Did you know that nearly 90% of B2B buyers now start their purchase journey online? Online shopping has become essential for B2C and B2B businesses alike, creating an urgent need for powerful digital solutions. Therefore, choosing the right eCommerce platform is crucial for any eCommerce business aiming for sustainable growth—one that fits the current requirements and adapts as they expand.

Enterprise eCommerce solutions go beyond standard solutions, providing advanced tools to manage high traffic, complex operations, and seamless integrations with CRMs and other systems.

In this guide, we’ll break down the essentials to help you select the best enterprise eCommerce software for your business.

Key takeaways

• Selecting a solution that can scale with your business and support essential customizations is crucial for long-term growth.
• Ensuring the platform integrates seamlessly with CRM, ERP, and social media channels will help maintain consistent brand experiences and streamline data management.
• Considering the platform’s support options, ease of use, and overall costs can help you find a solution that aligns well with both your team’s capabilities and budget.

Why choosing the right platform matters

Choosing the right eCommerce platform is like setting a strong foundation for a skyscraper. It has to hold up under your current demands and be ready to grow and adapt along with your business. If the platform isn’t the right fit, here are some common issues you might face:

• If the platform can’t keep up as your business expands, migrating to another one later on can be a big, expensive hassle.
• Some platforms make it tough to customize or switch tools, leading to a vendor lock-in, which makes you overly dependent on their specific features and integrations.
• An outdated platform can hold you back from integrating with the latest tech, like new payment systems or marketing tools.
• Without the right level of customization and server power, your site might struggle with speed and reliability as traffic grows.
• If your site doesn’t integrate smoothly with key systems like CRM or inventory management, you can end up with data gaps and inefficient processes.

Choosing wisely from the start can prevent these roadblocks and ensure smoother scaling, better performance, and more effective operations. Let’s take a look at your options!

Main types of enterprise eCommerce solutions

Software as a Service (SaaS) eCommerce platforms

SaaS platforms, like Shopify Plus and BigCommerce Enterprise, are fully hosted, with the provider managing hosting, updates, and security. Ideal for businesses seeking a fast, scalable solution with minimal technical requirements, SaaS platforms typically offer out-of-the-box solutions for businesses wanting a quick launch. However, they may be less flexible for deep customization needs when compared to self-hosted options.

Platform as a Service (PaaS) eCommerce solutions

PaaS options, such as Salesforce Commerce Cloud and Oracle Commerce Cloud, offer custom development capabilities on the provider’s infrastructure, allowing businesses to develop tailored applications while managing only parts of the platform. PaaS solutions cater to companies needing moderate customization without full self-hosting responsibilities, providing a blend of scalability and control. Additionally, these PaaS solutions provide essential tools for custom development and integration, facilitating inventory management, improved customer service, and keyword research.

Self-hosted or on-premise platforms

Self-hosted platforms like Adobe Commerce (formerly Magento) and SAP Commerce Cloud offer complete control over the platform’s code, security, and architecture. This setup is optimal for large enterprises with complex needs and the resources to manage in-house IT. With high levels of customization available, self-hosted platforms bring flexibility but require significant operational resources.

Headless commerce platforms

Headless solutions, such as commercetools and BigCommerce (headless), decouple backend commerce functions from the frontend user experience, allowing businesses to build tailored customer experiences across channels like web, mobile, and IoT. By integrating with CMS and DXP systems, headless platforms provide flexibility, making them a top choice for brands prioritizing seamless, multichannel customer journeys. Additionally, integrating social media platforms with headless commerce enables brands to deliver consistent, personalized content across channels and quickly update promotions or product details in real-time.

Key considerations and essential features for eCommerce business

Understanding an eCommerce platform’s technical architecture gives insight into core functionality, but there are many other factors you need to consider for long-term growth. Let’s break down the essential ones.

Scalability for growth

A scalable software allows your store to handle growing traffic, expanding product catalogs, and complex operations. Look for platforms that support vertical scaling (adding resources within existing infrastructure) and horizontal scaling (adding more servers to distribute load).

You don’t want your website to crash during a Black Friday sale or a viral influencer campaign. Unexpected issues can also arise from growing catalog management or complex backend operations that strain the system’s performance. This can lead to slow load times and a poor user experience, which may drive customers away.

Cloud-hosted and flexible platforms (e.g. Adobe Commerce, BigCommerce Enterprise, and commercetools) are designed to handle scaling smoothly, while others may require extra resources to perform well during peak demand.

Advanced customization and flexibility

If you want to create a unique, bespoke design for your online store or if you need specific integrations, look for customization abilities. Headless architecture and APIs offer flexibility, letting you tailor your platform exactly how you want it across all channels. 

For example, a clothing brand can create a visually rich eCommerce website, a swipe-friendly mobile app, and interactive in-store displays that all work together to reinforce the brand’s identity across every touchpoint.

Just keep in mind that customization often requires technical expertise, so assess whether your team can handle it or if you might need outside support.

Integration with existing systems

Integrating your eCommerce platform with systems like CRM (customer relationship management) and ERP (enterprise resource planning) is crucial for efficiency. Without solid integration, data silos can form, making it hard to track customer interactions and manage inventory across channels. Besides, an adaptable commerce platform that supports integration with advanced marketing tools is equally important.

Platforms that support APIs and pre-built connectors can ease integration with various systems. However, complex setups might need custom development. Additionally, having an e-commerce platform that integrates with widely used systems like SAP and Microsoft Dynamics can also enhance the user experience and help retain customers via accurate product information and faster order processing.

Security and compliance

Security is non-negotiable to protect customer data and maintain trust. Most enterprise solutions come with basic security features like PCI-DSS compliance, SSL/TLS encryption, and secure payment processing. But if your business handles a lot of sensitive data or deals with complex transactions, look for advanced options like fraud detection, multifactor authentication, and customizable encryption settings.

Personalization to boost engagement

Personalization is key to meeting the needs of your customers and keep them coming for more. Platforms with built-in or integrable AI tools allow you to tailor content, product suggestions, and marketing messages based on customer behavior and preferences. This often leads to higher engagement and conversion rates, besides improving customer satisfaction.

For instance, with dynamic product recommendations, a returning customer might see items related to past purchases, increasing the chances they’ll make another purchase. 

Internationalization for global reach

If you are aiming to expand into new markets, internationalization features are a must. These allow your platform to adapt to different languages, currencies, tax rules, and regional preferences, making shopping easy for customers worldwide. 

Platforms that handle internationalization (e.g. HCL Commerce) offer options like geolocation-based settings and localized content. Just remember that global expansion will likely require resources for translations, currency updates, and regional tweaks. API-driven and headless platforms are particularly well-suited for this. 

SEO (Search Engine Optimization) for organic traffic

For eCommerce businesses, organic traffic is precious, and SEO plays a big role in capturing it. An SEO-friendly platform should allow for customizable URLs, meta tags, alt text for images, and fast page load speeds to enhance rankings.

Choose a platform that gives you control over things like clear URLs, sitemaps, and mobile responsiveness. Many sites come with built-in or integrable SEO tools, but remember that effective SEO also requires regular updates and content optimization. 

Mobile optimization

With the majority of users now shopping on mobile, a platform optimized for mobile is non-negotiable. Mobile optimization means your eCommerce site should load quickly, look good, and be easy to use on any device. 

Seek platforms that offer responsive themes and mobile-friendly layouts by default. However, mobile optimization isn’t just about design—it also involves mobile-optimized checkout and fast loading speeds, which may require some technical tweaks for best performance across devices.

Analytics and reporting tools

If you can’t measure it, you can’t improve it. Your eCommerce platform should provide analytics tools to track performance, understand customer behavior, and make smart, data-driven decisions. Look for insights into metrics like conversion rates, average order value, and customer lifetime value, as well as channel-specific performance.

Advanced analytics may require integration with additional business intelligence platforms, besides technical expertise. If you don’t have a data-savvy team, consider whether outsourcing this aspect will better support your goals.

Support and customer service

Solid support and customer service are must-haves. Fast, reliable support keeps technical issues in check, reducing downtime and boosting customer satisfaction. Quality customer service plays a big role in user loyalty, so it’s ideal to have quick, multichannel support options (like chat, email, and phone) for both customer-facing and admin needs.

Support quality and costs vary by platform. Some platforms offer premium support plans for a fee, so consider your needs and if the support offered will meet your growth plans.

Costs and pricing

Pricing is a big deal, obviously. Enterprise platforms come with substantial costs—everything from licensing fees and development expenses to integrations and maintenance. Plus, pricing structures can vary widely: some platforms have flat rates, while others charge based on factors like gross merchandise volume (GMV), monthly fees, or even the number of developer seats.

For example, Salesforce Commerce Cloud and commercetools charge based on GMV, meaning costs increase with revenue. Shopify Plus, however, uses a flat-rate model, but high transaction volumes can add extra fees. Make sure the platform’s pricing works with your budget and growth plans, factoring in both setup and potential ongoing costs.

Top enterprise eCommerce platforms comparison

Most enterprise eCommerce platforms offer essentials like scalability, security, and support for complex operations, making them well-suited for large-scale, high-traffic businesses. But they vary when it comes to customization, integrations, and pricing. The right choice ultimately depends on your business goals and priorities.

Adobe Commerce

• High customization and headless flexibility
• Rich CMS and multi-store support
• On-premise and cloud deployment options
• Ideal for large businesses needing extensive control
• License fee model; premium pricing

Salesforce Commerce Cloud

• Deep CRM integration with Salesforce ecosystem
• Omnichannel capabilities with AI-driven personalization
• Cloud deployment
• Suited for businesses already using Salesforce tools
• Subscription model; high-end pricing

Shopify Plus

• User-friendly interface with quick deployment
• Extensive app ecosystem
• Cloud-based with moderate customization
• Great for mid-sized to large brands focused on ease of use
• Subscription model; moderate pricing

BigCommerce Enterprise

• Built-in SEO and multi-storefront support
• Affordable and easy to use
• Cloud-based with moderate customization
• Ideal for growing brands with limited development resources
• Subscription model; budget-friendly pricing

SAP Commerce Cloud

• Advanced B2B support with SAP integration
• Omnichannel capabilities
• Available as on-premise or cloud
• Best for large enterprises needing deep SAP connectivity
• License fee model; higher pricing

HCL Commerce

• High customization with multi-site global support
• Suitable for complex, multichannel setups
• On-premise and cloud deployment
• Geared towards global enterprises
• License fee model; premium pricing

commercetools

• API-first and cloud-native with headless architecture for maximum customization
• Great for flexible, multichannel customer experiences
• Fully cloud-based
• Targeted at innovative brands needing customization
• Subscription model; higher-end pricing

Oracle Commerce Cloud

• Rich personalization and detailed analytics
• Supports complex data insights and configurations
• On-premise and cloud deployment
• Designed for large businesses needing advanced analytics
• License fee model; premium pricing

To get a clearer picture of how each platform fits your business needs and technical landscape, consider consulting with an eCommerce expert or exploring demos.

Case studies: How choosing the best platform supports business growth

PUMA’s transformation with Adobe Commerce and ScandiPWA

PUMA needed high-performance, feature-rich eCommerce stores customized for various regions, all integrated with their existing global tech infrastructure. They required a scalable solution that could deliver an excellent user experience and meet specific regulatory standards in each market.

scandiweb collaborated with PUMA to develop Adobe Commerce-based Progressive Web App (PWA) stores using ScandiPWA. This approach allowed for quick deployment, regional customizations, and a strong SEO foundation to boost organic growth. Key results included:

• 95 days from project sign-off to launch
• First orders received within 2 minutes post-launch
• SEO health scores of 700+ on ContentKing’s 1000-point scale for all stores
• 80+ Lighthouse performance scores, ensuring fast load times and user engagement
• 99.9% uptime, ensuring a consistent user experience globally.

The New York Times store revamp with Shopify Plus

The New York Times needed a refreshed online store that prioritized user experience, enabling customers to personalize products with ease while supporting efficient order management. With Black Friday approaching, they required a solution that would integrate custom product attributes, personalization options, and a custom order management panel for customer service.

scandiweb implemented a Shopify store upgrade for The New York Times, adding custom product attributes and a dedicated order management panel. The agile team of tech, analytics, UX, and SEO specialists coordinated with five client departments to ensure seamless integration and a modernized user experience. Key results included:

• Launched a new store with a focus on modern, streamlined user experience
• Enabled personalized products like reprinted front pages and custom cooking books, making them customer favorites
• Provided a dedicated order management panel for efficient handling by customer service agents
• Facilitated quick onboarding for agents by limiting access to the full Shopify admin, enhancing security and training.

Digilent’s site update on BigCommerce

Digilent, a leader in customizable hardware and software for engineers and researchers, aimed to enhance their D2C website performance and user experience. They needed a solution that optimized site speed, improved backend structure, and supported a unified platform for their brand.

scandiweb partnered with Digilent to upgrade their BigCommerce platform, enhance backend performance, and implement CRO strategies for increased engagement. Key results included:

• Backend optimization resulted in improved performance across the site
• 2x mobile page speed score, enhancing mobile user experience
• Upsell strategies with product bundles and cart popups boosted average order value
• Google Analytics 4 integration with Tag Rocket provided enriched eCommerce tracking data.

Future-proofing your choice with emerging eCommerce trends for enterprises

AI-driven personalization

AI is reshaping eCommerce by making personalization smarter and faster. Imagine a system that predicts what each shopper will like based on their browsing, purchase history, and even time of day. For enterprise businesses, AI-driven personalization can strengthen customer loyalty and lift conversion rates by tailoring the experience in real time. Integrating AI tools or working with platforms that offer built-in AI can help deliver customized product recommendations, content, and promotions automatically, which makes the shopping journey feel personal and relevant.

Omnichannel integration

Today’s customers want a smooth, connected experience across all touchpoints—whether they’re on a website, mobile app, or in-store. Omnichannel integration lets businesses connect these channels, providing a unified experience that follows the customer wherever they go. For example, a shopper can browse on their phone, save items in a cart, and later complete the purchase on a desktop or in-store with no interruption. Platforms with strong omnichannel support, especially those that use headless commerce, can simplify this process by syncing inventory, pricing, and customer data across channels seamlessly.

