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148% INCREASE IN MOBILE REVENUE
eCommerce growth team improves KPIs
Orchestrated work of Data, Analytics and UX teams brings tangible business results
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+745.72%
revenue from cart
abandonment emails
abandonment emails
+73.32%
add-to-cart rate
after landing page revamp
after landing page revamp
+148%
mobile revenue after
fixing low-hanging fruits
fixing low-hanging fruits
Over the past year the CRO team has been an integral part of our growth process. The Scandiweb CRO team has assisted us primarily in two areas. Conversion rate optimization and search engine optimization. In terms of CRO, the Scandiweb team has been invaluable both in assisting us with our own A/B-testing and proactively finding areas of improvement and potential testing. In terms of SEO, the SW team has helped us both with technical SEO in removing obstacles to good organic visibility and with monthly action plans and follow-up. Overall we are very satisfied with the work of the CRO team and hope to continue our collaborative work for a long time.
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Approach
- Continuous engagement of Data, Analytics, UX and Conversion Rate Optimisation teams
- A/B testing program and trustworthy data tracking to help Cervera make informed business decisions
- Data layer implementation to collect relevant events for further analysis
- Data visualization for KPI monitoring and reporting to make it easier to derive actionable insights from collected data
- Extensive qualitative and quantitative user research
- Shopping funnel optimization—from marketing campaign launch to “Thank you!” page
- Monthly summary report to track progress of the key metrics
Highlights
Established in 1987, Cervera is Sweden's leading player in the kitchen and home products sector with strong eCommerce presence and around 70 physical stores in the country
Upgrade of tech stack, redesign and moving eCommerce to headless architecture undertaken by Technology stream
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A/B testing supported our decision to use Nosto’s eCommerce personalization platform
- 14.72% in product list clicks
- 29.18% in add-to-cart rates
- 36.53% in unique purchases
Quickly identifying and resolving low-hanging fruits made way for delivering immediate value to Cervera’s business
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Enhanced digital analytics setup produced complete and reliable data that guided CRO efforts
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A/B testing to identify which product badge and discount display option will have higher CTRs
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Results
73.32% increase in add-to-cart rate after landing page revamp
78% win-rate for A/B testing program
148% increase in mobile revenue after fixing low-hanging fruits
745.72% revenue increase from cart abandonment emails
Also see our SPA project with Cervera
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CONTINUOUS CX OPTIMIZATION FOR ECOM EXPANSION
Personalization & UX refinement for exceptional customer experience
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Sportland sees 80% better convertibility in sessions with personalized recommendations
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+80%
convertibility
+75%
pageviews
+10%
clicks
+30%
sales
Approach
- Full UX research on industry best practices, competitive analysis, concept wireframing, and user testing to support all optimization efforts
- Market research to support store expansion to new countries
- Merge online and offline retail to create a phygital experience for customers
- AI-powered product recommendations and smart search merchandising
- Consolidate multi-source performance data pipeline for ongoing and real-time reporting
- Style guide review and brand alignment before wireframes and design
Highlights
Sportland International Group is a European sporting goods retailer dominating the sporting and leisure sector in the Baltics—officially representing 19 of the world's leading sports brands across the region
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An entirely custom solution that made store pick-up possible — customers could see which items are available at the nearest store and pick up their orders within 30 minutes
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Personalization solutions from SearchNode, Klaviyo, and Clerk.io
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The right messaging and approach at every customer interaction touch point
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Wireframes and design informed by research and guided by best practices
Custom data tracking setup with GA4, BigQuery, and Magento + data visualization using Google Data Studio
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Consolidated report for three store views—Latvia, Estonia, and Lithuania
- Overall performance
- Store performance comparison
- eCommerce performance
- Error message monitoring
User testing to uncover usability and design issues
Comprehensive market research to help prepare Sportland before entering a new territory
- eCommerce trends
- Competitor analysis
- Social media analysis
- Consumer survey
Results
Sessions containing interactions with AI-powered product recommendation blocks have 80% better convertibility
Omnichannel customer experience
Ongoing CX improvements
See our PWA project, new market launch, and analytics
setup for Sportland
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DATA-DRIVEN AND EVIDENCE-BASED CHECKOUT OPTIMIZATION
Checkout redesign for The Met Store
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Conversion usability research for the largest museum in the US
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Approach
