Rated by 700+ brands
4.9
LinkedIn Ads management services built for B2B
Campaigns aimed at the people who sign off: we target by role, seniority, and company, and we report in pipeline, so LinkedIn's premium clicks pay their way.
Trusted by leading brands worldwide
Trusted by leading brands worldwide
The team your campaigns get
100+
Specialists across paid channels
700+
Brands served worldwide
22+
Years in eCommerce
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Why LinkedIn spend disappoints B2B teams
LinkedIn charges the highest CPCs in advertising and rewards nobody for sloppy targeting. When the platform disappoints, one of these three problems is usually why.
Clicks from the wrong seniority
Interns click too, and at LinkedIn prices every wrong-audience click costs real money. Role and seniority filters keep spend on the people who can buy.
Leads your sales team rejects
Volume looks fine until sales works the list and finds students and job seekers. We filter for fit before a lead ever reaches your CRM.
Reported on the wrong timescale
B2B deals close in months, so week-one ROAS reads as failure. We report in pipeline stages, matched to your sales cycle.
How we run B2B ads on LinkedIn
Built for buying committees
Campaigns target the roles that decide: job function, seniority, company size, and industry, weighted by who signs and who influences.
ABM from your account list
We build matched audiences from your named-account lists and CRM segments, so ad spend concentrates on companies your sales team already wants.
Lead quality gets a gate
Lead-gen forms are tuned and every batch is checked for fit before it syncs to your CRM. Junk titles get filtered, and the filter tightens monthly.
Reporting that fits B2B cycles
Campaigns report in pipeline stages and opportunity value, so a quarter-long deal cycle is measured on its own clock.
Closed-won data feeds targeting
Offline conversions flow back from your CRM, so campaigns optimize toward the leads that became deals, and the leads that never closed teach the targeting too.
Formats used on purpose
Document ads, thought-leader posts, conversation ads, and video each have a job in the funnel, and each one is tested before it earns budget.
What the LinkedIn Ads service includes
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See what LinkedIn can do for your pipeline
Tell us who you're trying to reach and we'll map the audience on LinkedIn, estimate what it costs to reach them, and show you what the first campaigns would look like.
How we launch your LinkedIn Ads campaigns
LinkedIn budgets earn trust in stages. The first quarter proves targeting and lead quality on a contained spend, and scale follows the pipeline data, with your approval at each stage.
Audit and ICP mapping
The $0 audit reviews any existing account, and we map your ideal customer profile to LinkedIn's targeting facets before spend is planned.
Audience and format build
Audiences, suppression lists, and the first creative set are built and sized, with spend caps that keep the learning phase contained.
Lead quality gate
The first lead batches are scored against your ICP with your sales team, and targeting tightens until the fit rate holds.
CRM loop and testing
Offline conversions connect back from your CRM, and format tests begin against the leads that actually progress.
Scale by pipeline
Budgets grow where pipeline value follows, and the report that approves each increase is written in deal terms.
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B2B campaigns and results by scandiweb
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LinkedIn Ads for the brand behind 25+ million installed screens
-29.4%
CPA on LinkedIn Ads
+47.6%
Conversions
+41.4%
Conversion rate
Learn more
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Live chats up 90.9%: a Canadian industrial distributor on Google Ads
+320%
Contact form submissions
-60.6%
Cost per conversion
+100%
Lead forms
Learn more
What clients say about working with scandiweb
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Put your ads in front of your audience in LinkedIn
The $0 audit reviews your account and your ICP, and shows which roles see your ads today and which should.
LinkedIn Ads questions answered
What is LinkedIn Ads management?
LinkedIn Ads management is the planning and running of paid campaigns on LinkedIn: audience and account targeting, ad formats and creative, lead-gen forms, bidding, and reporting. For B2B sellers it is mostly a lead-quality discipline, because the platform charges too much per click to waste any on the wrong roles.
Who should advertise on LinkedIn?
B2B sellers with a defined buyer role and a deal size that supports premium clicks: manufacturers, wholesalers, SaaS, and services selling into named industries. If your buyer cannot be described by role or company type, cheaper channels deserve the budget first, and we will say so.
How do you keep lead quality high?
Three controls: qualification questions on the form, audience filters on role and seniority before spend, and a monthly review where your sales team's verdicts tighten the targeting. Leads that never progress teach the campaign as much as the ones that close.
How do you measure results over a long sales cycle?
In stages. Cost per qualified lead is readable within weeks, pipeline value within a quarter, and closed-won revenue on your sales cycle's own schedule. Offline conversions from the CRM keep each stage honest, and no report judges a quarter-long deal on week-one ROAS.
Are LinkedIn Ads worth the higher CPCs?
When the deal size fits, yes. LinkedIn clicks cost several times more than other channels, and they are the only clicks you can buy by job title, seniority, and company. For products with strong deal values, one qualified buyer outweighs the premium many times over. The audit sizes this for your numbers.
Which LinkedIn ad formats work for lead generation?
Can you target our named account list?
Yes. Company lists from your CRM become matched audiences, and suppression lists keep spend off customers and competitors. List-based campaigns pair with your sales outreach, so ads warm the same accounts your team is calling.
Do LinkedIn audiences work anywhere else?
Yes, on Microsoft's search network, where campaigns can target by LinkedIn company, industry, and job function. It is often the cheapest way to reach the same audience, and our Bing Ads management service covers it.
Plan your LinkedIn campaigns with us
Tell us who you sell to and what a qualified lead is worth. A B2B ads specialist replies with an audience plan and audit findings.
Prefer to talk now? Book a call straight away, or email us at: [email protected]
Ready to get started with LinkedIn Ads?
