Working with scandiweb has been a really good experience. They were key in our recent project to migrate our Looker Studio dashboards from Universal Analytics to GA4, which included complex product stat tracking. They not only provided us with clear options throughout the process but were also instrumental in helping us understand and fix several underlying tracking issues. Their expertise and efficiency made the entire migration smooth and successful.

Thanks to all the team!:)

Gisela Morinigo
Open Data Product Manager at Global Fishing Watch

When Google announced the end of Universal Analytics (the platform was shut down on July 1, 2024), organizations across every industry were forced to rethink their analytics setups. For many, the transition to Google Analytics 4 (GA4) raised questions like “how to maintain reporting continuity?, “what to do with years of custom dashboards?” 

Global Fishing Watch faced these same questions, but their needs weren’t typical. As a nonprofit working to increase transparency on the oceans, their team depends on accurate web and product analytics to support research, policy, and public awareness. We partnered with them to replicate and enhance their business intelligence (BI) setup and ensure it reflects the complexity of their work and supports the people using that data every day.

About 

Global Fishing Watch is a nonprofit organization that uses technology to shine light on what’s happening in our oceans, helping create a more transparent and sustainable future for marine life. By tracking fishing vessels and making maritime data publicly accessible, they support efforts to protect marine ecosystems, combat illegal and unreported fishing, inform better policy decisions, and accelerate ocean governance.

With oceans under increasing pressure, their platform is widely used to understand fishing activity in real time. We felt especially proud to support Global Fishing Watch because their mission extends far beyond data toward creating accountability on the water and giving governments, researchers, organizations, and communities the tools they need to safeguard our oceans for generations to come.

Supporting this mission are several public-facing products:

• Map – an interactive platform to visualize and analyze global fishing activity
• Marine Manager – tools to monitor and manage marine protected areas
• Carrier Vessel Portal – data on transshipment activity and carrier vessels
• Vessel Viewer – detailed insights on individual vessel activity
• Data Download Portal – open access to downloadable datasets for research and analysis.
• API Portal – allows to explore, visualize, and freely download Global Fishing Watch data to transform global collaboration and catalyze solutions for complex ocean problems.

Reliable data operations are critical for a mission built on ocean accountability and open access. With the sunset of Universal Analytics (UA), GA4 migration was all about keeping essential information flowing to those working to protect the ocean.

Project goals

Global Fishing Watch had an extensive reporting setup built on UA, with dashboards blending web analytics and backend product data. Their team needed a solution that could replicate and enhance the setup while relying on good-quality data.

Main project goals:

• Conduct a comprehensive audit of the existing tracking and data collection
• Fix legacy issues and set up GA4 using current best practices
• Rebuild UA dashboards with the GA4 data and improve the existing BI dashboards
• Support the internal team during and after the transition to GA4.

Our priority was building a more flexible and future-proof BI setup that could grow with the organization’s needs.

Approach

Global Fishing Watch had multiple data dependencies across products, platforms, and teams. A successful transition meant carefully auditing what was already in place and designing a reporting setup that would remain stable and usable long after Universal Analytics was gone. Let’s look at each of the project stages in the following sections.

Data quality assurance and improvements

The insights are as good as the quality of data. Before rebuilding any dashboards, we performed an audit and made improvements to the tracking setup.

• GA4 property review
  • We began with a property-level audit of the GA4 setup to check for configuration issues and gaps in data collection. 
  • Based on the audit, we reconfigured GA4 settings to follow current best practices and resolved issues affecting reporting accuracy.
• Google Tag Manager (GTM) audit and cleanup
  • Since Universal Analytics was being phased out, we removed outdated tags and refined the GTM setup to ensure the best level of data governance.
• Custom dataLayer event development
  • We gathered requirements for meaningful user interactions across Global Fishing Watch product pages. These were then implemented as structured dataLayer events to support more granular and relevant reporting in GA4.

Building customized dashboards in Looker Studio

With the data layer improved and GA4 properly configured, we proceeded to rebuild the dashboards. The dashboards relied on the GA4 linked directly to BigQuery, along with backend system data exported to the same warehouse via custom pipelines.

Preparing the data

Query composition

Universal Analytics connected natively to Looker Studio with no quota limits, i.e., the Wild West era of dashboards. GA4, on the other hand, introduced strict limits that kick in with heavy querying, especially with large date ranges, multiple users, or complex filters.

Also read:
How to Overcome GA4 API Limits and Save on Costs
GA4 API Quota Apocalypse and How to Survive It
Note – the limits since then have become much less strict, but you’ll still find our tips above useful!

To bypass these restrictions, we used GA4’s raw BigQuery export. Since this raw data requires additional processing, we built transformation queries to output clean data into dedicated reporting tables. Another data source used in the project was data from the operational system.

Cost control improvement

Google Cloud’s pay-as-you-go model charges for all resource usage. We initially used views for faster development, but needed cost optimization as the project matured.

Key optimizations:

• Switch from views to tables – the biggest cost reduction
• Implement custom upsert logic – daily updates instead of full GA4 re-processing
• Add partitioning and clustering for more efficient queries.

What was once a daily cost during peak usage became the total monthly cost. Proper implementation made a clear difference in how the data pipeline impacted the budget.

Dashboard setup

The dashboard was designed with its key audiences in mind. It consists of aggregated-level pages and product-specific dashboards. On top of that, an executive overview page highlights the most important metrics and timelines for leadership.

Customizations

1. Brand guidelines
   • We styled the dashboard using Global Fishing Watch’s brand guidelines (colors, fonts, icons) to ensure consistency with the company’s visual identity.
2. Product milestones
   • Sometimes you notice a data change but can’t immediately tell whether it’s expected or tied to a product update. To solve this, we embedded a Google Sheet that logs major deployments and changes.

3. Dashboard usage guides
   • Not all user groups are equally familiar with BI tools, and that’s okay. To make the dashboard easier to navigate, we added a built-in guide that walks users through the report’s main and hidden functionalities.
4. Glossary
   • Some teams work less frequently with web analytics. To make interpretation easier, we created a glossary page explaining how key metrics are calculated and what each data source represents.

5. Filtering internal staff
   • We added a simple button that allows users to filter out traffic from Global Fishing Watch employee accounts. Buttons are often underused in Looker Studio!

Summary of dashboard specifics

1. Multiple dashboard sections for different stakeholder groups
2. KPI glossary and dashboard usage guidelines
3. Embedded sheet with product deployment context
4. Styling according to brand guidelines
5. Ability to exclude internal traffic.

Solution architecture

Below is the final solution architecture, which illustrates how data moves from collection to visualization. Web and operational data flow into BigQuery as source tables and are transformed into curated reporting tables through scheduled pipelines.

These reporting tables feed into Looker Studio, where new calculated fields can be applied and dashboards are built for clear, actionable insights. The setup ensures reliable data, efficient reporting, and a sustainable foundation for future analysis.

Results

With Universal Analytics sunset, Global Fishing Watch’s web tracking was successfully aligned with GA4 best practices. The BI reporting setup transitioned smoothly to GA4 data, with enhancements to the user experience and content while ensuring resource efficiency.

Their team now benefits from:

• Clean, accurate data tailored to their needs
• Custom GA4 dashboards delivered quickly to meet the UA sunset, tailored to different levels of expertise
• An optimized reporting pipeline that reduces cloud costs.

We wanted to acknowledge that the Global Fishing Watch team also played an important role throughout the project, sharing input, context, and technical support that contributed to the successful outcome.

The project concluded with a workshop for the GFW team on how to use and adapt their new setup. Since then, our collaboration has continued, with ongoing support for analytics-related questions and requests.

Working with Global Fishing Watch has been meaningful and rewarding for us personally – not only because of the technical challenge, but because of the impact their mission has on ocean transparency and sustainability.

Need help with dashboards that fit your data and your goals? We help teams create fully customized reporting solutions. Request a free consultation, and one of our experts will get back to you shortly!

The post Case Study: Looker Studio Dashboard Migration and Custom BI Setup with Google Analytics 4 appeared first on scandiweb.

Umniah, one of Jordan’s leading telecom providers, is no stranger to innovation. They were the first to launch commercial 5G in the country and a key player in digital transformation. We partnered to rebuild their eCommerce presence into a fully redesigned online store built on Magento 2 with Hyvä, so that it matches the scale and ambition of Umniah’s services and reflects a modern brand experience.

About

Umniah is one of Jordan’s fastest-growing telecommunications providers and the first to commercially launch 5G in the country. Founded in 2005 and part of the Bahrain-based Beyon Group, Umniah offers mobile plans, home and mobile internet, business connectivity, cloud solutions, and digital devices to millions of individual and business customers across the region. Their reputation for innovation is backed by partnerships with global technology providers, including Ericsson, Huawei, Microsoft, and Cisco.

With changing infrastructure and cybersecurity demands for eCommerce across Jordan, Umniah identified the need to modernize their digital strategy. The existing online store had performance limitations and design inconsistencies, and its content workflows required too much manual effort. With new services introduced, third-party vendors onboarded, and personalization and customer experience becoming a priority, Umniah made eCommerce a key focus of its digital transformation roadmap.

Project goals

• Rebuild the eCommerce storefront on Magento 2 using the Hyvä theme
• Deliver a clean, fast, and responsive UI aligned with UX best practices
• Support 2,000+ SKUs and multiple service categories (devices, plans, gaming, etc.)
• Enable personalization, cross-selling, and content-driven shopping journeys
• Launch within a tight timeline while maintaining quality across infrastructure, design, SEO, and analytics.

