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PUMA. PWA. FAST.
PUMA goes for headless PWA in 3 key markets
Empowering PUMA to achieve their eCommerce goals with feature-heavy PWA Magento stores
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Partnering with scandiweb’s team allowed us to bring a site to market that has 3 – 4 times better performance than any other site in the client’s portfolio. Our backend engineers collaborated with their frontend team throughout the entire project to develop solutions that met the business needs, were extensible and easy to maintain, and ultra-fast. We will gladly partner with them on future projects.
Approach
- Each country has their own development stream
- A global account/project management layer ensures that teams are aligned on required features specific to each market—making way for efficiently reusing newly developed features across different stores
- Build PWA stores on Magento 2 with ScandiPWA frontend
- Go for scalable and PWA-focused hosting on readymage.com
- Tech SEO Monitoring to ensure unhampered organic traffic performance
- Collaborate with PUMA’s in-house marketing team to replicate PUMA’s global data tracking standards
- PUMA has their own custom dataLayer structure used for all their eCommerce stores worldwide
- We performed a gap analysis to determine all the dataLayer requirements we needed to implement
- ScandiPWA GTM module had to be customized especially for this project
- Closely work with PUMA’s internal design team to ensure that the company’s design system is respected and followed
- Enhance the Adobe Commerce ecosystem with unique PIM, OMS, CRM, and ERP integrations for each market—Blackbird, BrightPearl, Facturante, Novomind, Andyen, DotDigital, and more
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- Highly responsive project managers serve as first line of support for clients—guaranteeing that issues are addressed as soon as possible
Highlights
PUMA’s global data structure requirements were carefully matched in every project
- dataLayer requirements were developed from scratch because PUMA need to support same data protocols across all countries
- pageData dataLayer objects were implemented with multiple parameters and for several different types of website user behavior scenarios—for products, events, navigation usage, cart page behavior, checkout, and more
- The Product array alone contained a logic to return values for 27 variables into the dataLayer
- Multifold testing and QA were done to make sure that every user scenario dataLayer implementation is working according to the requirements
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Blackbird CMS integration with ScandiPWA to render static content for the store and support a dynamic homepage—ensuring that the stores keep up with regular banner and other updates from PUMA
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Time to Interact (TTI) optimization and transition animations within PUMA Mexico’s single-page app
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Right to left language support and partial order cancellation solution for PUMA Middle East
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ID validation and government-compliant invoicing system for PUMA Argentina
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Custom solutions for business needs specific to each market—partial order cancellation, regret logic, and client verification
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ScandiPWA frontend with scalable and PWA-focused hosting on readymage.com
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Results
At least 700 SEO health scores according to the 1000-point ContentKing tech SEO scale for all 4 PUMA stores—indicating good SEO performance supporting organic growth
Go-live procedure completed in less than 15 minutes for all PUMA stores launched by scandiweb
Feature-heavy eCommerce stores with custom solutions for business needs specific to each market—partial order cancellation, ID validation, invoicing, and more
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ECOMMERCE GROWTH TEAM AND 24/7 SUPPORT
Security- and UX-oriented maintenance services for The MET store
Code audit, functionality upgrades, and UX optimization
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Approach
- Full legacy code audit and issue investigation
- Server performance analysis performed by the Scandiweb Site Reliability Engineering (SRE) team
- Troubleshooting and Magento functionality upgrade
- Redesign and UX optimization of the Checkout module
- 24/7 monitoring and support
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Highlights
Monthly health-checks on uptime rate, server error log, Magento log, and DB backup
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Security monitoring
- SSL
- patches
- suspicious files in the root
- non-committed changes
- sensitive URLs
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Integration of third-parties
- Adestra email marketing solution
- Merchandise Management System
- Tessitura CRM
- Epsilon marketing data solution
- Attraqt AI-based marketing solution
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Site-wide enhancements to ensure ADA compliance
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Results
The client was able to adjust and optimize their Magento Commerce Cloud plan based on the server performance analysis performed by Scandiweb’s site reliability engineers
System flaws were addressed immediately as they were discovered during the regular code audits
Continuous on-demand support based on the client’s business needs
Also check our CRO program for The Met Store
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ADOBE COMMERCE LAUNCH IN SPORTS MODE
50,000 SKUs, 3 markets, PWA launched in less than 3 months
A winning sprint for the Baltic region’s biggest sports retailer
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Approach
- MVP-focused development workflow with a commitment to launch the project within 20 working days
- Quick launch followed by further expansion into new markets, outlet store and omni channel experience support
- Hosting setup on readymage.com helped to start development in a matter of hours and handle traffic spikes during campaigns
Highlights
Sportland is the number one sportswear retailer in the region with an award-winning in-store experience
Improved user journey and shopping experience
- Positive product discovery experience for customers with targeted upsells and discounted products promotion
- Multiple performance enhancements and ScandiPWA feature adjustments to improve product information management, order flow, payment and checkout, internal document workflow, etc.
Better connectivity and in-store management
- Custom ERP integration incorporating Python as a middle layer and Citrix Virtual Apps
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Results
20 working days to launch in 3 markets: Latvia, Lithuania, and Estonia
1,000 orders received in two days after launch
Fast ScandiPWA storefront brings above industry engagement and conversion rates
See how we enhanced Sportland customer experience
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ADOBE COMMERCE CLOUD FOR FASHION RETAIL
Palpable style, tangible luxury
Women's luxury fashion designer apparel store migration to Magento 2 in Adobe Cloud
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Approach
- Ambitious timeline of 6 months achieved placing project manager onsite
- Full data migration process with elaborate testing scenarios, delta migration script to speed up Go Live
- Data layer to collect data necessary for continuous UX and conversion rate optimisation
- Automated end to end tests for business critical modules of the store and backend integrations
Highlights
Advanced Adobe Page Buider content types, widgets and animations to let the brand tell the story of their collections
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Scalable and secure Adobe Commerce Cloud infrastructure
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Custom Shop the Look module to let customers choose complete look, its color and size and preview result instantly
Scandiweb Store Locator Extension maintains 500+ locations of Retail Partners
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Luxury look for a fashion brand
Results
Redesign has been a success as confirmed by customer survey and levels of engagement
Well executed transition to new platform without downtime
New look, new platform, while retaining years of accumulated data
Data tracking and analytics suite to perfect UX and conversion
Code quality approved by the core Adobe Magneto team health check
First order placed minutes after the new website was launched
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CONFIGURE & BUY YOUR NEW CAR
The first online car dealership
The first digital platform for buying premium vehicles fully online
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Approach
- 4 agile teams with one made of designers, and 3 of developers working on separated components and integrating them. Test automation covering all financial calculations (more than 700 scenarios) and front-end UX testing automation
- System Engineering approach to handle project complexity in identifying stakeholders, gathering requirements, decomposing and defining them along with creating test and validation scenarios
- Delivery management practice to align teams working on design, frontend, data, part exchange, car finder, car configurator, finance and dealer back end experience.
Highlights
Trade-in on-line—real-time valuation of your vehicle by plate number
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Full configurator for your car—full autonomy over custom features
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Save Checkout—browse at home, continue in flagship store, checkout at home
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Real-time stock and lead-time update
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Fully digital purchase documentation cycle
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The art of abstraction—Magento platform powers several premium car brands from one installation
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Omni-channel solution
- online
- store
- call center
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In-store Kiosk integration via Chrome extension
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Get financing in real-time
- PCH
- PCP, 0% PCP
- Hire Purchase, 0% Hire Purchase
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Test drive booking
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In-house production of UX driven designs
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Results
Rockar made history by selling the first cars online on the Magento platform
First car sold on opening day
Successful rollout of online car selling platform disrupted the market with more brands already lining up for upcoming years
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ECOMMERCE. SIMPLE. SCALABLE.
Simplifying eCommerce management for Swiss fine chocolate manufacturer
Everything eCommerce
on a single platform
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Approach
- Make eCommerce management for Laderach easier by moving all their content to a single platform
- Migrate existing WordPress pages and other content to Adobe Commerce
- SEO improvement on all pages
- On-site discovery workshop
- Support client’s plan for a complete redesign and rebranding in 2023 with CRO analysis for a conversion-driven redesign
Highlights
Läderach is a Swiss chocolate manufacturer founded in 1962 that revolutionized the fine chocolate industry with its hollow, ready-made chocolate truffles
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Simplified eCommerce build that is scalable and easy to manage
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Hyva theme implementation and full redesign in progress
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DotDigital integration for lead generation
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Gift cards implementation on
Adobe Commerce
Adobe Commerce
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Results
+50% new leads from DotDigital newsletter implementation
6 WordPress pages migrated to existing Adobe Commerce site
Ongoing support and development of new features
MANAGED B2B & B2C TECH SUPPORT
B2C and B2B store maintenance for a global sportswear brand
A hybrid team delivering ongoing improvements on all business requirements
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scandiweb weren't just task takers but understood and improved on our business requirements. We increase the team all the time, and it's getting better and better.
Giuseppe Leonardi
Head of Software development
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Approach
- A hybrid team consisting of scandiweb developers and Macron’s in-house dev team
- Backend-related work with on-demand issue fixes, tech improvements, and extension implementations
- Maintaining functionality of existing platforms and developing new sites to improve user experience
- Streamlined scrum process enabling uptime issue management
- Setting strategic eCommerce roadmap
- Onboarding Macron to scandiweb's eCommerce Growth Accelerator for ongoing SEO and CRO improvements
Highlights
Macron is a European leader in the production of leisurewear, merchandising, and active sportswear for teams and referees, including UEFA EURO 2020 official referee kits
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Ongoing management of macronstore.com B2B platform's many features and ERP—products, prices, and quantities are taken in real time
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Improved integration with Macron App
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Royal Mail Click&Drop integration
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Reduced checkout abandonment with Google Address Autocomplete functionality
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Marketing automation improvements
- Mirasvit module installation for user campaigns
- Abandoned cart coupon
- Abandoned cart email setup and monitoring
- Mailchimp integration B2B2C
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Data tracking improvements
- GA tracking and KPIs monitoring
- Improvements to custom dimensions and GTM
- Definition of micro-conversions tracking on the website, e.g., newsletter subscription
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Proactive resolving of various checkout and shopping cart issues related to payment methods, shipping information, discounts, pricing, and transactions as soon as they appear
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Geolocation enhancement for further internationalization
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Results
Secure and stable store due to rigorous uptime monitoring and quick debugging
Increased checkout conversions and eCommerce sales because of reduced cart abandonment and implemented marketing automation
With scandiweb's support, Macron is ready to expand in the B2B2C sector
See our SEO program for Macron
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148% INCREASE IN MOBILE REVENUE
eCommerce growth team improves KPIs
Orchestrated work of Data, Analytics and UX teams brings tangible business results
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+745.72%
revenue from cart
abandonment emails
abandonment emails
+73.32%
add-to-cart rate
after landing page revamp
after landing page revamp
+148%
mobile revenue after
fixing low-hanging fruits
fixing low-hanging fruits
Over the past year the CRO team has been an integral part of our growth process. The Scandiweb CRO team has assisted us primarily in two areas. Conversion rate optimization and search engine optimization. In terms of CRO, the Scandiweb team has been invaluable both in assisting us with our own A/B-testing and proactively finding areas of improvement and potential testing. In terms of SEO, the SW team has helped us both with technical SEO in removing obstacles to good organic visibility and with monthly action plans and follow-up. Overall we are very satisfied with the work of the CRO team and hope to continue our collaborative work for a long time.
