Rated by 700+ brands
4.9
PPC management services for profitable paid search
Google, Microsoft, and Meta campaigns run by specialists who report on margin as well as ROAS, with 150+ clients supported across paid campaigns.
Trusted by leading brands worldwide
Trusted by leading brands worldwide
The paid media record behind the service
2100+
eCommerce projects delivered
x3
Average ROAS of our clients
$4B+
Processed for our clients per year
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What makes paid search unprofitable
Most of the ad accounts we audit lose money in the same three places. Every one of the three can be fixed before your next billing cycle, and none of them take a bigger budget.
Spend without a margin view
ROAS looks healthy while low-margin products absorb the budget. We track POAS and margin per campaign, so bids follow the products that earn.
Broad targeting, expensive clicks
Broad match and rising competition push CPCs up month over month. Strict negative lists and query reviews put the spend back on buyers.
Tracking that misses revenue
When conversions misreport, the algorithm optimizes toward the wrong sales. We rebuild measurement first, so every bid learns from real numbers.
Why merchants hand us their ad accounts
Top 3% of Google partners
scandiweb is a Google Premier 2026 Partner, a tier Google grants to the top 3% of agencies, and the status is public in the partner directory.
Margin tracked past the click
Campaigns report on POAS, margin, and incremental lift, so you see what the spend earned after costs, per product and per channel.
Results verified in revenue
We measure paid search performance in tracked revenue and return on ad spend from analytics and ad accounts, so every result we claim can be checked against actual sales.
Search and SEO on one team
Paid search runs next to our SEO practice, and the two teams share query and content data on every joint account.
Creative and CRO in-house
One team writes the ads and improves the pages they land on, so a losing test gets fixed on both sides of the click.
Certified across platforms
Specialists hold current certifications in Google Ads, Meta, TikTok Shop, Bing, and Criteo, and train on each platform's beta features.
What our PPC management services include
Work with certified PPC experts
The ad platforms we work with
We manage ads on four platforms and are certified on every one of them. When one network starts returning more per dollar than another, your monthly budget follows it.
Google Ads
Search, Shopping, Performance Max, YouTube, and dynamic remarketing. For the Google-only picture, see our Google Ads management service.
Microsoft Advertising
Bing search and shopping campaigns that reach buyers at lower CPCs, often the cheapest incremental revenue in an account. More at Bing Ads management.
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Paid social
Meta and TikTok campaigns for prospecting and retargeting, run with the same margin tracking as search.
Marketplaces and CSEs
Amazon advertising and comparison shopping engines, added where the catalog and margins support them.
How we take over a paid search account
The first two weeks decide most of the results, so they follow a fixed audit and strategy plan from our paid media framework. You see every finding, and nothing changes in the account before you approve the roadmap.
Audit and measurement check
We audit the account, the tracking, and the feed, and rank every finding by the money it costs. Broken measurement gets fixed before anything else.
Strategy and forecast
You get a channel plan with spend, target ROAS, and a forecast per campaign group, built from your margin data and search demand.
Restructure and relaunch
Campaigns are rebuilt around the strategy: budgets split by intent, match types tightened, and feeds rescored, with changes logged daily.
Optimization sprints
Bids, queries, and creative move on a weekly cadence, and every test has a hypothesis and a deadline in the shared tracker.
Reporting and scaling
Monthly reports tie spend to revenue and margin, and scaling decisions follow those numbers into new networks or new markets.
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PPC results from accounts we took over
AI-powered strategy unlocks 2x higher revenue for a youth organization's store
48
ROAS across the account
56
ROAS in seasonal campaigns
-49.6%
CPA across campaigns
Learn more
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Targeted ads bring relevant traffic and +731% in revenue for a test and measurement company
+736%
Conversion rate
+683%
ROAS in seasonal campaigns
-49.6%
ROAS on the account
Learn more
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Strategic approach leads to +224% revenue during peak season for a logistics retailer
+224.52%
Revenue
+72.16%
ROAS after takeover
+13.01%
New sign-ups
Learn more
What advertisers say about working with scandiweb
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Find out what your ad spend should be returning
Send the account ID and a specialist returns a free audit with the three biggest fixes, ranked by what each one costs you monthly.
PPC questions merchants ask us first
What is PPC management?
PPC management is the ongoing running of paid advertising accounts: strategy, keyword and audience targeting, bid and budget control, ad testing, and reporting. Done well it is a profit discipline: every change in the account traces back to margin and shows up in the monthly report.
What does a PPC agency do day to day?
Weekly work covers query and search-term reviews, bid and budget moves, negative-list updates, ad tests, and feed fixes. Monthly work adds reporting against revenue and margin, plus the strategy calls where scaling and new networks are decided.
How do you measure success beyond ROAS?
ROAS ignores what the sale cost you. We report POAS, which is profit on ad spend, so a campaign that sells low-margin stock at a great ROAS still gets caught and corrected. Your reports show profit, and the targets are set in those terms.
Can you take over an underperforming account?
Yes, that is how most of our client work begins. The free audit shows what the current setup wastes, you approve the roadmap, and the restructure keeps campaign history so learning is not lost. Access stays in your name throughout, and you can stop at any phase.
Is PPC just Google Ads?
No. Google Ads is the largest network, but PPC covers Microsoft Advertising, Meta, TikTok, Amazon, and comparison shopping engines. We run all of them under one margin model, and our Google Ads management service covers that network in depth.
What do PPC management services cost?
Do PPC and SEO work better together?
Yes, measurably. Shared query data means paid covers what organic cannot win yet, and organic takes over terms that rank, which has saved clients 35% on ad costs. Both practices sit in-house here, and the same analysts read both datasets.
Do you create the ads and landing pages too?
Yes. Copy, banners, and video come from the in-house creative team, and the pages after the click are audited and improved by our CRO specialists. Having one team test both is usually where the biggest CPA gains sit.
Get a free audit of your paid search
Define the path toward 300–500% ROI
Tell us which networks you run and roughly what you spend. A paid media specialist reads every brief and replies with the first findings.
Prefer to talk now? Book a call straight away, or email us at: [email protected]
Let's do meaningful work together