Conversational commerce and chatbots

Conversational commerce uses chatbots and messaging to make shopping feel interactive and personal. With chatbots, customers can get quick answers, product recommendations, and even help with checkout in real-time. This not only improves customer satisfaction but also reduces support costs for large enterprises handling high traffic. AI-driven chatbots allow businesses to provide 24/7 support, helping turn casual browsers into buyers by delivering a more personalized and convenient shopping experience.

AR and VR for enhanced product visualization

Augmented reality (AR) and virtual reality (VR) are changing how customers engage with products online. Imagine being able to see how a new couch would look in your living room, or view shoes from every angle before you buy. AR and VR help customers feel more confident in their choices and can even cut down on returns—a win for enterprise retailers with large product ranges. Using a platform that supports AR/VR can add a new layer of engagement, giving customers a near in-person experience from wherever they are.

A step-by-step guide to choosing the right enterprise eCommerce platform

Choosing the right enterprise eCommerce platform is key to setting up a proper foundation for growth and ensuring smooth operations. Here’s a straightforward step-by-step plan to guide you through the selection process and make sure all essential bases are covered:

1. Clarify primary objectives (e.g., international growth, mobile sales) to ensure the platform aligns with key business outcomes
2. Involve teams across IT, marketing, and operations for insights on specific platform needs and impacts on workflows
3. Identify essential features (e.g., multichannel, inventory syncing) and “nice-to-have” features
4. Assess necessary integrations (CRM, ERP) and flexibility for adding new tools as your business needs grow
5. Consider technical and operational scalability for traffic surges, larger catalogs, and operational demands like new markets or complex logistics
6. Engage your team in hands-on testing with demos and trials
7. Review total costs (licensing, maintenance) and project ROI to verify the platform’s long-term financial viability.

Migrating to another eCommerce platform: Tips and best practices

If you’re ready to migrate to a new eCommerce platform, careful planning and a structured approach will make the process smoother.

Start by assessing what’s working in your current setup and where you need improvements—list out must-have features and specific goals, whether it’s boosting site performance or enhancing integrations. A clear timeline with milestones can help you stay on track, and getting input from your team early on will ensure you’re covering all key priorities.

Data migration is critical, so identify essential data to transfer, like customer profiles and transaction history, and back it up first. Use data mapping to ensure accurate movement between systems, and test in phases, starting with small data sets in a sandbox environment to catch issues before going live.

Once the migration is complete, train each team on the platform’s tools, from IT to customer service. Setting up ongoing support—whether through an in-house team or an external vendor—will keep operations running smoothly and help you continue adapting the platform as you grow.

Conclusion: Making the right choice for the best eCommerce platform

Choosing the right enterprise eCommerce platform is a big decision; it sets the foundation for your business future. With the stakes high, it’s essential to go beyond basic features and consider how each option matches up with your business goals, future growth, and unique needs.

As you evaluate your options, here’s a quick checklist to help you evaluate your options and see which platform fits best:

• Can it support our current needs and future growth, handling peak traffic and larger product catalogs?
• Can the platform be adapted to match our brand and unique needs?
• How well does it integrate with essential systems (CRM, ERP, marketing tools)?
• Is it user-friendly for our team members, with solid documentation and support?
• Does it support responsive design and SEO tools to boost visibility and performance?
• How does it support mobile optimization?
• Does it offer comprehensive reporting for tracking performance, and does it integrate with external analytics?
• Can it handle multiple languages and currencies, supporting a seamless omnichannel experience?
• What are the omnichannel capabilities?
• Are there reliable security features and regular updates to ensure compliance with regulations?
• Is the support responsive enough to resolve critical issues quickly?
• What are the initial and ongoing costs, and does the expected ROI align with our financial goals?

Exploring case studies, consulting with eCommerce experts, and trying demos can really help clarify what each option offers.

With a solid plan and focus on what matters most, you’ll be ready to choose a platform that not only meets your needs now, but also powers your business’s growth and innovation well into the future.

Frequently Asked Questions

What should I start with before choosing an eCommerce platform?

Start by defining your business goals, target audience, and any unique needs, such as required integrations or regional support. This foundation helps you assess platforms based on your specific requirements.

What are the different types of eCommerce platforms available?

The main types include SaaS (e.g., Shopify Plus), PaaS (e.g., Salesforce Commerce Cloud), self-hosted (e.g., Adobe Commerce), and headless commerce platforms (e.g., commercetools).

What essential features should I look for in an eCommerce platform?

Look for scalability, robust security, customization options, integration capabilities, SEO and mobile optimization, and solid support services to meet current and future business needs.

How can I ensure the chosen platform is compatible with my existing systems?

Check for API compatibility and pre-built integrations with your essential tools, like CRM and ERP. Testing integrations during trials can also verify seamless connectivity with your systems.

What should I consider when planning a migration to a new eCommerce platform?

Plan for data migration, testing, team training, and maintaining SEO. A structured approach ensures a smooth transition with minimal disruption to your business operations.

Can’t decide which is the right eCommerce platform for growing your online store? Reach out to us for your personalized consultation on how to elevate your business online! Let’s achieve success together!

About scandiweb

scandiweb is an eCommerce agency specializing in development, migration, optimization, and more. With expertise across platforms like Magento, Shopify Plus, BigCommerce, and commercetools, scandiweb helps businesses grow, scale, and improve revenue through tailored solutions. Trusted by global brands, we focus on driving digital success with innovative strategies and a customer-centric approach.

The post How to Choose an Enterprise eCommerce Platform in 2025: Ultimate Guide appeared first on scandiweb.

Social media is one of the main ways for businesses to stay connected with their audience and create firsthand connections with them. According to Keyhole, ~90% of Instagram users follow at least one business profile, and additionally, 70% of shoppers turn to Instagram for product discovery. It’s become a significant player in eCommerce.

Maintaining a strong social media presence is more crucial than ever for businesses aiming to increase their reach, engage with audience, and build brand loyalty. A well-crafted business profile can significantly enhance your brand’s visibility and credibility across platforms. 

We have gathered key Instagram strategies and suggested improvements to ensure your business profile stands out on Instagram and is ready for new users to discover. 

Account setup

Instagram bio

Crafting an Instagram bio that succinctly conveys your business value proposition will help you capture and retain user interest. A well-crafted bio should be brief yet informative, highlighting what sets your business apart. It should also include a clear call to action to help visitors understand what to do next, whether it’s visiting your website or checking out your latest product. 

Suggestions

• Incorporate emojis to express your brand’s personality
• Utilize link space to direct users to your favored destination
• Keep your bio concise and engaging to enhance user experience and encourage deeper interaction with your profile.

Following accounts

Maintaining a balanced following ratio on your account is crucial for ensuring meaningful engagement. When a business follows too many accounts, the feed becomes cluttered with content, making it challenging to see relevant and engaging posts. It also reduces overall engagement and increases the likelihood of your account being perceived as spammy. 

Suggestions

• Follow a more curated list of accounts 
• Interact more authentically with content pertinent to your business and aligned with your brand to ensure a cleaner, more focused feed that supports your business goals.

World-famous brands from different industries have a similar approach:

Detecting & cleaning up inactive followers

Regularly clean up your followers to maintain a healthy and engaging social media profile. Removing inactive followers can significantly boost your overall engagement rate by ensuring your audience is genuinely interested in your content. This improves the relevance of your posts and enhances your credibility. Curate a follower list of active and engaged users to increase the authenticity of your profile, making it more appealing to current and potential followers.

How to effectively clean up your followers?

• Start by identifying inactive accounts
• Review your follower list and look for accounts that haven’t interacted with your content in a long time
• Detect bots and fake followers, such as profiles with generic usernames, incomplete profiles, or accounts that follow a large number of accounts but have few followers themselves 
• Manually select the option to remove them from your follower list.

Content

Pinned posts

Pinned posts on Instagram enhance user engagement and maintain a cohesive brand presence. Pinning key posts at the top of your profile ensures new visitors immediately see your most important content, such as announcements, promotions, or brand USPs. Pinned posts aid in capturing their attention and guiding them to the most relevant information.

Additionally, pinned posts can improve your profile’s aesthetic by highlighting well-crafted content that aligns with your brand’s visual identity, thus fostering a stronger connection with your audience.

Check out these examples:

Also read:
Your Ultimate Guide to Instagram Checkout for Shops
Growing Brand Awareness: From 50 to 1,000 Followers in 2 Weeks on Instagram

Instagram highlights

You will also want to update Instagram story highlights with fresh content—this helps to engage new users who discover your account. Outdated highlights can give the impression of inactivity, which may lead Instagram’s algorithm to hide your page in the Explore section. 

To avoid this, create custom Instagram story highlight icons that align with your brand’s visual guidelines. Regularly update the content within your highlights and organize them into precise topics. This way, new users can easily access and navigate through relevant information, boosting their engagement and interest in your profile. 

Follow the example of these accounts:

Content diversity and posting schedule

For all strategies to work, it’s important to maintain a consistent posting schedule. 

Suggestions

• Regularly post diverse content, such as reels or engaging, entertaining, and educational posts, to keep your audience interested and active
• Try out different content types to see what works best for your brand
• Don’t be afraid to experiment, as you never know what might catch the audience’s attention
• Aim to post almost daily to ensure your content appears in followers’ feeds. 

Social media’s best practice is to have a mix of content types, with most of the content engaging and bringing value to followers and interactions and other promotional content focused on the product your brand is offering:

In 2025, your Instagram profile should reflect a strategic approach prioritizing meaningful engagement, consistent and diverse content, and an appealing aesthetic. Curate your following list, regularly update your Instagram highlights, maintain a balanced and engaging posting schedule, and ensure a visually cohesive feed to enhance your brand’s visibility and credibility.

These improvements will help attract new followers and engage your existing audience. Stay proactive in refining your strategy and keep your content fresh and relevant! We’re certain your Instagram profile will meet the demands of today’s social media users and even stand out as a leader in your industry.

Need help optimizing your Instagram business profile? Let’s connect! Use the contact form below, and our Social Media team will review your request and come up with a plan in 48h.

The post How Your Instagram Business Profile Should Look in 2025 appeared first on scandiweb.

Elevating user experience was the mission. A leading retailer of apparel, footwear, and accessories partnered with scandiweb to eliminate password-related friction and deliver a smoother, more secure login experience for their customers. The goal was to modernize Magento (Adobe Commerce) authentication with a secure, frictionless process. With OwnID’s passwordless technology, we streamlined login and registration, leading to higher conversion rates right after launch. In this case study, we’ll explore the challenges, solutions, and results of this successful collaboration.

Highlights

• Passwordless login and registration implemented for enhanced security and user convenience
• Transitioned from passwords to passkeys to reduce friction and password resets
• One-click login feature improved customer engagement and repeat interactions
• Configurable two-factor authentication (2FA) enabled secure new device enrollments
• 380.8% increase in login events
• 137.8% increase in registration conversions

Business needs and goals

The client is a specialty retailer catering to young men and women who express themselves through active and alternative lifestyles. Operating in a fiercely competitive market, with a presence in the United States, Canada, and Europe, they knew that delivering an exceptional customer experience was critical to standing out.

To achieve this, they set out to simplify their registration and login processes, adopting OwnID’s passwordless technology to:

• Provide a more convenient and secure authentication experience
• Reduce friction and cut down on password reset requests
• Boost customer retention and engagement with smoother interactions

What is passwordless authentication?

Passwordless authentication represents a transformative shift in online security. It addresses the long-standing vulnerabilities associated with traditional passwords. Instead of relying on knowledge-based credentials, such as passwords or PINs, passwordless methods authenticate users through possession (devices) or inherent traits (biometrics). By removing passwords from the equation, this approach significantly reduces the risk of phishing, credential stuffing, and brute-force attacks.

Key benefits of passwordless authentication:

• Enhanced security. By relying on device-based keys or biometrics, passwordless methods eliminate the risk of password theft and are much harder for attackers to compromise.
• Seamless user experience. Customers can log in quickly and easily using familiar tools like their smartphones, whether through a biometric scan or device-based keys, significantly reducing friction during login and registration.
• Reduced operational costs. With fewer password reset requests, businesses save on IT resources while enhancing customer satisfaction through a smoother authentication process.

With tech leaders like Apple, Google, and Microsoft adopting passwordless technologies, this approach is becoming a critical component of modern, secure eCommerce operations.

To ensure a successful transition to passwordless authentication, it’s essential to consider factors like user experience, security risks, and regulatory compliance. Partnering with a reliable development agency that understands these nuances is crucial. Such an agency should prioritize strong security practices and guarantee robust implementation of biometric authentication and device-based keys. scandiweb is a reliable partner with a proven track record to guide organizations through this process, ensuring secure and user-friendly implementations.

OwnID passwordless authentication platform

OwnID is a leader in passwordless authentication that delivers secure and seamless access solutions tailored for eCommerce businesses.

Key features of OwnID:

• Device-based authentication. Users log in using personal devices, such as phones, through QR code scans or built-in biometric options, making the process intuitive and secure.
• Integration-ready. OwnID is designed to work seamlessly with platforms like Magento (Adobe Commerce), WooCommerce, and Salesforce Commerce Cloud—offering easy adaptability to existing tech stacks without compromising performance.
• Future-proofing capabilities. With support for scalable features like passkeys and multi-environment setups, OwnID ensures businesses stay ahead of evolving security needs.

By combining robust security with an effortless user experience, OwnID is paving the way for businesses to adopt passwordless authentication confidently.

We have to note, however, that with passwordless authentication solutions in Magento, a password is still generated and stored for each user. What happens is that during a passwordless login, this stored password is never used or accessed in the authentication process. The password is kept in the system primarily for compatibility reasons or as a fallback option if the user needs to switch back to traditional login methods.

