Conversion Rate Optimisation Services

We Guide Your eCommerce Business to Higher Conversions

From A/B testing to customer journey optimization & full redesign, our strategies are tailored to address the unique challenges of your business.

Ongoing CX optimization

UX & CRO research

UI, web & app design

Checkout optimisation

Customer journey revamp

Accessibility analysis

A/B testing

AI-implementation

And more!

Start with a free audit of your website

Get Started

Improving conversion rates for global brands

What is conversion rate optimisation

Conversion Rate Optimisation (CRO) for eCommerce is a systematic approach to increasing the percentage of website visitors who complete a desired action, such as making a purchase.

It involves understanding how users navigate your site, what actions they perform, and what's stoping them from completing your goals.

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What eCommerce UX & CRO services scandiweb provides

Ongoing CX Optimisation

Continuously refine your customer experience, boosting customer satisfaction and loyalty, which can lead to higher sales over time.

Checkout Optimisation

Streamline your checkout process to reduce cart abandonment and increase completed purchases, directly contributing to your bottom line.

A/B Testing

Conduct controlled experiments on your website, helping you make data-driven decisions that can significantly improve your conversion rates.

User Research & VOC

Gather and analyze direct customer feedback, enabling you to understand and cater to your customers' needs better, thus fostering customer loyalty.

Customer Journey Revamp

Revitalise your customer journey, enhancing the user experience from first touch to purchase, which can lead to increased customer engagement and sales.

CRO Hypothesis Validation

Test and validate your CRO hypotheses, providing you with actionable insights to improve your website's effectiveness and drive revenue growth.

User Personas Definition

Create detailed user personas, helping you understand your target audience better, personalise your marketing strategies, and thereby, attract more potential customers.

Quantitative Data Analysis

Perform thorough data analysis, giving you valuable insights into user behavior and trends, helping to inform your business decisions and improve your overall performance.

eCommerce Benchmarking

Compare your eCommerce performance against industry standards, helping you understand where you stand in the market and identify areas for improvement.

UX Audit & Analysis

An in-depth examination of your website's usability and design that uncovers potential enhancements to user experience, boosting user engagement and satisfaction.

Accessibility Analysis

By ensuring your site is accessible to all users, you enhance inclusivity and widen your potential customer base, thus improving your overall market reach.

UX Mapping

Through mapping the user experience, you gain a clear understanding of user behavior and can identify potential pain points, allowing for targeted improvements that increase customer satisfaction.

Sitemap Audit

A comprehensive audit to optimise your website's structure and navigation, making it easier for customers to find what they're looking for.

UX Hypothesis Validation

Testing and validation of UX hypotheses provide actionable insights to improve your site's design and functionality, leading to a more satisfying user experience and a higher conversion rate.

Wireframes Development

By developing wireframes, you get a blueprint for your website's design that can be evaluated and adjusted before implementation, ensuring a user-friendly layout that aligns with your customers' needs.

User Testing

User testing provides valuable feedback on your website from the user's perspective, helping you make improvements that align with your audience's preferences, thus improving usability and customer satisfaction.

Mobile-First and Responsive Design

Prioritizing mobile design ensures your site looks great and functions well on all devices, enhancing user experience and reach.

Visual Prototyping

This allows early evaluation of design concepts, enabling effective, user-centric decisions that enhance overall site appeal and functionality.

Validation of UI Efficiency

Verifying UI effectiveness ensures a smooth, intuitive user journey, boosting engagement and conversion rates.

Interactive Prototyping

Interactive models offer a hands-on preview of your site, allowing for user-informed design improvements that increase usability and satisfaction.

Style Guides and Specifications

These provide design consistency across your site, enhancing brand recognition and ensuring a cohesive, satisfying user experience.

Navigation Menu Upgrade

Upgraded navigation improves site discoverability, making it easier for customers to find what they want and thereby increasing sales potential.

