I was 6 years old, when my father established first dial up connection in our country. Now his team could transmit data in real time instead of printing it on perfocards and carrying them in briefcases.
Father's hobby is son's profession. At twelve I started to code, scored 1st place in country's Math Olympiad and made checkers game in Turbo Pascal.
Entrepreneurial by nature, I was washing cars and selling soft-drinks on the beach, before enrolling in Stockholm School of Economics, TOP20 business school.
Graduating I won $10,000 in business plan competition. My career started in manufacturing, heading furniture unit.
In 2003 i decided to explore non-profits and joined oil spillage cleaning camp in Spain. Then I volunteered in centers for elders, Down syndrome patients and orphanages in in Spain and Argentina.
When I spent last thousand Euro to help a boy from Andes to get secondary education I decided to get back to the world of business (that boy finished school and works in Buenos Aires).
Together with co-founder we were bootstrapping web startups and opened web design studio. Started in parent's apartment and eventually moved to 15 m2 room, where I was juggling between selling, designing and writing code. Scandiweb culture of Hands-on Value Delivery traces back to that times.
Friends from Andes. 2003
In 2008 I became sole owner and survived crisis cutting prices 5 times, while increasing orders count. In 2009 moved in Copenhagen to join MSc in IT University and bring export potential to our company.
In Denmark we met Magento, learned it, loved it and now I am proud to lead #1 Magento Certified Team in the World. We help to solve eCommerce challenges for New York Times, Jaguar, Reuters, L'Oreal and 400 other clients in 30 countries.