Challenges

Implementing a seamless and secure passwordless authentication system for this project came with several hurdles that needed careful navigation. The project required addressing compatibility issues, adapting to Progressive Web App (PWA) frameworks, and ensuring high security and scalability under tight deadlines. Each of these challenges demanded a strategic approach and close collaboration to deliver a robust solution before the critical Black Friday period.

• Technical compatibility. The OwnID Connector required Magento 2.4.4-p9, while the client’s system was still on version 2.4.4-p2, so an extra compatibility layer was required.

• PWA adaptation. The available OwnID connector was not originally built for PWAs, requiring custom configurations for GraphQL schema, routing, and preloading. 

• Security and scalability. Creating secure endpoints for passwordless authentication was critical to safeguarding customer data, all while adhering to a tight timeline ahead of Black Friday.

By working closely with OwnID, developing custom modules, and conducting rigorous testing, scandiweb successfully addressed these challenges, delivering a secure and scalable solution tailored to the client’s needs.

Approach

Our partnership with OwnID proved that the right technology paired with the right expertise can make a lasting impact. Together, we delivered a seamless authentication experience for the client’s growing user base.

Arthur Januario Morais, scandiweb developer

Adapting the OwnID Elite SDK for the client’s PWA environment was the most complex challenge. To deliver a seamless, passwordless login and registration process across the client’s website and mobile apps, scandiweb worked closely with the OwnID team to develop custom compatibility modules. 

The project required custom configurations to ensure the OwnID solution was compatible with the client’s technology stack. scandiweb developed specialized modules to bridge compatibility gaps and tailored ScandiPWA-specific adjustments for seamless integration with Magento. This included modifying the GraphQL schema, optimizing routing, and preloading mechanismsall of which to ensure the passwordless functionality was fully operational within the client’s PWA environment.

By eliminating traditional passwords, the tailored solution reduced friction for users, enhanced accessibility, and strengthened security, all while maintaining the flexibility and scalability of the client’s PWA framework.

Looking ahead, scandiweb designed the authentication system to be future-proof and scalable. By supporting multi-environment setups, the team enabled smooth management across various deployment stages. Additionally, scalable features like passkeys were introduced, offering enhanced security measures while keeping the process user-friendly. These features prepared the client’s platform to adapt to evolving authentication technologies and maintain robust protection for customer data.

Results

The project significantly improved the client’s registration and login processes by implementing OwnID’s passwordless authentication. This solution eliminated the common frustrations of traditional passwords, making account access quicker, easier, and more secure. The streamlined approach reduced friction for users and enhanced overall customer satisfaction.

And it was evident in numbers the impact of these changes. The client saw a 380.8% increase in login events, demonstrating that more users were accessing their accounts with greater ease and confidence. Additionally, registration conversions rose by 137.8%, indicating that the streamlined process encouraged more new users to sign up and engage with the brand.

This shift to passwordless authentication positioned the client as a leader in user-friendly retail technology. By improving security and simplifying the login process, the client enhanced the customer experience and made user access more seamless. These improvements strengthened the client’s position in their market, encouraging higher customer engagement and fostering greater loyalty.

Friction is costing you customers. Turn login struggles into seamless success with passwordless solutions from scandiweb. Reach out today for a free consultation.

The post Case Study: +380.8% More Logins with OwnID’s Passwordless Authentication appeared first on scandiweb.

One platform has consistently proven its worth in eCommerce: Magento (Adobe Commerce). But as powerful as Magento is, its true potential can only be unlocked with the right Magento agency becoming your development partner. So, how do you find the top Magento development companies to breathe life into your eCommerce vision?

Overview

• The top Magento development companies of 2024 offer comprehensive services, from custom development to integration and maintenance, including discovery and planning services.
• Factors such as experience, expertise, team size, and qualifications should be considered when choosing a company.
• Optimizing performance and security, proper documentation, and SEO optimization can overcome common challenges in Magento development and create better eCommerce experiences.

Top 10 Magento development companies in 2024

To help you navigate the sea of Magento service providers, including Magento eCommerce development companies, we’ve rounded up the top 10 best Magento development companies of 2024. These companies have consistently demonstrated excellence in their field, offering high-quality development services and innovative solutions to their clients.

From custom Magento development to Magento integration and maintenance, these companies have the expertise.

Choosing a Magento 2 development company from this list ensures you’re working with industry leaders proficient in the latest Magento 2 technologies. They’re equipped to handle everything from setting up your online store to providing post-launch support, ensuring your eCommerce platform is robust and future-proof.

1. scandiweb

scandiweb, a leading Magento development company with the largest Magento (Adobe Commerce) certified developer team in the world, has a global presence and offers end-to-end eCommerce solutions, focusing on customer satisfaction.

With a comprehensive array of services, including mobile app development, scandiweb ensures that businesses have everything they need for a successful eCommerce journey: bug-free, responsive, and high-functioning eCommerce websites, 24/7 customer support & service, and seamless integration with other tools and platforms.

At scandiweb, you’re working with the best Magento developers, known for their practical know-how and dedication to getting things done right. They ensure your online store runs smoothly, giving you the peace of mind to focus on growing your business.

scandiweb is an Adobe Commerce Silver partner and Pimcore Platinum partner.

2. Ziffity

Ziffity is a renowned Magento development agency that delivers innovative solutions to clients. They specialize in services related to Adobe Commerce, BigCommerce, and Salesforce Commerce Cloud, ensuring their clients have access to a variety of platforms.

With a team of certified Magento developers, Ziffity ensures high-quality eCommerce solutions, helping businesses scale and succeed.

3. Rave Digital

Rave Digital, a Florida-based Magento development company, has a reputation for delivering top-notch eCommerce solutions. Recognized as a Silver Adobe Technology partner, Rave Digital demonstrates proficiency in their field.

With a range of services from strategy and maintenance to support and extensions, Magento agency Rave Digital ensures businesses have the tools they need to excel in the eCommerce landscape.

4. The Commerce Shop

The Commerce Shop, an Atlanta-based Magento development company, provides custom eCommerce solutions tailored to meet clients’ individual requirements. Specializing in Magento and BigCommerce, The Commerce Shop delivers a range of services, ensuring businesses have the tools they need to succeed in the eCommerce world.

With a team of experienced developers, they provide custom software development, ensuring clients’ unique needs are met, including custom eCommerce solutions and eCommerce development services.

5. GoMage

GoMage offers Magento development services with a focus on performance optimization and user experience, helping businesses achieve their eCommerce goals.

They provide a comprehensive suite of Magento services, including website creation, optimization, support, custom development, integrations, and SEO services. With a focus on delivering high-performance solutions tailored to customer needs, Magento agency GoMage ensures businesses have the tools they need to succeed.

6. Aureate Labs

Aureate Labs specializes in creating customized solutions for clients. It is a Magento development company with a team of Adobe Certified experts.

They offer a wide range of services, including Magento development services, frontend & backend development services, managed IT services, and custom design and development services.

Additionally, they are a Core Partner of Vue Storefront in the Asia Pacific region, demonstrating their commitment to innovation and quality.

7. BORN Group

BORN Group is a global digital agency that provides a comprehensive range of creative and technology services. It specializes in the design, content creation, eCommerce, and digital marketing.

With Magento development as one of their key areas of expertise, BORN Group delivers robust, scalable, and attractive eCommerce solutions tailored to meet the unique needs of each client.

8. Gorilla Group

Gorilla Group, a part of the Wunderman Thompson Commerce Group, is an award-winning eCommerce solutions provider. Their services range from digital strategy and user experience design to Magento development.

They are known for creating unique, seamless user experiences that enhance brand engagement and drive conversions, making them a reliable partner for Magento-based eCommerce businesses.

9. Valtech

Valtech is a global digital agency focused on business transformation. It offers a broad range of services including strategy consulting, service design, technology engineering, and more.

Valtech’s Magento developers are experienced in delivering end-to-end eCommerce solutions that combine appealing design, seamless functionality, and efficient customer journeys. Valtech’s expertise in Magento development helps businesses create and maintain successful digital platforms.

10. Magebit

Magebit is a Magento development agency that creates and supports Magento-based eCommerce platforms.

Since its establishment in 2014, Magebit has been delivering tailored solutions that cover everything from site design to system integration, ensuring robust performance and scalability for online businesses of all sizes​

Factors to consider when choosing a Magento development company

When selecting a Magento development company, there are several important factors to consider. Experience, expertise, team size, and industry specialization can all play a crucial role in the success of your eCommerce project.

It’s also essential to consider the company’s certifications and qualifications, such as the Magento Certified Developer, Magento Solution Specialist, and Magento Business Intelligence certifications, which can demonstrate their proficiency in creating a successful Magento website.

Choosing the best Magento development company means finding a team that’s not just certified but also meshes well with your vision and goals. Look for a group that’s praised by clients for their hands-on approach and positive results, as this often indicates a track record of successful projects and happy customers.

Also read:
8 Reasons to Change Your eCommerce Agency
7 Reasons to Migrate to Adobe Magento 2 with scandiweb

Magento development services offered by top companies

Magento development companies offer a range of services to maximize website relevance and attract customers. These services include Magento web development, marketing, and the addition of new features to online stores, all while focusing on web development best practices.

High-level Magento 2 extensions and development services are offered by Mageplaza, while Byte Technology specializes in pay-per-click advertising.

When you’re on the hunt for a Magento 2 development company, it’s wise to choose one that’s recognized for its expertise in Magento 2, with the ability to enhance your online store with the latest extensions and updates. A company that not only develops your site but also provides ongoing support to keep your business ahead in the competitive digital market.

Pricing models for Magento development services

Magento development services can be priced in various ways, including hourly rates, fixed-price projects, and retainer agreements. The typical hourly rate for Magento developers can range from $25 to $150, depending on the complexity of the services required.

However, the final cost can be influenced by several factors, including the degree of customization required, the number and complexity of services requested, and the selected development company.

Engaging a top Magento development company might come with a higher price tag, but their depth of experience and strong portfolio often justify the investment, ensuring you get the quality and robust online presence your business demands. These companies bring a wealth of knowledge, from setting up the basics to implementing complex customizations tailored to your needs.

Benefits of hiring a Magento development company

Hiring a Magento development company can bring about a range of benefits. It can provide access to expert knowledge, streamline project management, and ensure ongoing support when you hire Magento developers.

Furthermore, expert Magento developers, especially those who are Magento-certified, can assist in maximizing the potential of an online store by bringing specialist knowledge, optimizing project management, and providing ongoing support.

Tips for successfully collaborating with a Magento development company

Working with a Magento development company requires clear communication and a setting of expectations. This includes establishing deadlines, providing frequent updates, and holding regular meetings to review progress.

When collaborating with a Magento development company, it is also essential to evaluate their certifications and qualifications, their responsiveness, and their ability to comprehend your requirements and offer transparent and succinct feedback.

To ensure your project’s success, it’s crucial to partner with the best Magento developers, who not only bring certified expertise to the table but also a proactive approach to collaboration. A Magento 2 development company that stands out will have a proven process for seamless communication and project management, ensuring they deliver results that align with your vision.

Case studies of successful Magento development projects

Case studies of successful Magento development projects provide valuable insights into the challenges faced and solutions implemented by top Magento development companies. These real-world examples offer tangible evidence of the kind of work these companies perform, the clients they serve, and the results they’ve achieved.

By studying these case studies, you can gain a better understanding of the capabilities of great service by a Magento development company.

Airthings Enjoys 56% Engagement Rate and Aces CWV After Hyvä Migration

Case Study: Seamless Synchronization and Custom Solutions with Akeneo PIM

Case Study: Multiple Payment Systems and Order Tracking

Case Study: eCom Marketplace on Magento 2 with ScandiPWA and Unirgy

Case Study: BUFF Replatforms to Adobe Commerce

Magento B2B Case Study: Building a B2B eCommerce Ecosystem for an IT Supplier

Common challenges in Magento development and how to overcome them

Magento development projects can encounter various challenges, including performance optimization, security, and customization. To overcome these challenges, developers need to prioritize performance optimization, security, and customization.

They should also ensure that the website is properly optimized for search engine rankings and that the code is well documented.

Also read:
Top 5 Post-Migration Challenges for Magento 2 (Adobe Commerce)

Emerging trends in Magento development

Trends in Magento development are continually evolving. Currently, progressive web applications, headless commerce, chatbots, artificial intelligence, voice search, and multi-vendor marketplaces are some of the trends observed in Magento development. These trends reflect the rapid pace of technological innovation and the ways in which expert Magento developers are leveraging these technologies to deliver more efficient, user-friendly eCommerce experiences.

Developers are using these technologies to create more engaging and interactive experiences for customers.

Wrapping up

Choosing the right Magento development company is a critical decision that can significantly impact the success of your eCommerce project. The top companies in the field offer a range of services, from custom development to ongoing support, and their expertise can help you navigate the complexities of the Magento platform. By considering factors such as experience, expertise, pricing, and communication, you can select a partner that aligns with your business goals and helps you achieve eCommerce success.

Frequently Asked Questions

Which is the top Magento web development company?

scandiweb is one of the leading Magento solution agencies globally, specializing in web development, support, testing, maintenance, and optimization services.

Along with scandiweb, Ziffity Solutions LLC, Rave Digital, The Commerce Shop, GoMage, and Aureate Labs are also top Magento web development companies.

What factors should I consider when choosing a Magento development company?

When selecting a Magento development company, consider their experience with Magento projects, client reviews, portfolio, technical expertise, and ability to provide ongoing support and maintenance. Ensure they understand your business requirements and can offer customized solutions.

What services do these top Magento development companies offer?

The top Magento development companies offer services such as eCommerce development, migration, automation, and custom web development.

What are the key benefits of using Magento for my eCommerce business in 2024?

Magento offers scalable and flexible eCommerce solutions, allowing sophisticated analytics, automation tools, and integration with third-party extensions. It also provides specific functionalities for industries like food & beverage, fashion, health & beauty, and more to enhance the user experience and operational efficiency.

How can a Magento agency help improve my website’s performance?