Pattern Libraries & Design Systems

Implementing these tools ensures design uniformity, streamlines the design process, and fosters consistent, intuitive user interactions.

Achieve amazing results

trough conversion rate optimisation

View more case studies

View More Case Studies

Our CRO & UX methodology

We follow a step-by-step CX-driven design methodology and custom-tailor it to the goals, needs, and context of each of our clients

Business analytics

CRO & UX

Design team

Each team is responsible for a specific part of the process, with deliverables validated against requirements.

Start with a free audit of your website

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Our research methodology is powered by the knowledge from the leading research Institutions

What our happy customers say about us

It’s been an extremely fruitful relationship and we are really, really happy.

Jeanine Frutuoso

Director of Marketing at Wainbee Limited

We had existing issues that could not be solved by the business partner we dealt with. Those issues have been fixed. Great team!

Kala Sivakumaran

IT Manager at House Of Electrical

scandiweb has consistently kept their timelines and have competent people with the technical expertise to finish the job.

Jón H. Bartels

Director of IT at Jysk

Working with scandiweb is a pleasure, their dedicated team makes working in an Agile way really quick, lean and simple.

Han Verhallen

Consultant Business Solutions at Afterpay

scandiweb has been really supportive and getting feedback on any topic is really quick.

Sabīne Nātriņa

IT system analyist at AirBaltic

We contFirst of all, they understood our needs the best, their knowledge of e-commerce growth is great for us and they are PWA industry front-runners

Mantas Paulauskas

Head of eCommerce at Novaturas

scandiweb proved to be a good fit and we are very happy with the dedication from both our team and the company.

Victor Emilson

Team Lead / PO at Happysocks

We are very satisfied with the work of the scandiweb team and hope to continue our collaborative work for a long time.

Björn Holmkvist

Digital Growth Manager at Cervera

scandiweb is obsessed with the work they do!

Mauricio Krantzberg

Director at Invicta Stores

It’s been an extremely fruitful relationship and we are really, really happy.

Jeanine Frutuoso

Director of Marketing at Wainbee Limited

We had existing issues that could not be solved by the business partner we dealt with. Those issues have been fixed. Great team!

Kala Sivakumaran

IT Manager at House Of Electrical

scandiweb has consistently kept their timelines and have competent people with the technical expertise to finish the job.

Jón H. Bartels

Director of IT at Jysk

Working with scandiweb is a pleasure, their dedicated team makes working in an Agile way really quick, lean and simple.

Han Verhallen

Consultant Business Solutions at Afterpay

scandiweb has been really supportive and getting feedback on any topic is really quick.

Sabīne Nātriņa

IT system analyist at AirBaltic

We contFirst of all, they understood our needs the best, their knowledge of e-commerce growth is great for us and they are PWA industry front-runners

Mantas Paulauskas

Head of eCommerce at Novaturas

We had existing issues that could not be solved by the business partner we dealt with. Those issues have been fixed. Great team!

Kala Sivakumaran

IT Manager at House Of Electrical

It’s been an extremely fruitful relationship and we are really, really happy.

Jeanine Frutuoso

Director of Marketing at Wainbee Limited

We contFirst of all, they understood our needs the best, their knowledge of e-commerce growth is great for us and they are PWA industry front-runners

Mantas Paulauskas

Head of eCommerce at Novaturas

scandiweb has consistently kept their timelines and have competent people with the technical expertise to finish the job.

Jón H. Bartels

Director of IT at Jysk

Working with scandiweb is a pleasure, their dedicated team makes working in an Agile way really quick, lean and simple.

Han Verhallen

Consultant Business Solutions at Afterpay

scandiweb has been really supportive and getting feedback on any topic is really quick.

Sabīne Nātriņa

IT system analyist at AirBaltic

scandiweb proved to be a good fit and we are very happy with the dedication from both our team and the company.

Victor Emilson

Team Lead / PO at Happysocks

We are very satisfied with the work of the scandiweb team and hope to continue our collaborative work for a long time.

