interface.
• Hosting: Readymage for rapid deployment and stable performance.
• ERP integration: Python middleware and Citrix Virtual Apps for omnichannel connectivity.
• User engagement: AR try-ons, 3D capabilities, and Roblox Metaverse for immersive digital experiences.

Highlights

• The platform handles heavy traffic spikes smoothly, ensuring stable, responsive performance
• Targeted upsells, discounts, and intuitive navigation help customers easily find products, boosting engagement and conversions
• A custom ERP syncs inventory and customer data across online and in-store channels
• AR try-ons and a Metaverse experience in Roblox capture younger audiences with interactive features.

Approach and results

The primary challenge was to launch a powerful eCommerce platform handling 50k+ SKUs and multiple markets fast.

Partnering with scandiweb’s Magento web developers, designers, and eCommerce experts, Sportland launched its MVP platform across Latvia, Lithuania, and Estonia in just 20 days, later expanding to Finland and other markets. Key results included:

• 1,000 orders within the first two days, showing strong customer demand and platform readiness
• Boosted engagement and conversions with ScandiPWA’s fast storefront
• Six times longer engagement on product pages and 15% more conversions from AR try-ons
• 34,000 Roblox Metaverse visits in 30 days, with 82% new traffic from TikTok influencers.

8. Macron’s goal-oriented Magento platform for global B2B & B2C growth

Macron, a top European sportswear brand, operates both B2C and B2B sites with five international store views. Their Adobe Commerce (Magento) platform is a comprehensive B2B and B2C solution with advanced customizations and integrations to address the demands of a complex, multinational customer base.

Technology

• Platform: Adobe Commerce (Magento) with Hyvä frontend for high-performance, flexible B2B & B2C capabilities.
• Integrations: SAP ERP for real-time stock and pricing, Pimcore for centralized product catalog management.
• Analytics: Data Studio for reporting, SEO audits, custom Google Analytics tracking.
• Security: Sansec Security Scanning for proactive threat detection.

Highlights

• Accurate stock and pricing info in tailored product listings improve customer experience across segments
• Custom content is tailored to regional audiences, boosting global brand relevance and SEO
• Streamlined checkout with Google Address Autocomplete reduces cart abandonment, improving conversion rates
• Integrated ERP keeps stock updated across warehouses for efficient order management.

Approach and results

Macron faced the challenge of slow performance and limited scalability, and needed a custom, heavy-duty solution to deal with real-time data integration, SEO, and B2B and B2C demands.

Macron turned to scandiweb for a comprehensive Adobe Commerce re-platforming focused on performance, UX, and integrations—vital for their B2B platform, which drives 90% of their revenue in this segment. Additionally, a goal-oriented SEO program was carried out to grow organic traffic. Here’s how it impacted their business:

• 132.5% rise in conversion rates from direct traffic, a 14.1% increase in transactions, and a 29.8% year-over-year revenue increase, with 32.8% more returning visitors
• 44.79% rise in keywords in top positions, and 65.8% increase in revenue from organic traffic, along with +57% clicks and +60.4% impressions
• 600% increase in mobile conversions due to a mobile-friendly redesign and geolocation enhancements
• Reduced order creation time by 40%, making new client onboarding more efficient.

9. JYSK Canada’s omnichannel Magento solution for connecting eCommerce and in-store experiences

JYSK, a global retail giant with more than 3,000 stores worldwide, connects its Canadian online and physical channels through Adobe Commerce, offering a smooth, unified shopping experience.

Technology

• Platform: Adobe Commerce with Navision integration for synchronized inventory and pricing.
• Data insights: Google Analytics and heatmaps allow for data-driven design improvements.
• Omnichannel support: Store locator, in-store pickup, and call center integration.

Highlights

• Real-time inventory sync keeps stock and pricing accurate across online, call centers, and stores, boosting trust and customer satisfaction
• The omnichannel setup offers options like in-store pickup and store assignment, making shopping easy at every touchpoint
• The #discoverJYSK blog is linked with product pages, blending content and commerce to enhance browsing
• Optimized for desktop, tablet, and mobile, the design supports high engagement and conversions across devices.

Approach and results

JYSK’s main challenge was to maintain consistency and connectivity between digital and in-store shopping.

Partnering with scandiweb, JYSK managed to integrate Adobe Commerce with Navision and developed a responsive, conversion-driven design based on data insights. Here’s how it impacted their business:

• Online revenue rose by 12%, reflecting strong integration between digital and in-store
• Mobile conversions increased by 600% due to a mobile-friendly redesign
• Flexible shopping options like in-store pickup and call center support further boosted conversion rates.

10. Zumiez’s Magento site with boosted performance, security, and speed

Zumiez, a major action sports retailer across the US, Canada, and Europe, boasts a high-performance Magento site optimized for faster speeds, robust security, and smooth user experience.

Technology

• Platform: Magento, ScandiPWA.
• Performance monitoring: New Relic for transaction auditing and Core Web Vitals tracking.
• Security: Sansec Security Scanning to proactively detect and mitigate threats.
• Frontend optimization: PWA adjustments and Page Builder enhancements for faster load times.

Highlights

• Targeted performance upgrades on menus, brand listings, and product pages reduce load times, boosting user engagement
• Streamlined wishlists, product pages, and cart make browsing quicker and smoother
• Sansec Security Scanning proactively detects and resolves threats, ensuring site security for users and admins
• New Relic monitors GraphQL queries in real-time, helping with ongoing optimization and troubleshooting.

Approach and results

Zumiez needed to address performance issues affecting load times and user experience across their site.

With scandiweb’s performance optimization strategy, Zumiez achieved:

• Faster loading and interaction times, with page loading speeds up by 38.46% and interaction by 65.74%
• A 34% reduction in rendering time on category pages, enhancing browsing speed
• Continuous security and performance documentation keep Zumiez’s site secure, stable, and consistently optimized.

Summary: Key features of the best Magento websites

To summarize, the best Magento websites are built on a few core features that make for an exceptional customer experience:

• Clear navigation and organized categories creates a smooth shopping, boosting customer satisfaction
• Fast load times keep users engaged and reduce bounce rates
• Intuitive navigation and filtering options make it easy for customers to find what they’re looking for, improving overall usability
• With the growing number of mobile users, mobile-friendly design is a priority to ensure seamless browsing on any device
• Advanced personalization features create a unique, on-brand interaction that encourages repeat purchases and builds customer loyalty.

Conclusion

Magento is a powerful, flexible, and scalable platform, perfect for growing eCommerce brands. From small businesses to global enterprises, Magento is built to meet the needs of diverse industries, from beauty brands to automotive to specialty online stores.

To summarize, the best Magento sites not only look impressive but also provide an engaging, customer-centric experience, besides high performance and security. To get the most out of Magento, working with certified Magento developers or agencies can ensure your site is optimized for performance, user satisfaction, and your business goals.

Inspired by these success stories and ready for your online store upgrade? Reach out to us, and we’ll connect you to our certified Magento specialists to help you get started!

About scandiweb

scandiweb is a full-stack agency with certified Magento developers specializing in building high-performance Magento eCommerce websites that drive growth. From user-friendly design and SEO to seamless integrations and mobile optimization, scandiweb builds solutions tailored to each brand’s goals. Trusted by 600+ eCommerce brands, scandiweb blends technical expertise with a commitment to building sites that look great and convert.

The post Top 10 Best Magento Websites: Flawless UX and Conversion Features You’ll Want to Copy appeared first on scandiweb.

Imagine doubling your revenue without doubling your marketing spend. Acquisition efforts bring in fresh faces, but customer retention is where real growth takes root—transforming a one-time buyer into a repeat customer and a steady source of revenue. 

Acquisition and Retention together make up the fourth pillar of eCommerce. Let’s discuss how top brands create lasting connections that fuel immediate sales and long-term loyalty.

Understanding acquisition in eCommerce

Customer acquisition is about getting the right audience—the people who are your target market and ready to buy. A solid acquisition strategy uses the right marketing channels that have the most impact, whether through organic search visibility, paid ads, or social media engagement. Here are a few key strategies that drive acquisition.

Search engine optimization (SEO)

SEO is the foundation for driving organic, high-intent traffic. By optimizing for search engines, you can capture people who are actively searching for your products or solutions.Then again, you have to remember that content should be crafted for humans, not search engines. Writing solely for algorithms and crawlers often leads to content that feels unnatural and fails to engage real readers. Effective SEO balances keyword targeting and technical tweaks with engaging, value-driven content that resonates with your audience. 

When you focus on creating content for humans first, the right people are more likely to find—and connect with—you. Learn how to do SEO for your eCommerce site.

Paid search & social advertising

Paid ads are a quick and measurable way to get visibility across search engines and social platforms. The key is to create highly targeted campaigns where audience demographics, behavior, and intent guide ad placement. Platforms like Google Ads, Linkedin, Facebook, and TikTok allow brands to attract new customers through sponsored content tailored to each platform’s audience behavior. Learn how paid search and social ads can work for you.

Emerging channels – TikTok & social commerce

Reaching younger, highly engaged audiences is possible through platforms like TikTok, where brands are tapping into social commerce. TikTok Shop, UGC (user-generated content), and influencer partnerships amplify brand visibility, allowing brands to connect with audiences on platforms they already love. By integrating social commerce strategies, businesses can grow acquisition organically while riding the trends. Check out TikTok for eCommerce brands.

Discover more from our success stories

• Case Study: Competitive Automotive SEO in Qatari Market
• PPC Case Study: 17K+ Verified Leads via Ads and Influencer Marketing
• PPC Case Study: +30% Conversions with Margin Tracking
• Macron Sees 539% Increase in SERP Visibility After Content Optimization

Retention—keeping customers engaged and loyal

While acquisition introduces new customers to a brand, retention is where sustainable growth is realized. Retention strategies aim to turn one-time buyers into loyal customers, building a base that not only buys again but also advocates for the brand. Here are some key ways to build customer loyalty and maximize long term value.

Email & SMS marketing

Email and SMS are powerful channels to keep customers engaged with targeted messages, exclusive offers, and timely reminders. A well-structured SMS and email strategy can nurture customer relationships over time, with updates on products, sales, or personalized recommendations based on past purchases. When combined with automation, these channels can reach the right customer at the right time and drive repeat purchases and deeper customer connections. Learn how email and SMS marketing can help with retention.

Conversion rate optimization (CRO)

CRO also helps with retention as it improves customer acquisition. A smooth, user-friendly experience keeps customers coming back by reducing friction at every touchpoint—from product discovery to checkout. By analyzing customer behavior and testing different design elements, CRO helps optimize the shopping experience by creating a journey that keeps them engaged and happy over time. Explore CRO services that improve user experience and conversion rates.

AI marketing automation

AI has become a force to be reckoned with for personalized customer engagement. Through data-driven insights, AI-powered marketing automation can predict customer behavior and personalize at scale, so every touchpoint is relevant and timely. 

For example, AI can automate product recommendations based on browsing history, adjust messaging based on engagement, or trigger re-engagement emails after periods of inactivity. This level of personalization not only drives sales but also builds loyalty by making customers feel heard and valued. Discover the impact of AI marketing automation on customer loyalty.

So, these retention strategies build on the brand’s relationship with the customer and get them to come back and become repeat customers. By getting both acquisition and retention right, eCommerce brands can stay in the market for good and grow revenue long-term.

Learn more about retention strategies from our guides

• Strategies for Maximizing Engagement and Loyalty
• 20+ Great Customer Loyalty Program Examples by Industry
• Your Guide to Setting Up Loyalty Programs

Comprehensive performance marketing for eCommerce success

To thrive in today’s competitive eCommerce market, you must adopt a comprehensive approach to performance marketing. This involves strategically using data-driven insights and multichannel strategies to drive engagement, conversions, and customer loyalty. By leveraging tools like product feed management and marketplace support, you can expand your reach, streamline operations, and ensure a consistent presence across various platforms. 

Marketplace & Amazon management

Marketplaces like Amazon are a great way to reach new customers, but they can be overwhelming if not managed properly. To get the most out of your presence on marketplaces, you need to optimize your product listings, carefully manage your ad spend, and closely monitor your performance. If you want to succeed on marketplaces, scandiweb’s marketplace management services can help you increase your visibility, acquire new customers, and retain old ones. Learn more about eCommerce marketplaces.

Product feed management & ad creative services

High-quality, accurate product feeds are essential for successful advertising across platforms. Product feed management ensures that your inventory is consistently and correctly displayed, enhancing your brand’s presence on channels like Google Shopping and social media ads. 

Compelling ad creatives, designed specifically for each platform and audience, are also crucial to grabbing the attention of potential customers. The combination of well-managed feeds and engaging visuals helps ensure that your ads resonate with your target customers, leading to higher click-through and conversion rates. Find out more about product feed management.

Social media management (SMM) & social commerce

Social commerce is on the rise, and platforms like Facebook, Instagram and TikTok are no longer just places to showcase your brand—they’re sales channels. An effective social media management strategy can help you create a cohesive and engaging brand presence across social channels, increasing your brand awareness and encouraging customer interaction. User-generated content (UGC) and influencer marketing are great ways to build trust and drive interest, turning social followers into customers. Explore scandiweb’s social media management services.

By implementing a comprehensive performance marketing strategy, you can connect with customers at multiple touchpoints, adapting to their preferences and habits. This holistic approach not only boosts immediate sales but also builds a foundation for sustainable growth by continuously engaging and re-engaging audiences.

Hack your marketing strategy with these awesome reads

• Digital Marketing and Traffic Acquisition Strategy in Apparel & Fashion
• Case Studies: SEO Support for Beauty Brands
• Email Marketing Best Practices for Revenue Growth

Conclusion

Acquisition and retention aren’t separate goals—they work together to fuel long-term growth for eCommerce brands. By strategically combining SEO, paid advertising, CRO, email marketing, and AI-driven automation, businesses can create a powerful approach that brings in new customers and strengthens loyalty among existing ones. A well-rounded acquisition and retention plan can maximize both short-term and long-term revenue, setting the stage for lasting success in the competitive world of eCommerce.

Drive sustainable growth with a smart traffic and acquisition strategy. scandiweb can help you attract the right audience and convert them into loyal customers—fill out the contact form below to start building your path to success.

Quickly jump to the other pillars of eCommerce here

The post Acquisition & Retention Strategies: How to Attract and Keep Customers for Life appeared first on scandiweb.

If your eCommerce platform is holding back growth or struggling with customer demands, it may be time for an upgrade. Migration to Magento 2 can bring many benefits to your eCommerce business, like better performance, security, and scalability.

However, switching platforms is a big, strategic decision that needs careful handling and executive oversight. You want to be sure this decision aligns with your business goals and is carried out properly, right?