A Magento agency can optimize your website’s performance by implementing best practices for speed optimization, server configuration, and code efficiency. They can also provide regular updates and security patches and monitor the site to ensure it runs smoothly and efficiently, enhancing user experience and conversion rates.

What trends in Magento development should I be aware of for my online store?

Key Magento development trends to watch include the adoption of headless commerce for flexible architectures, the integration of Progressive Web Apps (PWA) for improved user experiences, and the use of AI and machine learning for personalized shopping experiences.

What is the average cost to build a custom Magento website in 2024?

Compared to a traditional drag-and-drop website builder, the cost of building a custom Magento website varies widely. For Magento Open Source, you could spend between $5,000 and $30,000, while an Enterprise Edition project might run from $50,000 to $250,000, depending on the complexity and customizations required.

How much does ongoing Magento support and maintenance cost?

Ongoing support and maintenance for a Magento site from a top Magento development company typically range from $50 to $100 per hour, but costs can fluctuate based on the extent of services and the duration of maintenance needed.

How much does a Magento developer cost per hour?

The hourly rate for Magento’s backend developers ranges from $35 to $100, and full-stack developer rates can be anywhere between $40 and $150.

How much does it cost to hire a Magento developer?

Depending on their skills and experience, hiring a Magento developer can cost between $50 and $250 per hour.

The cost of hiring the best Magento developers reflects their high level of expertise and experience, which can be a worthwhile investment for your eCommerce needs. Typically, you might find that these top-tier professionals charge towards the upper end of the hourly rates due to their comprehensive skill set in both backend and full-stack development.

You can look into platforms like Upwork, Clutch, and Magento partners for your recruitment needs.

How long does it typically take for a Magento development company to complete a project?

The timeline for a Magento development project can vary depending on its complexity and scope. On average, a standard Magento website can take 3 to 6 months to design, develop, test, and launch. More complex projects with custom features and integrations may take longer. It’s important to discuss timelines and milestones with your chosen Magento agency to set clear expectations.

What are some of the top Magento development companies in 2024?

Leading the charge in 2024 Magento development are scandiweb, Ziffity, Rave Digital, The Commerce Shop, GoMage, and Aureate Labs.

Looking to harness the power of Magento for your eCommerce needs?

scandiweb boasts the world’s largest team of Magento-certified developers, poised to provide solutions tailored to your business. From custom functionalities to overall site optimization, our experts are ready to help you succeed.

Get in touch today, and let’s achieve your digital success together.

Related posts:

• UK Retailer Experience with Adobe Commerce (Magento)
• 10 Best Practices When Upgrading Magento 2 (Adobe Commerce)

The post Top Magento Development Companies appeared first on scandiweb.

scandiweb weren’t just task takers but understood and improved on our business requirements. We increase the team all the time, and it’s getting better and better.

Giuseppe Leonardi
Head of Software Development at Macron

When it comes to high-performance athletic apparel and teamwear, Macron sets the global standard. As the official supplier of UEFA EURO 2024 referee kits and a trusted partner for teams worldwide, Macron needed an eCommerce solution as dynamic as their business. Operating in over 150 countries and serving distributors, sports clubs, and retailers, they wanted to re-platform to Adobe Commerce (Magento) and improve their B2B store.

In this case study, we’ll explore Macron’s partnership with scandiweb to reimagine their B2B platform, streamlining operations and offering an immersive and personalized purchasing experience tailored for large-scale orders. 

About

Macron is a premier global supplier of athletic apparel, leisurewear, and team merchandising, renowned for its expertise in creating customized teamwear for sports teams, leagues, and organizations. Macron’s multichannel business model combines the power of:

• B2B eCommerce—a dedicated platform powered by Adobe Commerce, enabling seamless bulk ordering, team customization, and access to personalized catalogs
• Brick-and-mortar flagship stores and franchise outlets for local teams and organizations
• Sales representatives that provide personalized service to major leagues and professional sports clubs.

At the start of this collaboration, Macron faced the challenge of optimizing their B2B platform to meet the growing complexity of global operations. Through re-platforming from a legacy system to Adobe Commerce, they needed to enhance the platform’s scalability, streamline bulk ordering workflows, and deliver a more personalized and intuitive experience for their customers.

Project goals

The primary objective was scaling Macron’s B2B platform to meet the product customization and personalization demands of its diverse partner network. Macron’s partners required the ability to offer tailored sportswear with custom logos, designs, and color schemes, but the existing platform struggled to manage this efficiently. 

Besides, the system had to accommodate a wide range of user groups with different purchasing behaviors, requiring a platform capable of delivering personalized product catalogs, dynamic pricing, and unique user journeys.

Another challenge was integrating real-time data and automation. The legacy system lacked the capability to seamlessly handle live inventory updates and ERP integration, which led to inefficiencies in order processing and stock management, resulting in slower operations, occasional errors, and decreased customer satisfaction.

Macron aimed to create a streamlined, scalable, highly personalized B2B platform that would support their ambitious growth strategy.

Approach

To address Macron’s challenges and build a scalable, personalized B2B platform, scandiweb implemented a comprehensive strategy leveraging Adobe Commerce’s advanced capabilities and integrating multiple business systems. The approach focused on enhancing user experience, streamlining operations, and delivering real-time functionality across all aspects of the platform.

Advanced customization and personalization

Macron’s B2B platform required robust product customization features to meet the demands of its diverse partner network. Using Adobe Commerce’s advanced tools, we enabled Macron to offer highly personalized teamwear configurations, including custom logos, designs, and color schemes. Additional features like dynamic user segmentation allow the platform to tailor experiences for different user groups, providing personalized catalogs, dynamic pricing, and unique user journeys.

The “Shop as a Customer” feature empowers administrators to log in under a partner’s account, and Macron’s support team can assist with bulk orders and complex configurations, ensuring a seamless experience. Meanwhile, the “Client Accounts” feature supports complex partner structures, allowing multiple users from the same organization to access the platform with specific roles and permissions.

System integration

scandiweb integrated Adobe Commerce with Macron’s central systems to create a unified ecosystem that supports global B2B operations. Adobe Commerce serves as the output layer, consolidating all business-critical data flowing from these integrated systems:

• ERP integration with SAP
  • Real-time inventory management, live stock updates, and future stock predictions
  • Automated order processing across multiple warehouses, reducing errors and improving order fulfillment efficiency

• Pimcore for product information management
  • Managing Macron’s extensive product catalog using Pimcore PIM for accurate and up-to-date product data for customized bulk orders

• Digital asset management (DAM)
  • Centralized media management across all touchpoints, streamlining the delivery of high-quality visuals and marketing materials

• Specialized systems
  • MMK App and Mylab.macron.com integrations for creating personalized brochures and managing user-specific data and pricing.

Enhanced operational efficiency

We enhanced Macron’s B2B operations by extending Adobe Commerce’s bulk ordering, credit memos, and other out-of-the-box features with bespoke automation. Automation applies to critical processes, including price management, live stock updates and future stock predictions, and customer data synchronization, ensuring real-time accuracy.

Furthermore, Macron has managed the complexities inherent in B2B transactions by adapting Magento to support nuanced requirements like custom pricing and complex account management:

• Supporting multiple purchase flows, such as reorder capabilities, SKU ordering, and CSV uploads
• Centralized and secure management of customer data through integration with the ERP system
• Enhanced B2B customer satisfaction and loyalty through effective CRM integration that maintains and updates customer information within the Macron ecosystem.

User-centric design

A highly intuitive and adaptable interface was central to Macron’s B2B platform. scandiweb ensured personalized interactions with tailored user flows, customized catalogs, and dynamic pricing for different partner needs. 

We introduced flexible ordering processes such as SKU-based orders, CSV uploads, and streamlined reordering options to enhance purchase options. Instant stock updates across multiple warehouses ensure accurate inventory levels and faster decision-making.

Also read:
Goal-Oriented SEO Program for Macron Brings +65.8% Revenue YOY
Macron Sees 539% Increase in SERP Visibility After Content Optimization

Results

Macron’s innovative re-platforming to a Magento-based B2B platform represents an evolution in B2B eCommerce. Their new B2B platform streamlines the ordering process and enhances scalability, allowing the management of a higher volume of customers and orders, which translates into improved business results:

• +132.5% conversion rates from direct traffic
• +14.1% transactions
• +29.8% YoY revenue
• +32.8% returning visitors

Their B2B platform offers a flexible, high-load-resistant end-to-end solution that allows B2B partners to meet their business needs and serve the needs of their clients. 

This transition, aimed at enhancing system stability and customization, introduced faster loading of SKU data and an intuitive UI, improving the purchasing process for different B2B user types. Macron is positioned to handle over 10,000 product catalogs efficiently and ensure real-time stock updates across multiple warehouses, setting a new standard for scalable, fast, and customizable B2B solutions.

Macron has also reduced order creation time by 40%. Positive feedback from partners and users highlights how the platform has improved usability and minimized manual intervention through automation. As a result, the company can bring new products to market faster, ensure that its B2B partners always have access to the latest product offerings, respond to market demands, and adapt to new opportunities with speed and agility. 

Need help improving your eCommerce platform? Let’s build a solution tailored to your business needs. Contact us today to start your transformation!

The post Case Study: Macron’s B2B Platform Evolution with Adobe Commerce appeared first on scandiweb.

What happens when a leader in connectivity solutions faces lagging site performance, mobile usability issues, and declining SEO rankings? Cable Leader, a well-known name in networking, computer, and audio/video cables, took on the challenge of transforming their online store into a high-performing eCommerce platform.

About the client

Cable Leader is a California-based distributor and wholesaler of cables and accessories for networking, computing, and audio/video systems.

Known for their large inventory (3,5k+ products in their catalog) and competitive pricing, Cable Leader offers a wide range of products from standard PC and network cables to high-end HDMI and audio/video connectivity solutions. Their mission is to deliver quality, reliability and affordability, making them a trusted name among professionals and enthusiasts.

Business needs and goals

Despite excellent customer reviews, Cable Leader had some pressing issues with their online store. Slow-loading pages, poor mobile usability, and SEO struggles were killing their site’s performance, directly impacting bounce rates, conversions, and brand credibility. Their platform’s bugs and suboptimal user experience risked undermining the trust they had built with customers.

Cable Leader had the following goals for their eCommerce transformation:

• Improve overall website performance with faster loading times and enhanced responsiveness, especially on mobile devices
• Increase visibility on search engines and attract more organic traffic
• Reduce bounce rates, increase engagement and conversions
• Add new features like configurable products and streamlined cart and checkout flows
• Enable a page builder for CMS pages for easier content updates
• Create a fresh, modern site design and update to the latest Magento version.

Approach and solutions

To achieve these goals, we started with a thorough analysis of Cable Leader’s existing platform, followed by a full Magento 2 migration with the Hyvä theme.

The project workflow was separated into design and development phases to allow parallel progress without delays. Developers, designers, QA, and growth experts worked together with experienced project and delivery managers to ensure everything stayed on track and within budget.

A significant gap between Magento versions added complexity to the data migration process and required careful planning to ensure data integrity and compatibility. Furthermore, fixing the site’s performance was critical as it was impacting SEO, user experience, and conversions.

Migration to Hyvä theme for improved performance and SEO

We upgraded the site from the Rubix theme to the Hyvä theme to tackle performance and SEO challenges head-on. Hyvä’s lightweight, efficient architecture cut page load times dramatically, making browsing smooth and seamless. Its SEO-friendly design made it easier to optimize the site for search engines, boosting rankings and organic visibility.

Discover how Hyvä has improved site performance and user experience for other businesses across various industries.

Also read: How scandiweb Migrates from a Legacy eCommerce Platform to Magento.

Careful data migration

We carefully migrated all of Cable Leader’s data—including products, customers, orders, and CMS pages—from the old Magento 2 system into a clean database. We ensured everything was transferred smoothly, with no disruptions to operations or customer access to the catalog. The seamless migration preserved data integrity and set the stage for improved performance and scalability.

Styled & customized pages based on Hyvä theme templates

Our design team tailored the Hyvä theme templates to reflect Cable Leader’s brand and meet user needs. We gave product listings, the checkout process, and CMS blocks a modern, cohesive look, creating a professional and engaging shopping experience.

Enhanced UX/UI design for increased engagement and conversions

We redesigned the site with users in mind. Clear navigation, intuitive product displays, and a user-friendly interface make it easy to browse the catalog, which in turn boost engagement and encourage conversions.

Custom features, extensions, and integrations

We retained key integrations like ShipStation, Avalara, and Yotpo, while adding custom features like configurable products and a streamlined single-step checkout, simplifying the shopping experience and enhancing functionality to support customer needs.

Optimized mobile experience for accessibility and usability

The mobile UI got a complete overhaul, delivering a clear, intuitive experience on every device. With mobile eCommerce continuing to grow, the new update not only ensures smoother browsing, but promotes higher engagement and mobile sales.

Analytics setup for enhanced tracking and insights

To fix critical tracking issues, we set up a fresh analytics system tailored to the Hyvä theme. Google Analytics 4, which had stopped collecting data, was restored immediately after launch, resuming traffic and sales tracking. We also created a new Google Tag Manager container, updated old tags for compatibility, and added tracking for key actions like product views and add-to-cart events to get valuable insights for marketing.

Results

The Cable Leader project was launched ahead of schedule in just four months and exceeded the client’s expectations. The redesigned website now features a modern, user-friendly design that makes browsing the catalog easier and more engaging. A fully revamped mobile UI delivers a clear, intuitive experience, boosting customer satisfaction and interaction.

Switching to Magento 2 with the Hyvä theme dramatically improved site performance, speeding up load times and creating a smoother browsing experience. This has a direct impact on user experience and SEO, driving more organic traffic and making products easier to find for both customers and search engines.

A new analytics system restored reliable data tracking, including key customer actions like product views and add-to-cart events. Having a robust data tracking solution allows Cable Leader to fine-tune their marketing strategies and better understand customer behavior.