- Checkout optimization strategy backed by conversion usability research
- UX audit and competitive benchmarking
- Checkout tracing review & additional tracking setup
- Quantitative and qualitative data analysis
- On-site polls + user testing
- Wireframing and designs
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Highlights
The Met Store features hundreds of unique museum gift items, including jewelry, reproductions, apparel, and wall art
A good chunk of customers (37%) experienced friction at checkout so we investigated why
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10 user tests done on mobile and desktop
- Pre-test interview
- Checkout test
- Post-test interview
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The checkout form was simplified and made intuitive to reduce friction:
- No unnecessary fields
- Progress bar display
- Optimized keyboard on mobile
- Autocomplete function
- Country code detection for phone number
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A more intuitive shopping bag that lets users effortlessly update their cart
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Popular payment methods and express checkout made available
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Results
Comprehensive checkout audit based on extensive research done by CRO experts
Competitive benchmarking with 6 other museum eCommerce stores conducted and 10 user tests done
Quantitative and qualitative data analysis that covered the shopping funnel performance, checkout behavior performance, errors, checkout optimization opportunities, etc.
Detailed recommendations on how to make the checkout process more intuitive and less complicated—from reducing form fields to introducing free shipping and adding more payment options
See other projects we delivered for The Met
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LONG-TERM COMMITMENT TO CX OPTIMIZATION
CRO retainer program for BUFF®
291% projected ROI on redesigned checkout
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+176%
revenue
+291.76%
ROI
We at BUFF® are glad working with Scandiweb’s CRO team. They are proactive in highlighting improvements that ensure our conversion rate keeps growing, which helps us achieve our business goals. In addition, they support us in improving all our tracking and analytics tools to meet our needs. The CRO team is super-professional, and we are happy working closely with them—it feels like they all are part of BUFF®, and that’s fantastic to meet our expectations.
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Approach
- Monthly alignment of conversion optimization-focused deliverables between BUFF® and Scandiweb Growth Team
- Define UX and implement data tracking enhancement on Adobe Commerce
- Checkout optimization program for BUFF® Spain, Germany, and France—checkout trends analysis, wireframing, development, tracking setup, post-launch analysis
- Menu navigation optimization—data analysis and user testing, mapping out new menu in close collaboration with SEO team, wireframing and designs
Highlights
BUFF® created the iconic multifunctional tubular 25 years ago—today, its products are sold in more than 70 countries worldwide
100+ UX-driven wireframes and support for the in-house UI designer of BUFF® on CRO best practices
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Data tracking improvements: custom event setup and improved Enhanced Ecommerce implementation on Google Analytics
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Checkout optimization: visually secure accordion checkout with quick cart edit function, form validation, social proof, multiple payment methods, and other features
Menu navigation optimization: switch to 4 product category-based top-level menu items with more than 150 submenus informed by UX research
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Results
Projected ROI of 291.76% on the new accordion checkout within a year
176% YOY increase in revenue after switching to a product-based menu
Monthly data analysis and reporting on overall site performance, users, devices, eCommerce performance, landing page performance, and more
Voice of Customer (VoC) and other user researches for UX audit done to support CRO strategy
See our replatforming project with BUFF®
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FOR THE BEST CAR-BUYING JOURNEY ONLINE
Rockar and digital car dealership
Upper funnel optimization and enhanced eCommerce tracking
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Approach
- Heuristic evaluation
- Competitor analysis (UK and US)
- Follow and investigate the main user journeys for Rockar Jaguar and Land Rover (JLR)
- Interview Rockar’s customer support and sales teams to gather insights on the customer journey
- Frontend testing automation
- Google Tag Manager + dataLayer deployed and linked to Google Analytics and Data Studio for precise tracking and comprehensive reporting
- JLR GA data tracking health-check to validate data trustworthiness
Highlights
Based in the United Kingdom, Rockar is the first company to bring car dealership entirely online
Customers can purchase cars through Rockar’s platform and have them delivered to their door without ever having to visit the physical store or sign paper documents
Customers can purchase cars through Rockar’s platform and have them delivered to their door without ever having to visit the physical store or sign paper documents
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Heuristic analysis to reveal which of these areas of the website need the most attention:
- Relevance
- Help and information
- Persuasive and simple design
- Functionality and efficiency
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GA data analysis to identify usability issues and weak points on the website
Wireframes supported by all the research done—Finance, Part Exchange, Choose Car, PLP, PDP, etc.
