Many long-standing retailers have built their online success on Magento 1. However, as the platform aged, maintaining performance and introducing new functionality has become increasingly difficult. 

That’s why Shopify has become a popular choice for many brands today, even those managing complex catalogs and detailed customer journeys. It offers a faster launch cycle, built-in security and hosting, and easier management without heavy technical maintenance.

When it was time to modernize its digital store, J.R. Dunn, a leading U.S. luxury jeweler, chose Shopify for its flexibility, speed, and simplicity. Here’s how the new Shopify platform helped the brand reach new milestones without compromising its luxury identity.

About

Founded in 1969 in Florida, J.R. Dunn is a family-owned luxury jeweler and an authorized Rolex retailer, serving customers across the U.S. for more than five decades. Known for its exceptional craftsmanship and service, the company manages over 3,000 monthly orders during peak seasons and operates one of the most comprehensive online collections of certified diamonds, engagement rings, and timepieces.

Partnering with scandiweb allowed the brand to update its digital experience while maintaining the same standard of elegance and reliability its customers expect.

Project goals

J.R. Dunn wanted to:

• Migrate from Magento 1 to Shopify without data loss or downtime
• Preserve data integrity across 130,000+ diamond SKUs
• Build custom shopping flows for diamonds and rings, allowing customers to browse, configure, and reserve jewelry with ease
• Ensure scalability for large catalog management with vendor integrations and real-time syncing
• Prepare for future ERP and automation integrations
• Create a stable, easy-to-use, modern platform that supports continuous growth.

Challenges

At the start, the project team compared Magento 2 and Shopify to determine which would better meet the business’s needs. Magento 2 offered greater customization but at higher cost and complexity. Shopify provided faster implementation, simpler management, and built-in stability. Therefore, the final choice favored Shopify’s operational agility and cost predictability.

Read more:
Magento Open Source vs Shopify: Which eCommerce Platform is Right for Your Business?

Migrating from Magento 1 to Shopify

The migration was technically complex due to inconsistent data and legacy customizations accumulated over years on Magento 1. Scandiweb built custom migration scripts and cleanup workflows to transfer every diamond, ring, and setting accurately while redesigning the storefront to restore a consistent luxury look.

Over time, the legacy Magento 1 site had been modified in many small, unplanned ways, making it harder to maintain and visually inconsistent. The new Shopify build needed a cleaner, more organized design that looked polished and was easier to manage long term.

Migrating from Magento 1 to Shopify

The migration was technically complex due to inconsistent data and legacy customizations accumulated over years on Magento 1. Scandiweb built custom migration scripts and cleanup workflows to transfer every diamond, ring, and setting accurately while redesigning the storefront to restore a consistent luxury look.

Over time, the legacy Magento 1 site had been modified in many small, unplanned ways, making it harder to maintain and visually inconsistent. The new Shopify build needed a cleaner, more organized design that looked polished and was easier to manage long term.

Managing 130,000+ diamonds

A critical challenge was managing a massive, multi-vendor diamond catalog efficiently within Shopify’s limits. Off-the-shelf apps were evaluated but lacked flexibility, control, and scalability.

Scandiweb proposed building a custom diamond management app that automatically synced product data from five suppliers, managed live inventory and pricing, and unified vendor information into a single, standardized structure.

Handling Shopify’s product filtering limitations

Shopify’s native filtering caps functionality at roughly 5,000 products per collection, which was a major limitation for J.R. Dunn’s catalog of over 130,000 diamonds. Without an alternative solution, customers wouldn’t have been able to efficiently browse or filter by key attributes like cut, clarity, or carat.

As a solution, scandiweb integrated the Fast Simon SDK to unlock advanced search, smart faceted filtering, and instant product recommendations, ensuring smooth navigation at scale.

ERP integration delays

The project’s initial plan relied on a new ERP serving as the single source of truth for product data. However, when the ERP migration was delayed, scandiweb adjusted by performing a full product import and sync based on SKUs, keeping the setup ready for a future ERP connection.

Approach

Foundation and UX alignment

Before development began, scandiweb worked closely with J.R. Dunn to plan how the new Shopify store would look and perform. The goal was to combine a smooth shopping experience with a structure that could handle a large catalog, multiple vendors, and SEO needs from the start.

A focused UX review shaped the theme selection, design direction, and performance goals. The store was built on a customized version of scandiweb’s Satoshi theme, chosen for its ability to deliver a luxury look while staying fast and scalable. In parallel, the team designed a diamond management strategy to unify vendor data and keep the brand experience consistent across every product touchpoint.

SEO migration

Scandiweb treated SEO as part of the build, not an afterthought. A “5 + 1 step” migration plan included technical setup, redirect mapping, metadata migration, QA, and post-launch monitoring. A three-phase audit (before, during, and after launch) helped preserve traffic and rankings.

Interestingly, Shopify’s fixed URL structure, often seen as a limitation, actually worked to J.R. Dunn’s advantage by standardizing the site’s architecture and reducing metadata inconsistencies. All product and collection URLs now follow the same clean, predictable format, making it easier for search engines to crawl and for customers to navigate.

After launch, the SEO team monitored site performance for several weeks, checking redirects, sitemaps, and keyword rankings to make sure search visibility and traffic remained stable during the transition.

Read more:
Shopify SEO Case Study: URL Restructure Leads to +150% in Conversion Rate

Core features and functionality

To recreate and enhance J.R. Dunn’s Magento experience on Shopify, scandiweb built a platform that balanced performance, scalability, and luxury presentation.

• Custom Shopify app imports and syncs data from five vendors, managing over 130,000 diamond listings.
• Diamond reservation system allows customers to view, request, and reserve stones directly through Shopify Admin.
• Ring Builder tool lets customers pair diamonds with settings, built natively without third-party apps.
• Fast Simon SDK integration enables advanced search, filtering, and personalized recommendations.
• Unified design system applies across the homepage, PLPs, PDPs, cart, and key content pages for a consistent, high-end look.

The custom diamond app became the main data hub for the store. It brings together vendor feeds, updates pricing and availability automatically, and connects related tasks like reservations and reporting. This means that J.R. Dunn can now cut down on manual work and continue to grow without major changes to the system.

Infrastructure and scalability

Since J.R. Dunn handles high traffic and large order volumes during peak seasons, the store needed a stable setup that could scale easily. Scandiweb used ReadyMage as part of the build and post-launch environment strategy. This setup allows the store to run smoothly, connect with new systems like the ERP when ready, and keep improving as the business grows.

With minimal hosting costs for the custom diamond app and no third-party licenses, ongoing maintenance remained predictable and low.

Results

The Shopify migration was completed in 6.5 months, covering all critical data and design requirements:

• Migrated 10 CMS pages
• Migrated 1,000+ categories, 25,000+ simple products, 68,000+ customers, and 72,000+ historical orders
• Built a custom diamond app importing over 150,000 diamonds from five vendors
• Achieved a perfect SEO score of 100 at launch
• Delivered a stable, high-performance store ready for future ERP integration.

The work continues with planned design updates, faster page loading, and a gradual move to ERP-managed product data, supported by ongoing help from scandiweb.

Looking to migrate from Magento 1 to Shopify? Scandiweb helps established retailers move to modern, flexible platforms while preserving data integrity and performance. Get in touch with our team to discuss the right migration path for your business.

The post Case Study: Magento 1 to Shopify Migration for a Luxury Jewelry Brand appeared first on scandiweb.

After past attempts to build a direct-to-consumer (D2C) channel didn’t stick, Sports Group Denmark was eager to get it right. During our partnership, we reengineered their eCommerce infrastructure, resulting in a 10x increase in revenue and a long-term growth engine for the business.

About

Sports Group Denmark is a multi-brand group in the sports and fashion industry. With a strong presence in B2B retail, the company manages over 20 brands and has an established network of distributors and physical retail partners. Their goal was to expand into D2C eCommerce without disrupting existing sales channels. After previous eCommerce efforts failed to deliver, the company partnered with scandiweb to build a stable and performance-driven D2C eCommerce solution.

Project goals

• Build a modern D2C infrastructure for 20+ brands
• Rebuild ERP and PIM connectors
• Launch mobile-first brand websites on Magento
• Ensure brand design teams can collaborate efficiently with development
• Improve brand visibility and consumer perception and trust
• Make the site accessible across languages, devices, and regions
• Support order management and customer self-service.

Challenges

The company’s legacy backend infrastructure was unable to support scaling to 20+ brand websites. ERP and PIM connectors needed a complete rebuild to sync product and inventory data at scale.

Each brand had its own identity, visual language, and business logic. Balancing that individuality with a unified Magento setup required flexible architecture and clear collaboration. Additionally, the first three stores were required to go live within 7 months.

Approach

Our joint project structure integrated internal brand-specific designers with scandiweb’s developers. This way, each store reflected its brand DNA while adhering to best practices in UX and performance. Our development team worked on: 

Custom Magento development

We customized Magento to support:

• One-page checkout
• Visual search suggestions with product thumbnails
• Customer dashboards for profile management, order tracking, wishlists, subscriptions, and more
• Multi-language and multi-region configurations.

Connector reengineering

We rebuilt ERP and PIM connectors to handle product, order, and inventory data across all brand stores, ensuring real-time product and inventory sync and efficient order routing to a robotized Autostore warehouse.