Because of the Magento 2 architecture, the platform is now designed for flexibility and scalability, making it easy to implement updates, add new features, and optimize performance as the business evolves.

Curious how your platform can be transformed to achieve its full potential? From boosting SEO and site performance to creating modern, user-friendly designs, scandiweb has the expertise to drive your growth. Contact us today for a free consultation where we’ll discuss your options!

The post From Slow to Sleek: A UI-Focused eCommerce Redesign appeared first on scandiweb.

A smooth checkout can make or break a sale, yet many Magento store owners overlook how crucial the right payment gateway is. The right Magento 2 payment gateway provider ensures seamless integration with your platform, reliable service, and a hassle-free checkout. Without it, you risk limited payment options, errors, and security issues—problems that hurt trust and cost sales.

Magento 2 (Adobe Commerce) offers payment gateways for businesses of all sizes. The right choice can streamline operations, build customer confidence, and boost revenue. This guide breaks down the top options, their features, and how to find the best fit for your store.

What is a payment gateway in eCommerce?

A payment gateway in eCommerce is the bridge between your Magento store and payment processors, enabling secure and smooth online transactions. It handles credit cards, digital wallets, and other payment methods, ensuring your customers have a hassle-free checkout experience. Some payment gateways can function as a payment processor, validating transactions and ensuring secure money transfers to merchant accounts.

Magento supports a variety of payment gateways tailored to different business needs, offering features like multi-currency support, real-time processing, and PCI compliance. Tools like Magento payment plugins and gateway extensions make it simple to expand your payment options and streamline tasks like credit card processing. The right Magento payment gateway integration helps you build trust, reduce cart abandonment, and keep your operations running smoothly.

Key features to look for in Magento payment gateways

We get it—cost is often the first thing you think about when choosing a payment gateway for your Magento store. After all, every fee adds up, and it’s crucial to find a solution that fits your budget without compromising on quality.

Start by checking the transaction fees to ensure they align with the features you’re getting. Consider the costs for different types of transactions, such as credit card payments and recurring payments. Keep in mind that some payment gateways charge monthly fees in addition to transaction fees. Make sure the gateway supports various payment methods, including credit and debit cards, and local payment methods, to cater to different customer preferences. If you offer subscriptions, pick a gateway with recurring billing to keep things simple.

To summarize, look for:

• Support for global currencies and seamless conversion for international stores
• Transparent pricing to manage transaction fees
• Scalability to handle increasing volumes
• Reporting tools for insights and decision-making
• Fraud detection to protect your revenue
• Integration with a merchant account for secure deposits
• Secure online payments to ensure authorization and transfer of funds with encryption and fraud protection
• Encryption and PCI compliance to protect your customers’ data.

9 top Magento payment gateways

1. Checkout.com

Checkout.com is a global payment platform that makes online commerce simple and efficient. Checkout.com is known for its flexibility and ease of use, besides these features:

• Fast and secure transactions with fraud prevention tools
• Support for over 150 currencies and localized payment options
• Customizable checkout to match your brand
• Single API for in-country acquiring and data insights
• Easy integration with an intuitive interface.

Pros and cons of using Checkout.com payment gateway

Pros of Checkout.com:

• Strong focus on global commerce and multi-currency processing
• Reliable and secure payment infrastructure
• Highly customizable for unique business requirements
• Comprehensive reporting and analytics tools
• Dedicated account management with 24/7 support.

Cons of Checkout.com:

• Limited presence in North America compared to competitors
• Fewer pre-built integrations, requiring more development effort
• Inconsistent customer support experiences without an assigned account manager
• Some users find back-office functionalities lacking.

2. Stripe

Stripe is a leading payment platform known for its versatility and developer-friendly tools, making it a great fit for Magento merchants. Key features of Stripe are:

• Support for 135+ currencies for smooth international payments
• Advanced fraud prevention tools like Stripe Radar
• Seamless integration with Magento and other eCommerce platforms
• Transparent pricing with detailed cost breakdowns
• Developer-friendly APIs for customization and scalability
• Comprehensive reporting tools for revenue, refunds, and transaction insights.

Pros and cons of using Stripe payment gateway

Pros of Stripe:

• Intuitive interface and easy integration with Magento
• Extensive global currency and payment method support
• Robust fraud detection powered by machine learning
• Transparent pricing structure with competitive fees
• Strong focus on eCommerce and flexible payment workflows.

Cons of Stripe:

• Some advanced features may require technical expertise
• Limited support for high-risk industries and in-person transactions
• Reports of account holds and inconsistent customer support
• Dependence on the platform could pose challenges during outages or disputes.

3. Adyen

Adyen is a global payment platform known for its seamless omnichannel payment capabilities, making it ideal for Magento merchants handling online, mobile, and in-store transactions. Besides that, key features include:

• Support for a wide range of payment methods, including mobile wallets and local options
• Advanced fraud detection using machine learning algorithms
• Detailed reporting and analytics to optimize payment performance
• Easy integration with Magento and other platforms.

Pros and cons of using Adyen payment gateway

Pros of Adyen:

• Global reach with support for multiple currencies and regions
• Unified platform for managing all payment channels
• Strong fraud prevention tools for secure transactions
• User-friendly interface with powerful reporting capabilities
• Dedicated customer success team for personalized support.

Cons of Adyen:

• Customer support response times can be slow for urgent issues
• Limited payment terminal options for in-person transactions
• Platform complexity may be challenging for non-technical users
• Potential for high fees and hidden costs.

4. PayPal

PayPal is a globally recognized payment gateway, making it a trusted choice for businesses of all sizes. Key features of PayPal are:

• Support for multiple payment methods like cards, bank transfers, and PayPal balances
• Operates in over 200 countries with support for multiple currencies and currency conversion
• Strong security measures, including fraud protection and encryption
• PayPal also interacts with the customer’s bank account to verify funds and implement fraud protection measures before completing the transaction.
• Buyer protection feature to encourage trust and enhance customer experience
• Point-of-sale systems for in-person transactions.

Pros and cons of using PayPal payment gateway

Pros of PayPal:

• Easy to set up and use, with a user-friendly interface
• Widely accepted and integrated with most eCommerce platforms, including Magento
• Global reach and multi-currency support simplify international transactions
• Versatile payment options, including bank transfers and PayPal balances
• Security features like fraud and buyer protection boost trust.

Cons of PayPal:

• High transaction fees, especially for international and business payments
• Potential for account holds and restrictions without warning
• Challenges in resolving disputes through customer support
• Limited flexibility for some businesses, with restrictions on multiple activities
• Risk of dependency on a single payment provider.

5. 2Checkout (Verifone)

2Checkout (now Verifone) is a global payment gateway known for its all-in-one platform, combining payment processing with tools like subscription management and tax compliance. Besides, 2Checkout is known for:

• Support for multiple currencies and payment methods, including PayPal and credit cards
• Merchant of Record services for handling tax compliance and local regulations
• Advanced subscription management tools for recurring billing
• Fraud protection to secure transactions and mitigate risks
• Easy integration with Magento and other shopping carts.

Pros and cons of using 2Checkout payment gateway

Pros of 2Checkout:

• Competitive transaction discount rates (TDR) compared to competitors
• Robust APIs for customization and integration
• Reliable platform for subscription management and cart functionality
• Global reach simplifying international sales
• User-friendly interface and easy implementation process.

Cons of 2Checkout:

• Occasional downtimes and technical glitches, though improved over time
• Risk of account suspension due to policy complexities
• Delays in implementing customization requests
• Currency conversion fees for local payouts, adding unexpected costs
• Lack of live chat support, relying on email for assistance.

6. Klarna

Klarna is a Swedish fintech known for its Buy Now, Pay Later (BNPL) service, letting customers split purchases into interest-free installments while boosting sales for merchants. Klarna is also known for:

• Support for various payment methods in one platform
• Simplified administration by consolidating payment providers
• Wide acceptance across numerous online retailers
• Potential to increase sales and customer loyalty with flexible payment options.

Pros and cons of using Klarna payment gateway

Pros of Klarna:

• Drives higher sales and average order values through BNPL options
• Offers convenience and flexibility for customers managing payments
• Simplifies operations by supporting multiple payment methods in one platform
• Enhances customer loyalty through flexible payment terms
• Widely recognized and accepted across a large number of retailers.

Cons of Klarna:

• Poor customer support for merchants, with slow response times and limited resolution options
• Challenges with merchant approval and inconsistent identity verification processes
• Potential for customer financial strain, with risks of late fees and negative credit impacts
• Reports of technical glitches and a laggy app experience
• Lack of transparency and flexibility in payment terms, such as limited options for early payments or single, one-time payments in advance.

7. Mondu

Mondu is a unique payment gateway focusing exclusively on B2B payments, specializing in BNPL solutions for B2B transactions that offer flexible payment terms to improve cash flow and reduce default risks. Besides this standout feature, Mondu is also known for:

• Seamless integration with online checkouts, telesales, and field sales
• Real-time credit and fraud checks using machine learning
• Merchants receive upfront payment while Mondu assumes default risk
• Administrative support for collections and dunning processes.

Pros and cons of using Mondu payment gateway

Pros of Mondu:

• Tailored for B2B commerce with flexible payment options
• Improves cash flow by paying merchants upfront
• Increases sales and average order values by offering payment flexibility
• Reduces administrative burdens, allowing businesses to focus on operations
• Simple integration with multichannel sales environments.

Cons of Mondu:

• Stringent account approval process may exclude some businesses
• Limited compatibility with certain suppliers, creating potential friction
• Slow customer support response times can delay issue resolution
• Insufficient transparency on payment structure and merchant fees
• Limited insights into broader payment gateway functionalities.

8. Planet

Planet is a financial services provider known for combining payment solutions with VAT refund services and integrated technologies, tailored for industries like retail and hospitality.

Key features:

• Multi-currency payment processing for global commerce
• Credit card processing and integrated financial services
• Cloud software solutions for retail and hospitality sectors
• Presence in 120+ markets, supporting international transactions
• VAT refund services tailored for the tourism industry.

Pros and cons of using Planet payment gateway

Pros of Planet:

• Strong global presence, ideal for businesses with international operations.
• Comprehensive approach, combining payments with software and technology solutions.
• Industry focus, particularly retail and hospitality, with tailored offerings.
• Decades of experience in financial services, enhancing reliability.
• Emphasis on positive customer experiences and digital innovation.

Cons of Planet:

• Limited information on core payment gateway functionality compared to leading competitors.
• Primary focus on VAT refunds, potentially sidelining traditional payment features.
• Unclear details on integration, pricing, and security measures.
• Unverified suitability for small to medium-sized businesses outside its target industries.

9. Bolt

Bolt is a checkout platform known for its “One-Click Checkout,” simplifying payments and reducing cart abandonment for Magento merchants.

Key features:

• One-Click Checkout for faster, frictionless payments
• Fraud Chargeback Guarantee to protect against financial losses
• Bolt Network to connect retailers with millions of shoppers
• Seamless integration with eCommerce platforms like Magento
• Mobile-friendly checkout design for improved user experiences.

Pros and cons of using Bolt payment gateway

Pros of Bolt:

• Optimized checkout experience increases conversion rates
• Strong fraud protection ensures peace of mind for merchants
• Easy integration with Magento and other platforms minimizes technical challenges
• Access to the Bolt Network may expand the customer base
• Excellent customer support, praised for responsiveness and helpfulness.

Cons of Bolt:

• Limited details on payment gateway features like supported methods and fees
• Potentially higher fees compared to other gateways, which may deter cost-sensitive businesses
• Occasional bugs and issues with the platform could disrupt checkout
• Security concerns when used on shared devices, posing risks in certain retail settings.

How to integrate a payment gateway in Magento 2

Installing a payment gateway in Magento 2 is not a complicated process. Here’s a step-by-step guide to help you through it.

1. Once you’ve chosen a payment gateway that fits you the best, you’ll need to sign up for a merchant account with your payment gateway provider. Your merchant account will give you the login credentials you need to connect the payment gateway to your Magento store.
2. From the Magento Marketplace or your payment gateway provider’s website, download the payment gateway extension. Follow the instructions to install it.
3. Once the extension is installed, you’ll need to configure the settings in your Magento store. Enter your merchant account info, select your payment methods, and customize any additional features, such as recurring billing and subscriptions.
4. Finally, test your payment gateway by making a test transaction. This will ensure payments are processing correctly and updating your Magento orders.

Integrating a payment gateway is straightforward, but if you want to ensure everything is set up correctly and tailored to your Magento store, a professional Magento developer can handle it seamlessly for you. Partnering with an expert guarantees a smooth integration process and optimized functionality.

Conclusion: Choosing the right payment gateway for your Magento store

Your payment gateway isn’t just a back-end tool—it’s the final step in your customers’ shopping journey. A poor choice can lead to abandoned carts, lost sales, and frustrated customers.

Every hiccup at checkout risks breaking customer trust. In today’s competitive market, a smooth and secure checkout isn’t optional—it’s essential. Businesses that prioritize the right payment gateway see fewer abandoned carts, happier customers, and sustainable growth.

Your customers deserve a seamless checkout. Choose a payment gateway that aligns with your goals and ensures your Magento store thrives!

Frequently Asked Questions

Which of the Magento payment gateways are the best?

The right payment gateway for Magento depends on your business needs. Some of the most popular options include PayPal, Stripe, 2Checkout, Klarna, and Adyen. Each of these gateways offers robust security, multi-currency support, and seamless Magento 2 integration, but their specific features and transaction fees will determine whether it is the best fit for you.

What is a Magento payment gateway?

A Magento payment gateway is a secure way for online transactions to communicate between your eCommerce store and payment processors. It allows you to accept credit cards, digital wallets, and other payment methods while meeting the highest security standards.

How do I set payment methods in Magento?

Access the Magento 2 Admin Panel and navigate to Stores > Configuration > Sales > Payment Methods. Here, you can enable or disable payment methods, configure their settings, and save your changes to update your store. Then, select your desired gateway, configure its settings, and enable it for your store.

How much does Magento payment gateway cost?

