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TIME TRAVEL TO ADOBE COMMERCE
100k redirects-worth SEO support during migration to Adobe Commerce
Nuclear Blast migrates from a legacy system to Adobe Commerce without organic traffic loss
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+100%
average organic traffic
100k+
301 redirects
+277%
organic traffic YOY
Approach
- Keyword research, market analysis, and competitors analysis
- Research and data-informed sitemap, domains, and menu restructure planning
- Technical SEO setup revamp
- International website approach to migration—adding five store views and two domains (.de and .com) under the same Adobe Commerce backend to prepare Nuclear Blast for future expansion
Highlights
Nuclear Blast is a record label for some of the most successful and influential metal bands in the industry such as Slayer, Exodus, Epica, Immortal, and many others
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Full SEO support during website migration from a legacy system (from way back in the 2000s) to Adobe Commerce
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Creating more than 100,000 301 redirects with the restructured URLs and relocating subdirectories
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Existing content updates and creation of new canonical tags, leveraging the URLs that already had site equity; correct meta robot tags setup
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Beyond SEO—technical assistance to the 3rd party web development agency in implementing the SEO migration plan Scandiweb designed to make it work in Adobe Commerce
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Results
Successful SEO support to Nuclear Blast in website migration from a legacy system to Adobe Commerce
+227% YOY organic traffic for the .com store view
+100% average organic traffic for the .com store view one month post-migration
See how we take full care of Nuclear Blast online store
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GOAL-ORIENTED SEO PROGRAM
Ongoing SEO improvements across
Macron's international websites
Macron's SEO program translates into
higher KPIs improvements each month
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+57%
clicks YOY
+60.4%
impressions YOY
+65.8%
revenue from
organic traffic YOY
organic traffic YOY
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With scandiweb, we immediately found a clear, efficient and effective working method, goal-oriented, as well as daily support. We benefited from their experience and knowledge to start a journey together into the world of international SEO and to optimize categories, contents and products on our site. The results are already starting to come up and we are delighted!
eCommerce Specialist
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Approach
- Develop a 4-month SEO program with a focus on the global market
- Data Studio custom report setup & business discovery
- Technical SEO audit and improvements in various tech SEO areas
- On-page website quality audit and page content enhancements based on keyword and competitor research
- Backlink audit to create an in-depth link building strategy
- Successful collaboration with Macron's in-house development team
- SEO strategy implementation for their B2B store
Highlights
Macron is a European leader in the production of active sportswear, leisurewear, team uniforms, and merchandising with B2C site that has 5 international store views and a B2B store
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Technical SEO fixes
- Robots.txt updates
- Mageworx configuration
- XML sitemap setup for non-native Magento page types
- URL rewrites
- 404 error fixes
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On-page improvements after website quality audit
- Meta attribute fixes for category pages
- Develop meta, product page, and category page templates
- PLP keyword research and clustering for multiple categories
- PLP content development and upload on the website
- Localizing content for the rest of the languages
- Evergreen content research for new user acquisition and building brand awareness
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SEO strategy and improvements on Macron's B2B store after successful optimization efforts on their B2C site
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Results
With ongoing SEO program, Macron team sees new and improved results in keyword performance and overall search visibility every month
KPIs highlights YOY as of September 2022
Main organic highlights of 2022 YOY
Read more about SEO or our B2B & B2C tech support for Macron
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2 WEEKS TO PEAK SEASON
Demanding PPC project brings the highest
registration in the last several years
Revenue increased by 224% with a strategic and speedy approach
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+72.16%
ROAS
+224.52%
revenue
+13.01%
new sign-ups
We just witnessed the highest registration in the last 2 years.
