Point of sale (POS) has long been a challenge in Magento setups. Online, Magento gives merchants full control over catalog, pricing, promotions, and customer data. In-store, however, most retailers end up running a separate POS system, often connected through middleware or third-party integrations. 

Instead of one system supporting both channels, retailers are maintaining two, with added complexity in between. That complexity gap is what Hyvä POS is designed to close. 

What is Hyvä POS?

Hyvä POS is a point-of-sale system built specifically for Magento Open Source and Adobe Commerce.

It’s a native iOS app that runs on iPhone and iPad, turning Apple devices into fully functional retail terminals. Instead of relying on a separate system, it connects directly to your Magento instance, giving in-store staff access to the same catalog, customers, inventory, and orders that power your online store.

There’s no middleware layer and no additional database to maintain. Magento remains the single source of truth, with Hyvä POS acting as the interface at the retail counter.

The app is designed with an offline-first approach so that sales can continue even without connectivity. Once the connection is restored, data syncs back automatically. At the same time, when online, stock levels, customer activity, and everything else update in real time.

What makes it different from existing POS solutions

Native, not browser-based

Hyvä POS runs as a native app, not in a browser, allowing it to work offline and integrate properly with retail hardware like barcode scanners, receipt printers, and cash drawers.

No middleware or sync layer

Most Magento POS setups rely on connectors between systems, but Hyvä POS removes that layer entirely; there’s no delay in syncing data and fewer points where things can break.

Built around Magento logic

The system understands Magento natively, including complex product types, customer group pricing, and promotions, without the need to replicate or adapt this logic on another platform.

Designed for real store workflows

Features like cart holding and recall, split payments, refunds, and multi-store configurations are built in from the start, based on how Magento merchants actually run their stores.

How it works

Hyvä POS is designed to be quick to set up and straightforward to run in-store, without introducing new systems into your stack.

1. Connect your Magento store

The app connects directly to your Magento instance via API. Once authenticated, it pulls in your catalog, customers, pricing, and configuration. There’s no separate database or syncing tool involved.

2. Configure your register

From there, you set up how each terminal should operate (payment methods, receipt printing, customer display, and staff access). Cashiers can be assigned roles and permissions, with PIN-based login managed through Magento.

3. Start selling in-store

Once configured, the POS is ready to use. Staff can browse products, scan barcodes, apply discounts, and complete transactions directly from the device. Orders are created in Magento as they happen, following the same structure as online orders.

Two things make a difference in day-to-day use:

• Real-time sync when connected – stock levels, customer data, and orders update instantly throughout channels
• Offline continuity when needed – orders are queued locally and synced back to Magento once the connection is restored.

What you can do with Hyvä POS

Hyvä POS covers the full set of tasks store staff deal with daily, without switching between systems or workarounds.

At the counter

Staff can access the full Magento catalog directly from the device, using category navigation, search, or barcode scanning. All standard product types are supported, including configurable and bundled products. Receipts can be printed on supported thermal printers or sent digitally, with branding configured per store.

Checkout is flexible and applies to common scenarios:

• Cash payments with denomination handling
• Card payments via Mollie terminals
• Store credit and split payments within the same order
• Discounts applied at line or cart level, including Magento sales rules and coupons.

Customer handling

Customers can be looked up or created during checkout, with full access to their order history. At the same time, Hyvä POS supports a customer-facing display, where shoppers can view their cart and totals in real time, follow the payment process, and enter their email to receive a digital receipt, keeping the in-store experience aligned with what customers expect online.

Store and staff management

Hyvä POS supports multi-store setups, allowing different configurations per location while still running on the same Magento instance.

Store teams can:

• Manage inventory by source using MSI
• Open and close registers with cash reconciliation
• Assign staff roles and permissions with tracked activity
• Hold and recall carts, either on the same device or terminals, depending on setup.

Orders, returns, and reporting

Orders created in-store follow Magento’s structure, including invoices, shipments, and credit memos, which allows staff to process full or partial refunds, handle returns directly in the system, and keep order history consistent on all channels.

For reporting, Hyvä POS provides:

• Daily and monthly sales summaries
• Payment breakdowns
• Stock movement tracking.

All data can be exported, making it easier to reconcile and analyze store performance without additional tools.

Is Hyvä POS for you?

Hyvä POS is built for Magento omnichannel retailers who don’t want to manage separate systems for online and in-store sales. It’s definitely a strong fit if your business relies on both channels and you’re starting to feel the limitations of keeping them disconnected.

You’ll likely benefit from Hyvä POS if you:

• Run physical stores alongside your Magento eCommerce setup
• Rely on accurate, real-time inventory
• Want consistent pricing, promotions, and customer data everywhere
• Are currently using a third-party POS with middleware or manual sync workarounds
• Have multiple locations, larger catalogs, or more complex customer handling.

Instead of adapting Magento to fit around a POS, Hyvä POS brings it into Magento itself, resulting in simpler architecture and reduced day-to-day friction in stores. 

Rollout, pricing, and current status

Hyvä POS is currently in its early rollout phase. A pilot program is underway, with early access available through a waitlist. The initial rollout is focused on the Netherlands, Belgium, and the United Kingdom – availability in other regions will follow, with some markets requiring additional certification.

The system runs on Apple devices (iPhone and iPad) that serve as POS terminals.

In terms of pricing:

• A free tier is available for single-register setups with core functionality
• The Pro version is included with Hyvä Commerce and adds features like offline mode, customer display, and advanced staff management.

Early adopters also have the opportunity to influence the product’s direction through feedback during the pilot phase.

Implement Hyvä POS with scandiweb, Hyvä’s Platinum Partner

As a Hyvä Platinum Partner, scandiweb is closely involved in the Hyvä ecosystem. We’ve completed a wide range of high-performing, customer-centric Hyvä projects across industries and contributed to the community with our own solutions and frameworks.

Hyvä POS connects directly to Magento, so its success depends on how well your Magento setup (catalog, inventory, customer data, pricing logic, and integrations with ERP or PIM systems) is structured. We integrate Hyvä POS into your existing setup, configure how your stores operate, and test real checkout flows before go-live.

We support omnichannel retailers exploring Hyvä POS by:

1. Evaluating fit
2. Assessing whether it aligns with your retail model, store setup, and existing systems
3. Preparing Magento for POS
4. Ensuring your catalog, inventory structure, and customer data are ready to support in-store workflows
5. Configuring and integrating
6. Setting up registers, payments, hardware, and connecting POS flows with ERP, PIM, or other systems where needed
7. Rolling out across stores
8. Planning and executing multi-location rollouts, including staff setup, permissions, and process alignment
9. Adapting to real workflows
10. Aligning the system with how your teams actually sell in-store, not just how the default setup works.

Getting started

Hyvä POS is still in its early phase, but it already signals a shift in how Magento merchants can approach in-store retail. If you have a large or growing retail presence, this changes how decisions are made. POS is no longer something to work around but part of the core Magento setup. Join the waitlist at hyva.io/pos to get early access and see how it works in practice.

If you want to understand how it would work with your current setup, scandiweb can help you assess, prepare, and implement it in a way that fits your business.

The post Hyvä POS Explained: What It Means for Magento Omnichannel Retailers appeared first on scandiweb.

In B2B, the eCommerce platform sits at the center of how companies buy, reorder, and manage suppliers, becoming part of the workflow itself. Research shows that most B2B buyers now prefer to complete tasks independently, without relying on sales teams, and they are willing to switch suppliers when digital channels fall short. As high as 90% of B2B customers will turn to a competitor that offers a smoother, more reliable experience, and 87% would pay more for a supplier with an excellent eCommerce portal.

The difficulty is that B2B purchasing does not follow the same logic as B2C. Orders are tied to specific business needs, often defined in advance, and involve multiple people with different roles in the decision. Buyers spend more time evaluating options and verifying details before placing an order. The process is structured, repeatable, and driven by requirements rather than exploration.

This directly affects what users expect from a platform. They need to:

• Locate exact products quickly
• Access detailed specifications without searching across multiple sources
• See pricing, stock availability, and account-specific terms accurately
• Place large or complex orders without introducing errors
• Easily reorder, and more.

When these conditions are not met, the impact is immediate and creates friction on both sides – for the customer trying to place orders, and for the B2B company trying to scale.

What breaks in most B2B platforms

The same issues appear again and again in B2B eCommerce, even when the industries are completely different. The friction tends to come from disconnected systems, weak self-service, hard-to-navigate product information, and ordering flows that take more effort than they should. These problems usually mean the platform was never shaped around how B2B customers actually buy.

Fragmented experiences

Many B2B companies grow through multiple brands, markets, catalogs, or business units. Over time, that often leads to separate sites and disconnected customer journeys. Users end up dealing with different:

• Navigation patterns
• Content structures
• Levels of product detail
• Rules depending on the brand or market.

That kind of fragmentation creates work for the customer. In our project with Ionto, the challenge was exactly this: three separate websites had to be brought into one unified platform that combined catalog and eCommerce functionality while keeping the experience consistent across brands.

Partial self-service

Not fully delivering self-service means that customers can browse, search, and maybe add products to cart, but the more important parts of the journey still sit outside the platform. Typical gaps include needing sales support for quotes, limited access to account-specific pricing, no efficient way to reorder, or too much manual handling for standard purchasing tasks.

Most B2B customers prefer self-service tools, and many will switch suppliers when the digital channel cannot support their needs.

Incomplete product information

B2B product pages have to help users verify whether something is right for a specific use case, team, order type, or requirement. When that information is too thin, too scattered, or too hard to compare, buyers need to leave the site to check documents, contact support, or confirm details internally before they can move forward.

Here’s how we’ve helped our clients enhance product information:

• Create advanced customization and quote-ready product flows for teamwear and bulk orders for Macron
• Prepare clearer product details, eco-property information, and usage tagging to support confident purchases for Enviropack 
• Improved search, product clarity, and list-view detail for users to find exact products efficiently on Cook Medical’s eCommerce portal.