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Approach
- Continuous engagement of Data, Analytics, UX and Conversion Rate Optimisation teams
- A/B testing program and trustworthy data tracking to help Cervera make informed business decisions
- Data layer implementation to collect relevant events for further analysis
- Data visualization for KPI monitoring and reporting to make it easier to derive actionable insights from collected data
- Extensive qualitative and quantitative user research
- Shopping funnel optimization—from marketing campaign launch to “Thank you!” page
- Monthly summary report to track progress of the key metrics
Highlights
Established in 1987, Cervera is Sweden's leading player in the kitchen and home products sector with strong eCommerce presence and around 70 physical stores in the country
Upgrade of tech stack, redesign and moving eCommerce to headless architecture undertaken by Technology stream
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A/B testing supported our decision to use Nosto’s eCommerce personalization platform
- 14.72% in product list clicks
- 29.18% in add-to-cart rates
- 36.53% in unique purchases
Quickly identifying and resolving low-hanging fruits made way for delivering immediate value to Cervera’s business
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Enhanced digital analytics setup produced complete and reliable data that guided CRO efforts
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A/B testing to identify which product badge and discount display option will have higher CTRs
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Results
73.32% increase in add-to-cart rate after landing page revamp
78% win-rate for A/B testing program
148% increase in mobile revenue after fixing low-hanging fruits
745.72% revenue increase from cart abandonment emails
Also see our SPA project with Cervera
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Replatforming to Adobe Commerce with enhanced store features
Delivering an optimized and unified user experience for 6 Byggmax stores across 4 Nordic countries
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Approach
- Replatform eCommerce stores for Sweden, Norway, and Finland to Adobe Commerce
- Storefront redesign, security updates, checkout optimization, localization
- An agile team composed of members from Sweden and Latvia working on different components at the same time; a design team focused on the redesign
- Retail business operations analysis and close collaboration with client strengthened by on-site visits
Highlights
3 Nordic countries, 160+ physical stores, 4 Magento stores, 6 store views, 55k+ SKUs—all seamlessly integrated and managed under one digital roof
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BUILD & SHOP
Customers can use the interactive Byggmax Buildplanner tool to visually plan their construction needs—and easily add all the materials included in the plan to their cart
Customers can use the interactive Byggmax Buildplanner tool to visually plan their construction needs—and easily add all the materials included in the plan to their cart
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DIY GUIDES
Do-it-yourself projects presented with step-by-step instructions and lists of products, tools, and accessories—which can all be added to cart in just one click
Do-it-yourself projects presented with step-by-step instructions and lists of products, tools, and accessories—which can all be added to cart in just one click
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UX-optimized menu items to make it easier for customers to find what they need—paints, flooring materials, electrical supplies, and more
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Customers can book a trailer to use for transporting the materials they bought online—from the store to wherever they need them to be
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AWS infrastructure tailored to the requirements of Byggmax, with a deployment pipeline that ensures near-zero downtime during deployments
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Results
Fully migrated and redesigned eCommerce stores for Finland, Norway, and Sweden launched on schedule
Successful redesign resulting in increased brand awareness and improved company image for Byggmax
The new stores deliver a unified user experience and strong performance for Byggmax customers across all 3 countries for products, services, and support
Inriver PIM integration ensures that customers see accurate stock and price information for the selected store each time, contributing to overall increase in conversions
99.8% uptime with 24/7 ongoing support from Scandiweb
See how we deliver 24/7 proactive support for Byggmax
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SCANDIPWA FOR SUBSECOND PAGE LOAD
Probably the largest PWA store in the world
Migration from Hybris to ScandiPWA, Magento and Akeneo
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Approach
- On-site discovery to map work of PIM, OMS and eCommerce teams to the new platform
- Conversion rate analysis to inform redesign
- Delivery management practice to align multiple teams working on ScandiPWA frontend, Magento backend, data migration from Hybris, UX and conversion rate optimisation, UI and design, data layer, Akeneo PIM, ESB
- Akeneo PIM customisation and integration for data enrichment team of 25 people
- ESB and RabbitMQ for intra-platform data exchange
- High-availability infrastrucure built on the on-site data center
Highlights
Technodom employs 9,000 people, operates 80,000 m2 of retail space, grosses $800M annually
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The goal to achieve sub-second loading was achieved using ScandiPWA open-source solution bundled with Adobe Magento backend
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Migration and set up of 60,000 products, 15,000 attributes and 4,000 categories is powered by Adobe Magento and Akeneo PIM
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Category page load is below 1 second Product detail page loads instantly below 200ms
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Five payment types—cards, cash, split payment and ... real-time face-recognition based loan application!
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Omnichannel with pick up in-store, home delivery, post office delivery or delivery box
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SEO in focus - millions of 301 redirects served via custom redirector app
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ScandiPWA easily builds into the apps for AppStore and Play Stores
Total delivery time from the discovery to Go Live took less than 6 months
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Replacing Hybris PIM with Akeneo Enterprise. Enhanced syncing solution with Magento to power real-time product upgrades
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ScandiPWA partial cache invalidation helps to serves fresh content, while achieving 95% hit/miss ratio!
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Data coverage of customer journey and events with the data layer integrated into ScandiPWA frontend
Results
MobileUX that feels like a native mobile app
Sub-second loading times
Omnichannel experience unifying online, offline, and warehouse with real-time stock
Zero-downtime deployments not affecting front-end
The first order received within 90 seconds after going LIVE!
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TIME TRAVEL TO ADOBE COMMERCE
100k redirects-worth SEO support during migration to Adobe Commerce
Nuclear Blast migrates from a legacy system to Adobe Commerce without organic traffic loss
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+100%
average organic traffic
100k+
301 redirects
+277%
organic traffic YOY
Approach
- Keyword research, market analysis, and competitors analysis
- Research and data-informed sitemap, domains, and menu restructure planning
- Technical SEO setup revamp
- International website approach to migration—adding five store views and two domains (.de and .com) under the same Adobe Commerce backend to prepare Nuclear Blast for future expansion
Highlights
Nuclear Blast is a record label for some of the most successful and influential metal bands in the industry such as Slayer, Exodus, Epica, Immortal, and many others
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Full SEO support during website migration from a legacy system (from way back in the 2000s) to Adobe Commerce
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Creating more than 100,000 301 redirects with the restructured URLs and relocating subdirectories
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Existing content updates and creation of new canonical tags, leveraging the URLs that already had site equity; correct meta robot tags setup
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Beyond SEO—technical assistance to the 3rd party web development agency in implementing the SEO migration plan Scandiweb designed to make it work in Adobe Commerce
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Results
Successful SEO support to Nuclear Blast in website migration from a legacy system to Adobe Commerce
+227% YOY organic traffic for the .com store view
+100% average organic traffic for the .com store view one month post-migration
See how we take full care of Nuclear Blast online store
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STEPPING UP THE NFT GAME
3D digital collectibles for racing fans and collectors
Building the first NFT Formula 1 car on the blockchain
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Approach
- Create a custom platform where McLaren Racing digital collectibles can be purchased by fans and collectors
- Deliver a clean UI that makes it easy for users to browse through the different 3D collectible car parts
- Allow users to track in their Sweet wallets the McLaren NFTs they have collected as well as other car parts they are still missing
Highlights
A collaboration between Sweet and McLaren Racing to release a special drop of 22 original NFT 3D car parts
Users can collect to build an interactive 3D McLaren MCL35M car and win a trip to a Grand Prix in 2022
Users can collect to build an interactive 3D McLaren MCL35M car and win a trip to a Grand Prix in 2022
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Powered by Sweet and one of the first releases on the Tezos blockchain
To engage users, each new part is offered in an auction where fans can bid for it
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The 3D car parts can be rotated to give the users a 360-degree view of each item, allowing for an immersive buying experience
Results
The project was built on the Sweet.io platform, for which Scandiweb created the NFT marketplace
Users can easily track the NFTs they’ve already purchased and browse through other car parts that may be out of stock, still locked, or already available for purchase
100+ people have already purchased all of the first available parts—they're in this to collect all the 22 NFTs
With the success of the first NFT drop in 2021, McLaren released another drop in 2022 featuring the Gulf x McLaren MCL35M
INFLUENCERS-DRIVEN ECOMMERCE
Online sales driven by influencers with multimillion followers
eCommerce built for the mobile-first generation
Approach
- Make shopping at Beauty Works Online as simple as browsing their Instagram feed for their 800K+ strong IG followers
- Upgrade from Magento 1 to Magento 2 + ScandiPWA, with theme customization and extensions
- Close collaboration with the Beauty Works' internal team to execute front-end designs
- Help Beauty Works with internationalization by making it easy for them to expand to new countries every few months with Global-e integration
Highlights
Beauty Works is a perfect example of influencers-driven eCommerce with their army of social media fans and highly influential brand ambassadors.
With their strong online following plus over 4,000 salon partners worldwide, award-winning brand Beauty Works offers luxury hair enhancements that reach millions across the globe.
Beauty Works was acquired by
L Catterton, co-owned by LVMH Moët Hennessy, supporting its belonging to the world of luxury.
With their strong online following plus over 4,000 salon partners worldwide, award-winning brand Beauty Works offers luxury hair enhancements that reach millions across the globe.
Beauty Works was acquired by
L Catterton, co-owned by LVMH Moët Hennessy, supporting its belonging to the world of luxury.
With 96% of traffic coming from mobile devices, a mobile-first development approach was put in place and PWA was the best choice.
- Mobile-first development
- Native app-like experience
- Cross-platform compatibility
- ReadyMage supports scalability up to 20x to handle traffic surges sent in by influencers
Instagram social shop feature—rendering IG posts on PDPs and CMS pages based on hashtags.
Free gift is automatically added to cart based on promo conditions
Diverse payment method integrations, including PayPal and CyberSource plus Klarna and Payl8r for installment options.
Detached checkout via Global-e integration that enables instantaneous price conversion for 100+ countries.
Detached checkout via Global-e integration that enables instantaneous price conversion for 100+ countries.
Beauty Works is now running a headless PWA shopfront driven by Magento on the backend and with ScandiPWA as the front-end layer.