Challenges

1. Infrastructure

Due to Jordanian regulations, all hosting had to remain on-premises, which limited external access and required a site-to-site VPN for the development team. This setup also added complexity to deployment workflows and environment management. Scandiweb’s DevOps team reviewed the infrastructure and proposed several improvements to help stabilize the deployment pipeline.

2. API changes

Throughout the project, multiple API changes were introduced late in the development process, including those related to payment (UWallet, Direct Pay), login flows, and customer data sync, which affected timelines and required extra coordination for testing and implementation.

3. Custom payment gateway

Because of internal security and payment processing requirements, Umniah requested a custom-built Hyperpay module for Magento instead of a third-party extension. While the custom approach allowed tighter control over security and business logic, it introduced additional development effort and planning risk. Hyperpay’s restrictions on test transactions, especially for specific card types, limited our ability to run end-to-end tests independently. Resolving these issues required extended coordination with the client and Hyperpay to access the right test cards and clarify expected behaviors. 

4. Content population

The Umniah team had full ownership of the content population; however, many team members had limited hands-on Magento experience. This created delays during the final prep, eventually addressed through additional support and training sessions led by the scandiweb team.

Despite the challenges, the project launched on the agreed timeline, supported by close communication and a flexible approach to stabilize post-launch performance.

Approach

UX and design process

Our goal was to create a user experience that matched Umniah’s position as a leader in Jordan’s telecom market. We began with a full UX/UI audit of the existing store, benchmarking against global eCommerce and telecom standards to inform the structure of a new design system. We developed new wireframes, then translated them into high-fidelity mockups, optimized for conversion and content flexibility. The final design combined bold visual elements with structured, intuitive layouts to guide users from discovery to purchase without friction.

Redesign included:

• Homepage with clear product categories, mobile-optimized navigation, and immediate visibility of key offers
• Fully reworked mobile and internet plan pages, offering customizable bundles and transparent pricing breakdowns
• PLPs (devices and services)
• PDPs (devices and services)
• A cyberpunk-themed gaming landing page tailored to a younger audience segment, balancing visual impact with product discoverability
• Consistent product cards redesigned for scanability and comparison, using iconography, labels, and reorganized information hierarchy
• Cart and checkout
• CMS pages (e.g., Contact Us, Track My Order, Success pages)
• CRO consultancy, UI/UX best practices, and micro-interactions to guide conversions.

Read more about our UX & CRO project with Umniah here.

Magento 2 + Hyvä implementation

The new storefront was built on Magento 2 with the Hyvä theme, styled from scratch without migrating frontend components from the legacy store. Hyvä’s clean structure allowed the frontend team to iterate quickly on templates while maintaining accessibility and performance standards.

Global elements (header, footer, navigation) were implemented early, followed by PLPs, PDPs, and interactive blocks for offers, brand highlights, service features, and more. We also built separate product templates for devices and services, reflecting different purchase flows and product configurations.

We added a single-page checkout experience using a third-party extension, styled to match the Hyvä frontend and adjusted to accommodate installment logic and custom validations.

Custom features and content blocks

To support Umniah’s specific business logic and content strategy, we developed several custom modules and enhancements across Magento’s backend and frontend:

• Product & purchase logic
  • Product templates and attribute sets to support device and service product types, based on attribute data provided by the client
  • Custom flags to manage Umniah installment eligibility and bank installment availability, each triggering relevant frontend logic and admin-side configurations
  • Installing and configuring a free shipping module to automatically apply where relevant
  • Enabled product labels via Amasty’s extension to highlight offers, stock statuses, and promotional messaging
• Checkout experience
  • Integrating and styling a single-page checkout extension to match the Hyvä frontend
  • Additional features like sticky CTA buttons and custom layout sections to support mobile usability and conversion flow
• Insider personalization integration
  • Insider was fully integrated via custom-built Magento modules and API connectors: API authentication and error handling logic, full product catalog ingestion and update sync, user data upsert logic from Magento to Insider, custom CMS widgets to enable Smart Recommendations by campaign ID
  • Multiple campaign-driven recommendation blocks: Recently viewed, New Arrivals, Purchased together, Purchased with last purchased, Chef algorithm-based widgets; filtering logic by category for contextual relevance
  • Quick Shop CMS block to dynamically serve Insider-powered recommendations on key pages.

System integrations

Umniah’s eCommerce platform is integrated with a wide range of internal and external systems. We made relevant adjustments and followed a separate validation and QA process for the following systems:

• Oracle ERP/CRM (adjust APIs from the Magento side)
• Insider for personalization and product recommendations, implemented via GTM with custom product blocks
• Hyperpay as one of the primary payment gateways, integrated as a custom Magento module due to internal security requirements
• Mintroute for voucher and gaming code delivery incorporated in the new Hyvä redesign
• ESRI GIS for mapping the GEO coordinates to the service coverage incorporated in the new Hyvä redesign.

SEO and analytics

Search engine visibility and analytics accuracy were among the top priorities. Our SEO and data teams worked in parallel with frontend development to plan, implement, and monitor everything from infrastructure setup to go-live QA and post-launch reporting. Umniah’s new eCommerce site was as optimized for search engines as it was for its users.

Technical SEO

• In-depth SEO infrastructure audit, including a gap analysis between the legacy and the new platform
• 301 redirect strategy to preserve SEO value and avoid 404s
• Robots.txt, XML sitemap, and meta robots directives review and update
• Configuring Mageworx SEO Suite for structured data, hreflangs, canonicals, and sitemap generation
• Technical SEO customizations
  • Canonical logic across PDPs, PLPs, and CMS pages
  • Structured data aligned with the Magento theme
  • SEO-friendly URL structure and sitemap adjustments
• Google Search Console setup verification for performance monitoring
• Go-live SEO support and post-launch monitoring, with final KPI review and recommendations.

Data & tracking

• Full user journey review to map out key tracking points
• Defining and documenting event-based tracking, including custom events and parameters
• Clean dataLayer push structure implementation with QA
• Insider tags setup and validation via Google Tag Manager
• Cross-platform QA between GTM, GA4, and Insider
• Additional event tracking and scripts based on business needs.

Results

The new Umniah Eshop launch met the agreed timeline and marked a significant step forward in Umniah’s digital transformation.

The redesign focused on simplifying navigation, improving performance, and introducing personalization features. New homepage structure made key offers and services more accessible, especially on mobile, while customized plan pages with clearer pricing and self-service tools improved decision-making. Performance improvements in the Internet Plans post-redesign:

• +86.0% cart-to-view rate
• +71.2% purchase-to-view rate
• +41.1% items purchased

SEO improvements

• +72.1% sessions (overall site traffic increase MoM)
• +13.8% total traffic across eshop.umniah.com and www.umniah.com
• +19.8% clicks to the main Umniah domain after go-live
• +9.37% average CTR MoM
• -3.4 in average ranking position MoM (ranking higher on average) 
• +300 new keywords, with 63 in the top 10 and 7 in the top 3

Umniah’s Eshop transformation has brought their digital presence in line with their role as a national telecom leader. With the right systems now in place, Umniah is well-positioned to lead not only in mobile and internet services, but also in digital commerce.

Ready to modernize your eCommerce experience? Scandiweb helps enterprise brands build future-ready eCommerce platforms. Get in touch today to start your transformation!

The post Umniah Eshop Strengthens Leadership with a High-Performance Magento+Hyvä Build appeared first on scandiweb.

Running a B2B eCommerce site comes with its own set of challenges – complex product catalogs, pricing tiers, account roles, ERP integrations… the list goes on. On top of that, you’re expected to deliver a smooth, B2C-like shopping experience.

In this article, we’re showcasing the 10 best B2B eCommerce websites we’ve built. Each one solves real business problems with smart features and seamless user journeys. We’ve gathered examples across telecom, electronics, cosmetics, industrial parts, and other industries. Let’s check out B2B sites setting the standard, and what you can learn from them.

Why B2B eCommerce sites need to do more

In addition to product specifications and order forms, today’s B2B buyers expect the same convenience and effortless shopping experience they get from B2C, but with the flexibility and logic that only a great B2B platform can deliver.

Here’s why your B2B site needs to go beyond basic functionality:

• B2B buyers now expect B2C-level experiences (self-service portals, mobile-friendly checkout, etc.)
• Complex operations, such as layered pricing, approval workflows, and account roles, need to run smoothly, often across thousands of SKUs
• Speed and simplicity drive revenue
• Real-time ERP, PIM, CRM, and other key system integrations are essential for accurate pricing, stock, and customer data
• Personalization (tailored catalogs, role-based access, etc.) isn’t optional anymore.

1. High-performance B2B eCommerce for global teamwear distribution

Macron, a European leader in teamwear and sports apparel, runs a robust B2B eCommerce platform that powers online operations across multiple markets. The store supports real-time ERP-driven product and pricing data, advanced marketing automation, and integrations tailored for professional sports organizations and retail partners.

With ongoing development handled by a hybrid team of scandiweb and in-house developers, Macron’s platform continues to grow. Strategic improvements to backend workflows, data tracking, and international readiness ensure it meets the needs of B2B partners across countries and categories.