Simplified ordering flows

A standard eCommerce cart is often too limited for B2B needs, as business customers deal with bulk quantities, repeat purchases, configurable items, approval logic, and account-specific conditions. Routine ordering may begin to feel slow.

B2B cart and checkout should have:

• Bulk order tables
• Quote-request options for customizable products
• Quick order functionality
• Dashboards and account tools
• Stock visibility tied to real buying decisions.

What breaks in most B2B platforms is the mismatch between the system and the workflow. When the platform mirrors how customers research, compare, configure, reorder, and manage purchasing, it starts reducing effort on both sides. When it does not, teams fall back on email, spreadsheets, and sales support to complete tasks the platform should already handle. If we look at it from this angle, the digital experience directly affects conversion and revenue.

Top B2B redesigns by scandiweb

In different industries, similar changes reflecting how B2B customers actually buy lead to measurable improvements.

1) Macron: innovative B2B experience

Macron is a global supplier of athletic apparel and teamwear, known for highly customizable products and large, structured orders.

Our goal was to design a flexible B2B platform that supports advanced product customization, bulk ordering, and personalized user journeys tailored to different business needs.

Our approach followed a user-centered process:

• Requirement gathering with stakeholders to define user journeys and key features
• UX wireframes, mapping complete user journeys for three distinct B2B user types
• Final UI aligned with the existing B2C experience to maintain visual consistency.

Design highlights

As a result, Macron’s customers can manage bulk purchases with diverse sizes and variations, access real-time stock information, and request a quote or place an order directly within the same flow. An intuitive dashboard gives quick access to key account information, while structured ordering tables reduce friction in high-volume purchasing.

• +132.5% conversion rate from direct traffic
• +14.1% transactions
• +29.8% year-over-year revenue
• +32.8% returning visitors
• Macron became a finalist for the B2B Trailblazer Award at the 2024 Meet Magento New York Ecommerce Excellence Awards.

Also read:
Macron’s B2B Platform Evolution with Adobe Commerce

2) Ionto: consolidated B2B digital experience

IONTO-COMED is a German manufacturer of professional cosmetic equipment, operating across multiple brands with distinct identities. 

Our goal was to build a unified platform from three separate websites that combines an informational catalog with full eCommerce functionality while maintaining a consistent, structured user experience.

Our approach was driven by data:

• CRO audit to assess user navigation, identify usability gaps, review the site against best UX practices, and define a new site concept
• UX wireframes outlining clear user journeys for guest and logged-in users to strengthen brand awareness and drive higher conversions
• A unified design system applied to all three brands.

Design highlights

As a result, Ionto has a fully redesigned and strategically unified multi-store platform that supports three distinct brands – IONTO, Süda, and Caremore – within a single, cohesive digital experience with consistent navigation, shared functionality, and a clear structure for product discovery and purchasing. Product pages provide detailed context for specialized items, and CMS and content pages support product discovery through educational content.

• +90.2% online revenue
• +33.4% sessions
• +100.3% add-to-cart rate
• +93.3% transactions
• +44.9% conversion rate

Also read:
Proactive eCommerce Support Secures a 90.2% Revenue Increase for Ionto

3) Enviropack: improved usability for B2B customers

Enviropack supplies eco-friendly food packaging and already had strong traffic driven by its SEO program, but lacked usability and alignment with how customers evaluate and purchase products.

Our goal was to deliver a conversion-focused website redesign to position the company as an industry leader and design new entry points that enable user journeys throughout all services.

Our approach to the user-focused redesign:

• UX audit to identify gaps and benchmark against eCommerce best practices and cross-industry references
• Wireframes defining page structure, messaging, content hierarchy, and key interactions
• Final UI aligned with brand guidelines and conversion-focused design to strengthen brand recognition, build trust, and position the company as an innovative market trendsetter.

Design highlights

As a result, Enviropack’s updated platform makes product information easier to understand and compare. Product detail pages highlight specifications, usage scenarios, and pricing logic, while visual indicators help users quickly identify relevant products. The overall structure supports smoother navigation and clearer entry points across the site, empowering customers to make confident and informed purchases.

• +22.3% average purchase revenue per user
• +20.1% average session duration
• +10.4% session conversion rate

Also read:
How AEO Helped Enviropack Become a Top AI Pick for Sustainable Packaging

4) BK Group: unified B2B security platform

BK Group distributes security systems and equipment across the Baltics, working with a wide range of products and suppliers. 

Our goal was to create a unified eCommerce platform that enables B2B functionality, keeping the experience simple and aligned with the brand. The implementation was built on the Hyvä theme, with a focus on gradual improvements.

Our approach included:

• Requirement gathering to define the scope and technical setup
• UX wireframes focused on introducing B2B-specific functionality through new extensions
• UI aligned with the existing brand identity, but refreshed to reflect a more contemporary and refined look

Design highlights

As a result, the platform introduces features designed for business users, including real-time stock visibility, structured product listing views, and navigation systems that support faster access to categories and products. Additional elements, such as user-specific watermarking, help protect sensitive pricing information.

Also read:
Merging Two Markets on Magento+Hyvä for a Multinational B2B Supplier BK Group

5) Cook Medical: B2B customer portal

Cook Medical develops minimally invasive medical devices for healthcare providers and serves customers who rely on accuracy and clarity when accessing product information. Their customer portal differs from traditional eCommerce sites by focusing on providing a catalog experience rather than driving additional purchases. It is designed to help B2B customers browse and search for specific products, catering to their unique needs and priorities.

Our goal was to design a clean, minimalist customer portal with a primary focus on search – the most business-critical and frequently used feature for their users.

Our approach combined expert review and collaborative workshops:

• UX audit to identify usability gaps and improvement opportunities
• Wireframes based on customer workshops and real usage patterns
• Final UI aligned with the brand’s style guide for a clean, minimalistic design that evokes the feeling of a laboratory or hospital environment – tidy, sterile, and highly functional, with a focus on clarity and simplicity in every interaction.

Design highlights

As a result, Cook Medical’s product listings are presented in detailed list views, exposing key information such as availability, specifications, and ordering details at a glance. Navigation supports multiple ways of finding products, whether by category, specialty, or known identifiers, creating a system that supports efficient, task-focused usage, allowing customers to find and order what they need with minimal friction.

Also read:
Dated Magento 1 Migration to a Modern Magento 2 Experience for B2B Buyers
Top 10 B2B eCommerce Websites with Great UX and Smart Features

What this means for your B2B store

B2B eCommerce improvements come from aligning the platform with how your customers search, browse, compare, configure, select, buy, and reorder. When your store supports all those actions, ordering takes less time, decisions require less back-and-forth, and customers rely less on manual support. And over time, you see higher conversions and retention, and more predictable growth.

If you are evaluating where your current platform falls short, or planning the next step in your B2B eCommerce setup or design, we can help you map out what that should look like in practice. Let’s talk about ways your B2B store can improve.

The post How Design-Led B2B Platforms Drive Revenue Growth – Top Case Studies appeared first on scandiweb.

For a long time, building custom software was easy to rule out. Not because the need wasn’t there (it usually was), but because the cost, timelines, and effort were hard to justify. Even when systems didn’t quite fit, it still felt more reasonable to work around them than to build something.

That’s starting to change. We break down why and how the economics of software have shifted in detail in our article Why Custom Software Is Becoming Cheaper than SaaS.

Retail teams are now building internal systems 2–10x faster and with far less overhead than what used to be expected. Work that would have been planned as a long, multi-month project is now being delivered in weeks. Budgets that once pushed decisions off the table are no longer the main blocker and are cut by up to 90%.

Companies can now build the kinds of systems that sit close to how the business actually runs and are usually spread across platforms and manual steps, including pricing, product data, inventory logic, forecasting, and supplier workflows.

The examples below show what that looks like in practice.

The shift in numbers

The easiest way to understand what changed is to look at how these systems used to be delivered and how they are being delivered now.

Instead of large, layered delivery structures, many retailers are moving toward smaller, more focused teams using AI-assisted development. These teams can move from business need to working software much faster, with fewer handoffs and less overhead.

At scandiweb, we’ve introduced AI-agile teams – small, senior engineering teams working with AI-assisted development tools to deliver production-ready systems in weeks instead of months at a fraction of the cost.

The same pattern appears through different systems. Projects that were previously scoped as long, resource-heavy initiatives are now being delivered faster, with fewer people involved, and with significantly lower budgets. 

What AI-agile teams have built for retailers

Example 1: Core business system

A 40-year-old UK retailer was running on decades-old legacy systems. Their key workflows, like orders, approvals, reporting, and client data, were spread across multiple tools and processes. Our goal was to consolidate everything into a single system that accurately reflected how the business operated. 

Instead of a multi-year transformation program, an AI-agile team delivered the system in a single focused build without the overhead of a large-scale project.

Example 2: Catalog management system

Seasonal catalog updates for this retailer required 12 category managers and a full month of manual work – product data changes, pricing adjustments, and approvals were handled in spreadsheets and disconnected tools. 

We built a reliable system that reduced a month of manual work to 3 days. Instead of constant team and file coordination, updates are now managed through a single, structured workflow.

Example 3: Pricing, margin & forecasting system

A €200M company was running pricing, margins, and forecasting in Excel, so all the major decisions depended on manually maintained models, with limited visibility and slow iteration. The new system brought that logic into one place – instead of fragmented spreadsheets, decisions are now based on a unified system that reflects real business inputs.

Example 4: Inventory automation

Inventory for 150 stores required constant manual work, with adjustments, rebalancing, and exceptions handled manually in multiple systems. AI-agile teams built a system that automatically handles inventory logic. What previously required continuous manual intervention is now managed through a centralized workflow.

Example 5: Task & project management

This approach is also great in internal tools where SaaS is heavily used but only partially fits. For companies working around limitations, using only part of the tool, adapting processes, or compensating with manual work, custom systems replace those fragmented workflows with systems that match how the business operates.