Whether you need to migrate Magento 1, or if you are moving from Shopify, BigCommerce, or another platform, this guide is here to help you lead your team confidently through this essential upgrade.

Key takeaways

• Migrating to Magento 2 is a solid choice to make your eCommerce site perform better under high traffic, besides bringing other benefits like improved speed, security, and enhanced customer experience.
• For a successful migration, executives should focus on setting clear goals and collaborating closely with experienced migration experts who specialize in Magento, SEO, data migration and analytics.
• Continuous post-migration optimization, including testing, security updates, and personalization, is equally important as careful migration to make the most out of Magento 2.

Is it time to migrate?

If you’re planning a migration, it’s likely you’ve noticed your current platform isn’t keeping up. Older platforms expose you to security risks and missed opportunities in today’s mobile-first world; and even some newer platforms can limit your ability to customize your online store or scale your eCommerce business.

Migration to Magento 2 is essential if your current platform is experiencing any or several of these challenges:

• Security vulnerabilities due to infrequent updates
• Rigid architecture that limits integration with new tech
• Difficulty adding features or fixing bugs
• Slow load times and poor high-traffic handling
• Limited scalability, hindering growth and custom business needs
• Inefficiency in managing B2B/B2C models, multiple brands, or global operations
• High maintenance costs from unsupported or outdated systems.

Magento 2 provides an efficient, reliable solution, saving time and money on maintenance and troubleshooting in the long run. But before you can reap those cost-saving benefits, it’s important to factor in the migration cost from Magento 1 to Magento 2 or from any other platform. While there is no definitive answer on how much will the migration cost you, with careful planning, the transition can be smooth and financially manageable.

What is Magento 2?

Magento 2 is a powerful, flexible eCommerce platform, especially suited for businesses needing customization and scalability. Now part of Adobe, it integrates with Adobe’s marketing and analytics tools, enhancing its capabilities for complex eCommerce needs.

Magento 2 is ideal for:

• Medium to large businesses requiring advanced features and high transaction support
• Global operations with multiple languages, currencies, and site management
• B2B and B2C stores needing flexible payment options and customer segmentation
• Companies seeking scalable, customizable eCommerce solutions.

Magento 2 may not fit smaller businesses or those needing a quick, budget-friendly setup. In that case, considering other eCommerce platforms may be better.

Benefits of migrating to Magento 2

Affordability & flexibility

Magento 2 offers a powerful platform for various budgets. Opt for the free Open Source version for flexibility without upfront costs, or choose Adobe Commerce for advanced features and support. It’s an enterprise-level solution without a massive price tag.

Enhanced performance & scalability

Built for speed, Magento 2 handles high-traffic peaks with ease, offering load times 3-4x faster than Magento 1. This improves customer experience, boosts conversion rates, and positively impacts SEO.

Versatility for B2B, B2C, and global expansion

Magento 2 seamlessly supports B2B and B2C transactions, even for large product catalogs. It simplifies managing multiple brands and regions, making it easy to scale internationally with built-in support for languages, currencies, and taxes.

Mobile optimization

Magento 2 is mobile-first, ensuring a seamless shopping experience on any device. As mobile shopping grows, this feature helps increase engagement and conversion rates.

Future-readiness with PWA and headless commerce

Magento 2 supports Progressive Web Apps (PWAs), offering app-like experiences in the browser. It also supports headless architecture, allowing for flexibility across multiple channels and a highly customizable, agile experience.

Comprehensive ecosystem & integration

Magento 2 is backed by Adobe, so it integrates seamlessly with Adobe’s suite of marketing, analytics, and content tools. Plus, with over 8,000 extensions and a strong partner ecosystem, you can easily customize your store to meet specific needs.

Streamlined admin experience

Magento 2’s admin interface is user-friendly, making it simple to add products, manage content, and update store data. Your team can focus more on growth strategies rather than day-to-day maintenance.

Security

Magento 2 prioritizes security, providing regular security patches to safeguard customer data. Its modern tech stack ensures your store remains compliant with the latest standards, keeping your eCommerce platform secure and up-to-date.

Case studies: How businesses have benefited from Magento 2 migration

JewelStreet enhanced global reach and customer experience via Magento 2 migration

JewelStreet, a luxury jewelry marketplace with 500+ boutiques across 17 country-specific websites, aimed to expand its global reach and elevate the customer experience by migrating to Magento 2. scandiweb led the migration, addressing JewelStreet’s need for improved site performance, scalability, and seamless functionality across multiple languages and currencies.

Key improvements post-migration included:

• Enhanced performance with 30-40% faster load times due to code and database optimization
• Global reach with support for 6 currencies and tailored country-specific sites
• Increased engagement, with an editorial blog driving over 10% of conversions
• Improved user experience through custom boutique listings, exit-intent pop-ups, and “Deliver By Date” filtering, ensuring timely deliveries for special occasions.

Norwood Magento 2 migration and ScandiPWA boosts performance and user experience

Norwood, a global leader in portable sawmill innovation with over 30 years in the industry, sought to modernize its website by migrating to Magento 2 with ScandiPWA. Their goals included a full rebranding, improved user experience, and seamless SEO transition to better showcase their brand and cater to a diverse, global customer base.

Key results post-migration included:

• Launch of a fully rebranded, high-performance website within 2.5 months
• Custom product logic, allowing only verified Norwood product owners to browse and purchase replacement parts and accessories
• +55.8% increase in total clicks and +8.5% rise in average CTR, driven by enhanced SEO and improved UX.

Dobell maintained revenue flow during the pandemic with Magento 2 migration and ScandiPWA

Dobell, a UK-based menswear retailer known for high-quality, affordable formal and casual wear, aimed to sustain its revenue during the pandemic by upgrading to a new Magento 2 website with ScandiPWA. scandiweb managed the migration, focusing on UX improvements, SEO retention, and seamless international functionality.

Key improvements post-migration included:

• Optimized UX with a data-driven redesign, resulting in sub-second page loads and an extended ScandiPWA storefront with a blog and one-step checkout
• Secure and versatile international payments through Adyen integration, supporting multiple countries
• SEO strategy retained Dobell’s search rankings post-migration
• Enhanced global reach with eight optimized stores, including the UK, Germany, and the USA
• 11.8% increase in total clicks and a 14.3% rise in average CTR.

Common migration challenges

Migrating to Magento 2 can boost your eCommerce site, but the process comes with a few hurdles to watch out for:

• Moving critical data—like customer details, order histories, and product info—carries a risk of data loss or errors without careful handling
• Existing themes and custom code often aren’t compatible with Magento 2, which may require costly redesigns or redevelopment if not planned for
• Switching platforms can hurt SEO rankings if 301 redirects, URL structures, and other best practices aren’t followed, potentially affecting traffic and revenue
• Some extensions from your current setup may not work on Magento 2, requiring replacements or custom solutions, which could mean extra costs
• Third-party integrations, like payment processors and shipping systems, need reconfiguring Without thorough testing, you risk disruptions in your operations and user experience.

By addressing migration and post-migration challenges early, you can ensure a smoother transition to Magento 2.

Resources & support for a successful Magento migration

Smooth migration to Magento 2 largely depends on having the right team and support in place. Here’s what you’ll need to ensure a seamless transition.

Team requirements

You’ll need a few key players for a successful migration either in your internal or external team:

• A project manager oversees the timeline, budget, and coordination among departments and with any external partners
• An experienced Magento developer is essential to handle the technical side, like adapting custom code and ensuring everything is compatible with Magento 2
• To maintain search rankings, you’ll need an SEO specialist; someone who knows how to preserve URL structures, manage redirects, and keep SEO best practices in place
• Data is a big part of the migration process; a dedicated data analyst can validate and check data quality, making sure customer, order, and product information stays intact.

Partnering with the right migration specialist

Choosing a migration partner with the right experience and expertise can make the process smoother and more efficient. Look for a specialized Magento development company or an eCommerce agency with:

• Proven experience in Magento migrations, ideally with case studies or testimonials to back it up
• Magento certifications to be up-to-date on the latest Magento practices and technologies
• Technical expertise in both Magento 1 and Magento 2, plus the latest eCommerce trends
• Clear communication to keep you updated, answer questions, and address concerns promptly
• Agile methodologies for iterative development
• Comprehensive support that includes post-launch help and ongoing optimization.

With the right team and expert support, your migration to Magento 2 will be much smoother, positioning your business for future growth and an improved customer experience.

Step-by-step Magento migration strategy for executives

Understanding the Magento 2 migration strategy is key for executives and managers, ensuring technical changes support business goals like improved customer experience, increased revenue, and security.

Step 1: Set goals and key outcomes

Define what you want from the migration:

• Improved site performance and faster load times
• Stronger security and up-to-date compliance
• Better customer experience (seamless navigation, mobile optimization)
• Expanded features and scalability.

Set clear KPIs—like target load times, conversion rates, and SEO benchmarks—to track migration’s success.

Step 2: Monitor critical milestones

Stay focused on major milestones, ensuring each phase aligns with your business goals. Key checkpoints include:

Pre-migration planning

The team will assess your site’s structure, data quality, active extensions, and SEO performance.

Make sure these assessments are complete and align with your long-term goals, as they set the foundation for the entire migration.

Environment set-up

Your team will configure the server and create the new Magento 2 environment. It is crucial to follow the installation steps to ensure a smooth setup process.

Confirm that these setups meet Magento 2’s technical requirements to support site stability, performance, and security from day one.

Data migration phase

During this phase, the team will use Magento’s Data Migration Tool or a third-party migration service (e.g. LitExtension) to transfer customer, product, and order data.

Check that they validate data accuracy before and after migration—especially for customer records and orders, as these are critical for operations and customer satisfaction.

Theme & extension migration

The team will adapt or rebuild your theme and extensions to fit Magento 2. Confirm that essential extensions are compatible or have alternatives, and that the theme reflects your brand and enhances the user experience.

Custom code adaptation

For any custom features, the team will review and adjust code to ensure compatibility. Make sure they’re focused on preserving core functionalities and minimizing any impact on site performance.

Testing phase

Rigorous testing ensures a smooth user experience. The team will test checkout flows, load times, and cross-device compatibility.

Ensure that all critical paths, such as product navigation and checkout, meet usability standards before going live.

Go-live readiness

Before launching, the team will confirm SEO settings, redirect mapping, and final security checks.

Verify that these last preparations are complete to maintain search rankings and data integrity during the transition. Having a go-live checklist might be super useful to ensure nothing critical is overlooked.

Step 3: Coordinate with vendors and teams

For a seamless migration, clear communication between your internal team, project manager, and any external migration vendors is essential. Align on:

• Timelines and expectations for each phase
• Reporting protocols for any issues or risks that arise
• Scheduled updates on progress, timelines, and key outcomes.

Step 4: Post-migration optimization and performance strategy

After the migration, post-launch monitoring and optimization are crucial to get the full value from Magento 2. Here’s what you should keep in mind to ensure migration pays off and supports your growth.

Performance optimization

Faster load times enhance user experience and conversions. Key improvements include image compression, lazy loading, and caching with tools like Varnish and Redis. Magento’s Profiler tool helps the team identify performance bottlenecks—important for maintaining a smooth experience as your traffic grows.

Security maintenance

Post-migration security is essential. Regular audits, timely updates, and monitoring (e.g., Magento’s Security Scan) keep your site and customer data secure. This not only reduces risk but also builds customer trust.

Ongoing marketing & personalization capabilities

Magento 2 offers tools for targeted marketing, including customer segmentation, personalized content, and automated email campaigns. These features help increase engagement, retention, and loyalty by delivering tailored shopping experiences.

Continuous testing and improvements

Regular A/B testing and Conversion Rate Optimization (CRO) allow you to refine key areas like checkout and navigation for better user experience. Continuous SEO updates keep your site visible and competitive in search results, especially in a fast-changing market.

Final checklist: Ensuring a smooth migration to Magento 2

Migrating to Magento 2 from a legacy platform requires careful planning and oversight. A migration checklist is essential to ensure all necessary tasks are completed, minimizing issues and downtime before launching the updated site. To summarize, here’s a quick checklist to ensure the project stays on track:

• Set clear goals (e.g., better performance, stronger security) and define KPIs like load times and conversion rates
• Confirm that a full site audit is completed (architecture, data quality, extensions, and SEO performance)
• Make sure your team has backed up all critical data (customer information, product listings, and site content) to prevent data loss
• Confirm that your new Magento 2 environment meets technical requirements and is securely configured to support a stable transition
• Check compatibility of essential extensions and decide on any theme updates or custom feature adjustments
• Align roles and timelines with your team and external partners for smooth collaboration
• Approve an SEO strategy to maintain visibility (301 redirects, URL mapping, and metadata transfer)
• Confirm that rigorous testing will be conducted to validate checkout flow, site speed, mobile compatibility, and overall user experience
• Before launch, confirm redirects, security updates, and SEO configurations
• Monitor KPIs post-launch, hold regular team check-ins to address any issues and optimize.

Conclusion: Future-proof your eCommerce with Magento 2

Moving to Magento 2 is more than just a tech upgrade—it’s a smart move to boost your store’s speed, security, and flexibility for long-term growth. By planning your migration carefully, you’re setting up a solid foundation to meet today’s customer needs and adapt to future trends.

With Magento 2’s powerful features, you can create a smooth, engaging shopping experience that keeps customers coming back. For decision-makers, it means a platform ready to handle more traffic, more customers, and higher digital demands.

Whether your team or a specialized agency manages the migration, this process opens the door to a more responsive, growth-ready platform aligned with your business goals and customer expectations. Taking this step now ensures your eCommerce is set up for ongoing success in a fast-changing market.

Frequently Asked Questions

How long does a Magento 2 migration typically take?

Migration generally takes between 2–5 months, depending on complexity, with most projects completed within 6 months.

How much does migration usually cost?

Costs vary based on requirements, but scandiweb’s global approach and automation allow us to keep rates competitive, typically 30-50% below top estimates while covering all necessary migration aspects.

How to migrate to Magento?

Start with a pre-migration assessment, back up data, set up a Magento 2 environment, migrate data with the Data Migration Tool, adapt themes and extensions, then test thoroughly before going live.

What data can be migrated to Magento 2?

Magento 2 can handle customer data, order history, product information, and other essential data, ensuring seamless continuity for your business.

How do I upgrade to Magento 2?

Upgrading involves setting up a Magento 2 environment, using the Data Migration Tool to transfer data, and adapting themes, extensions, and customizations for compatibility.

How to migrate Magento 2 to another server?

To migrate to a new server, back up your current Magento 2 site, configure the new server environment, transfer files and data, and test for functionality before finalizing the setup.

What are the benefits of upgrading to Magento 2?