Christie Rugh
VP, Marketplace
Approach
- Data consolidation and restructuring
- High-intent keyword and high-value audience research
- Urgent response to campaign setup and launch two weeks before peak season starts
- Bidding strategy optimization and adjustments
- Category and geographic optimization, audience segmentation, and personalized messaging
- Active account review and management to achieve set goals of acquiring new customers at a lower CPA and improving tROAS and tCPA
Highlights
Aeropost is a key player in logistics and eCommerce solutions, facilitating cross-border shopping from a wide range of international retailers for customers in Latin America and the Caribbean
Unite scattered data from various Google Ads accounts, bringing cohesion to the Marketplaces and Courier segments
100+ campaign launch spanning Search, Display, Demand Gen campaigns, and Performance Max (Search, Display, YouTube, Gmail, Shopping)
Leverage website audiences, customer lists, in-market, and affinity audiences for each campaign and tailor ad copy to resonate with specific demographics, behaviors, and interests
Video campaigns for enhanced campaign performance and improved key metrics across the board
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Results
Increase in sales, customers, and ROAS with a lower CPA just in time for peak season
YOY highlights for Marketplaces
660+ new sign-ups for the Courier account and a tCPA of $80.01
Data comparison for 2 months after we took over the account (Nov-Dec 2023)
See how we enhanced data tracking for Aeropost
SPORTLAND ENTERS POLAND
Growth hacking for successful
international expansion
From 0 to 1,200+ monthly orders in 4 months
Approach
- Market research and keyword and competitor analysis
- Develop a PPC strategy with a 3-month action plan
- Launch and manage campaigns in Google Ads and Meta Ads
- Set and execute an SEO strategy before and after the go-live
- Semantic SEO review and keyword mapping
- Navigation menu audit and optimization
- Conversion tracking in Google Analytics 4 and native channels;
performance report setup - Integrated marketing communications strategy for smooth
communication and alignment between teams and 3rd parties
Highlights
Sportland Poland was an entirely new venture carried out by scandiweb using a holistic approach with the simultaneous involvement of all teams—SEO, PPC, CRO, and development
Launch targeted ads in multiple channels and ad formats—Display, Shopping, Search, and Performance Max, resulting in a x4 higher ROAS and record-breaking revenue
Advertising on Meta to increase brand recognition in Poland with improved results for brand campaigns each month
Targeted SEO efforts towards queries and topics with the highest potential return on investment to improve search engine visibility and attract organic traffic
Brand page content localization and internal linking improvements
Entity home and brand awareness improvements by adding content on the homepage & organization schema markup
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Results
Successful new market launch with a steady climb in brand awareness and customer orders, reaching 1,200+ monthly orders in four months
Organic search revenue accounting for 14.4% of total revenue share
Most notable PPC improvements (comparison of Q4 results to Q3)
SEO results highlights (November compared to July)
See our PWA project and CX and data tracking
enhancements for Sportland
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PPC IMPACT
A/B testing and ad experimentation
for a PPC strategy that sells big time
One TikTok video generates $4K while Twitter campaign skyrockets with +791% revenue
Twitter Ads
+791%
revenue
+430%
conversion rate
+330%
ROAS
-94%
CPP
Approach
- Take over ad management from in-house team
- Expand to Google Ads, Meta Ads, Twitter Ads, and TikTok Ads
- Experiment with 3 TikTok video ads and stick to the one that performs best
- Conduct A/B testing to find the most effective way to promote the Whole Seed Catalog
- Increase Twitter traffic and connect with the relevant audience to achieve over 200% ROAS
- Acquire more new customers and reduce the CPA each month
- Keep ad spend low, conversion rates high, and revenue soaring
Highlights
Baker Creek sends out around
1.4 million catalogs in North America annually with close to 1,000 seed varieties
1.4 million catalogs in North America annually with close to 1,000 seed varieties
A/B testing on varied audience types and campaign objectives to determine the most effective ad campaign structure
Twitter campaign generated +791% revenue with +430% conversions
TikTok video ad done in just 10 minutes brought in $4,000 revenue
Results
Successful promotion of the 2023 Whole Seed Catalog with Twitter Ads and Tiktok Ads
Our tweets and visuals led to high-quality campaigns that outperformed competitors
Twitter Ads campaign outcome
TikTok video ad experimentation results
We targeted the optimal audience and utilized thorough analysis and attained promising initial results from the client's new advertising channels
PPC FOR INVENTORS OF TOUCHSCREENS
Putting Elo ads in front of the right people
Proactive PPC account management leads to +42% in conversions
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Google Ads
+41.81%
conversions
+165.02%
conversion rate
-17.62%
CPA
Microsoft Ads
+224%
conversions
+150%
conversion rate
-68%
CPA
LinkedIn Ads
+47.6%
conversions
+41.4%
conversion rate
-29.4%
CPA
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Working with Scandiweb has been a smooth ride from the start. Beyond the extreme friendliness and enthusiasm, Scandiweb, and more specifically the PPC team, shows great reactivity and professionalism.