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Enhanced Ecommerce via GTM with customization to accurately track promo clicks, car options that are loaded on the Car Finder pages, specific car details viewed, checkout options, etc.
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Results
Top 10 priorities for improvements identified after thorough heuristic evaluation, including the shopping cart, product descriptions, CTA optimization, and nudges
Analysis of 16 competitors from the UK and US identified effective strategies that Rockar should adapt, e.g., smart use of CTAs, product description formatting, better filter options
Reliable data will continue to support further UX and CRO improvements
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CRO + DESIGN SYSTEM = UX THAT CONVERTS
Smart redesign for the leading bank in the Baltics
Research-based approach to website redesign results in 649% increase in user interaction
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Approach
- Research-based redesign to cover gaps in the existing user journeys on the site
- Extensive design system for better management of design resources and to ensure visual consistency across the website
- New site concept definition
- CRO research: Voice of the Customer (VoC), proto persona development, social media presence analysis, competitive benchmarking
- UX/UI optimization: user journey mapping, wireframing, user testing
- Work with advertising agency McCann on the website redesign to ensure that it represents the new brand identity of Banka Citadele
Highlights
A website redesign that reflects the new digital identity of Banka Citadele following a brand refresh
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A design system that allows for visual consistency and quick replication of design elements
- Colors, typography, assets, and components—start from any section and rearrange by dragging the sections anywhere in the structure
- Clear and simple visual design language that defines the core of the design system
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A detailed documentation on how to use the design system—and why—facilitates its easy adoption by teams across product design, development, marketing, and customer experience
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More than 29 pages with different component views
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Data & CRO research to inform
all design decisions:
all design decisions:
- heatmap analysis
- customer survey
- session recordings
- VoC
- benchmarking
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Social media presence analysis
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CTAs that encourage user interaction
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An easy way to let customers find the X Card that best suits their needs
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Simplified UX for loan calculators—mortgage, leasing, car financing
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Results
649% increase in user interaction for the Latvian store
40% increase in clicks and impressions on new pages right after migration
The redesigned website delivers a seamless user experience and attracts a younger audience
The design system makes the publishing of new content and design elements simpler for Citadele moving forward, while ensuring brand and design consistency across products, landing pages, and channels
Comparing different X Card types was made easy to motivate visitors to explore further, leading to more clicks on the CTA
UX and UI improvements help make applying for online bank services easier—boosting bank sales through the site
Online calculators facilitate the processing of loans so clients no longer need to go to a branch
See our replatforming project with Citadele
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UX & REDESIGN FOR THE LEADING NORTH-EUROPEAN AIRLINE
Booking flow simplifications and integration of additional services
Balancing UX and journey monetization goals
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Approach
- Redesign booking flow to increase ancillary product attach rate with one-decision-at-a-time approach
- Relocate team to the client's premises to ensure constant knowledge transfer and fast feedback loops
- Develop interactive prototypes for user testing
- Heuristic evaluation and competitor benchmarking
Highlights
UX to support dozens of use cases and specific systematic and legal requirements
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eCommerce solutions validated through several rounds of user testing
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Revamped airlines booking flow that prioritizes simplicity and micro conversion at every step
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Results
Deliverables
Clean and simple UX that nudges users towards adding ancillary products during the booking process
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LEAD GENERATION OPTIMIZATION
Nudging customers to take the next step towards conversion
Lead-capture form and CTA optimization
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Approach
- Lead-capture form optimization
- Set up tracking to allow for a more granular analysis of user interactions with the form
- Current form and user flow analysis
- Wireframes for mobile and desktop
- A/B testing via Google Optimize
Highlights
Elo invented the touchscreen more than 50 years ago—and ever since, over 25 million Elo touch screens have been installed all over the world
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High fidelity wireframes for mobile and desktop
- Accordion layout
- Reduced number of form fields
- Clear copy
- Strictly necessary elements
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Clear guidelines on form optimization were developed based on heatmaps, exit intent pop-up responses, session recordings, and heuristic analysis
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Email subscription blocks were added to the homepage, solutions pages, and footer of every page to increase customer touchpoints
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A/B testing to find the call-to-action that yields better conversion rates
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Results
CTAs that convert better as supported by A/B test findings
Better user experience and reduced friction with optimized
lead-capture form
lead-capture form
Continuous customer experience optimization
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ART AND WEBSTORE HYBRID
Unique no-code website build
for free-spirited shoppers
Cannumo's new website reflects their brand values and invites customers to explore
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At the beginning of the process it took some time to fully understand
our company’s vision, but the result ultimately was a reflection
of our company’s true essence exceeding all of our expectations.
