Empowering PUMA to achieve their eCommerce goals with feature-heavy PWA Magento stores
Partnering with scandiweb’s team allowed us to bring a site to market that has 3 – 4 times better performance than any other site in the client’s portfolio. Our backend engineers collaborated with their frontend team throughout the entire project to develop solutions that met the business needs, were extensible and easy to maintain, and ultra-fast. We will gladly partner with them on future projects.
A global account/project management layer ensures that teams are aligned on required features specific to each market—making way for efficiently reusing newly developed features across different stores
Build PWA stores on Magento 2 with ScandiPWA frontend
Go for scalable and PWA-focused hosting on readymage.com
Tech SEO Monitoring to ensure unhampered organic traffic performance
Collaborate with PUMA’s in-house marketing team to replicate PUMA’s global data tracking standards
PUMA has their own custom dataLayer structure used for all their eCommerce stores worldwide
We performed a gap analysis to determine all the dataLayer requirements we needed to implement
ScandiPWA GTM module had to be customized especially for this project
Closely work with PUMA’s internal design team to ensure that the company’s design system is respected and followed
Enhance the Adobe Commerce ecosystem with unique PIM, OMS, CRM, and ERP integrations for each market—Blackbird, BrightPearl, Facturante, Novomind, Andyen, DotDigital, and more
Highly responsive project managers serve as first line of support for clients—guaranteeing that issues are addressed as soon as possible
Highlights
PUMA’s global data structure requirements were carefully matched in every project
dataLayer requirements were developed from scratch because PUMA need to support same data protocols across all countries
pageData dataLayer objects were implemented with multiple parameters and for several different types of website user behavior scenarios—for products, events, navigation usage, cart page behavior, checkout, and more
The Product array alone contained a logic to return values for 27 variables into the dataLayer
Multifold testing and QA were done to make sure that every user scenario dataLayer implementation is working according to the requirements
Blackbird CMS integration with ScandiPWA to render static content for the store and support a dynamic homepage—ensuring that the stores keep up with regular banner and other updates from PUMA
Time to Interact (TTI) optimization and transition animations within PUMA Mexico’s single-page app
Right to left language support and partial order cancellation solution for PUMA Middle East
ID validation and government-compliant invoicing system for PUMA Argentina
Custom solutions for business needs specific to each market—partial order cancellation, regret logic, and client verification
ScandiPWA frontend with scalable and PWA-focused hosting onreadymage.com
Results
95 days from project sign-off to launch, and the go-live procedure completed in less than 15 minutes for all PUMA stores launched by scandiweb
First orders received 2 minutes after the launch
At least 700 SEO health scores according to the 1000-point ContentKing tech SEO scale for all 4 PUMA stores — indicating good SEO performance supporting organic growth
80+ Lighthouse performance scores
99.9% uptime
Feature-heavy eCommerce stores with custom solutions for business needs specific to each market — partial order cancellation, ID validation, invoicing, and more
Security- and UX-oriented maintenance services for The MET store
Code audit, functionality upgrades, and UX optimization
Approach
Full legacy code audit and issue investigation
Server performance analysis performed by the Scandiweb Site Reliability Engineering (SRE) team
Troubleshooting and Magento functionality upgrade
Redesign and UX optimization of the Checkout module
24/7 monitoring and support
Highlights
Monthly health-checks on uptime rate, server error log, Magento log, and DB backup
Security monitoring
SSL
patches
suspicious files in the root
non-committed changes
sensitive URLs
Integration of third-parties
Adestra email marketing solution
Merchandise Management System
Tessitura CRM
Epsilon marketing data solution
Attraqt AI-based marketing solution
Site-wide enhancements to ensure ADA compliance
Results
The client was able to adjust and optimize their Magento Commerce Cloud plan based on the server performance analysis performed by Scandiweb’s site reliability engineers
System flaws were addressed immediately as they were discovered during the regular code audits
Continuous on-demand support based on the client’s business needs
50,000 SKUs, 5 markets, PWA launched in less than 3 months
A winning sprint for the Baltic region’s biggest sports retailer
scandiweb is our strategic partner in terms of all tech delivery. In addition, all of the know-how and competence regarding user experience, data analysis - pretty much 360 eCommerce experience. I’m veery happy about how our teams working together. You have a future-looking attitude.
