Email Marketing Services

How we can help you migrate to GA4 in 5 steps

Requirement preparation

Understanding your unique data tracking needs is our first priority. By reviewing your current setup and proposing a tailored infrastructure for your new site, we help ensure a seamless transition to GA4, while also developing essential requirements for implementation and dataLayer - enabling you to leverage the full potential of your data right from the start.

Review of current data tracking setup

New site tracking setup and infrastructure proposal

Data tracking tech requirements for implementation & dataLayer requirements development

dataLayer - analytics cornerstone

Through our dataLayer services, we streamline real-time event tracking and dynamic data sharing, provide out-of-the-box Google data tracking, mitigate misinformation risks, and offer custom solutions for additional tracking needs, all while ensuring the highest data accuracy and compliance with your specific requirements.

Easily hook into dataLayer events as they occur in the store

Pass dynamic information to all data collection services, make adjustments as needed

Avoid writing custom logic for each meaningful interaction

Avoid risks of reporting misinformation

OOTB data tracking for Google

dataLayer QA & Audit

Custom dataLayer events & customization required for additional tracking requirements

Some benefits of having a dataLayer

Easily hook into dataLayer events as they occur
on the store

Pass dynamic information to all data collection services, make adjustments as needed

Avoid writing custom logic for each meaningful interaction

Avoid risks of reporting misinformation

OOTB data tracking for Google

Action items to tackle in this phase

dataLayer QA & Audit

Custom dataLayer events & customization required for additional tracking requirements

Property setup & config

It's all about tailoring your GA4 environment to best serve your business needs: from creating and configuring GA4 properties, setting up enhanced measurement, filtering and data retention configurations, to linking GA - every detail is meticulously addressed for both Test and Production properties, providing you with an analytics setup built for success.

GA4 property creation & configuring base settings for Test and Production properties

Enhanced Measurement configurations

Filtering configurations

Data Retention configurations

Custom definitions configurations

GA linking

Go-live process

During the actual Go-live, there are certain actions that need to be taken in order to make sure that the migration is successful from Analytics perspective:

DataLayer QA

Analytics data flow QA

Google Analytics & GA4 KPI data QA

Transactions are reported correctly

During the actual Go-live, there are certain actions that need to be taken in order to make sure that the migration is successful from Analytics perspective:

DataLayer QA

Analytics data flow QA

Google Analytics & GA4 KPI data QA

Transactions are reported correctly

Post-go-live actions

The aspects that should be performed from Analytics migration perspective include:

Post-Go-live Analytics issues fixing (low priority issue which weren't fixed before Go-Live)

Source/medium reporting

Comparison of transaction data between various platforms: back-end v Google Analytics

The aspects that should be performed from Analytics migration perspective include:

Post-Go-live Analytics issues fixing (low priority issue which weren't fixed before Go-Live)

Source/medium reporting

Comparison of transaction data between various platforms: back-end v Google Analytics

Requirements Prep

Review of current data tracking setup

New site tracking setup and infrastructure proposal

Data tracking tech requirements for implementation & dataLayer requirements development

Request free audit

dataLayer - analytics cornerstone

Easily hook into dataLayer events as they occur
on the store

Pass dynamic information to all data collection services, make adjustments as needed

Avoid writing custom logic for each meaningful interaction

Avoid risks of reporting misinformation

OOTB data tracking for Google

dataLayer QA & Audit

Custom dataLayer events & customization required for additional tracking requirements

Some benefits of having a dataLayer

Easily hook into dataLayer events as they occur
on the store

Pass dynamic information to all data collection services, make adjustments as needed

Avoid writing custom logic for each meaningful interaction

Avoid risks of reporting misinformation

OOTB data tracking for Google

Action items to tackle in this phase

dataLayer QA & Audit

Custom dataLayer events & customization required for additional tracking requirements

Property setup & config

GA4 property creation & configuring base settings for Test and Production properties

Enhanced Measurement configurations

Filtering configurations

Data Retention configurations

Custom definitions configurations

GA linking

Request free audit

Go-live process

During the actual Go-live, there are certain actions that need to be taken in order to make sure that the migration is successful from Analytics perspective:

DataLayer QA

Analytics data flow QA

Google Analytics & GA4 KPI data QA

Transactions are reported correctly

During the actual Go-live, there are certain actions that need to be taken in order to make sure that the migration is successful from Analytics perspective:

DataLayer QA

Analytics data flow QA

Google Analytics & GA4 KPI data QA

Transactions are reported correctly

Post-go-live actions

The aspects that should be performed from Analytics migration perspective include:

Post-Go-live Analytics issues fixing (low priority issue which weren't fixed before Go-Live)

Source/medium reporting

Comparison of transaction data between various platforms: back-end v Google Analytics

The aspects that should be performed from Analytics migration perspective include:

Post-Go-live Analytics issues fixing (low priority issue which weren't fixed before Go-Live)

Source/medium reporting

Comparison of transaction data between various platforms: back-end v Google Analytics

FAQ

What is email marketing?

Email marketing is one of the most powerful marketing channels in the digital age. It is a form of direct marketing, as well as a form of digital marketing, that uses email to promote your business's products or services.

By integrating it into your marketing automation efforts, you can inform your customers about your latest products and offers and ensure that they are aware of them.

Depending on the type of marketing email you are using, it can also be a pivotal part of your marketing strategy regarding lead generation, brand awareness, building relationships, or keeping customers engaged between purchases through different marketing emails.

Why use email marketing services?

If you're looking for a fast, flexible, and cost-effective method of reaching new customers and retaining existing customers by encouraging repeat visits to your website, marketing your products or services through email is the way to go.

With email marketing, you can send targeted and personalized messages to your customers, thus drastically improving your brand awareness, customer retention, and even eCommerce revenue.

When businesses want to leverage email marketing potential, it requires dedicated people with knowledge about email strategy, best email marketing practices, and audience management, as well as copywriting and design skills. It's more efficient and cost-effective to rely on other service providers to ensure the email marketing is up and running as it should be.

How do email marketing services work?

Email marketing services work through the collaboration between eCommerce business and their email marketing service provider. It's not a one-way relationship, as both parties have to be aligned on the eCommerce business's goals and campaigns that should be carried out.

Email marketing services allow businesses to deliver promotional materials, product launches, campaigns, newsletters, and personalized offers directly to customers' inboxes. In addition, we take care of all the steps, from copywriting and design to scheduling, audience management & segmentation, strategy creation, execution, and personalization.

Are email marketing services useful in 2023?

Email marketing still is a very capable and effective tool for eCommerce businesses of all sizes, with email marketing revenue estimated to reach almost $10 billion worldwide by 2023.

Get free consultation

Request free audit

Email marketing management services

Drive more eCommerce revenue & customer loyalty with email marketing

Main benefits of email marketing

Email marketing is a powerful way to communicate with customers and users through most stages of the customer journey

More efficient than other marketing channels

Less cost compared to other marketing channels

Brings brand awareness and loyalty

Personalize your content

Recent case studies how we helped our clients
with email marketing services

How can scandiweb help you with email marketing management?