Full analytics service for the global leaders in neck and head accessories
Data analytics drives improved eCommerce KPIs and conversion rates
Approach
Advanced Google Analytics 4 tracking setup and full user-journey tracking for BUFF's 45 store views
Monthly eCommerce BI reporting and recommendations
Server-side tracking implementation for marketing and web analytics
Data warehouse setup, data ownership revision, advanced analysis, and KPIs visualizations
Ongoing analytics support and consultation
Highlights
BUFF® is a world-renowned sports and lifestyle accessories brand operating in more than 70 countries. scandiweb has been working with BUFF® since 2017, supporting them with development, migration, CRO, analytics, SEO, and other projects
Ongoing analytics support and consultation for new feature implementations and data monitoring
Enhanced eCommerce tracking
Server-side tracking
Custom event tracking
Implementation of 3rd party tracking software/platform
Criteo
Floodlight
Impact
LinkedIn
Google Ads
Zemanta
Migration to OneTrust consent management platform to simplify CCPA and GDPR compliance and address prior data loss; Google Consent Mode implementation and Equalweb accessibility setup
Google Tag Manager server-side tracking implementation for enhanced data privacy, improved performance, and the ability to measure user activity across different devices and platforms
Seamless checkout funnel tracking across separate checkouts for the global store and main store views with the eShopWorld checkout plugin; checkout trends analysis and post-launch analysis
Results
Successful tracking implementation for BUFF® stores in 40+ markets
Google Consent Mode brought a 75% increase in the user data captured
Navigation menu revamp and other website performance improvements after qualitative and quantitative data analysis. Results the first month after optimization vs. previous period
+49.8% eCommerce conversion rate on desktop
+69.9% visitors
+195.2% eCommerce conversion rates on mobile
+176.1% revenue
Through improved data analytics, scandiweb's Analytics team has enabled data-driven optimization and decision-making for BUFF®