Technology

• Platform: Adobe Commerce (Magento)
• Integrations: SAP ERP, Royal Mail, Macron App, Mailchimp

Highlights

• Real-time ERP sync for accurate product, pricing, and stock data
• Integrated Royal Mail Click & Drop and Macron App connections
• Abandoned cart recovery through coupons and email automation
• Streamlined checkout with Google Address Autocomplete
• Micro-conversion tracking setup for better UX and campaign insights
• Stable, secure store with rapid issue resolution and uptime monitoring
• Ready to scale into B2B2C with flexible infrastructure and automation.

2. Umniah’s modern B2B store on Magento + Hyvä

Umniah, one of Jordan’s leading telecom providers, runs a Magento 2 store designed to support complex service configurations, device bundles, and real-time data flows across multiple systems. They have a fully redesigned frontend using the Hyvä theme and a deep integration layer connecting to ERP, CRM, PIM, and personalization tools.

Custom purchase flows following UX best practices, smart recommendations and other personalization features, and mobile-optimized layouts help business users easily configure and order telecom products. With infrastructure tailored to strict local hosting requirements and a complex mix of APIs, payment systems, and internal tools, the setup is fully aligned with the needs of modern B2B buyers. The upgraded website allows Umniah to deliver a digital experience as reliable as their network. 

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: Hyvä theme
• Integrations: Oracle ERP/CRM, Pimcore PIM, Insider, Hyperpay (custom module), PayOne, Mintroute, ESRI GIS, Skynet
• Infrastructure: On-premise hosting with VPN-secured dev access and sandbox deployment

Highlights

• Custom product templates for service bundles, device plans, and telecom packages
• Integrated single-page checkout with tailored logic for installments and validations
• Real-time data sync with Oracle ERP and CRM for pricing, stock, and customer validation
• Insider-powered personalization across product pages and landing pages
• Hyvä-based UI optimized for quick scanning and frictionless navigation
• +86% cart-to-view and +71.2% purchase-to-view rate increase on Internet Plans after redesign
• +72.1% increase in site sessions and +300 new keywords indexed post-launch.

3. BeautyWorks’ B2C and B2B twin sites

Beauty Works, a luxury hair extension brand with 800K+ Instagram followers, over 7,000 accredited salons in the UK, and 700+ international partners, runs its B2C and B2B eCommerce sites on a shared Magento codebase. The B2B store is built using ScandiPWA and mirrors the mobile-first, app-like experience of the B2C site, making it easy to manage and cost-effective to maintain.

With trade-specific features layered on top of the B2C architecture, the B2B site offers a polished, high-performing experience for professional salon clients.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: ScandiPWA
• Hosting: ReadyMage
• Integrations: Celigo ERP, Amasty, Events extension
• Architecture: Unified B2B/B2C setup managed by a single development team

Highlights

• Shared codebase between B2C and B2B stores for efficient development and maintenance
• Logged-in-only access to pricing and cart functionality on the B2B site
• Multiple store view pricing and Amasty store credit for B2B clients
• Events extension integrated for salon-specific promotions and trade campaigns
• ERP sync via Celigo for automated order data import and mapping
• +41% in sessions, +13% in users, and +121% in organic traffic after this new B2B store launch.

4. Custom B2B: A scalable DaaS platform spanning 16 countries

Bechtle is a leading IT supplier, operating a Device-as-a-Service (DaaS) model across 16 European markets. At the core of their B2B eCommerce ecosystem is a custom CRM system powered by a microservices architecture, integrated with Magento 2 to support seamless ordering, customer management, and operational scalability across multiple teams and markets.

With a flexible backend and scalable infrastructure, the platform unifies over 10 legacy systems, streamlining everything from quoting and lead management to onboarding and support, while ensuring a smooth experience for internal users and end customers.

Technology

• Platform: Custom CRM + Magento 2
• Hosting: AWS S3
• Frontend: ScandiPWA, Vue.js
• Backend: Node.js, PostgreSQL
• Communication: GraphQL (frontend-backend), REST API (CRM-Magento + 3rd-party tools)
• Infrastructure: Kubernetes

Highlights

• Custom-built CRM system built with a flexible 25+ microservices architecture and an end-user ordering app running on Magento 2
• Shared ecosystem across 16 countries, eliminating data silos and workflow bottlenecks
• Tailored user flows for quoting, onboarding, and credit evaluation
• Seamless SSO between CRM and Magento 2 using Keycloak
• Consistent data management and efficient B2B sales across departments and markets
• Scalable architecture supports fast expansion without impacting performance.

5. Marketplace housing 300+ ethical beauty brands

Slow Cosmétique runs a selective B2B2C marketplace connecting over 300 certified eco-conscious beauty brands with their end customers. Built on Magento 2 and powered by ScandiPWA, the platform combines a modern, mobile-first storefront with a backend tailored for efficient vendor management and smooth operations.

While consumers shop directly on the site, the business logic supports multiple independent brands, each managing their own boutique, products, and orders, making this a powerful B2B2C setup.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: ScandiPWA
• Marketplace Engine: Unirgy
• Payments: MangoPay
• Marketing: Sendinblue, SalesManago

Highlights

• Vendor portal with custom admin access for 300+ ethical beauty brands
• Target system built with Unirgy, a marketplace module for Magento, to allow merchants onboard external vendors and guide them to create custom boutiques
• Retrofitting and adjusting the vendor portal with a second admin panel, where vendors can manage their products
• Category pages load in 1.5–2s; product pages in under 2s
• Features include social login, subscriptions & recurring payments, ambassador tracking, and PayPal express checkout
• SEO-friendly URLs across vendor boutiques, category pages, and filters
• Integrated email marketing (Sendinblue) and customer engagement (SalesManago).

6. Global touchscreen pioneer with a lead-driven B2B eCommerce

Elo, the company that invented touchscreen technology over 50 years ago, now powers over 25 million installations across 80+ countries. Their Magento 2 eCommerce site focuses heavily on lead generation and CRO, designed to support Elo’s complex B2B sales process with strategic SEO and user journey optimizations.

With ongoing support and technical maintenance from scandiweb, with a dedicated focus on A/B testing, form performance, and content engagement, Elo’s website can capture high-intent users and turn traffic into meaningful leads.

Highlights

• Platform: Adobe Commerce (Magento 2)
• Optimized lead-capture forms based on wireframes, user flow analysis, and A/B tests
• Clearer CTAs and simplified form fields reduce friction and improve conversion
• Strategic SEO roadmap and content structure across regional sites
• Email capture blocks added across high-traffic pages for more touchpoints
• Regular CRO updates to personalize the experience for each visitor.

7. Ionto’s conversion-focused B2B store

Ionto is a go-to brand for beauty professionals, known for supplying premium tools and equipment to stylists and beauticians around the world. Their Magento-powered B2B platform supports a fully digitalized sales journey, combining smart UX with powerful backend integrations.

With a fully redesigned interface tailored to professional buyers, the site offers a seamless shopping experience across multiple store views. WordPress is integrated directly into Magento, creating one unified platform that supports commerce and content while boosting SEO.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: Custom B2B design with integrated WordPress
• Integrations: Pimcore PIM, Infor ERP

Highlights

• Digital-first B2B journey designed specifically for professional buyers
• Magento and WordPress combined into a single platform for better SEO and content integration
• Klevu smart search and AI recommendations to increase conversion and average order value
• Pimcore PIM integration and ERP connector support ensure reliable product and data sync
• Health-check score for the new store improved from 57% to 84% 
• +90.2% online revenue, +93.3% transactions, +44.9% conversion rate, and +100.3% product adds to cart after store launch.

8. Reliable Magento store for industrial-grade B2B

House of Electrical is a Canadian supplier of electrical components, lighting solutions, and value-added services, trusted by professionals for over 40 years. Their Magento-powered B2B store prioritizes long-term stability and smooth system operations, backed by continuous technical support and smart integrations.

The platform is maintained with ongoing support and upgrades, with a strong focus on keeping systems stable and cost-effective. With real-time ERP syncing, custom reporting tools, and merchandising enhancements, the store is optimized for fast, frictionless ordering.

Technology

• Platform: Adobe Commerce (Magento 2)
• Integrations: JDE ERP
• Search & merchandising: SearchSpring
• Monitoring: Cronitor, custom report grid for ERP and module data

Highlights

• Stable JDE ERP integration with real-time data sync and custom import/export reporting
• Merchandising powered by SearchSpring for enhanced product discovery
• Cronitor monitoring ensures timely issue resolution for background tasks
• Streamlined upgrades and deployments with clean production rollouts
• 80% improvement in PageSpeed score compared to the previous B2B platform.

9. Feature-rich B2B flooring platform built on Adobe Commerce

Questmark, a North American leader in commercial flooring, serves its B2B clients through a purpose-built Adobe Commerce store. Designed for contractors, facility managers, and procurement teams, their site offers a smooth path from product discovery to inspection scheduling within a fast, mobile-optimized experience. With 40+ custom page templates, the platform provides clients with everything they need to research and make a purchase.

Technology

• Platform: Adobe Commerce (Magento 2)
• Frontend: 40+ mobile-optimized templates designed for B2B flows
• Integrations: SAP ERP, Salesforce CRM, PunchOut, custom CMS modules

Highlights

• Clients can book demos, request inspections, or buy products directly from the site
• Fully integrated SAP ERP for real-time pricing and stock updates
• Elasticsearch integration supports fast, filterable search across large product catalogs
• Custom extensions for easy content management and feature expansion
• Built-in support for PunchOut catalogs, Salesforce CRM, and FedEx/CH Robinson shipping
• High-performance setup enables long-term scalability for future digital growth.