Henri Kruusel
Head of eCommerce & Marketing at Sportland
Approach
MVP-focused development workflow with a commitment to launch the project within 20 working days
Quick launch followed by further expansion into new markets, outlet store and omni channel experience support
Hosting setup on readymage.com helped to start development in a matter of hours and handle traffic spikes during campaigns
Highlights
Sportland is the number one sportswear retailer in the region with an award-winning in-store experience
Highlights
Sportland is the number one sportswear retailer in the region with an award-winning in-store experience
Improved user journey and shopping experience
Positive product discovery experience for customers with targeted upsells and discounted products promotion
Multiple performance enhancements and ScandiPWA feature adjustments to improve product information management, order flow, payment and checkout, internal document workflow, etc.
Better connectivity and in-store management
Custom ERP integration incorporating Python as a middle layer and Citrix Virtual Apps
Connecting online gameplay with real-life gear by developing Sportland Metaverse in Roblox to engage the Gen-Z audience
AR try-on with 3D features
Results
20 working days to launch in 3 markets: Latvia, Lithuania, and Estonia, with subsequent launches of Finland and International stores
1,000 orders received in two days after launch
Fast ScandiPWA storefront brings above industry engagement and conversion rates
AR try-on delivered x6 longer customer engagement on PDP and a 15% increase in conversions
Roblox game collected 34k visits within 30 days and 82% of new traffic through a TikTok influencer campaign
The first digital platform for buying premium vehicles fully online
Approach
4 agile teams with one made of designers, and 3 of developers working on separated components and integrating them. Test automation covering all financial calculations (more than 700 scenarios) and front-end UX testing automation
System Engineering approach to handle project complexity in identifying stakeholders, gathering requirements, decomposing and defining them along with creating test and validation scenarios
Delivery management practice to align teams working on design, frontend, data, part exchange, car finder, car configurator, finance and dealer back end experience.
Evolving the platform into a multi-tenanted SaaS powered by a microservices architecture based on NodeJS, GraphQL, NextJS, and React
Highlights
Trade-in on-line—real-time valuation of your vehicle by plate number
Full configurator for your car—full autonomy over custom features
Save Checkout—browse at home, continue in flagship store, checkout at home
Real-time stock and lead-time update
Fully digital purchase documentation cycle
The art of abstraction—Magento platform powers several premium car brands from one installation
Omni-channel solution
online
store
call center
In-store Kiosk integration via Chrome extension
Get financing in real-time
PCH
PCP, 0% PCP
Hire Purchase, 0% Hire Purchase
Test drive booking
In-house production of UX driven designs
Results
Rockar made history by selling the first cars online on the Magento platform
First car sold on opening day
Successful rollout of online car selling platform disrupted the market with more brands already lining up for upcoming years
Conversion-driven redesign and performance improvements for a luxury chocolatier
Reaching all green Core Web Vitals and a 47.8% increase in conversionswith Hyvä
+25.5%
average engagement time
+4.5%
engaged sessions per user
+47.8%
conversions
+52.9%
total users
+39%
revenue
Core Web Vitals: Passed
0.03
cumulative layout shift (CLS)
3 ms
first input delay (FID)
1.4 s
largest contentful paint (LCP)
scandiweb is supportive, solution-oriented digital experts.
Claudia Schioenning
Head of eCommerce
I like working with you guys. Proactive and reactive. Great quality.
Giorgio Ghezzi
Omnichannel Director
Approach
Make eCommerce management for Laderach easier by moving all their content to a single platform
Magento (Adobe Commerce) upgrade to the latest version and infrastructure revamp
Partial redesign and switch to Hyvä for select pages
CMS content revamp
Improved data exchange between the ERP and Adobe Commerce
CRO analysis for a conversion-driven redesign and rebranding
SEO features implementation and improvement on all pages
Google Analytics 4 migration and adjustments to Hyvä
Efficient communication with 3rd party design and advertising agencies
Highlights
Läderach Chocolatier Suisse is a Swiss chocolate manufacturer with distribution in more than 50 countries worldwide.