The cost of a Magento payment gateway varies by provider. Most gateways charge a transaction fee, which typically falls between 2.6% and 4% of the total sale amount. Some gateways also charge a flat fee per transaction, such as $0.30. Additionally, some providers may charge monthly fees or setup costs. Be sure to explore each gateway’s pricing structure to get an accurate picture of the total costs involved.

What are Magento 2 payment restrictions?

Magento 2 payment restrictions allow you to control which payment methods are available to customers based on a range of conditions. These conditions might include shipping methods, customer groups, product attributes, order totals, or geographic locations. By applying payment restrictions, you can tailor the payment options available at checkout to fit your business policies and customer expectations.

Ready to upgrade your Magento store’s checkout experience? Reach out to us, and we’ll help you choose the best payment gateway and install it in your Magento store!

About scandiweb

scandiweb is a leading eCommerce agency, specializing in Magento development, payment gateway integrations, and end-to-end digital services. With a proven track record of delivering tailored solutions for global brands, scandiweb combines technical expertise with a client-first approach to help more than 600 businesses thrive online.

The post Top 9 Best Magento Payment Gateways for Your Online Store in 2025 appeared first on scandiweb.

Keeping up with the competition in eCommerce isn’t easy, especially when aiming to boost sales, customer satisfaction, and UX—all with a lean team. However, seeing what others are doing right can spark new ideas for your growth. That’s why we’ve selected top 10 best Magento eCommerce websites that not only look impressive but are built to convert.

In this article, you’ll find real examples of standout Magento websites with custom-crafted design, UX, and conversion features. We spoke with brands like PUMA, The MET, and Beauty Works to discover what makes their Magento eCommerce sites so effective. If you’re ready to join these success stories, this is your shortcut to some tried-and-true strategies that can inspire your next steps.

Why over a quarter of a million businesses are using Magento?

Magento (Adobe Commerce) powers over 250,000 eCommerce websites globally, including both small brands and large enterprises. Known for its sturdy features and flexibility, Magento is a powerful eCommerce platform that allows you to shape your store to match your brand identity and customer demands. With its scalable, mobile-friendly design, Magento is an ideal platform for businesses looking to grow.

Why choose Magento?

Here’s why so many eCommerce businesses across various industries choose Magento:

• Customizable options to fit your unique business and brand needs
• Easily scales with your business, handling large product catalogs for enterprise brands like the world’s largest food and automotive industry leaders
• SEO-friendly tools to boost search rankings and visibility
• Mobile-optimized for smooth shopping on mobile devices
• Strong security features to protect customer data and transactions
• Access to countless extensions for adding features like payment processing, inventory management, and category pages
• Unified dashboard for managing multiple stores and ensuring a seamless user experience
• In-depth analytics for tracking customer journey, shopping experience, and sales trends.

If you’re considering Magento as your eCommerce platform, check out our complete guide to Magento (Adobe Commerce) to see how it can benefit your business.

Let’s see what Magento is capable of by exploring these top-performing Magento websites!

1. PUMA’s headless PWA online store for speed, flexibility, and global reach

PUMA, a global sportswear leader, boasts a powerful Magento-based eCommerce store with ScandiPWA, optimized as a Progressive Web App (PWA) for rapid, responsive shopping in three key markets. This setup ensures a fast, user-friendly experience that adapts to regional needs.

Technology

• Platform: Magento 2 with ScandiPWA for headless, responsive browsing.
• Hosting: Readymage, scalable for PWA needs.
• Integrations: Adobe Commerce, Blackbird CMS, BrightPearl, DotDigital, and more.
• Data management: Custom data layers with GTM adjustments to meet PUMA’s global standards.
• SEO monitoring: ContentKing for consistent performance and visibility.

Highlights

• The PWA framework delivers fast load times and smooth interactions across devices, making it easier to shop on mobile
• Custom checkout flows, ID validation, and invoicing adapt to regional needs, like those in Argentina and the Middle East
• Custom data layers maintain consistent, high-quality tracking across markets
• Seamless integration with Adobe Commerce, PIM, OMS, CRM, and ERP supports efficient product and order management as demand grows
• Scalable architecture keeps inventory updated and response times fast, even during peak traffic.

Approach and results

PUMA’s main challenge was building a scalable eCommerce solution that kept brand standards consistent across regions. Each market was managed by different teams, so they needed solid project management and technical support to maintain alignment and a seamless user experience.

Partnering with scandiweb’s Magento team, PUMA received a custom frontend design, tailored features, ongoing SEO monitoring, essential tool integrations, and improved site security. Here’s what it resulted in:

• First orders were received just 2 minutes after the launch
• The site delivered consistently high performance, scoring above 80 on Lighthouse with 99.9% uptime
• An SEO health score of 700+ supported organic growth.

2. Beauty Works’ mobile-first Magento online shop for influencer traffic and global reach

Beauty Works, a luxury hair enhancement brand with 800K+ Instagram followers, has built their store on Magento, prioritizing mobile-first browsing that feels as intuitive as social media. The site, powered by ScandiPWA, is built to handle traffic from influencer campaigns, support global expansion, and deliver an app-like, exceptional online shopping experience.

Technology

• Platform: Magento 2 with ScandiPWA for responsive browsing.
• Hosting: ReadyMage, built for high-traffic performance.
• Internationalization: Global-e for multi-currency and localized checkout.
• Social integration: Instagram feed on product and CMS pages.
• Payment integrations: PayPal, CyberSource, Klarna, and Payl8r for flexible payment choices.

Highlights

• The site provides a seamless, app-like feel, ideal for Beauty Works’ 96% mobile audience
• The platform easily handles traffic spikes up to 20x, keeping up with major influencer campaigns
• Global-e integration supports localization with currency and checkout options for over 100 countries
• An Instagram-inspired “social shop” showcases IG posts on product pages
• Flexible payment options enhance convenience for luxury customers
• The dynamic cart automatically adds free gifts based on promo conditions, creating a more personalized, enjoyable shopping experience.

Approach and results

The challenge was creating a high-performance, mobile-first eCommerce platform that could handle big traffic spikes from influencer promotions—a common need in the beauty and cosmetics industry.

Beauty Works partnered with scandiweb’s Magento developers to migrate from Magento 1 to a high-performance, mobile-focused Magento 2 PWA. The new platform achieved:

• A 32% increase in year-over-year revenue after the transition to Magento 2 PWA
• Reliable performance even under high traffic
• Expansion to over 100 countries with localized pricing and checkout
• Increased traffic from social media with a mobile-friendly interface that mirrors social media browsing.

3. Rockar’s eCommerce platform, pioneering online car sales

Rockar has transformed car buying by creating the first fully digital platform in the automotive industry where customers can configure, finance, and purchase premium vehicles entirely online. Their Magento eCommerce site offers a smooth, omnichannel experience, putting buyers in full control.

Technology

• Platform: Magento with multi-tenant SaaS using a microservices architecture by NodeJS, GraphQL, NextJS, and React.
• Frontend: NextJS and React for dynamic, responsive UX.
• Automation: Test automation covering 700+ financial scenarios.
• Omnichannel support: Real-time integration across online, in-store, and call center channels.

Highlights

• Customers can fully customize and buy cars online, just like regular online shopping
• The platform’s multichannel flexibility lets customers switch smoothly between online, in-store, or phone channels, with a “Save Checkout” option for ultimate convenience
• Instant trade-in valuations and multiple financing options, with real-time approvals, make the buying process quick and easy
• Built on a multi-tenant SaaS, the platform scales smoothly as new brands join
• 700+ automated financial scenarios ensure fast, accurate calculations and smooth cross-channel service.

Approach and results

Rockar’s main business challenge was building a complex, user-friendly platform capable of handling the intricate details of the vehicle purchase process while supporting an omnichannel approach.

Collaborating with scandiweb’s Magento web designers, developers, and CRO experts, a multi-tenant SaaS platform was built. Here’s what that meant for Rockar:

• Made history with the first car sold online via the Magento website on opening day
• Successfully disrupted the market, with additional premium car brands ready to launch on the platform
• Set a new standard for car buying with a stable, scalable system that integrates real-time trade-ins, financing, real-time inventory, and in-store support.

4. Läderach’s powerful eCommerce platform, blending luxury and performance

Läderach, the premium Swiss chocolatier, has revamped its eCommerce website to blend luxury design with performance, boosting conversions and streamlining management across 50+ countries. Honored with the Design Curve Award at the 2023 Meet Magento NYC event, Läderach’s Magento store sets a new eCommerce standard with its innovative, ROI-focused design.

Technology

• Platform: Adobe Commerce (Magento) with a unified setup for global content management.
• Frontend: Hyvä templates for fast load times and a high-end user interface.
• Optimization: Varnish, PHP updates, backend enhancements for SEO and CMS.
• Lead generation: DotDigital for effective customer engagement and lead nurturing.
• Analytics: Google Analytics 4 with custom enhancements for tracking user behavior.

Highlights

• Hyvä templates keep load times fast while preserving the brand identity via luxurious design
• A smooth customer journey with an easy store switcher and intuitive checkout helps conversions
• DotDigital integration simplifies lead generation and targeted email marketing
• An easy-to-use gift card system enhances customer engagement and encourages repeat purchases.

Approach and results

Before the upgrade, Läderach faced a fragmented eCommerce system split between WordPress and Adobe Commerce, leading to inefficiencies and a lack of cohesion.

scandiweb developed a streamlined, scalable platform, improved performance metrics, and updated the design to align with the brand’s identity while optimizing for conversions. Notable results included:

• +25.5% average engagement time and +4.5% engaged sessions per user
• Conversions jumped by 47.8%, with a 39% rise in total revenue
• 52.9% increase in total users, with over 50% new leads from DotDigital
• Achieved a 93 PageSpeed score on desktop for the homepage and 99 for product listing pages (PLP).

5. Airthings’ Magento website, enhancing user engagement with Hyvä

Airthings, a global leader in indoor air quality solutions, serves B2B and B2C segments across North America and beyond. Their latest Magento upgrade boasts improved user experience and integrated marketing features, besides seamless subdomain synchronization. Celebrated for its innovative blend of style and function, it’s recognized among the most successful Magento websites, receiving the Design Pioneer Award at the 2024 Meet Magento NYC event.

Technology

• Platform: Adobe Commerce (Magento) with Hyvä for a unified, responsive design.
• Hosting: Managed hosting with Readymage for scalable performance.
• Analytics: Google Analytics 4 with GDPR-compliant data tracking.
• Integration: HubSpot integration and Cloudflare for domain synchronization.

Highlights

• The site integrates eCommerce and marketing via HubSpot, offering a smooth, uninterrupted journey
• Hyvä’s fresh, responsive design makes navigation easy on desktop and mobile
• Managed hosting on Readymage keeps load times fast and performance stable, even during traffic spikes
• Domain synchronization and over 1,000 server-side redirects ensure consistent traffic and smooth navigation across merged subdomains.

Approach and results

The primary challenge was to create a cohesive, user-friendly website despite operating across multiple platforms and subdomains.

Airthings partnered with scandiweb for a smooth migration, enhanced site performance, and consistent user tracking across all domains, while also accommodating GDPR compliance. Here’s how it helped their business:

• Migration to Hyvä improved engagement metrics, including a 3.56% increase in overall engagement rate and a 17.11% rise in views per user
• Mobile engagement rose by 2.31%, while the homepage saw a 7.71% increase in user interaction thanks to more relevant content
• Improved checkout flow and navigation led to lower cart abandonment.

6. The Met Store’s optimized Magento checkout for a seamless purchase path

As the official store of the U.S.’s largest museum, The Met Store offers unique, museum-inspired products and is one of the top Magento website solutions. Their Magento site delivers a smooth, intuitive checkout experience tailored to its wide customer base.

Technology

• Platform: Adobe Commerce (Magento) for a stable eCommerce foundation.
• Tools and testing: On-site polling, checkout tracing, and user tests on desktop and mobile.
• Data analysis: Comprehensive review of checkout behavior, funnel performance, and error tracking.

Highlights

• A simplified checkout form with a progress bar, mobile-friendly keyboards, and autocomplete makes purchasing fast and user-friendly
• The intuitive shopping bag design allows customers to effortlessly add, remove, or adjust items
• Multiple payment methods provide customers with quick, hassle-free choices
• The checkout flow is optimized using customer feedback and data to minimize friction points.

Approach and results

The Met Store faced high checkout abandonment due to usability issues.

With scandiweb’s expertise in Magento development and UX and CRO, the areas of friction were resolved using evidence-based insights and developing a seamless purchase path. Here’s what was achieved:

• Checkout audits and user tests identified precise user pain points, leading to streamlined form fields, express checkout, and flexible cart updates
• Competitive benchmarking and 10 user tests informed adjustments, making it easier for customers to complete purchases
• Streamlined form fields, express checkout, and simplified bag updates contributed to a reduction in checkout abandonment.

7. Sportland’s Adobe Commerce setup for 50,000 SKUs and 5 markets

As the Baltic region’s top sportswear retailer, Sportland joins the ranks of successful companies featured in the Magento sites list. They’ve launched a fast, user-friendly digital platform on Adobe Commerce, optimized for high product volumes and an engaging shopping experience across five markets.

Technology

• Platform: Adobe Commerce with ScandiPWA for high-speed user interface.
• Hosting: Readymage for rapid deployment and stable performance.
• ERP integration: Python middleware and Citrix Virtual Apps for omnichannel connectivity.
• User engagement: AR try-ons, 3D capabilities, and Roblox Metaverse for immersive digital experiences.

Highlights

• The platform handles heavy traffic spikes smoothly, ensuring stable, responsive performance
• Targeted upsells, discounts, and intuitive navigation help customers easily find products, boosting engagement and conversions
• A custom ERP syncs inventory and customer data across online and in-store channels
• AR try-ons and a Metaverse experience in Roblox capture younger audiences with interactive features.

Approach and results

The primary challenge was to launch a powerful eCommerce platform handling 50k+ SKUs and multiple markets fast.