UX and accessibility-first design

All sites were built mobile-first, with clean navigation, structured product categorization, highly accessible frontends, and ongoing work toward full accessibility compliance.

Key D2C features included:

• One-page checkout for faster conversion
• Visual product search suggestions
• “My Account” dashboard for full customer self-service
• Support for multiple local languages and regional settings.

Results

Sports Group Denmark went from zero to…

• 25 daily orders across new D2C stores
• Revenue growth by 10x in 12 months
• 600+ newsletter signups in the first 3 months
• 230+ active customer accounts within 3 months of launching “My Account”.

Rebuilt backend systems now support over 20 brands under a single, scalable Magento-based framework. Stores are optimized for cross-border trade with multi-language and multi-region capabilities, and efficient PIM and ERP integrations enable smooth fulfillment, including real-time inventory and order tracking. In just one year, Sports Group Denmark transformed its D2C channel from a stalled initiative into a company growth driver.

Looking to achieve the same results with your D2C eCommerce? At scandiweb, we deliver high-performance Magento stores that scale with your ambition. Let’s talk about ways to reimagine your digital channels.

The post 10x D2C Revenue Increase through Magento Transformation for Sports Group Denmark appeared first on scandiweb.

eCommerce has come a long way, but so have customer expectations. Let’s be honest, shopping online still isn’t as seamless as it should be and often requires too many clicks and questions that go unanswered. As a result, shoppers drop off.

In contrast, conversations feel easy. When we need advice, we ask a friend; it’s the same with wanting a recommendation from a store. A growing share of product discovery (over 70% for ChatGPT users) now starts in chat. Not on a homepage or a search bar, but in a conversation. Amazon, Zalando, and other global retailers are already piloting buying via conversational commerce, the practice that lets customers shop through real-time chat powered by AI.

At scandiweb, we believe this is the biggest shift in eCommerce since mobile. And we’re not just watching it happen, that’s not how we like to do things around here! We are making it happen.

What is conversational commerce?

Conversational commerce is exactly what it sounds like: shopping through conversation. But not just any conversation, one that’s powered by AI, personalized in real time, and available everywhere your customers are.

Instead of navigating a maze of menus, filters, and product pages, customers can simply type:

“I need a jacket for rainy weather.”

AI picks up the request, asks a follow-up question or two, checks real-time stock and prices, pulls data from past orders, applies loyalty perks, suggests the perfect product(s), and keeps the conversation going. Each interaction becomes a high-converting sales moment, not a support ticket like we’re used to in relation to chatbots. Conversational commerce drives faster decisions and repeat purchases.

Here’s conversational commerce explained in more detail.

Steps of an AI-powered buying journey

Let’s break down what happens in these chats:

1. Discovery

A shopper sends a simple message: “Need something for a DIY deck project.” (Or AI starts the conversation first, and then reacts based on the customer’s response).

2. Understanding

The AI recognizes intent, even if the request is vague or misspelled, and pulls context from past orders, location, and preferences.

3. Personalized offer

Based on product data and real-time availability, the AI recommends options, upsells smartly, and bundles products for convenience.

4. Assistance & guidance

The AI answers sizing questions, compares features, and explains return policies, just like a helpful salesperson would.

5. Ongoing relationship

AI can reingage, or the next time the customer comes back, in chat, your site, or in-store, the conversation picks up where it left off.

But most conversational tools today offer isolated experiences, like a chat widget on a website, a messaging bot in one app, or a support assistant with limited replies that rarely remembers who the customer is when the channel changes, and they almost never close the loop on the sale.

Chat to Buy brings one continuous, engaging conversation to every channel. The same AI assistent follows the shopper, remembers their history, understands their behavior, and helps them complete their purchase.

Introducing Chat to Buy

Chat to Buy is scandiweb’s conversational commerce solution made for omnichannel retailers. It connects every customer touchpoint – web, apps, messaging, kiosks, and in-store – into a single ongoing conversation powered by AI. No matter where someone shops or what they need, the experience is context-aware, personalized, and consistent.

And more importantly, it’s also a way to sell.

While most chat tools stop at product suggestions or support answers, Chat to Buy guides the whole journey from re-engagement and discovery to real-time stock checks, upsells, and completed purchases, all within the same thread. It’s designed to increase order value and reduce drop-off, without interrupting the customer experience or adding work for your team.

How Chat to Buy makes selling easier

Traditional eCommerce often resets the customer journey every time someone returns. Their preferences and cart disappear, and questions get asked and re-asked across different channels. Chat to Buy keeps the conversation alive, connecting every touchpoint with a single AI-driven system that remembers the customer and makes it easy to complete a purchase. Here’s the impact it has:

• Higher conversion rates – when customers can ask questions and get answers about products, stock, delivery, or policies in the moment, they’re more likely to buy.
• Bigger order value – AI introduces relevant bundles and higher-margin items naturally within the conversation.
• Bring back inactive customers – Chat to Buy uses purchase history and behavioral signals to reach out via WhatsApp, SMS, or email at just the right time.
• Fewer returns – when customers get real-time help during the decision process, they’re less likely to send products back. 
• Lower support load – routine questions, such as order status, returns, loyalty balance, are handled automatically.
• Unified channels – Chat to Buy remembers the whole history, regardless of whether a customer starts on your website, switches to WhatsApp, or walks into a store.
• Faster checkout help – customers get the clarity they need about payment options, delivery times, etc., right when they need it.
• Smarter campaigns – what people ask and convey in these chats can be turned into smarter segmentation and more relevant targeting.
• Lasting competitive edge – Chat to Buy helps you capture and retain first-party data that no one else has, giving you an advantage in personalization and retention.

Why alternatives fall short?

Other tools	Chat to Buy
Built for a single channel only	Works across all customer touchpoints
Lose context when switching platforms	Maintains memory in every channel and visit
Handle only basic support or FAQs	Runs re-engagement, upsells, onboarding, checkout
Require a DIY setup that breaks easily	Delivered, customized, and maintained by scandiweb
Don’t scale for multiple markets or teams	Built for multi-language, multi-market enterprises
Limited integrations, no real-time data	Connects to your store, CRM, PIM, and analytics

How Chat to Buy works

Chat to Buy is built in three layers: the core AI engine, the business logic that forms how it works for your goals, and the interfaces that meet your customers wherever they shop.

Foundation layer: core platform & AI

At the core is a powerful AI engine trained on your store data and customer behavior, making the experience feel personal, relevant, and reliable in any language and at any time. The AI agent can:

• Pick up on vague, incomplete, or typo-ridden messages with 95%+ accuracy in 100+ languages
• Remember customer past orders, preferences, loyalty points, and other data
• Support 50+ behavioral signals and cross-channel memory
• Pull live pricing, stock, delivery options, and loyalty perks from your systems
• Track everything via built-in conversation logging, privacy controls, and performance reporting to help you measure impact and stay compliant.

Features layer: your unique needs

No two retailers use Chat to Buy the same way. The second layer adapts the experience based on your priorities, including:

• Automatically reaching out at the right time with relevant reminders and personalized offers to re-engage inactive customers → ~20% reactivation in the first month (10x better than email).
• Suggesting upgrades and bundles naturally within the conversation, not as a last-minute push → 15–30% higher average order values.
• Answering questions about order status and more → 40–60% reduction in support tickets.
• Adding any features you need, such as connecting to your CDP, running onboarding flows, or handling store-specific rules.

Interface layer: sales & customer touchpoints

Your customers don’t shop in one place, and they shouldn’t have to start over every time they switch channels. Customers can ask a question at the store, later receive a follow-up via email, and then chat and reorder through WhatsApp, without ever repeating themselves. The interface is powered by the same AI and memory throughout and brings Chat to Buy to all your touchpoints:

• Website
• WhatsApp
• Mobile app
• SMS
• Email
• Voice
• Kiosks
• In-store devices
• …or anywhere you want it!

Chat to Buy in practice

Solving complex DIY needs

Our client, a leading DIY and home improvement retailer from the Nordics, wanted to support customers working on complex projects without increasing their support team or sacrificing personalization. With thousands of SKUs and seasonal surges in demand, many shoppers needed step-by-step help, like:

“What do I need to build a deck?”

“Which screws work with this board?”

“Is this paint outdoor-safe?”

“How much wood do I need for 12 square meters?”

“Can I pick this up in-store tomorrow?”

Instead of sending them to a support page or hoping they’d figure it out, we helped our client launch an AI-powered project assistant using Chat to Buy, trained on real customer journeys and common DIY builds, and connected directly to the live catalog.

Results

• One intelligent conversation that guides users through entire projects
• 5x longer average session time
• Increased conversion rates and AOV
• Less dependency on seasonal staff.

Re-engaging churned customers

Zorro offers premium pet food and care products for dogs and cats. They cater to pet owners who value purity, dietary specificity, and premium quality, often serving customers whose pets have sensitive or selective needs. With a loyal customer base but a naturally spaced-out reorder cycle, Zorro faced a familiar DTC challenge. How to win back churned customers and increase repeat purchase frequency? But do so efficiently, without over-relying on generic emails or broad remarketing campaigns.

Using Chat to Buy, Zorro launched an AI-powered WhatsApp sales concierge integrated with their CDP and purchase data. It allowed them to:

• Identify lapsed customers based on timing and order history
• Send highly relevant messages at just the right moment
• Carry out the full conversation (product discovery, questions, suggestions, upsells, and reorder) inside WhatsApp, without losing context.