Laderach.com eCommerce ecosystem was fragmented and split between WordPress and Adobe Commerce before reaching out to scandiweb
Simplified eCommerce build that is scalable and easy to manage
Backend optimization
Cron Jobs
Legacy extensions
Adobe Commerce upgrade
PHP upgrade
Varnish configuration
Hyvä template implementation and base elements creation to migrate homepage, PDP and PLP, about us page, origin page, store finder, and registration page to Hyvä
User journey and checkout flow redesign to meet all customer expectations and align with the new store concept
New backend functionalities for better SEO and CMS management
Page Builder implementation and elements library build for enhanced content management and style consistency
Gift cards implementation on Adobe Commerce
DotDigital integration for lead generation
Results
The project went live 6 months after the initial meeting
Improvements in KPIs after the Hyvä upgrade
+25.5% average engagement time
+4.5% engaged sessions per user
+47.8% conversions
+52.9% total users
+39% revenue
Laderach.com pages redesigned and migrated to Hyvä: homepage, PLP, PDP, about us, origin page, store finder, and registration/login page
Complete checkout flow redesign
Brand new multifunctional store switcher
Improved overall code quality
+50% new leads from DotDigital newsletter implementation
Optimized website performance, reaching a 93 PageSpeed score for the homepage and PDP on desktop and a 99 score for the PLP on desktop; all green Core Web Vitals for both desktop and mobile
B2C and B2B store maintenance for a global sportswear brand
A hybrid team delivering ongoing improvements on all business requirements
scandiweb weren't just task takers but understood and improved on our business requirements. We increase the team all the time, and it's getting better and better.
Giuseppe Leonardi
Head of Software development
Approach
A hybrid team consisting of scandiweb developers and Macron’s in-house dev team
Backend-related work with on-demand issue fixes, tech improvements, and extension implementations
Maintaining functionality of existing platforms and developing new sites to improve user experience
Streamlined scrum process enabling uptime issue management
Setting strategic eCommerce roadmap
Onboarding Macron to scandiweb's eCommerce Growth Accelerator for ongoing SEO and CRO improvements
Highlights
Macron is a European leader in the production of leisurewear, merchandising, and active sportswear for teams and referees, including UEFA EURO 2020 official referee kits
Ongoing management of macronstore.com B2B platform's many features and ERP—products, prices, and quantities are taken in real time
Improved integration with Macron App
Royal Mail Click&Drop integration
Reduced checkout abandonment with Google Address Autocomplete functionality
Marketing automation improvements
Mirasvit module installation for user campaigns
Abandoned cart coupon
Abandoned cart email setup and monitoring
Mailchimp integration B2B2C
Data tracking improvements
GA tracking and KPIs monitoring
Improvements to custom dimensions and GTM
Definition of micro-conversions tracking on the website, e.g., newsletter subscription
Proactive resolving of various checkout and shopping cart issues related to payment methods, shipping information, discounts, pricing, and transactions as soon as they appear
Geolocation enhancement for further internationalization
Results
Secure and stable store due to rigorous uptime monitoring and quick debugging
Increased checkout conversions and eCommerce sales because of reduced cart abandonment and implemented marketing automation
With scandiweb's support, Macron is ready to expand in the B2B2C sector
Orchestrated work of Data, Analytics and UX teams brings tangible business results
+745.72%
revenue from cart abandonment emails
+73.32%
add-to-cart rate after landing page revamp
+148%
mobile revenue after fixing low-hanging fruits
Over the past year the CRO team has been an integral part of our growth process. The Scandiweb CRO team has assisted us primarily in two areas. Conversion rate optimization and search engine optimization. In terms of CRO, the Scandiweb team has been invaluable both in assisting us with our own A/B-testing and proactively finding areas of improvement and potential testing. In terms of SEO, the SW team has helped us both with technical SEO in removing obstacles to good organic visibility and with monthly action plans and follow-up. Overall we are very satisfied with the work of the CRO team and hope to continue our collaborative work for a long time.