Partnering with scandiweb’s Magento web developers, designers, and eCommerce experts, Sportland launched its MVP platform across Latvia, Lithuania, and Estonia in just 20 days, later expanding to Finland and other markets. Key results included:

• 1,000 orders within the first two days, showing strong customer demand and platform readiness
• Boosted engagement and conversions with ScandiPWA’s fast storefront
• Six times longer engagement on product pages and 15% more conversions from AR try-ons
• 34,000 Roblox Metaverse visits in 30 days, with 82% new traffic from TikTok influencers.

8. Macron’s goal-oriented Magento platform for global B2B & B2C growth

Macron, a top European sportswear brand, operates both B2C and B2B sites with five international store views. Their Adobe Commerce (Magento) platform is a comprehensive B2B and B2C solution with advanced customizations and integrations to address the demands of a complex, multinational customer base.

Technology

• Platform: Adobe Commerce (Magento) with Hyvä frontend for high-performance, flexible B2B & B2C capabilities.
• Integrations: SAP ERP for real-time stock and pricing, Pimcore for centralized product catalog management.
• Analytics: Data Studio for reporting, SEO audits, custom Google Analytics tracking.
• Security: Sansec Security Scanning for proactive threat detection.

Highlights

• Accurate stock and pricing info in tailored product listings improve customer experience across segments
• Custom content is tailored to regional audiences, boosting global brand relevance and SEO
• Streamlined checkout with Google Address Autocomplete reduces cart abandonment, improving conversion rates
• Integrated ERP keeps stock updated across warehouses for efficient order management.

Approach and results

Macron faced the challenge of slow performance and limited scalability, and needed a custom, heavy-duty solution to deal with real-time data integration, SEO, and B2B and B2C demands.

Macron turned to scandiweb for a comprehensive Adobe Commerce re-platforming focused on performance, UX, and integrations—vital for their B2B platform, which drives 90% of their revenue in this segment. Additionally, a goal-oriented SEO program was carried out to grow organic traffic. Here’s how it impacted their business:

• 132.5% rise in conversion rates from direct traffic, a 14.1% increase in transactions, and a 29.8% year-over-year revenue increase, with 32.8% more returning visitors
• 44.79% rise in keywords in top positions, and 65.8% increase in revenue from organic traffic, along with +57% clicks and +60.4% impressions
• 600% increase in mobile conversions due to a mobile-friendly redesign and geolocation enhancements
• Reduced order creation time by 40%, making new client onboarding more efficient.

9. JYSK Canada’s omnichannel Magento solution for connecting eCommerce and in-store experiences

JYSK, a global retail giant with more than 3,000 stores worldwide, connects its Canadian online and physical channels through Adobe Commerce, offering a smooth, unified shopping experience.

Technology

• Platform: Adobe Commerce with Navision integration for synchronized inventory and pricing.
• Data insights: Google Analytics and heatmaps allow for data-driven design improvements.
• Omnichannel support: Store locator, in-store pickup, and call center integration.

Highlights

• Real-time inventory sync keeps stock and pricing accurate across online, call centers, and stores, boosting trust and customer satisfaction
• The omnichannel setup offers options like in-store pickup and store assignment, making shopping easy at every touchpoint
• The #discoverJYSK blog is linked with product pages, blending content and commerce to enhance browsing
• Optimized for desktop, tablet, and mobile, the design supports high engagement and conversions across devices.

Approach and results

JYSK’s main challenge was to maintain consistency and connectivity between digital and in-store shopping.

Partnering with scandiweb, JYSK managed to integrate Adobe Commerce with Navision and developed a responsive, conversion-driven design based on data insights. Here’s how it impacted their business:

• Online revenue rose by 12%, reflecting strong integration between digital and in-store
• Mobile conversions increased by 600% due to a mobile-friendly redesign
• Flexible shopping options like in-store pickup and call center support further boosted conversion rates.

10. Zumiez’s Magento site with boosted performance, security, and speed

Zumiez, a major action sports retailer across the US, Canada, and Europe, boasts a high-performance Magento site optimized for faster speeds, robust security, and smooth user experience.

Technology

• Platform: Magento, ScandiPWA.
• Performance monitoring: New Relic for transaction auditing and Core Web Vitals tracking.
• Security: Sansec Security Scanning to proactively detect and mitigate threats.
• Frontend optimization: PWA adjustments and Page Builder enhancements for faster load times.

Highlights

• Targeted performance upgrades on menus, brand listings, and product pages reduce load times, boosting user engagement
• Streamlined wishlists, product pages, and cart make browsing quicker and smoother
• Sansec Security Scanning proactively detects and resolves threats, ensuring site security for users and admins
• New Relic monitors GraphQL queries in real-time, helping with ongoing optimization and troubleshooting.

Approach and results

Zumiez needed to address performance issues affecting load times and user experience across their site.

With scandiweb’s performance optimization strategy, Zumiez achieved:

• Faster loading and interaction times, with page loading speeds up by 38.46% and interaction by 65.74%
• A 34% reduction in rendering time on category pages, enhancing browsing speed
• Continuous security and performance documentation keep Zumiez’s site secure, stable, and consistently optimized.

Summary: Key features of the best Magento websites

To summarize, the best Magento websites are built on a few core features that make for an exceptional customer experience:

• Clear navigation and organized categories creates a smooth shopping, boosting customer satisfaction
• Fast load times keep users engaged and reduce bounce rates
• Intuitive navigation and filtering options make it easy for customers to find what they’re looking for, improving overall usability
• With the growing number of mobile users, mobile-friendly design is a priority to ensure seamless browsing on any device
• Advanced personalization features create a unique, on-brand interaction that encourages repeat purchases and builds customer loyalty.

Conclusion

Magento is a powerful, flexible, and scalable platform, perfect for growing eCommerce brands. From small businesses to global enterprises, Magento is built to meet the needs of diverse industries, from beauty brands to automotive to specialty online stores.

To summarize, the best Magento sites not only look impressive but also provide an engaging, customer-centric experience, besides high performance and security. To get the most out of Magento, working with certified Magento developers or agencies can ensure your site is optimized for performance, user satisfaction, and your business goals.

Inspired by these success stories and ready for your online store upgrade? Reach out to us, and we’ll connect you to our certified Magento specialists to help you get started!

About scandiweb

scandiweb is a full-stack agency with certified Magento developers specializing in building high-performance Magento eCommerce websites that drive growth. From user-friendly design and SEO to seamless integrations and mobile optimization, scandiweb builds solutions tailored to each brand’s goals. Trusted by 600+ eCommerce brands, scandiweb blends technical expertise with a commitment to building sites that look great and convert.

The post Top 10 Best Magento Websites: Flawless UX and Conversion Features You’ll Want to Copy appeared first on scandiweb.

Are you ready to make the most of the Black Friday frenzy? With billions of dollars spent on this shopping extravaganza each year, it’s crucial for your eCommerce store to be fully prepared to seize this lucrative opportunity.

In this blog post, we’ll share vital strategies and ideas on how to prepare for Black Friday 2025, helping you optimize your online store, develop a comprehensive marketing plan, and implement creative sales tactics. By the end, you’ll be armed with the knowledge to dominate the Black Friday eCommerce landscape and reap the rewards of this spectacular shopping event.

Key takeaways

• Maximize Black Friday success by optimizing your website, inventory management & user experience, and ensuring website stability during peak traffic with uptime monitoring and 24/7 eCommerce support.
• Utilize creative sales tactics such as product bundling, exclusive offers, and time-limited deals to drive sales.
• Retain customers post-Black Friday with customer retention initiatives, reward loyal customers with exclusive offers, and use time-limited deals to encourage repeat business.
• Analyze performance metrics post-Black Friday to ensure future success and growth, focus on customer retention initiatives, and prepare for future sales events.

Holiday shopping season: Black Friday sales

Black Friday, happening the day after Thanksgiving, signals the start of the holiday shopping frenzy. This retail phenomenon has grown from a one-day, in-store event to a full weekend of sales, known as “Black Friday Cyber Monday” (BFCM). With massive discounts attracting a plethora of customers, thorough preparation is vital for eCommerce businesses aiming to benefit from the Black Friday sale.

During BFCM 2022, the average order total exceeded US $100, emphasizing the huge sales potential. Initially an in-store event, Black Friday has been embraced by online retailers, who also offer enticing Cyber Monday sales. With a significant number of holiday shoppers turning to online platforms during these events in recent years, it’s evident that Black Friday and Cyber Monday have become pivotal moments in the holiday shopping season.

How to prepare for Black Friday: eCommerce stores

Preparing your online store for Black Friday 2025 involves optimizing your website, managing inventory, and enhancing user experience. These improvements will maximize sales during this high-traffic event, particularly for those eCommerce merchants and stores experiencing significant demand increases.

Website optimization

Website optimization is crucial during Black Friday, as it can improve page load times, mobile responsiveness, and search engine visibility, ultimately capturing and keeping customers during the holiday rush. With an increasing number of people relying on their phones for holiday shopping, a mobile-friendly website can be the difference between making sales and losing them. In fact, if a page doesn’t load within three seconds, over 50% of visitors will abandon the website.

To optimize your website for Black Friday, consider the following:

• Use tools like Google’s PageSpeed Insights to get personalized suggestions for improving site performance and speed.
• Ensure your website is mobile-friendly.
• Incorporate keywords that shoppers are likely to use when searching for holiday deals.

Optimizing your website can offer a seamless user experience that keeps customers engaged and encourages them to complete their purchases.

Ensuring scalability with AWS and ReadyMage

Scalability is a critical aspect to consider when preparing your online store for Black Friday 2025. Your eCommerce platform should be able to handle a sudden influx of traffic and transactions without compromising site performance or customer experience. Two platforms that can help in ensuring scalability are Amazon Web Services (AWS) and ReadyMage.

Amazon Web Services (AWS)

AWS is a cloud services platform that provides a broad set of infrastructure services, such as computing power, storage options, networking, and databases, available on demand. AWS allows businesses to scale and grow by providing all the necessary tools to build a scalable eCommerce platform.

During high-traffic events like Black Friday, AWS’s auto-scaling feature ensures that your application can scale up to handle peak loads and scale down when demand drops, optimizing costs. Moreover, AWS provides a global infrastructure that allows you to distribute your application in regions closest to your customers, reducing latency and improving the shopping experience.

ReadyMage

ReadyMage is a managed platform hosted in AWS, best for eCommerce businesses preparing for high-traffic events like Black Friday 2025. The service comes with a comprehensive performance audit to identifyand fix potential issues, and ensures your Magento store is ready to handle increased traffic and sales.

With ReadyMage, you can optimize various aspects of your Magento store, including server configuration, database optimization, code review, and frontend performance optimization. This comprehensive approach ensures that your store is not just ready to handle increased traffic but also offers a fast and smooth shopping experience to your customers, leading to higher conversion rates.

Other scalability solutions

In addition to AWS and ReadyMage, there are several other solutions you can consider to ensure your website’s scalability during the Black Friday rush. These include:

• Content Delivery Network (CDN): A CDN helps to distribute your site’s content across various geographical locations, reducing server load and improving site speed. This is especially beneficial during high-traffic periods like Black Friday.
• Load Balancing: Load balancing helps to distribute network traffic across multiple servers, ensuring that no single server becomes overwhelmed with traffic. This can help your site maintain optimal performance even under heavy load.
• Database Optimization: Optimizing your database can significantly improve your website’s performance. This could involve tasks such as cleaning up old data, optimizing database queries, and ensuring your database is properly indexed.

By leveraging these scalability solutions, you can ensure your eCommerce store is well-equipped to handle the increased traffic during Black Friday 2025, providing a seamless shopping experience for your customers.

Inventory management

Efficient inventory management is essential for Black Friday, as it ensures you’re prepared for customer demand and any unexpected sales increases during the event.

To avoid losing sales due to stockouts, it’s crucial to plan for such scenarios during Black Friday. Additionally, you can leverage retargeting efforts and targeted emails to reduce cart abandonment rates and drive more conversions.

User experience

User experience plays a significant role in customer satisfaction during Black Friday. It encompasses the overall experience a customer has when interacting with your website or products. To enhance user experience and boost customer engagement during this crucial shopping event, consider the following:

• Simplify navigation to make it easy for customers to find what they’re looking for.
• Streamline the checkout process to minimize friction and reduce abandoned carts.
• Provide excellent customer support to address any issues or concerns promptly.

Consider utilizing tools like chatbots to facilitate essential customer communication, manage inventory in real time, and drive sales. You can also use pop-ups to capture shoppers’ attention and give them an incentive to complete their purchases, effectively reducing abandonment rates. Moreover, these tools can help manage customer support inquiries, ensuring a smooth experience for your clients.

Focusing on user experience can help create a smooth shopping journey for your customers, ensuring they remain engaged with your brand throughout the Black Friday event.

Black Friday marketing strategies

A successful Black Friday 2025 marketing strategy encompasses various components, including email marketing campaigns, social media promotion, and retargeting efforts.

Email marketing

Email marketing is a powerful tool for boosting sales during Black Friday, as it can generate instantaneous results and deliver targeted messages directly to email subscribers everywhere. By offering exclusive deals, discounts, and reminders, you can create a sense of urgency that encourages customers to act quickly and make purchases.

To maximize the success of your Black Friday email marketing campaign, consider implementing best practices such as:

• Sending pre-Black Friday emails to build anticipation
• Offering customers something unexpected to create excitement
• Optimizing your email campaigns for deliverability
• Using catchy subject lines to grab attention and increase open rates
• Incorporating seasonal design touches in your marketing email templates to make your messages stand out

Social media promotion

Social media promotion is a key aspect of a successful Black Friday marketing strategy, with platforms like Facebook, Instagram, and Twitter being ideal for sharing deals and engaging customers. Teasing sales with intriguing content can maximize reach and boost sales. Hashtags can help connect with people seeking Black Friday deals, helping them discover your products. An active and engaging social media presence can drive sales throughout the Black Week.