For example, an engineering firm replaced Jira where they only used basic task tracking which is about 15% of the product features. Now they run a system built exactly for their workflow. It was done in only 5 weeks and deployed on their server.

• $74,000/year before → now paying $0/year
• $32,000 one-time cost (pays for itself in 6 months)

Example 6: Loyalty & engagement

Outerwear brand relied on Braze for loyalty but couldn’t experiment freely. We built a custom loyalty engine connected directly to their CRM, so they can optimize for repeat revenue. 

• $120,000/year before → now paying $0/year
• $90,000 one-time cost
• +27% repeat purchases

What this means

Catalog workflows, pricing logic, inventory management, internal tools, and similar systems are all standard parts of running a business. Most companies already have some version of them in place. And now, they can be built directly for the business, in weeks, with smaller teams and significantly lower budgets.

Look for areas where:

• Spreadsheets carry critical logic
• Teams spend time reconciling data
• Processes depend on manual steps
• Systems do not reflect how the business actually works.

These are often the systems where the impact is highest and the opportunity is most visible. Starting with one focused build is enough to understand how this model works in practice. 

Tell us what you need to replace or build! We scope your system in a free 60-minute session. Bring the process you want to digitize and improve, and we will show you what a custom build looks like for your stack.

The post How Retailers Are Building Software 10x Faster, 90% Cheaper appeared first on scandiweb.

Define a promotion, select multiple products, write the copy, and send it to your whole customer database – that’s building email campaigns the old way. Different customers receive the same message, even when their behavior, preferences, and intent are completely different, often within the same segment. 

What if, instead of sending the same version of a campaign to everyone, each customer received a version tailored to what they’ve browsed, bought, and are likely to do next?

Let us show you what’s possible when you change the approach with the help of AI.

Step 1: the campaign

In our example, let’s look at a global activewear brand with a strong eCommerce presence and a CRM system already in place. They run regular promotional email campaigns and have a solid setup:

• Customer data from online and in-store purchases
• Lifecycle-based segmentation
• Automated flows and campaigns.

However, most campaigns are still built using rules like segments based on past purchases or activity, predefined product selections, and fixed messaging per audience group, which creates a big personalization gap. 

Customers shopping for activewear (or any other product) can behave very differently and be looking for different things, yet they receive the same email. The data about their purchase history, preferences, engagement, and browsing and shopping behavior is there, but it isn’t being used to decide what each customer should see. 

Step 2: specific use case

The impact of personalizing emails is highest at specific moments in the customer lifecycle.

Here’s a common scenario:

A customer has signed up, browsed products, maybe even made an initial purchase, but hasn’t come back in a while. Purchase intent is uncertain, and churn risk is increasing.

Also read:
Case Study: Conversational Commerce Brings 31% of Churned Customers Back

Most CRM setups already account for this with a predefined flow: Identify inactive users (e.g., no purchase in the last 30 days) → Place them into a re-engagement segment → Send a reminder or offer.

What you need to take into account is that within this “at-risk” group, customers are very different. They are grouped by inactivity, but instead of treating them as a single audience, it becomes a starting point for understanding what each individual customer is missing and what would motivate them to return.

Step 3: customer behavior becomes a clear profile

To personalize email at an individual level, you first need to move beyond segments and look at actual behavior. For each customer, the goal is to build a simple, usable profile based on what they’ve already done.

The best part is, this doesn’t require new data. It uses what most brands already have – purchase history, browsing activity, product categories viewed or bought, engagement with past emails or campaigns, etc. 

From this, you can start to understand patterns, for example:

• A customer consistently browsing the studio and low-impact categories
• A customer buying matching sets and newer collections
• A customer focused on discounted or everyday items
• A customer who browses often but hasn’t purchased yet.

These patterns help answer a practical and significant question – what is this customer actually interested in right now? At this stage, you want to create a clear enough picture to guide the next decision, even if you don’t predict everything perfectly.

Instead of assigning someone to a broad segment, you’re defining what they prefer, how they shop, and where they are in their journey. This profile becomes the input for personalization and as the foundation for deciding what each customer should see next.

Step 4: making it actionable with AI

Once you have a clear view of customer behavior, the next step is to decide what makes the most sense for that specific customer to see. Here’s where AI becomes the most useful. 

Instead of relying on predefined rules (e.g., “if customer bought X, show Y”), AI can evaluate multiple signals at once and determine which product is most relevant, what type of message fits best, and how to position the offer.

For example:

• A customer focused on studio workouts → show soft, flexible leggings → message around comfort and movement
• A customer interested in styling and trends → show a matching set → message around versatility and looks
• A customer buying casual pieces → show a jacket or layer → message around everyday wear
• A customer who hasn’t purchased yet → show an entry product → message focused on ease and value.

You’re no longer selecting products and writing one message for a segment. You’re letting the system decide, per customer, what to highlight, why it matters, how to present it, and maximize engagement. Each customer gets a direction that reflects their own behavior, and raw data becomes something actionable.

Step 5: email generation for each customer

Once the decision is made (product + angle + message), the email itself becomes straightforward. The system generates a version of the email for each customer using the selected product, the chosen message angle, a subject line that matches the intent, and a customized CTA. The structure of the email remains consistent, but the product, tone, and reasons to buy are tailored to each individual.

• The studio-focused customer receives: 
  • soft leggings
  • subject line around comfort or movement
  • copy that reflects low-impact workouts

• The trend-driven customer receives:
  • a matching set
  • subject line focused on style
  • copy that leans into versatility and looks

• The casual shopper receives:
  • a jacket
  • subject line around everyday wear
  • copy positioned around ease and layering

At this point, the campaign functions as a system that automatically produces many variations:

Step 6: strategy implementation within CRM

To make this happen, you don’t need to replace your current tools. The CRM still triggers the campaign, defines the audience (e.g., at-risk users), builds emails, and handles delivery.

What changes is what happens before the email is sent. Instead of pulling fixed templates and predefined product blocks, the system generates personalized content with tailored recommendations.

So the setup becomes:

• CRM → defines when and to whom
• AI layer → decides what each person sees.

The data is already there, and the campaigns already exist. What changes are the decisions before the email is sent. When each customer sees products and messaging that match how they actually shop, you will notice the difference immediately in higher engagement, clicks, conversions, and revenue.

Curious how this would work for your business? Contact our AI & email marketing strategists today, and we’ll show you concrete examples based on your products and customer purchase patterns, and show what your campaigns could look like with AI-driven personalization.

The post How to Personalize Email Campaign Communication with AI appeared first on scandiweb.

For the last two decades, enterprise software has followed a simple rule:

Don’t build what you can buy.

It was a good rule. In many cases, it still is. SaaS replaced large upfront projects with subscriptions, reduced the burden of maintenance, accelerated deployment, and gave companies access to software that would have been too expensive or too risky to build on their own. For standard functions, buying beat building by a wide margin.

But somewhere along the way, a smart principle turned into a default assumption, and companies simply assumed that software should be bought. 

And that worked well enough for generic workflows. It worked far less well for the messy, high-value, constantly changing systems that sit inside real businesses: pricing logic, promotions, supplier operations, catalog workflows, forecasting, approvals, exceptions, and all the operational decisions that never fit neatly inside standard software.

So businesses adapted. Not necessarily by solving the problem, but by building around it. You know, with spreadsheets, exports, manual checks, middleware, custom reports, and “temporary” workarounds that became permanent. 

In this 2026 moment, the SaaS era is not ending. But the era in which SaaS was automatically the cheapest, safest, most rational answer is. 

AI has changed the economics of software development. What used to require large teams, long timelines, and budgets that only the biggest enterprises could justify can now be delivered far faster, with much smaller teams, and shaped around the business from the start.

For differentiated, business-critical workflows, custom software is becoming the better, cheaper choice.

Why SaaS became the default choice

For years, if a capability already existed in the market, it made little sense to build it from scratch. That logic reflected the reality of how software economics worked at the time.

Compared with traditional custom development, SaaS offered clear advantages:

• Lower upfront cost
• Faster deployment
• Less implementation risk
• Predictable subscription-based spending
• Less dependence on large internal engineering teams
• Ongoing updates without having to maintain the product yourself.

Because the model worked so well, “buy, don’t build” became one of the most widely accepted rules in business technology.

The difference companies stopped paying attention to

A standard SaaS platform is often the right choice when the goal is to run a common process efficiently. Therefore, tools for areas like payroll, HR, ticketing, or collaboration became so widely adopted.

But the logic gets weaker when software is tied to workflows like:

• Pricing and margin logic
• Planning and forecasting
• Approvals and exception handling
• Data transformation and reconciliation
• Supplier or partner coordination
• Operational workflows that span multiple systems
• Internal decision-making processes.

In those cases, beyond just a tool, a company is also buying someone else’s assumptions about how that workflow should function.

For a long time, the alternative looked worse because custom software had a reputation for involving long discovery and requirements phases, large engineering teams, long delivery cycles, expensive change requests, and great risk before value is created.

Even when leaders knew that no SaaS product really fit their way of operating, buying still felt safer than building. It seemed more rational to adapt the business than to take on the cost and uncertainty of a custom development effort. That is why the old rule lasted for so long.

Why custom development didn’t make sense

If SaaS became the default choice, it was also because custom development became too expensive to justify in most cases. For years, building software meant taking on a level of cost, risk, and uncertainty that most businesses wanted to avoid.

Custom development’s delivery problem

Custom software was both expensive and slow to produce confidence. While a SaaS product could be bought, configured, and shown to the business quickly, a custom development project often required months of planning and years of implementation before teams could properly judge whether it would solve the problem.

In custom development, buyers were often asked to commit to the budget first and wait for proof later. That made custom software harder to sell internally, harder to approve financially, and generally harder to sustain.

Custom became associated with complexity, delays, budget risks, hard-to-maintain systems, and one-off projects that depended too heavily on specific people or vendors.

SaaS, by contrast, came to represent speed, predictability, lower commitment, and lower perceived risk.