For a brand built on quality and care, Chat to Buy became a natural extension of their customer experience.

Results

• 32% reactivation of churned customers
• Repeat purchases driven through ongoing, personalized chat engagement
• Live in just 2 weeks from kickoff to launch.

The future is conversational

Traditional eCommerce expects customers to figure it out on their own, and that experience costs businesses in missed sales and low retention.

Chat to Buy brings together the tools and context needed to support a purchase from the very first question. It understands what each customer is looking for and keeps the conversation going with relevant data, no matter where they shop.

For brands, that means higher conversions, larger baskets, more returning customers, and fewer support tickets.

For customers, it feels like having a helpful assistant that already knows them and what they want.

The time to act is now. Ready to launch a better way to sell? Get a personalized demo and see how Chat to Buy works with your goals. Prefer to start with a conversation? Reach out to [email protected], and let’s talk!

The post Chat to Buy: The Future of eCommerce Is Conversational appeared first on scandiweb.

Beyond products, online customers nowadays buy experiences. That means the pressure is on for B2C companies to deliver more than just a good-looking storefront. Every page, interaction, and every second of load time has to earn its place. 

In this article, we’re showcasing standout B2C websites we’ve built across fashion, footwear, home goods, electronics, luxury, food, outdoor, telecom, and even non-profits: global names like PUMA and JYSK, design-led brands like HOPE and Lafayette 148, and more. If you’re building or scaling a B2C store, these examples will give you ideas worth stealing.

What makes a great B2C eCommerce website

In B2C eCommerce, first impressions matter, but they’re just the beginning. A beautifully designed homepage means nothing if the site loads slowly, the filters don’t work, key info is hidden, or checkout feels like a maze. Customers expect more. 

The best-performing B2C sites are lightning-fast and optimized on mobile, guide users from discovery to checkout without friction, make every user feel special, and are built on stable and secure tech stacks.

Design still plays a significant role in communicating a brand and building loyalty. But the real magic happens when design is backed by great performance and smart, tailored UX. Let’s take a closer look.

1. PUMA – global performance with market-specific PWA stores

PUMA’s global eCommerce presence is built on Adobe Commerce with ScandiPWA. Argentina, the Middle East, Mexico, and the global main store are tailored to local markets while maintaining global brand consistency. With region-specific payment methods, legal compliance features, and UX enhancements to personalize customer journeys, the platform supports high performance and local relevance.

Each market runs on a shared codebase but operates independently, allowing teams to reuse features while customizing features and integrations as needed. PUMA’s infrastructure supports high SEO scores and fast load times across devices, ensuring consistent growth and reach in new regions.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: ScandiPWA
• Hosting: ReadyMage (PWA-optimized)
• Integrations: Brightpearl, Novomind, Adyen, Mercado Pago, Hyperpay, DotDigital, Segmentify, EnvioPack, Insider

Highlights

• Country-specific features like ID validation, legal invoicing (Argentina), and Arabic RTL support (Middle East)
• Partial order cancellation, installment logic, and custom checkout flows for reduced friction
• Custom integrations with OMS, ERP, CRM, payment providers (Adyen, Mercado Pago, Hyperpay), and marketing tools (DotDigital, Segmentify)
• Localized visual elements & personalization
  • PWA frontend offers an app-like experience with smooth transitions and animations, especially effective in markets like Mexico
  • Optimized single-page checkout improves conversion by reducing friction and visual clutter
  • Smart product recommendations powered by Segmentify and Insider, including “recently viewed,” “bought together,” and category-specific widgets
  • Mini product swatches and add-to-cart buttons on PLPs boost engagement by making browsing and purchasing faster
  • Campaign-driven personalization with Insider, serving contextual recommendations on landing pages and CMS blocks
  • Sticky CTAs and mobile-friendly layouts
• 80+ Lighthouse scores and 700–800+ SEO health scores across markets
• Shared global project management layer ensures scalable, aligned development across all stores
• Store go-lives completed in under 15 minutes, with first orders received within minutes.

2. Sportland – Adobe Commerce in sports mode

Sportland is the leading sportswear retailer in the Baltics with a high-performing Adobe Commerce store built to scale across multiple markets. With over 50,000 SKUs and five regional storefronts, the platform supports rapid deployments, real-time inventory syncing, and robust omnichannel features, including in-store pickup within 30 minutes.

Built on a ScandiPWA frontend and hosted on ReadyMage, the site is optimized for quick campaign rollouts and consistent customer experiences across the Baltics, Finland, and international markets. AI-driven personalization and smart product discovery keep shoppers engaged and converting at a high rate.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: ScandiPWA
• Hosting: ReadyMage
• ERP: Python middleware with Citrix Virtual Apps
• Personalization & marketing: Clerk.io, SearchNode, Klaviyo

Highlights

• In-store pickup with real-time stock visibility – orders ready within 30 minutes
• AR try-on that boosted PDP engagement 6x and increased conversions by 15%
• Personalized product recommendations (Clerk.io, Klaviyo, SearchNode) that drove 80% higher conversion in sessions with active blocks
• AI-powered smart search and dynamic merchandising for improved product discovery
• Optimized PLPs and PDPs with clear CTAs, mini product swatches, and mobile-first layouts
• Ongoing testing and CRO improvements to streamline paths to purchase and reduce friction
• MVP launch in 3 markets within 20 working days; 1,000 orders in the first 48 hours.

3. Lafayette148 – lux fashion store built on Adobe Commerce Cloud

Lafayette 148, a New York-based luxury fashion house, brought its timeless aesthetic to Adobe Commerce Cloud. Built to showcase collections with immersive storytelling and smooth usability, their platform delivers luxurious style and sleek performance without compromising years of historical data.

Technology

• Platform: Adobe Commerce Cloud
• Hosting: Adobe Cloud
• Frontend: Adobe Page Builder with advanced content types

Highlights

• Custom “Shop the Look” module allows customers to build entire outfits, choose color and size, and preview them instantly
• Advanced Page Builder animations and widgets support rich brand storytelling
• Store Locator extension supports 500+ retail partner locations
• First order placed minutes after redesigned store launch, with post-launch surveys confirming positive customer reception.

4. Läderach – conversion-driven site for a luxury chocolatier

Läderach’s online store brings the elegance of Swiss chocolate into a premium digital experience. Built on Adobe Commerce with a lightning-fast Hyvä frontend, the website pairs stunning visuals with performance, earning industry awards and lifting revenue through conversion-focused design.

The platform is more than beautiful. It’s backed by scalable infrastructure, smart integrations, and continuous CRO improvements for high-speed shopping and gift-ready UX flows. Läderach’s eCommerce presence is a masterclass in how luxury brands can thrive online.

Technology

• Platform: Adobe Commerce (Magento) 
• Frontend: Hyvä
• Hosting: AWS auto-scalable infrastructure
• Integrations: ERP, DotDigital

Highlights

• Hyvä frontend delivers fast load times without sacrificing design quality
• CRO-backed redesign addresses two key gaps: premium price perception and gifting association
• Gift cards, store finder, and high-res visuals reinforce Läderach’s brand as indulgent and gift-worthy
• Personalized content and guided gifting flows
• Results after a seamless transition from WordPress/Magento split to a unified Adobe Commerce build:
  • +47.8% conversions
  • +25.5% engagement time
  • +61.1% sessions with checkout
  • +39% revenue.

5. Rockar – the first online car dealership built on Magento

Rockar disrupted the automotive world by taking car sales entirely online. As the first platform to enable customers to configure, finance, and buy premium vehicles digitally without setting foot in a dealership, Rockar set a new benchmark for eCommerce in the automotive industry.

What powers it all is a Magento-based system wrapped in a microservices architecture, enabling a multi-brand SaaS setup that scales with ease. With in-house UX design, real-time trade-in valuation, finance approvals, and omnichannel flexibility, Rockar delivers a car buying journey that feels as easy as ordering online.

Technology

• Platform: Magento with multi-tenant SaaS architecture
• Frontend: Node.js, Next.js, GraphQL, React
• Integrations: Real-time stock sync, finance partners, trade-in APIs

Highlights

• Customers can configure every detail, get financing, and check out, all online
• Real-time trade-in valuations based on license plate numbers
• “Save Checkout” lets users browse at home, continue in-store, and complete purchase later
• Fully digital purchase documentation
• In-store kiosks powered by Chrome extensions for showroom support
• Multi-brand flexibility with one Magento backend powering several dealerships.

6. OM System – 70 store views managed with Sanity + Magento

OM System, a global photography brand renowned for its high-end cameras and lenses, operates an Adobe Commerce platform with over 70 store views and content in 20+ languages. To streamline content publishing and ensure consistency across regions, they use Sanity CMS and have introduced a redesigned eCommerce experience tailored for a high-consideration B2C product.

Technology

• Platform: Adobe Commerce (Magento)
• Frontend: Hyvä
• CMS: Sanity

Highlights

• 70 store views managed from a single Sanity CMS instance
• 55+ reusable content blocks for consistent, localized publishing across markets
• API-based rendering connects Sanity to Magento, enabling dynamic content updates
• Redesigned UX with UGC galleries, thematic landing pages, and simplified product discovery
• Two-part PDP format separates product storytelling from purchase flow
• Custom bundle builder supports multi-market kits with dynamic pricing and promotions
• Optimized mobile layouts and conversion-focused navigation enhance usability across devices.