10. ERP-integrated Magento store for industrial B2B

Wainbee is one of Canada’s largest privately held distributors, supplying industrial motion control, filtration, and automation solutions nationwide. Their Magento store has been fully restored and restructured to support long-term stability, with a new cloud-based infrastructure, modules tailored to industrial buyers, and custom backend logic to match the complexity of their operations.

With ERP integration tailored to their order processing workflows, the platform allows Wainbee to manage large product catalogs, sync order data in real time, support account-based purchasing, and serve B2B customers efficiently through a clean, reliable interface.

Technology

• Platform: Adobe Commerce (Magento 2)
• Hosting: MageMojo cloud
• ERP integration: Custom API endpoints and logic for real-time data exchange

Highlights

• Fully restored Magento store with stable infrastructure and clean order flows
• Custom ERP integration with extended API for accurate order processing
• Account registration, product updates, and payments that run bug-free
• Modules for product-specific logic and industrial catalog support.

These 10 examples prove that great B2B eCommerce is about creating clarity and value at every touchpoint. The most effective B2B stores support effortless transactions, ease internal workflows, reduce friction, and overall make it that much nicer for customers to do business with you.

Ready to upgrade your B2B store? Our enterprise-ready B2B development solutions offer features to handle bulk orders and manage complex accounts. Let’s talk about ways your B2B store can improve.

The post Top 10 B2B eCommerce Websites with Great UX and Smart Features appeared first on scandiweb.

The PPC team was spending over an hour conducting manual PPC audits and health checks. These tasks require working with large sets of pure data—time-consuming and repetitive work that doesn’t leverage human creativity.

To streamline this, we automated the process, letting AI handle the heavy lifting of data analysis while embedding best practices directly into the workflow.

How it works

We built a Claude project that connects to an n8n MCP server, which hosts a range of Google Ads tools. This setup allows Claude to execute PPC audits end-to-end with minimal manual effort.

The project’s knowledge base includes audit templates, best practices, and different audit types—helping Claude not only analyze but also present the results in a structured, accessible way.

Processing and development

Input

• Google Ads client account ID—thats it!

Output

• Comprehensive PPC Audit and breakdown
• Standardized audit format, reducing variability between team members
• Actionable recommendations aligned with industry best practices

Impact

What previously took over an hour of manual work can now be completed in minutes. The PPC team can scale audits, ensure consistency, and focus more on client welfare than pure data.

Built with

• Claude – for analysis and structured reporting
• n8n MCP server – hosting the audit toolset and handling orchestration
• Google Ads API – providing real-time campaign data

Complexity

Medium

Looking to leverage modern AI tools within your company? Get in touch and explore next steps.

The post AI Agent Bites #10: Automating PPC Audits with Claude and MCP appeared first on scandiweb.

Running unique sales models such as fundraising programs and group purchase schemes on a legacy platform can quickly become unmanageable. Relying on manual processes and in-house developers makes the system harder to scale and easier to break.

In Purdys’ case, a 20-year-old custom system was no longer enough to support their coordinator-led programs. With project Fluffle, we partnered with Purdys to build two new Adobe Commerce websites powered by Hyvä, integrated directly with ERP, and designed to give both coordinators and supporters a smooth, self-service experience.

About

Purdys Chocolatier has been known across Canada for its purple-wrapped chocolates since 1907. Over 117 years, the company has grown into 81 retail stores with around 1,600 employees.

Purdys also operates two coordinator-led sales models. Fundraising programs allow schools, clubs, and community groups to sell chocolates and keep a percentage of the sales. Group Savings programs give organizations and communities the chance to order in bulk at discounted prices. These programs had been running on a 20-year-old custom platform that relied on manual steps, a single in-house developer, and fragmented reporting.

With project Fluffle, Purdys partnered with scandiweb to re-platform fundraising and group savings on Adobe Commerce (Magento 2) with Hyvä. This made Purdys an especially exciting client for scandiweb because it was not just a site migration but an opportunity to reimagine how non-standard commerce models can be run on Adobe Commerce.

Project goals

Purdys wanted to:

• Re-platform the Group Purchase Program and Seasonal Fundraising Program to Magento 2
• Deliver a best-in-class, product-based fundraising program
• Provide a seamless transition between eCommerce, fundraising, and group programs with one login
• Gain a 360° customer view across all programs
• Design a unique UI for each site
• Ensure efficient, stable operation of fundraising and group programs
• Guarantee performance and platform stability for seasonal peaks.

Challenges

At the start of the project, many key details were still undecided. Designs weren’t finalized, and some integrations hadn’t been clearly defined. As development began, we worked closely with the Purdys team to fill in the gaps as they came up, staying as close to the original timeline as possible. When requests started going beyond the agreed scope, we flagged them and scheduled them for later as support items.

New requests continued to come in during the build. To keep the launch on track, we made sure the team focused on what absolutely needed to be delivered, while everything else was documented for post-launch.

We also had to work around a technical limitation. Because other projects were using the same Adobe Cloud account, there was no staging environment available; so we built and tested everything in shared integration environments instead. We ran into a few issues caused by differences between the test and live environments, but every issue was tracked, analyzed, and fixed before launch.

Despite the scope changes and technical limitations, the full user journey was delivered as planned. Additionally, ERP development was happening in parallel, but both teams kept their schedules aligned so integration was ready in time.

Approach

To meet Purdys’ goals, we first built two new Adobe Commerce (Magento 2) websites, one for fundraising and one for group savings, and both running on Hyvä frontend. Hyvä’s lean architecture allowed us to build two distinct interfaces with complex custom logic while keeping the sites fast and responsive, even under peak demand. Designs were provided by Purdys, while our role was to implement and adapt them within Magento.

At the same time, we developed custom Season and Campaign logic to support fundraising and group purchase flows; something the standard Magento setup could not handle on its own. All legacy Group and Fundraising data, which had been stored in an old MS SQL database, was migrated into Adobe Commerce to keep continuity.

We also rebuilt the integration with Syteline, Purdys’ ERP system, so that orders and finance data could move accurately between platforms. All three platforms (retail, fundraising, and group savings) now share a unified login, allowing customers and coordinators to switch between experiences without managing multiple accounts.

To support reporting and finance operations, we began setting up analytics and dashboarding in Looker Studio, which continues to be developed during the beta phase. Reporting will give a single view of customer activity across retail, fundraising, and group programs.

Also read:
Hyvä Commerce Case Study: A High-Performance Store for ATX Fitness’ U.S. Launch

Group & Fundraising platform

At the center of the project is a rebuilt Group & Fundraising system. Previously, creating seasons required developer support. Now, Purdys staff can create and manage seasons directly in the Magento admin.

Coordinators can also launch and run campaigns independently:

1. They register and fill out a form with campaign details like name, description, end date, image, and delivery address.
2. The system generates a dedicated campaign page and public URL.
3. Supporters visit the page, browse products, and place orders, each one automatically linked to the campaign.

For fundraising campaigns, a portion of the sales becomes available for coordinators to withdraw. In group savings, supporters buy at discounted rates, with coordinators receiving a smaller margin.

Results

The project is currently in its beta phase, which runs until January. Even at this stage, core improvements are already in place:

• Coordinators and staff no longer depend on developers to create seasons or configure campaigns. Everything can be managed directly in Magento.
• Any user can now launch and run a fundraising or group savings campaign from start to finish with every order automatically tracked against their campaign.
• A single login and ERP connection now keep customer activity, orders, and financial data consistent across retail, fundraising, and group programs.
• Despite custom logic and separate websites, the Hyvä frontend remains fast and responsive, built to handle high traffic events.

From the initial meetings in March 2024 to the beta release, the build took about one year. Delivered on time and within budget, Fluffle marks the first time Purdys’ fundraising and group savings programs can run at scale on a modern eCommerce platform.

Looking to modernize your own fundraising or group sales platform? With Adobe Commerce and Hyvä, we help businesses replace legacy systems, reduce manual work, and deliver high-performance customer experiences. Talk to our team about your project.

The post Case Study: First Self-Service Fundraising and Group Sales Platform on Magento + Hyvä appeared first on scandiweb.

There can be a variety of reasons why customers stop buying. The order gets delayed, a routine changes, life simply gets in the way, and a solid reminder never comes. Traditional win-back tactics like email campaigns or promo blasts often feel impersonal and easy to ignore. It’s easy to assume they’re gone for good.

While most teams focus on acquiring new customers, 65% of a company’s business typically comes from existing ones. And you lose revenue when that group goes inactive. 

Conversational commerce can make a difference. It offers a way to reach churned customers with real-time, personalized messages in their most used channels. With no manual outreach! Once set up, these messages are triggered and adapted automatically based on each customer’s data.

Our client, Zorro.lv, a growing pet food retailer, took this approach. Instead of scaling with bulk messaging, they chose to replicate the one-on-one conversations that defined their brand from the start.

About

Zorro.lv built its reputation on offering high‑quality, natural pet food and treats without fillers and artificial additives. Their products include grain‑free and super‑premium lines, tailored for pets with different nutritional needs. Zorro.lv aims to combine high‑quality products with an attentive, trustworthy customer experience.