Magento 2 offers faster performance, mobile optimization, improved scalability, enhanced security, and enhanced admin tools—making it ideal for growing businesses.

Why use Magento 2?

Magento 2 provides a powerful, flexible, and scalable platform designed for both B2B and B2C, with extensive customization options and strong support for high-traffic, high-volume operations.

Will my site’s SEO be affected by migrating to Magento 2?

If managed carefully, SEO impact can be minimized. Key steps include setting up 301 redirects, preserving URL structures, and transferring metadata to protect rankings and organic traffic.

Ready to migrate to Magento 2 but unsure about the next steps? With years of experience managing complex migrations, scandiweb can make your transition seamless. From planning to SEO supervision and ongoing support, we’ve got you covered every step of the way. Reach out to us, share your migration goals, and we’ll provide a free estimate and tailored roadmap to get you started!

About scandiweb

scandiweb is an eCommerce agency specializing in Adobe Commerce (Magento) solutions. With over 20 years of experience, our certified Magento experts offer comprehensive services including migration, development, 24/7 support, health checks, hosting, SEO, PPC, CRO/UX, design, data analytics, email marketing, and strategic consulting. scandiweb has partnered with global brands such as Puma, The New York Times, and L’Oréal, delivering tailored eCommerce solutions that drive growth and enhance customer experiences online.

The post Magento 2 Migration Guide for eCommerce Managers and Executives appeared first on scandiweb.

One platform has consistently proven its worth in eCommerce: Magento (Adobe Commerce). But as powerful as Magento is, its true potential can only be unlocked with the right Magento agency becoming your development partner. So, how do you find the top Magento development companies to breathe life into your eCommerce vision?

Overview

• The top Magento development companies of 2024 offer comprehensive services, from custom development to integration and maintenance, including discovery and planning services.
• Factors such as experience, expertise, team size, and qualifications should be considered when choosing a company.
• Optimizing performance and security, proper documentation, and SEO optimization can overcome common challenges in Magento development and create better eCommerce experiences.

Top 10 Magento development companies in 2024

To help you navigate the sea of Magento service providers, including Magento eCommerce development companies, we’ve rounded up the top 10 best Magento development companies of 2024. These companies have consistently demonstrated excellence in their field, offering high-quality development services and innovative solutions to their clients.

From custom Magento development to Magento integration and maintenance, these companies have the expertise.

Choosing a Magento 2 development company from this list ensures you’re working with industry leaders proficient in the latest Magento 2 technologies. They’re equipped to handle everything from setting up your online store to providing post-launch support, ensuring your eCommerce platform is robust and future-proof.

1. scandiweb

scandiweb, a leading Magento development company with the largest Magento (Adobe Commerce) certified developer team in the world, has a global presence and offers end-to-end eCommerce solutions, focusing on customer satisfaction.

With a comprehensive array of services, including mobile app development, scandiweb ensures that businesses have everything they need for a successful eCommerce journey: bug-free, responsive, and high-functioning eCommerce websites, 24/7 customer support & service, and seamless integration with other tools and platforms.

At scandiweb, you’re working with the best Magento developers, known for their practical know-how and dedication to getting things done right. They ensure your online store runs smoothly, giving you the peace of mind to focus on growing your business.

scandiweb is an Adobe Commerce Silver partner and Pimcore Platinum partner.

2. Ziffity

Ziffity is a renowned Magento development agency that delivers innovative solutions to clients. They specialize in services related to Adobe Commerce, BigCommerce, and Salesforce Commerce Cloud, ensuring their clients have access to a variety of platforms.

With a team of certified Magento developers, Ziffity ensures high-quality eCommerce solutions, helping businesses scale and succeed.

3. Rave Digital

Rave Digital, a Florida-based Magento development company, has a reputation for delivering top-notch eCommerce solutions. Recognized as a Silver Adobe Technology partner, Rave Digital demonstrates proficiency in their field.

With a range of services from strategy and maintenance to support and extensions, Magento agency Rave Digital ensures businesses have the tools they need to excel in the eCommerce landscape.

4. The Commerce Shop

The Commerce Shop, an Atlanta-based Magento development company, provides custom eCommerce solutions tailored to meet clients’ individual requirements. Specializing in Magento and BigCommerce, The Commerce Shop delivers a range of services, ensuring businesses have the tools they need to succeed in the eCommerce world.

With a team of experienced developers, they provide custom software development, ensuring clients’ unique needs are met, including custom eCommerce solutions and eCommerce development services.

5. GoMage

GoMage offers Magento development services with a focus on performance optimization and user experience, helping businesses achieve their eCommerce goals.

They provide a comprehensive suite of Magento services, including website creation, optimization, support, custom development, integrations, and SEO services. With a focus on delivering high-performance solutions tailored to customer needs, Magento agency GoMage ensures businesses have the tools they need to succeed.

6. Aureate Labs

Aureate Labs specializes in creating customized solutions for clients. It is a Magento development company with a team of Adobe Certified experts.

They offer a wide range of services, including Magento development services, frontend & backend development services, managed IT services, and custom design and development services.

Additionally, they are a Core Partner of Vue Storefront in the Asia Pacific region, demonstrating their commitment to innovation and quality.

7. BORN Group

BORN Group is a global digital agency that provides a comprehensive range of creative and technology services. It specializes in the design, content creation, eCommerce, and digital marketing.

With Magento development as one of their key areas of expertise, BORN Group delivers robust, scalable, and attractive eCommerce solutions tailored to meet the unique needs of each client.

8. Gorilla Group

Gorilla Group, a part of the Wunderman Thompson Commerce Group, is an award-winning eCommerce solutions provider. Their services range from digital strategy and user experience design to Magento development.

They are known for creating unique, seamless user experiences that enhance brand engagement and drive conversions, making them a reliable partner for Magento-based eCommerce businesses.

9. Valtech

Valtech is a global digital agency focused on business transformation. It offers a broad range of services including strategy consulting, service design, technology engineering, and more.

Valtech’s Magento developers are experienced in delivering end-to-end eCommerce solutions that combine appealing design, seamless functionality, and efficient customer journeys. Valtech’s expertise in Magento development helps businesses create and maintain successful digital platforms.

10. Magebit

Magebit is a Magento development agency that creates and supports Magento-based eCommerce platforms.

Since its establishment in 2014, Magebit has been delivering tailored solutions that cover everything from site design to system integration, ensuring robust performance and scalability for online businesses of all sizes​

Factors to consider when choosing a Magento development company

When selecting a Magento development company, there are several important factors to consider. Experience, expertise, team size, and industry specialization can all play a crucial role in the success of your eCommerce project.

It’s also essential to consider the company’s certifications and qualifications, such as the Magento Certified Developer, Magento Solution Specialist, and Magento Business Intelligence certifications, which can demonstrate their proficiency in creating a successful Magento website.

Choosing the best Magento development company means finding a team that’s not just certified but also meshes well with your vision and goals. Look for a group that’s praised by clients for their hands-on approach and positive results, as this often indicates a track record of successful projects and happy customers.

Also read:
8 Reasons to Change Your eCommerce Agency
7 Reasons to Migrate to Adobe Magento 2 with scandiweb

Magento development services offered by top companies

Magento development companies offer a range of services to maximize website relevance and attract customers. These services include Magento web development, marketing, and the addition of new features to online stores, all while focusing on web development best practices.

High-level Magento 2 extensions and development services are offered by Mageplaza, while Byte Technology specializes in pay-per-click advertising.

When you’re on the hunt for a Magento 2 development company, it’s wise to choose one that’s recognized for its expertise in Magento 2, with the ability to enhance your online store with the latest extensions and updates. A company that not only develops your site but also provides ongoing support to keep your business ahead in the competitive digital market.

Pricing models for Magento development services

Magento development services can be priced in various ways, including hourly rates, fixed-price projects, and retainer agreements. The typical hourly rate for Magento developers can range from $25 to $150, depending on the complexity of the services required.

However, the final cost can be influenced by several factors, including the degree of customization required, the number and complexity of services requested, and the selected development company.

Engaging a top Magento development company might come with a higher price tag, but their depth of experience and strong portfolio often justify the investment, ensuring you get the quality and robust online presence your business demands. These companies bring a wealth of knowledge, from setting up the basics to implementing complex customizations tailored to your needs.

Benefits of hiring a Magento development company

Hiring a Magento development company can bring about a range of benefits. It can provide access to expert knowledge, streamline project management, and ensure ongoing support when you hire Magento developers.

Furthermore, expert Magento developers, especially those who are Magento-certified, can assist in maximizing the potential of an online store by bringing specialist knowledge, optimizing project management, and providing ongoing support.

Tips for successfully collaborating with a Magento development company

Working with a Magento development company requires clear communication and a setting of expectations. This includes establishing deadlines, providing frequent updates, and holding regular meetings to review progress.

When collaborating with a Magento development company, it is also essential to evaluate their certifications and qualifications, their responsiveness, and their ability to comprehend your requirements and offer transparent and succinct feedback.

To ensure your project’s success, it’s crucial to partner with the best Magento developers, who not only bring certified expertise to the table but also a proactive approach to collaboration. A Magento 2 development company that stands out will have a proven process for seamless communication and project management, ensuring they deliver results that align with your vision.

Case studies of successful Magento development projects

Case studies of successful Magento development projects provide valuable insights into the challenges faced and solutions implemented by top Magento development companies. These real-world examples offer tangible evidence of the kind of work these companies perform, the clients they serve, and the results they’ve achieved.

By studying these case studies, you can gain a better understanding of the capabilities of great service by a Magento development company.

Airthings Enjoys 56% Engagement Rate and Aces CWV After Hyvä Migration

Case Study: Seamless Synchronization and Custom Solutions with Akeneo PIM

Case Study: Multiple Payment Systems and Order Tracking

Case Study: eCom Marketplace on Magento 2 with ScandiPWA and Unirgy

Case Study: BUFF Replatforms to Adobe Commerce

Magento B2B Case Study: Building a B2B eCommerce Ecosystem for an IT Supplier

Common challenges in Magento development and how to overcome them

Magento development projects can encounter various challenges, including performance optimization, security, and customization. To overcome these challenges, developers need to prioritize performance optimization, security, and customization.

They should also ensure that the website is properly optimized for search engine rankings and that the code is well documented.

Also read:
Top 5 Post-Migration Challenges for Magento 2 (Adobe Commerce)

Emerging trends in Magento development

Trends in Magento development are continually evolving. Currently, progressive web applications, headless commerce, chatbots, artificial intelligence, voice search, and multi-vendor marketplaces are some of the trends observed in Magento development. These trends reflect the rapid pace of technological innovation and the ways in which expert Magento developers are leveraging these technologies to deliver more efficient, user-friendly eCommerce experiences.

Developers are using these technologies to create more engaging and interactive experiences for customers.

Wrapping up

Choosing the right Magento development company is a critical decision that can significantly impact the success of your eCommerce project. The top companies in the field offer a range of services, from custom development to ongoing support, and their expertise can help you navigate the complexities of the Magento platform. By considering factors such as experience, expertise, pricing, and communication, you can select a partner that aligns with your business goals and helps you achieve eCommerce success.

Frequently Asked Questions

Which is the top Magento web development company?

scandiweb is one of the leading Magento solution agencies globally, specializing in web development, support, testing, maintenance, and optimization services.

Along with scandiweb, Ziffity Solutions LLC, Rave Digital, The Commerce Shop, GoMage, and Aureate Labs are also top Magento web development companies.

What factors should I consider when choosing a Magento development company?

When selecting a Magento development company, consider their experience with Magento projects, client reviews, portfolio, technical expertise, and ability to provide ongoing support and maintenance. Ensure they understand your business requirements and can offer customized solutions.

What services do these top Magento development companies offer?

The top Magento development companies offer services such as eCommerce development, migration, automation, and custom web development.

What are the key benefits of using Magento for my eCommerce business in 2024?

Magento offers scalable and flexible eCommerce solutions, allowing sophisticated analytics, automation tools, and integration with third-party extensions. It also provides specific functionalities for industries like food & beverage, fashion, health & beauty, and more to enhance the user experience and operational efficiency.

How can a Magento agency help improve my website’s performance?

A Magento agency can optimize your website’s performance by implementing best practices for speed optimization, server configuration, and code efficiency. They can also provide regular updates and security patches and monitor the site to ensure it runs smoothly and efficiently, enhancing user experience and conversion rates.

What trends in Magento development should I be aware of for my online store?

Key Magento development trends to watch include the adoption of headless commerce for flexible architectures, the integration of Progressive Web Apps (PWA) for improved user experiences, and the use of AI and machine learning for personalized shopping experiences.

What is the average cost to build a custom Magento website in 2024?

Compared to a traditional drag-and-drop website builder, the cost of building a custom Magento website varies widely. For Magento Open Source, you could spend between $5,000 and $30,000, while an Enterprise Edition project might run from $50,000 to $250,000, depending on the complexity and customizations required.

How much does ongoing Magento support and maintenance cost?

Ongoing support and maintenance for a Magento site from a top Magento development company typically range from $50 to $100 per hour, but costs can fluctuate based on the extent of services and the duration of maintenance needed.

How much does a Magento developer cost per hour?

The hourly rate for Magento’s backend developers ranges from $35 to $100, and full-stack developer rates can be anywhere between $40 and $150.

How much does it cost to hire a Magento developer?

Depending on their skills and experience, hiring a Magento developer can cost between $50 and $250 per hour.

The cost of hiring the best Magento developers reflects their high level of expertise and experience, which can be a worthwhile investment for your eCommerce needs. Typically, you might find that these top-tier professionals charge towards the upper end of the hourly rates due to their comprehensive skill set in both backend and full-stack development.

You can look into platforms like Upwork, Clutch, and Magento partners for your recruitment needs.

How long does it typically take for a Magento development company to complete a project?

The timeline for a Magento development project can vary depending on its complexity and scope. On average, a standard Magento website can take 3 to 6 months to design, develop, test, and launch. More complex projects with custom features and integrations may take longer. It’s important to discuss timelines and milestones with your chosen Magento agency to set clear expectations.

What are some of the top Magento development companies in 2024?

Leading the charge in 2024 Magento development are scandiweb, Ziffity, Rave Digital, The Commerce Shop, GoMage, and Aureate Labs.

Looking to harness the power of Magento for your eCommerce needs?

scandiweb boasts the world’s largest team of Magento-certified developers, poised to provide solutions tailored to your business. From custom functionalities to overall site optimization, our experts are ready to help you succeed.

Get in touch today, and let’s achieve your digital success together.

Related posts:

• UK Retailer Experience with Adobe Commerce (Magento)
• 10 Best Practices When Upgrading Magento 2 (Adobe Commerce)

The post Top Magento Development Companies appeared first on scandiweb.