Now that delivery model is changing, and that change is what makes the current shift possible.

New era. What has changed with AI

The old logic behind SaaS depended on the fact that building had to remain the more expensive path. Even when the software was rigid, even when important workflows spilled into spreadsheets, even when teams had to bridge gaps manually, buying still looked rational because building seemed heavier. 

With AI, systems that once demanded long timelines, large teams, and extensive budgets can now be delivered much faster and with far less overhead. In some cases, work that previously took years can now be built in a matter of weeks.

More of the budget can go into the system itself

What made custom development expensive was long translation cycles between business and delivery teams, large requirements documents, repeated alignment, handoffs, clarification, rework, and the pressure to define too much too early. By the time a system began to take shape, a significant portion of the budget had already been spent on preparing to build.

That is one of the first places where the economics have shifted.

Teams can now move from business need to working software much faster. Instead of trying to describe the whole system in documents, they can put logic into a usable form earlier, test it sooner, and refine it while the solution is still flexible.

Iteration is replacing upfront specification

In the old model, custom software required defining most of the system before it was built. That made change expensive and forced businesses to make decisions too early, often before they had seen how the system would actually work.

Now, when teams can move into working software earlier, they can:

• Test logic instead of debating it
• Adjust workflows based on real use
• Refine the system while it is being built.

The gap between business and software is shrinking

This is what makes the shift meaningful. For a long time, there was always a gap between how a business actually operated and what its software could support. A gap filled with spreadsheets, manual steps, and workarounds, but as building becomes faster and less expensive, that gap becomes easier to close. Software can be shaped around real workflows, real decision logic, and real exceptions. 

Why SaaS is no longer the cheap option

When a business is already operating through spreadsheets, exports, and manual reconciliation, it is effectively paying for custom logic anyway, just in a slower and riskier form.

SaaS looks efficient on paper – predictable subscription fees, faster setup, no need to build from scratch, but the real cost of software is everything required to make that software actually work for the business.

Businesses already built around workarounds

When software does not match how a business operates, the gap typically moves into:

• Spreadsheets that hold critical logic
• Exports and imports between systems
• Manual checks and reconciliations
• Duplicated data across tools
• Internal workflows outside the platform.

This creates a second layer of infrastructure, one that is invisible in budgets, distributed across teams, and expensive to maintain. So, the company is still building custom logic, just doing it outside the system it pays for.

As more tools are added, systems solve parts of the problem, but split logic across multiple places, creating ongoing cost. Once the cost of building comes down, the idea that SaaS is always the cheapest option is no longer true.

Proof: where the equation flips first

Custom will first replace workflows that are core to margin or growth, unique to the business, exception-heavy, cross-functional, constantly changing, painful to force into off-the-shelf logic. Here’s what our clients experienced after they stopped paying rent on software and switched:

When systems like these can be delivered in weeks instead of months, and at a fraction of the long-term cost, the build vs buy equation starts to behave differently. Workflows that were once accepted as “good enough” under SaaS become clear candidates for replacement.

Read a deeper breakdown of how these systems are being built faster and more efficiently in our article How Retailers Are Building Software 10× Faster, 90% Cheaper.

What should still stay SaaS

The shift toward custom software does not mean everything should be built. SaaS still makes sense in a large part of the enterprise stack, and in many cases, it remains the more efficient option. What is changing is not the value of SaaS itself, but the assumption that it should be the default for every system.

SaaS works best in areas where processes are consistent across companies and do not require constant adaptation, i.e., where standardization is not a limitation, but an advantage. Some examples include:

• Payroll
• HR systems (HRIS)
• Collaboration tools
• General accounting
• Standard ticketing systems.

The way one company runs payroll or accounting is not meaningfully different from another, so there is little benefit in tailoring these systems, and the cost of doing so would rarely be justified. In these cases, SaaS delivers exactly what it promises: reliable functionality, faster deployment, and less internal overhead.

What is emerging instead is a clearer separation between two types of software inside a business:

1. Systems that support the business
2. Systems that define how the business operates

Supporting systems are stable, repeatable, and similar across organizations. Defining systems are tied to how a company makes decisions, manages complexity, and drives performance. SaaS continues to fit naturally in the first category. Custom development is becoming a cheaper and overall a better choice in the second.

What leaders should do now

The principle is simple – buy what is common, build what makes your business different. The challenge is knowing where to apply it.

A practical starting point is to look at how work actually gets done inside the business today. The strongest signals are usually not in the systems themselves, but in the work happening around them. 

What to do

1. Audit spreadsheet-heavy workflows
2. Identify systems with high manual reconciliation
3. Compare 3-year TCO, not first-year subscription price
4. Look for workflows where exceptions and business rules dominate
5. Start with one high-friction internal system.

Make sure to evaluate the cost more realistically by looking at the full picture over time: ongoing SaaS spend, operational overhead, time lost to manual processes, and limitations on how the system can evolve.

The SaaS era is not ending everywhere, but the era in which SaaS was the automatic cheapest answer is ending now. The next generation of enterprise software will be built around how the business actually works.

Is your SaaS stack still worth it? Tell us what you need to replace or build! We scope your system during a free 60-minute session and show you what a custom build for your stack looks like.

The post The Build vs Buy Equation Has Flipped: Why Custom Software Is Becoming Cheaper than SaaS appeared first on scandiweb.

Thanks to all of you for the effort that got us to where we are. It serves as a great example of thoughtful planning, communication, and diligence in pursuit of a very important milestone in our journey to deliver a best-in-class eCommerce experience.

John Noone
Director of Information Technology at Scouting America

About

Scouting America is a cornerstone of youth development, supported by over 628,000 volunteers nationwide, providing programs that have impacted 130+ million young people since its founding in 1910. Through its online store, scoutshop.org, the organization offers a wide range of uniforms, badges, and official gear for scouts and their families.

As their eCommerce platform aged, so did their ability to offer a seamless online shopping experience. The existing platform faced critical performance issues and a growing demand for modern functionality.

With scandiweb, Scouting America had a successful migration from its old Luma-based platform to a high-performing, mobile-optimized storefront built with Hyvä and hosted on Readymage, resulting in an eCommerce experience that improved speed, user engagement, and conversion rates across the site and devices.

Project goals

The core objectives of this project were centered around enhancing the user experience through improved site performance, while ensuring a transition from the legacy platform.

• Improve site performance as the primary goal to enhance the mobile user experience and optimize performance across all devices
• Enable scalability without compromising performance because of the large user base and high seasonal traffic
• Increase user engagement by redesigning the storefront and enhancing the shopping experience
• Ensure robust security and compliance as part of the migration, providing a stable foundation for secure transactions
• Lay a strong foundation for future iterations, including search optimization, checkout redesign, and further enhancements to continuously improve the customer experience.

Problem

The main pain points identified were:

• Slow frontend & poor mobile performance – the legacy Luma setup was not optimized for performance, particularly on mobile devices (and over 70% of users were coming from mobile)
• The previous infrastructure was self-hosted and required significant resources to maintain, with long delays
• Outdated tech – the Luma-based setup and the frontend was hard to scale; the platform was built on an older version of Magento, which limited the ability to implement new features or optimize the user experience efficiently
• Infrastructure compliance & security – Scouting America required PCI DSS compliance, not delivered in their existing hosting setup
• The Hyvä redesign and ReadyMage transition had to be executed in parallel, requiring intensive communication and alignment across multiple teams, ongoing stakeholder meetings to ensure client confidence, and infrastructure readiness under strict compliance requirements.

Solution

The project aligned infrastructure transformation and frontend modernization into one coordinated launch.

Frontend redesign with Hyvä

The entire storefront was rebuilt using Hyvä’s base combined with scandiweb’s library for consistency and scalability. We fully revamped the homepage with dynamic product sliders, SEO-rich content blocks, and a modern design system that catered to desktop and mobile users. Product pages were optimized with a clean layout and easy navigation.

Hyvä’s optimized frontend allowed for faster loading times and a more stable and responsive experience for users.

Given the high volume of mobile traffic, the entire site was designed with mobile performance in mind, including: 

• Dynamic content and product sliders were optimized for quick loading
• Enhanced mobile navigation ensured that users could easily browse categories, search for products, and view their carts.

Infrastructure migration to ReadyMage

Simultaneously, the backend migration to ReadyMage addressed security and future-proofing. ReadyMage provided a robust hosting environment designed to handle high-traffic volumes while maintaining fast performance and compliance.

One of the major infrastructure requirements was PCI DSS compliance for secure transactions. ReadyMage ensured that the platform met these stringent security standards, providing secure payment gateways and data protection. Beyond PCI compliance, Readymage improved site security, reducing the vulnerability of the system to attacks and breaches and providing a more controlled environment for data handling and security management.

ReadyMage offers scalable cloud hosting that allows Scouting America’s eCommerce store to grow without the need for major infrastructure changes.

Performance and technical SEO

The redesign also included technical SEO improvements:

• Implementing SEO-friendly URL structures, optimized metadata, and improved site architecture for better crawling and indexing
• Optimizing for mobile to improve visibility in search results.

Results

ReadyMage’s infrastructure provided the security and scalability Scouting America needed to support their growth, and frontend optimization with Hyvä showed transformative results early:

• +6.2% YoY mobile revenue
• +27.3% YoY AOV
• +5.6% sessions started
• +15.5% PDP views
• +23.9% checkout starts
• +5.6% purchases

Core Web Vitals improvements

• LCP improved by 12–13% on mobile and desktop
• Significant improvements in CLS and FCP, providing a more responsive user experience
• More stable overall rendering performance.

Looking to modernize eCommerce infrastructure and improve site performance? Contact us today to discuss how we can help you deliver a faster, more engaging experience for your customers.

The post Scouting America’s Hyvä Transformation Improves Performance, Conversions, and AOV appeared first on scandiweb.

At some point, every growing Magento store becomes more complex to manage. When migrating to Magento 2, integrating complex systems, or optimizing your online store, a skilled partner can make all the difference. 