Daily, the PPC team accompany us on multiple PPC campaigns, always guiding us and helping us make the right decisions to reach the best possible results but also taking the time to explain to us when we are lacking knowledge. It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Daily, the PPC team accompany us on multiple PPC campaigns, always guiding us and helping us make the right decisions to reach the best possible results but also taking the time to explain to us when we are lacking knowledge. It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Senior Marketing Manager
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Approach
- PPC account management by a team of an account strategist
and ad copywriter - Ongoing market research, keyword and competitor analysis
- Campaign setup and management to increase brand awareness and bring more qualified leads
- Regular revision of the account and campaign performance
- LinkedIn audience building and targeted campaigns setup by industries for more personalized ads
Highlights
Elo are the inventors of touchscreen technology, with 25+ million Elo displays installed in over 80 countries worldwide as point-of-sale terminals, hospitality systems, interactive retail displays, and more
Restructuring Elo accounts and turning them into effective paid media channels, using Google Ads, Microsoft Ads, and LinkedIn Ads
Targeted Search, Display, Video, and Lead Generation campaign launch with a focus on healthy CPA and increasing the number of qualified leads
Results
Conversion increase and decrease in CPA after 12 months of managing Elo PPC accounts
Google Ads
Microsoft Ads
LinkedIn Ads
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TWO PLATFORMS, ONE DOMAIN
Migrating Magento and HubSpot under one roof with no lost traffic
+20% of new users after consolidating all content under a single domain
+20%
new users
+5%
completed transactions
+10%
new keywords
+15%
higher rankings
Approach
- Migrate all content from two subdomains on HubSpot and Magento under one domain
- Ensure site domain synchronization
- Define how to apply redirects to guarantee a successful migration
Highlights
Airthings is a global leader in indoor air quality solutions, providing air-quality detection devices to consumers and professionals.
The collaboration with scandiweb was kicked off in 2022 with support on a complex and delicate migration
Migration from two subdomains with 12 store views each on two different platforms (HubSpot and Magento) under one unique domain, keeping both systems intact
•Site domain synchronization
•Set up correct redirects
Domain sync by implementing a set of proxy rules and utilizing HubSpot and Magento search API—whenever a specific URL is requested, Hubspot and Magento analyze and recognize it
Page redirect setup by applying server-side level redirects to ensure users always land on the target URL
Results
Successful merge of the two subdomains resulted in improved user experience and a better match to users' search queries in the main markets
Increase in the average session duration and bounce rate decrease
KPI improvements one month after the migration
See how we redesigned and migrated Airthings to Hyvä
ADS JUST IN TIME
Paid ad performance boost for luxury eyewear during the high season
Strategic approach to paid ads
leads to +600% ROAS
+600%
ROAS
+30%
clicks
+10%
conversions
+17.2%
revenue
Approach
- Understand KREWE's niche and ideal user/customer personas
- Market and competitors research
- Tailored ad launch based on keyword research to achieve higher personalized ads for remarketing campaigns
- Build a brand new search and shopping campaign structure
Highlights
KREWE is an independent luxury eyewear company based in the US. scandiweb PPC team overtook KREWE account management when summer—the high season for sunglasses—was about to start
Focusing on high-intent keywords for conversion campaigns while gradually enriching the keyword lists to expand target audiences
Adapting automation and smart campaigns to increase traffic from new users instead of overbidding for existing customers
Results
Significant improvements in KREWE Google Ads performance after managing the account for 2 months
Well-structured campaign launch focused on the right audience while targeting luxury search queries/keywords
Ad performance boost by adapting automation and smart campaigns
MOM improvements
YOY improvements
PAID AD ADVENTURE
AI-powered PPC strategy unlocks 56 ROAS
Boy Scouts of America doubles revenue with 2x lower CPC
56
ROAS
-49.6%
CPA
-49.5%
avg. CPA
Approach
- Restructure the client's Google Ads account and bidding strategyarch, market analysis, and competitors analysis
- Campaign setup to increase ROAS and reach new audiences
- Performance Max (Pmax) campaign launch
- Regular revision of the account and campaign performance
- Ad design to support the PPC program
Highlights
The Boy Scouts of America (BSA) is one of the largest scouting and youth organizations in the United States, offering uniforms, camping gear, educational materials, accessories, and more at their official merchandise store Scoutshop.org—scandiweb PPC team's primary focus
Restructured bidding based on product profit margins to optimize ad spend and maximize profits for BSA’s entire product range