7. Buff – global eCommerce platform for iconic sportswear

BUFF®, the brand behind the original multifunctional tubular, runs a feature-rich Adobe Commerce store. With 8 websites, 44 store views, and support for 59 countries and 8 languages, the site offers localized content and user experiences. A custom ScandiPWA frontend ensures smooth performance and mobile-friendly UX across markets.

The website features interactive tools, including a 3D tubular customizer and a mix-and-match module, to support cross-selling. A simplified menu structure with over 150 subcategories makes navigation easy, while product-based top-level categories help customers quickly explore what’s relevant. Region-specific CRO programs and ongoing UX improvements keep the site conversion-focused and aligned with customer needs.

Technology

• Platform: Adobe Commerce Cloud
• Frontend: ScandiPWA
• Hosting: Adobe Cloud infrastructure
• PIM: Akeneo 

Highlights

• Secure accordion-style checkout with quick cart edit function, form validation, social proof, and multiple payment methods
• Localized checkouts and region-specific payment methods across 59 countries
• Drag-and-drop customization for BUFF® tubulars, enhanced with 3D models
• Product-based top navigation menu (150+ subcategories) lifted revenue by 176% YoY.

8. Zumiez – specialty retailer acing Core Web Vitals

Zumiez operates as a mall‑based specialty retailer of action sports apparel, footwear, equipment, and accessories, with a strong presence across the U.S., Canada, and Europe. Their online store, built on Adobe Commerce with a ScandiPWA frontend, delivers a fast, app-like experience that feels tailored for mobile-first shoppers. Smooth navigation, quick load times, and performance-focused design make the site feel responsive and easy to explore, even across a large catalog of brands and product types.

Technology

• Platform: Adobe Commerce (Magento)
• Frontend: ScandiPWA
• CMS: Page Builder (Adobe Commerce)

Highlights

• Fast-loading PWA experience with smooth mobile interactions
• Optimized menus, brand listings, and product filters
• Frontend behaves like a progressive web app, with seamless transitions and minimal delays between interactions
• Regional storefront support with location-based content and currency
• Sansec Security Scanning to detect and resolve website security threats
• Green Core Web Vitals across homepage, PLPs, and PDPs.

9. JYSK – fast and stable omnichannel home retail

JYSK Canada online store offers a polished and responsive shopping experience for home furniture and décor. Built on Adobe Commerce with a Hyvä frontend, the site emphasizes performance and ease of use on all devices. 

Product pages use Hyvä’s modular approach, improving performance while supporting custom product types like configurable bundles and special offers. Navigation menus, mini carts, and other global elements feel fast and intuitive. The site is tightly integrated with JYSK’s in-store systems. Inventory updates in real time across warehouses and stores, while shoppers are guided to their nearest location with an automated store locator.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: Hyvä
• ERP: Navision

Highlights

• Hyvä-powered performance: green Core Web Vitals and faster interaction across key page types
• Real-time multi-warehouse stock status update for every product
• Omnichannel solution for 50 stores featuring in-store pickup, catalogs, call center, and desktop/tablet/mobile
• In-store pickup with automatic store suggestion based on customer location
• Responsive interface across devices, with fast load times on mobile
• Product content enriched with related blog posts and seasonal inspiration
• Results after website optimization:
  • +20.1% checkout conversion rate
  • +43.8% transactions
  • +58.0% unique purchases.

10. Moose Knuckles – cloud-based scalability and device-agnostic UX

Moose Knuckles is a premium outerwear brand with a high-performance Adobe Commerce Cloud store built to handle seasonal surges and high traffic. The site focuses on fast browsing, conversion-friendly design, and scalable infrastructure ahead of peak sales periods.

Category and product pages have a clean structure and intuitive navigation. The layout adapts seamlessly across devices, reflecting customer usage patterns and shopping behavior. Multi-source inventory management is in place to unify stock across retail, warehouse, and eCommerce channels, and Momentis ERP ensures inventory, pricing, and orders stay in sync.

Technology

• Platform: Adobe Commerce Cloud (Magento 2)
• Inventory: Magento MSI
• ERP: Momentis

Highlights

• Modern UX optimized for mobile
• Device-agnostic layout based on real customer usage data
• Unified inventory view across channels via Magento Multi Source Inventory
• Cloud-based infrastructure scaled to support high-traffic events like Black Friday
• A custom scandiweb-built store locator helps visitors find any of Moose Knuckles’ nearly 1,000 retail partners, making it easy to bridge online discovery with in-person shopping.

What you can learn from the best B2C websites

The strongest eCommerce stores share a few practical habits in how they’re built and improved over time:

• Sites like JYSK and Zumiez demonstrate how lightweight frontends and simplified layouts result in faster interaction and improved scores across devices.
• With Hyvä or PWAs, it’s possible to redesign high-impact parts of the site, like product pages, while keeping the rest of the site stable.
• Personalize content by context, e.g., PUMA and Buff adapt their content by region, language, payment preference, and user behavior.
• Guide users and avoid overwhelming them – Lafayette148 and Läderach utilize clear CTAs, storytelling modules, and a visual hierarchy to minimize decision fatigue.
• Layouts for all the brands showcased are designed with mobile interaction in mind first.
• Connect online and offline, integrating real-time inventory, store pickup, and showroom tools without disrupting the digital flow.
• Let discovery feel easy (AR try-ons, smart recommendations), because the best sites help users browse with confidence.
• Continuously optimize your B2C website and monitor Core Web Vitals, performance, checkout flow, and page content; refine the site regularly to keep performance aligned with changing customer needs.

The best B2C eCommerce sites look good and work hard. In each of these examples, what stands out is how each brand has tailored the experience to match customer behavior. Fast-loading themes and mobile-first layouts, personalized product discovery, and omnichannel flexibility, among other best practices, offer a glimpse into what modern B2C can be when done right.

Looking to raise the bar for your B2C website? We’re here to help – scandiweb has worked with ambitious brands across fashion, home goods, electronics, luxury, and more to build high-performing, customer-centric eCommerce experiences. Let’s talk about what’s possible for your store.

The post Top B2C eCommerce Websites: What Modern Stores Are Doing Right appeared first on scandiweb.

Working with scandiweb has been a really good experience. They were key in our recent project to migrate our Looker Studio dashboards from Universal Analytics to GA4, which included complex product stat tracking. They not only provided us with clear options throughout the process but were also instrumental in helping us understand and fix several underlying tracking issues. Their expertise and efficiency made the entire migration smooth and successful.

Thanks to all the team!:)

Gisela Morinigo
Open Data Product Manager at Global Fishing Watch

When Google announced the end of Universal Analytics (the platform was shut down on July 1, 2024), organizations across every industry were forced to rethink their analytics setups. For many, the transition to Google Analytics 4 (GA4) raised questions like “how to maintain reporting continuity?, “what to do with years of custom dashboards?” 

Global Fishing Watch faced these same questions, but their needs weren’t typical. As a nonprofit working to increase transparency on the oceans, their team depends on accurate web and product analytics to support research, policy, and public awareness. We partnered with them to replicate and enhance their business intelligence (BI) setup and ensure it reflects the complexity of their work and supports the people using that data every day.

About 

Global Fishing Watch is a nonprofit organization that uses technology to shine light on what’s happening in our oceans, helping create a more transparent and sustainable future for marine life. By tracking fishing vessels and making maritime data publicly accessible, they support efforts to protect marine ecosystems, combat illegal and unreported fishing, inform better policy decisions, and accelerate ocean governance.

With oceans under increasing pressure, their platform is widely used to understand fishing activity in real time. We felt especially proud to support Global Fishing Watch because their mission extends far beyond data toward creating accountability on the water and giving governments, researchers, organizations, and communities the tools they need to safeguard our oceans for generations to come.

Supporting this mission are several public-facing products:

• Map – an interactive platform to visualize and analyze global fishing activity
• Marine Manager – tools to monitor and manage marine protected areas
• Carrier Vessel Portal – data on transshipment activity and carrier vessels
• Vessel Viewer – detailed insights on individual vessel activity
• Data Download Portal – open access to downloadable datasets for research and analysis.
• API Portal – allows to explore, visualize, and freely download Global Fishing Watch data to transform global collaboration and catalyze solutions for complex ocean problems.

Reliable data operations are critical for a mission built on ocean accountability and open access. With the sunset of Universal Analytics (UA), GA4 migration was all about keeping essential information flowing to those working to protect the ocean.

Project goals

Global Fishing Watch had an extensive reporting setup built on UA, with dashboards blending web analytics and backend product data. Their team needed a solution that could replicate and enhance the setup while relying on good-quality data.

Main project goals:

• Conduct a comprehensive audit of the existing tracking and data collection
• Fix legacy issues and set up GA4 using current best practices
• Rebuild UA dashboards with the GA4 data and improve the existing BI dashboards
• Support the internal team during and after the transition to GA4.

Our priority was building a more flexible and future-proof BI setup that could grow with the organization’s needs.

Approach

Global Fishing Watch had multiple data dependencies across products, platforms, and teams. A successful transition meant carefully auditing what was already in place and designing a reporting setup that would remain stable and usable long after Universal Analytics was gone. Let’s look at each of the project stages in the following sections.

Data quality assurance and improvements

The insights are as good as the quality of data. Before rebuilding any dashboards, we performed an audit and made improvements to the tracking setup.