As their customers multiplied, the team could no longer personally reach out to those who’d drifted away. We partnered with them to build an AI‑powered sales concierge that restored personal attention via WhatsApp.

Project goals

Zorro.lv had always relied on direct, personal outreach to build loyalty. Now, the team needed a way to:

• Identify the right customer segment most likely to purchase again
• Reconnect with lapsed customers in a personal and timely way
• Maintain Zorro’s relationship-driven tone without switching to bulk promotions
• Automate outreach at scale without losing authenticity
• Free up sales and support staff from repetitive follow-ups while keeping the customer experience consistent.

The ultimate goal was to recreate the feeling of a dedicated salesperson for every customer. Someone who knows their order history, understands their pet’s needs, and reaches out at the right moment.

Approach

To bring back churned customers without losing Zorro.lv’s personal touch, we developed an AI-powered sales concierge connected to their Shopify store and WhatsApp. The project began with building a clear customer segment, then moved into conversation design and technical integration to make outreach feel natural for every customer.

Customer selection

We built the first outreach segment from Zorro.lv’s Shopify data and ensured outreach went to high-potential customers who already had a relationship with the brand. Customers were included if they:

• Placed their last order between 12–24 months ago
• Spent at least €100 in total
• Completed at least two purchases
• Gave marketing consent.

Conversation design

Before launch, we ran test scenarios with Zorro.lv’s team to capture the brand’s tone of voice. The AI needed to sound friendly, knowledgeable, and focused on pet well-being. We reviewed and adjusted conversation examples to match how the team would naturally talk to customers.

The AI assistant was designed to handle conversations end-to-end, adapting based on customer responses and needs:

• Sends the first personalized message using order history and tone aligned with the brand
• Adjusts replies dynamically throughout the conversation
• Detects interest in product suggestions and retrieves relevant items using vectorized product data
• Asks clarifying questions when needed to improve recommendations
• Shares a personalized discount code when purchase intent is expressed
• Handles opt-out requests and removes customers from future outreach
• Flags special or complex cases for manual follow-up by the customer support team.

Technical setup

Customer data is pulled from Zorro.lv’s Shopify store, and all outreach is handled through WhatsApp. A dedicated dashboard allows the team to monitor conversations, review pre-generated messages before sending if needed, and track key performance metrics throughout the campaign to see how it’s performing.

Results

The first outreach campaign focused on lapsed customers who had previously shown strong buying intent. Results within the first few weeks:

• 31% response rate of contacted customers
• 4% conversion rate from the outreach

This exceeds typical re-engagement benchmarks. In similar campaigns, especially via email, conversion rates often stay below 1%. With personalized conversations on WhatsApp, Zorro.lv reconnected with customers in a way that felt familiar and timely. The assistant has since been extended to active customers as well, supporting ongoing engagement and repeat orders without adding pressure to the team.

Conversational commerce works because there’s something undeniably compelling about a message that feels like someone noticed you were missing. The only thing left to do? Simply being ready when the customer is.

With the right data and message, even churned customers are open to restarting the conversation. Looking to build a similar experience for your store? Let’s converse about what conversational commerce could do for your business.

The post Case Study: Conversational Commerce Brings 31% of Churned Customers Back appeared first on scandiweb.

Black Friday still drives a major revenue spike. That said, 2025 isn’t following the usual playbook. Customer attention is shifting to AI‑powered search and chat, and inboxes are getting harder to reach. On top of that, consumer sentiment is cooling, with surveys pointing to more price sensitivity and smaller holiday budgets compared to last year.

This year’s winners might not be the ones shouting the loudest or offering the biggest discounts. You’ll need to make smart technical upgrades, fine-tune delivery promises, and meet customers exactly where they’re looking.

Let’s break down Black Friday 2025 key trends and discuss what’s new and critical to act on now across customer experience, tech, fulfillment, checkout, and marketing strategy.

Strategic changes ahead of Black Friday 2025

Black Friday is about navigating some of the biggest market and regulatory shifts in years as much as it is about performance and price.

U.S. import rules have changed

As of late August, the U.S. has removed the de minimis duty exemption for many low-value shipments. That means fewer parcels enter duty-free, and some major couriers even paused U.S. services while updating their systems. Brands shipping cross-border, especially direct-from-factory or from Europe, are facing more paperwork and higher costs, and longer delivery timelines.

What to do:

• Recheck pricing and delivery estimates
• Add duty and tax calculation to checkout
• Display U.S. shipping cutoffs earlier in the customer journey
• Review SKUs by tariff exposure and reroute volume to domestic warehouses where it makes sense.

A shift in customer demand

According to multiple retail forecasts, U.S. shoppers are planning to spend less than they did in 2024 (roughly a 5% drop). Rising prices and uncertainty around import duties push buyers to delay decisions and hunt for better value. That means expectations around discounts and clarity are higher, and the margin for error is smaller. Plan clearer value ladders (good‑better‑best), targeted promos by segment, and fast re‑pricing playbooks for slow movers. 

Third-party cookies survive

Google has paused the final phase-out of third-party cookies in Chrome, delaying the full rollout of Privacy Sandbox, giving marketers more breathing room than expected. However, other browsers (like Safari) still block them by default, and attribution blind spots haven’t disappeared.

What to do:

• Keep building first-party audiences and contextual signals
• Revisit media models that assumed cookie loss in Q4
• Align measurement tools across channels now, before traffic peaks.

Customer experience & conversion

The buying journey in 2025 is shaped by where your customers arrive. AI-generated summaries, inbox filters, mobile checkout, and live chat are now the first points of contact, not your homepage.

Google’s AI Overviews and shopping features now appear above traditional listings for many search queries. If your product page doesn’t show price, availability, shipping, and return info in structured data, you may be invisible in this new layer of search.

What to do:

• Validate structured data (Product, Offer, ShippingDetails, MerchantReturnPolicy)
• Keep PDPs consistent with feed content, as Google pulls directly from these
• Use precise, scannable copy instead of generic benefits or long descriptions.

Email is losing ground

Especially on Apple devices. With iOS 18, Apple began automatically sorting emails into categories: Primary, Transactions, Updates, and Promotions. Most marketing emails are filtered out of sight, and only high-relevance or triggered sends stand a chance of reaching the Primary inbox. Merchants should rely more on triggered flows (price drops, low stock alerts, back-in-stock messages) and add SMS or push where appropriate for time-sensitive offers.

Make your site AI-smart

Your site should feel AI-smart even without a chatbot. This year, shoppers expect your site to show the right products, remember or predict preferences, and guide them to the next step without friction.

What to do:

• Add personalized product blocks to key pages
• Show real-time inventory and delivery estimates
• Enable pre-fill and shortcuts in checkout flows.

On mobile, UX is the performance

Mobile now drives most eCommerce traffic and revenue. Black Friday is no exception. Interactivity (INP) is the new benchmark, and if your pages take too long to respond to taps or clicks, customers drop off. Before the sales period, test the mobile INP and aim for less than 200ms on different devices. If needed, cut heavy scripts and non-critical animations.

Creativity matters

Shoppers will be hit with AI-generated ads from every direction this season. The ones that work won’t be flashy but thoughtful.

What to do:

• Focus on user-led storytelling: UGC, demo-style creatives, side-by-sides
• Keep visuals grounded in reality, but with a visual twist (motion, juxtaposition, or subtle humor)
• A/B test in advance

Payments & fulfillment

In 2025, the real friction shows up in post-purchase costs related to payment disputes, shipping surcharges, and returns.

BNPL keeps growing

Buy now, pay later volumes rose again last season, especially for gifting and big-ticket items. But that comes with a trade-off: higher returns and more disputes if the product doesn’t meet expectations. Also, after the holidays, many brands are hit with customers requesting chargebacks even after receiving the item. 

What to do:

• Show total-to-pay today and future instalments near the price
• Integrate with BNPL providers to pause repayments when returns are initiated
• Highlight your BNPL cutoff date for guaranteed holiday delivery
• Use clear billing descriptors and send delivery confirmation proactively
• Set limits on discounts per user

Returns can cost less

Returns ran close to 17% of total U.S. retail sales last year, which was nearly $900B in value. Holiday purchases tend to return at even higher rates, so many brands are shifting to more transparent, sometimes stricter, return policies. Merchants should make return timelines and restocking fees visible on product pages, offer drop-off options to reduce cost, and not forget about size/fit guides and post-purchase education to prevent returns altogether.

Where is my order?

With holiday purchases, “where is my order?” (WISMO) queries spike during Cyber Week and into December, straining support teams and hurting customer satisfaction. If you haven’t automated proactive updates and branded tracking yet, this is the last moment to do it.

What to do:

• Trigger frequent and clear milestone updates by email/SMS (confirmed, packed, shipped, etc.)
• Let customers self-manage shipping changes or rerouting where possible
• Use branded tracking pages to maintain experience post-purchase

Traffic acquisition: paid, organic, social, and AI

Traffic planning for Black Friday used to be straightforward: crank up Google Ads, send emails, and flood Meta with remarketing. That still works, kind of. In 2025, it’s only part of the picture. Attention is more fragmented, and new sources are influencing buying decisions.

AI chatbots as traffic drivers

During the 2024 holiday season, many brands saw their AI chatbots become top sources of assisted revenue. It’s still where a lot of decisions are happening. Shoppers use bots to check fit, shipping times, return policies, and even stock status, and then convert directly inside the chat. 

