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DIGITAL ANALYTICS REVAMP
Comprehensive analytics strategy for The Met
Leveraging data to enrich visitor experiences
Approach
- scandiweb and The Met collaborate to overhaul the museum's digital analytics
- Focus on optimizing data collection and tracking methods
- Integrate data while respecting departmental needs
Highlights
Analytics workshops tailored for
The Met's library, digital, and retail teams
The Met's library, digital, and retail teams
Unified tracking and
data collection system
data collection system
Detailed audits of existing GA4 properties for error identification
Full user journey data collection
in a unified GA4 property
in a unified GA4 property
Export of historical data from UA to BigQuery and visualized in Looker Studio for advanced analysis
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Results
Enhanced understanding of The Met's digital ecosystem after the workshops
Improved data collection and analytics strategies were established
The new system streamlined data flows across departments
Data-driven decision making at The Met was significantly enhanced
The Met's visitor experiences were enriched through strategic data use
See other projects we delivered for The Met
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ONGOING EXTENSIVE ANALYTICS SUPPORT
Full analytics service for the global leaders
in neck and head accessories
Data analytics drives improved
eCommerce KPIs and conversion rates
Approach
- Advanced Google Analytics 4 tracking setup and full user-journey tracking for BUFF's 45 store views
- Monthly eCommerce BI reporting and recommendations
- Server-side tracking implementation for marketing and web analytics
- Data warehouse setup, data ownership revision, advanced analysis, and KPIs visualizations
- Ongoing analytics support and consultation
Highlights
BUFF® is a world-renowned sports and lifestyle accessories brand operating in more than 70 countries. scandiweb has been working with BUFF® since 2017, supporting them with development, migration, CRO, analytics, SEO, and other projects
Ongoing analytics support and consultation for new feature implementations and data monitoring
- Enhanced eCommerce tracking
- Server-side tracking
- Custom event tracking
Implementation of 3rd party tracking software/platform
- Criteo
- Floodlight
- Impact
- Google Ads
- Zemanta
Migration to OneTrust consent management platform to simplify CCPA and GDPR compliance and address prior data loss; Google Consent Mode implementation and Equalweb accessibility setup
Google Tag Manager server-side tracking implementation for enhanced data privacy, improved performance, and the ability to measure user activity across different devices and platforms
Seamless checkout funnel tracking across separate checkouts for the global store and main store views with the eShopWorld checkout plugin; checkout trends analysis and post-launch analysis
Results
Successful tracking implementation for BUFF® stores in 40+ markets
Google Consent Mode brought a 75% increase in the user data captured
Navigation menu revamp and other website performance improvements after qualitative and quantitative data analysis. Results the first month after optimization vs. previous period
Through improved data analytics, scandiweb's Analytics team has enabled data-driven optimization and decision-making for BUFF®
See our replatforming project and CRO program for BUFF®
DATA & ANALYTICS
eCommerce business intelligence for the largest sportswear retailer in the Baltics
CUSTOM DATA WAREHOUSE
eCommerce business intelligence for the largest
sportswear retailer in the Baltics
Merging data from 120+ physical stores, ERP, POS & eCommerce stores in 5 markets
Approach
- Data warehouse setup to merge data from 120+ physical stores, ERP, POS & eCommerce stores
- Real-time performance analysis and notifications about critical eCommerce KPIs for five markets—Latvia, Lithuania, Estonia, Finland, and International
- Google Analytics 4 (GA4) migration
- Custom data tracking setup with BigQuery
- Consolidated report for three store views: overall performance, store performance comparison, eCommerce performance, error message monitoring
- Weekly data analysis on store performance reporting to top management
- Prepare Sportland for the cookieless future of eCommerce
Highlights
Sportland is one of the largest sportswear retailers in the region, in need of data tracking capacity that keeps up with continuous enhancements to the store and its functionalities
Successful tracking implementation in all the stores via complex data warehouse setup capturing pivotal user interactions and containing merged data from 120+ physical stores, ERP, POS & eCommerce stores in 5 markets
Ownership of 500,000+ first-party data for loyal customers
BigQuery custom data tracking setup to combine multiple store data into a single view and set differentiation per market
Cron job setup with Google Spreadsheet for COGS (cost of goods sold) estimation and gross profit calculation
Logistics report automation through cron jobs, Google Cloud Storage, and Google BigQuery
Results
Sportland's data warehouse setup contains merged data from 120+ physical stores, ERP, POS & eCommerce stores in 5 markets
Comprehensive reports for evaluating business KPIs displayed in the client's main office
With a first-party data strategy in place, Sportland is ready for the cookieless world
See our PWA project, new market launch, and CX
enhancements for Sportland
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CUSTOM DATA SOLUTIONS
Tailored data layer & BI dashboards
for custom eCommerce platform
Precision data tracking and robust solutions for diverse market operations
Approach
- Transition Aeropost to Google Analytics 4 (GA4) from Universal Analytics, while also expanding their data tracking system
- Implement Google Tag Manager (GTM) for efficient tag management and deployment, including custom solutions for immediate tracking needs
- Configure GA4 settings and customize reports to align with specific business requirements
- Continuously adapt and enhance BI dashboards, responding to evolving business needs and market expansion
Highlights
Aeropost, the premier eCommerce and logistics company in Latin America and the Caribbean, partners with scandiweb for analytics and QA
Data layer and intricate GTM setup tailored for a custom eCommerce platform
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Robust and adaptable tracking solution for diverse market operations
Successful transition to GA4, ensuring no loss of historical data and enhanced data analysis capabilities
Advanced BI reporting throughBigQuery integration and visualization using Looker Studio, facilitatingin-depth insights for decision making
Results
Effective operational data layer, driving valuable BI reports
GA4 API request quota limits overcome by using Google BigQuery and Looker Studio for advanced BI reporting
Accurate data tracking across different markets, with regular QA checks to maintain precision
Extension of services to include Facebook Ads tracking, with ongoing Google Ads implementation
Empowering Aeropost with advanced analytics and insights for strategic business growth and market expansion
See our PPC project with Aeropost
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