Increased competition
More companies are running ads, which makes it harder to stand out. This also makes clicks more expensive.
How we solve it:
We focus on the right keywords, ones with high intent and less competition, so you get better traffic without overspending.
Ad blockers
Many people use ad blockers, which means your display ads might never be seen.
How we solve it:
We use ad formats that can still show up, like native ads and YouTube pre-rolls, so your ads reach people even if they use blockers.
Strict regulations in certain industries
Strict regulations in industries like finance or healthcare can make ad approval slow and complicated, risking penalties or disapproval.
How we solve it:
We know the rules for each industry and follow them closely, so your ads stay active and reach your audience.
Changing customer behavior
People change how they shop and what they care about. What worked last month might not work now.
How we solve it:
We use real-time data and A/B testing to update your ads quickly, so they always match what your audience is looking for.
High ad spend
Large budgets can go to waste when they aren’t tracked or optimized carefully.
How we solve it:
We track performance daily, stop ads that aren’t working, and spend more on the ones that bring results.
Different market standards
Every industry has different performance benchmarks. What’s good in one space might be underwhelming in another.
How we solve it:
We build a custom plan for your business, based on your industry and your goals, so you know what success looks like.
Hard-to-convert visitors
Most visitors don’t convert on the first visit, and many don’t come back.
How we solve it:
We use remarketing ads to follow up with people who visited your site, helping turn them into customers by showing them reminders on other platforms.
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