95 NPS
4.9
Conversion rate optimization services for eCommerce
Our CRO team finds where your store loses buyers and fixes it with research-backed A/B testing. CXL- and Baymard-certified researchers show you the evidence behind every change we test.
Trusted by 700+ leading brands worldwide
Trusted by 700+ leading brands worldwide
What is conversion rate optimization?
Conversion rate optimization (CRO) is a systematic approach to increasing the percentage of website visitors who complete a desired action, such as making a purchase or submitting a lead form. The work identifies what stops users from converting and removes those barriers through research and controlled A/B testing. Companies with an ongoing CRO program report 5.7x more revenue than companies without one.
eCommerce conversion rate optimization in numbers
150+
eCommerce stores optimized
$4B+
Generated for our clients per year
858+
User tests run across client programs
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Award-winning work for Läderach, Umniah, and Airthings
Where eCommerce stores lose conversions
Every visit that fails to convert was already paid for through your marketing. When conversion stays flat, cost per order climbs with each campaign, so the first job is measuring exactly where buyers stop.
Rising traffic without rising orders
Sessions climb after every campaign while the order count barely moves. Without step-by-step funnel data, nobody can say which page costs the most orders.
Abandoned carts at the payment step
Shoppers reach checkout and leave before paying, and most stores never learn why. Each abandoned cart is recoverable once the friction point is found.
Changes shipped without testing
Redesigns and new features go live on opinion, with no measurement of what each change did to conversion, so losses go unnoticed for months at a time.
What our conversion rate optimization services include
scandiweb has delivered eCommerce CRO services as one continuous program since 2015. Research produces the hypotheses and testing validates them, so every recommendation arrives with the numbers that justify it.
Research and analytics
User research shows how visitors move through your store: heatmaps and session recordings paired with analytics. Every finding feeds the testing backlog.
A/B testing program
Hypotheses are prioritized by expected revenue impact and tested on live traffic, with statistical confidence thresholds agreed before each test starts.
eCommerce UX audit
A structured page-by-page review of your store against documented eCommerce usability standards. See the method in our Jaguar UX audit case study.
Design and copy testing
New layouts and message variants are designed in-house and validated as live A/B tests. Every design change is backed by a measured result.
Checkout and funnel optimization
Each step between cart and confirmed payment is measured on its own, and friction points are fixed in order of how much revenue each one costs.
Ongoing CRO consulting
A dedicated consultant plans each testing cycle with your team and reports what every test won or lost, keeping the roadmap current as results arrive.
Book time with a senior CRO consultant
Olga Kimalana leads scandiweb's eCommerce CRO practice. On a short call, she will look at your analytics with you and name the tests she would prioritize on your store first.
How a scandiweb CRO program works
Our CRO website optimization services follow eight fixed steps, and the first two are free. Each step ends in a deliverable your team can read and keep, whichever direction you take afterward.
Free consultation call
A senior CRO expert goes through your goals and current conversion picture with you, and you leave the call knowing whether a program makes sense.
Personalized CRO program plan
You receive a program plan built around your store's specific obstacles, such as cart abandonment or unclear messaging, as the second free step of the program.
Meet your dedicated team
You meet the people who will work on your store and get one named lead as your day-to-day contact for the whole program, before it starts.
Benchmarking and competitor research
Your store is compared against eCommerce best practices and your closest competitors, and the roadmap targets the gaps that cost you orders.
Data and behavior analysis
Quantitative and qualitative data get reviewed together to show what motivates your users and at which point each segment stops buying.
Moderated user testing
Real users complete tasks on your store in moderated sessions, such as usability interviews and five-second tests, exposing what analytics alone misses.
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Conversion results from real programs
Every number here comes from the client's own published study and was measured during a scandiweb CRO program.
A/B testing wins for Sweden's kitchenware leader with 70+ retail stores
+745.72%
Revenue from cart abandonment emails
+148%
Mobile revenue
+73.32%
Add-to-cart rate after landing page revamp
Learn more
A regulated-market checkout rebuilt to cut errors and recover lost revenue
+38.5%
in revenue
+12%
in checkout conversion rate
−61.7%
in checkout errors
Learn more
AI-powered recommendations rolled out across three Baltic markets
35%
increase in CTA clicks
32%
increase in category block clicks
+89%
conversion rate for users who saw the block
Learn more
A multi-step checkout rebuilt into an accordion flow for a brand selling in 59 countries
291%
projected ROI on redesigned checkout
+176%
revenue
+40%
checkout conversion rate
Learn more
Curious what your store's version of these numbers looks like?