The overall work flow process was intelligent and intuitive,
the end product is a big success that our clients simply adore.
our company’s vision, but the result ultimately was a reflection
of our company’s true essence exceeding all of our expectations.
The overall work flow process was intelligent and intuitive,
the end product is a big success that our clients simply adore.
Founder & CEO
Approach
- Full analysis of Cannumo's core brand values and the client's vision
- A visually interesting design solution rooted in the best UI/UX practices
- No-code platform choice for easy frontend updates without developer input
- Content creation for all website's sections
- Direct chat between the Cannumo team and scandiweb Design team to ensure live access to the website and quick and efficient feedback loop
Highlights
Cannumo is a Lithuania-based company working in the growing cannabis industry and preparing
to launch its line of CBD products. Their website needed to appeal
to the target audience of the
open-minded and free-spirited cannabis consumers, as well as remove the stigma around
the industry
to launch its line of CBD products. Their website needed to appeal
to the target audience of the
open-minded and free-spirited cannabis consumers, as well as remove the stigma around
the industry
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Website layout creation following UX and UI best practices while staying true to the client's intended visual identity
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Hand-drawn illustrations and custom animations for multiple elements of the site
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Full-stack service to launch a successful website
- UI/UX
- Animations & illustrations
- Web development
- Copywriting
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Results
The project was launched in 1 month, including the discovery process, preparing all designs, illustrations, and animations, and website development
A modern, user-friendly website that reflects Cannumo business
values and style
No-code website launch on Webflow, easily managed
without developer input
An intuitive user experience is guaranteed by the carefully prepared wireframes that informed the design
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HEURISTIC EVALUATION FOR BETTER UX
Uncovering UX flaws for a smooth checkout experience
Up to $495,000 projected additional revenue for Northerner and Nicokick from optimized checkout
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+18%
transactions
+38.5%
revenue
+17.3%
AOV
-61.7%
checkout errors
+13.1%
transactions
+12.6%
revenue
+5.6%
AOV
-12%
checkout errors
Working with scandiweb has been great, because they helped us to implement changes and features quickly
Patrick Ryan Simon
Store Owner in the US market for Nicokick
Approach
- Heuristic evaluation to uncover UX flaws
- Quantitative data analysis as basis for checkout wireframes
- Checkout form design changes for improved readability and consistency
- Make checkout flow more intuitive and remove distractions to reduce purchase friction
- Add checkout elements to make users feel more secure and nudge them to complete the purchase
Highlights
Northerner has the largest smokeless tobacco selection online and, along with Nicokick, is part of Haypp Group—a global leader in oral nicotine products with presence in more than 30 countries
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Neat one-page checkout design that makes smarter use of space—easy to navigate and free of distractions
Autocomplete, highlighted active field, tooltips, optimized keyboard that matches field type for a smooth checkout experience
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Effective use of visual hierarchy that highlights the most important parts of the Order Summary block
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Emphasis on checkout security to inspire user confidence
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Results
Comparing the performance of the new checkout in the first 8 weeks after launch against the previous period, we observed the following results for Northerner
Assuming that the number of checkouts and average order value would stay the same, the checkout convertibility rate after optimization shows that the newly implemented checkout has already paid off and will have a 4242.31% ROI in one year
The new checkout is expected to bring Northerner an additional revenue of up to $475,265 in one year
Results
Six weeks post-launch of the new checkout, we observed the following improvements for Nicokick compared to the previous period
Assuming that the number of checkouts and average order value would stay the same, the newly implemented checkout is expected to pay off within a year with an ROI of 29.15%
An additional revenue of $19,960 can be expected for Nicokick in one year attributable to the new checkout
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INTUITIVE, UX-FOCUSED, OPTIMIZED
No-code solution to website redesign