Pmax campaign launch for specific Scoutshop's categories with optimized ad creatives and messaging that resonate with the target audience
Results
Scoutshop.org PPC strategy revamp resulted in 2x more cost-effective campaigns with significantly better results
Pmax campaigns offered more precise audience segmentation and targeting
Highlights when comparing Q3 of 2022 and Q3 of 2023:
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SEO SUPPORT DURING PWA MIGRATION
SEO support leads to organic traffic increase right after the go-live
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Hairy Baby migrates to PWA with organic traffic improvements
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+60%
organic traffic
+300
additional orders
+69%
organic sessions MoM
+123%
revenue
+139%
revenue from organic
Approach
- SEO audit and technical fixes before the go-live to prevent organic traffic loss during the migration to PWA
- Site's organic performance report with additional UX & data tracking suggestions
- Competitor and keyword research to find and implement new ranking opportunities within subcategories
- Navigation menu audit and redesign to recover previously lost traffic
- Go-live support with the focus on securing rankings
Highlights
Hairy Baby is an Irish clothing and accessories company that sells products with local sayings as part of the design
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Competitor and keyword research targeting transactional keywords
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Writing meta titles and descriptions for all landing pages based on the keyword research
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Navigation menu redesign and recovery of lost traffic, organic clicks, and top-ranking keywords due to deleted subcategories
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Results
Successful migration to PWA without any drop in organic traffic
After the go-live, Hairy Baby is ranking for many new keywords apart from the brand- or saying-related keywords
Increased traffic from the UK and the US with opportunities to grow and attain clients outside of Ireland
Organic traffic improvements across all KPIs. Highlights MoM right after the migration compared to the previous period
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GOOGLE ADS REVAMP
Rocket Industrial triples ROAS with 2x lower cost per conversion
PPC strategy to turn one-time buyers into repeat customers
8.51
(prev. 3.11)
ROAS
$92
(prev. $165.2)
cost/conv
$2.38
(prev. $2.41)
average CPC
Approach
- Restructure the client's Google Ads account
- Set up Google Ads integration with Hubspot CRM
- Implement a call-tracking solution
- Fix conversion tracking to make informed strategic decisions
- Test different campaign types, adjust, and continuously optimize the strategy
Highlights
Rocket Industrial is a leading national distributor of packaging equipment, materials, and supplies across the United States
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Google Ads integration setup with Hubspot CRM to enhance conversion tracking
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Call tracking solution implementation using CallRail with integration to Google Ads to track all the calls from PPC campaigns and send the correct value directly to Google Ads
Account restructure and new campaign creation from scratch focusing on Dynamic Search Ads (DSA) and Shopping ads
Results
Notable improvements in Rocket Industrial's ad performance, web sales, and reach at a lower cost
3 months before overtaking the account, ROAS was 3.11, with $165.2 cost per conversion and an average CPC of $2.41. Results after 3 months of scandiweb PPC management
The highest ROAS achieved was 8.51, and it keeps increasing each month
TARGET AUDIENCE REACHED
PPC campaign refinement to expand Digilent’s
audience into a professional engineer crowd
Tailored ads bring relevant traffic and +731% in revenue
+1280%
ROAS
+638%
items purchased from ads
+731%
ad revenue
+736%
conversion rate
+940
CTR
Approach
- Identify the potential to increase ROAS as the primary objective
- New campaign launch on Google Ads and Bing Ads
- Test business-related keywords and different campaign strategies
- Monitor ad performance and perform regular revisions
Highlights
Digilent is a world leader in research technology solutions. They switched to scandiweb after working with another Marketing agency because of our holistic approach to result-driven campaigns
Well-structured campaign launch in Google Ads and Bing Ads, followed by business-related keyword tests to clean up the traffic coming to the page
Performance Max and Shopping campaign launch to grow the account, followed by experiments with campaign structure, bidding strategies, audience, device tests, and restructuring
Results
Digilent's new PPC campaign testing resulted in an overall non-brand and brand CTR, conversion rate, and ROAS increase
Highlights for Global markets YOY
scandiweb has been working with the Digilent account for almost a year, and we see ROAS with a value of 4 or higher monthly
NEW INTERNATIONAL SEO STRATEGY
Organic traffic surge after the migration to Shopify markets
URL restructure leads to a 150% increase in conversion rate