Results
Beauty Works' revenue increased by 32% on a YOY basis post migration to M2 PWA
Now running on headless PWA with Magento 2 on the backend,
Beauty Works remains fast and stable even when users have poor network coverage—it is even available to be downloaded as an app with just one click
Beauty Works remains fast and stable even when users have poor network coverage—it is even available to be downloaded as an app with just one click
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MONITORING AND IMPROVEMENTS
Ongoing support for growth of touchscreen inventors
Supporting since 2020
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Approach
- Dedicated support and site maintenance
- SEO strategy development for Elo's EMEA websites
- Ongoing website improvements focused on new lead capture
- Targeted PPC campaigns management
- Continuous CRO/Marketing suggestions to provide personalised user experience for every visitor
- Monthly tech health-checks of Elo Magento 2 site
Highlights
Elo are the inventors of touchscreen technology, with 25+ million Elo displays installed in over 80 countries worldwide
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Managing all Elo's paid traffic channels, from research and strategy development, to technical setup and performance analysis
Setting Elo eCommerce development strategic roadmap for the next 2 years
Form optimization: wireframe design and implementation, form tracking, user flow analysis
SEO-optimized blog launch for the US site
A/B test setup in Google Optimize for website's key areas and results analysis with Google Data Studio
Results
Strategic roadmap for Elo eCommerce development for the next 2 years
Optimized CTAs throughout the website and shopping funnel to bring more conversions based on A/B test findings
The most recent store health-check score reached 70+, with the Security report at 88+ and SEO & eCommerce report score at 92+
99.88% uptime
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REPLATFORMING TO OCTOBER CMS
Simplifying multi-country management for leading Baltic bank
Delivering seamless customer experience with a new CMS and data-informed redesign
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Approach
- Set up October CMS platform and develop a whole set of custom modules
- Integrate the new CMS into the client’s existing platform and server setup
- Frontend redesign with design system approach
- Work with advertising agency McCann to ensure that the redesigned pages reflect the new digital identity it developed for Banka Citadele—a meticulous process that ran for more than 1.5 years
- CRO, market research, UX/UI optimization
- Create financial calculators with custom functionality for controlling input parameters via the admin panel and allowing batch type control operations
- Ongoing tech health-check
Highlights
New Banka Citadele pages running on the October CMS platform now
live in 3 countries—Latvia, Estonia, Lithuania—and available in 5 languages
live in 3 countries—Latvia, Estonia, Lithuania—and available in 5 languages
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Data & CRO Research covering overall site performance, social media presence analysis, content performance, and more
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Extensive user testing to ensure new designs deliver a seamless user experience
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Dynamic frontend content that changes based on cookie and URL UTM values
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Financial calculators—mortgage, leasing, loan, savings
X Card picker highlights the card most suitable for the user based on their requirements
Other custom modules tailored to Banka Citadele’s business model:
- FAQ block and press release modules that display information from the API
- RSS fetcher
- Google custom search
- Notifications with selectable time and date displays
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Results
Cross-country content management is now made easy for Banka Citadele
6 pages completely redesigned and delivered on October CMS
40% increase in clicks and impressions on new pages right after migration
649% increase in user interaction with effective CTAs for the Latvian store
Using the current CMS setup and custom modules we developed, the client can gradually transfer the rest of their existing website to the new platform
The new design system developed for Banka Citadele makes the publishing of new content and design elements simpler for the company moving forward
UX and UI improvements help make applying for online bank services easier—boosting bank sales through the site
See our CRO and redesign project with Banka Citadele
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ADOBE COMMERCE CLOUD FOR ECOMMERCE GROWTH
BUFF® moves from Magento Open Source to Adobe Commerce Cloud
Replatforming as the first step towards achieving ambitious eCommerce goals
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Approach
- Migrate from Magento Open Source to Adobe Commerce Cloud
- Full ScandiPWA theme redesign
- Market trend and full conversion research to generate hypothesis for UX improvements
- Iterative design process in collaboration with the in-house designer of BUFF®, preparing research-backed mockups for all user journey steps
- Five rounds of usability testing to validate the thousands of variations created for 59 countries with support for 8 languages and multiple currencies
- Divide development work into several streams to beat the tight project deadline
- Modified Scrum workflow for efficient project management
Highlights
Non-traditional Magento 2 Open Source to Adobe Commerce data migration—custom scripts were developed for each of the data objects migrated to the new platform
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59 countries, 44 store views, 8 websites with support for 8 languages
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PIM integration using a custom Akeneo Connector created by Scandiweb, with significant product structure modifications in the PIM system
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Fully customized ScandiPWA theme
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Drag-and-drop customization for BUFF® tubulars—enhanced with 3D models
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UX-optimized navigation menu with more than 150 subcategories
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Localized checkout experience enabled by two different checkouts in the same store
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Product MIX & MATCH feature to support cross-selling
Results
Successful migration to Magento Commerce Cloud with ScandiPWA
The new cloud infrastructure offers a scalable solution for a stable and reliable site performance
Optimized website structure that supports the same number of countries but fewer store views
120k 301 redirects as part of SEO strategy—ensuring organic traffic is not negatively affected by migration
See how BUFF® achieved +176% in revenue after UX optimization
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GOAL-ORIENTED SEO PROGRAM
Ongoing SEO improvements across
Macron's international websites
Macron's SEO program translates into
higher KPIs improvements each month
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+57%
clicks YOY
+60.4%
impressions YOY
+16%
revenue from
organic traffic YOY
organic traffic YOY
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With scandiweb, we immediately found a clear, efficient and effective working method, goal-oriented, as well as daily support. We benefited from their experience and knowledge to start a journey together into the world of international SEO and to optimize categories, contents and products on our site. The results are already starting to come up and we are delighted!
eCommerce Specialist
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Approach
- Develop a 4-month SEO program with a focus on the global market
- Data Studio custom report setup & business discovery
- Technical SEO audit and improvements in various tech SEO areas
- On-page website quality audit and page content enhancements based on keyword and competitor research
- Backlink audit to create an in-depth link building strategy
- Successful collaboration with Macron's in-house development team
- SEO strategy implementation for their B2B store
Highlights
Macron is a European leader in the production of active sportswear, leisurewear, team uniforms, and merchandising with B2C site that has 5 international store views and a B2B store
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Technical SEO fixes
- Robots.txt updates
- Mageworx configuration
- XML sitemap setup for non-native Magento page types
- URL rewrites
- 404 error fixes
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On-page improvements after website quality audit
- Meta attribute fixes for category pages
- Develop meta, product page, and category page templates
- PLP keyword research and clustering for multiple categories
- PLP content development and upload on the website
- Localizing content for the rest of the languages
- Evergreen content research for new user acquisition and building brand awareness
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SEO strategy and improvements on Macron's B2B store after successful optimization efforts on their B2C site
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Results
With ongoing SEO program, Macron team sees new and improved results in keyword performance and overall search visibility every month
KPIs highlights YOY as of September 2022
Read more about SEO or our B2B & B2C tech support for Macron
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REDESIGN FOR SMOKELESS TOBACCO
Smokeless tobacco online presence in US, UK and Germany
Northerner expands international reach: easy, ethical, secure
Approach
- Stakeholders identification, gathering and consolidation of requirements
- Step by step design development, from concept and functional blocks to low fidelity wireframes, UI and high fidelity final mock ups
- Integrations with 3rd party product stock/warehouse management systems
- Payment methods to fit each of the markets
- Setting up high availability, scalable hosting in Amazon Web Services
Highlights
Northerner—a part of the Haypp Group—offers the largest smokeless tobacco selection online
HTaxJar integration allows to calculate tax rates based on the customer's location, either by region or per ZIP-code area
AgeChecker.net integration ensures secure online customer age verification
Results
Northerner.com is a modern, secure, international retail-ready niche store on Adobe Magento platform
Success of the project—launched in October 2019—has resulted in Scandiweb being contracted to take over website development for Northerner’s sibling company, Nicokick.com
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CONTINUOUS CX OPTIMIZATION FOR ECOM EXPANSION
Personalization & UX refinement for exceptional customer experience
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Sportland sees 80% better convertibility in sessions with personalized recommendations
Google Ads
+80%
convertibility
+75%
pageviews
+10%
clicks
+30%
sales
Approach
- Full UX research on industry best practices, competitive analysis, concept wireframing, and user testing to support all optimization efforts
- Market research to support store expansion to new countries
- Merge online and offline retail to create a phygital experience for customers
- AI-powered product recommendations and smart search merchandising
- Consolidate multi-source performance data pipeline for ongoing and real-time reporting
- Style guide review and brand alignment before wireframes and design
Highlights
Sportland International Group is a European sporting goods retailer dominating the sporting and leisure sector in the Baltics—officially representing 19 of the world's leading sports brands across the region
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An entirely custom solution that made store pick-up possible — customers could see which items are available at the nearest store and pick up their orders within 30 minutes
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Personalization solutions from SearchNode, Klaviyo, and Clerk.io
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The right messaging and approach at every customer interaction touch point
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Wireframes and design informed by research and guided by best practices
Custom data tracking setup with GA4, BigQuery, and Magento + data visualization using Google Data Studio
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Consolidated report for three store views—Latvia, Estonia, and Lithuania
- Overall performance
- Store performance comparison
- eCommerce performance
- Error message monitoring
User testing to uncover usability and design issues
Comprehensive market research to help prepare Sportland before entering a new territory
- eCommerce trends
- Competitor analysis
- Social media analysis
- Consumer survey
Results
Sessions containing interactions with AI-powered product recommendation blocks have 80% better convertibility
Omnichannel customer experience
Ongoing CX improvements
See how we launched PWA in 3 markets for Sportland
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CUSTOM B2B ECOMMERCE ECOSYSTEM
Tailor-made B2B CRM on top of microservices architecture
Technology enablement for a Device-as-a-Service platform spanning 16 countries across Europe
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Approach
- Create a unified solution for 10+ different platforms to eliminate bottlenecks in the workflows, sales process, and customer management
- Develop a B2B eCommerce ecosystem eliminating data silos and providing a quality customer experience for the end-user
Custom-built eCommerce ecosystem for a B2B IT supplier
Top-level overview
Highlights
Custom CRM system built with microservices architecture and an end-user ordering app running on Magento 2, powered by ScandiPWA theme
A flexible architecture with 25+ microservices
Node.js and PostgreSQL database for the backend
Vue.js for the frontend
GraphQL as the communication level between backend and frontend
REST API for enabling the communication with Magento 2 system and all other 3rd-party systems
Keycloak for SSO between custom CRM system and Magento 2
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ElasticSearch for search
AWS S3 for data storage
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Kubernetes for managing containerized services
Results
A B2B DaaS platform that is easy to upscale, without affecting the efficiency of the business
Consistent management of customer and product information and data
Efficient workflows for the company's employees across different departments, countries, and markets
Smooth customer experience for end-users
Efficient B2B sales process
limited-access solution
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ECOM BUILD
A selective marketplace for sustainable beauty products
A selective marketplace for sustainable beauty products migrates to ScandiPWA
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SPEED & EFFICIENCY PAIRED WITH SUSTAINABILITY
A selective marketplace for sustainable beauty products migrates to ScandiPWA
Trendy storefront with frictionless backend for an eco-friendly marketplace housing 300+ brands
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Approach
- Migrate the existing marketplace from Magento 1.9 to the latest Magento with ScandiPWA, capturing all the customizations for the ERP, Payments, and Unirgy modules and ensuring continued operations on Magento 2
- Storefront redesign with added features
- Improve payments processing between Slow Cosmétique and vendors
- Data-driven UI/UX graphical design for key desktop and mobile pages
- SEO support during migration
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Highlights
Slow Cosmétique's website
is a selective marketplace where over 300 brands that have received the Slow Cosmétique Mention, a pledge of ethical and ecological quality, can connect with their buyers
is a selective marketplace where over 300 brands that have received the Slow Cosmétique Mention, a pledge of ethical and ecological quality, can connect with their buyers
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Migration of the existing marketplace to Magento 2 and harnessing ScandiPWA to enhance customer experience, with a focus on mobile users
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Storefront redesign with new features' integration
- Ambassador referral tracking
- Subscription & recurring payments
- Social login
- PayPal express checkout
- Integrated blog
- Sendinblue email marketing
- SalesManago customer engagement platform
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Target system built with Unirgy,
a marketplace module for Magento,
to allow merchants onboard external vendors and guide them to create custom boutiques within the Slow Cosmetique marketplace
a marketplace module for Magento,
to allow merchants onboard external vendors and guide them to create custom boutiques within the Slow Cosmetique marketplace
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MangoPay payment solution integration for reliable and frictionless end-to-end payment handling between customers and vendors
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Retrofitting and adjusting the vendor portal with a second admin panel where vendors can manage their products
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Improved navigation by ensuring
all website URLs are SEO-friendly—from product pages and vendor’s boutiques to category pages and filtering options
all website URLs are SEO-friendly—from product pages and vendor’s boutiques to category pages and filtering options
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Results
Migration out of Magento 1.9 to Magento 2 without disruption
Contemporary storefront, easily navigable both on desktop and mobile resolutions
Enhanced engagement with influencers
Improved customer experience and mobile performance
Shortened page load times throughout the website to ensure no significant delay exists between the customers and products
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DATA-DRIVEN AND EVIDENCE-BASED CHECKOUT OPTIMIZATION
Checkout redesign for The Met Store
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Conversion usability research for the largest museum in the US
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Approach
- Checkout optimization strategy backed by conversion usability research
- UX audit and competitive benchmarking
- Checkout tracing review & additional tracking setup
- Quantitative and qualitative data analysis
- On-site polls + user testing
- Wireframing and designs
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Highlights
The Met Store features hundreds of unique museum gift items, including jewelry, reproductions, apparel, and wall art
A good chunk of customers (37%) experienced friction at checkout so we investigated why
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10 user tests done on mobile and desktop
- Pre-test interview
- Checkout test
- Post-test interview
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The checkout form was simplified and made intuitive to reduce friction:
- No unnecessary fields
- Progress bar display
- Optimized keyboard on mobile
- Autocomplete function
- Country code detection for phone number
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A more intuitive shopping bag that lets users effortlessly update their cart
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Popular payment methods and express checkout made available
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Results
Comprehensive checkout audit based on extensive research done by CRO experts
Competitive benchmarking with 6 other museum eCommerce stores conducted and 10 user tests done
Quantitative and qualitative data analysis that covered the shopping funnel performance, checkout behavior performance, errors, checkout optimization opportunities, etc.
