Last year's Magento Imagine was a blast. Our innovative VR shopping experience almost bagged us the Imagine Excellence Award, we participated in a lot of insightful discussions both on-stage and off-stage, and we met tons of incredible people.
Did you know that the famous marketing adage “Content is king” originates from Microsoft founder , Bill Gates' 1996 essay of the same title? Well, more than two decades later, it still rings true in ways far beyond what was originally intended.
The checkout is one of the most sensitive areas of an eCommerce store. When 77.45% of people abandon their purchase during some stage of the checkout process, as was the case for Scandiweb’s client, it’s a clear indication that there’s friction and room for improvement.
What is every growth marketer's dream? Something impossible to measure in numbers. I put it as follows — kick-off a campaign which you would not able to stop yourself (so-called “viral”). New customers will keep coming, bringing a few of their friends with them, ensuring exponential growth for your community.
PWA is on the rise! Don't stay behind and catch up with us on why Progressive Web Aplication is such a hot term right now and what are the benefits that your business or website can reap from them. We'll look at the core advantages and differences of PWA vs native apps as well as look at how it can impact ecommerce in general.