+150%
conversion rate
+45%
total clicks
+200%
revenue from organic traffic
+100%
keyword visibility
+65%
organic traffic
+80%
top-3 ranking keywords
Approach
- In-depth technical SEO audit before migration and URL restructuring
- Support and planning for seamless URL restructuring and migration from subdomains to subfolders
- Develop requirements for website performance and Core Web Vitals optimization
- Prepare on-page content guidelines for page optimization and improvements
- Collaborate with the UX & CRO team to enhance the navigation menu
- Ongoing technical SEO monitoring and support
Highlights
Mrs Wordsmith is an innovative educational brand that combines Hollywood-quality animation and advanced game design to create books, games, apps, and other engaging learning materials for children
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SEO support during migration to the Shopify Global market with URL restructuring from subdomains to subfolders
301 redirect mapping for the entire site to accommodate for the difference in the URL structure
Technical SEO fixes of errors and bugs:
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0-click page & duplicate page clean-up strategy
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Hreflang tag implementation for localization and targeting
•
Structured data integration
Improved US, UK, and AU market targeting in search results
New navigation menu development with second-level menu items—collection pages; research of new product launches and niche-specific keywords to develop optimized content
Results
Improved rankings for many keywords, with several pages ranking in the top positions in search engines, including featured snippets in Google
The brand has climbed +7 positions in the URL rating
Highlights for Global markets YOY
Global KPIs in the last 6 months
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COUNTRY-SPECIFIC CONVERSIONS
International SEO setup leads to higher conversion
Hreflang implementation ensures traffic increase for Elo's local EMEA websites
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+46.34%
UK clicks MoM
+33.25%
Germany clicks MoM
+10.29%
France clicks MoM
Approach
- Technical SEO audit and SEO best practices implementation for Elo's Magento store
- Global sitewide improvements to URLs structure
- International SEO setup to increase organic traffic for Elo's EMEA websites and guide visitors to correct sites
Highlights
Elo has 8 global websites offering a variety of products and solutions of their innovative touchscreen technology
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Full-care SEO program focused on on-site content optimization, B2B-relevant link building, keyword & competitor research
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Technical SEO audit and required improvements
- Canonical tags implementation
- Internal linking fixes
- Standardized URL structure creation
- XML sitemap proper setup
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Hreflang tag implementation with Mageworx SEO extension on all localized country versions located under Magento 2 setup
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Results
Increase in rankings and clicks by 6.2% after implementation of standardized URL structure
Higher conversion and number of contact form submissions due to correct traffic distribution on country-specific websites
Clicks after implementing hreflang tag
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SEO FOR MAGENTO TO SHOPIFY MIGRATION
On-page SEO program delivers consistent keyword SERP ranking increase
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SEO program drives 72% organic growth for Kouboo after migration
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+72%
organic traffic
+100%
visibility rate
+138%
TOP-3 keywords
+32%
clicks
+107%
revenue
Approach
- In-depth technical SEO audit before migration
- Go-live support & post-go-live SEO monitoring
- On-page SEO roadmap development and continuous landing page optimization
- Building relevant backlink profile
Highlights
Kouboo is a family-owned online business selling handmade furniture and home accessories
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SEO support during migration from Magento 2 to Shopify that evolved into a full on-page SEO program
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301 redirect mapping for the entire site's new URL structure
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Research of product- and niche-specific keywords to develop optimized content
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New SEO-optimized page creation and backlink building
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Results
The SEO team fully prepared Kouboo.com for the
re-platforming to Shopify
re-platforming to Shopify
Consistent keyword SERP ranking increase for the updated pages
Improvement highlights YOY
Other improvements since migration
PPC STRATEGY REVAMP
A flow of new customers through a new
and efficient paid marketing funnel
Paid marketing funnel revamp
generates +128% revenue
+250%
ROAS
+100.4%
conversion
+128.5%
revenue
Approach
- Understand the client’s business and target audience
- Build efficient paid marketing funnels