Detailed recommendations on how to make the checkout process more intuitive and less complicated—from reducing form fields to introducing free shipping and adding more payment options
We also provide 24/7 support to The Met Store
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SELLING CARS FAST
Next-gen online platform build
to sell cars and generate leads
Moller Auto starts selling used cars online at high speed on ScandiPWA
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Approach
- Build an online platform that generates leads in automotive sales
- Create a mobile-friendly UX/UI and develop it using ScandiPWA
- Ensure automated processes during every user's journey
- SEO support during domain merging and new platform launch
Highlights
Moller Auto is part of Møller Mobility Group, the largest importer of Vehicles in Norway, and the official dealer of new and used Audi and Volkswagen cars in the Baltics with
3 websites in 5 languages
3 websites in 5 languages
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Develop an online platform for selling cars and generating leads
- Car reservation user journey
- New cars landing page
- Service appointment
- Body and Paint selection
- Leasing, Insurance, and Trade-in forms
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Automations for every step of the car purchase process
- Fully automated car catalog on the Magento side
- New car import and sold cars removal
- Emails to dealerships informing about the reservation
- Related products based on certain attribute values
- Lead collection after submission in MS Dynamics internal system
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Results
First-ever eCommerce platform for Moller Auto
High-speed website with <1 second load time and smooth transitions
With the launch of the online platform, a car is reserved every other day
Successful migration from the SEO perspective
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SYSTEM INTEGRATION & STABILIZATION
All-around support for stable eCommerce performance
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ERP stabilization, merchandising platform integration, ongoing project support for B2B platform
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Approach
- Ongoing project support
- Always install the latest version of Magento
- Keep bugs out of the production environment
- Help the client achieve a cost-effective and efficient system
Highlights
House of Electrical is a one-stop shop for electrical supplies, lighting solutions, and the like, offering many related value-added services in Canada for over 40 years
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Custom Import/Export report grid containing jobs from:
- JDE ERP software
- Mageworx
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ERP system stabilization and monitoring
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Integration with SearchSpring merchandising platform
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Cron job monitoring with Cronitor to quickly address stuck or failed tasks
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Results
Stabilized JDE ERP system
Successful Magento upgrade with only 1 dedicated developer
80% increase in PageSpeed score and still improving—Lighthouse performance score currently at 84
PPC FOR INVENTORS OF TOUCHSCREENS
Putting Elo ads in front of the right people
Proactive PPC account management leads to +42% in conversions
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Google Ads
+41.81%
conversions
+165.02%
conversion rate
-17.62%
CPA
Microsoft Ads
+224%
conversions
+150%
conversion rate
-68%
CPA
LinkedIn Ads
+47.6%
conversions
+41.4%
conversion rate
-29.4%
CPA
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Working with Scandiweb has been a smooth ride from the start. Beyond the extreme friendliness and enthusiasm, Scandiweb, and more specifically the PPC team, shows great reactivity and professionalism.
Daily, the PPC team accompany us on multiple PPC campaigns, always guiding us and helping us make the right decisions to reach the best possible results but also taking the time to explain to us when we are lacking knowledge. It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Daily, the PPC team accompany us on multiple PPC campaigns, always guiding us and helping us make the right decisions to reach the best possible results but also taking the time to explain to us when we are lacking knowledge. It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Senior Marketing Manager
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Approach
- PPC account management by a team of an account strategist
and ad copywriter - Ongoing market research, keyword and competitor analysis
- Campaign setup and management to increase brand awareness and bring more qualified leads
- Regular revision of the account and campaign performance
- LinkedIn audience building and targeted campaigns setup by industries for more personalized ads
Highlights
Elo are the inventors of touchscreen technology, with 25+ million Elo displays installed in over 80 countries worldwide as point-of-sale terminals, hospitality systems, interactive retail displays, and more
Restructuring Elo accounts and turning them into effective paid media channels, using Google Ads, Microsoft Ads, and LinkedIn Ads
Targeted Search, Display, Video, and Lead Generation campaign launch with a focus on healthy CPA and increasing the number of qualified leads
Results
Conversion increase and decrease in CPA after 12 months of managing Elo PPC accounts
Google Ads
Microsoft Ads
LinkedIn Ads
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LONG-TERM COMMITMENT TO CX OPTIMIZATION
CRO retainer program for BUFF®
291% projected ROI on redesigned checkout
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+176%
revenue
+291.76%
ROI
We at BUFF® are glad working with Scandiweb’s CRO team. They are proactive in highlighting improvements that ensure our conversion rate keeps growing, which helps us achieve our business goals. In addition, they support us in improving all our tracking and analytics tools to meet our needs. The CRO team is super-professional, and we are happy working closely with them—it feels like they all are part of BUFF®, and that’s fantastic to meet our expectations.