• GA4 property review
  • We began with a property-level audit of the GA4 setup to check for configuration issues and gaps in data collection. 
  • Based on the audit, we reconfigured GA4 settings to follow current best practices and resolved issues affecting reporting accuracy.
• Google Tag Manager (GTM) audit and cleanup
  • Since Universal Analytics was being phased out, we removed outdated tags and refined the GTM setup to ensure the best level of data governance.
• Custom dataLayer event development
  • We gathered requirements for meaningful user interactions across Global Fishing Watch product pages. These were then implemented as structured dataLayer events to support more granular and relevant reporting in GA4.

Building customized dashboards in Looker Studio

With the data layer improved and GA4 properly configured, we proceeded to rebuild the dashboards. The dashboards relied on the GA4 linked directly to BigQuery, along with backend system data exported to the same warehouse via custom pipelines.

Preparing the data

Query composition

Universal Analytics connected natively to Looker Studio with no quota limits, i.e., the Wild West era of dashboards. GA4, on the other hand, introduced strict limits that kick in with heavy querying, especially with large date ranges, multiple users, or complex filters.

Also read:
How to Overcome GA4 API Limits and Save on Costs
GA4 API Quota Apocalypse and How to Survive It
Note – the limits since then have become much less strict, but you’ll still find our tips above useful!

To bypass these restrictions, we used GA4’s raw BigQuery export. Since this raw data requires additional processing, we built transformation queries to output clean data into dedicated reporting tables. Another data source used in the project was data from the operational system.

Cost control improvement

Google Cloud’s pay-as-you-go model charges for all resource usage. We initially used views for faster development, but needed cost optimization as the project matured.

Key optimizations:

• Switch from views to tables – the biggest cost reduction
• Implement custom upsert logic – daily updates instead of full GA4 re-processing
• Add partitioning and clustering for more efficient queries.

What was once a daily cost during peak usage became the total monthly cost. Proper implementation made a clear difference in how the data pipeline impacted the budget.

Dashboard setup

The dashboard was designed with its key audiences in mind. It consists of aggregated-level pages and product-specific dashboards. On top of that, an executive overview page highlights the most important metrics and timelines for leadership.

Customizations

1. Brand guidelines
   • We styled the dashboard using Global Fishing Watch’s brand guidelines (colors, fonts, icons) to ensure consistency with the company’s visual identity.
2. Product milestones
   • Sometimes you notice a data change but can’t immediately tell whether it’s expected or tied to a product update. To solve this, we embedded a Google Sheet that logs major deployments and changes.

3. Dashboard usage guides
   • Not all user groups are equally familiar with BI tools, and that’s okay. To make the dashboard easier to navigate, we added a built-in guide that walks users through the report’s main and hidden functionalities.
4. Glossary
   • Some teams work less frequently with web analytics. To make interpretation easier, we created a glossary page explaining how key metrics are calculated and what each data source represents.

5. Filtering internal staff
   • We added a simple button that allows users to filter out traffic from Global Fishing Watch employee accounts. Buttons are often underused in Looker Studio!

Summary of dashboard specifics

1. Multiple dashboard sections for different stakeholder groups
2. KPI glossary and dashboard usage guidelines
3. Embedded sheet with product deployment context
4. Styling according to brand guidelines
5. Ability to exclude internal traffic.

Solution architecture

Below is the final solution architecture, which illustrates how data moves from collection to visualization. Web and operational data flow into BigQuery as source tables and are transformed into curated reporting tables through scheduled pipelines.

These reporting tables feed into Looker Studio, where new calculated fields can be applied and dashboards are built for clear, actionable insights. The setup ensures reliable data, efficient reporting, and a sustainable foundation for future analysis.

Results

With Universal Analytics sunset, Global Fishing Watch’s web tracking was successfully aligned with GA4 best practices. The BI reporting setup transitioned smoothly to GA4 data, with enhancements to the user experience and content while ensuring resource efficiency.

Their team now benefits from:

• Clean, accurate data tailored to their needs
• Custom GA4 dashboards delivered quickly to meet the UA sunset, tailored to different levels of expertise
• An optimized reporting pipeline that reduces cloud costs.

We wanted to acknowledge that the Global Fishing Watch team also played an important role throughout the project, sharing input, context, and technical support that contributed to the successful outcome.

The project concluded with a workshop for the GFW team on how to use and adapt their new setup. Since then, our collaboration has continued, with ongoing support for analytics-related questions and requests.

Working with Global Fishing Watch has been meaningful and rewarding for us personally – not only because of the technical challenge, but because of the impact their mission has on ocean transparency and sustainability.

Need help with dashboards that fit your data and your goals? We help teams create fully customized reporting solutions. Request a free consultation, and one of our experts will get back to you shortly!

The post Case Study: Looker Studio Dashboard Migration and Custom BI Setup with Google Analytics 4 appeared first on scandiweb.

Umniah, one of Jordan’s leading telecom providers, is no stranger to innovation. They were the first to launch commercial 5G in the country and a key player in digital transformation. We partnered to rebuild their eCommerce presence into a fully redesigned online store built on Magento 2 with Hyvä, so that it matches the scale and ambition of Umniah’s services and reflects a modern brand experience.

About

Umniah is one of Jordan’s fastest-growing telecommunications providers and the first to commercially launch 5G in the country. Founded in 2005 and part of the Bahrain-based Beyon Group, Umniah offers mobile plans, home and mobile internet, business connectivity, cloud solutions, and digital devices to millions of individual and business customers across the region. Their reputation for innovation is backed by partnerships with global technology providers, including Ericsson, Huawei, Microsoft, and Cisco.

With changing infrastructure and cybersecurity demands for eCommerce across Jordan, Umniah identified the need to modernize their digital strategy. The existing online store had performance limitations and design inconsistencies, and its content workflows required too much manual effort. With new services introduced, third-party vendors onboarded, and personalization and customer experience becoming a priority, Umniah made eCommerce a key focus of its digital transformation roadmap.

Project goals

• Rebuild the eCommerce storefront on Magento 2 using the Hyvä theme
• Deliver a clean, fast, and responsive UI aligned with UX best practices
• Support 2,000+ SKUs and multiple service categories (devices, plans, gaming, etc.)
• Enable personalization, cross-selling, and content-driven shopping journeys
• Launch within a tight timeline while maintaining quality across infrastructure, design, SEO, and analytics.

Challenges

1. Infrastructure

Due to Jordanian regulations, all hosting had to remain on-premises, which limited external access and required a site-to-site VPN for the development team. This setup also added complexity to deployment workflows and environment management. Scandiweb’s DevOps team reviewed the infrastructure and proposed several improvements to help stabilize the deployment pipeline.

2. API changes

Throughout the project, multiple API changes were introduced late in the development process, including those related to payment (UWallet, Direct Pay), login flows, and customer data sync, which affected timelines and required extra coordination for testing and implementation.

3. Custom payment gateway

Because of internal security and payment processing requirements, Umniah requested a custom-built Hyperpay module for Magento instead of a third-party extension. While the custom approach allowed tighter control over security and business logic, it introduced additional development effort and planning risk. Hyperpay’s restrictions on test transactions, especially for specific card types, limited our ability to run end-to-end tests independently. Resolving these issues required extended coordination with the client and Hyperpay to access the right test cards and clarify expected behaviors. 

4. Content population

The Umniah team had full ownership of the content population; however, many team members had limited hands-on Magento experience. This created delays during the final prep, eventually addressed through additional support and training sessions led by the scandiweb team.

Despite the challenges, the project launched on the agreed timeline, supported by close communication and a flexible approach to stabilize post-launch performance.

Approach

UX and design process

Our goal was to create a user experience that matched Umniah’s position as a leader in Jordan’s telecom market. We began with a full UX/UI audit of the existing store, benchmarking against global eCommerce and telecom standards to inform the structure of a new design system. We developed new wireframes, then translated them into high-fidelity mockups, optimized for conversion and content flexibility. The final design combined bold visual elements with structured, intuitive layouts to guide users from discovery to purchase without friction.

Redesign included:

• Homepage with clear product categories, mobile-optimized navigation, and immediate visibility of key offers
• Fully reworked mobile and internet plan pages, offering customizable bundles and transparent pricing breakdowns
• PLPs (devices and services)
• PDPs (devices and services)
• A cyberpunk-themed gaming landing page tailored to a younger audience segment, balancing visual impact with product discoverability
• Consistent product cards redesigned for scanability and comparison, using iconography, labels, and reorganized information hierarchy
• Cart and checkout
• CMS pages (e.g., Contact Us, Track My Order, Success pages)
• CRO consultancy, UI/UX best practices, and micro-interactions to guide conversions.

Read more about our UX & CRO project with Umniah here.

Magento 2 + Hyvä implementation

The new storefront was built on Magento 2 with the Hyvä theme, styled from scratch without migrating frontend components from the legacy store. Hyvä’s clean structure allowed the frontend team to iterate quickly on templates while maintaining accessibility and performance standards.

Global elements (header, footer, navigation) were implemented early, followed by PLPs, PDPs, and interactive blocks for offers, brand highlights, service features, and more. We also built separate product templates for devices and services, reflecting different purchase flows and product configurations.

We added a single-page checkout experience using a third-party extension, styled to match the Hyvä frontend and adjusted to accommodate installment logic and custom validations.