A strong Magento partner guides you through the strategic decisions to benefit the future of your online business. But with so many options out there, how do you find the right fit? In this article, I will walk you through the key factors to consider when selecting between Magento consulting companies. The goal is to ensure you find a partner who meets your current needs and can also support your long-term growth and success.

Why you need a strategic partner

At first, building and launching a site can seem like the biggest hurdle, but as you scale, new challenges emerge, such as handling increased traffic, integrating with third-party systems, optimizing site performance, and ensuring your technology aligns with business goals. At this stage, a Magento strategy and consulting partner becomes invaluable.

They help you develop a holistic strategy, guiding every decision from platform selection to growth planning, tailoring their approach to meet your specific needs and ensure your Magento store operates at peak performance.

Signs you need Magento consulting

While it’s clear that every business can benefit from a Magento strategy partner, there are certain moments when consulting becomes essential to avoid roadblocks:

1. Pre-project consultation

If you’re unsure where to start or whether Magento is the right platform for your business, consulting with a partner early on can save time, money, and headaches. They’ll help you evaluate whether Magento Open Source, Adobe Commerce, or another platform is the best choice, and provide recommendations on the right architecture for your goals.

2. Struggling with growth

Once your site begins attracting more customers, you may experience performance issues or bottlenecks in your backend processes. A Magento consultant will perform technical audits to identify weak points and develop a plan to optimize the platform.

3. Complex integrations

If you’re integrating Magento with other systems like ERP, PIM, or CRM, a consultant is essential. Their expertise ensures seamless platform integration, reducing manual errors.

4. Re-platforming or migrating

Moving from another eCommerce platform to Magento, or upgrading from Magento 1 to Magento 2, is no small task. Consulting with an expert ensures the migration process is smooth, with minimal downtime and a strategic plan to ensure a successful transition.

5. Post-launch optimization

Launching your Magento store is only the beginning. Ongoing optimization is needed to keep up with customer expectations and market trends regarding tech and growth strategies. A Magento consultant helps you with continuous performance improvements, like fine-tuning SEO, enhancing UX, or adding advanced features.

Additionally, you likely need strategic guidance if:

• Commerce operations span several markets, and coordinating platform decisions is becoming increasingly challenging.
• The business is moving away from a legacy platform, where existing integrations and customization history may influence future scalability.
• The product roadmap is beginning to include structural initiatives, such as exploring composable architecture or implementing AI-driven functionality.
• Platform ownership and decision-making are increasingly distributed across teams or regions, making architectural alignment harder to maintain over time.
• Upgrade cycles require more planning and risk assessment than routine technical updates.

I’ve learned that when Magento is at the heart of your revenue, you can’t skip long-term planning. The best consulting partners are always thinking two or three steps ahead, looking at what happens after the development team is done.

What a Magento strategy partner does

In practice, a good partner does much more than manage development tasks or troubleshoot technical issues. They act as a strategic advisor, helping businesses make smarter decisions about how to use Magento to support growth and create better backend and frontend experiences. 

They typically start by understanding the bigger picture – learning about your business model, revenue goals, internal workflows, customer expectations, and existing technology stack. From there, they translate those needs into a practical Magento strategy that aligns technology with business priorities.

Strategic planning and roadmap

One of the most valuable consulting services a Magento partner provides is strategic direction. Rather than jumping straight into development, they help define a roadmap based on your goals, budget, and growth stage, which may include prioritizing features or identifying the best path for expansion.

They also help answer broader strategic questions about platform choice, tech stack, whether a headless setup makes sense, and whether your current platform architecture can support future growth.

Technical discovery and architecture

From my experience, Magento projects often become complex quickly, especially when multiple systems need to work together. A consulting partner evaluates your current setup and recommends the right technical architecture by reviewing your hosting environment, extensions, custom code, third-party integrations, and overall site health. Their role is to identify technical problems and also prevent them.

Integration and operational planning

For many, Magento is only one part of a larger commerce ecosystem, in need to connect with ERP, CRM, PIM, shipping, inventory, payment, or marketing automation systems. A Magento strategy partner helps plan these integrations carefully so that data flows smoothly and business processes become more efficient.

This is especially important for companies with complex product catalogs, multi-store operations, B2B requirements, or omnichannel sales strategies. In these cases, a Magento enterprise partner helps as much with improving internal operations as with improving the storefront itself.

Performance, UX, and conversion optimization

A Magento consulting partner also helps improve how the store performs for customers by:

• Optimizing site speed
• Refining navigation
• Improving mobile usability
• Simplifying checkout
• Identifying friction points that hurt conversions. 

A good partner ties these tasks back to measurable business outcomes, such as revenue, average order value, or customer retention, rather than treating them in isolation. They may also recommend changes based on user behavior and other analytics data, helping ensure the store supports marketing and sales goals.

Also read:
How a Dedicated eCommerce Manager Can Help Your Online Business

Ongoing consulting and support

Many Magento businesses continue to work with strategy partners after go-live to support ongoing optimization and long-term growth. The consulting partner helps reassess priorities, respond to new challenges, and make sure the platform continues to deliver value. In that sense, this partner becomes an extension of your team, bringing technical expertise, strategic thinking, a growth mindset, and a long-term perspective to every stage of your eCommerce journey.

Key factors to consider

Choosing who to work with on your Magento store is about finding a team that can reduce risk, support the business as it grows, and ultimately help you make better decisions. The strongest agencies bring a mix of technical depth and practical delivery experience. Here’s what to consider.

Relevant experience

Magento experience alone is not enough. Check if the agency has handled projects that look like yours in terms of complexity, scale, and business model. A partner that has worked on simple brochure-style commerce builds may not be the right fit for a multi-store, integration-heavy environment.

Look for evidence that they have managed projects involving migrations, custom workflows, large catalogs, international expansion, or high-traffic trading periods. If your business operates across multiple regions or relies on several backend systems, you need a team that has already worked with that level of complexity and knows where problems typically arise.

With more than 2,100 completed digital experience projects and 700+ clients worldwide, scandiweb has seen enough complexity to recognize patterns before they become production issues. We helped PUMA launch four markets in 95 days, supported BUFF’s Adobe Commerce rollout across 44 stores in 59 countries, and worked with brands like JYSK in demanding international eCommerce environments. Experienced teams tend to spot upgrade risks, performance bottlenecks, and other challenges early, which is often what separates a stable Magento program from an expensive one to maintain.

Technical depth and certifications

Certifications should be treated as one signal rather than the whole story. It is worth checking whether the agency holds Adobe certifications, but it is even more important to ask how many certified engineers will actually be assigned to your project. In other words, do not stop at the badges on the website. Find out who is doing the work and whether the team has the depth to handle architecture, integrations, performance, and ongoing support. 

Worth noting here, scandiweb has the largest Adobe-certified developer team in the world, with 890+ Adobe certifications across the team.  

Strategic fit

A good Magento partner should understand that your website is part of a larger business system. In addition to features and development hours, they should be able to talk about customer experience, operational efficiency, platform scalability, and long-term priorities.

The right agency will ask smart questions about your roadmap, internal processes, customer segments, and growth plans, challenge assumptions, explain trade-offs, and help you prioritize what matters most. If they immediately agree with every idea, that is not always a good sign. 

At scandiweb, we see a Magento build as part of a wider commerce operation that needs the right architecture, user experience, and performance foundations to support growth over time.

Case studies with measurable outcomes

Look for case studies that go beyond surface-level claims. Anyone can say they delivered a successful Magento project – what matters is whether they can show what success actually looked like. Did they help increase conversion rates? Improve performance under load? Support revenue growth after launch? Reduce operational friction through better integrations? Handle upgrades without creating instability over time? The more clearly an agency can connect its work to business outcomes, the more confidence you can have in its approach.

Read about Magento projects by scandiweb across different industries:

• Magento for eCommerce Growth: Custom Solutions for the Apparel & Fashion Industry
• Tailored Magento Development: Success Stories from the Beauty Industry
• Magento Development: Digital Solutions for Brands in the Food & Beverage Industry
• Magento Development: eCommerce Solutions for the DIY & Hardware Industry

Communication, transparency, and delivery process

Magento projects are rarely simple, which makes communication and process especially important. You want a partner who can explain how they work. You should also know how they handle risk when things go wrong.

Transparency matters at every stage – timelines, assumptions, responsibilities, dependencies, and cost drivers should all be discussed openly. If an agency avoids specifics early on, that lack of clarity usually becomes more painful once the project is underway.

Long-term support potential

Stores evolve, business priorities shift, integrations change, and customer expectations keep changing, too. I always suggest choosing a partner that can support more than the initial build.

Some businesses need a strategic advisor for roadmap planning and architecture decisions; others need ongoing optimization, release support, or help managing technical debt. Either way, it is worth asking whether the agency can support the business after launch or whether their model is built mainly around one-time project delivery.

How to pressure-test a potential partner

This is where the evaluation gets real. On paper, many agencies look similar; they all talk about transformation, growth, and seamless customer experiences, but the difference usually shows up when you start asking detailed questions about how they have handled real-world complexity.

I would start by asking how many genuinely complex Magento projects they have handled: 

Have you managed multi-country launches?

What about high-traffic migrations?

Do you know how to handle integration-heavy builds that involve ERP, CRM, PIM, or custom middleware? 

What metrics do you focus on and why?

Can you explain how the platform was maintained and upgraded over time? 

From there, it helps to ask more operational questions that only experienced teams can answer clearly:

What happened when the ERP sync failed during a campaign? 

How did you handle data lag when order volume spiked? 

Did API limits ever force you to rethink the architecture? 

What did peak production traffic actually look like, and how did the platform behave under that pressure?

It is also worth watching where they try to steer the conversation. If you are asking about systems, scale, release risk, and business continuity, but they keep pulling the discussion back to design, branding, or creative direction, that usually tells you where their real strengths are. That does not make them a bad agency, but it may make them the wrong consulting partner for a technically demanding Magento project.