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Approach
- Monthly alignment of conversion optimization-focused deliverables between BUFF® and Scandiweb Growth Team
- Define UX and implement data tracking enhancement on Adobe Commerce
- Checkout optimization program for BUFF® Spain, Germany, and France—checkout trends analysis, wireframing, development, tracking setup, post-launch analysis
- Menu navigation optimization—data analysis and user testing, mapping out new menu in close collaboration with SEO team, wireframing and designs
Highlights
BUFF® created the iconic multifunctional tubular 25 years ago—today, its products are sold in more than 70 countries worldwide
100+ UX-driven wireframes and support for the in-house UI designer of BUFF® on CRO best practices
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Data tracking improvements: custom event setup and improved Enhanced Ecommerce implementation on Google Analytics
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Checkout optimization: visually secure accordion checkout with quick cart edit function, form validation, social proof, multiple payment methods, and other features
Menu navigation optimization: switch to 4 product category-based top-level menu items with more than 150 submenus informed by UX research
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Results
Projected ROI of 291.76% on the new accordion checkout within a year
176% YOY increase in revenue after switching to a product-based menu
Monthly data analysis and reporting on overall site performance, users, devices, eCommerce performance, landing page performance, and more
Voice of Customer (VoC) and other user researches for UX audit done to support CRO strategy
See our replatforming project with BUFF®
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ADS JUST IN TIME
Paid ad performance boost for luxury eyewear during the high season
Strategic approach to paid ads
leads to +600% ROAS
+600%
ROAS
+30%
clicks
+10%
conversions
+17.2%
revenue
Approach
- Understand KREWE's niche and ideal user/customer personas
- Market and competitors research
- Tailored ad launch based on keyword research to achieve higher personalized ads for remarketing campaigns
- Build a brand new search and shopping campaign structure
Highlights
KREWE is an independent luxury eyewear company based in the US. scandiweb PPC team overtook KREWE account management when summer—the high season for sunglasses—was about to start
Focusing on high-intent keywords for conversion campaigns while gradually enriching the keyword lists to expand target audiences
Adapting automation and smart campaigns to increase traffic from new users instead of overbidding for existing customers
Results
Significant improvements in KREWE Google Ads performance after managing the account for 2 months
Well-structured campaign launch focused on the right audience while targeting luxury search queries/keywords
Ad performance boost by adapting automation and smart campaigns
MOM improvements
YOY improvements
ACCELERATION OF GROWTH WITH MAGENTO PLATFORM
Features and UX to stand out in competitive nutrition market
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Reinventing and replatforming the brand after strategic acquisition
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Approach
- Platform migration management from Drupal to Adobe Magento 2
preserving SEO ranking and data - Refreshing brand identity, UI elements and full customer journey fir recently acquired online business in sport nutrition
- Migration of catalog, customer and order data from Drupal to Adobe Magento 2
- Setting up high availability scalable infrastructure in Amazon Web Services
- SEO plan to migrate 301 redirects and meta data to preserve ranking after migration
Extrat Transform and Load pipeline to preserve legacy data and make it compatible with Magneto data structure
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Agile eCommerce Growth team could manage multipel delivery aspects from technology and quality to SEO, UI, UX and SEO
Brand refresh and customer journey planning and design was followed with A/B testing after launch to continuously improve UX
To enable fast shipments we supported customer with integration of Multi Source Inventory and decentralised warehousing
Results
9 weeks to launch transactional site and another 6 weeks to optmise to above industry results
Coordinated effort of multiple teams in UX, design, technology
and SEO helped to exceed envsioned timelines and launch before
the sale season
and SEO helped to exceed envsioned timelines and launch before
the sale season
Adobe Magento 2 platform demonstrated increase in engagement metrics, while maintaining high organic traffic the previous
platform had
platform had
Rebranded, diverse, heavy-duty
Migration to Magento 2 with ScandiPWA for sawmill innovators
Norwood's innovative approach translated into their new website
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Approach
- Migration to the latest version of Magento 2 powered by ScandiPWA
- In-depth CRO analysis for conversion-driven redesign
- Full website rebranding with a strong emphasis on brand voice
- On-page and technical SEO implementation
Highlights
Norwood is a global leader in portable sawmill innovation doing business for more than 30 years
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Default ScandiPWA theme was redesigned, customized and extended, assuring high SERP visibility and enhanced customer experience
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Bespoke website design, allowing multiple content styling options
- Two sets of PLP & PDP templates to highlight the top-priority products and pages
- Several CMS-block templates, enabling the client to easily introduce any type of content pages
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Integrations
- ZoHo CRM
- Components Engine integration to make browsing replacement parts available only to verified Norwood product owners
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Complex AWS infrastructure build to enable a high-load platform that is resistant to intrusions
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Results
The rebranded website on ScandiPWA was launched 2.5 months after onboarding
Product logic in the frontend allows replacement parts and accessories to be purchased only by verified customers and owners of other Norwood products
Performance improvements
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MEDICAL SUPPLIES ON MILLISECONDS NOTICE
Migration from Magento 1 to Magento 2 with ScandiPWA integration
Returning the favor to health professionals with prominent eCom experience
Approach
- Upgrade of the older version of the website to ScandiPWA with additional improvements
- Standardized and enhanced product data during the migration
- Enhancing the website with an up-to-date technology stack, and extending the existing functionality with 3rd party integrations
- Techical SEO audits before and after migration
- Step-by-step release for several countries: the US first, then Europe and the UK (the biggest market)
- Single code-base approach on standalone Magento installations for every country to decrease the costs of maintenance & still have the flexibility of keeping every country site on a separate server with its own backend access
Highlights
Medisave.net is a US branch of a global leader in the medical supplies market
The original Magento 1 website was migrated to Magento 2 with full PWA integration and redesign
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The store was updated with
- Revised and improved UX
- Extended functionality
- Increased page speed
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- SEO audits and migration support
- Upgrade to ReadyMage hosting to assure support for PWA-specific features
- Improved, more stable website performance
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Multiple 3rd party integrations, including:
- Clerk.io for AI driven product personalisation
- Klevu Search to enable predictive search suggestions
- Loqate to allow user address auto-fill during checkout
- Automated custom stock settings to set expected delivery date and product status updates
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A flexible design theme was developed to support 3 different markets with unique features, optimizing the number of layouts / unique elements to decrease maintenance costs
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Results
A website aimed at the US market is successfully upgraded and launched on ScandiPWA
Seamless migration with no loss of organic performance and user flow
Page load speed improvements
After a successful US launch, projects for Medisave Europe and UK were confirmed
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FOR THE BEST CAR-BUYING JOURNEY ONLINE
Rockar and digital car dealership
Upper funnel optimization and enhanced eCommerce tracking
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Approach
- Heuristic evaluation
- Competitor analysis (UK and US)
- Follow and investigate the main user journeys for Rockar Jaguar and Land Rover (JLR)
- Interview Rockar’s customer support and sales teams to gather insights on the customer journey
- Frontend testing automation
- Google Tag Manager + dataLayer deployed and linked to Google Analytics and Data Studio for precise tracking and comprehensive reporting
- JLR GA data tracking health-check to validate data trustworthiness
Highlights
Based in the United Kingdom, Rockar is the first company to bring car dealership entirely online
Customers can purchase cars through Rockar’s platform and have them delivered to their door without ever having to visit the physical store or sign paper documents
Customers can purchase cars through Rockar’s platform and have them delivered to their door without ever having to visit the physical store or sign paper documents
Heuristic analysis to reveal which of these areas of the website need the most attention:
- Relevance
- Help and information
- Persuasive and simple design
- Functionality and efficiency
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GA data analysis to identify usability issues and weak points on the website
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Wireframes supported by all the research done—Finance, Part Exchange, Choose Car, PLP, PDP, etc.
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Enhanced Ecommerce via GTM with customization to accurately track promo clicks, car options that are loaded on the Car Finder pages, specific car details viewed, checkout options, etc.
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Results
Top 10 priorities for improvements identified after thorough heuristic evaluation, including the shopping cart, product descriptions, CTA optimization, and nudges
Analysis of 16 competitors from the UK and US identified effective strategies that Rockar should adapt, e.g., smart use of CTAs, product description formatting, better filter options
Reliable data will continue to support further UX and CRO improvements
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AUTOMOTIVE SCANDIPWA
Smooth user journey for Hyundai buyers on ScandiPWA
Kicking off high-speed online platform development for Jaidah Automotive
It’s boring. And the reason I said it’s boring since it is going almost too well. I am genuinely surprised that how smoothly its going. I expected way more challenges and differences of opinion how to do things. It has been a very pleasant surprise I can’t say much more than that.
Matt Clark
Head of project and digital management at Jadaih Group
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Approach
- Develop new cars online platform on ScandiPWA that generates leads for Hyundai in 2 store views (English and Arabic)
- Mobile-friendly UX/UI following Hyundai official guidelines
- Implement automated car reservation processes for a smooth user journey and efficient management
- Salesforce and ERP system integrations
Highlights
Jaidah Group is a Qatar-based group of companies that have been operating in a wide array of business ventures for over 100 years. The collaboration with scandiweb covers the automotive sector—Jaidah Group is the official dealer of Hyundai, Genesis, Chevrolet, Geely, and Isuzu brands
Developing an online platform for Hyundai
- Quotation generation
- Car reservation user journey
- Service, test-drive, and showroom appointment
- In-house leasing and Trade-in forms
- Bank letter generation
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Automated processes during the car purchase journey
- Vehicle’s estimated delivery date is calculated based on the car VIN status
- SMS verification and SMS triggers are sent based
on customers' actions - The variety of labels and info messages are shown to the customers based on their quote / order statuses
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Salesforce integrations
- Stock, Customers, Orders, Order statuses
- Test-drive booking with the available car models, dates, and time slots
- Showroom booking with the available appointment dates and times
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Service appointment is integrated with the ERP system providing a range of service packages available for each customer’s car model and mileage
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Leasing automation—in-house financing request is sent to the client's system, and Magento 2 informs the customer once it’s been reviewed / approved / declined
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Results
The project went live in 6 months, during which scandiweb team was able to prepare designs, develop a fully custom user journey and checkout flow, and integrate with existing ERP and brand-new Salesforce
High-speed website that loads in less than 1 second
Successful online platform launch for Hyundai new cars set the base for 3 other Jaidah Group projects, already lined up for the near future
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CRO + DESIGN SYSTEM = UX THAT CONVERTS
Smart redesign for the leading bank in the Baltics
Research-based approach to website redesign results in 649% increase in user interaction
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Approach
- Research-based redesign to cover gaps in the existing user journeys on the site
- Extensive design system for better management of design resources and to ensure visual consistency across the website
- New site concept definition
- CRO research: Voice of the Customer (VoC), proto persona development, social media presence analysis, competitive benchmarking
- UX/UI optimization: user journey mapping, wireframing, user testing
- Work with advertising agency McCann on the website redesign to ensure that it represents the new brand identity of Banka Citadele
Highlights
A website redesign that reflects the new digital identity of Banka Citadele following a brand refresh
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A design system that allows for visual consistency and quick replication of design elements
- Colors, typography, assets, and components—start from any section and rearrange by dragging the sections anywhere in the structure
- Clear and simple visual design language that defines the core of the design system
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A detailed documentation on how to use the design system—and why—facilitates its easy adoption by teams across product design, development, marketing, and customer experience
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More than 29 pages with different component views
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Data & CRO research to inform
all design decisions:
all design decisions:
- heatmap analysis
- customer survey
- session recordings
- VoC
- benchmarking
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Social media presence analysis
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CTAs that encourage user interaction
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An easy way to let customers find the X Card that best suits their needs
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Simplified UX for loan calculators—mortgage, leasing, car financing
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Results
649% increase in user interaction for the Latvian store
40% increase in clicks and impressions on new pages right after migration
The redesigned website delivers a seamless user experience and attracts a younger audience
The design system makes the publishing of new content and design elements simpler for Citadele moving forward, while ensuring brand and design consistency across products, landing pages, and channels
Comparing different X Card types was made easy to motivate visitors to explore further, leading to more clicks on the CTA
UX and UI improvements help make applying for online bank services easier—boosting bank sales through the site
Online calculators facilitate the processing of loans so clients no longer need to go to a branch
See our replatforming project with Citadele
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SEO SUPPORT DURING PWA MIGRATION
SEO support leads to organic traffic increase right after the go-live
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Hairy Baby migrates to PWA with organic traffic improvements