In a market teeming with options, customer engagement and loyalty are a must if you want to keep your customers. Effective strategies not only capture customer attention but also foster long-term relationships. Here’s how you can leverage these tactics for better customer connection and loyalty.

1. Reward program: Promotion during pre-launch and beyond

Early engagement

Promoting your reward program during the pre-launch phase creates excitement and buzz. This early promotion is an incentive for customers to engage from the outset.

Ongoing promotion

Continuously promoting the rewards program post-launch keeps the momentum going. Regular updates and added benefits based on customer feedback keep it relevant.

Amazon promotes Prime to potential members through free trial offers and early access to deals before the official launch of major sales events like Prime Day. This builds anticipation and gets people to sign up. Post-launch, Amazon adds value to the Prime membership with benefits like free shipping, exclusive content, and special discounts.

Transparency and visibility

Clearly communicating the advantages of your rewards program on primary product pages enhances visibility and underscores value, making it easier for customers to understand what they get by joining.

Plus, strategies like early-bird offers or special access to new products incentivize sign-ups. Consider marketing through multiple channels, including email campaigns, social media, and even direct mail, to ensure that your target audience is aware of and excited about your launch.

The Starbucks Rewards program offers a range of benefits designed to reward loyal customers with every purchase. Members earn “Stars” on each transaction, which they can redeem for free drinks, food, or exclusive Starbucks merchandise. With perks like birthday treats, free refills, and faster earning opportunities through Bonus Star challenges, the program adds an extra layer of value to each visit and keeps customers coming back for more.

Also read:
The Customer Experience Advantage
Calculating Customer Lifetime Value: Insights for eCommerce Success

2. Gifts with purchases or unique perks like extended warranty

Value addition through non-financial incentives

Beyond just savings, offering tangible gifts or extended warranties can differentiate your brand from competitors. These perks, perceived as high value, can tip the balance in favor of your brand when customers make purchasing decisions.

Prominent perk communication

Customers often miss available perks and benefits. Make these perks clear and visible so all potential and existing customers know the full value of what they’re getting with their purchase. This makes your brand more attractive.

Also, cultivating partnerships with other companies to provide exclusive co-branded perks can also enhance the appeal. For instance, collaborating with popular brands for limited-edition gifts can generate additional interest and excitement around purchases.

Yves Rocher’s promotional offers, like member-exclusive discounts and buy-one-get-one deals, add extra value to customer purchases. These perks encourage membership sign-ups and reward loyalty, providing customers with tangible benefits that go beyond simple discounts.

3. AI-powered personal promotions/interactive quizzes

Personalized marketing

Using AI to tailor promotions to individual customer preferences significantly enhances engagement. Personalized interactions cater directly to your customer needs and are more likely to resonate and elicit a positive response.

Engagement through interactivity

Adding interactive elements like quizzes into the customer journey can transform the shopping experience. These features engage customers actively and provide valuable insights into their preferences.

Using the data collected from these interactions, you can continuously improve the personalization of content, which improves the experience for your customers and drives higher conversion rates for you. This iterative approach keeps your brand relevant and highly responsive to consumer trends and preferences.

Imagine snapping a quick selfie and getting instant, expert skincare advice tailored just for you. With Kiehl’s AI-powered skin reader, you’ll see an in-depth analysis of your unique skin concerns—like fine lines, pores, or uneven tone. In just two minutes, you’ll have personalized product recommendations and a routine designed to bring out your healthiest skin.

4. Engaging with users on social media

Community engagement 

Active participation in social media groups and communities related to your brand’s field can bolster presence and engagement. Post regularly, engage with content, and interact with the community to strengthen your brand’s community ties.

Direct customer interaction

Responding to comments, addressing concerns, and initiating discussions on social media can make your customers feel valued and respected. This direct engagement is crucial for building trust and loyalty, as customers feel more connected to the brand.

Organize virtual events or live sessions to take it to the next level—give customers real-time access to your brand. These events can be informative, such as new product demonstrations, or interactive, like live Q&A sessions, which foster a deeper bond and community spirit.

Sephora’s Savings Event thread encourages community engagement by inviting customers to share their shopping plans and tips, fostering a sense of excitement and connection around the event. This interactive approach makes customers feel part of a larger community and enhances brand loyalty through direct social engagement.

Also read:
What is Social Commerce? Stats, Trends, and Tips Marketers Should Know
Growing Brand Awareness Through Social Media

Engaging with your audience on social media channels like Facebook, Instagram, Twitter, and TikTok builds trust and shows that your brand values their input. When customers feel heard and acknowledged, they’re more likely to stay engaged and loyal. Plus, direct conversations provide valuable insights into customer needs and preferences, which can guide better product decisions and marketing strategies.

For example, after SEO efforts and active community building, scandiweb achieved positive results for a multinational conglomerate known for its range of consumer electronics and home appliances.

Organic traffic KPIs Q2 2024 vs Q2 2023 for one region:

• +38.3% all clicks
• +53% branded queries
• +32% non-branded queries

Implementing these strategies

Developing a strategic plan

When implementing engagement and loyalty strategies, start with creating a comprehensive plan that details objectives, timelines, and responsibilities. 

This blueprint serves as a guide to align all teams involved—from marketing to customer service—and ensures that everyone understands their role in achieving the desired outcomes. It’s important that this plan remains flexible to accommodate insights and adjustments needed as the strategy rolls out.

Setting up analytics tools

To effectively measure the impact of these strategies, setting up robust analytics tools is crucial. These tools will track engagement metrics, participation rates in loyalty programs, and customer feedback across various channels. By establishing key performance indicators (KPIs) such as customer lifetime value, repeat purchase rate, and conversion rates from promotional activities, you can quantify the success of your initiatives and identify areas for improvement.

Reviewing and refining strategies

Engagement and loyalty programs should evolve based on customer interactions and feedback. Regularly schedule reviews of the program’s performance to understand what’s working and what isn’t. This iterative process allows for the fine-tuning of strategies, helping to better meet customer expectations and adapt to changing market dynamics. Using customer feedback effectively will help you significantly enhance your program offerings and communication strategies.

Maintaining effective communication

Lastly, communication is the linchpin in the successful implementation of any customer engagement and loyalty strategy. Maintain clear, consistent, and compelling messaging throughout all channels to keep customers informed and interested. This includes updates about new rewards, changes to the program, and exclusive offers. Effective communication enhances transparency and reinforces your brand’s commitment to the customers.

Wrapping up

Building strong customer engagement and loyalty takes thoughtful planning and consistent effort. From strategic reward programs to personalized interactions on social media, each approach strengthens the bond between your brand and its customers. By continuously refining these strategies based on feedback and performance metrics, you can create a lasting impact that keeps customers coming back. 

Remember, engagement isn’t just about short-term gains—it’s about building relationships that last. Implement these strategies with care, stay adaptable, and watch your customer loyalty grow.

Looking to deepen your connection with customers in a meaningful way? scandiweb can help. Whether it’s building a loyal community or crafting a standout PR strategy, we’re here to bring your brand closer to its audience. Reach out to explore how we can grow together—one loyal customer at a time.

The post Strategies for Maximizing Engagement and Loyalty for eCommerce Brands appeared first on scandiweb.

Did you know that nearly 90% of B2B buyers now start their purchase journey online? Online shopping has become essential for B2C and B2B businesses alike, creating an urgent need for powerful digital solutions. Therefore, choosing the right eCommerce platform is crucial for any eCommerce business aiming for sustainable growth—one that fits the current requirements and adapts as they expand.

Enterprise eCommerce solutions go beyond standard solutions, providing advanced tools to manage high traffic, complex operations, and seamless integrations with CRMs and other systems.

In this guide, we’ll break down the essentials to help you select the best enterprise eCommerce software for your business.

Key takeaways

• Selecting a solution that can scale with your business and support essential customizations is crucial for long-term growth.
• Ensuring the platform integrates seamlessly with CRM, ERP, and social media channels will help maintain consistent brand experiences and streamline data management.
• Considering the platform’s support options, ease of use, and overall costs can help you find a solution that aligns well with both your team’s capabilities and budget.

Why choosing the right platform matters

Choosing the right eCommerce platform is like setting a strong foundation for a skyscraper. It has to hold up under your current demands and be ready to grow and adapt along with your business. If the platform isn’t the right fit, here are some common issues you might face:

• If the platform can’t keep up as your business expands, migrating to another one later on can be a big, expensive hassle.
• Some platforms make it tough to customize or switch tools, leading to a vendor lock-in, which makes you overly dependent on their specific features and integrations.
• An outdated platform can hold you back from integrating with the latest tech, like new payment systems or marketing tools.
• Without the right level of customization and server power, your site might struggle with speed and reliability as traffic grows.
• If your site doesn’t integrate smoothly with key systems like CRM or inventory management, you can end up with data gaps and inefficient processes.

Choosing wisely from the start can prevent these roadblocks and ensure smoother scaling, better performance, and more effective operations. Let’s take a look at your options!

Main types of enterprise eCommerce solutions

Software as a Service (SaaS) eCommerce platforms

SaaS platforms, like Shopify Plus and BigCommerce Enterprise, are fully hosted, with the provider managing hosting, updates, and security. Ideal for businesses seeking a fast, scalable solution with minimal technical requirements, SaaS platforms typically offer out-of-the-box solutions for businesses wanting a quick launch. However, they may be less flexible for deep customization needs when compared to self-hosted options.

Platform as a Service (PaaS) eCommerce solutions

PaaS options, such as Salesforce Commerce Cloud and Oracle Commerce Cloud, offer custom development capabilities on the provider’s infrastructure, allowing businesses to develop tailored applications while managing only parts of the platform. PaaS solutions cater to companies needing moderate customization without full self-hosting responsibilities, providing a blend of scalability and control. Additionally, these PaaS solutions provide essential tools for custom development and integration, facilitating inventory management, improved customer service, and keyword research.

Self-hosted or on-premise platforms

Self-hosted platforms like Adobe Commerce (formerly Magento) and SAP Commerce Cloud offer complete control over the platform’s code, security, and architecture. This setup is optimal for large enterprises with complex needs and the resources to manage in-house IT. With high levels of customization available, self-hosted platforms bring flexibility but require significant operational resources.

Headless commerce platforms

Headless solutions, such as commercetools and BigCommerce (headless), decouple backend commerce functions from the frontend user experience, allowing businesses to build tailored customer experiences across channels like web, mobile, and IoT. By integrating with CMS and DXP systems, headless platforms provide flexibility, making them a top choice for brands prioritizing seamless, multichannel customer journeys. Additionally, integrating social media platforms with headless commerce enables brands to deliver consistent, personalized content across channels and quickly update promotions or product details in real-time.

Key considerations and essential features for eCommerce business

Understanding an eCommerce platform’s technical architecture gives insight into core functionality, but there are many other factors you need to consider for long-term growth. Let’s break down the essential ones.

Scalability for growth

A scalable software allows your store to handle growing traffic, expanding product catalogs, and complex operations. Look for platforms that support vertical scaling (adding resources within existing infrastructure) and horizontal scaling (adding more servers to distribute load).

You don’t want your website to crash during a Black Friday sale or a viral influencer campaign. Unexpected issues can also arise from growing catalog management or complex backend operations that strain the system’s performance. This can lead to slow load times and a poor user experience, which may drive customers away.

Cloud-hosted and flexible platforms (e.g. Adobe Commerce, BigCommerce Enterprise, and commercetools) are designed to handle scaling smoothly, while others may require extra resources to perform well during peak demand.

Advanced customization and flexibility

If you want to create a unique, bespoke design for your online store or if you need specific integrations, look for customization abilities. Headless architecture and APIs offer flexibility, letting you tailor your platform exactly how you want it across all channels. 

For example, a clothing brand can create a visually rich eCommerce website, a swipe-friendly mobile app, and interactive in-store displays that all work together to reinforce the brand’s identity across every touchpoint.

Just keep in mind that customization often requires technical expertise, so assess whether your team can handle it or if you might need outside support.

Integration with existing systems

Integrating your eCommerce platform with systems like CRM (customer relationship management) and ERP (enterprise resource planning) is crucial for efficiency. Without solid integration, data silos can form, making it hard to track customer interactions and manage inventory across channels. Besides, an adaptable commerce platform that supports integration with advanced marketing tools is equally important.

Platforms that support APIs and pre-built connectors can ease integration with various systems. However, complex setups might need custom development. Additionally, having an e-commerce platform that integrates with widely used systems like SAP and Microsoft Dynamics can also enhance the user experience and help retain customers via accurate product information and faster order processing.

Security and compliance

Security is non-negotiable to protect customer data and maintain trust. Most enterprise solutions come with basic security features like PCI-DSS compliance, SSL/TLS encryption, and secure payment processing. But if your business handles a lot of sensitive data or deals with complex transactions, look for advanced options like fraud detection, multifactor authentication, and customizable encryption settings.

Personalization to boost engagement

Personalization is key to meeting the needs of your customers and keep them coming for more. Platforms with built-in or integrable AI tools allow you to tailor content, product suggestions, and marketing messages based on customer behavior and preferences. This often leads to higher engagement and conversion rates, besides improving customer satisfaction.

For instance, with dynamic product recommendations, a returning customer might see items related to past purchases, increasing the chances they’ll make another purchase. 

Internationalization for global reach

If you are aiming to expand into new markets, internationalization features are a must. These allow your platform to adapt to different languages, currencies, tax rules, and regional preferences, making shopping easy for customers worldwide. 

Platforms that handle internationalization (e.g. HCL Commerce) offer options like geolocation-based settings and localized content. Just remember that global expansion will likely require resources for translations, currency updates, and regional tweaks. API-driven and headless platforms are particularly well-suited for this. 

SEO (Search Engine Optimization) for organic traffic

For eCommerce businesses, organic traffic is precious, and SEO plays a big role in capturing it. An SEO-friendly platform should allow for customizable URLs, meta tags, alt text for images, and fast page load speeds to enhance rankings.

Choose a platform that gives you control over things like clear URLs, sitemaps, and mobile responsiveness. Many sites come with built-in or integrable SEO tools, but remember that effective SEO also requires regular updates and content optimization. 

Mobile optimization

With the majority of users now shopping on mobile, a platform optimized for mobile is non-negotiable. Mobile optimization means your eCommerce site should load quickly, look good, and be easy to use on any device. 

Seek platforms that offer responsive themes and mobile-friendly layouts by default. However, mobile optimization isn’t just about design—it also involves mobile-optimized checkout and fast loading speeds, which may require some technical tweaks for best performance across devices.

Analytics and reporting tools

If you can’t measure it, you can’t improve it. Your eCommerce platform should provide analytics tools to track performance, understand customer behavior, and make smart, data-driven decisions. Look for insights into metrics like conversion rates, average order value, and customer lifetime value, as well as channel-specific performance.