Bjorn Holmkvist
Digital Growth Manager
Approach
Continuous engagement of Data, Analytics, UX and Conversion Rate Optimisation teams
A/B testing program and trustworthy data tracking to help Cervera make informed business decisions
Data layer implementation to collect relevant events for further analysis
Data visualization for KPI monitoring and reporting to make it easier to derive actionable insights from collected data
Extensive qualitative and quantitative user research
Shopping funnel optimization—from marketing campaign launch to “Thank you!” page
Monthly summary report to track progress of the key metrics
Highlights
Established in 1987, Cervera is Sweden's leading player in the kitchen and home products sector with strong eCommerce presence and around 70 physical stores in the country
Upgrade of tech stack, redesign and moving eCommerce to headless architecture undertaken by Technology stream
A/B testing supported our decision to use Nosto’s eCommerce personalization platform
14.72% in product list clicks
29.18% in add-to-cart rates
36.53% in unique purchases
Quickly identifying and resolving low-hanging fruits made way for delivering immediate value to Cervera’s business
Enhanced digital analytics setup produced complete and reliable data that guided CRO efforts
A/B testing to identify which product badge and discount display option will have higher CTRs
Results
73.32% increase in add-to-cart rate after landing page revamp
78% win-rate for A/B testing program
148% increase in mobile revenue after fixing low-hanging fruits
745.72% revenue increase from cart abandonment emails
Migrate a set of pages to Hyvä for optimized website performance and improved customer experience
An agile team composed of members from Sweden and Latvia working on different components at the same time; a design team focused on the redesign
Retail business operations analysis and close collaboration with client strengthened by on-site visits
Highlights
3 Nordic countries, 160+ physical stores, 4 Magento stores, 6 store views, 55k+ SKUs—all seamlessly integrated and managed under one digital roof
Hyvä theme implementation and migration page by page, starting with global elements, PLPs, then PDPs
Pixel-perfect styling to match Core Magento and Hyvä pages
Page speed and features tests on staging
Page performance optimization to the maximum after the go-live
BUILD & SHOP
Customers can use the interactive Byggmax Buildplanner tool to visually plan their construction needs—and easily add all the materials included in the plan to their cart
DIY GUIDES
Do-it-yourself projects presented with step-by-step instructions and lists of products, tools, and accessories—which can all be added to cart in just one click
UX-optimized menu items to make it easier for customers to find what they need—paints, flooring materials, electrical supplies, and more
Customers can book a trailer to use for transporting the materials they bought online—from the store to wherever they need them to be
Inriver PIM integration for accurate stock and price information
Inriver PIM integration for accurate stock and price information
AWS infrastructure tailored to the requirements of Byggmax, with a deployment pipeline that ensures near-zero downtime during deployments
Migration from a custom AWS infrastructure previously tailored by scandiweb to a new setup on readymage.com
Results
Fully migrated and redesigned eCommerce stores for Finland, Norway, and Sweden launched on schedule
Successful redesign resulting in increased brand awareness and improved company image for Byggmax
Increased PageSpeed scores after migration to Hyvä
PLP (85 to 99)
PDP (70 to 87)
30% faster page load
The new stores deliver a unified user experience and strong performance for Byggmax customers across all 3 countries for products, services, and support
Inriver PIM integration ensures that customers see accurate stock and price information for the selected store each time, contributing to overall increase in conversions
99.8% uptime with 24/7 ongoing support from scandiweb
Migration from Hybris to ScandiPWA, Magento and Akeneo
Approach
On-site discovery to map work of PIM, OMS and eCommerce teams to the new platform
Conversion rate analysis to inform redesign
Delivery management practice to align multiple teams working on ScandiPWA frontend, Magento backend, data migration from Hybris, UX and conversion rate optimisation, UI and design, data layer, Akeneo PIM, ESB
Akeneo PIM customisation and integration for data enrichment team of 25 people
ESB and RabbitMQ for intra-platform data exchange
High-availability infrastrucure built on the on-site data center
100k redirects-worth SEO support during migration to Adobe Commerce
Nuclear Blast migrates from a legacy system to Adobe Commerce without organic traffic loss
+100%
average organic traffic
100k+
301 redirects
+277%
organic traffic YOY
Approach
Keyword research, market analysis, and competitors analysis
Research and data-informed sitemap, domains, and menu restructure planning
Technical SEO setup revamp
International website approach to migration—adding five store views and two domains (.de and .com) under the same Adobe Commerce backend to prepare Nuclear Blast for future expansion
Highlights
Nuclear Blast is a record label for some of the most successful and influential metal bands in the industry such as Slayer, Exodus, Epica, Immortal, and many others
Full SEO support during website migration from a legacy system (from way back in the 2000s) to Adobe Commerce