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+60%
organic traffic
+300
additional orders
+69%
organic sessions MoM
+123%
revenue
+139%
revenue from organic
Approach
- SEO audit and technical fixes before the go-live to prevent organic traffic loss during the migration to PWA
- Site's organic performance report with additional UX & data tracking suggestions
- Competitor and keyword research to find and implement new ranking opportunities within subcategories
- Navigation menu audit and redesign to recover previously lost traffic
- Go-live support with the focus on securing rankings
Highlights
Hairy Baby is an Irish clothing and accessories company that sells products with local sayings as part of the design
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Competitor and keyword research targeting transactional keywords
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Writing meta titles and descriptions for all landing pages based on the keyword research
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Navigation menu redesign and recovery of lost traffic, organic clicks, and top-ranking keywords due to deleted subcategories
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Results
Successful migration to PWA without any drop in organic traffic
After the go-live, Hairy Baby is ranking for many new keywords apart from the brand- or saying-related keywords
Increased traffic from the UK and the US with opportunities to grow and attain clients outside of Ireland
Organic traffic improvements across all KPIs. Highlights MoM right after the migration compared to the previous period
JUST IN TIME FOR BLACK FRIDAY
A new look for The New York Times on Shopify
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Approach
- Developing a solution for custom product attributes that allow endless product customizations
- Solutionizing and development for custom cooking books, tailored for each customer
- Custom order management panel creation
- Agile team of Tech, Analytics, UX and SEO specialists communicating effectively with 5 different departments on the client's side
Highlights
Order a custom-made book containing The New York Times magazine front pages from all your past birthdays
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Make products your own with personalization—reprint any page from more than 50,000 issues and adjust its framing and sizing
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Order management panel for customer service agents
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Choose from NYT Cooking's most popular dinner recipes, and get them printed for you or someone you love
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Results
A new store for The New York Times with modernized user experience as the priority
Personalized products are some of the most loved items among the customers
Customer service agents can now easily manage orders
Quick and secure onboarding of new agents without allowing access to the whole Shopify admin panel
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PERFORMANCE & STABILITY
B2B website restoration and new infrastructure setup
Frontend and backend support for B2B website stability and streamlined business processes
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Approach
- Provide support with ERP integration by developing custom methods and endpoints
- Set up new infrastructure in ReadyMage
- Magento version upgrade
- Payment system and shipping method implementation
- Store stabilization and configuration setup
- Fix hardcoded frontend elements and functionalities
- Remedy faulty backend logic
- Ongoing support from a dedicated team of developers
Highlights
One of Canada’s largest privately held distributors, Wainbee Limited is a provider of industrial motion control, filtration, and automation solutions and services
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Bug-free templates, account registration process, product updates, and payment system
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New module development for products
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Successful website restoration after damaged database file was repaired
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Order processing logic made compatible with ERP—new order attributes added and API extended
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Only 10% of Wainbee’s products are currently available online because of challenges with product information management—but we are implementing a PIM solution to get 100% of products online soon
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Results
A stable B2B website on a new cloud-based infrastructure
The fully integrated ERP system allows Wainbee to manage and streamline processes across the company
Ongoing collaboration with plans for further system integrations
SIMPLY FAST UX
PUMA decides to try headless PWA for its new store
PUMA expands eCommerce business to Mexico with PWA
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Approach
- Improve customer experience with better page performance and product selection features
- Improvement of consistent PUMA UX with transitions and animations available as part of Single Page Application
- 2 weeks to build an MVP on readymage.com with ScandiPWA theme applying PUMA brand guidelines
- Map Mexico data structure to match requirements of PUMA Global
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Data structure, GraphQL and Redux update to match PUMA Global data structure requirements
eCommerce ecosystem
- Brightpearl Retail Operating System
- Blackbird Content Manager
- DotDigital Marketing Automation Platform
- Novomind Order Management System
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Integrations for secure payment, optimization, and product feeds
- Adyen 3DS
- PayPal
- OXXO
- Segmentify
- Freedonomics
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Results
95 days from project sign off to launch
Delivering Varnish cache to the edge with Fastly resulted in further 27% decrease of page contents and media loading time
80+ Lighthouse score without loading 3rd party scripts
First orders received in 2 minutes after the launch
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SCANDIPWA AND ADOBE CLOUD FOR FRAGRANCES
Personalised perfume shopping with ScandiPWA
Full website redesign to refresh the brand and UX
Approach
- Magento 1 to Magento 2 migration with ScandiPWA frontend
- CRO analysis for optimized website architecture
- Intuitive UX and redesign informed by data for higher conversions
- Technical SEO audit, 301 mapping, go-live support and post-go-live SEO monitoring
- Country-specific payment methods, RTL layout and tight integration with ERP and OMS systems
Highlights
Zohoor Alreef has been a prominent player in the perfume industry in the Middle East for more than 30 years
ScandiPWA base functionality was extended with multiple modules, including:
- Store locator supporting 29 stores across the Arabian Peninsula
- Apple Pay integration
- Magento Enterprise RMA
- Magento Enterprise Gift Cards for ScandiPWA
- Amasty special promotions for ScandiPWA
- Mobile-native social share on PDP
Custom Fragrance Families page with video snippets and animated elements
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Mixology Journey enables customers to blend various fragrances in precise proportions for a personalized end-product
Results
Migration from Magento 1 to Magento 2 on Adobe Commerce Cloud and with ScandiPWA
2 websites with 2 stores and 2 store views tailored specifically for KSA and Bahrain audiences
Complete RTL fronted design and development
Modern, performance-driven website that follows the best CRO and tech SEO practices
STABILITY AND SECURITY
24/7 proactive support for a leading construction tools retailer
Tackling issues on the spot and preventing downtime
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Approach
- All-round website monitoring to detect issues before downtime occurs
- Proactive monitoring of sales orders and email/SMS notification in case of abnormal trend
- Uninterrupted tech team availability if any showstoppers, downtimes occur, and especially if checkout process is affected
- Tech audit to ensure the platform is stable and secure
Highlights
Error monitoring for business-critical user journey steps (adding products to cart, checkout steps, integrations between systems)
Increased maximum Varnish Cache memory consumption and ensured cache purge stability allowing for reduction of potential crashes and instant website availability
24/7 resolution of business blockers, e.g., resolving empty categories issue due to their caching within CloudFlare
Monthly health checks and long-term fixes for preventing errors by setting automatic checks to spot issues between ecosystem connections: .NET middle layer, InRiver PIM, legacy ERP system, Collector checkout and various shipping providers
Results
All security patches are installed within 24h period
Byggmax uptime increased to 99.8%
Enhanced website stability & security
See our replatforming project with Byggmax
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24/7 PROACTIVE ECOMMERCE SUPPORT AND OPTIMIZATIONS
Development and CRO support for a top smokeless tobacco store
Ongoing support drives 60% revenue increase for Northerner
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Approach
- A hybrid team of Scandiweb's PM, QA, developers, CRO/UX & SEO specialists working alongside the client's in-house team
- DevOps are available all the time in case of blockers or downtimes, ensuring a successful sales process
- Monthly health checks, ongoing support, and new features' implementation
- Continuous CRO suggestions and on-demand updates to optimize user experience
Highlights
24/7 resolution of business blockers and downtimes, ensuring a successful sales process
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Checkout optimization for improved customer journey
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CRO enhancements for optimized mobile experience
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Transforming frontend user experience with the Hyvä theme for other Haypp Group brands
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Results
Improvements after a successful checkout implementation
Increased website stability & security
99% store uptime
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COUNTRY-SPECIFIC CONVERSIONS
International SEO setup leads to higher conversion
Hreflang implementation ensures traffic increase for Elo's local EMEA websites
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+46.34%
UK clicks MoM
+33.25%
Germany clicks MoM
+10.29%
France clicks MoM
Approach
- Technical SEO audit and SEO best practices implementation for Elo's Magento store
- Global sitewide improvements to URLs structure
- International SEO setup to increase organic traffic for Elo's EMEA websites and guide visitors to correct sites
Highlights
Elo has 8 global websites offering a variety of products and solutions of their innovative touchscreen technology
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Full-care SEO program focused on on-site content optimization, B2B-relevant link building, keyword & competitor research
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Technical SEO audit and required improvements
- Canonical tags implementation
- Internal linking fixes
- Standardized URL structure creation
- XML sitemap proper setup
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Hreflang tag implementation with Mageworx SEO extension on all localized country versions located under Magento 2 setup
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Results
Increase in rankings and clicks by 6.2% after implementation of standardized URL structure
Higher conversion and number of contact form submissions due to correct traffic distribution on country-specific websites
Clicks after implementing hreflang tag
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MARKETPLACE FOR NFTs
Digital collectibles by Lil Pump, New York Knicks and more
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First peer-to-peer NFT marketplace
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Approach
- Developing a head-to-toe system to place and store auction bids
- Serverless and headless frontend setup using NodeJS and Mosaic
- Connecting the backend in djadmin with Lambda functions
Sweet has pioneered a way of flexible NFT distribution, featuring authentic digital tokens by artists like Lil Pump, RiFF RAFF, Big K.R.I.T., Iration, and sports giants such as Chicago Blackhawks and New York Knicks
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Complex bidding mechanisms—buy and place bids on auctions for official and exclusive NFTs from famous brands and artists
Modular frontend built using Mosaic plugin mechanism open-sourced by Scandiweb
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Adaptation of a 3D Visualizer to work in an in-browser view
User 2FA verification with phone number
Shopify checkout integration for auctioning and bid placement & standalone Stripe one-step checkout for payments processing
Results
120 days from project discovery workshop to launch of the NFT marketplace
World-famous artists are able to showcase their authentic NFT collections on the Sweet marketplace and launch auction-based initial drops
A batch of one-of-a-kind tokens put up for auction from Chicago Blackhawks, receiving bids from users around the world
Over $5,500 for a single NFT gathered on the first auction after launch
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MIGRATION TO ADOBE COMMERCE CLOUD & REDESIGN
146% YOY revenue increase for Black Friday and Cyber Monday
Combining cloud-based scalability and device-agnostic UX to drive conversions
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Approach
- Migrate from from Magento 1 to Magento 2 Cloud Commerce to support triple-digit growth and launch in time for for Black Friday
- Delta migration for streamlined go-live
- Develop device-agnostic UX to match customers’ usage profiles
- Momentis ERP and Riskified integration
- Consolidate multiple inventory sources in one place using Magento Multi Source Inventory
Highlights
Moose Knuckles has been protecting Canadians from the cold since 1921—and still popular with the Canadian crowd today
SEAN PAUL
CARDI B
FABOLOUS
LIL' KIM & BIG L
Diplo
Improved UX and design for category and product pages to drive conversion
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Scandiweb store locator supporting nearly 1000 retailers
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Results
Successful project launch after just 3.5 months of development—beating the Black Friday weekend deadline
FULL-STACK SUPPORT AND PLATFORM STABILITY
Uptime store monitoring with an upgrade to the latest Magento version
Proactive technical, CRO, and SEO support for improved site performance
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Approach
- Upgrade to the latest Magento (Adobe Commerce) release with regular security updates
- Clean up previous agency backlog
- Daily store maintenance and on-demand bug fixes in addition to a quarterly store health check
- CRO assessment to identify low-hanging fruits and create an action plan for UX improvements
- Set strategic roadmap to optimize frontend customer experience in the future
- SEO audit and automated tech SEO monitoring
- PPC audit to analyze current campaign performance and suggest improvements
Highlights
Injinji is a California-based toesock company dedicated to seamless and optimal performance of their products, as well as their website
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Platform upgrade to Adobe Commerce/ Magento 2.4.5 without disruption
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Cron job monitoring by investigating, fixing, and future-proofing failing crons
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JS and CSS minification and unused asset cleanup
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Technical SEO fixes and improvements
- New robots.txt file creation and implementation
- XML sitemap update to include the missing blog pages
- Separate robots.txt and XML sitemaps created for the help subdomain
- Canonical tag implementation for pages that had it missing
- Automated tech SEO monitoring setup to make sure all issues are spotted and fixed before they impact the revenue
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Results
Improved overall site performance resulted in decreased bounce rate and increased sales
Mobile performance score 94/100 in Google Lighthouse
Enhanced website stability and security
No store downtime and no lost revenue since Injinji has been signed to scandiweb
SEO health score of the website has grown from 786 to 849 out of 1000 since the start of the work
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MAGENTO TO BIGCOMMERCE
Platform change to BigCommerce for organic baby formula pioneers
Webstore infrastructure as clean and pure as products sold there
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The scandiweb team provided excellent suggestions throughout the project, working hard to implement the BigCommerce system despite it lying outside their Magento expertise. They are an effective team who manage both the workflow and the technical side professionally.