UX-focused frontend redesign
Approach
- UX-focused frontend redesign built on no-code CMS for increased conversions
- Emphasize technological innovation, professionalism, and USP on the new design
- Customer journey mapping to identify areas of improvement and optimize website for conversion
- Create comprehensive user personas to guide wireframes and designs creation—focusing on how to address consumer needs
Highlights
Veset is an all-in-one cloud playout platform servicing 150 channels in 15 countries
Their flagship product, Veset Nimbus, enables broadcasters to create and deliver professional linear TV channels to any distribution platform
Their flagship product, Veset Nimbus, enables broadcasters to create and deliver professional linear TV channels to any distribution platform
Full website redesign on Webflow, easily managed without developer input
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8 comprehensive user personas informed UX and design decisions
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Wireframes mapped according to user journey and personas
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Website base-template, style guide, page designs, and prototypes delivery via Figma
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A virtual tour of the Veset Nimbus platform allows visitors to explore the functionalities of Veset’s main product offering
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Results
A completely new no-code website that conveys the professionalism and technological innovation Veset wants to emphasize as a brand
Target personas’ pain points are addressed at each stage to increase the probability of conversion
Conversion-optimized and custom homepage and landing pages with animation, sliders, and a Virtual Tour embedded on the page
Increased session duration and lower bounce rates after project launch
DESIGN TEAM-LED WEBSITE CREATION
Full website redesign and development
on a no-code platform
A modern, full-featured B2C-enabled
website created from scratch
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Approach
- Website redesign following the client’s rebranding
- Design team-led website creation
- Create an educational video to guide the client on how to work
with the no-code platform - Full design support after go-live
Highlights
Polystylex is the largest Latvian
company that distributes polymer
and chemical raw materials in
Eastern Europe
company that distributes polymer
and chemical raw materials in
Eastern Europe
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New website design faithful to the client’s brand book—created from scratch with no coding involved
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Multiple design iterations until all the client’s requirements are satisfied
Changes and improvements on the live site can be done very fast via Webflow— without the need for a development team for website maintenance
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Results
A modern, full-featured B2C-enabled website representing the extensive scope and full range of services provided by the industry’s leading company
Complete website redesign with no coding involved
A Contact Us page that makes it easy for users to reach out to company representatives in different countries
The client’s in-house team can easily add new sections and content
on their own
RESPONSIVE NO-CODE WEBSITE
Design implementation driven by UX and UI best practices
Adaptive and responsive website
creation with no coding involved
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Approach
- Transfer to Webflow the design prepared by the client
- Implement a flexible CMS
- Prepare feedback forms
- Facilitate presentation of information on the website
- Set up digital analytics tracking
Highlights
Twintag is a Belgian IT services company providing a digital experience SaaS platform to businesses spanning the globe
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A responsive no-code website that is highly adaptive to tablets and mobile devices
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Design implementation was guided by UX and UI best practices
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Animations on page scroll for a more interactive user experience
Custom CMS solutions for the blog
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Post-live support—we made sure
the client could make changes
to the site themselves without breaking it
the client could make changes
to the site themselves without breaking it
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Results
An adaptive and responsive website was developed without coding involved
Custom illustrations were created in line with the client’s brand personality to create a consistent look and feel for the website
A UX-driven design implementation ensures that the website is not only appealing to the eyes but also user-friendly
From wireframes to preliminary designs within 24 hours
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