Advanced analytics may require integration with additional business intelligence platforms, besides technical expertise. If you don’t have a data-savvy team, consider whether outsourcing this aspect will better support your goals.

Support and customer service

Solid support and customer service are must-haves. Fast, reliable support keeps technical issues in check, reducing downtime and boosting customer satisfaction. Quality customer service plays a big role in user loyalty, so it’s ideal to have quick, multichannel support options (like chat, email, and phone) for both customer-facing and admin needs.

Support quality and costs vary by platform. Some platforms offer premium support plans for a fee, so consider your needs and if the support offered will meet your growth plans.

Costs and pricing

Pricing is a big deal, obviously. Enterprise platforms come with substantial costs—everything from licensing fees and development expenses to integrations and maintenance. Plus, pricing structures can vary widely: some platforms have flat rates, while others charge based on factors like gross merchandise volume (GMV), monthly fees, or even the number of developer seats.

For example, Salesforce Commerce Cloud and commercetools charge based on GMV, meaning costs increase with revenue. Shopify Plus, however, uses a flat-rate model, but high transaction volumes can add extra fees. Make sure the platform’s pricing works with your budget and growth plans, factoring in both setup and potential ongoing costs.

Top enterprise eCommerce platforms comparison

Most enterprise eCommerce platforms offer essentials like scalability, security, and support for complex operations, making them well-suited for large-scale, high-traffic businesses. But they vary when it comes to customization, integrations, and pricing. The right choice ultimately depends on your business goals and priorities.

Adobe Commerce

• High customization and headless flexibility
• Rich CMS and multi-store support
• On-premise and cloud deployment options
• Ideal for large businesses needing extensive control
• License fee model; premium pricing

Salesforce Commerce Cloud

• Deep CRM integration with Salesforce ecosystem
• Omnichannel capabilities with AI-driven personalization
• Cloud deployment
• Suited for businesses already using Salesforce tools
• Subscription model; high-end pricing

Shopify Plus

• User-friendly interface with quick deployment
• Extensive app ecosystem
• Cloud-based with moderate customization
• Great for mid-sized to large brands focused on ease of use
• Subscription model; moderate pricing

BigCommerce Enterprise

• Built-in SEO and multi-storefront support
• Affordable and easy to use
• Cloud-based with moderate customization
• Ideal for growing brands with limited development resources
• Subscription model; budget-friendly pricing

SAP Commerce Cloud

• Advanced B2B support with SAP integration
• Omnichannel capabilities
• Available as on-premise or cloud
• Best for large enterprises needing deep SAP connectivity
• License fee model; higher pricing

HCL Commerce

• High customization with multi-site global support
• Suitable for complex, multichannel setups
• On-premise and cloud deployment
• Geared towards global enterprises
• License fee model; premium pricing

commercetools

• API-first and cloud-native with headless architecture for maximum customization
• Great for flexible, multichannel customer experiences
• Fully cloud-based
• Targeted at innovative brands needing customization
• Subscription model; higher-end pricing

Oracle Commerce Cloud

• Rich personalization and detailed analytics
• Supports complex data insights and configurations
• On-premise and cloud deployment
• Designed for large businesses needing advanced analytics
• License fee model; premium pricing

To get a clearer picture of how each platform fits your business needs and technical landscape, consider consulting with an eCommerce expert or exploring demos.

Case studies: How choosing the best platform supports business growth

PUMA’s transformation with Adobe Commerce and ScandiPWA

PUMA needed high-performance, feature-rich eCommerce stores customized for various regions, all integrated with their existing global tech infrastructure. They required a scalable solution that could deliver an excellent user experience and meet specific regulatory standards in each market.

scandiweb collaborated with PUMA to develop Adobe Commerce-based Progressive Web App (PWA) stores using ScandiPWA. This approach allowed for quick deployment, regional customizations, and a strong SEO foundation to boost organic growth. Key results included:

• 95 days from project sign-off to launch
• First orders received within 2 minutes post-launch
• SEO health scores of 700+ on ContentKing’s 1000-point scale for all stores
• 80+ Lighthouse performance scores, ensuring fast load times and user engagement
• 99.9% uptime, ensuring a consistent user experience globally.

The New York Times store revamp with Shopify Plus

The New York Times needed a refreshed online store that prioritized user experience, enabling customers to personalize products with ease while supporting efficient order management. With Black Friday approaching, they required a solution that would integrate custom product attributes, personalization options, and a custom order management panel for customer service.

scandiweb implemented a Shopify store upgrade for The New York Times, adding custom product attributes and a dedicated order management panel. The agile team of tech, analytics, UX, and SEO specialists coordinated with five client departments to ensure seamless integration and a modernized user experience. Key results included:

• Launched a new store with a focus on modern, streamlined user experience
• Enabled personalized products like reprinted front pages and custom cooking books, making them customer favorites
• Provided a dedicated order management panel for efficient handling by customer service agents
• Facilitated quick onboarding for agents by limiting access to the full Shopify admin, enhancing security and training.

Digilent’s site update on BigCommerce

Digilent, a leader in customizable hardware and software for engineers and researchers, aimed to enhance their D2C website performance and user experience. They needed a solution that optimized site speed, improved backend structure, and supported a unified platform for their brand.

scandiweb partnered with Digilent to upgrade their BigCommerce platform, enhance backend performance, and implement CRO strategies for increased engagement. Key results included:

• Backend optimization resulted in improved performance across the site
• 2x mobile page speed score, enhancing mobile user experience
• Upsell strategies with product bundles and cart popups boosted average order value
• Google Analytics 4 integration with Tag Rocket provided enriched eCommerce tracking data.

Future-proofing your choice with emerging eCommerce trends for enterprises

AI-driven personalization

AI is reshaping eCommerce by making personalization smarter and faster. Imagine a system that predicts what each shopper will like based on their browsing, purchase history, and even time of day. For enterprise businesses, AI-driven personalization can strengthen customer loyalty and lift conversion rates by tailoring the experience in real time. Integrating AI tools or working with platforms that offer built-in AI can help deliver customized product recommendations, content, and promotions automatically, which makes the shopping journey feel personal and relevant.

Omnichannel integration

Today’s customers want a smooth, connected experience across all touchpoints—whether they’re on a website, mobile app, or in-store. Omnichannel integration lets businesses connect these channels, providing a unified experience that follows the customer wherever they go. For example, a shopper can browse on their phone, save items in a cart, and later complete the purchase on a desktop or in-store with no interruption. Platforms with strong omnichannel support, especially those that use headless commerce, can simplify this process by syncing inventory, pricing, and customer data across channels seamlessly.

Conversational commerce and chatbots

Conversational commerce uses chatbots and messaging to make shopping feel interactive and personal. With chatbots, customers can get quick answers, product recommendations, and even help with checkout in real-time. This not only improves customer satisfaction but also reduces support costs for large enterprises handling high traffic. AI-driven chatbots allow businesses to provide 24/7 support, helping turn casual browsers into buyers by delivering a more personalized and convenient shopping experience.

AR and VR for enhanced product visualization

Augmented reality (AR) and virtual reality (VR) are changing how customers engage with products online. Imagine being able to see how a new couch would look in your living room, or view shoes from every angle before you buy. AR and VR help customers feel more confident in their choices and can even cut down on returns—a win for enterprise retailers with large product ranges. Using a platform that supports AR/VR can add a new layer of engagement, giving customers a near in-person experience from wherever they are.

A step-by-step guide to choosing the right enterprise eCommerce platform

Choosing the right enterprise eCommerce platform is key to setting up a proper foundation for growth and ensuring smooth operations. Here’s a straightforward step-by-step plan to guide you through the selection process and make sure all essential bases are covered:

1. Clarify primary objectives (e.g., international growth, mobile sales) to ensure the platform aligns with key business outcomes
2. Involve teams across IT, marketing, and operations for insights on specific platform needs and impacts on workflows
3. Identify essential features (e.g., multichannel, inventory syncing) and “nice-to-have” features
4. Assess necessary integrations (CRM, ERP) and flexibility for adding new tools as your business needs grow
5. Consider technical and operational scalability for traffic surges, larger catalogs, and operational demands like new markets or complex logistics
6. Engage your team in hands-on testing with demos and trials
7. Review total costs (licensing, maintenance) and project ROI to verify the platform’s long-term financial viability.

Migrating to another eCommerce platform: Tips and best practices

If you’re ready to migrate to a new eCommerce platform, careful planning and a structured approach will make the process smoother.

Start by assessing what’s working in your current setup and where you need improvements—list out must-have features and specific goals, whether it’s boosting site performance or enhancing integrations. A clear timeline with milestones can help you stay on track, and getting input from your team early on will ensure you’re covering all key priorities.

Data migration is critical, so identify essential data to transfer, like customer profiles and transaction history, and back it up first. Use data mapping to ensure accurate movement between systems, and test in phases, starting with small data sets in a sandbox environment to catch issues before going live.

Once the migration is complete, train each team on the platform’s tools, from IT to customer service. Setting up ongoing support—whether through an in-house team or an external vendor—will keep operations running smoothly and help you continue adapting the platform as you grow.

Conclusion: Making the right choice for the best eCommerce platform

Choosing the right enterprise eCommerce platform is a big decision; it sets the foundation for your business future. With the stakes high, it’s essential to go beyond basic features and consider how each option matches up with your business goals, future growth, and unique needs.

As you evaluate your options, here’s a quick checklist to help you evaluate your options and see which platform fits best:

• Can it support our current needs and future growth, handling peak traffic and larger product catalogs?
• Can the platform be adapted to match our brand and unique needs?
• How well does it integrate with essential systems (CRM, ERP, marketing tools)?
• Is it user-friendly for our team members, with solid documentation and support?
• Does it support responsive design and SEO tools to boost visibility and performance?
• How does it support mobile optimization?
• Does it offer comprehensive reporting for tracking performance, and does it integrate with external analytics?
• Can it handle multiple languages and currencies, supporting a seamless omnichannel experience?
• What are the omnichannel capabilities?
• Are there reliable security features and regular updates to ensure compliance with regulations?
• Is the support responsive enough to resolve critical issues quickly?
• What are the initial and ongoing costs, and does the expected ROI align with our financial goals?

Exploring case studies, consulting with eCommerce experts, and trying demos can really help clarify what each option offers.

With a solid plan and focus on what matters most, you’ll be ready to choose a platform that not only meets your needs now, but also powers your business’s growth and innovation well into the future.

Frequently Asked Questions

What should I start with before choosing an eCommerce platform?

Start by defining your business goals, target audience, and any unique needs, such as required integrations or regional support. This foundation helps you assess platforms based on your specific requirements.

What are the different types of eCommerce platforms available?

The main types include SaaS (e.g., Shopify Plus), PaaS (e.g., Salesforce Commerce Cloud), self-hosted (e.g., Adobe Commerce), and headless commerce platforms (e.g., commercetools).

What essential features should I look for in an eCommerce platform?

Look for scalability, robust security, customization options, integration capabilities, SEO and mobile optimization, and solid support services to meet current and future business needs.

How can I ensure the chosen platform is compatible with my existing systems?

Check for API compatibility and pre-built integrations with your essential tools, like CRM and ERP. Testing integrations during trials can also verify seamless connectivity with your systems.

What should I consider when planning a migration to a new eCommerce platform?

Plan for data migration, testing, team training, and maintaining SEO. A structured approach ensures a smooth transition with minimal disruption to your business operations.

Can’t decide which is the right eCommerce platform for growing your online store? Reach out to us for your personalized consultation on how to elevate your business online! Let’s achieve success together!

About scandiweb

scandiweb is an eCommerce agency specializing in development, migration, optimization, and more. With expertise across platforms like Magento, Shopify Plus, BigCommerce, and commercetools, scandiweb helps businesses grow, scale, and improve revenue through tailored solutions. Trusted by global brands, we focus on driving digital success with innovative strategies and a customer-centric approach.

The post How to Choose an Enterprise eCommerce Platform in 2025: Ultimate Guide appeared first on scandiweb.

Black Friday is around the corner, and thousands of shoppers are looking for the best deals on social media. 

Social media is essential in brand preparations for Black Friday, offering a dynamic platform to engage with consumers, promote deals, and drive sales through content. 

According to Printful, 36% of shoppers utilized social media platforms like Instagram and TikTok to find Black Friday discounts in 2023, and a study by Sprout Social found that 79% of shoppers use social media to research and compare products before making a purchase on Black Friday. 

If you haven’t included social media in your Black Friday promotion preparations, here’s how to enhance your overall strategy this season.

1. Influencer collaboration

Partnering with influencers who align with your brand’s vision extends your reach and builds credibility. Influencers often have dedicated followings that your brand may not reach through its channels. Additionally, followers typically view their favorite influencers as relatable and trustworthy, so their recommendations carry more weight than traditional ads. 

2. Giveaways and contests

You can use giveaways and contests as teasers for Black Friday deals, building anticipation and excitement around your brand’s offerings. They encourage followers to like, share, and comment on posts, driving up engagement metrics and boosting the brand’s visibility in social media algorithms so more users see the posts and your brand account.

3. Targeted ad campaigns

Running targeted ad campaigns can help your brand reach the exact audience interested in your products and introduce more potential customers to your brand. Platforms like Facebook, Instagram, and TikTok offer highly advanced targeting capabilities based on user behavior, demographics, and interests. Brands can create segmented ad campaigns that cater to specific consumer profiles, improving ad relevance and effectiveness.

According to Sender, approximately 42% of online shoppers discover deals through social media ads and influencers, underscoring the ads’ role in influencing consumer behavior.

4. Urgency

Creating a sense of urgency drives consumers to take immediate action, especially during high-stakes shopping events like Black Friday. Social media accounts have several integrated features you can leverage to nudge followers towards actions. 

Users are naturally inclined to act when they feel they might miss out on a great deal. The fear of losing an opportunity can motivate faster decision-making and purchases, so phrases like “Act now,” “Limited time only,” “Last chance,” or “Hurry, while supplies last” create a clear call to action to evoke an immediate response.

Also read:
B2B Social Media Marketing Strategies

Success on social media during Black Friday is about showcasing deals while also crafting an experience that resonates with your audience and inspires them to take action. Whether through authentic influencer partnerships or interactive campaigns, implementing these strategies will position your brand to make the most of the holiday shopping season.

Make the most of the opportunity to connect with your audience on social media and reinforce your brand’s presence!

Need help preparing your social media accounts for Black Friday and beyond? Our expert team is well-equipped and ready to connect your brand with eager shoppers. Contact us, and let’s tackle the sales season!