Creating more than 100,000 301 redirects with the restructured URLs and relocating subdirectories
Existing content updates and creation of new canonical tags, leveraging the URLs that already had site equity; correct meta robot tags setup
Beyond SEO—technical assistance to the 3rd party web development agency in implementing the SEO migration plan Scandiweb designed to make it work in Adobe Commerce
Results
Successful SEO support to Nuclear Blast in website migration from a legacy system to Adobe Commerce
+227% YOY organic traffic for the .com store view
+100% average organic traffic for the .com store view one month post-migration
3D digital collectibles for racing fans and collectors
Building the first NFT Formula 1 car on the blockchain
Approach
Create a custom platform where McLaren Racing digital collectibles can be purchased by fans and collectors
Deliver a clean UI that makes it easy for users to browse through the different 3D collectible car parts
Allow users to track in their Sweet wallets the McLaren NFTs they have collected as well as other car parts they are still missing
Highlights
A collaboration between Sweet and McLaren Racing to release a special drop of 22 original NFT 3D car parts
Users can collect to build an interactive 3D McLaren MCL35M car and win a trip to a Grand Prix in 2022
Powered by Sweet and one of the first releases on the Tezos blockchain
To engage users, each new part is offered in an auction where fans can bid for it
The 3D car parts can be rotated to give the users a 360-degree view of each item, allowing for an immersive buying experience
Results
The project was built on the Sweet.io platform, for which Scandiweb created the NFT marketplace
Users can easily track the NFTs they’ve already purchased and browse through other car parts that may be out of stock, still locked, or already available for purchase
100+ people have already purchased all of the first available parts—they're in this to collect all the 22 NFTs
With the success of the first NFT drop in 2021, McLaren released another drop in 2022 featuring the Gulf x McLaren MCL35M
Online sales driven by influencers with multimillion followers
eCommerce built for the mobile-first generation
Approach
Make shopping at Beauty Works Online as simple as browsing their Instagram feed for their 800K+ strong IG followers
Upgrade from Magento 1 to Magento 2 + ScandiPWA, with theme customization and extensions
Close collaboration with the Beauty Works' internal team to execute front-end designs
Help Beauty Works with internationalization by making it easy for them to expand to new countries every few months with Global-e integration
Highlights
Beauty Works is a perfect example of influencers-driven eCommerce with their army of social media fans and highly influential brand ambassadors With their strong online following plus over 4,000 salon partners worldwide, award-winning brand Beauty Works offers luxury hair enhancements that reach millions across the globe
Beauty Works was acquired by L Catterton, co-owned by LVMH Moët Hennessy, supporting its belonging to the world of luxury
With 96% of traffic coming from mobile devices, a mobile-first development approach was put in place and PWA was the best choice
Mobile-first development
Native app-like experience
Cross-platform compatibility
ReadyMage supports scalability up to 20x to handle traffic surges sent in by influencers
Instagram social shop feature—rendering IG posts on PDPs and CMS pages based on hashtags
Free gift is automatically added to cart based on promo conditions
Diverse payment method integrations, including PayPal and CyberSource plus Klarna and Payl8r for installment options
Detached checkout via Global-e integration that enables instantaneous price conversion for 100+ countries
Beauty Works is now running a headless PWA shopfront driven by Magento on the backend and with ScandiPWA as the front-end layer
Results
Beauty Works' revenue increased by 32% on a YOY basis post migration to M2 PWA
Now running on headless PWA with Magento 2 on the backend, Beauty Works remains fast and stable even when users have poor network coverage—it is even available to be downloaded as an app with just one click
Simplifying multi-country management for leading Baltic bank
Delivering seamless customer experience with a new CMS and data-informed redesign
Approach
Set up October CMS platform and develop a whole set of custom modules
Integrate the new CMS into the client’s existing platform and server setup
Frontend redesign with design system approach
Work with advertising agency McCann to ensure that the redesigned pages reflect the new digital identity it developed for Banka Citadele—a meticulous process that ran for more than 1.5 years
CRO, market research, UX/UI optimization
Create financial calculators with custom functionality for controlling input parameters via the admin panel and allowing batch type control operations
Ongoing tech health-check
Highlights
New Banka Citadele pages running on the October CMS platform now live in 3 countries—Latvia, Estonia, Lithuania—and available in 5 languages
Data & CRO Research covering overall site performance, social media presence analysis, content performance, and more
Extensive user testing to ensure new designs deliver a seamless user experience
Dynamic frontend content that changes based on cookie and URL UTM values
BUFF® moves from Magento Open Source to Adobe Commerce Cloud
Replatforming as the first step towards achieving ambitious eCommerce goals
Approach
