Email marketing management services

Drive more eCommerce revenue & customer loyalty with email marketing

Email marketing has the power to spike your revenue sky-high. If 30% of your revenue is not coming from emails, you should be asking why?!

Let us help you change that by implementing the best email marketing practices starting today.

Main benefits of email marketing

Email marketing is one of the most effective & cost-efficient marketing channels that allows you to connect with your customers on a personalized level regularly. Every year, the number of newsletters and emails sent to clients and prospects continues to grow alongside the generated eCommerce revenue.

Email marketing is a powerful way to communicate with customers and users through most stages of the customer journey

More efficient than other marketing channels

Email marketing has a higher ROI (return on investment) than any other marketing method
Email marketing delivers higher conversion rates. According to multiple research, emails create 66% of conversions. It's 40x more efficient and effective than social platforms and other channels

Less cost compared to other marketing channels

Email marketing is less expensive and easier to use than traditional marketing methods
As it doesn't require a huge budget to promote it, there is no need to bid on ads or rely on glamorous video production, it's relatively cheap and easy

Brings brand awareness and loyalty

One of the best ways to increase brand recognition is through email marketing campaigns
You can engage in a dialogue with your customers by sending them information about your brand's mission, values, and products

Personalize your content

Marketers can produce tailored content for customers via email marketing by taking into account their purchasing habits, user journeys, behaviors, and other aspects
For example, if your customers enjoy a particular apparel design from your catalog, you can personalize emails by offering similar products

How can scandiweb help you with email marketing management?

Brands already using our email marketing services

What will the email marketing management process look like?

1. Full review of your email marketing process

Auditing all your email marketing efforts
Email marketing tech stack
Target audiences & email lists

2. Email marketing strategy

Your industry & competitor research
Full metrics reporting
Campaign calendar

3. Email deliverability optimization

Implementing best practices to get your emails into the primary tab
Audience segmentation and sending strategies
Mailing list hygiene

4. Email campaign preparation and launch

Email design
Lead capturing

5. Ongoing optimization and growth

Continuous monitoring
A/B testing
Audience list quality optimization and growth

All popular email service providers supported

We have been thrilled to work with your team and hope to continue long-
term—you have been doing fantastic work!
Steve Mayne
Executive Commerce Director
It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Florence Kiss
Senior Marketing Manager
scandiweb proved to be a good fit and we are very happy with the commitment and dedication from both our team and the company so far.
Victor Emilson
Team Lead / PO

Start with a free consultation!

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What is email marketing?

Email marketing is one of the most powerful marketing channels in the digital age. It is a form of direct marketing, as well as a form of digital marketing, that uses email to promote your business's products or services.
By integrating it into your marketing automation efforts, you can inform your customers about your latest products and offers and ensure that they are aware of them.
Depending on the type of marketing email you are using, it can also be a pivotal part of your marketing strategy regarding lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different marketing emails.

Why use email marketing services?

If you're looking for a fast, flexible, and cost-effective method of reaching new customers and retaining existing customers by encouraging repeat visits to your website, marketing your products or services through email is the way to go.
With email marketing, you can send targeted and personalized messages to your customers, thus drastically improving your brand awareness, customer retention, and even eCommerce revenue.
When businesses want to leverage email marketing potential, it requires dedicated people with knowledge about email strategy, best email marketing practices, and audience management, as well as copywriting and design skills. It's more efficient and cost-effective to rely on other service providers to ensure the email marketing is up and running as it should be.

How do email marketing services work?

Email marketing services work through the collaboration between eCommerce business and their email marketing service provider. It's not a one-way relationship, as both parties have to be aligned on the eCommerce business's goals and campaigns that should be carried out.
Email marketing services allow businesses to deliver promotional materials, product launches, campaigns, newsletters, and personalized offers directly to customers' inboxes. In addition, we take care of all the steps, from copywriting and design to scheduling, audience management & segmentation, strategy creation, execution, and personalization.

Are email marketing services useful in 2023?

Email marketing still is a very capable and effective tool for eCommerce businesses of all sizes, with email marketing revenue estimated to reach almost $10 billion worldwide by 2023.

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