Informed eCommerce decisions driven by actionable analytics

Swiftly extract valuable insights, optimize sales funnel, and boost revenue with Scandiweb eCommerce analytics experts

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We empower the leading global brands

Why outsource business analytics to a dedicated team?

Don’t let eCommerce analytics routine stall your business. Get out of data silos and start winning with dedicated eCommerce analytics services

In eCommerce, data analysis is always tricky. How should you dissect the numerous stats and numbers across different sources and put all that into efficient data-driven decisions?

Scandiweb dedicated analytics team takes full care of that—we instantly provide you with meaningful, action-ready insights both for low-hanging fruit wins and long-term planning.

5 business issues a dedicated analytics team can tackle right away

Spotting bottlenecks in the sales funnel

Definition of valid eCommerce KPIs

Figuring out the reasons for checkout and cart abandonment

Identification of the right data for informed decisions

Assessment of ROI of development changes

Why choose Scandiweb analytics team?

20+ experienced analytics experts at ¼ of an in-house specialists cost

Hire analytics experts who are ready to take on business analytics tasks of any complexity

Seamless integration with in-house dev teams

Our eCommerce analysts will merge with your in-house dev team in no time

Up-to-date, Google-appraised analytics practices

Benefit from the best analytics practices appraised by Google

Streamlined insights extraction

We craft comprehensive workflows for making truly informed business decisions

Action plan development both short- and long-term

Get an all-encompassing action plan bot for reaping low-hanging fruit and improving performance in the long run

See success stories

View Success Stories

What dedicated analytics services Scandiweb provides

We deliver full-cycle, streamlined business analytics services, with strong attention to detail—from data audit, sales funnel optimization, integrations to custom analytics solutions

Analytics auditing

Google Analytics in-depth auditing and health checks
dataLayer and Google Tag Manager auditing
Transaction tracking coverage audits
Marketing platforms tracking auditing (Facebook pixel and CAPI, Google Ads tracking, affiliate marketing tracking, etc)
Analytics audit report
Implementation of improvements for action items

Implementation of new analytics setups, migrations, or fine-tuning

eCommerce dataLayer implementation
Marketing scripts and tracking events setup for tag manager (e.g. Google Tag Manager)
Analytics platform configuration (e.g. Google Analytics, Adobe Analytics, etc) and customization
Shopping behavior funnel and checkout steps tracking
Advanced user flow segmentation
Tracking script migration plan

Elimination of data discrepancies

Spotting issues in the tracking code's technical implementation
Shopping funnel analysis and main drop-off points
dataLayer input and output data validation

Integrations and setup of marketing tracking pixels and APIs

Facebook pixel and conversion API implementation
Google Ads conversions tracking, dynamic remarketing setup
Affiliate platforms tracking (CJ Affiliate, ShareASale, Rakuten, etc)
Ad platforms conversion tracking and dynamic remarketing setups (Google Ads, Microsoft Ads)

Business intelligence, KPI dashboards & reporting automation

Advanced reporting automation and BI dashboards
Real-time performance reporting and alerts
Custom dashboards with multiple data sources
eCommerce store performance analysis and recommendations report
Retention analysis and modeling
Launch monitoring
Product performance and purchasing trends
Customer segmentation

Data warehousing

Company data needs definition: sync with stakeholders to identify business requirements and expected deliverables of the project
Outlining data sources, necessary tools and corresponding table schemas
Configuration and setup of tools and pipelines (e.g. Fivetran, Segment, Zapier, etc)
Data warehousing implementation (e.g. BigQuery, RedShift, Snowflake, etc), QA of the setup
Linking data from various sources for a holistic overview
Data transformations: filtering, splitting, merging, enriching, and deleting duplicates (with tools like Metillion, DBT, dataform, etc)
Setting up business intelligence tools for data visualization and dashboard creation

Get experienced analytics experts for your business in 48h

Connect with us to discuss your project 👌

Account manager

Rudolfs Freibergs

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eCommerce analytics methodology appraised by Google

Google Analytics

@googleanalytics

· 3 Jul 2021

How @scandiweb created a live-mode dashboard for A/B test results with Data Studio: http://bit.ly/2PcDH8E #measure

Google Analytics

@googleanalytics

· 22 Jun 2018

Data blending and custom metrics in Google Data Studio: How to create custom formulas in Google Data Studio when segments and filters are applied: http://bit.ly/2FNCHGS /by @pludinjshJ for @scandiweb #measure

Google Analytics

@googleanalytics

· 6 Oct 2018

How to find valuable insights with Google Data Studio https://stories.scandiweb.com/how-to-find-valuable-insights-with-google-data-studio-fbc507db0365 /by
@pludinjshJ for @scandiweb #measure

How Scandiweb enables eCommerce growth through efficient business analytics

The leading kitchenware retailer

Enhanced digital analytics setup for data-driven decisions with Data Layer, GTM, GA, and GDS. Cervera got a 148% increase in mobile revenue after fixing “low-hanging fruits” and a 745.72% revenue increase for cart abandonment emails.