The post Black Friday Social Media Marketing Strategy appeared first on scandiweb.

Is managing product data across platforms starting to feel overwhelming? Trying to expand into new markets while managing a vast product catalog?

Choosing the right product information management (PIM) software is essential for growing your online store, all the while maintaining data accuracy, and keeping your team’s workload manageable.

This guide breaks down what to look for in a PIM solution for eCommerce as your business and product catalog expand. We’ll walk you through the main functions of PIM, what to look for in a PIM software, how PIM solves common eCommerce challenges, and how it can help you market your products better, regardless of your industry or business size.

Key takeaways

• A PIM system pulls all your product data together, making sure every channel has accurate, up-to-date information, which is crucial for a smooth customer experience and efficient eCommerce operations.
• When deciding on PIM software, prioritize scalability, integration with existing systems, ease of use, and long-term cost to ensure it supports your company’s growth without piling extra work for your team.
• Top PIM solutions like Akeneo, Pimcore, and inRiver provide strong data management, multichannel support, and customization options; and while at the core they function the same, they differ in features that cater to specific needs.

What is product information management (PIM), and what does it do?

What is a PIM software?

Think of product information management as the central hub for all your product data. A PIM system collects, organizes, and distributes product information across every sales channel, ensuring your data is always accurate and up-to-date. In that way, PIM becomes the “single source of truth” for your product catalog, which is essential for a seamless customer experience and your business operations, too, helping you keep everything consistent, streamline updates, and get products to market faster.

PIM benefits for eCommerce

Using PIM brings significant advantages in eCommerce, operational efficiency, and marketing, including:

• Centralized data management that keeps product catalogs updated and consistent across all platforms
• Faster product launches, reducing time-to-market by up to 60%
• Real-time updates to maintain data quality and avoid outdated information
• Enhanced customer experience with accurate, up-to-date, and personalized product details
• Simplified SKU additions and integration with eCommerce platforms for scalability and growth
• Faster localization, translating product information 70% faster for new markets
• Faster customer quote generation, improving response time by 67%
• Reduced workload for product information managers, enhancing team productivity
• Optimized product data that improves search engine rankings, driving more traffic to your website

With an effective PIM system in place, your business can respond quickly to market demands, operate more efficiently, and stay agile. For a deeper dive into how PIM can benefit your eCommerce setup, download our free PDF guide: PIM and eCommerce integration: What you need to know.

Is PIM the right choice for your business?

PIM vs. ERP, MDM, CMS, CRM: Understanding the differences

It’s common for companies to think they already have software that does what PIM does. They often mix up PIM with other systems like enterprise resource planning (ERP), master data management (MDM), content management system (CMS), or customer relationship management (CRM).

However, each of these serves a distinct purpose:

• PIM is all about managing and centralizing product-specific data to ensure a consistent customer experience across all sales channels
• ERP primarily manages operational data, such as finance, inventory, and HR, to streamline day-to-day processes
• MDM manages all types of business data (e.g., customer, supplier info) to maintain a unified view across the organization
• CMS organizes website content, such as blogs, articles, and multimedia, making sure everything looks cohesive across digital platforms
• CRM manages customer interactions, tracking sales, customer service, and engagement to strengthen relationships and improve customer service.

A PIM system serves as the backbone of eCommerce operations, connecting various sources of product data—such as CRM, ERP, suppliers, and sales channels—into a single, centralized repository. PIM ensures that product-specific information remains accurate, consistent, and readily accessible across all platforms, from ERP to CRM and CMS.

This integration reduces data duplication, boosts consistency, and keeps everything in sync. As a result, products can be launched faster, business operations are smoother, and customer experience is improved across all channels, driving ROI.

When to consider a PIM system

A PIM system might be just what you need if your business is:

• Struggling with inconsistent product data across platforms
• Handling a high volume of SKUs
• Looking to streamline frequent product updates with real-time data accuracy
• Aiming for a consistent omnichannel experience to enhance customer satisfaction.

PIM features every eCommerce business should consider

Scalable PIM solutions for growing your online store

As your online store expands with new products and markets, a strong PIM should grow with you—without hiccups or slowdowns. Look for PIM solutions that handle increasing SKUs and channels without losing speed or reliability.

Customization with open-source PIM platforms

Open-source PIM platforms like Pimcore and Akeneo give you room to tailor the software exactly to your needs without vendor limitations. If your business has unique requirements or an in-house development team, open-source might be the perfect fit.

For best results, consider partnering with a reliable eCommerce agency that specializes in PIM development and support to ensure every detail is tailored perfectly to your business.

PIM integration capabilities for seamless data flow

A PIM software that has extensive third-party integration options (e.g., Sales Layer, Akeneo) connects seamlessly with ERP, CRM, and eCommerce platforms. This keeps data flowing smoothly across all channels, helping every department stay in sync and up-to-date.

API-centric PIM for real-time updates

If your business needs real-time data sharing across different platforms, look for API-friendly PIMs like Informatica Product 360. This setup lets your PIM communicate easily with other tools, making automated updates and workflows a breeze.

Multi-tenant capabilities for user experience

Multi-tenant PIMs allow multiple users to access and manage data simultaneously, which is a game-changer for global brands. These systems make it easy for teams across various locations to collaborate without compromising on speed or data accuracy.

Pricing: SaaS vs. on-premises PIM options

SaaS PIMs like Salsify ProductXM and Sales Layer are great for businesses looking for easy scalability and minimal maintenance. On-premises solutions offer more control but usually come with higher setup and maintenance costs.

A SaaS solution simplifies cost management by bundling typical expenses—like hosting, licensing, and updates—into a regular subscription fee. However, be aware that implementing PIM is complex and may still incur additional costs depending on specific needs. For example, data migration, complex integrations, or customization efforts can introduce extra fees, particularly if your business has specialized workflows or high data volumes to manage.

Digital Asset Management (DAM) integration for rich media

If your business relies on visuals, choose a PIM with DAM capabilities. This lets you store and organize images, videos, and other media directly within your PIM, creating a consistent brand experience across channels.

Governance and data quality control features

PIMs with governance features let you enforce data quality standards and assign user roles to keep everything consistent. This is especially useful for large-scale operations or businesses in regulated industries, where data accuracy is a must.

Localization and multi-language support

If you’re going global, choose a PIM that supports localization and multi-language capabilities. This feature lets you handle translations, regional pricing, and customized product descriptions, helping your brand resonate with customers worldwide.

Comparison of top PIM solutions in 2024

No matter the brand, most product information management systems aim to centralize and simplify product data. However, each software has its own unique features and strengths, like customization, integration options, scalability, and support for specific tools, such as digital asset management (DAM) and multi-tenant setups.

Here’s a quick look at some standout PIM options for different business needs:

• If you need high flexibility, open-source platforms like Pimcore PIM and Akeneo PIM let you customize the software to fit your unique requirements
• For businesses relying on systems like ERP and CRM, Sales Layer PIM and Akeneo offer strong connectivity with third-party tools, ensuring smooth data flow and up-to-date information across platforms
• For businesses that need real-time data sharing, Pimcore PIM and Informatica Product 360 have strong API support, which makes them ideal for synchronizing with other tools across your tech stack
• If you operate across multiple locations or have teams in different regions, Salsify ProductXM and InRiver PIM offer multi-tenant capabilities, making it easy for various teams to access and manage data from one source
• If you’re looking for something low-maintenance and scalable, SaaS-based options like Salsify ProductXM and Sales Layer PIM offer cloud scalability with lower maintenance needs
• If visuals play a big role in your business, consider Pimberly PIM and Contentserv PIM, which come with DAM features, allowing you to store and organize images, videos, and other media directly in the PIM
• For industries with strict regulations, look for strong governance features—Salsify and Akeneo excel in this area.

Step-by-step guide: How to choose the right PIM solution

Step 1: Define your eCommerce goals and data requirements

Start by listing out exactly what you want from a PIM system. Clear goals will help guide your choice to fit your business and day-to-day needs. Consider:

• The scale of your product data
• Omnichannel requirements
• The level of customer personalization needed.

Step 2: Assemble your cross-functional team

Get input from all the key departments, such as marketing, sales, IT, and product management. This team will help you identify which features will benefit each area and make it easier to adopt the new PIM across the board.

Step 3: Shortlist PIM vendors and schedule demos

With your goals clear, make a shortlist of PIM vendors that meet your criteria. Feel free to refer to the comparison table in this article, or if you’re still unsure, schedule a free consultation with one of our eCommerce experts.

Request demos to see their tools in action. During a PIM vendor demo, ask questions to dig into specifics, for example:

• How does your PIM handle product information for multiple channels?
• What integrations are available with our current ERP or CRM systems?
• Can it be customized to handle our data in the ways we need?

Step 4: Evaluate ROI and total cost of ownership (TCO)

Look at the costs involved—subscription fees, support, training, and any extras. Compare these costs to the potential ROI, like better data accuracy, faster time-to-market, or improved efficiency, whichever is your business priority. This will help you decide if the investment makes sense.

Step 5: Conduct a pilot or test implementation

Before fully committing, run a test phase. This pilot lets your team experience how the PIM works in a real-world setting. It also reveals any potential issues and confirms that the solution will meet your eCommerce needs.

Common PIM mistakes and how to avoid them

Not prioritizing user training and change management

Implementing a new PIM system without a structured training program and change management plan can lead to significant challenges and frustration. If users aren’t trained or ready for the switch, you’ll likely see low adoption and poor efficiency.

Make sure you have a solid training program in place for everyone who will use the PIM. Clear guidelines and ongoing support can go a long way in making the transition smooth and effective across all teams.

Choosing a “one-size-fits-all” solution

Every business is different, so a generic PIM setup might not work for your unique needs. Look for a PIM platform that offers customization options so you can adjust features to match your industry and business demands. This way, your PIM will support your specific goals rather than just covering the basics.

Ignoring data migration complexities

Moving all your product data into a new PIM can be tricky and time-consuming if not planned properly. Data migration without preparation can lead to incomplete or inconsistent information, which disrupts operations.

Plan ahead by checking data quality, ensuring compatibility of formats, and testing integration with other data sources. A little preparation upfront can make the migration a lot smoother and help avoid issues down the road.

Future-proofing your choice of PIM software for eCommerce

As eCommerce evolves, choosing a PIM that can grow and adapt to your business isn’t just smart; it’s essential.

Here are some key features that make sure your PIM stays relevant and valuable over time—and they’re more than just buzzwords.

Cloud-based PIMs

Cloud-based PIMs offer significant advantages. Because they’re hosted online, you get real-time updates and scalability, making it easy to add new SKUs, access data from any device, and scale without limits. As your product catalog expands, the PIM grows with you, ensuring smooth multichannel access.

Artificial intelligence (AI) and machine learning

Artificial Intelligence isn’t just a trend here; it functions like a smart assistant that makes managing your data easier and faster. AI tools in PIM systems can automate repetitive tasks, like categorizing products or flagging inconsistencies. Plus, machine learning helps you get to know your customers better, allowing for more personalized experiences that keep them engaged.

Product experience management (PXM)

PMX is all about delivering consistent, customized product content. With PXM, you control how your product details appear across every channel, from social media to your eCommerce site, making sure your brand stays cohesive and engaging no matter where customers interact.

Multi-domain support

If you’re managing more than just product data, multi-domain support is worth considering. It lets you handle product, supplier, and customer data all in one place. This centralization saves time and ensures that different teams, like procurement and marketing, work with consistent, up-to-date information.

Composable and headless architectures

Composable and headless architectures let you adapt quickly to new channels and technology changes. Instead of being locked into one system, you get modular components that you can mix and match as needed. It’s like building with LEGO blocks—use only the essential pieces, add new ones when necessary, and stay agile in a fast-evolving digital world.

How to implement PIM for successful eCommerce operations

Implementing a product information management system might seem like a big task, but a clear plan can make it smooth and effective.

Here’s a practical step-by-step guide to getting your PIM up and running:

1. Start by auditing your existing product data sources to eliminate inaccuracies and standardize information for consistency
2. Identify core PIM features based on business goals, such as data management and multichannel distribution, to choose the right solution
3. Connect your PIM with ERP, CRM, eCommerce platforms, and other channels for streamlined data flow across all business tools
4. Provide training on PIM functionality and data management workflows to enhance user adoption and efficiency
5. Conduct a pilot run, gather feedback, and refine the setup, then optimize for performance before a full launch.

Launching a PIM system can be complex, but doing it right makes a huge difference. Working with experienced PIM experts can simplify the process by providing tailored advice, guiding you through each phase, and helping you optimize the setup for maximum impact on your eCommerce operations.

Case studies: How implementing PIM software drives real results

Still not convinced whether PIM can really make a difference for your business? Take a look at how we helped our clients achieve new heights with tailored PIM solutions.

Technodom: Real-time updates for a successful Black Friday

Technodom, a top electronics retailer in Central Asia, needed a way to manage its vast catalog across multiple channels—60,000 products, 15,000 attributes, and 4,000 categories.

Implementing Akeneo PIM enabled Technodom to execute real-time updates, supporting rapid price adjustments across their catalog for time-sensitive sales events like Black Friday. Here’s the result:

• Real-time updates allowed instant application of discounts on 15,000 products during Black Friday
• 20% increase in organic traffic due to improved SEO and data consistency
• 11% boost in conversion rate from enhanced product data accuracy and timeliness.

Byggmax: Building customer trust with reliable stock and pricing

Byggmax, a major DIY retailer with 6 stores in 3 Nordic countries, needed a reliable PIM solution to provide customers with accurate stock and pricing information on their website.

With inRiver PIM, Byggmax ensured customers had real-time access to current product details, improving the overall user experience and driving conversions. Here’s the result:

• Accurate product information led to increased conversions as customers trusted the data they saw
• a unified user experience was achieved across all 3 countries for products, services, and support
• 99.8% operational uptime was achieved, backed by scandiweb’s 24/7 support for reliability across all channels.

Rockar: Pioneering online car sales with custom PIM

Rockar, an innovator in online car sales, required a way to offer a fully online car purchase journey for both vehicle manufacturers and dealers.

Using scandiweb’s custom Pimcore-based platform allowed Rockar to onboard clients quickly and offer flexible, multi-tenant checkout journeys without the need for multiple code bases. Here’s the result:

• Multi-tenant functionality enabled quick onboarding for new clients on a single code base
• Customizable checkout options improved the user experience for diverse client needs
• Improved platform efficiency supported a seamless online vehicle purchasing process, setting new industry standards.

Conclusion

To wrap it up, choosing the right PIM software can truly transform your eCommerce business. It brings better data management, more consistent customer experiences, and seamless distribution across all your sales channels. By picking a PIM that aligns with your business goals, you’ll be well-positioned to scale, reach new markets, and stay competitive in a fast-evolving industry.