Custom features and content blocks

To support Umniah’s specific business logic and content strategy, we developed several custom modules and enhancements across Magento’s backend and frontend:

• Product & purchase logic
  • Product templates and attribute sets to support device and service product types, based on attribute data provided by the client
  • Custom flags to manage Umniah installment eligibility and bank installment availability, each triggering relevant frontend logic and admin-side configurations
  • Installing and configuring a free shipping module to automatically apply where relevant
  • Enabled product labels via Amasty’s extension to highlight offers, stock statuses, and promotional messaging
• Checkout experience
  • Integrating and styling a single-page checkout extension to match the Hyvä frontend
  • Additional features like sticky CTA buttons and custom layout sections to support mobile usability and conversion flow
• Insider personalization integration
  • Insider was fully integrated via custom-built Magento modules and API connectors: API authentication and error handling logic, full product catalog ingestion and update sync, user data upsert logic from Magento to Insider, custom CMS widgets to enable Smart Recommendations by campaign ID
  • Multiple campaign-driven recommendation blocks: Recently viewed, New Arrivals, Purchased together, Purchased with last purchased, Chef algorithm-based widgets; filtering logic by category for contextual relevance
  • Quick Shop CMS block to dynamically serve Insider-powered recommendations on key pages.

System integrations

Umniah’s eCommerce platform is integrated with a wide range of internal and external systems. We made relevant adjustments and followed a separate validation and QA process for the following systems:

• Oracle ERP/CRM (adjust APIs from the Magento side)
• Insider for personalization and product recommendations, implemented via GTM with custom product blocks
• Hyperpay as one of the primary payment gateways, integrated as a custom Magento module due to internal security requirements
• Mintroute for voucher and gaming code delivery incorporated in the new Hyvä redesign
• ESRI GIS for mapping the GEO coordinates to the service coverage incorporated in the new Hyvä redesign.

SEO and analytics

Search engine visibility and analytics accuracy were among the top priorities. Our SEO and data teams worked in parallel with frontend development to plan, implement, and monitor everything from infrastructure setup to go-live QA and post-launch reporting. Umniah’s new eCommerce site was as optimized for search engines as it was for its users.

Technical SEO

• In-depth SEO infrastructure audit, including a gap analysis between the legacy and the new platform
• 301 redirect strategy to preserve SEO value and avoid 404s
• Robots.txt, XML sitemap, and meta robots directives review and update
• Configuring Mageworx SEO Suite for structured data, hreflangs, canonicals, and sitemap generation
• Technical SEO customizations
  • Canonical logic across PDPs, PLPs, and CMS pages
  • Structured data aligned with the Magento theme
  • SEO-friendly URL structure and sitemap adjustments
• Google Search Console setup verification for performance monitoring
• Go-live SEO support and post-launch monitoring, with final KPI review and recommendations.

Data & tracking

• Full user journey review to map out key tracking points
• Defining and documenting event-based tracking, including custom events and parameters
• Clean dataLayer push structure implementation with QA
• Insider tags setup and validation via Google Tag Manager
• Cross-platform QA between GTM, GA4, and Insider
• Additional event tracking and scripts based on business needs.

Results

The new Umniah Eshop launch met the agreed timeline and marked a significant step forward in Umniah’s digital transformation.

The redesign focused on simplifying navigation, improving performance, and introducing personalization features. New homepage structure made key offers and services more accessible, especially on mobile, while customized plan pages with clearer pricing and self-service tools improved decision-making. Performance improvements in the Internet Plans post-redesign:

• +86.0% cart-to-view rate
• +71.2% purchase-to-view rate
• +41.1% items purchased

SEO improvements

• +72.1% sessions (overall site traffic increase MoM)
• +13.8% total traffic across eshop.umniah.com and www.umniah.com
• +19.8% clicks to the main Umniah domain after go-live
• +9.37% average CTR MoM
• -3.4 in average ranking position MoM (ranking higher on average) 
• +300 new keywords, with 63 in the top 10 and 7 in the top 3

Umniah’s Eshop transformation has brought their digital presence in line with their role as a national telecom leader. With the right systems now in place, Umniah is well-positioned to lead not only in mobile and internet services, but also in digital commerce.

Ready to modernize your eCommerce experience? Scandiweb helps enterprise brands build future-ready eCommerce platforms. Get in touch today to start your transformation!

The post Umniah Eshop Strengthens Leadership with a High-Performance Magento+Hyvä Build appeared first on scandiweb.

Running a B2B eCommerce site comes with its own set of challenges – complex product catalogs, pricing tiers, account roles, ERP integrations… the list goes on. On top of that, you’re expected to deliver a smooth, B2C-like shopping experience.

In this article, we’re showcasing the 10 best B2B eCommerce websites we’ve built. Each one solves real business problems with smart features and seamless user journeys. We’ve gathered examples across telecom, electronics, cosmetics, industrial parts, and other industries. Let’s check out B2B sites setting the standard, and what you can learn from them.

Why B2B eCommerce sites need to do more

In addition to product specifications and order forms, today’s B2B buyers expect the same convenience and effortless shopping experience they get from B2C, but with the flexibility and logic that only a great B2B platform can deliver.

Here’s why your B2B site needs to go beyond basic functionality:

• B2B buyers now expect B2C-level experiences (self-service portals, mobile-friendly checkout, etc.)
• Complex operations, such as layered pricing, approval workflows, and account roles, need to run smoothly, often across thousands of SKUs
• Speed and simplicity drive revenue
• Real-time ERP, PIM, CRM, and other key system integrations are essential for accurate pricing, stock, and customer data
• Personalization (tailored catalogs, role-based access, etc.) isn’t optional anymore.

1. High-performance B2B eCommerce for global teamwear distribution

Macron, a European leader in teamwear and sports apparel, runs a robust B2B eCommerce platform that powers online operations across multiple markets. The store supports real-time ERP-driven product and pricing data, advanced marketing automation, and integrations tailored for professional sports organizations and retail partners.

With ongoing development handled by a hybrid team of scandiweb and in-house developers, Macron’s platform continues to grow. Strategic improvements to backend workflows, data tracking, and international readiness ensure it meets the needs of B2B partners across countries and categories.

Technology

• Platform: Adobe Commerce (Magento)
• Integrations: SAP ERP, Royal Mail, Macron App, Mailchimp

Highlights

• Real-time ERP sync for accurate product, pricing, and stock data
• Integrated Royal Mail Click & Drop and Macron App connections
• Abandoned cart recovery through coupons and email automation
• Streamlined checkout with Google Address Autocomplete
• Micro-conversion tracking setup for better UX and campaign insights
• Stable, secure store with rapid issue resolution and uptime monitoring
• Ready to scale into B2B2C with flexible infrastructure and automation.

2. Umniah’s modern B2B store on Magento + Hyvä

Umniah, one of Jordan’s leading telecom providers, runs a Magento 2 store designed to support complex service configurations, device bundles, and real-time data flows across multiple systems. They have a fully redesigned frontend using the Hyvä theme and a deep integration layer connecting to ERP, CRM, PIM, and personalization tools.

Custom purchase flows following UX best practices, smart recommendations and other personalization features, and mobile-optimized layouts help business users easily configure and order telecom products. With infrastructure tailored to strict local hosting requirements and a complex mix of APIs, payment systems, and internal tools, the setup is fully aligned with the needs of modern B2B buyers. The upgraded website allows Umniah to deliver a digital experience as reliable as their network. 

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: Hyvä theme
• Integrations: Oracle ERP/CRM, Pimcore PIM, Insider, Hyperpay (custom module), PayOne, Mintroute, ESRI GIS, Skynet
• Infrastructure: On-premise hosting with VPN-secured dev access and sandbox deployment

Highlights

• Custom product templates for service bundles, device plans, and telecom packages
• Integrated single-page checkout with tailored logic for installments and validations
• Real-time data sync with Oracle ERP and CRM for pricing, stock, and customer validation
• Insider-powered personalization across product pages and landing pages
• Hyvä-based UI optimized for quick scanning and frictionless navigation
• +86% cart-to-view and +71.2% purchase-to-view rate increase on Internet Plans after redesign
• +72.1% increase in site sessions and +300 new keywords indexed post-launch.

3. BeautyWorks’ B2C and B2B twin sites

Beauty Works, a luxury hair extension brand with 800K+ Instagram followers, over 7,000 accredited salons in the UK, and 700+ international partners, runs its B2C and B2B eCommerce sites on a shared Magento codebase. The B2B store is built using ScandiPWA and mirrors the mobile-first, app-like experience of the B2C site, making it easy to manage and cost-effective to maintain.

With trade-specific features layered on top of the B2C architecture, the B2B site offers a polished, high-performing experience for professional salon clients.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: ScandiPWA
• Hosting: ReadyMage
• Integrations: Celigo ERP, Amasty, Events extension
• Architecture: Unified B2B/B2C setup managed by a single development team

Highlights

• Shared codebase between B2C and B2B stores for efficient development and maintenance
• Logged-in-only access to pricing and cart functionality on the B2B site
• Multiple store view pricing and Amasty store credit for B2B clients
• Events extension integrated for salon-specific promotions and trade campaigns
• ERP sync via Celigo for automated order data import and mapping
• +41% in sessions, +13% in users, and +121% in organic traffic after this new B2B store launch.