What to do:

• Train bots on size/fit, delivery timelines, return costs, and current stock
• Enable “buy now” actions directly in chat.

Community role in search results

For a while now, influence hasn’t been limited to influencers. Shoppers tend to turn to online communities when researching products, and what’s said there often finds its way into Google’s AI summaries or ChatGPT’s search-enabled answers.

What to do:

• Monitor brand mentions on community platforms, like Reddit, Quora, TikTok, and Pinterest, and correct misinformation
• Seed helpful, product-relevant content in forums where your audience actually looks
• Repurpose high-performing organic UGC into paid formats or landing pages.

Regarding promo timing to get traffic early – despite early-bird emails and pre-Black Friday deals, most revenue still concentrates in the Friday–Monday window. We suggest avoiding spending your entire promo budget in early November. Better, use early activity to test offers, then go deeper where elasticity is proven. Also, it’s good to have a clear plan for the second wave of promos after Cyber Monday.

Quick actions checklist

TECH

Audit mobile performance and target INP ≤200ms on all key templates
Freeze non-critical scripts, animations, and tracking tags by mid-November
Validate and fix structured data for Product, Offer, ReturnPolicy, and ShippingDetails
Clean up any Google Search Console warnings that may block merchant listing eligibility

UX & CRO

Add trust-building info to PDPs
Enable AI-style recommendations and quick-buy shortcuts to reduce friction
Run checkout flows on mid-range mobile devices
Review and reduce the number of form fields and input taps required to complete a purchase
Publish clear shipping cutoffs and build delivery messages into PDPs
Activate branded tracking pages and automated delivery updates

MARKETING

Shift creative toward realistic, trust-first content with subtle standout elements
Build or refresh your retail media campaigns
Prepare alternate promo creatives for TikTok/Meta in case one platform underperforms.

2025 shoppers are spending more carefully, traffic is fragmented, and operational costs are rising. But the brands that consider all this and prepare early will be in a position to win when the window opens.

Need help getting your store strategically, technically, logistically, and creatively ready for Black Friday? Let’s connect! Our expert teams offer audits and hands-on support to prep your site and campaigns for the big sale.

The post What to Do to Best Prepare Your eCommerce for Black Friday 2025? appeared first on scandiweb.

Many businesses are still relying on legacy Magento 1 setups that no longer meet the demands of modern eCommerce. Upgrading is critical, and rarely a simple task, especially when the store has custom features and connects to multiple external systems. Here’s how we helped Gear‑Up move to a fast, high-performing site on Magento 2 and Hyvä.

About

Gear‑Up is a long-standing electronics and computing retailer based in Dubai, serving everyday consumers and professionals across the Middle East. Since launching in 2013, the company has grown into a trusted online destination for tech products.

When they came to scandiweb, Gear‑Up was still running on a Magento 1 store that hadn’t been updated in over a decade. It was slow, outdated, and no longer fit for the scale of their operations. A previous attempt to migrate to Magento 2 with another partner had failed, so this time, the stakes were high. They needed a partner who could make the migration work.

Project goals

Gear‑Up came to us with a clear set of priorities:

• Migrate their store from Magento 1 to Magento 2 without losing any business-critical data
• Rebuild all existing custom logic and workflows to match how their team operated
• Deliver a modern, fast frontend with improved performance and UX
• Implement a multi-currency setup with store-specific tax and price rounding rules
• Ensure accurate pricing display and tax calculation across third-party systems

They also saw the migration as a chance to modernize their store’s look and feel, aligning the frontend with their brand and growing product catalog.

Also read:
From Slow to Sleek: A UI-Focused eCommerce Redesign

Challenges

The biggest challenge was the data itself. Gear‑Up had more than ten years of order history stored in Magento 1, much of it tied to custom fields and logic that were never part of the platform by default. Every order, product, and customer record carried legacy data the business relied on, and all of it had to make it through the migration without breaking.

The second challenge was architectural. Gear‑Up’s internal workflows were built around how Magento 1 handled order management, but Magento 2 works differently. To replicate those flows accurately, we had to reverse-engineer and rebuild the logic. It was also important to make sure old and new orders could be processed side by side without disrupting daily operations. That required close collaboration with the business team, testing across edge cases, and iterating until every part worked as expected.

Another complexity was pricing. The store operates in seven currencies, each with its own exchange rate, tax rules, and custom rounding logic. On top of that, the rounding had to be consistently reflected across all third-party systems: including Klevu search, Tabby and Tamara payment widgets, and Xero invoicing. Some store views required fully rounded prices, while others needed prices with decimals, depending on market conventions. This wasn’t something Magento handled out of the box, so we built a custom backend solution.

Approach

The goal was to build a store that felt familiar to the Gear‑Up team but performed like a modern eCommerce platform. To get there, we rebuilt their setup using Magento 2 as the foundation, creating a scalable architecture that could grow with the business.

On the frontend, we used Hyvä to deliver a faster, more responsive experience for users and developers. It gave the team more flexibility while significantly improving site speed.

Also read:
Hyvä Case Studies: Real Results and Success Stories in Web Performance and User Experience

We also recreated all of Gear‑Up’s custom logic from Magento 1. That included order flows, pricing rules, and backend processes that were essential to the team’s everyday work.

To handle the multi-currency pricing challenge, we built a custom backend module from scratch with its own database structure. This let us apply the right rounding and tax rules for each market and made sure the prices showed up correctly everywhere: Klevu, Xero, Tabby, and Tamara.

In order to move more than a decade of historical data, we developed advanced migration scripts that could extract, clean, and map thousands of records. Some of those entries went back over ten years.

The entire migration and launch took place during a carefully coordinated 8-hour window, with half that time spent on the data import alone.

Results

The migration wasn’t simple, but the outcome proved it was worth the effort. Gear‑Up’s new store launched without disruption and carried over all critical functionality. Here’s what the project achieved:

• Stable launch with full functionality preserved
• Seamless switch with no critical downtime
• +47.7% orders YoY
• +110.9% revenue YoY
• +124K clicks
• +9.68M impressions

The Gear‑Up team was satisfied with the results and continues working with scandiweb via Support Cloud and additional SEO services.

Still relying on Magento 1 or need a frontend overhaul? Scandiweb is trusted by electronics retailers and enterprise merchants worldwide to deliver secure, stable, and scalable Magento solutions. We’re also a proud Hyvä Platinum Partner. Let’s talk about how to build a future-ready store that doesn’t leave your legacy behind.

The post Case Study: Magento 2 Migration and Hyvä Frontend Improve YoY Sales by 111% appeared first on scandiweb.

Choosing the right Hyvä theme development company is key to improving the performance and user experience of a Magento (Adobe Commerce) store. Hyvä has quickly become the go-to frontend framework for Magento, giving merchants faster sites and a more efficient development workflow at lower cost.

In this article, we’ve gathered a list of the top Hyvä theme development companies offering Hyvä theme development services based on their expertise, client satisfaction, and service quality. Each has proven experience in Magento and Hyvä, with different strengths to match a variety of business needs.

Overview

• Opting for specialized Hyvä theme development companies enhances Magento (Adobe Commerce) store performance and user experience.
• Hyvä themes significantly reduce page load times and development costs, improving SEO and overall store success.
• Key criteria for selecting a Hyvä theme development company include technical expertise, client feedback, and ongoing support services.

The best Hyvä theme development companies for Magento stores

Partnering with a specialized Hyvä theme development company guarantees your Magento (Adobe Commerce) store benefits from the latest frontend practices. Here are 10 companies that excel in Hyvä frontend theme development:

1. scandiweb
2. MageComp
3. Webkul
4. BSS Commerce
5. Aheadworks
6. Mageplaza
7. Mageworx
8. Mirasvit
9. Swissuplabs
10. Amasty

These companies are recognized for their proven Hyvä expertise, contributions to the Magento ecosystem, and ability to deliver results for merchants worldwide.

scandiweb

Recognized as a Hyvä Platinum Partner and the world’s most certified Magento agency, scandiweb is considered among the global leaders in Hyvä theme development. With a dedicated Hyvä team and extensive Magento (Adobe Commerce) experience, scandiweb delivers high-performing, scalable storefronts and bespoke solutions that prioritize Core Web Vitals, SEO, and long-term maintainability.

Scandiweb’s expertise in implementing Hyvä themes is well-established, thanks to their deep understanding of Magento and eCommerce ecosystems and experienced Hyvä developers. They leverage the Hyvä framework to create high-performance, aesthetically pleasing storefronts that load faster and provide an engaging user experience. A team of certified developers ensures that every Hyvä theme implementation is tailored to the client’s unique needs.

Their track record includes a wide range of Hyvä implementations across industries:

• ATX Fitness: Full Magento 2 + Hyvä Commerce launch in 2.5 months, all Core Web Vitals green and 93–100 PageSpeed scores
• Läderach: +47.8% conversions, +39% revenue, and 93–99 PageSpeed scores after migrating to Hyvä + the Design Curve Award at the 2023 Meet Magento NYC
• Airthings: +56% user engagement and notable drop in cart abandonment + the Design Pioneer Award at the 2024 Meet Magento NYC
• JYSK: +58% unique purchases and +20% in checkout conversion
• Byggmax: PDP PageSpeed improved from 70 to 87; PLPs from 85 to 99
• Nicokick: Homepage PageSpeed increased by +60 points (up to 96); CWV improved by 4,000% on desktop

In addition to full builds, scandiweb offers extension compatibility audits, Hyvä Checkout implementations, and support for Hyvä CMS. Their collaborative process and focus on performance optimization make them the top choice for ambitious brands looking to scale with Magento and Hyvä.

scandiweb’s Magento community expertise and commitment to excellence make them a top choice for implementing a Hyvä storefront.