Björn Holmkvist

Digital Growth Manager at Cervera

scandiweb is obsessed with the work they do!

Mauricio Krantzberg

Director at Invicta Stores

The SEO support received from scandiweb helped us identify areas of improvement and improve overall SEO on our website.

Sergio Reseco

Digital Content Coordinator at BUFF®

I've overseen other eCommerce re-platform projects, and the experience with scandiweb has been superior across each phase.

Ryan Miller

Kuru Footwear product owner

Partnering with scandiweb allowed us to bring a site to market with 3–4 times better performance than any other site in the client's portfolio.

Jason Barney

Chief Architect at Evaporate IT

We are very satisfied with the work of the scandiweb team and hope to continue our collaborative work for a long time.

Björn Holmkvist

Digital Growth Manager at Cervera

scandiweb proved to be a good fit and we are very happy with the dedication from both our team and the company.

Victor Emilson

Team Lead / PO at Happysocks

scandiweb is obsessed with the work they do!

Mauricio Krantzberg

Director at Invicta Stores

I've overseen other eCommerce re-platform projects, and the experience with scandiweb has been superior across each phase.

Ryan Miller

Kuru Footwear product owner

The SEO support received from scandiweb helped us identify areas of improvement and improve overall SEO on our website.

Sergio Reseco

Digital Content Coordinator at BUFF®

Partnering with scandiweb allowed us to bring a site to market with 3–4 times better performance than any other site in the client's portfolio.

Jason Barney

Chief Architect at Evaporate IT

scandiweb team is very adept at creating high-quality specifications and proactively finding solutions.

David Hopkinson

Chief Technology Officer at Rockar

scandiweb.com's willingness to tackle the project no matter how complex brought the results that we envisioned.

Agne Araka-Innus

Head of Marketing at Spice

scandiweb is our strategic partner in terms of all tech delivery and know-how regarding UX, data analysis - whole 360 eCommerce experience. They has a future-looking attitude!

Henri Kruusel

Head of eCommerce & Marketing at Sportland

This is the most important project of all those years. That’s why we choose you - because we are 100% sure you will help us to deliver it in the best way.”

Giuseppe Leonardi

Head of Software development at Macron

It’s boring since it is going almost too well. I am genuinely surprised that how smoothly its going. I expected way more challenges and differences of opinion how to do things.

Matt Clark

Head of project and digital management at Jadaih Group

scandiweb proved to be a good fit and we are very happy with the dedication from both our team and the company.

Victor Emilson

Team Lead / PO at Happysocks

We are very satisfied with the work of the scandiweb team and hope to continue our collaborative work for a long time.

Björn Holmkvist

Digital Growth Manager at Cervera

scandiweb.com's willingness to tackle the project no matter how complex brought the results that we envisioned.

Agne Araka-Innus

Head of Marketing at Spice

scandiweb team is very adept at creating high-quality specifications and proactively finding solutions.

David Hopkinson

Chief Technology Officer at Rockar

scandiweb is our strategic partner in terms of all tech delivery and know-how regarding UX, data analysis - whole 360 eCommerce experience. They has a future-looking attitude!

Henri Kruusel

Head of eCommerce & Marketing at Sportland

It’s boring since it is going almost too well. I am genuinely surprised that how smoothly its going. I expected way more challenges and differences of opinion how to do things.

Matt Clark

Head of project and digital management at Jadaih Group

We are very satisfied with the work of the scandiweb team and hope to continue our collaborative work for a long time.

Björn Holmkvist

Digital Growth Manager at Cervera

scandiweb proved to be a good fit and we are very happy with the dedication from both our team and the company.

Victor Emilson

Team Lead / PO at Happysocks

This is the most important project of all those years. That’s why we choose you - because we are 100% sure you will help us to deliver it in the best way.”

Giuseppe Leonardi

Head of Software development at Macron

See All Testimonials