Bounce rate
Bounce rate is the percentage of users who leave your site after viewing just one page. A high bounce rate usually means users didn’t find what they were looking for or had no clear reason to stay or click.
What we do:
We identify pages with high bounce rates and fix unclear messaging, weak CTAs, or poor layout to keep users engaged and moving deeper into the site.
Entrance
Entrance refers to the first page a user lands on when visiting your site. These pages set the tone for the experience and influence whether the user continues or leaves.
What we do:
We analyze top entry points and optimize them with clear value propositions, faster load times, and immediate relevance to user intent.
Click-Through Rate (CTR)
CTR measures how often people click on links, buttons, or calls to action. A low CTR typically points to weak copy, confusing layout, or irrelevant offers.
What we do:
We improve CTR by testing different headlines, CTA placements, button designs, and offer positioning, especially on key conversion pages.
Pages per visit
This metric shows how many pages a user views in one session. Higher numbers can indicate interest, but they can also point to confusion if users are struggling to find what they need.
What we do:
We streamline navigation and internal linking to make it easy for users to find what they want fast, without getting lost or frustrated.
Page load time
Load time directly affects user behavior. Slow pages lead to drop-offs, especially on mobile. Research shows that even a one-second delay can hurt conversions.
What we do:
We work with your dev team or ours to improve performance and speed through optimizing assets, scripts, and backend performance across devices.
Return on Investment (ROI)
ROI in CRO is about generating more revenue without increasing ad spend. It’s the most important metric when justifying optimization work.
What we do:
We tie every test and improvement to business goals, tracking changes in revenue, lead value, or average order value to show true ROI.
Leads generated
For lead-gen businesses, this means contact form submissions, demo requests, or quote inquiries. Low lead volume often points to friction in forms or unclear value.
What we do:
We simplify forms, test layouts, and rewrite CTA copy to increase lead volume without sacrificing quality.
Website traffic
Traffic volume doesn’t matter if it doesn’t convert, but understanding where it comes from helps shape better conversion strategies.
What we do:
We segment traffic by source and behavior, then test personalized flows for organic, paid, and referral visitors.
Exit rate
Exit rate shows where users leave your site after visiting more than one page. A high exit rate on important pages (like product or checkout) often signals unresolved friction.
What we do:
We use heatmaps, recordings, and surveys to learn why users leave, then test changes to keep them moving forward.
Cost Per Conversion (CPC)
CPC tells you how much you're spending to get a sale or lead. High CPCs can destroy ROI, even with good traffic.
What we do:
We lower CPC by increasing conversion rates on your existing traffic so every click delivers more value.
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