MageComp

MageComp specializes in Hyvä theme development, catering to a diverse clientele. Based in India, they offer cost-effective solutions and over 40 extensions to enhance eCommerce operations. They are known for their rapid project turnaround times and good customer service. MageComp also provides comprehensive training and documentation to help clients maximize the benefits of their Hyvä themes.

Webkul

Based in India, Webkul is known for its work in Hyvä theme development, offering over 5 Hyvä-compatible extensions and custom solutions. Their strong commitment to customer satisfaction makes them a preferred partner for optimizing eCommerce platforms.

BSS Commerce

BSS Commerce specializes in Magento extensions and custom development. They offer Hyvä-compatible modules tailored for Magento stores, highlighting their commitment to quality and compatibility. Their dedication to continuous improvement and innovation makes them a trusted partner for Magento store owners seeking to enhance their eCommerce platforms.

Aheadworks

Based in the United States, Aheadworks enhances eCommerce performance with Hyvä-compatible products. Their successful Magento projects and advanced extensions make them a go-to partner for optimizing Magento frontends. Aheadworks focuses on technical expertise to ensure your store operates at peak performance.

Mageplaza

Mageplaza offers services focused on SEO and conversion optimization with Hyvä-compatible extensions. In addition to their SEO-focused extensions, Mageplaza provides a wide range of tools designed to streamline store management and improve overall site performance. Their robust customer support ensures that any issues are promptly addressed, helping eCommerce businesses maintain optimal functionality.

Mageworx

Mageworx develops advanced eCommerce solutions to enhance store performance and user experience. They offer over 15 Hyvä-compatible products and have a team of seasoned developers that deliver solutions tailored to each client’s unique needs. Mageworx also provides commendable customer support, helping businesses maximize the benefits of their Hyvä themes.

Mirasvit

Mirasvit is known for high-quality Magento extensions and custom development services, including Hyvä-compatible extensions. Mirasvit’s dedication to quality and performance optimization makes them a preferred choice for Magento stores. Their continuous focus on innovation and improvement helps businesses stay ahead in the competitive eCommerce landscape.

Swissuplabs

Swissuplabs, based in Switzerland, provides extensions and customization options specifically for Hyvä themes, ensuring quality and innovation. Their extensive experience in the Magento ecosystem allows them to develop robust and reliable solutions tailored to individual business needs. Swissuplabs’ commitment to continuous improvement and customer satisfaction makes them a trusted partner for enhancing eCommerce platforms.

Amasty

Amasty provides comprehensive Hyvä theme development, integration, and support. Their tailored solutions ensure fast load times and Magento 2 compatibility. They also offer a wide range of extensions and modules that further enhance the functionality and performance of Hyvä themes, making them a versatile choice for any Magento store.

Benefits of choosing Hyvä for your Magento store

The Hyvä theme is transforming Magento (Adobe Commerce) with its modern frontend framework, significantly enhancing performance and aesthetics. Notably, it drastically reduces page load times, with some stores seeing reductions from over 16 seconds to under 3 seconds. This boost in performance leads to a better user experience, higher engagement rates, and increased conversion metrics for eCommerce businesses.

Additionally, the Hyvä theme offers cost-effective development, making it an attractive solution for optimizing Magento (Adobe Commerce) stores without high expenses. Its focus on performance and user experience also enhances SEO, which is crucial for maintaining a strong search engine presence.

Faster page load times and improved Core Web Vitals

Hyvä strips away heavy JavaScript and legacy code, replacing it with Tailwind CSS and Alpine.js. Stores often see PageSpeed scores jump from the 60–70 range to 90+ on both desktop and mobile. Faster load times support better SEO, lower bounce rates, higher conversion rates, and improved overall store performance.

Lower development and maintenance costs

Hyvä’s lean architecture speeds up development and simplifies future updates. Teams spend less time debugging complex frontend issues or dealing with bloated themes, reducing build time and ongoing costs, while creating exceptional user experiences.

Built for SEO and a better user experience

Improved performance leads directly to better rankings and engagement. With fewer layout shifts, faster interactivity, and smoother browsing across devices, Hyvä supports organic growth and on-site behavior metrics.

Criteria for selecting a Hyvä theme development company

Choosing the right Hyvä development company is crucial for aligning with your business objectives and technical needs. The Hyvä theme permits faster and more efficient development than traditional Magento (Adobe Commerce) themes, necessitating a company with proven expertise in Hyvä theme development.

Key criteria include technical expertise, client reviews and testimonials, and support and maintenance services.

Technical expertise

Many extension makers see Hyvä as a game-changing frontend theme for Magento 2, emphasizing the need for developers to stay updated on compatibility issues. Choosing a company with proven technical expertise in implementing Hyvä themes ensures effective eCommerce solutions.

Using TailwindCSS and AlpineJS to create visually appealing and efficient frontend themes underscores the importance of technical proficiency.

Client reviews and testimonials

Evaluating client feedback and testimonials is vital for understanding the reliability and quality of Hyvä theme development services. Companies like scandiweb are noted for their extensive eCommerce and Magento experience, tailoring bespoke solutions that enhance store performance and customer satisfaction. Positive reviews and high-quality work indicate a company’s ability to deliver exceptional results.

Support and maintenance services

Ongoing support and maintenance are vital for the long-term performance and updates of Hyvä themes. Choosing a company that prioritizes maintenance can result in continuous improvements and timely issue resolution, ensuring smooth operation of your eCommerce platform.

Companies with strong support and maintenance services enhance user experience and overall store performance.

Hyvä services offered by scandiweb

Scandiweb is a top choice for implementing the Hyvä theme, offering services that ensure high performance and a seamless user experience. They use a collaborative approach with certified developers to tailor the Hyvä theme implementation to your needs. This customization reflects your brand’s identity and design preferences, creating a unique and engaging storefront.

Scandiweb’s Hyvä theme development services

1. Hyvä theme installation and setup
2. Custom Hyvä theme development
3. Performance optimization
4. Migration to Hyvä
5. Continuous support and maintenance
6. Training and consultation
7. Integrations
8. SEO and digital marketing for Hyvä

After implementation, scandiweb offers ongoing support, updates, and enhancements to maintain optimal store performance with new advanced features. Their commitment to excellence and customer satisfaction ensures your Magento store remains competitive with improved page load times and overall performance. With scandiweb, your Hyvä theme project is in capable hands, delivering exceptional results.

Success stories of Hyvä theme implementations

Real-world success stories highlight the transformative impact of Hyvä themes on Magento stores. For instance, Läderach saw a remarkable 47.8% increase in conversions after migrating to Hyvä, showing how performance and user experience enhancements drive significant business results. Similarly, Airthings experienced a 56% rise in user engagement following their switch to Hyvä, underscoring the theme’s ability to captivate and retain users.

Read more about these projects and other successful Hyvä implementations here:

A contribution to the Hyvä ecosystem

Scandiweb’s team has developed Hyvä’s first-ever open-source theme: Satoshi. It’s a production-ready theme that sets a new standard for user experience while maintaining the unparalleled performance of the Hyvä frontend. Available to all Hyvä users, it offers a seamless way to enhance store navigation, interactions, and overall shopping flow without starting from scratch.

Conclusion

Selecting the right Hyvä theme development company is crucial for unlocking the full potential of your Magento (Adobe Commerce) store. You can benefit from enhanced site performance and cost-effective development, improved SEO, and more. If you choose a specialized company like scandiweb, you can ensure that your store looks great and performs exceptionally well.

Remember to consider technical expertise, client reviews, and support services when choosing a development partner. Success stories from companies like Läderach and Airthings illustrate the transformative impact of Hyvä themes on eCommerce businesses. With the right partner and a focus on performance and user experience, your Magento store can achieve outstanding results.

Interested in launching a fast, scalable Magento store with Hyvä theme or Hyvä Commerce? As the Hyvä Platinum Partner, scandiweb is among the top Hyvä development companies globally. Let’s connect and discuss building the right setup for your business.

Frequently Asked Questions

What are the key benefits of using Hyvä themes for my Magento store?

Utilizing Hyvä themes for your Magento (Adobe Commerce) store greatly enhances site performance and user experience, leading to improved SEO and reduced development costs. The improved performance of your site can lead to higher customer satisfaction and increased sales.

How do I choose the right Hyvä theme development company?

Choosing the right Hyvä development company involves evaluating their technical expertise, client reviews, and the support and maintenance services they offer. Companies like scandiweb have established a solid reputation in this area.

Why is scandiweb a top choice for Hyvä theme development?

Scandiweb’s Hyvä theme development services stand out due to their tailored solutions, certified developers, and commitment to ongoing Hyvä support, ensuring optimal performance and user experience for your Magento store. Their expertise guarantees a seamless transition to a Hyvä storefront, maximizing your eCommerce potential.

Can Hyvä themes really improve my store’s SEO performance?