4. Custom B2B: A scalable DaaS platform spanning 16 countries

Bechtle is a leading IT supplier, operating a Device-as-a-Service (DaaS) model across 16 European markets. At the core of their B2B eCommerce ecosystem is a custom CRM system powered by a microservices architecture, integrated with Magento 2 to support seamless ordering, customer management, and operational scalability across multiple teams and markets.

With a flexible backend and scalable infrastructure, the platform unifies over 10 legacy systems, streamlining everything from quoting and lead management to onboarding and support, while ensuring a smooth experience for internal users and end customers.

Technology

• Platform: Custom CRM + Magento 2
• Hosting: AWS S3
• Frontend: ScandiPWA, Vue.js
• Backend: Node.js, PostgreSQL
• Communication: GraphQL (frontend-backend), REST API (CRM-Magento + 3rd-party tools)
• Infrastructure: Kubernetes

Highlights

• Custom-built CRM system built with a flexible 25+ microservices architecture and an end-user ordering app running on Magento 2
• Shared ecosystem across 16 countries, eliminating data silos and workflow bottlenecks
• Tailored user flows for quoting, onboarding, and credit evaluation
• Seamless SSO between CRM and Magento 2 using Keycloak
• Consistent data management and efficient B2B sales across departments and markets
• Scalable architecture supports fast expansion without impacting performance.

5. Marketplace housing 300+ ethical beauty brands

Slow Cosmétique runs a selective B2B2C marketplace connecting over 300 certified eco-conscious beauty brands with their end customers. Built on Magento 2 and powered by ScandiPWA, the platform combines a modern, mobile-first storefront with a backend tailored for efficient vendor management and smooth operations.

While consumers shop directly on the site, the business logic supports multiple independent brands, each managing their own boutique, products, and orders, making this a powerful B2B2C setup.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: ScandiPWA
• Marketplace Engine: Unirgy
• Payments: MangoPay
• Marketing: Sendinblue, SalesManago

Highlights

• Vendor portal with custom admin access for 300+ ethical beauty brands
• Target system built with Unirgy, a marketplace module for Magento, to allow merchants onboard external vendors and guide them to create custom boutiques
• Retrofitting and adjusting the vendor portal with a second admin panel, where vendors can manage their products
• Category pages load in 1.5–2s; product pages in under 2s
• Features include social login, subscriptions & recurring payments, ambassador tracking, and PayPal express checkout
• SEO-friendly URLs across vendor boutiques, category pages, and filters
• Integrated email marketing (Sendinblue) and customer engagement (SalesManago).

6. Global touchscreen pioneer with a lead-driven B2B eCommerce

Elo, the company that invented touchscreen technology over 50 years ago, now powers over 25 million installations across 80+ countries. Their Magento 2 eCommerce site focuses heavily on lead generation and CRO, designed to support Elo’s complex B2B sales process with strategic SEO and user journey optimizations.

With ongoing support and technical maintenance from scandiweb, with a dedicated focus on A/B testing, form performance, and content engagement, Elo’s website can capture high-intent users and turn traffic into meaningful leads.

Highlights

• Platform: Adobe Commerce (Magento 2)
• Optimized lead-capture forms based on wireframes, user flow analysis, and A/B tests
• Clearer CTAs and simplified form fields reduce friction and improve conversion
• Strategic SEO roadmap and content structure across regional sites
• Email capture blocks added across high-traffic pages for more touchpoints
• Regular CRO updates to personalize the experience for each visitor.

7. Ionto’s conversion-focused B2B store

Ionto is a go-to brand for beauty professionals, known for supplying premium tools and equipment to stylists and beauticians around the world. Their Magento-powered B2B platform supports a fully digitalized sales journey, combining smart UX with powerful backend integrations.

With a fully redesigned interface tailored to professional buyers, the site offers a seamless shopping experience across multiple store views. WordPress is integrated directly into Magento, creating one unified platform that supports commerce and content while boosting SEO.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: Custom B2B design with integrated WordPress
• Integrations: Pimcore PIM, Infor ERP

Highlights

• Digital-first B2B journey designed specifically for professional buyers
• Magento and WordPress combined into a single platform for better SEO and content integration
• Klevu smart search and AI recommendations to increase conversion and average order value
• Pimcore PIM integration and ERP connector support ensure reliable product and data sync
• Health-check score for the new store improved from 57% to 84% 
• +90.2% online revenue, +93.3% transactions, +44.9% conversion rate, and +100.3% product adds to cart after store launch.

8. Reliable Magento store for industrial-grade B2B

House of Electrical is a Canadian supplier of electrical components, lighting solutions, and value-added services, trusted by professionals for over 40 years. Their Magento-powered B2B store prioritizes long-term stability and smooth system operations, backed by continuous technical support and smart integrations.

The platform is maintained with ongoing support and upgrades, with a strong focus on keeping systems stable and cost-effective. With real-time ERP syncing, custom reporting tools, and merchandising enhancements, the store is optimized for fast, frictionless ordering.

Technology

• Platform: Adobe Commerce (Magento 2)
• Integrations: JDE ERP
• Search & merchandising: SearchSpring
• Monitoring: Cronitor, custom report grid for ERP and module data

Highlights

• Stable JDE ERP integration with real-time data sync and custom import/export reporting
• Merchandising powered by SearchSpring for enhanced product discovery
• Cronitor monitoring ensures timely issue resolution for background tasks
• Streamlined upgrades and deployments with clean production rollouts
• 80% improvement in PageSpeed score compared to the previous B2B platform.

9. Feature-rich B2B flooring platform built on Adobe Commerce

Questmark, a North American leader in commercial flooring, serves its B2B clients through a purpose-built Adobe Commerce store. Designed for contractors, facility managers, and procurement teams, their site offers a smooth path from product discovery to inspection scheduling within a fast, mobile-optimized experience. With 40+ custom page templates, the platform provides clients with everything they need to research and make a purchase.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: 40+ mobile-optimized templates designed for B2B flows
• Integrations: SAP ERP, Salesforce CRM, PunchOut, custom CMS modules

Highlights

• Clients can book demos, request inspections, or buy products directly from the site
• Fully integrated SAP ERP for real-time pricing and stock updates
• Elasticsearch integration supports fast, filterable search across large product catalogs
• Custom extensions for easy content management and feature expansion
• Built-in support for PunchOut catalogs, Salesforce CRM, and FedEx/CH Robinson shipping
• High-performance setup enables long-term scalability for future digital growth.

10. ERP-integrated Magento store for industrial B2B

Wainbee is one of Canada’s largest privately held distributors, supplying industrial motion control, filtration, and automation solutions nationwide. Their Magento store has been fully restored and restructured to support long-term stability, with a new cloud-based infrastructure, modules tailored to industrial buyers, and custom backend logic to match the complexity of their operations.

With ERP integration tailored to their order processing workflows, the platform allows Wainbee to manage large product catalogs, sync order data in real time, support account-based purchasing, and serve B2B customers efficiently through a clean, reliable interface.

Technology

• Platform: Adobe Commerce (Magento 2)
• Hosting: MageMojo cloud
• ERP integration: Custom API endpoints and logic for real-time data exchange

Highlights

• Fully restored Magento store with stable infrastructure and clean order flows
• Custom ERP integration with extended API for accurate order processing
• Account registration, product updates, and payments that run bug-free
• Modules for product-specific logic and industrial catalog support.

These 10 examples prove that great B2B eCommerce is about creating clarity and value at every touchpoint. The most effective B2B stores support effortless transactions, ease internal workflows, reduce friction, and overall make it that much nicer for customers to do business with you.

Ready to upgrade your B2B store? Our enterprise-ready B2B development solutions offer features to handle bulk orders and manage complex accounts. Let’s talk about ways your B2B store can improve.

The post Top 10 B2B eCommerce Websites with Great UX and Smart Features appeared first on scandiweb.

The PPC team was spending over an hour conducting manual PPC audits and health checks. These tasks require working with large sets of pure data—time-consuming and repetitive work that doesn’t leverage human creativity.

To streamline this, we automated the process, letting AI handle the heavy lifting of data analysis while embedding best practices directly into the workflow.

How it works

We built a Claude project that connects to an n8n MCP server, which hosts a range of Google Ads tools. This setup allows Claude to execute PPC audits end-to-end with minimal manual effort.

The project’s knowledge base includes audit templates, best practices, and different audit types—helping Claude not only analyze but also present the results in a structured, accessible way.

Processing and development

Input

• Google Ads client account ID—thats it!

Output

• Comprehensive PPC Audit and breakdown
• Standardized audit format, reducing variability between team members
• Actionable recommendations aligned with industry best practices

Impact

What previously took over an hour of manual work can now be completed in minutes. The PPC team can scale audits, ensure consistency, and focus more on client welfare than pure data.

Built with

• Claude – for analysis and structured reporting
• n8n MCP server – hosting the audit toolset and handling orchestration
• Google Ads API – providing real-time campaign data

Complexity

Medium

Looking to leverage modern AI tools within your company? Get in touch and explore next steps.

The post AI Agent Bites #10: Automating PPC Audits with Claude and MCP appeared first on scandiweb.

Running unique sales models such as fundraising programs and group purchase schemes on a legacy platform can quickly become unmanageable. Relying on manual processes and in-house developers makes the system harder to scale and easier to break.