Approach
- Replatform Nature's One Magento 1 store to BigCommerce with multiple integrations
- Recreate products, product categories, attributes, and filters
- Middleware setup to exchange data with Deacom ERP system
- SEO support during replatforming and after go-live not to lose organic traffic
- Launch Nature's One subscription program and loyalty program
Highlights
Nature's One are the US pioneer
of organic baby formula, continuing their commitment to innovation of the purest, most nutritious products that are sold online and at select retail outlets
of organic baby formula, continuing their commitment to innovation of the purest, most nutritious products that are sold online and at select retail outlets
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Full replatforming of Nature's One online store from Magento 1 to BigCommerce, leveraging BigCommerce built-in features, functionality, and theme
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Middleware setup to exchange data with Deacom ERP system
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Complex data migration by transferring
- Customer information
- Products
- Store locator data
- Reviews
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Zendesk and HubSpot integrations to maximize client's customer support, sales, and marketing activities
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Custom Free Sample program integration to drive customer loyalty
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Microsoft Power BI integration for better data visualization
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Creating Nature's One loyalty program based on a subscription model, with recurring payment program integration
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Results
New setup allows the client to focus more on marketing activities and increasing conversions instead of stability or bug fixing
Effortless new store infrastructure on BigCommerce with
cost-effective maintenance
cost-effective maintenance
Daily development and developer assistance reduced to a minimum—after replatforming, Nature's One team can easily manage the store without developer input
KPI improvements one month after the migration
The introduction of the subscription program lead to increased average order and customer lifetime value over time
HEADLESS ARCHITECTURE
Single-page application is the way to go for Cervera
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Approach
- Move to scalable and cross-platform compatible headless Sanity CMS and EpiServer
- Migrate content from the existing website to the new application without interrupting the site workflow or losing data
- Use machine learning technology to deliver personalized search results
- Eliminate legacy systems that hamper business growth
- Migrate to a cloud infrastructure
- Start by demonstrating a proof of concept for SPA and then proceed with creating new stores for different markets
Highlights
Overhaul of Cervera websites for Norway and Sweden—where they have more than 70 retail stores—and creation of a new eCommerce site for Finland
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.NET for all backend modules that are standalone microservices
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Headless Sanity CMS for content management
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Results
Fast and flexible redesigned storefront written in React and Typescript
Headless CMS built on React.js that has close to unlimited customization possibilities for satisfying any business need
New AI-powered search engine that provides personalized search results for the best shopping experience
All third-party systems were moved and integrated with the new systems through a middleware (eCommerce engine, CRM, product recommendations service, reviews service, marketing automation, etc.)
See how we helped Cervera achieve +148% in mobile revenue
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MAGENTO 2 DESIGN REVAMP
Redesign for a playful and engaging shopping experience
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Modern and scalable children's online clothing store
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Approach
- Overtaking the existing Magento 2 store management by implementing new designs as the first milestone
- User journey revamp and on-demand styling updates to create a fun clothing store for kids with engaging shopping experience for their parents
- Automated GeoIP redirect set-up
- Server infrastructure modernization, with upgrades to the latest versions of AWS, Ubuntu, Varnish, MySQL and Redis
- Website functionality upgrades with 10+ 3rd party integrations
- Improved widget functionality to increase efficiency of content management team
- SEO technical audit to ensure new designs follow best SEO practices
- Ongoing support with dedicated growth team started in 2020 to always keep the store up to date and support it with new functionalities to satisfy customer behavior changes
Highlights
Mini Rodini is one of Scandinavia’s fastest growing children’s wear brands with over 500 shops around the world
Content editing, removal and duplication is made easy for the client with widget mass action functionality
Base Magento functionality extended with 3rd party integrations:
- Klarna payment solution set-up
- Akamai CDN optimization
- Voyado CRM set-up and configuration from scratch for a customer experience tailored to Mini Rodini's needs
- Depict.ai to enable AI-generated product and search recommendations
A distinct modern eCommerce website fully tailored to the client’s business requirements
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Results
Complex solution involving website redesign, SEO, development and infrastructure upgrades
Powerful up-to-date AWS setup
Site performance improvements
Ongoing support with dedicated growth team after the website launch
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PERFORMANCE & COMPLIANCE
Launching PUMA Argentina PWA stores with government-compliant business solutions
ID validation and government invoicing system integration on Magento 2
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Approach
- Launch a PWA store for PUMA Argentina on Magento 2
- Integrate ERP, OMS, PIM, invoicing system into Magento 2 for a complete eCommerce ecosystem
- Ensure that taxes are calculated correctly and legal invoices are issued to business users—made possible with the integration with the Argentinian government’s invoicing system
- Implement cross-channel marketing automation
- Multiple integrations for product delivery, business client validation, product recommendations, search, and more
- ScandiPWA frontend with readymage.com hosting
- Tech SEO Monitoring to ensure high organic traffic performance
Highlights
Mercado Pago payment system integration for secure and convenient online payment
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Facturante integration to request taxes for business users as required by Argentinian law
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Integration with EnvioPack—a software-based fulfillment solution that offers end-to-end logistics
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Sync data between Magento and third-party OMS for streamlined processing and retail business management
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ID validation for business clients
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Dotdigital integration for post-purchase emails, subscription management, and order confirmation
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Order regret logic for compliance with Argentinian consumer law—customers can easiy revoke their online purchase
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Segmentify integration for search and on-page product recommendations
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Results
Go-live procedure completed in less than 15 minutes—as in every other PUMA store launched by scandiweb
800+ SEO health score according to the 1000-point ContentKing tech SEO scale—indicating high SEO performance for the eCommerce store
Sales reached 5,000+ orders within the first months of launching the new eCommerce store
The PUMA Argentina eCommerce store is fully compliant with government requirements on ID validation and invoicing for business clients
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ADOBE COMMERCE FOR B2B FLOORING EXPERTS
Half-a-century old flooring expert goes online on Adobe Commerce
Feature-rich B2B website for Questmark
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Approach
- B2B theme design and development
- B2B features coverage with native Adobe modules, 3rd party modules and custom coding
- Back end system integration such as SAPm Salesforce,
Punchout, FedEx, CH Robinson
Highlights
A leader in the B2C and B2B flooring industry sectors in North America, Questmark takes their expertise online to expand their market reach
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Custom extensions for easy content management and additional features
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40+ page templates optimised for mobile B2B commerce
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Results
The project went live in 3 months
Questmark's new B2B website makes it easy for commercial clients to access the market leader's full range of products and services—they can book a demo, schedule an inspection, or buy products directly
Fully integrated SAP ERP for simpler site maintenance and higher data transparency
Elasticsearch integration for advanced search functionality
High-performance architecture setup to provide a foundation for future growth
SCANDIPWA TAILORED FOR A FASHION BRAND
Migrating a fashion store to Magento 2 Open Source with ScandiPWA
The new website allows Dobell to maintain revenue flow amidst the pandemic
Approach
- Migration from Magento 1 to Magento 2 with ScandiPWA
- CRO analysis for data-informed website redesign, enhanced UX and increased conversions
- SEO strategy and implementation to ensure migration without loss of search ranking
Highlights
Dobell is a UK-based fashion business selling high quality yet affordable formal and casual menswear
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Data migration of 1.5M orders and 800K customer records
ScandiPWA storefront was extended with
- Blog
- One-step checkout
Adyen integration to handle international payment and shipping methods
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Rich product variations to mix and match outfit details and accessories within the same order
Results
Dobell's new website allowed the company to maintain its revenue flow and survive as a business during the COVID-induced decline in traffic and sales across their niche
Benefits of migration from Magento 1 to Magento 2 with ScandiPWA
SEO best practices migrated to Magento 2 and ScandiPWA
Launched 8 optimized international stores:
Performance improvements
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CROSS-PLATFORM EXPANSION
Extension development, upgrade, and maintenance across four eCommerce platforms
8+ years of collaboration with AfterPay
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Working with scandiweb is a pleasure, their dedicated team makes working in an Agile way really quick, lean and simple. They think, discuss, and most importantly do what was discussed. More than happy to recommend them!