Comparison of Magento consulting agencies

Wrapping up

Choosing a partner to support your Magento store is certainly a growth decision. The right agency should help you reduce risk, make smarter platform decisions, and build a Magento ecosystem that can support the business as it grows.

Experience matters, but so do strategic thinking, technical depth, transparent delivery, and the ability to challenge assumptions when needed. In complex Magento environments, the best partner is the one that understands the trade-offs, asks better questions, and helps you move forward with confidence. Magento is powerful, but it takes the right partner to turn that power into long-term business value.

Frequently asked questions

How can a partner help my store grow and scale over time?

A Magento strategy partner steps in before development begins.

They map out your architecture, plan how integrations will roll out, set up upgrade routines, and think through how you’ll scale over time. They make sure every feature actually makes sense for your business.

They challenge assumptions, help you fine-tune your scope, and stop you from making choices that seem smart now but turn into technical debt later.

How much does Magento consulting typically cost?

The costs vary according to scope and complexity.

For mid-sized businesses, consulting might start with an architecture audit or a roadmap workshop. Bigger enterprise projects, like integration modeling, performance tuning, or planning for multiple countries, will naturally cost more.

The more connected your commerce stack becomes, the more you need someone to keep an eye on the big picture.

Which agencies offer Magento strategy and consulting services?

Several established agencies operate in this space, including:

• scandiweb
• SmartOSC
• Synolia
• Krish Technolabs
• Classy Llama
• Vaimo
• Bounteous
• Atwix
• Brainvire
• Valtech
• Corra

Each of them has different strengths, ranging from enterprise transformation programs to engineering-focused modernization initiatives. The right partner depends on how complex your setup is, how many markets you’re in, how closely your systems interact, and just how ambitious your plans are.

Is Magento (Adobe Commerce) still a strong platform for growth?

Magento remains one of the most flexible commerce platforms. It supports deep customization, complex integrations, headless architectures, and multi-market expansion.

Magento works best when you pair it with smart architecture, careful upgrade planning, and performance oversight.

Are you evaluating Magento consulting support? At scandiweb, we combine global Adobe Commerce expertise with hands-on experience across strategy, architecture, UX, CRO, analytics, and performance engineering. Talk to our team to discuss your goals and map out the right next step.

The post Guide to Choosing the Right Magento Strategy and Consulting Partner appeared first on scandiweb.

Looking for the best Shopify eCommerce themes to boost your online store’s performance? We’ve got you covered. In this guide, you’ll find a curated list of themes known for their high conversion rates and standout design features.

Overview

• Choosing the right Shopify theme is crucial for enhancing user experience, improving navigation, and increasing conversion rates. Key factors include customization, responsiveness, speed, and compatibility with store size.
• Here’s a curated list of the best Shopify themes tailored for different industries, emphasizing features like high conversion rates, user-friendly interfaces, and advanced filtering options to support various business needs for an eCommerce website.
• The customization capabilities of Shopify themes allow store owners to align their online stores with brand identity and unique requirements, while regular updates and support ensure long-term functionality and security.

Introduction to Shopify themes

First impressions matter in eCommerce. Shopify eCommerce themes are the building blocks that help you create a visually appealing and functional online store. These pre-designed templates come with a variety of layouts, colors, fonts, and images, providing a solid foundation for your website.

Shopify themes make it easy to build a professional-looking store that aligns with your brand’s identity. Available through the Shopify theme store, these themes can be easily installed and updated, ensuring your online store remains current and competitive.

What are Shopify themes?

Shopify themes are pre-designed templates that serve as the backbone of your online store on the Shopify platform. These themes provide a ready-made structure for your store’s design and layout, allowing you to focus on customizing the look and feel to match your brand. Available in the Shopify theme store, these themes can be filtered by various features such as free or paid options, responsive design, and specific industries or niches. Whether you’re launching a new store or revamping an existing one, Shopify themes offer a versatile and efficient way to create a professional and visually appealing online store.

Benefits of using Shopify themes

Using a Shopify theme offers numerous benefits for online store owners. Firstly, it saves significant time and effort compared to designing and building a store from scratch. Shopify themes are crafted to be user-friendly and easy to navigate, enhancing the shopping experience for your customers. Many themes are also optimized for search engines, which can improve your store’s visibility in search results, driving more organic traffic. Additionally, Shopify themes are highly customizable, allowing you to tailor the design to fit your specific business needs and create a unique, professional-looking online store that stands out from the competition.

Top 10 Shopify themes for high conversion rates

We’ve curated a list of the best Shopify eCommerce themes known for their high conversion rates to help you narrow down your options. Designed for various industries, these themes ensure you find the right fit for your business. From minimalist designs to feature-rich layouts, these themes provide the foundation for a successful eCommerce store, making it easier to choose the best Shopify theme.

Here are the top high-converting Shopify themes, each offering unique features and benefits to help you create a high-converting online store.

Satoshi

Satoshi is a premium Shopify theme engineered for conversion. Its design is strategically optimized to enhance user engagement and drive sales at every touchpoint. Compared to other free themes available in the Shopify theme store, Satoshi offers more advanced features and customization options, making it a superior choice for businesses looking to invest in a high-quality theme.

This theme by scandiweb excels with its sleek performance and user-friendly design. It’s a responsive Shopify theme that features advanced filters and a streamlined navigation system ideal for visual storytelling and detailed editorial content. Perfect for businesses that use rich imagery and videos to display their products, Satoshi enhances the shopping experience with features like image galleries and product videos. Available on the Shopify theme store, Satoshi supports multiple currencies, ensuring a seamless, global customer experience.

Satoshi also boasts a clean and minimalist design, making it ideal for brands looking for a polished presentation. Its robust customization options allow you to easily align the theme with your brand’s identity, offering flexibility in design and layout. Additionally, Satoshi supports advanced product filtering and a modular style homepage, ensuring a seamless shopping experience for customers.

Regular updates ensure Satoshi stays compatible with Shopify’s expanding features. This ensures your store remains current with the latest Shopify features and improvements, providing a seamless shopping experience for your customers. By staying up-to-date, you can leverage new tools and features that Shopify introduces, ensuring your store remains competitive and continues to meet customer expectations.

Avante

Avante is a Shopify theme tailored for fashion and apparel brands, as well as beauty brands. It offers a standout user interface and user experience, making it ideal for online stores looking to impress customers with a visually appealing design.

Avante, compatible with Shopify’s Online Store 2.0, enhances usability and offers a smooth shopping experience for eCommerce shop owners.

Motion

Known for its visuals and animations, the Motion theme is a customizable theme that allows for quick setup for large catalogs. It’s ideal for stores with extensive product collections and outdoor apparel and gear brands.

Aurora

Aurora is a premium Shopify theme created for fashion, jewelry, beauty, and wellness brands seeking a clean, editorial aesthetic. The layout puts product imagery front and center, making it easy to create a store that feels premium. Storytelling sections like lookbooks, hotspots, timelines, and interactive navigation give enough flexibility to present focused collections and larger catalogs. It also includes built-in conversion tools like countdown timers, in-cart upsells, and promo popups, so there’s no need to depend on third-party apps to drive urgency or increase AOV.

Aurora holds a 96% positive rating on the Shopify theme store, which comes down to design quality and a responsive support team.

Impulse

Impulse merges minimalist design with features that enhance brand storytelling. It’s ideal for fashion brands with large inventories, offering elements that boost conversion rates through effective brand representation.

Empire

Empire’s versatile layout and sticky search bar make it suitable for various eCommerce niches. Its customization options enhance the user experience for stores with large inventories, making it easier for customers to find what they need.

Prestige

Prestige is a premium Shopify theme for cosmetics, fashion accessories, and home furnishings businesses. It includes storytelling elements, a countdown timer, and promo popups, all designed to enhance conversions and create a sense of urgency.

Parallax

Parallax is another premium theme ideal for high-volume stores in any niche. Its performance and user-friendly experience make it popular among store owners aiming for a seamless shopping environment.

Electro

Electro is well-suited for gadget and electronics stores and also works for watch stores. It features a clean, modern, user-friendly, responsive design and a functional vertical menu, providing a streamlined shopping experience.

Boost

Boost includes built-in tools designed to enhance sales and improve conversion rates, making it a high-converting option for store owners.

Canopy

Canopy is a versatile Shopify theme known for its stylish design and adaptability to various dropshipping needs. Its customizable features enhance product presentation, making it an excellent choice for dropshipping stores that aim to create an engaging user experience.

How to choose the Perfect Shopify theme

Choosing the perfect Shopify theme can be a daunting task with so many options available. Nevertheless, by considering a few key factors, you can find a theme that meets your needs and helps drive sales.

Selecting the appropriate Shopify theme significantly impacts the shopping experience for your customers and conversions for your business. The ideal theme forms the foundation of your store, influencing customer perception and facilitating a frictionless customer journey. So, how do you choose the right theme from the many available options?

Consider your brand and products

When selecting a Shopify theme, it’s essential to consider your brand and the products you sell. For instance, a fashion and apparel brand may benefit from a theme with a modern, trendy design that highlights high-quality images and videos. On the other hand, a high-volume store might prioritize a theme optimized for speed and performance to handle large inventories efficiently. You’d also want to showcase featured products effectively. Think about the types of products you offer and choose a theme that showcases them well, ensuring your store’s design aligns with your brand’s personality.

Check the theme’s performance and speed

The performance and speed of a Shopify theme can significantly impact the shopping experience and conversion rates. Look for themes that are optimized for speed and performance, featuring responsive design and elements like mega menus. A fast-loading, responsive theme ensures that your store looks great and functions smoothly on all devices, from desktops to smartphones. This not only improves the user experience but also helps to reduce bounce rates and increase sales.

Read reviews and check the theme’s support

Before making a final decision, take the time to read reviews and check the theme’s support options. Reviews from other users can provide valuable insights into the theme’s reliability and performance. Additionally, ensure that the theme comes with robust support from the developers, so any issues can be quickly resolved. A theme with a strong community of users and developers is often a good indicator of its quality and support, providing peace of mind that you’ll have the help you need when you need it.