- Restructure remarketing campaigns and work with the client’s marketing team to build personalized campaigns
- Test different shopping campaign structures, then scale them further for better results
- Efficient and regular account management
Highlights
thegoodlife. is a premiere lifestyle brand with a strong presence in the Middle East. When approaching the scandiweb PPC team, their Shopping, Display, and Search paid strategies lacked proper structure
Narrowing broad search queries and focusing on highly relevant keywords and search terms
Focus on long-term winning campaigns and new user acquisition
Results
Paid campaign efficiency boost by focusing on the right product and the right audience at the right time
Q2 & Q3 YOY results from Google Ads and Meta Ads
HIGH FASHION, HIGHER RANKINGS
Leveraging luxury fashion store optimization opportunities to reach top positions in Google
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Revenue from organic traffic increased by 170% after successful SEO program
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+170%
revenue from organic traffic
+85%
impressions
-26%
bounce rate
+60%
clicks
Approach
- Set 4-month SEO strategy and action plan with a focus on the US market
- Technical SEO audit and fixes to eliminate possible bottlenecks for further optimization efforts
- On-page SEO—keyword research and content optimization for category pages; existing content reviews and updates
- Off-page SEO—competitor research and backlink audit to evaluate the current backlink profile of the website and get rid of toxic backlinks
- Effective communication between scandiweb SEO team and 3rd party developers
Highlights
Huntsman is a London-based tailoring shop, recently expanded to America, translating more than a century old tradition in their equestrian and sporting clothes, as well as luxury bespoke suits for women and men
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Technical SEO improvements
- Robots.txt and XML sitemap proper configuration
- Fixed internal 404 and 500 errors
- Fixed over-indexation
- Page rendering issues solving
- Page accessibility audit to avoid cloaking claims
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Extensive content reviews, content merging, and setting redirects to resolve keyword cannibalization issues, in addition to new content and meta descriptions writing for most of Huntsman landing pages
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Image alt text optimization resulted in 60% increase in clicks compared to last year
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Results
Organic traffic +9% and revenue +78% compared to the previous period
Highly transactional brand keywords are stable and bring new traffic
Improvement highlights YOY
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BRAND RECOGNITION PPC PROGRAM
PPC management for subscription-based eCommerce
1.1M clicks generated for Simple Feast with a full-funnel PPC strategy
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22,892,856
impressions
1,189,299
clicks
545,395
video views
Approach
- Overtake of the account by replacing the client's internal Marketing team of 2 full-time employees and review all historical data, results, and stats
- Improve messaging by analyzing and understanding the business and its target audience
- Collaborate with the client on creatives and messaging, share insights and KPIs reports with a focus on search, display, shopping, and video advertising
- Build a full-funnel marketing strategy
- Set short- and long-term plans for Simple Feast's business goals and needs
- Actively manage and review the account to achieve the set goals of decreased CPA and increased brand awareness and recognition
Highlights
Simple Feast is a subscription-based organic food delivery service that was founded in Copenhagen and now also operates in Sweden and the US
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Full-funnel strategy development, tailoring marketing messages to the particular stage of purchase a customer is currently at—rather than focusing only on sales, this strategy considers the entire 360-degree customer journey and attempts to nurture relationships and build better brand experiences
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Deep understanding of buyer personas to effectively use Google Ads targeting options and show the ads to the right person at the right place at an ideal cost
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Monitor Google Ads data and analyze the CPA according to cost-per-new-customer with data visualization in Looker
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PROFIT FROM PAID MEDIA
Restructuring PPC campaigns for a smooth conversion flow
The Wool Company secures revenue and increases conversions by 52%
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+65%
CTR
-51%
cost/conv
+82%
ROAS
-26%
cost
+52%
conversions
I am very pleased to say that month on month, our adverts have gone from strength to strength. Our spend is down, whilst our results are far, far better. Whilst this was very impressive and exceeded our expectations, it is not just the results Berkay has achieved on our adverts, but his highly unusual commitment to our business.