Retargeting and remarketing

Retargeting and remarketing efforts play a crucial role in reaching out to customers who have previously shown interest in your products or abandoned their carts, encouraging them to complete their purchases. Platforms like AdRoll, Facebook, Instagram, and Google can be used to maximize the success of your retargeting and remarketing campaigns during Black Friday.

To run a successful retargeting campaign for eCommerce during Black Friday, consider the following strategies:

• Show retargeting ads featuring products that customers viewed or abandoned.
• Leverage social proof to increase trust and credibility.
• Send targeted emails to existing customers with coupon codes and special discounts.
• Implement countdown timers to create a sense of urgency.

Implementing creative sales tactics

In addition to a comprehensive marketing strategy, implementing creative sales tactics such as product bundling, offering early access and exclusive deals to loyal customers, and introducing time-limited deals and flash sales can help drive urgency and increase sales during the Black Friday event.

These tactics can help to create a sense of urgency and encourage customers to take advantage of the limited-time offers and exclusive Black Friday online deals.

Product bundling

Product bundling offers an exciting opportunity to encourage customers to buy more items and increase average order value during Black Friday. By combining similar or complementary products and offering discounts on groups of items, you can create low-cost and high-margin bundles that maximize your sales. Additionally, providing a discount code can further incentivize customers to take advantage of these best deals and bundles.

To create successful product bundles during Black Friday, consider the following strategies:

• Identify popular items and create bundles with complementary items.
• Offer tiered discounts based on the number of items in the bundle.
• Employ effective product bundling strategies to entice customers to add more items to their carts.

Exclusive offers for loyal customers

Rewarding loyal customers with exclusive deals on Black Friday is a great way to show appreciation for their continued support and encourage them to make more purchases during the event. By offering bigger discounts and exclusive offers to your VIP customers, you can create a strong sense of loyalty and encourage repeat business.

To create enticing offers for your loyal customers, consider offering discounts on future purchases, inviting customers to join loyalty programs, and continually improving their experience. Focusing on customer retention and rewarding your most dedicated customers can maximize the success of your Black Friday event.

Time-limited deals and flash sales

Time-limited deals and flash sales create a sense of urgency, encouraging customers to act quickly and make purchases before the offers expire. By introducing exciting, limited-time offers, you can create a thrilling shopping experience that keeps customers engaged and eager to complete their purchases.

To implement successful time-limited deals and flash sales during Black Friday, consider using the following tools:

• AI-powered sales enablement tools
• Inventory management tools
• Email marketing platforms
• Social media management tools

Ensuring website stability during peak traffic

The importance of uptime monitoring

Uptime monitoring is a crucial tool to ensure website stability. It involves tracking your website’s availability and functionality, ensuring that it’s accessible to users at all times. During high-traffic events like Black Friday, uptime monitoring becomes even more critical. A brief period of downtime during peak shopping hours can result in significant revenue loss, not to mention the potential damage to your brand’s reputation.

To optimize your website’s uptime, consider using tools that provide real-time monitoring and alerting. These tools will notify you immediately if your website becomes unavailable, allowing you to address the issue promptly.

24/7 eCommerce support

In addition to uptime monitoring, having access to 24/7 eCommerce support is invaluable during the Black Friday rush. This support can help you address any technical issues that arise promptly, minimizing downtime and ensuring a smooth shopping experience for your customers.

scandiweb offers comprehensive eCommerce support services, providing round-the-clock assistance to eCommerce businesses. With a team of certified developers and solution specialists, we ensure that your online store remains fully operational and efficient during high-traffic events. We provide immediate response and resolution to critical issues, proactive site monitoring, and even strategic advice to help you maximize your store’s performance.

By considering uptime monitoring and 24/7 eCommerce support, you can ensure your online store remains stable and accessible during Black Friday, providing a seamless and enjoyable shopping experience for your customers.

Post-Black Friday strategies

Once the Black Friday frenzy has subsided, it’s important to focus on retaining customers acquired during the event. Analyzing performance and metrics to identify areas for improvement and planning for future sales events and promotions are key steps to ensure success.

Customer retention initiatives

Ensuring customer retention after Black Friday is crucial for the continued success of your eCommerce store, especially when it comes to attracting new customers. By offering attractive discounts on future purchases, inviting customers to join loyalty programs, and continually improving their experience, you can increase the likelihood of retaining customers and driving repeat business.

Additionally, by leveraging loyalty rewards programs, you can further incentivize customers to make bigger purchases, leading to increased average order values. Focusing on customer retention initiatives can help sustain the momentum generated during Black Friday, benefiting your business long after the event has ended.

Analyzing performance and metrics

Analyzing performance and metrics post-Black Friday can help you uncover successful strategies and pinpoint areas for improvement, allowing you to optimize your approach for future Black Friday events and other sales promotions. By tracking the success of your email marketing campaigns, social media promotion efforts, and retargeting campaigns, you can make data-driven decisions to improve your overall marketing strategy.

To measure the success of your Black Friday efforts, consider:

• Tracking your email marketing campaigns
• Analyzing user clicks, savings, shares, and other actions
• Monitoring your social media analytics to identify which posts across your channels are performing the best

Wrapping up

Black Friday presents a golden opportunity for eCommerce businesses to maximize sales and engage with new and existing customers. By preparing your online store, developing a comprehensive marketing strategy, implementing creative sales tactics, and focusing on post-Black Friday strategies, you’ll be well-positioned to dominate Black Friday searches. With the right approach, you can turn the holiday shopping excitement into a profitable and successful event for your business. Now, it’s time to put these strategies into action and make this Black Friday your most profitable one yet!

Frequently asked questions

How do I prepare my online store for Black Friday?

Prepare for Black Friday early by optimizing your product descriptions for SEO, testing and optimizing site speed, crafting a tempting offer, starting email campaigns, optimizing order fulfillment, offer free shipping and delivery, and offering hassle-free returns. Make sure to also leverage social media platforms, create comparison guides and other content, organize your featured sales, update visuals and copy, and apply the right discounts.

How to prepare for Amazon Black Friday?

Prepare for Black Friday by reviewing your FBA capacity limits, ordering enough inventory, shipping on time, optimizing product listings, launching PPC campaigns, and planning promotions. Monitor sales performance to ensure success.

What sells the most during Black Friday?

Black Friday shoppers in 2022 spent the most on clothing, shoes, and accessories, making up 53% of total purchases. Electronics made up 49%, while toys made up 39%.

What’s the difference between Black Friday and Cyber Monday?

Black Friday is for in-store and online shopping, and Cyber Monday is online only, so it’s important to create effective strategies to take advantage of both events for maximum sales.

When is Black Friday in 2025?

Black Friday 2025 falls on November 28.

Avoid server downtime, hosting errors, and other mishaps during the visitor spike this Black Friday Cyber Monday 2025 by fully preparing your eCommerce site and revisiting your marketing strategies with an expert team by your side. Sign up for 24/7 monitoring for the Black Friday 2025 weekend by dropping us a line at [email protected] or here. Limited slots available.

The post How to Prepare for Black Friday 2025: eCommerce Strategies & Ideas appeared first on scandiweb.

Imagine doubling your revenue without doubling your marketing spend. Acquisition efforts bring in fresh faces, but customer retention is where real growth takes root—transforming a one-time buyer into a repeat customer and a steady source of revenue. 

Acquisition and Retention together make up the fourth pillar of eCommerce. Let’s discuss how top brands create lasting connections that fuel immediate sales and long-term loyalty.

Understanding acquisition in eCommerce

Customer acquisition is about getting the right audience—the people who are your target market and ready to buy. A solid acquisition strategy uses the right marketing channels that have the most impact, whether through organic search visibility, paid ads, or social media engagement. Here are a few key strategies that drive acquisition.

Search engine optimization (SEO)

SEO is the foundation for driving organic, high-intent traffic. By optimizing for search engines, you can capture people who are actively searching for your products or solutions.Then again, you have to remember that content should be crafted for humans, not search engines. Writing solely for algorithms and crawlers often leads to content that feels unnatural and fails to engage real readers. Effective SEO balances keyword targeting and technical tweaks with engaging, value-driven content that resonates with your audience. 

When you focus on creating content for humans first, the right people are more likely to find—and connect with—you. Learn how to do SEO for your eCommerce site.

Paid search & social advertising

Paid ads are a quick and measurable way to get visibility across search engines and social platforms. The key is to create highly targeted campaigns where audience demographics, behavior, and intent guide ad placement. Platforms like Google Ads, Linkedin, Facebook, and TikTok allow brands to attract new customers through sponsored content tailored to each platform’s audience behavior. Learn how paid search and social ads can work for you.

Emerging channels – TikTok & social commerce

Reaching younger, highly engaged audiences is possible through platforms like TikTok, where brands are tapping into social commerce. TikTok Shop, UGC (user-generated content), and influencer partnerships amplify brand visibility, allowing brands to connect with audiences on platforms they already love. By integrating social commerce strategies, businesses can grow acquisition organically while riding the trends. Check out TikTok for eCommerce brands.

Discover more from our success stories

• Case Study: Competitive Automotive SEO in Qatari Market
• PPC Case Study: 17K+ Verified Leads via Ads and Influencer Marketing
• PPC Case Study: +30% Conversions with Margin Tracking
• Macron Sees 539% Increase in SERP Visibility After Content Optimization

Retention—keeping customers engaged and loyal

While acquisition introduces new customers to a brand, retention is where sustainable growth is realized. Retention strategies aim to turn one-time buyers into loyal customers, building a base that not only buys again but also advocates for the brand. Here are some key ways to build customer loyalty and maximize long term value.

Email & SMS marketing

Email and SMS are powerful channels to keep customers engaged with targeted messages, exclusive offers, and timely reminders. A well-structured SMS and email strategy can nurture customer relationships over time, with updates on products, sales, or personalized recommendations based on past purchases. When combined with automation, these channels can reach the right customer at the right time and drive repeat purchases and deeper customer connections. Learn how email and SMS marketing can help with retention.

Conversion rate optimization (CRO)

CRO also helps with retention as it improves customer acquisition. A smooth, user-friendly experience keeps customers coming back by reducing friction at every touchpoint—from product discovery to checkout. By analyzing customer behavior and testing different design elements, CRO helps optimize the shopping experience by creating a journey that keeps them engaged and happy over time. Explore CRO services that improve user experience and conversion rates.

AI marketing automation

AI has become a force to be reckoned with for personalized customer engagement. Through data-driven insights, AI-powered marketing automation can predict customer behavior and personalize at scale, so every touchpoint is relevant and timely. 

For example, AI can automate product recommendations based on browsing history, adjust messaging based on engagement, or trigger re-engagement emails after periods of inactivity. This level of personalization not only drives sales but also builds loyalty by making customers feel heard and valued. Discover the impact of AI marketing automation on customer loyalty.

So, these retention strategies build on the brand’s relationship with the customer and get them to come back and become repeat customers. By getting both acquisition and retention right, eCommerce brands can stay in the market for good and grow revenue long-term.

Learn more about retention strategies from our guides

• Strategies for Maximizing Engagement and Loyalty
• 20+ Great Customer Loyalty Program Examples by Industry
• Your Guide to Setting Up Loyalty Programs

Comprehensive performance marketing for eCommerce success

To thrive in today’s competitive eCommerce market, you must adopt a comprehensive approach to performance marketing. This involves strategically using data-driven insights and multichannel strategies to drive engagement, conversions, and customer loyalty. By leveraging tools like product feed management and marketplace support, you can expand your reach, streamline operations, and ensure a consistent presence across various platforms. 

Marketplace & Amazon management

Marketplaces like Amazon are a great way to reach new customers, but they can be overwhelming if not managed properly. To get the most out of your presence on marketplaces, you need to optimize your product listings, carefully manage your ad spend, and closely monitor your performance. If you want to succeed on marketplaces, scandiweb’s marketplace management services can help you increase your visibility, acquire new customers, and retain old ones. Learn more about eCommerce marketplaces.

Product feed management & ad creative services

High-quality, accurate product feeds are essential for successful advertising across platforms. Product feed management ensures that your inventory is consistently and correctly displayed, enhancing your brand’s presence on channels like Google Shopping and social media ads. 

Compelling ad creatives, designed specifically for each platform and audience, are also crucial to grabbing the attention of potential customers. The combination of well-managed feeds and engaging visuals helps ensure that your ads resonate with your target customers, leading to higher click-through and conversion rates. Find out more about product feed management.

Social media management (SMM) & social commerce

Social commerce is on the rise, and platforms like Facebook, Instagram and TikTok are no longer just places to showcase your brand—they’re sales channels. An effective social media management strategy can help you create a cohesive and engaging brand presence across social channels, increasing your brand awareness and encouraging customer interaction. User-generated content (UGC) and influencer marketing are great ways to build trust and drive interest, turning social followers into customers. Explore scandiweb’s social media management services.

By implementing a comprehensive performance marketing strategy, you can connect with customers at multiple touchpoints, adapting to their preferences and habits. This holistic approach not only boosts immediate sales but also builds a foundation for sustainable growth by continuously engaging and re-engaging audiences.

Hack your marketing strategy with these awesome reads

• Digital Marketing and Traffic Acquisition Strategy in Apparel & Fashion
• Case Studies: SEO Support for Beauty Brands
• Email Marketing Best Practices for Revenue Growth

Conclusion

Acquisition and retention aren’t separate goals—they work together to fuel long-term growth for eCommerce brands. By strategically combining SEO, paid advertising, CRO, email marketing, and AI-driven automation, businesses can create a powerful approach that brings in new customers and strengthens loyalty among existing ones. A well-rounded acquisition and retention plan can maximize both short-term and long-term revenue, setting the stage for lasting success in the competitive world of eCommerce.

Drive sustainable growth with a smart traffic and acquisition strategy. scandiweb can help you attract the right audience and convert them into loyal customers—fill out the contact form below to start building your path to success.

Quickly jump to the other pillars of eCommerce here

The post Acquisition & Retention Strategies: How to Attract and Keep Customers for Life appeared first on scandiweb.