By carefully considering these factors, you can choose a Shopify theme that not only meets your business needs but also enhances the overall shopping experience for your customers.

Closely study the optimization options

Can you tailor the theme to fit your brand identity? Such flexibility allows you to modify colors, fonts, and layouts, ensuring your store reflects your unique brand vision. The ability to customize also means you can adapt the theme’s features to better suit your specific business needs.

Go for a responsive design

It’s essential to ensure that your store looks great on all devices. With more consumers shopping on mobile devices, having a responsive design is crucial for capturing this audience. A seamless experience across desktops, tablets, and smartphones can significantly boost customer satisfaction and retention.

A responsive Shopify theme, with its minimalist design and functionality, including a drag-and-drop page builder, enhances user experience by enabling easy setup and extensive customization options for various types of online stores.

Make sure it’s compatible with your business use case

Consider whether the theme suits your business size—some themes are better for large inventories, while others cater to niche markets. A theme designed for extensive product catalogs can provide advanced filtering and search options, making it easier for customers to find what they need. Conversely, a theme tailored for niche markets can highlight specific products or collections, enhancing your store’s focus and appeal.

When choosing a Shopify theme it’s crucial to consider how well the theme aligns with your brand and the products you offer. A well-chosen Shopify theme makes your store appear professional and trustworthy, while a poor choice can make it look unkempt and unreliable. Investing time in selecting the right theme tailored to your needs will pay off with increased customer satisfaction and higher conversion rates.

Enhancing user experience with Shopify themes

Improving user experience is crucial for any eCommerce store’s success. Shopify themes cater to distinct industries, offering specialized designs and features that boost user experience and conversion rates. For example, a responsive mega menu adjusts their layout based on the device’s screen size, ensuring functionality across various devices. This feature enhances navigation by displaying multiple categories in a structured format, reducing the need for scrolling and saving users’ time.

Fast loading times are critical for a positive user experience. The First Contentful Paint (FCP) should ideally be under 1.2 seconds to keep users engaged. Reducing the size of the Document Object Model (DOM) and optimizing JavaScript execution time can also significantly improve website speed.

Themes like Satoshi focus on enhancing the storytelling aspect of showcasing products, helping brands connect better with their audience. By offering a clean and minimalist design, such themes ensure that customers can easily find and purchase products, leading to higher sales conversions.

Maximizing conversions with the best Shopify themes

Maximizing conversions is the ultimate goal for any eCommerce store. Shopify themes play a crucial role by incorporating built-in conversion tools. Features like trust badges, countdown timers, and stock counters create urgency and trust, motivating customers to complete their purchases. Popups and customer reviews also serve as effective marketing tools, encouraging conversions.

When selecting the best Shopify eCommerce themes, it’s essential to consider how they enhance website performance and user experience. Mobile responsiveness ensures that the store provides a great shopping experience across various devices. User-friendly navigation helps customers quickly find products, significantly aiding conversion rates. High-quality design and layout attract visitors and instill trust in the brand, which is crucial for conversions.

The Satoshi theme, for example, offers a seamless shopping experience with its intuitive UI and advanced filters. Its performance and accessibility features make it a high-converting option, ensuring customers have a smooth and enjoyable shopping experience.

Customization options in Shopify themes

Customization options are a vital aspect of Shopify eCommerce themes, allowing store owners to tailor their online stores to reflect their unique brand identity. All Shopify themes are fully customizable, giving store owners the flexibility to modify theme settings and rearrange content directly through the theme editor. This versatility ensures that your store can adapt to various business needs and preferences.

Besides the theme editor, Shopify themes allow for direct editing of theme code using HTML, CSS, and Liquid. This capability is particularly useful for store owners who require specific customizations not available through standard settings. Regular updates and reliable support from theme developers are essential for maintaining performance and security, ensuring customizations are preserved and functional.

Before making customizations, create a backup copy of the theme. This precaution prevents the loss of original settings and allows for easy restoration if needed. Leveraging these customization options, store owners can create a unique and engaging shopping experience that aligns with their brand’s vision.

Wrapping up

In summary, selecting the best Shopify eCommerce themes is crucial for creating a professional and high-converting online store. By considering factors such as customization options, mobile-friendliness, and speed, you can choose a theme that best fits your business needs. Our curated list of top Shopify themes, including Satoshi, Avante, Motion, and many others, provides a range of options to help you find the perfect theme for your eCommerce store.

Remember, enhancing user experience and maximizing conversions are essential for the success of your online store. By leveraging the features and customization options available in Shopify themes, you can create a seamless and engaging shopping experience for your customers. Choose the right theme, and watch your online store thrive.

Frequently Asked Questions

Why is choosing the right Shopify theme important?

Selecting the appropriate Shopify theme for your store is vital as it significantly impacts the customer shopping experience and can increase sales. A professional and visually appealing theme fosters trust and enhances conversion rates.

What factors should I consider when selecting a Shopify theme?

Consider customization options, mobile-friendliness, speed, and how well the theme suits your business size to ensure it aligns with your brand and enhances user experience. Prioritizing these factors will help you select an effective Shopify theme.

What are some of the top Shopify themes for high conversion rates?

To achieve high conversion rates, consider using Shopify themes like Satoshi, Avante, Motion, Impulse, Empire, and Prestige. These themes are specifically designed to improve user experience and optimize conversion potential.

How do Shopify themes enhance user experience?

Shopify themes significantly enhance user experience by providing responsive designs, fast loading times, and intuitive navigation. These facilitate easier product discovery and streamline the purchasing process, ultimately leading to higher sales conversions.

What customization options are available in Shopify themes?

Shopify themes provide extensive customization options through the theme editor and direct code editing with HTML, CSS, and Liquid. This flexibility enables store owners to effectively tailor their online presence to align with their brand identity and operational needs.

Looking to boost your eCommerce site? We’ll help you find the best Shopify theme to optimize performance and enhance your online presence. Start transforming your digital storefront today with scandiweb.

The post The Best Shopify Themes for eCommerce 2026 appeared first on scandiweb.

We just published a post on best practices for product listing pages. Now let’s take a step further in the shopping funnel and have a look at product detail pages (PDP).

The product detail page is where you provide details about a product. It usually includes several photos, a description, the price, and most importantly, a CTA (call to action) to add the product to the shopping bag. It sounds fairly simple to put together, yes. However, if best practices are not taken into account, the user experience on product details pages can quickly go wrong.

Today, PDPs also need to work for three audiences at once: the shopper, search engines, and AI shopping tools that increasingly surface product results directly. Getting the page right matters more than it used to.

So here are the best practices to follow on product detail pages.

How to create the best product detail page

1. Add product photos that leave a good impression

Good product photos could be the key element that convinces a user to add a product to their shopping bag. If done right, product photos can inspire the user’s imagination and evoke positive emotions about the product. If done wrong, they either do nothing at all to add to the user experience or negatively impacts it in the worst case scenario. Here are the main things to remember when adding photos to the product detail page:

• There should be multiple photos and thumbnails that showcase each one of them

• At least one photo should show the product in use

• Zoom functionality should be available

• Short product videos — even 15 to 30 seconds — consistently outperform static images on mobile, where most shoppers now browse. If budget allows, this is one of the higher-return investments on a PDP
• 360-degree views work especially well for products where shape and detail matter: footwear, bags, electronics, furniture

• AR and virtual try-on have moved from novelty to expectation in categories like beauty, eyewear, and home decor. If your platform supports it and your category fits, it’s worth implementing
• UGC (customer-submitted photos) displayed on the PDP itself adds a layer of social proof that brand photography can’t replicate — shoppers trust other shoppers

2. Draw attention to your CTAs

It should be reiterated that the CTA is the most important element on the product detail page. It is what takes the user to the next step of the shopping journey, moving them closer to conversion. Here’s what you need to keep in mind when working with CTAs:

• The primary CTA should stand out in terms of visual hierarchy
• Alternative CTAs should be available (e.g., Wishlist, Compare)

• An option to receive an email notification when an out-of-stock item becomes available again should be offered

• If the product detail page is long (3 – 4 folds), the add-to-cart button should be a sticky

Also a small but effective pattern worth adopting: place a benefit-driven line directly above the CTA — something like “Free returns · Ships in 24h · 4.8 stars from 2,400 reviews.” It answers the last-second doubt without requiring the user to scroll anywhere.

3. Handle variant selection clearly

Variant selectors — size, color, material — are one of the most friction-prone parts of any PDP. A few things that consistently help:

• Use color swatches instead of dropdown menus where possible. Swatches are faster to scan and more visual
• Update the product image automatically when a variant is selected — users should see exactly what they’re buying
• If a variant is out of stock, show it as greyed out rather than hiding it. Hiding options creates confusion; greying them out manages expectations without frustrating the user
• For complex products, live configurators that update price and imagery in real time reduce back-and-forth and hesitation.

4. Be creative and informative in your write-up

Another major part of a good product detail page is the actual content of the page. Some users might depend solely on product photos and reviews; however, there are users who like to read and get into those details accurately. Here’s what’s important:

• Unique selling points are present

• A rich and creative product description is crafted

• Information about delivery and return is available

One practical consideration for larger catalogs: AI-assisted product descriptions have become a viable tool for maintaining quality at scale. The key is treating AI output as a first draft — the copy should still reflect the brand’s voice and include the specific details (materials, dimensions, use cases) that generic descriptions tend to miss.

5. Nudge users to buy

This is the part which users are often not aware of but is very important for conversion. The small nudges that you add to the product detail page can go a long way in encouraging more people to click on that “Add to cart” button!

• Social proof is leveraged

Customer-submitted photos displayed on the PDP itself add a layer of social proof that brand photography can’t replicate. Shoppers trust other shoppers — seeing a product worn, used, or set up in a real home removes the uncertainty that polished studio shots leave behind.