I have never come across this proactive approach before from any company that has worked for us. He is also lovely to work with, even giving us updates on the health of his cacti family!I cannot recommend Scandiweb highly enough
I have never come across this proactive approach before from any company that has worked for us. He is also lovely to work with, even giving us updates on the health of his cacti family!I cannot recommend Scandiweb highly enough
Approach
- PPC strategy development to effectively compete against bigger brands
- Launching carefully researched campaigns to drive revenue increase with an improved ROAS
- Ongoing market & target audience research and keyword & competitor analysis
- Ongoing campaign management and daily revisions
Highlights
The Wool Company is a UK-based
family-owned business selling wool clothes and home accessories
family-owned business selling wool clothes and home accessories
Turning The Wool Company account into a profitable paid media channel, using Google Ads and Microsoft Ads
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Targeted Search and Shopping campaign launch with a focus on increasing ROAS
Full conversion funnel tracking for data-driven decision making
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TAILORED, CLEVER, AND EFFICIENT
Deep-dive into brand specifics
for an outstanding ad performance
Targeted campaign strategy leads
to a 260% revenue increase YOY
+500%
ROAS
+38%
conversions
+260%
revenue
Approach
- Take over the management of Hairy Baby Google Ads and Meta Ads accounts
- Understand the business and the specifics of the brand
- In-depth keyword and competitor research to uncover new opportunities
- Regular revision and analysis of the account and campaign performance
Highlights
Hairy Baby is a quintessentially Irish brand selling clothes and accessories. The brand speaks to a particular audience in terms of location, generation, and sense of humor
In-depth keyword and competitor research and brand analysis to test different creatives and content
To fully grasp the language when addressing Hairy Baby's audience, scandiweb's PPC team checked out the Irish puppet duo Zig and Zag and watched episodes of Father Ted, a sitcom they often reference in products
Results
scandiweb’s PPC team was able to bring results from search campaigns for Hairy Baby for the first time
Increased ad engagement, ROAS, and conversions
+500% in revenue during high seasonalities (November-December)
KPI improvements YOY
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PPC TO INCREASE REVENUE
PPC roadmap for higher sales and improved customer retention
New Moto Machines PPC strategy increases revenue by 184%
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+155%
conversions
+89%
conversion rate
+66%
ROAS
-36%
bounce rate
+184%
revenue
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Working with Scandiweb has been a game-changer for our Pay-Per-Click marketing. As a medium to large business, they find a way to take a personal approach and provide one-on-one support for our small business where others have failed. Furthermore, they go out of their way to understand our business niche and cater to that. Scandiweb has made a true effort to be proactive and do what’s in our best interest. It’s rare to have a business relationship in today’s world from a creative agency that feels like a partnership.
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Approach
- Analysis of the product list containing parts and accessories for over 700 different models of motorcycles to capture seasonality based demand
- Mapping business model versus target audience, shopping trends and keyword research
- PPC efforts optimized for a set budget
- Campaigns restructuring to attract more focused traffic and increase click-through rate
- Existing bidding strategy adjustment, focusing on the product and customer groups more likely to convert
Highlights
Moto Machines is a family-owned online business based in Sterling, Virginia, USA, specializing in selling motorcycle parts and accessories with exclusive imports from some of the world’s leading manufacturers
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Deep-dive into bike models, trends, and seasonal demand to achieve better ad spend ROI and revenue
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Search, Shopping, and Display campaign launch with a focus on the search query intent and structure
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Management of a complex technical catalog so that all products have accurate information for higher impression, click-through rate, and
conversion rate
conversion rate
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Ad copy development with bid adjustments on the levels of gender, age, location, ad schedule, device,
and audience
and audience
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Results
Methodical implementation of the new data-driven PPC strategy for Moto Machines
Higher quality and more relevant traffic, improved conversion, increased ROAS and revenue across the span of 14 months
SEO CELEBRATION
Seasonal SEO strategy implementation for a local party supply store
Party Inbox celebrates a 253% revenue increase from organic traffic
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+253%
revenue from organic traffic
+35.74%
organic traffic
+36%
new users
+278%
transactions
Approach
- Technical SEO audit to ensure optimal setup
- On-page SEO—content review and optimization suggestions for existing category pages and blog posts; adding new category pages and blog posts based on keyword and topic research
- Off-page SEO—backlink audit and recommendations for outreach; submitting the website to relevant local directories
- 2+ years of successful collaboration between scandiweb, Party Inbox, and a 3rd party agency Enternet, providing them with requirements for technical SEO implementation
Highlights
Party Inbox sells a wide range of products and services for various celebrations. They have physical stores in multiple countries, as well as an online store with the largest stock of high quality party supplies in Latvia
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Notable technical SEO fixes
- Optimal robots.txt setup
- Canonical tag recommendations for category pages accessible from multiple URLs
- XML sitemap configuration
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Monitoring traffic spikes for seasonal content that was prepared in time for various national and international celebrations
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Results
KPI improvements
The main keyword “helium balloons” that the client wanted to rank for is in the top 5 search engine rankings, along with increased organic rankings for other relevant keywords
2+ years of ongoing collaboration on Party Inbox SEO
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