Strategy

Our strategy workshops and long-term guidance focus at every component of your operations, be it Data & Analytics, Customer Experience or Digital or to be Digital Ecosystem for your business. However, when we start, we usually look into Business & Market opportunity and let business goals lead other 3 strategic pillars - digital ecosystem, customer lifecycle, and customer experience.

Business & Market opportunity

Business opportunity usually falls into the benefits of business acceleration and efficiency via digital transformation of the value chain. Either already on the executive agenda or discovered during our Digital Maturity Audit we describe areas for the change and their business impact.

On the market side, we consider the world to be flat as technology and digital have little borders, so a successful business model can be scaled globally. We undertake market research and competitor analysis to quantify the size of the business opportunity, competition, logistical challenges, and legal context.

Once market opportunity and business goals are set, we look into 3 strategic pillars that bring the business goals to life.

3 strategic pillars for business goal delivery

Digital ecosystem

It is a digital core of your business, infrastructure, where data flows, systems are integrated, products are seen, customers are placing orders, and behaviour data is being collected and analysed. You can think about it as if it is a restaurant chain with supply chains working, best ingredients, best chefs cooking, waiters ready to serve and BI telling you what to cook in the next season. Well-oiled mechanism yet it does not have visitors yet, so we move to the next pillar.

Customer lifecycle

It is a long-term strategy to fill your ecosystem with customers and orders. Traffic acquisition, conversion, reengagement, retention. From big things like performance marketing, AI-driven personalisation to abandoned cart email A/B testing and retargeting banner production. Now your ecosystem is filled with chstomer, but are they happy, how do they feel? This is what our third pillar is focused on.

Customer experience

It is the top layer of strategy as intimate as the experience that your customers subtly feel along their whole interactions lifecycle - from awareness, intent, first purchase and then slowly becoming prokoter and a brand ambassador! We may start to model customer experience right after setting business goals and then figure out the tools to enable envisioned CX or we first harden and optimise ecosystem, integrate platforms, bring relavant traffic and then audit resulting experience and set a strategy to improve and monitor it

Strategic roadmap

Business goals along with enablement plan across 3 pillars are expressed in a strategic roadmap that assigns expected delivery dates based on the effort required.

The roadmap is revised on a quarterly meeting between key customer’s stakeholders and our startegic account manager. We review items that are delivered and their impact, work in progress, schedule adoption and training workshops, and connect with necessary departments and their leaders to drive progress ahead.

Check our Delivery and Quality Assurance merhodology to get to know how we plan, deliver, verify and validate on the day-to-day basis.

Get in touch to discuss strategic opportunities or join our eCommerce
Growth Accelerator now!

eCommerce Growth Accelerator onboards your project within a week or two, runs a quick health check across technology, traffic acquisition, and user experience - identifies low hanging fruits and delivers them as well as taps any revenue leakage they find.

Once all quick gains are realised and your platform is stable we plan for long-term results across business & market opportunities, digital ecosystem, customer lifecycle and CX.