Willem Fokkens
Co Founder
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Approach
- Create AfterPay extension from scratch
- Work on the Magento 1, Magento 2, Shopware, PrestaShop, WooCommerce, and PHP library backend, updating the AfterPay extension to make sure it works on all platforms
- Investigate and fix bugs, and discover and add new features based on market trends
- Extension frontend rebranding across all platforms
- 8+ years of support and collaboration
Highlights
AfterPay is part of $5bn company Riverty (prev. Arvato Financial Solutions) focused on post-payment solutions for thousands of webstores in Central Europe
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Flexibility across different open source platforms when working on the AfterPay extension: Magento 1, Magento 2, Shopware, PrestaShop, and WooCommerce
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Improvements on displaying available payment methods
- Bank transfer
- Direct debit
- Installments
- Invoice
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Results
Official AfterPay extension creation and maintenance for Magento 1, Magento 2, Shopware, Prestashop, and WooCommerce
Rebrand finished on all platforms
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PROACTIVE SUPPORT ON BIGCOMMERCE
D2C website optimization and enhancements for a world
leader in research technology solutions
Optimization efforts lead to site-wide improvements for Digilent
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Approach
- BigCommerce Cornerstone theme upgrade from 5.3.3 to version 6.4.1
- Optimize backend by cleaning up unused scripts and rules that affect website performance
- Sweep, clean, and restructure PHP functions file responsible for ERP integration and other site functions
- Data-driven CRO improvements
- Perform SEO audit and resolve found issues
- Enhance the analytics setup
Highlights
Digilent is part of National Instruments (NI) companies, providing engineers, researchers, and scientists with customizable hardware and software solutions since 2000
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BigCommerce backend structure assessment and related fixes and improvements; Cornerstone theme upgrade to the latest version
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Eliminate Digilent's subsidiary site mccdaq.com by migrating all assets to digilent.com, including all:
- Users
- Products
- Traffic
- SEO redirects
- Orders
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Create a separate app to capture Stripe recurring payments from Multisim Live and push them into MAX ERP
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Upsell strategy implementation
- Add an upsell on each SKU by matching products into bundles
- Create cart popup to upsell product accessories
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Google Analytics 4 setup with Tag Rocket module integration, thus enhancing eCommerce tracking with richer data
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Results
Updated Cornerstone theme to 6.4.1 version with requested adjustments
Clean and optimized backend led to overall performance improvement
x2 mobile page score and speed
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UX & REDESIGN FOR THE LEADING NORTH-EUROPEAN AIRLINE
Booking flow simplifications and integration of additional services
Balancing UX and journey monetization goals
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Approach
- Redesign booking flow to increase ancillary product attach rate with one-decision-at-a-time approach
- Relocate team to the client's premises to ensure constant knowledge transfer and fast feedback loops
- Develop interactive prototypes for user testing
- Heuristic evaluation and competitor benchmarking
Highlights
UX to support dozens of use cases and specific systematic and legal requirements
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eCommerce solutions validated through several rounds of user testing
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Revamped airlines booking flow that prioritizes simplicity and micro conversion at every step
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Results
Deliverables
Clean and simple UX that nudges users towards adding ancillary products during the booking process
PUMA UAE & KSA ECOMMERCE STORES
Bringing PUMA Middle East online with PWA on Magento 2
Conversion-optimized, UX-conscious, and feature-heavy PWA stores
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Approach
- Set up two new websites on the same Magento 2 installation—for PUMA United Arab Emirates and Saudi Arabia
- Integrate with a CRM through the Magento web API
- Adjust the cron logic to enable/disable products for each website separately
- Add multiple language support—English and Arabic
- Create a conversion-optimized checkout by moving from a two-page to a single-page design
- Tech SEO Monitoring for PUMA UAE and KSA to ensure that site issues and bugs that may affect organic traffic performance are addressed immediately
Highlights
Separate order management systems for UAE and KSA
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Automatic custom duty tax computation for international orders on the KSA store
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ScandiPWA frontend with scalable and PWA-focused hosting on readymage.com
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Multiple integrations for resource planning, order management, customer engagement, personalization, and payment processing
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Right to left language support for Arabic
UX decision to introduce miniaturized product swatches on PLPs allows customers to browse more products in each session
Add-to-cart buttons on PLP product pods nudge shoppers towards making a purchase
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Custom solution to enable partial order cancellation in Magento—an order can still go through even if some items are canceled
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A smart XML sniffer was developed to distinguish prices, inventory, and other data for multiple websites from heavy XML files with more than 1 million lines of code
An optimized one-page checkout design for reduced purchase friction
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Results
700+/1000 SEO health scores for both PUMA UAE and KSA based on the ContentKing scale—which means no technical SEO issues are blocking organic growth
A single PUMA Middle East team can manage both the UAE and KSA stores without issues
The checkout was visually decreased by half, removing clutter and reducing friction to improve conversion
Go-live procedure completed in less than 15 minutes—just like in every other PUMA store launched by scandiweb
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DEDICATED GROWTH TEAM
24/7 support for the largest sexual wellness company in the world
Uptime monitoring and
infrastructure optimization
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Approach
- Take over M1 to M2 migration started by a 3rd-party agency and resolve all outstanding issues with backend logic and product attributes
- Ongoing engagement with dedicated eCommerce Growth team
- Uptime monitoring to ensure that the Amorana store is always up and running
- Monthly tech health-checks to identify and fix bugs as well as keep the site secure and updated
Highlights
Amorana is part of The Lovehoney Group—the largest sexual wellness company in the world valued at $1.2 billion
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Dedicated eCommerce Growth team since 2019
Continuous team engagement helps to retain project knowledge and long-term strategic focus
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Proactive support and improvements for both tech and business metrics
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Results
Amorana’s eCommerce store running smoothly on Magento 2, with regular component updates and security patches
Site stability and continuous availability ensured by 24/7/365 monitoring and infrastructure optimization
Fast time to delivery of feature requests on LIVE within 2 to 3 weeks
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ZERO DOWNTIME M1-M2 MIGRATION
Magento 2 store optimized to handle 20,000 concurrent users
No-code page builder, intuitive CMS, PIM and ERP integration
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Approach
- Magento 1 to Magento 2 migration with a custom-made page builder
- No-code custom solution with a drag-and-drop page builder
- Simplify content management with custom widgets and a tab-based localization interface for 30+ languages
- Integration with Inriver PIM, product display rules, and image roles
- Full custom integration with Dynamics NAV for stock and price imports with indexing optimization and deadlocks prevention algorithm
- Core Magento 2 optimizations for performance
- Implement lazy loading using Fastly Image Optimizer for improved page performance
- Custom mass order import and generation module
Highlights
Robust M2 eCommerce store that can handle 20,000 users and hundreds of orders per minute
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Subsecond page load keeping media and cache at the edge
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Custom built drag-and-drop CMS with an emphasis on content localization
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Deadlock-free catalog, stocks, and prices synchronization across Magento, PIM, and ERP systems
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Zero downtime platform migration
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Results
Successful Magento 1 to Magento 2 migration while maintaining the exact URL structure and SEO results
Zero downtime during launch
Reduced administrative overhead for the client with a system of catalog and content localization
Improved page load speeds and CRO-friendly design increased conversion rates within the first month after go-live
Real-time inventory and product information updates with fast and stable data sync between Inriver and Dynamics NAV
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SEO FOR MAGENTO TO SHOPIFY MIGRATION
Organic traffic increase after migration to Shopify from Magento
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SEO program drives 72% organic growth for Kouboo after migration
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+72%
organic traffic
+100%
visibility rate
+138%
TOP-3 keywords
+32%
clicks
+107%
revenue
Approach
- In-depth technical SEO audit before migration
- Go-live support & post-go-live SEO monitoring
- On-page SEO roadmap development and continuous landing page optimization
- Building relevant backlink profile
Highlights
Kouboo is a family-owned online business selling handmade furniture and home accessories
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SEO support during migration from Magento 2 to Shopify that evolved into a full on-page SEO program
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301 redirect mapping for the entire site's new URL structure
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Research of product- and niche-specific keywords to develop optimized content
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New SEO-optimized page creation and backlink building
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Results
The SEO team fully prepared Kouboo.com for the
re-platforming to Shopify
re-platforming to Shopify
Consistent keyword SERP ranking increase for the updated pages
Improvement highlights YOY
Other improvements since migration
SHOPIFY PLUS FOR A HIGH-FASHION STARTUP
Redesign and frontend customizations to support gender-neutral product presentation
New platform, customizations, redesign—
yet same brand personality for Hope
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Approach
- Migrate from Commercetools to Shopify Plus using codeunit with Dynamics NAV for easier store management, with no need for developer input
- Create new store design based on the selected Shopify theme's functionality while remaining true to Hope’s unique branding
- Frontend customizations for specific business needs
- Set up Shopify payments and shipping methods
- Klaviyo integration for transactional emails
Highlights
Hope is a leading contemporary fashion brand in Sweden that offers high-quality clothing that emphasizes individual style with gender-neutral collections
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Customizations for product options, image carousels, search, multi-language support, etc. created with Liquid (Shopify's templating language) and custom JS scripts
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Product images shown on PLPs and PDPs match the collection the user is viewing—an important feature since many products appear in both men's and women's product listings
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Gender-neutral sizing on product pages made possible through frontend and backend customizations that display the correct sizes based on metafields
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Multi-country setup with
market-specific currencies
market-specific currencies
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Newsletter pop-up via Klaviyo
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Results
New design that stays close to the original look of the old store, keeping the brand personality Hope has already established
Seamless gender-neutral shopping experience for customers
Multicurrency setup for different countries and markets
Flexible, easy-to-manage store that doesn't require developer input for product and content updates
PPC STRATEGY REVAMP
A flow of new customers through a new
and efficient paid marketing funnel
Paid marketing funnel revamp
generates +128% revenue
+250%
ROAS
+100.4%
conversion
+128.5%
revenue
Approach
- Understand the client’s business and target audience
- Build efficient paid marketing funnels
- Restructure remarketing campaigns and work with the client’s marketing team to build personalized campaigns
- Test different shopping campaign structures, then scale them further for better results
- Efficient and regular account management
Highlights
thegoodlife. is a premiere lifestyle brand with a strong presence in the Middle East. When approaching the scandiweb PPC team, their Shopping, Display, and Search paid strategies lacked proper structure
Narrowing broad search queries and focusing on highly relevant keywords and search terms
Focus on long-term winning campaigns and new user acquisition
Results
Paid campaign efficiency boost by focusing on the right product and the right audience at the right time
Q2 & Q3 YOY results from Google Ads and Meta Ads
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VR SHOWROOM
VR showroom for furniture increases conversion by 231%
VR experience on Magento 2 Commerce
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We have been increasingly impressed with Scandiweb since we began working with them on our website. They have been very attentive to our project and respond quickly to any concerns or requests we make. Most importantly, in a world of programmers learning as they go, the work Scandiweb has completed for us has been high quality and professional.
We don’t hesitate to throw difficult tasks their way and they rise to the occasion each time. Overall, Scandiweb has been a great find for us and the key reason our website is of the quality it is today. We wouldn’t hesitate to recommend them to anyone.
We don’t hesitate to throw difficult tasks their way and they rise to the occasion each time. Overall, Scandiweb has been a great find for us and the key reason our website is of the quality it is today. We wouldn’t hesitate to recommend them to anyone.
Approach
- Upgrade to Magento 2 Commerce
- Create a virtual reality showroom where customers can visualize Country Casual Teak furniture in different settings—at a poolside deck, on the terrace, or in the courtyard
- Implement VR feature without negatively affecting page load times or site performance
- 2018 Magento Imagine Excellence Award
- Rapid prototyping and iteration as there was no similar solutions or body of knowledge to explore
- Mobile device and browser benchmarking to provide solutions tailored to the most popular devices
- Prevent double vision and ensure best fit when viewing images by introducing several VR image sizes
- Link each VR module to relevant products to drive conversion
- Iterative UX testing on focus groups to gather insights on how to effectively onboard consumer groups not yet familiar with VR
Scandiweb explains how VR boosts conversions
Highlights
VR lets customers look around a virtual scene and experience it as if they were there
VR showroom compatible with Oculus, Samsung Gear, and Google Cardboard
Every furniture featured in a VR clip is linked to its product page—an effective nudge for visitors to take a step closer to conversion
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Customers can personalize their teak products with different fabrics and colors and instantly preview their choice, made possible with Liquid Pixel
A fully responsive store that displays smoothly on any device
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Desktop users get a 360° video as fallback so they don’t miss out on the experience
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Results
The first ever browser-based VR solution for eCommerce
A unique customer experience that showcases Country Casual Teak products in the best light possible—where customers see every piece of furniture right where it is meant to be
Customers took notice and positive reviews drove traffic and sales
Conversion rate increased by 231%
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ADOBE COMMERCE CLOUD FOR BABY CARE
React-based UX makes shopping for baby a greater joy
AI-powered PWA stores for an intuitive shopping experience
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Approach
- Full redesign of websites for two brands: aden + anais and HALO®
- Optimize store design and performance for mobile users by adopting PWA
- React-based frontend on ScandiPWA
- Launch ScandiPWA for 8 websites on the same Adobe Commerce Cloud installation
- Minimize customization by efficiently working with default FE functionalities, reducing costs associated with custom development
Highlights
aden + anais is a global lifestyle baby care brand with award-winning products sold to 65 countries worldwide
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Brand and product-specific customisations for category and product pages
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AI-powered product recommendations module by Adobe Sensei to enhance shopper engagement and increase conversions
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Rich search experiences for customers made possible
with Live Search
with Live Search
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SEO friendly infinite loadings
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Results
Fully redesigned and conversion-optimized PWA stores that offer shopping experiences personalized by AI
Improved UX following the buying journey of mobile users
The new aden + anais site on ScandiPWA and Adobe Commerce Cloud was completed within 5 months