In Purdys’ case, a 20-year-old custom system was no longer enough to support their coordinator-led programs. With project Fluffle, we partnered with Purdys to build two new Adobe Commerce websites powered by Hyvä, integrated directly with ERP, and designed to give both coordinators and supporters a smooth, self-service experience.

About

Purdys Chocolatier has been known across Canada for its purple-wrapped chocolates since 1907. Over 117 years, the company has grown into 81 retail stores with around 1,600 employees.

Purdys also operates two coordinator-led sales models. Fundraising programs allow schools, clubs, and community groups to sell chocolates and keep a percentage of the sales. Group Savings programs give organizations and communities the chance to order in bulk at discounted prices. These programs had been running on a 20-year-old custom platform that relied on manual steps, a single in-house developer, and fragmented reporting.

With project Fluffle, Purdys partnered with scandiweb to re-platform fundraising and group savings on Adobe Commerce (Magento 2) with Hyvä. This made Purdys an especially exciting client for scandiweb because it was not just a site migration but an opportunity to reimagine how non-standard commerce models can be run on Adobe Commerce.

Project goals

Purdys wanted to:

• Re-platform the Group Purchase Program and Seasonal Fundraising Program to Magento 2
• Deliver a best-in-class, product-based fundraising program
• Provide a seamless transition between eCommerce, fundraising, and group programs with one login
• Gain a 360° customer view across all programs
• Design a unique UI for each site
• Ensure efficient, stable operation of fundraising and group programs
• Guarantee performance and platform stability for seasonal peaks.

Challenges

At the start of the project, many key details were still undecided. Designs weren’t finalized, and some integrations hadn’t been clearly defined. As development began, we worked closely with the Purdys team to fill in the gaps as they came up, staying as close to the original timeline as possible. When requests started going beyond the agreed scope, we flagged them and scheduled them for later as support items.

New requests continued to come in during the build. To keep the launch on track, we made sure the team focused on what absolutely needed to be delivered, while everything else was documented for post-launch.

We also had to work around a technical limitation. Because other projects were using the same Adobe Cloud account, there was no staging environment available; so we built and tested everything in shared integration environments instead. We ran into a few issues caused by differences between the test and live environments, but every issue was tracked, analyzed, and fixed before launch.

Despite the scope changes and technical limitations, the full user journey was delivered as planned. Additionally, ERP development was happening in parallel, but both teams kept their schedules aligned so integration was ready in time.

Approach

To meet Purdys’ goals, we first built two new Adobe Commerce (Magento 2) websites, one for fundraising and one for group savings, and both running on Hyvä frontend. Hyvä’s lean architecture allowed us to build two distinct interfaces with complex custom logic while keeping the sites fast and responsive, even under peak demand. Designs were provided by Purdys, while our role was to implement and adapt them within Magento.

At the same time, we developed custom Season and Campaign logic to support fundraising and group purchase flows; something the standard Magento setup could not handle on its own. All legacy Group and Fundraising data, which had been stored in an old MS SQL database, was migrated into Adobe Commerce to keep continuity.

We also rebuilt the integration with Syteline, Purdys’ ERP system, so that orders and finance data could move accurately between platforms. All three platforms (retail, fundraising, and group savings) now share a unified login, allowing customers and coordinators to switch between experiences without managing multiple accounts.

To support reporting and finance operations, we began setting up analytics and dashboarding in Looker Studio, which continues to be developed during the beta phase. Reporting will give a single view of customer activity across retail, fundraising, and group programs.

Also read:
Hyvä Commerce Case Study: A High-Performance Store for ATX Fitness’ U.S. Launch

Group & Fundraising platform

At the center of the project is a rebuilt Group & Fundraising system. Previously, creating seasons required developer support. Now, Purdys staff can create and manage seasons directly in the Magento admin.

Coordinators can also launch and run campaigns independently:

1. They register and fill out a form with campaign details like name, description, end date, image, and delivery address.
2. The system generates a dedicated campaign page and public URL.
3. Supporters visit the page, browse products, and place orders, each one automatically linked to the campaign.

For fundraising campaigns, a portion of the sales becomes available for coordinators to withdraw. In group savings, supporters buy at discounted rates, with coordinators receiving a smaller margin.

Results

The project is currently in its beta phase, which runs until January. Even at this stage, core improvements are already in place:

• Coordinators and staff no longer depend on developers to create seasons or configure campaigns. Everything can be managed directly in Magento.
• Any user can now launch and run a fundraising or group savings campaign from start to finish with every order automatically tracked against their campaign.
• A single login and ERP connection now keep customer activity, orders, and financial data consistent across retail, fundraising, and group programs.
• Despite custom logic and separate websites, the Hyvä frontend remains fast and responsive, built to handle high traffic events.

From the initial meetings in March 2024 to the beta release, the build took about one year. Delivered on time and within budget, Fluffle marks the first time Purdys’ fundraising and group savings programs can run at scale on a modern eCommerce platform.

Looking to modernize your own fundraising or group sales platform? With Adobe Commerce and Hyvä, we help businesses replace legacy systems, reduce manual work, and deliver high-performance customer experiences. Talk to our team about your project.

The post Case Study: First Self-Service Fundraising and Group Sales Platform on Magento + Hyvä appeared first on scandiweb.

There can be a variety of reasons why customers stop buying. The order gets delayed, a routine changes, life simply gets in the way, and a solid reminder never comes. Traditional win-back tactics like email campaigns or promo blasts often feel impersonal and easy to ignore. It’s easy to assume they’re gone for good.

While most teams focus on acquiring new customers, 65% of a company’s business typically comes from existing ones. And you lose revenue when that group goes inactive. 

Conversational commerce can make a difference. It offers a way to reach churned customers with real-time, personalized messages in their most used channels. With no manual outreach! Once set up, these messages are triggered and adapted automatically based on each customer’s data.

Our client, Zorro.lv, a growing pet food retailer, took this approach. Instead of scaling with bulk messaging, they chose to replicate the one-on-one conversations that defined their brand from the start.

About

Zorro.lv built its reputation on offering high‑quality, natural pet food and treats without fillers and artificial additives. Their products include grain‑free and super‑premium lines, tailored for pets with different nutritional needs. Zorro.lv aims to combine high‑quality products with an attentive, trustworthy customer experience.

As their customers multiplied, the team could no longer personally reach out to those who’d drifted away. We partnered with them to build an AI‑powered sales concierge that restored personal attention via WhatsApp.

Project goals

Zorro.lv had always relied on direct, personal outreach to build loyalty. Now, the team needed a way to:

• Identify the right customer segment most likely to purchase again
• Reconnect with lapsed customers in a personal and timely way
• Maintain Zorro’s relationship-driven tone without switching to bulk promotions
• Automate outreach at scale without losing authenticity
• Free up sales and support staff from repetitive follow-ups while keeping the customer experience consistent.

The ultimate goal was to recreate the feeling of a dedicated salesperson for every customer. Someone who knows their order history, understands their pet’s needs, and reaches out at the right moment.

Approach

To bring back churned customers without losing Zorro.lv’s personal touch, we developed an AI-powered sales concierge connected to their Shopify store and WhatsApp. The project began with building a clear customer segment, then moved into conversation design and technical integration to make outreach feel natural for every customer.

Customer selection

We built the first outreach segment from Zorro.lv’s Shopify data and ensured outreach went to high-potential customers who already had a relationship with the brand. Customers were included if they:

• Placed their last order between 12–24 months ago
• Spent at least €100 in total
• Completed at least two purchases
• Gave marketing consent.

Conversation design

Before launch, we ran test scenarios with Zorro.lv’s team to capture the brand’s tone of voice. The AI needed to sound friendly, knowledgeable, and focused on pet well-being. We reviewed and adjusted conversation examples to match how the team would naturally talk to customers.

The AI assistant was designed to handle conversations end-to-end, adapting based on customer responses and needs:

• Sends the first personalized message using order history and tone aligned with the brand
• Adjusts replies dynamically throughout the conversation
• Detects interest in product suggestions and retrieves relevant items using vectorized product data
• Asks clarifying questions when needed to improve recommendations
• Shares a personalized discount code when purchase intent is expressed
• Handles opt-out requests and removes customers from future outreach
• Flags special or complex cases for manual follow-up by the customer support team.

Technical setup

Customer data is pulled from Zorro.lv’s Shopify store, and all outreach is handled through WhatsApp. A dedicated dashboard allows the team to monitor conversations, review pre-generated messages before sending if needed, and track key performance metrics throughout the campaign to see how it’s performing.

Results

The first outreach campaign focused on lapsed customers who had previously shown strong buying intent. Results within the first few weeks:

• 31% response rate of contacted customers
• 4% conversion rate from the outreach

This exceeds typical re-engagement benchmarks. In similar campaigns, especially via email, conversion rates often stay below 1%. With personalized conversations on WhatsApp, Zorro.lv reconnected with customers in a way that felt familiar and timely. The assistant has since been extended to active customers as well, supporting ongoing engagement and repeat orders without adding pressure to the team.

Conversational commerce works because there’s something undeniably compelling about a message that feels like someone noticed you were missing. The only thing left to do? Simply being ready when the customer is.

With the right data and message, even churned customers are open to restarting the conversation. Looking to build a similar experience for your store? Let’s converse about what conversational commerce could do for your business.

The post Case Study: Conversational Commerce Brings 31% of Churned Customers Back appeared first on scandiweb.