Rated by 700+ brands
4.9
Meta Ads management services for Facebook and Instagram
Facebook and Instagram ads managed by a Meta Business Partner, with creative tested on a schedule and conversions measured server-side.
Trusted by leading brands worldwide
Trusted by leading brands worldwide
The delivery record behind our Meta work
$4B+
Processed for clients yearly
700+
Brands served worldwide
2,100+
Projects delivered since 2003
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Where Meta ad accounts lose their returns
Meta rewards fresh creative and reliable purchase signals, and most accounts we audit are starved of both. Three patterns explain nearly every falling ROAS we see.
Tracking broke and nobody noticed
Since the privacy changes, browser pixels alone miss a share of purchases, so the algorithm learns from partial data. The Conversions API restores the signal.
One creative, run to death
A single winning ad gets scaled until the audience stops looking. We produce and rotate variants on a schedule, so no single asset carries the account.
Audiences full of past buyers
Retargeting pools that never exclude recent purchasers spend money re-selling to people who already bought. Exclusions are the cheapest fix in the account.
How we keep Meta accounts earning
A Meta Business Partner
scandiweb holds Meta Business Partner status, which brings beta access and direct platform support to your account.
Creative made in-house
Statics, videos, and catalog templates come from our own designers, briefed on your margins and produced on a testing calendar.
Server-side purchase signals
We set up the Conversions API next to the pixel, so the algorithm optimizes on purchases the browser alone would miss.
Advantage+ with guardrails
Automated shopping campaigns get budget only where the catalog, exclusions, and creative pool are ready for them.
Catalogs at product level
Feed quality, dynamic templates, and country or language variants managed at SKU level for stores with large catalogs.
Spend judged in profit
We do not report from Meta's numbers alone. Ad spend is reconciled against your store revenue and margins, in the same format as your other channels.
Inside our Meta Ads management
How we take over a Meta account
The first month decides whether Meta spend compounds or stalls, so it follows a fixed order: signals first, then creative, then scale. You approve each stage before money moves to the next.
The $0 account audit
One ad account reviewed at no fee: signal quality, creative fatigue, audience overlap, and spend spread, each priced by what it costs you.
Purchase signal repair
Conversions API events set up and deduplicated against the pixel, because scaling on broken purchase data just buys mistakes faster.
Creative cycle one
The first batch of ads is produced and tested against your current best, with clear rules for what graduates to more budget.
Structured scaling
Winning creative and audiences get more spend in steps, with Advantage+ added where the account is ready for automation.
Profit reporting
Monthly reports reconcile Meta spend against store revenue and margin, and the next cycle is planned from what they show.
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Meta accounts, before and after scandiweb
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Two winter months of Meta Ads for a luxury outerwear brand
+93%
Revenue on Meta Ads
13.58
ROAS across both months
45%
Advertising costs
Learn more
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+404% revenue during peak season with targeted Meta Ads
+404%
Revenue
+126.6%
Conversion rate
+33.7%
Average order value
Learn more
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The Meta Ads lead engine behind a motorcycle tour operator
20,000+
Leads from Meta ads
13,000+
Leads from Facebook
6,000+
Leads from Instagram
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What our clients say afterward
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Find out what your Meta account is returning
The $0 audit reads your signals, creative, and audiences, and prices each problem it finds before you spend anything on fixing it.
Meta Ads management questions answered
What is Meta ad management?
Meta ad management means planning and running paid campaigns across Facebook, Instagram, Messenger, and WhatsApp: audience strategy, creative production and testing, catalog and Advantage+ campaigns, conversion tracking, and reporting. Done properly, it is a weekly discipline of feeding the algorithm fresh creative and clean purchase data.
Do Meta ads still work after the tracking changes?
Yes, but only with the plumbing rebuilt. Browser pixels now miss a share of purchases, so we set up the Conversions API server-side and deduplicate it against the pixel. Accounts running both signals report more of their true sales, and the algorithm optimizes on data that is closer to complete.
What is a good ROAS for Meta ads?
There is no universal number, because a good ROAS depends on your margins: a 3x ROAS can lose money on thin margins while 2x prints profit on strong ones. We set the target from your unit economics during the audit, then report against it in revenue and margin terms.
Should we use Advantage+ shopping campaigns?
Usually yes, once the account is ready. Advantage+ scales what it is given, so broken signals, missing exclusions, or a thin creative pool get scaled too. We prepare those three first, then move budget into automation in steps.
How much does Meta ads management cost?
Agency pricing runs as flat fees, spend percentages, or blends, and the fee only makes sense against what the account returns. Our work starts with a $0 audit that prices the problems in your account first, so the management fee is judged against fixes you can see. You set the ad budget throughout.
Should we advertise on Facebook or Instagram?
Usually both, weighted by where your buyers are. Meta delivers across both from one campaign and reports them separately, so the split is a reading exercise, and the answer changes by product and season. One of our clients books thousands of leads from each, in very different proportions.
How do you deal with creative fatigue?
With a production calendar. New statics, videos, and hooks enter testing every cycle, winners graduate to more budget, and tired assets retire before performance drops. The account never depends on one ad staying alive.
Who makes the images and videos for our ads?
Our in-house design team does, briefed on your products and margins. You approve every asset before it runs, existing brand materials are reused where they fit, and everything we produce for the account belongs to you.
Start with a free Meta Ads audit
Share your store URL and your monthly ad spend, and a Meta specialist will come back with what we'd look at first. A full account audit needs view-only access, which we'll walk you through if you want to go ahead.
Prefer to talk now? Book a call straight away, or email us at: [email protected]
Ready to get more from Meta Ads?
Tell us about your store and your goals, and we'll come back with a plan for your Facebook and Instagram campaigns and what results to expect.
