Free resource

Customer Loyalty:
How to turn customers into brand advocates

Find out in this eBook
  • ​Loyalty program landscape in Europe vs. the US
  • Customer loyalty metrics
  • New ways to gain customer loyalty
  • Loyalty program types
  • Loyalty program examples in different industries
  • Steps of building a loyalty program
  • Technical implementation of a loyalty program
  • Loyalty marketing challenges in 2023
In today's highly competitive business environment, customer loyalty is more important than ever. Building a loyal customer base can help businesses increase revenue, improve customer retention rates, and generate positive word-of-mouth marketing. However, developing and maintaining customer loyalty is not always easy. It requires a deep understanding of customer needs, preferences, and behaviors and a strategic approach to building lasting relationships with customers.

This eBook provides a comprehensive guide to building customer loyalty, from understanding the customer journey to implementing effective loyalty programs. We also explore different technologies for creating loyal programs and how to use data to inform loyalty strategies. Whether you are a small business owner or a marketing professional, our eBook offers valuable insights into creating a loyal customer base and driving long-term success.
Arseniy Sergeyev
Customer Loyalty Lead
Olha Cicek
Business Analyst
Aleksandre Gorgadze
Business Analyst


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