Get to Know Our Work

eCommerce Builds Traffic Acquisition UX & CRO Data & Analytics Support & Maintenance

DIGITAL ANALYTICS REVAMP

Full ownership and one reliable partner in charge of technology, UX, and analytics

Leveraging data to enrich visitor experiences

Approach

scandiweb and The Met collaborate to overhaul the museum's digital analytics
Focus on optimizing data collection and tracking methods
Integrate data while respecting departmental needs

Highlights

Analytics workshops tailored for
The Met's library, digital, and retail teams

Unified tracking and
data collection system

Detailed audits of existing GA4 properties for error identification

Full user journey data collection
in a unified GA4 property

Export of historical data from UA to BigQuery and visualized in Looker Studio for advanced analysis

Results

Enhanced understanding of The Met's digital ecosystem after the workshops

Improved data collection and analytics strategies were established

The new system streamlined data flows across departments

Data-driven decision making at The Met was significantly enhanced

The Met's visitor experiences were enriched through strategic data use

metmuseum.org

ONGOING EXTENSIVE ANALYTICS SUPPORT

From partial tracking to +176% revenue with unified analytics of 40+ markets

Data analytics drives improved
eCommerce KPIs and conversion rates

Approach

Advanced Google Analytics 4 tracking setup and full user-journey tracking for BUFF's 45 store views
Monthly eCommerce BI reporting and recommendations
Server-side tracking implementation for marketing and web analytics
Data warehouse setup, data ownership revision, advanced analysis, and KPIs visualizations
Ongoing analytics support and consultation

Highlights

BUFF® is a world-renowned sports and lifestyle accessories brand operating in more than 70 countries. scandiweb has been working with BUFF® since 2017, supporting them with development, migration, CRO, analytics, SEO, and other projects

Ongoing analytics support and consultation for new feature implementations and data monitoring

Enhanced eCommerce tracking
Server-side tracking
Custom event tracking

Implementation of 3rd party tracking software/platform

Criteo
Floodlight
Impact
LinkedIn
Google Ads
Zemanta

Migration to OneTrust consent management platform to simplify CCPA and GDPR compliance and address prior data loss; Google Consent Mode implementation and Equalweb accessibility setup

Google Tag Manager server-side tracking implementation for enhanced data privacy, improved performance, and the ability to measure user activity across different devices and platforms

Seamless checkout funnel tracking across separate checkouts for the global store and main store views with the eShopWorld checkout plugin; checkout trends analysis and post-launch analysis

Results

Successful tracking implementation for BUFF® stores in 40+ markets

Google Consent Mode brought a 75% increase in the user data captured

Navigation menu revamp and other website performance improvements after qualitative and quantitative data analysis. Results the first month after optimization vs. previous period

+49.8% eCommerce conversion rate on desktop

+69.9% visitors

+195.2% eCommerce conversion rates on mobile

+176.1% revenue

Through improved data analytics, scandiweb's Analytics team has enabled data-driven optimization and decision-making for BUFF®

buff.com

CUSTOM DATA WAREHOUSE

Merging data from 120+ physical stores, ERP, POS & eCommerce stores in 5 markets

eCommerce business intelligence for the largest sportswear retailer in the Baltics

Approach

Data warehouse setup to merge data from 120+ physical stores, ERP, POS & eCommerce stores
Real-time performance analysis and notifications about critical eCommerce KPIs for five markets—Latvia, Lithuania, Estonia, Finland, and International
Google Analytics 4 (GA4) migration
Custom data tracking setup with BigQuery
Consolidated report for three store views: overall performance, store performance comparison, eCommerce performance, error message monitoring
Weekly data analysis on store performance reporting to top management
Prepare Sportland for the cookieless future of eCommerce

Highlights

Sportland is one of the largest sportswear retailers in the region, in need of data tracking capacity that keeps up with continuous enhancements to the store and its functionalities

Successful tracking implementation in all the stores via complex data warehouse setup capturing pivotal user interactions and containing merged data from 120+ physical stores, ERP, POS & eCommerce stores in 5 markets

Ownership of 500,000+ first-party data for loyal customers

BigQuery custom data tracking setup to combine multiple store data into a single view and set differentiation per market

Cron job setup with Google Spreadsheet for COGS (cost of goods sold) estimation and gross profit calculation

Logistics report automation through cron jobs, Google Cloud Storage, and Google BigQuery

Results

Sportland's data warehouse setup contains merged data from 120+ physical stores, ERP, POS & eCommerce stores in 5 markets

Comprehensive reports for evaluating business KPIs displayed in the client's main office

With a first-party data strategy in place, Sportland is ready for the cookieless world

sportland.com

CUSTOM DATA SOLUTIONS

Tailored data layer & BI dashboards
for custom eCommerce platform

Precision data tracking and robust solutions for diverse market operations

Approach

Transition Aeropost to Google Analytics 4 (GA4) from Universal Analytics, while also expanding their data tracking system
Implement Google Tag Manager (GTM) for efficient tag management and deployment, including custom solutions for immediate tracking needs
Configure GA4 settings and customize reports to align with specific business requirements
Continuously adapt and enhance BI dashboards, responding to evolving business needs and market expansion