Yes, Hyvä themes can significantly improve your store’s SEO performance by optimizing code and reducing load times, both of which are crucial for higher search engine rankings. This optimization can lead to increased visibility and engagement for your online store.

What kind of success can I expect from implementing a Hyvä theme?

Implementing a Hyvä theme can lead to substantial increases in conversions and user engagement, as evidenced by success stories from brands like Läderach and Airthings. This clearly demonstrates the positive impact Hyvä themes can have on eCommerce performance.

Will my existing store extensions be compatible with Hyvä?

Hyvä themes are designed to be compatible with most Magento (Adobe Commerce) extensions. However, some older third-party extensions may require updates or modifications to work seamlessly with the Hyvä framework. It’s advisable to consult with your Hyvä theme development company to assess the compatibility of your current extensions and make any necessary adjustments. Many leading Hyvä theme developers, like scandiweb, offer services to ensure smooth integration and optimal performance of your store extensions.

Why is Hyvä better than my current theme?

Hyvä themes offer a streamlined Magento frontend design that boosts performance through minimal use of JavaScript and modern tools like Tailwind CSS, enhancing site speed and user experience. Their simpler customization and reduced dependency on third-party extensions also lower overall maintenance costs, making them a cost-effective choice for store owners.

The post Top Hyvä Theme Development Companies for Magento Stores appeared first on scandiweb.

AI adoption is no longer a future consideration and it has also moved past experimentation. It’s here. Already transforming how companies function across marketing, sales, product development, and internal operations. As the role of AI agencies has become more strategic, knowing how to start or scale AI initiatives often depends on choosing the right partner.

What is an AI agency?

‘AI agency’ can mean anything from an R&D lab to a no-code tool vendor to a full-service implementation team. Some specialize in strategy and prototyping, others focus on deployment, integration, or use-case-specific applications like eCommerce or finance. With an AI agency, you can automate product data flows, develop internal agents, integrate LLMs, enhance AI search visibility, and so much more.

This article rounds up a list of top AI agencies building functioning AI solutions across industries. We hope this gives you a practical starting point for finding an agency that knows how to move from plan to production.

What AI services do AI agencies deliver?

AI agencies cover a broad spectrum of applied AI services, ranging from content generation to full-scale AI system deployment. Here’s a look at the most common areas where they’re helping businesses see results:

• Custom LLM applications – tools like internal copilots, product recommendation engines, and AI assistants tailored to your workflows
• Answer engine optimization (AEO) – structuring and optimizing content to appear in AI-generated answers across platforms like ChatGPT, Claude, and Perplexity
• AI-powered content operations, including automated SEO content, AI-assisted QA, and post-purchase flows
• Customer service automation: chatbots, GPT-powered agents, and hybrid support tools
• Product data automation with AI systems that clean, enrich, or classify product information across PIMs and marketplaces
• MLOps and infrastructure, building the pipelines, environments, and tools needed to get models into production
• Strategic AI consulting – roadmap design, use case prioritization, and hands-on workshops to move teams from ideas to working systems.

A list of the top 10 AI agencies

1. scandiweb

Scandiweb focuses on building real, operational AI solutions that live inside a business. Their specialty lies in uncovering hidden bottlenecks that teams have grown used to and accepted as “just how it is” and replacing them with AI systems that cut manual work, speed up processes, and change how the job gets done entirely.

Rather than starting with tools or ideas, scandiweb starts with operational blockers and asks: what could we do now that wasn’t possible before? This mindset powers their framework called P.A.T.H., which has already helped over 30 companies in 15+ industries move from vague AI ambition to live production deployments in just 6–12 weeks. They’ve helped eCommerce brands automate product data enrichment and publishers replace thousands of hours of manual QA. Scandiweb’s AI solutions are engineered to run in real environments without getting stuck in slides or strategy decks.

Best for

Large enterprises ready to go beyond AI ideas and build working AI solutions embedded in their operations, especially in eCommerce, logistics, and retail.

Case studies

• Global retail brand used scandiweb’s P.A.T.H. method to identify and replace a 20,000-hour manual bottleneck with an AI-driven enrichment and QA system.
• DTC health & wellness brand deployed a 24/7 AI sales assistant that guided customers through complex DIY projects, leading to higher AOV, 5x longer engagement, and lower support load.
• Multinational retailer scaled live shopping with AI avatars, reducing campaign costs 10x while increasing conversion by 70% and add-to-cart rates by 192%.

2. BetterAnswer

BetterAnswer is the go-to AI agency for AEO (answer engine optimization) – a growing service focused on helping brands show up as the top result when people ask AI for recommendations. While most SEO strategies stop at Google, BetterAnswer optimizes inside large language models (LLMs).

Their process combines deep SEO knowledge, technical content structuring, LLM behavior research, and reputation building to ensure your brand shows up first with the kind of detail AI engines trust. BetterAnswer helps build LLM-friendly content, implement schema, earn citations from AI-trusted sources, and track rankings across AI engines using their proprietary tool AnswerRank.

Best for

Brands that want to gain visibility and traffic inside ChatGPT, Google AI Overviews, Perplexity, and other answer engines, especially in competitive industries.

Case studies

• A US artisan home decor brand went from zero visibility to top ChatGPT + Perplexity mentions, outperforming retail giants
  • +44% AI visibility
  • +54% AI referral traffic
  • +12% overall traffic. 
• A travel agency is now ranking first for AI prompts like “Which travel agency is the best?” across all 3 Baltic markets
  • +55% AI visibility
  • +140% AI referral traffic
  • +16% overall traffic.
• Enviropack now shows up as the top AI result for “eco-friendly food packaging suppliers in the UK”
  • +58% AI visibility
  • +82% AI referral traffic
  • +17% overall traffic.

Also read:
Best AEO Agencies to Help You Get Mentioned in AI-Powered Results

3. Underwaterpistol

Underwaterpistol is a Shopify Plus agency with a dedicated AI consultancy built for eCommerce. Their work combines AI with customer experience, including automated support flows, content generation, and fully custom GPT-powered chatbots for Shopify storefronts. The agency brings a creative-first mindset, with automation designed to serve conversion and brand storytelling.

Best for

DTC brands using Shopify and looking to enhance customer support, automate content ops, and explore conversational commerce with AI chatbots.

4. Charle

Charle is a UK-based Shopify agency that weaves AI into every layer of the eCommerce experience: frontend development, CRO, LLM integration, and post-purchase flows. Their AI services span automation consulting, prompt engineering, and AI search visibility optimization. What sets them apart is their focus on AI as part of creative direction, not just technical performance.

Best for

Shopify brands ready to apply AI across design, performance, and support.

5. Absolute Web

Absolute Web is a commerce agency with a hands-on approach to AI search optimization. Their team focuses on the technical side that helps AI engines parse and trust product data: structured content, schema, site architecture, and performance. They complement this with practical publishing guidance to help businesses get their content AI-ready.

Best for

eCommerce teams looking to strengthen their AI visibility through structured data, schema, and content architecture.

6. Object Edge

Object Edge is a digital consultancy specializing in enterprise-grade AI integration, particularly across Salesforce and large-scale commerce stacks. Their offering includes strategic planning, generative AI prototyping, and full deployment of AI agents within customer service, product data management, and personalization. 

Best for

Companies needing full-stack AI strategy and implementation across Salesforce and complex internal tools.

7. Avex

Avex is a Shopify Plus partner offering AI-powered personalization, SEO content generation, GPT-enabled customer service, and smart QA. They mainly focus on lifestyle, fashion, and beauty brands, combining high-end UX and improving customer interaction with operational automation. 

Best for

Shopify Plus brands in lifestyle, fashion, and beauty verticals seeking to scale customer experience and content production using AI.

8. Winder.AI

Winder.AI is an applied AI and MLOps boutique that focuses on one thing: getting models into production. They train, fine-tune, and build AI services that run at scale. Most of their collaborations are with teams that already have data and use cases but need help building robust, performant, and secure systems around them.

Best for

Engineering-led teams looking to deploy AI pipelines and services.

9. Datatonic

Datatonic is a specialist in Vertex AI, LLMOps, and GenAI deployment. They support data-heavy organizations, especially those committed to Google Cloud, with production-ready infrastructure and AI systems. Datatonic helps bridge data strategy and AI engineering using data pipelines and customer-facing agents.

Best for

Organizations using Google Cloud and looking to integrate LLMs or GenAI at scale with production-ready infrastructure.

10. ML6

ML6 is a European AI studio that combines strategy, delivery, and long-term support. They’re known for helping businesses translate high-level goals into measurable AI systems, like GenAI roadmaps and LLM feature deployment. ML6 guides companies through experimentation and production.

Best for

Companies that need a long-term AI partner to align strategy, roadmap, and implementation across departments.

How to choose the right AI agency for your business

With so many directions AI can take, choosing the right agency comes down to your goals and how deeply you want AI integrated into your day-to-day operations.

Ask yourself:

• Do they solve problems or just build features?
• Do they specialize in your industry or use case?
• Can they deploy not just prototype?
• Do they align with your existing stack?
• Do they have proof?

Answers to these questions will guide you to the right AI agency that helps you move fast, allows you to see value early, and scale what works.

If you’re ready to explore what AI could do for your brand, book a free AI workshop with scandiweb or request your free AEO audit. 

The post Top AI Agencies in 2025: Who’s Leading AI Strategy & Development appeared first on scandiweb.