• Scarcity is used

When stock is genuinely low, say so plainly. “Only 4 left” is more credible than vague urgency copy. Manufactured scarcity is easy for shoppers to spot, and it damages trust more than it helps conversion — so only use it when it’s true.

• Upsells / Cross-sells are offered

• Recently viewed items are visible

Static “you might also like” blocks are largely a legacy pattern. Today, AI-driven recommendations that pull from the user’s browsing behavior and current session context tend to perform better — because the suggestion feels relevant to that specific shopper, not like a generic afterthought served to everyone.

6. Make it accessible

Accessibility on PDPs is no longer optional — it affects a wide user segment, carries legal implications in several markets, and is a factor in search performance. The basics:

• Include descriptive alt text on all product images
• Ensure variant selectors and CTAs are keyboard-navigable
• Use readable font sizes on mobile — especially for product specs and fine print
• Check color contrast on CTA buttons, especially against light backgrounds

Great layout examples

Layout also plays a major role in great product detail pages. We want to highlight the different layout approaches we’ve seen in eCommerce stores out there that make UX interesting and more effective.

1. Sticky photos + scrollable product information

If the product is visual and the photos are its strong point, this is a great layout option. Users don’t lose sight of the photos while scrolling the rest of the page.

2. Sticky main info and CTA + scrollable photos and other info

This is the opposite of the first one. If you want users to focus on the main product description and have the CTA in front of them at all times, this is the perfect layout.

3. Photos and CTA in the first fold, other info down the page

This one is not common and actually quite unusual, but it works if emphasizing the photos and the CTA is your goal. In a way, it combines the first two practices—you have both the photos and main CTA at the top and all other info is below the fold. 

4. Photo gallery full display

Another layout that focuses on the photos is where the gallery is on full display. There is no need to click on thumbnails to browse through the photos. Users can smoothly scroll through everything while viewing the main description and all of the other product details.

5. Out-of-the-box experiences

Lastly, there are layouts that just don’t follow any rules. There is so much happening that it truly creates a unique experience. However, one must wonder how good such layouts are for conversion as a lot of the page elements can be actually distracting for the users. 

Final thoughts

When it comes to designing your product detail pages, you can follow no rules at all or create your own that others can model their practice after. There are really no strictly established rules. Nevertheless, there are certain practices that are proven to work and others that have been observed to bring about negative results. If you’re not yet familiar enough with what works and what doesn’t, we suggest you hold off breaking the rules and follow these best practices instead. But if you know the game you’re playing and willing to put in the effort to test out different approaches, being the innovative one in the industry can be good for your brand.

The stores that consistently convert well on PDPs tend to share a few things: their pages load fast, the visuals do the heavy lifting, and there’s nothing standing between the user and the buy button. Everything else is refinement on top of that.

If you want help improving your product detail pages, scandiweb’s team has delivered UX and CRO work across 2,100+ eCommerce projects — including global brands like Puma, Adidas, and Samsung. We’re the world’s #1 most certified Adobe Commerce agency, and our CRO program has delivered an average +48% conversion rate improvement across client stores.

Whether the issue is UX, technical implementation, or identifying where your PDPs are losing people, we can help. Get in touch for a free consultation and we’ll take a look at what’s actually happening on your pages.

The post Best Practices for Product Detail Pages in 2026 appeared first on scandiweb.

Switching email platforms is rarely just about sending better emails. For Sportland, it was the starting point for a broader transformation in how customer data gets used across marketing.

As the leading sportswear retailer in the Baltics, Sportland required a setup that could handle multiple markets, separate store views, and siloed customer data. Rather than move to another standalone email service provider, we helped Sportland rethink the foundation.

About

Sportland is the leading sportswear retailer in the Baltics, known for its award-winning in-store experience and broad omnichannel presence. The business operates across multiple countries, with distinct store views and marketing teams in each market.

While they had already made strides in building a strong data foundation, marketing activation was still tied to costly tools, which were limited in terms of the email marketing automations Sportland wanted to implement.

Sportland required a solution capable of supporting multiple markets, distinct store views with different languages and product assortments, and siloed customer data. Even before the project began, this complexity presented a significant challenge, as any prospective platform needed robust configuration options to manage user consent data, customer accounts, and product catalogs effectively for campaign execution.

Project goals

To fix fragmented customer data and disconnected marketing touchpoints, we implemented a customer data platform (CDP). The decision to move away from a standalone email marketing platform opened the door to a broader transformation in how Sportland manages and uses customer data in multiple markets with distinct store views and separate customer data handling.

A properly implemented CDP enables:

• Centralized collection of data from eCommerce, ERP, POS, email, SMS, support, and more
• A 360-degree customer view built on resolved identities and real-time data updates
• Advanced audience segmentation using predictive metrics and behavioral insights
• Multi-channel campaign delivery with unified messaging across email, ads, and website content.

Project goals for Sportland’s CDP integration included:

• Migrate the whole email marketing setup from Klaviyo to Bloomreach
• Consolidate fragmented customer data across markets into a unified CDP framework
• Implement tracking for user behavior across the whole customer journey using the Bloomreach SDK
• Integrate backend purchase and refund data via Google BigQuery
• Build robust email automation flows, improving upon and expanding what was possible in Klaviyo
• Enable A/B testing, predictive segmentation, and automated product recommendations
• Sync audiences with Meta and Google Ads for personalized paid marketing
• Establish privacy-compliant consent management
• Ensure performance is measurable through reporting dashboards in Bloomreach and Looker Studio.

Also read/watch our webinar:
How to Increase Your eCommerce Revenue 2-3x with CDPs

Approach

Sportland knew they had outgrown Klaviyo, but the alternative needed to support more than just email. We assisted in the selection process by comparing capabilities and costs across several CDP solutions. After a series of discovery sessions and technical deep-dives, Bloomreach was chosen for its ability to unify data across channels and support scalable marketing automation.

Why Bloomreach

An often-overlooked factor in marketing platform comparisons is the management and execution perspective – how intuitive it is for teams to build templates, manage dynamic content, and launch campaigns on a day-to-day basis. For marketing teams, tool usability can be just as critical as technical capabilities.

Klaviyo was perceived as limited in terms of advanced personalization and automation capabilities. While functional, its personalization options and journey-building features did not scale well for more complex use cases.

Bloomreach, in contrast, offered a smoother content creation experience, particularly through its drag-and-drop editor, which made assembling emails faster and more efficient. More importantly, it integrated email, CDP, product recommendations, and on-site personalization into a single system, enabling a unified, 360-degree view of the customer and a stronger omnichannel strategy.

Klaviyo remains a strong option for smaller Shopify merchants, but Sportland’s growth and channel complexity called for a more advanced, unified solution.

About Bloomreach

Initially focused on site search and recommendations, Bloomreach has expanded its capabilities into marketing automation and CDP solutions. Bloomreach’s Composable Personalization Cloud combines data ingestion, AI-driven segmentation, identity resolution features, and delivery through native integrations in one place, enabling the collection and unification of customer data while delivering personalized experiences and messaging to brand customers. 

CDP setup for a multi-market business

Sportland operates across multiple countries, each with its own store view and customer database. A central question was whether to consolidate all markets into one project or split them by country. While a unified project promised simplicity, overlapping data and conflicting user IDs made that approach impractical. Based on our recommendation, we implemented a market-specific structure to preserve data integrity and avoid downstream issues.

We then began tailoring the Bloomreach setup to Sportland’s data ecosystem:

• Defined tracking requirements across the entire user journey
• Implemented the Bloomreach Web SDK to capture on-site behavior
• Structured product catalog attributes and configured the data pipelines
• Integrated backend customer, order, and refund data from Google BigQuery with regular syncs into Bloomreach.

Because Bloomreach pricing is tied to the volume of events processed and stored, it was essential to estimate yearly traffic and optimize tracking from the start. We disabled non-essential auto-tracked events and fine-tuned the implementation to retain key data points without overspending.

To ensure user privacy, we implemented proper consent logic for event tracking. This was integrated with existing frontend controls so that marketing data collection respects user preferences in all markets.

Campaign setup and automation

We redefined and significantly expanded email automation flows compared to their Klaviyo setup. These flows were tailored per market, taking into account local behavior and store-specific logic:

• Browse abandonment flows
• Post-purchase product recommendations
• Multi-step cart abandonment
• Welcome series variations
• Targeted outlet campaigns.

PPC strategy

We connected Bloomreach to Google and Meta Ads, enabling audience syncing, including predictive segments based on AI-driven purchase likelihood and RFM models.

Product recommendations were also migrated from Clerk.io to Bloomreach, requiring extensive QA and catalog mapping to ensure consistent logic across web and backend data layers. Our internal feed management tool played a key role in syncing enriched product data with Bloomreach.

To support decision-making outside marketing teams and provide more accessible performance insights, we built reporting views in Bloomreach and Looker Studio. It enables internal stakeholders to monitor and optimize campaigns without needing to navigate the CDP backend.

Results

Within just a few months of launching the new CDP, Sportland saw improvements in email marketing and paid media. The ability to unify backend data with behavioral signals enabled more relevant, better-timed communications, while automation and audience targeting became significantly more advanced compared to the previous setup.

Email marketing

• +20.6% orders
• +11.3% placed order rate
• +10.4% revenue

Paid media performance

• +39.1% ROAS
• +9.5% revenue
• +25.1% average order value

– all while marketing spend was reduced by 21.3%.

Project outcomes

• Market-specific CDP setup in place to reflect Sportland’s multi-store structure
• Sync between frontend and backend customer data
• Fully redesigned email automation flows
• Consolidated campaign performance reporting in Bloomreach and Looker Studio
• Seamless transition from Clerk.io to Bloomreach for product recommendations.

A CDP is a way to align your data, teams, and channels around what your customers actually need. Request a free consultation with our Analytics team, and let’s build a system that works seamlessly and delivers measurable results.

The post CDP Case Study: Multi-Market Personalization for the Biggest Baltics Sportswear Retailer appeared first on scandiweb.