Rated by 700+ brands
4.9
Bing Ads management services on Microsoft Advertising
Microsoft Advertising reaches buyers your Google campaigns never see, usually at a lower CPC, and our certified team runs both engines side by side.
Trusted by leading brands worldwide
Trusted by leading brands worldwide
The size of our paid media practice
70+
Sites monitored and optimized monthly
20+
Markets covered by our campaigns
22+
Years in eCommerce
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Why advertisers add Microsoft too late
Most merchants meet Bing Ads only after Google CPCs stop making sense. The three problems below are what we usually find when we open a neglected Microsoft account.
Google budgets hit a ceiling
When every extra dollar on Google buys costlier clicks, the cheapest growth is often a second engine. Microsoft reaches those buyers at lower auction prices.
An import nobody maintains
Campaigns imported from Google once and never touched drift out of sync: paused ads keep running and new products never arrive. We keep the import current.
Shopping without a feed plan
Microsoft Shopping has its own feed rules, and a copied Google feed leaves listings unapproved. We build the feed for the engine it serves.
How we manage Bing Ads campaigns
Cheaper clicks, same intent
Microsoft searchers convert like Google searchers, and the auctions cost less. We size the budget from your own numbers and treat the channel as a profit source.
Imports done properly
We import your Google Ads campaigns, then rebuild what the import cannot carry: negatives, feeds, and conversion goals set up for Microsoft.
LinkedIn targeting on search
Microsoft Advertising can target by LinkedIn company, industry, and job function, a B2B layer no other search engine offers.
Feeds built for Microsoft
Product feeds get their own Microsoft rules and categories, so Shopping listings are approved and priced to sell from day one.
Both engines, one strategy
The same specialists run your Google and Microsoft accounts, so budgets move to whichever engine earns more that month.
Certified on the platform
Our paid search team holds Microsoft Advertising certifications and manages Bing alongside Google every day, so your account gets dedicated specialists.
What our Bing Ads management covers
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How the Bing Ads work begins
Whether the account exists or not, the first step prices the opportunity: what Microsoft traffic would cost you and what it should return. Nothing launches before you approve those numbers.
The $0 opportunity audit
An existing Microsoft account gets a full review at no fee. Without one, we size the opportunity from your Google data and your margins.
Account build or import
New accounts are built clean, and existing Google campaigns are imported with negatives, goals, and feeds rebuilt for Microsoft.
Search and Shopping split
Budgets are set separately for search and Shopping, because the two earn differently on Microsoft and drift if managed as one.
Weekly account tuning
Bids, queries, and budgets move every week, and each change lands in a shared log you can open at any time.
Monthly engine comparison
Reports compare Microsoft against your other engines in the same revenue terms, so the channel keeps its budget only by earning it.
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Results from Microsoft accounts we manage
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A touchscreen inventor's Microsoft account after twelve months
-68%
CPA on Microsoft Ads
+224%
Conversions
+150%
Conversion rate
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A wool retailer secures revenue on Google and Microsoft
+52.17%
Conversions
+82.07%
ROAS on the account
-51.52%
Cost per conversion
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+30% conversions with margin tracking via Google and Bing Ads
+30%
ROAS on average, month over month
+30%
Conversions
-16%
Total cost
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What clients say about working with scandiweb
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See what Bing could add to your revenue
The $0 audit sizes what Microsoft Advertising would add to your results, in your numbers and your margins.
Bing Ads questions, answered straight
What is Bing Ads management?
Bing Ads management is the running of paid campaigns on Microsoft Advertising, the network behind Bing, Yahoo, and Microsoft partner sites. The work covers keyword and Shopping campaigns, feeds, audiences, bids, and reporting, managed alongside your other paid channels so the budgets compare fairly.
Can you import our Google Ads campaigns?
Yes, Microsoft Advertising imports Google campaigns directly, and that import is where most accounts go wrong. We rebuild the pieces an import drops, negatives, conversion goals, and product feeds, and then keep the two accounts synced on a schedule.
What does Microsoft Advertising include beyond search?
Shopping campaigns with their own product feed rules, the Microsoft Audience Network for native placements, remarketing, and targeting by LinkedIn attributes such as industry or job function. The LinkedIn layer is unique to Microsoft and gives B2B sellers a search filter no other engine has.
What results should we expect from Bing Ads?
Less volume than Google and, in most accounts we run, better efficiency on the spend. The case studies on this page show the pattern: lower acquisition costs and conversion rates that hold. Your audit sets the expectation in your own numbers before anything launches.
Is Bing Ads worth a separate budget?
For most eCommerce accounts we audit, yes, and the audit proves it either way at no cost. Microsoft auctions are usually cheaper than Google's for the same query, so even a modest budget can return well. The channel earns a permanent budget only when its numbers hold up against your other engines.
How are Bing users different from Google users?
Do you run Google and Microsoft together?
Yes, and that is the point. The same specialists manage both accounts, compare them in one shared revenue report, and move budget to whichever engine is earning more that month. You get one strategy across both engines, without two agencies arguing over attribution.
How fast can Bing campaigns go live?
With an existing Google account, an import can have campaigns running within days, and the rebuild work follows while they run. From zero, the account build takes longer because feeds and conversion tracking come first. Either way, launch waits for tracking to be right.
Learn your Bing Ads opportunity
Define the path toward 300–500% ROI
Send your store URL and, if one exists, the Microsoft account ID. A specialist replies with what the channel should return for you.
Prefer to talk now? Book a call straight away, or email us at: [email protected]
Let's build something great together
Planning a new store, expanding to global markets, or looking to adopt latest technology? Reach out to us, and let's make it happen.