Implementing PIM can get complex, so having expert guidance makes a world of difference. It helps ensure a smooth setup, maximizes your return on investment, and sets you up for long-term success.

Frequently Asked Questions

What is the best PIM software?

Top choices depend on your needs. Akeneo is known for its ease of use and multi-language support. Pimcore is flexible with open-source options, while Salsify excels in integrations for complex workflows.

How much does PIM software cost?

PIM pricing varies widely. Entry-level solutions start around $99/month, while enterprise options can exceed $50,000 annually.

What does a PIM do?

A PIM (product information management) system centralizes, enriches, and syncs product data across sales and marketing channels to keep information consistent and accurate.

Are there hidden costs with PIM software?

Yes, extra fees can include data migration, support, and integrations. Cloud-based (SaaS) options often include maintenance, whereas on-premises setups may add costs for setup and upkeep.

How do you implement PIM?

Start with an audit of your product data to ensure accuracy. Then, define your goals for data consistency and decide which systems (like ERP or CRM) you’ll integrate. Conduct a pilot run to test compatibility, and finally, train your team to manage and update the PIM for a smooth launch. Partnering with experts can streamline the setup and ensure all features work well together.

Not sure which PIM solution is the best fit for managing your product data in your online store? Reach out to us for your personalized consultation on choosing and implementing PIM! Let’s achieve success together!

About scandiweb

scandiweb is an eCommerce agency specializing in full-service solutions, from web development and digital strategy to PIM implementation. With over 18 years of experience and a team of 500+ experts, scandiweb has empowered companies worldwide to streamline operations, optimize product data, and enhance customer experiences. scandiweb is an award-winning Akeneo partner and is recognized as a Platinum Partner of Pimcore.

The post Choosing the Best PIM Software: A Complete, Unbiased Guide for eCommerce Managers appeared first on scandiweb.

Choosing between commercetools vs Adobe Commerce can be challenging. By understanding the unique strengths and limitations of each platform, you can make an informed decision that supports your business’s strategic goals.

Whether you prioritize flexibility or a comprehensive, integrated solution, this guide will provide the insights necessary to navigate the complex landscape of digital commerce platforms. Let’s explore their key differences to help you decide which platform aligns best with your business needs.

Overview

• Adobe Commerce offers a robust, integrated solution suitable for diverse business needs, while commercetools provides a flexible, headless architecture aligned with MACH principles for enhanced customization.
• Adobe Commerce is a comprehensive eCommerce platform known for its robust integration capabilities and extensive feature set, making it an ideal choice for businesses seeking a scalable and unified digital commerce solution.
• commercetools supports rapid innovation and scalability through its API-first design and microservices architecture, making it ideal for businesses requiring tailored user experiences.

Core differences between commercetools and Adobe Commerce

Adobe Commerce and commercetools represent two distinct paradigms in the world of digital commerce. While Adobe Commerce is known for its robust, all-in-one platform designed to scale and integrate seamlessly with various marketing tools, Commercetools stands out with its headless architecture and MACH (Microservices, API-first, Cloud-native, and Headless) principles, offering unparalleled flexibility and customization options.

Recognizing these foundational differences helps in comprehending each platform’s architecture and capabilities.

Architecture and flexibility

Adobe Commerce offers a comprehensive solution with scalability and a rich feature set, making it a strong option if you’re seeking an integrated eCommerce solution.

On the other hand, commercetools operates on a headless architecture, which decouples the frontend and backend, allowing for significant user experience customization. This separation enables you to innovate rapidly and adapt to changing market demands with greater ease.

Commercetools’ architecture is based on MACH principles, which emphasize microservices, API-first design, and cloud-native capabilities. This approach not only promotes innovation but also ensures that your business can scale efficiently and integrate various modular components to create tailored eCommerce solutions.

The composable architecture of commercetools allows for seamless integration with multiple platforms, providing flexibility to meet diverse customer needs and market dynamics.

Features and capabilities

commercetools, with its API-first design, excels in supporting omnichannel retail by allowing seamless integration of various sales channels. This capability ensures that you can deliver consistent and personalized customer experiences across multiple platforms. Moreover, the platform’s flexible architecture supports a wide range of business models, from B2B to D2C, making it an ideal choice if you’re looking to innovate and scale rapidly.

commercetools also offers powerful tools for developers, enabling them to leverage the latest innovations in digital commerce.

Adobe Commerce boasts a comprehensive suite of features designed to enhance the eCommerce experience. Its advanced marketing tools enable businesses to provide personalized customer experiences, while its robust content management system supports seamless integration of various sales channels. This makes Adobe Commerce a highly versatile platform capable of supporting multiple brands and complex business models, ensuring businesses can scale and adapt to market demands effectively.

In-depth look at commercetools

commercetools focuses on an API-first design that supports omnichannel commerce. Its flexible and extensible architecture allows commerce teams to quickly create unique customer experiences that can adapt to evolving market conditions.

Commercetools’ modular approach to digital commerce fosters innovation and operational efficiency, presenting a compelling choice for businesses aiming to stay ahead.

Key strengths of commercetools

A key strength of commercetools is its microservices architecture, which supports modular scalability and enables businesses to deploy functionalities as required. This approach, aligned with MACH principles, ensures that the platform remains flexible and adaptive, supporting rapid growth and innovation. The API-first design further enhances this flexibility by facilitating seamless integration with various third-party systems, enabling businesses to leverage the best tools available in the market.

commercetools efficiently scales to accommodate increasing traffic and extensive product catalogs. It offers robust customization options, allowing businesses to craft tailored user experiences aligned with their needs and market dynamics.

Additionally, the platform supports a wide range of business models, including B2B and D2C, with features such as unified cart systems, order management, and machine learning capabilities. This makes commercetools an excellent choice for businesses aiming for rapid growth and innovation.

Challenges and considerations

While commercetools offers significant benefits, it’s important to acknowledge the complexities involved in its implementation. Its headless architecture and extensive customization options can make the deployment process more involved and resource-intensive compared to traditional monolithic platforms. Businesses should carefully consider these factors and weigh them against the potential advantages of flexibility and innovation that commercetools provides.

Additionally, the steep learning curve associated with commercetools can pose challenges for teams unfamiliar with headless commerce principles. It requires a strong technical team with expertise in API development, microservices, and cloud infrastructure. Businesses should invest in training and support to ensure a smooth implementation and ongoing maintenance of the platform.

Exploring Adobe Commerce

Adobe Commerce, previously known as Magento Commerce, is renowned for its comprehensive feature set and integration capabilities. This platform is designed to scale and enhance a business’s online presence, offering advanced tools for personalized customer engagement and robust content management systems.

Adobe Commerce’s ability to support multiple brands and complex business models makes it a versatile solution for businesses looking to expand their digital footprint.

Advantages of Adobe Commerce

Adobe Commerce integrates features such as analytics and experience management to enhance the eCommerce experience. This comprehensive platform is ideal for businesses seeking extensive built-in features in search, merchandising, and digital subscriptions. Adobe Commerce’s robust integration capabilities with marketing tools allow businesses to make data-driven decisions, enhancing customer engagement and driving more revenue.

Its extensive feature set caters to mid to enterprise-level businesses seeking greater control over digital commerce operations. Adobe Commerce aims to provide a seamless and powerful eCommerce experience, enabling businesses to implement solutions up to 30% faster than traditional methods.

The blend of speed, integration, and comprehensive features positions Adobe Commerce as a strong option for businesses aiming to enhance their digital commerce capabilities.

Potential limitations

Adobe Commerce, while a powerful platform, has some limitations. These include potential challenges in customer support and success, as well as the complexity of the platform itself. Additionally, the platform’s extensibility and integration tools may require significant technical expertise to fully leverage.

When considering Adobe Commerce, it’s crucial to evaluate your specific needs and the challenges associated with the platform. Key considerations include your team’s technical expertise, budget, and support requirements. Ensure you have the necessary resources to implement and manage the platform effectively.

Choosing the right platform for your business

Choosing the right eCommerce platform is a strategic decision that should align with your business’s unique requirements and future aspirations. Both Adobe Commerce and commercetools offer robust solutions, but their suitability depends on your specific operational needs and resource availability.

Assessing scalability, integration capabilities, and available support resources is vital for making the right choice for your business.

When to choose commercetools

commercetools is well-suited for businesses prioritizing flexibility, scalability, and omnichannel commerce. Its headless architecture empowers organizations to create highly customized and personalized shopping experiences across multiple channels. However, this flexibility comes with increased complexity and requires significant technical expertise. Businesses should be prepared to invest in a skilled development team and robust infrastructure to fully leverage commercetools’ potential.

When to choose Adobe Commerce

Adobe Commerce offers a robust, fully integrated eCommerce solution with extensive support options. The adobe commerce platform excels in catalog management and analytics, providing businesses with critical insights for growth and decision-making. Integration with other Adobe products enhances the capabilities of Adobe Commerce, enabling businesses to leverage existing tools for a more cohesive approach.

Its comprehensive features support complex business models, enabling businesses to implement seamless omnichannel strategies and offer personalized customer experiences. Companies undergoing rapid growth or requiring scalability will find Adobe Commerce’s extensive feature set advantageous, making it a suitable choice for businesses looking to expand their digital presence.

Migration strategies

Migrating between eCommerce platforms is a significant task requiring careful planning and execution. It’s crucial to back up all data, including customer data and product information, before starting the process.

A well-thought-out migration strategy can ensure a smooth transition and minimize disruptions to your business operations.

Migrating to commercetools

Migrating to commercetools can be complex, but following a step-by-step guide can help address all aspects of the transition effectively. Implementing a phased migration strategy can reduce replatforming costs significantly, allowing for incremental changes rather than a complete overhaul.

Migrating to Adobe Commerce

Ensuring a smooth migration to Adobe Commerce involves thorough planning and a detailed assessment of current systems and business needs. Utilizing a phased approach can minimize disruptions during the migration process, allowing for incremental changes rather than a complete overhaul.

Certified Adobe Commerce solution partners can provide additional support and expertise during the migration.

The future of eCommerce: A composable approach

The future of eCommerce is shifting towards a composable commerce approach, where businesses can assemble their eCommerce solutions using best-of-breed technologies. This trend empowers organizations to achieve greater flexibility, scalability, and innovation.

Leading platforms in composable commerce

Two prominent platforms that have embraced composable commerce are commercetools and Adobe Commerce.

• commercetools. Renowned for its headless architecture, commercetools offers exceptional flexibility and scalability. Its API-first approach enables businesses to create highly customized and personalized shopping experiences across multiple channels. However, its complexity and steep learning curve may require significant technical expertise.
• Adobe Commerce. While not traditionally a headless platform, Adobe Commerce has evolved to support composable commerce principles. It offers a comprehensive suite of tools for managing product catalogs, marketing campaigns, and customer experiences. Adobe Commerce’s strength lies in its ease of use and integration with other Adobe products, making it a suitable choice for businesses seeking a balance between flexibility and simplicity.

Benefits of composable commerce

By adopting a composable commerce approach, businesses can reap numerous benefits:

• Accelerated time to market – rapidly deploy new features and functionalities
• Enhanced flexibility – adapt to changing market conditions and customer preferences
• Improved scalability – scale operations seamlessly to accommodate growth
• Personalized customer experiences – deliver tailored experiences across multiple channels
• Seamless integrations – integrate with best-of-breed technologies for optimal performance

Businesses that embrace composable commerce will be well-positioned to thrive in the digital age. Organizations can create innovative and engaging shopping experiences that drive growth and customer loyalty by carefully selecting the right platform and leveraging the power of composable architecture.

Wrapping up

Both Adobe Commerce and commercetools offer robust eCommerce solutions, each with its unique strengths and potential limitations. Adobe Commerce provides a comprehensive, integrated platform with extensive features suitable for mid to enterprise-level businesses, while commercetools excels in flexibility and innovation, making it ideal for businesses seeking high customization and rapid growth.

Choosing the right platform requires careful consideration of your business’s specific needs, operational requirements, and long-term goals. By understanding the core differences, architectural approaches, and migration strategies of each platform, you can make an informed decision that will support your business’s growth and success in the dynamic digital commerce landscape.

Frequently Asked Questions

What are the main differences between Adobe Commerce and commercetools?

The main difference between Adobe Commerce and Commercetools lies in their architecture and feature set. Adobe Commerce is an all-in-one solution focused on scalability and integration, whereas commercetools offers a headless architecture emphasizing flexibility and customization through MACH principles.

Which platform is better for businesses requiring high customization?

commercetools is superior for businesses needing high customization, thanks to its headless architecture and API-first design that enable tailored user experiences across various channels.

What are the advantages of using Adobe Commerce?

Adobe Commerce offers advanced marketing tools, robust content management, and extensive integration capabilities with other Adobe products, making it ideal for mid- to enterprise-level businesses.

What should businesses consider when migrating to Commercetools?

Businesses should adopt a step-by-step migration guide and a phased approach to minimize costs and ensure a smooth transition by having a clear plan with dedicated resources. This structured strategy will facilitate an effective migration to commercetools.

How does composable commerce benefit businesses?

Composable commerce benefits businesses by providing customizable eCommerce solutions that facilitate faster deployment, easier integration, and scalability, enabling them to adapt to changing needs effectively.

Still deciding between Commercetools and Adobe Commerce? If you’re balancing big ideas with limited resources, we’re here to help. Reach out, and let’s work together to build the eCommerce experience that’s right for your brand.

The post commercetools vs Adobe Commerce: Which eCommerce Platform is Best for You? appeared first on scandiweb.

Choosing the right eCommerce platform can feel overwhelming, especially when you’re tasked with balancing customization, scalability, and integration needs—all while keeping your eye on rapid growth. commercetools and SAP Commerce Cloud are two of the top contenders, but which one is truly the best fit for your business?

In this article, we’ll dive into the key differences between these platforms, helping you determine which one aligns with your technical expertise, growth plans, and integration needs. Keep reading to find out which platform will support your business’s long-term success.

Key takeaways

• commercetools excels in flexibility and rapid scalability, making it ideal for businesses looking to customize and grow quickly.
• SAP Commerce Cloud offers deep integration with SAP ERP systems, making it the go-to choice for enterprises needing robust backend connections and operational stability.
• Both offer reliable solutions for complex enterprises, but commercetools excels in agility, while SAP prioritizes stability.

commercetools vs SAP Commerce Cloud: A quick comparison

For a quick overview on comparing SAP vs commercetools, see the table below.

Overview of commercetools and SAP Commerce Cloud

What is commercetools?

commercetools is a cloud-native, API-first platform designed for flexibility and scalability. Its composable commerce model lets businesses customize their setup with various components, making it ideal for companies prioritizing rapid innovation and growth. commercetools is recognized for excelling in both B2C and B2B commerce. It’s especially suited for businesses looking to create custom, high-performing eCommerce experiences.