Start with an opportunity check – a CRO audit benchmarked against 150+ optimized stores, showing where your funnel leaks and what's worth testing first.
Why eCommerce teams choose scandiweb for CRO
Our CRO practice sits inside a 600+ person eCommerce engineering company, so a validated test win moves into production without a second vendor, and the program does not slow down when tests require real development work.
Certified CRO researchers
Our specialists hold certifications from CXL, Baymard Institute, and Nielsen Norman Group, the leading research bodies in conversion and UX.
Research depth on record
858 completed user tests and 21 full market research projects mean your first hypotheses build on evidence gathered long before your project starts.
Programs at any maturity
We set up CRO programs from scratch and take over existing ones, keeping whatever tooling and test history your team already has in place.
First fixes within weeks
The first 20+ obvious fixes from the audit are typically implemented within weeks, while the full testing program is still being planned.
Impact-effort prioritization
Every hypothesis is scored with scandiweb's own impact-effort model, so testing capacity always goes to the changes most likely to move revenue.
100+ growth specialists
Your program can draw on 100+ growth marketing specialists whenever a test calls for deeper analytics or channel expertise beyond the core team.
What our clients say
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An eCommerce agency since 2003
scandiweb delivers eCommerce conversion rate optimization services alongside full development for 700+ clients, with 894+ Adobe certifications on the team and Google Premier Partner status.
Research-certified and award-winning CRO team
Work with a certified conversion rate optimization team
scandiweb delivers conversion rate optimization services for eCommerce brands in 45 countries – UX researchers, data ▎ analysts, and developers under one roof, certified by CXL, Baymard, and Nielsen Norman Group.
Frequently asked questions about conversion rate optimization
What is conversion rate optimization?
Conversion rate optimization is the process of increasing the share of visitors who complete a purchase or another target action. It pairs user research with controlled A/B testing to find what blocks buyers and to verify every fix on live traffic. The revenue comes from visitors you already have, so gains arrive without extra ad spend.
What does a CRO audit include?
A free CRO audit reviews your analytics setup and examines your store's funnel step by step. You receive a written list of conversion barriers in priority order, with the fix or test we recommend for each. It also flags the quick wins your team can implement immediately, before any testing program begins.
How long until CRO shows results?
Website conversion rate optimization delivers in two stages. Straightforward fixes ship early in the program, while A/B tests require enough traffic to reach statistical confidence, so the first validated wins usually land inside two to three months. Gains then build as each test round starts from what the last one proved.
What is a good eCommerce conversion rate?
A conversion rate of 2–3% is average for eCommerce, and top performers reach 5% or more. Averages shift by industry and price point, so the more useful benchmark is your own store's trend measured month over month. A CRO program's job is moving that trend, whatever your starting point.
Do your conversion optimization services work on any platform?
Yes. We deliver conversion optimization services for stores on Magento (Adobe Commerce), Shopify and Shopify Plus, BigCommerce, and custom builds. The research and testing method is the same everywhere, and implementation is handled by developers certified in your platform, so test winners go live in your own codebase.
How much do conversion rate optimization services cost?
The audit that starts every scandiweb program is free, and the program itself is scoped from what the audit finds, mainly your store's complexity and the testing volume you want to sustain. Clients typically save around $500K a year compared with building the same CRO team in-house, and you see a tailored offer with the expected return before anything is signed.
What does a CRO consultant do?
A CRO consultant finds why visitors leave without buying and directs the work that fixes it. At scandiweb, your conversion rate optimization consultant owns the testing roadmap and reports each result in revenue terms, with an in-house team designing and shipping every validated change.
How do CRO and SEO work together?
SEO grows the traffic reaching your store, and website CRO increases the share of that traffic that buys, so each discipline raises the return of the other. Improving conversion also makes every future SEO gain worth more in revenue terms. Our growth team plans both against the same analytics, and no research is done twice.
Which metrics do CRO services improve?
Conversion rate is the headline number, and a program is judged on the metrics behind it: add-to-cart rate, checkout completion, average order value, and revenue per visitor. Website conversion rate optimization services report movement in each after every test, and you always know which stage of your funnel improved and by how much.
Why choose scandiweb for conversion rate optimization services?
scandiweb brings agency-scale engineering to CRO: the practice is part of a 2,100+ project eCommerce company and is led by a named Head of CRO, UX & Design. Client case studies are published with their numbers, and every program starts with a free CRO audit, which lets you judge the recommendations before committing to anything.
Get your free CRO audit
Prefer to talk now? Book a call straight away, or email us at: [email protected]
Related services
Find out what a CRO program would change on your store
Start with the free CRO audit and see the case for a program built on your own data.
