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Each week, one of our team members delves into a fresh and pertinent topic within the realm of eCommerce CRO & UX

Take a glimpse at the insights we provide:

Effective landing page design

Balancing user experience with conversion goals

Simple things you can do today to improve eCR

Key strategies to boost conversions on mobile devices

Emerging technologies and UX trends

Every month, one of our team members will cover
a new, relevant topic related to the CRO & UX world. Follow along and learn how different seemingly insignificant details can change the user experience
for the better and help you boost your sales!

According to CXL, users spend 6.44 seconds viewing the menu. That's how much time you have to guide them to the correct category. Below are tips to help
you do that!

Category navigation

1. List main product categories in the header on the desktop

It will help users reach the products faster, as well as help them quickly understand what your website sells.

2. Sort first-level categories by popularity

This way, users will be able to access the most popular items more quickly. Just check in your web analytics, which categories are getting the most page views & generating the most sales.

3. List product subcategories alphabetically

Sorting subcategories in alphabetical order can help users scan extensive menus much faster.

4. Make the menu sticky on scroll up

As users scroll down, allow them to focus on the content by hiding the menu. Once the scroll-up is detected, bring it back and keep it sticky, as it indicates users are considering changing the content they're exploring.

5. Use distinct category names

When naming your categories, think about the different types of customers visiting the store and then distinguish if the titles are coherent and intuitive for each of them.

Tree testing is an effective method to evaluate whether the menu is well-structured and users
have no issues finding needed products.

6. Organize products by shopping style

Provide users with the option to shop by product style or use case to help them find the correct product selection. For example, a good idea for a kid's apparel website would be to provide an option to shop by age.

7. Highlight relevant promotions

With careful design considerations, a menu is alsоa great place to highlight specific promotions. Put an eye-catching banner on one side of the menu and see how it nudges users to explore the promotion.

8. Include sales and TOP as menu categories

It's a great idea to highlight sales or TOP 10 (or 20, or 100) products on the menu. To make them stand out,use a distinct color such as red.

9. Have visual guides in the menu

As users are browsing subcategories on a desktop menu, the first-level category should be visually highlighted so that users at all times understand which category they have opened.
Try to combine long menus into broad categories
to avoid having an overwhelming number of categories presented all at once.

Include photos in the menu to make it visually more appealing and help users to spot
relevant products sooner.

Anna Ivuškāne
Senior UX Researcher

Anna started her career in the traditional marketing sector but quickly realized her interest in consumer behavior and research.After getting an academic background in market research, she began a deep dive into user behavior analysis online, focusing on user testing and website optimization to deliver the best user experience.

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