What is SAP Commerce Cloud?

SAP Commerce Cloud is part of the SAP ecosystem and is a legacy name in the industry, known as one of the top choice for handling complex B2B and B2C setups. It integrates deeply with SAP’s enterprise resource planning (ERP) and other backend systems, making it a solid choice for companies already using the SAP ecosystem. The history and evolution of SAP highlight its shift from traditional ERP systems to advanced cloud platforms like S/4HANA, showcasing its ability to adapt and innovate over time. It’s the go-to for companies looking for stability and seamless integration across their entire operations.

To get an in-depth overview of SAP and explore case studies, make sure to check out this free PDF resource on unleashing the power of SAP Commerce Cloud.

commercetools vs SAP: Which platform supports long-term scalability?

Cloud-native vs monolithic: How commerce architecture impacts scalability

A cloud-native platform like commercetools offers inherent scalability, designed to grow with your business:

• Modular components (e.g., payments, product management) can scale individually based on demand
• Each service can be scaled independently, reducing bottlenecks in infrastructure
• Ideal for businesses that expect fluctuating traffic or rapid scaling needs.

In contrast, SAP Commerce Cloud operates on a more monolithic architecture, which can make scaling more resource-intensive:

• When you grow, you must scale the whole platform, not individual components
• Slower and more costly scaling as traffic or demand grows
• While SAP has integrated headless and API-based options, it still lacks the agility of a cloud-native platform.

Microservices vs legacy systems for modern eCommerce

The microservices architecture of commercetools provides significant advantages for businesses looking to innovate and stay competitive:

• It breaks down the platform into smaller, independent services that can be deployed and scaled separately
• Teams can move quickly, updating or expanding individual parts of the platform without disrupting others.

SAP Commerce Cloud relies more on legacy systems, which can present challenges:

• While SAP has incorporated modern elements like APIs and headless commerce, the underlying structure is more rigid
• The monolithic foundation may slow you down whenever you want to update and scale your system.

However, if your business is already tied into complex backend systems, like ERP, SAP’s integration is a huge advantage.

Cost comparison and pricing: commercetools vs SAP

Pricing models comparison

commercetools offers a pay-as-you-grow pricing model with costs rising according to revenue and usage, which is perfect for businesses that need scalability without upfront investment spikes.

SAP typically follows a quote-based pricing model where costs vary based on complexity and business size. This makes SAP Commerce Cloud a more substantial investment, particularly suited for larger enterprises that need deep ERP integration.

Upfront costs vs long-term investment: Which platform delivers better Return on Investment (ROI)?

With commercetools, you’ll likely see a quicker ROI thanks to lower setup costs and a faster time to market. It allows you to start small and expand without significant reinvestment.

SAP Commerce Cloud requires a larger upfront investment, especially with customization and integration into legacy systems. For enterprises with complex backend, the tight integration with SAP ERP can deliver significant ROI over the long term by streamlining finance, supply chain, and eCommerce. However, that ROI may take longer to materialize due to the high initial costs and longer implementation times. Nevertheless, when the US footwear brand Flexi Shoes integrated with SAP Commerce Cloud, they achieved double the conversion rate and projected end-of-year cost savings 2.5 times higher than their initial ROI expectations.

Total Cost of Ownership (TCO): Are costs lower with commercetools or SAP Commerce Cloud?

commercetools can offer a lower TCO due to its cloud-native, versionless architecture, which eliminates infrastructure and maintenance costs. Maintenance, hosting, and updates are all included in the subscription, which means fewer surprise costs. One of Denmark’s largest retailers, Sailing Group, demonstrated a 75% reduction in TCO after switching from SAP Hybris to commercetools.

On the other hand, SAP Commerce Cloud often incurs higher TCO, especially when factoring in ongoing maintenance, upgrades, and customizations. Additionally, its reliance on Azure limits cloud flexibility, potentially increasing long-term operational costs. If your business requires deep integrations with other SAP systems, the long-term benefits might outweigh these costs, but for businesses needing more flexibility, the expenses can add up.

Integration: Which platform is better for your existing systems?

commercetools’ API flexibility for agile innovation

commercetools is built for API-first integration, connecting effortlessly with third-party systems like CRMs, ERPs (including SAP S/4HANA), and marketing tools. It gives you full flexibility to choose best-in-class solutions without being tied to a single ecosystem and enables businesses to customize and adapt rapidly as needs evolve.

SAP ERP mastery for stability and control

SAP Commerce Cloud excels in seamless integration with SAP ERP and other SAP systems. It is ideal for existing SAP users with SAP’s long-standing expertise in ERP software and cloud solutions. It means that core operations are tied together in one stable eCommerce ecosystem. For enterprises with complex systems that are already relying on SAP, the benefit is stability and control.

Customization capabilities: How much control do you have?

Customization flexibility with commercetools’ composable commerce

commercetools offers complete design flexibility by allowing you to fully separate the frontend from the backend. This means you can create a unique interface using any frontend framework (React, Vue, etc.), customizing every part of the user journey without the limitations of pre-built templates.

When it comes to the entire ecosystem, the real advantage lies in its microservices architecture. Whether you’re adding a new payment provider or building custom workflows, it allows each component to be independently customized to your specific needs.

Customization with SAP’s industry templates and solutions

SAP Commerce Cloud, on the other hand, provides tried-and-trusted templates optimized for specific industries like retail and B2B. While fast to deploy, they offer less design flexibility.

However, SAP excels in ERP integration and enterprise-grade functionalities. If you’re already within the SAP ecosystem, this platform greatly facilitates the management of business processes across various departments. Customization here is more focused on configurability than building from scratch, so it’s a good match for enterprises that prioritize stability over frequent changes.

Omnichannel support: Which platform powers seamless customer experiences?

commercetools: Omnichannel capabilities for agility and flexibility

commercetools is designed for businesses that need agility in their omnichannel strategy. It allows seamless integration in one place across multiple channels—whether it’s online, mobile, or in-store. This flexibility enables businesses to create a consistent customer experience across all touchpoints while remaining adaptable to new technologies and changing customer expectations. The modular approach means you can easily add new channels without disrupting your overall system.

SAP Commerce Cloud: Robust omnichannel support for large enterprises

SAP Commerce Cloud, by contrast, offers quite robust omnichannel support that connects eCommerce with ERP, customer relationship management (CRM), and supply chain management. Its strength lies in the deep integration it offers across all operational layers, ensuring unified customer experiences across web, mobile, and physical stores.

Content and product management: Which platform offers better control?

Managing content in commercetools: API-driven flexibility

commercetools gives you full control over how you manage and present content. Being headless, it allows you to tailor how your products and content are displayed across different channels without being tied to a rigid structure. This makes it easy to integrate content management system (CMS) tools of your choice or even build custom workflows for product data, descriptions, and images.

SAP Commerce Cloud’s built-in tools for enterprise-level Product Information Management (PIM)

SAP Commerce Cloud excels with its built-in PIM system, designed to manage complex product data for enterprises. It can handle large catalogs and multiple SKUs and synchronize data across channels and departments, ensuring consistent product information. Integrated with your supply chain and ERP systems, it keeps product content aligned with backend processes like inventory and order management while also improving data accuracy through validation and workflows.

Time to market (TTM), implementation, and ROI: commercetools vs SAP

commercetools: Faster implementation and quick ROI

With commercetools, implementation is faster. Its modular setup lets you roll out key features quickly. Businesses can launch essential features first, then build and scale additional capabilities over time. This, in turn, reduces development bottlenecks, enabling faster iterations and a quicker ROI if you want to grow quickly and innovate.

SAP Commerce Cloud: Longer implementation but strong ROI for complex enterprises

SAP Commerce Cloud takes longer to implement due to its monolithic structure and complex ERP integration. While it requires significant upfront effort, especially for enterprises with intricate B2B setups or supply chain needs, its robust commerce architecture ultimately delivers strong ROI by streamlining operations. For large companies with complex processes, SAP’s investment pays off through improved efficiency and centralized control, though it takes more time to see results.

Mobile performance: Which platform delivers a better experience for mobile users?

commercetools’ mobile-first architecture for fast, responsive performance

commercetools is designed with a mobile-first architecture for fast, responsive experiences on any device. Its headless, API-first structure lets you build custom mobile frontends optimized for speed, even if you’re creating progressive web apps (PWAs) or native apps. Its microservices architecture also allows for mobile-specific tweaks—like faster load times—without affecting the whole system.

SAP Commerce Cloud’s mobile capabilities: Stability and performance for enterprise-scale

SAP Commerce Cloud prioritizes enterprise-grade stability in its mobile capabilities. It’s not as flexible as commercetools for custom frontend design, but it offers reliable performance and ensures everything from mobile apps to websites stays synced with backend systems like ERP and CRM. This means customer experiences are unified across channels. For enterprises managing complex, multi-channel setups, SAP guarantees consistent mobile performance even with heavy traffic or large product catalogs.

Customer support: commercetools vs SAP Commerce Cloud

SAP Commerce Cloud provides comprehensive, enterprise-level 24/7 support with dedicated account managers, making it ideal for large businesses, though it comes at a higher cost.

commercetools, while offering strong documentation and partner support, leans more on external agencies or in-house teams for technical help, which suits companies with internal expertise.

Weaknesses and challenges of commercetools and SAP Commerce Cloud

Both commercetools and SAP Commerce Cloud have their strengths, but they come with significant challenges that businesses need to consider.

commercetools’ main strengths—flexibility and customization—can also be its challenges:

• Implementing a composable commerce solution requires skilled developers or specialized agencies
• The platform provides powerful APIs but lacks advanced pre-built features like complex discounting or merchandising, often requiring third-party solutions or additional development
• Though commercetools boasts seamless integration capabilities, connecting to older legacy systems can bring unforeseen complexities that require careful planning.

On the other hand, SAP Commerce Cloud brings a different set of challenges:

• Enterprises need the resources to manage their steep licensing fees and lengthy implementations
• While offering deep ERP integration, including S/4HANA, SAP Commerce Cloud requires extensive customization for advanced features, which can be costly
• SAP users report scalability limitations and issues during peak traffic
• The lack of hosted checkout solutions means businesses have to build and maintain their own checkout systems, which is time-consuming and can make it hard to keep up with the latest payment technologies and security standards
• Vendor lock-in is an issue due to pricing and contractual constraints, SAP’s closed ecosystem, proprietary technology, and developer requirements.

Future-proofing your eCommerce platform: Key considerations

To ensure your eCommerce platform stays adaptable to customer needs, consider the following:

• Headless, API-first, and microservices architectures are trending, because they allow you to scale individual components without the need for system-wide overhauls, which means your platform grows with your business and technological needs
• A cloud-native solution like commercetools not only reduces infrastructure and maintenance costs but also ensures seamless updates with minimal downtime, keeping your platform efficient and up-to-date
• Platforms such as SAP Commerce Cloud provide reliability and deep integration with legacy systems, making them ideal for businesses with complex operational needs; however, they may lack the agility required for fast-paced innovations.

But what about AI and other cutting-edge eCommerce trends to improve customer experiences?

• commercetools easily integrates with modern trends like AI, AR/VR, and voice commerce, thanks to its API-first microservices approach, making it highly adaptable to technological advancements
• While SAP supports AI-powered features like chatbots and personalized merchandising, adapting to new trends and implementing innovative solutions is slower due to its monolithic structure.

Choosing the right eCommerce platform for your online store

To choose between commercetools and SAP Commerce Cloud, consider how much customization and integration you need and your desired time-to-market. Evaluate your team’s ability to manage the complexity of an API-first system like commercetools. Also, factor in your long-term plans for scalability—will you expand across multiple channels or regions soon? Finally, think about how agile your business needs to be to adapt to rapid changes and growth.

To summarize, here’s a quick guide to help you decide on the best eCommerce platform for your business.

Choose commercetools if:

• You need flexibility and customization
• You’re looking for rapid scalability and a faster time-to-market
• You prefer a pay-as-you-grow pricing model and want lower upfront costs
• Mobile performance, headless commerce, and agility are top priorities for your business
• Your team is technically capable or has access to skilled developers for integration.

Choose SAP Commerce Cloud if:

• Your business relies on SAP ERP or other SAP systems, and you need deep integration
• You’re an enterprise requiring stability and centralized control
• You need robust omnichannel support across web, mobile, and physical stores
• You’re prepared for longer implementation times but seek strong long-term ROI from deep integration with backend systems
• You can manage higher licensing costs and ongoing expenses for a unified enterprise platform.

Conclusion

In conclusion, both commercetools and SAP Commerce Cloud offer robust eCommerce solutions for B2B and B2C enterprises, but they cater to different needs.

commercetools is ideal for businesses prioritizing flexibility, scalability, and fast innovation. However, it requires a more technically capable team and a higher upfront investment.

SAP Commerce Cloud, on the other hand, is better suited for large enterprises seeking deep ERP integration and operational stability, though it comes with longer implementation times and higher costs.

The choice ultimately depends on your business’s growth plans, technical capacity, and long-term budget. Prioritize what matters most—whether it’s agility and innovation with commercetools or stability and deep integration with SAP.

Frequently Asked Questions

What is the key difference between commercetools and SAP Commerce Cloud?

The key difference lies in their infrastructure: commercetools uses a headless, API-first, microservices model for flexibility and scalability, while SAP Commerce Cloud operates on a more monolithic structure with deep ERP integration, offering stability but less agility.

What are the pros and cons of choosing commercetools over SAP Commerce Cloud?

commercetools offers flexibility and scalability but requires technical expertise, while SAP Commerce Cloud provides deep integration and stability at a higher cost and complexity.

How do pricing and TCO compare between commercetools and SAP?

commercetools offers a revenue-based subscription model with lower upfront costs and generally lower TCO, while SAP Commerce Cloud follows a license-based model with higher initial expenses and a more significant TCO due to ongoing maintenance and complex integration process.

How do commercetools and SAP Commerce Cloud handle ERP integration?

SAP Commerce Cloud seamlessly integrates with SAP ERP, while commercetools requires third-party solutions for ERP systems.

Can’t decide which is the right eCommerce platform for growing your online store? Reach out to us for your personalized consultation on how to elevate your business online! Let’s achieve success together!

About scandiweb

scandiweb is an eCommerce agency specializing in development, migration, optimization, and more. With expertise across platforms like SAP Commerce Cloud, commercetools, and Magento, scandiweb helps businesses grow, scale, and improve revenue through tailored solutions. Trusted by global brands, we focus on driving digital success with innovative strategies and a customer-centric approach.

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