Migrate from Magento Open Source to Adobe Commerce Cloud
Full ScandiPWA theme redesign
Market trend and full conversion research to generate hypothesis for UX improvements
Iterative design process in collaboration with the in-house designer of BUFF®, preparing research-backed mockups for all user journey steps
Five rounds of usability testing to validate the thousands of variations created for 59 countries with support for 8 languages and multiple currencies
Divide development work into several streams to beat the tight project deadline
Modified Scrum workflow for efficient project management
Highlights
Non-traditional Magento 2 Open Source to Adobe Commerce data migration—custom scripts were developed for each of the data objects migrated to the new platform
59 countries, 44 store views, 8 websites with support for 8 languages
PIM integration using a custom Akeneo Connector created by Scandiweb, with significant product structure modifications in the PIM system
Fully customized ScandiPWA theme
Drag-and-drop customization for BUFF® tubulars—enhanced with 3D models
UX-optimized navigation menu with more than 150 subcategories
Localized checkout experience enabled by two different checkouts in the same store
Product MIX & MATCH feature to support cross-selling
Results
Successful migration to Magento Commerce Cloud with ScandiPWA
The new cloud infrastructure offers a scalable solution for a stable and reliable site performance
Optimized website structure that supports the same number of countries but fewer store views
120k 301 redirects as part of SEO strategy—ensuring organic traffic is not negatively affected by migration
Ongoing SEO improvements across Macron's international websites
Macron's SEO program translates into higher KPIs improvements each month
+57%
clicks YOY
+60.4%
impressions YOY
+65.8%
revenue from organic traffic YOY
With scandiweb, we immediately found a clear, efficient and effective working method, goal-oriented, as well as daily support. We benefited from their experience and knowledge to start a journey together into the world of international SEO and to optimize categories, contents and products on our site. The results are already starting to come up and we are delighted!
Develop a 4-month SEO program with a focus on the global market
Data Studio custom report setup & business discovery
Technical SEO audit and improvements in various tech SEO areas
On-page website quality audit and page content enhancements based on keyword and competitor research
Backlink audit to create an in-depth link building strategy
Successful collaboration with Macron's in-house development team
SEO strategy implementation for their B2B store
Highlights
Macron is a European leader in the production of active sportswear, leisurewear, team uniforms, and merchandising with B2C site that has 5 international store views and a B2B store
Technical SEO fixes
Robots.txt updates
Mageworx configuration
XML sitemap setup for non-native Magento page types
URL rewrites
404 error fixes
On-page improvements after website quality audit
Meta attribute fixes for category pages
Develop meta, product page, and category page templates
PLP keyword research and clustering for multiple categories
PLP content development and upload on the website
Localizing content for the rest of the languages
Evergreen content research for new user acquisition and building brand awareness
SEO strategy and improvements on Macron's B2B store after successful optimization efforts on their B2C site
Results
With ongoing SEO program, Macron team sees new and improved results in keyword performance and overall search visibility every month
Smokeless tobacco online presence in US, UK and Germany
Northerner expands international reach: easy, ethical, secure
scandiweb helps us to improve user experience in the US market.
Anders Signell
CCO at Haypp Group
Approach
Stakeholders identification, gathering and consolidation of requirements
Step by step design development, from concept and functional blocks to low fidelity wireframes, UI and high fidelity final mock ups
Integrations with 3rd party product stock/warehouse management systems
Payment methods to fit each of the markets
Setting up high availability, scalable hosting in Amazon Web Services
Highlights
Northerner—a part of the Haypp Group—offers the largest smokeless tobacco selection online
TaxJar integration allows to calculate tax rates based on the customer's location, either by region or per ZIP-code area
AgeChecker.net integration ensures secure online customer age verification
Results
Northerner.com is a modern, secure, international retail-ready niche store on Adobe Magento platform
Success of the project—launched in October 2019—has resulted in Scandiweb being contracted to take over website development for Northerner’s sibling company, Nicokick.com
Personalization & UX refinement for exceptional customer experience
Sportland sees 80% better convertibility in sessions with personalized recommendations
+80%
convertibility
+75%
pageviews
+10%
clicks
+30%
sales
Approach
Full UX research on industry best practices, competitive analysis, concept wireframing, and user testing to support all optimization efforts
Market research to support store expansion to new countries
Merge online and offline retail to create a phygital experience for customers
AI-powered product recommendations and smart search merchandising
Consolidate multi-source performance data pipeline for ongoing and real-time reporting
Style guide review and brand alignment before wireframes and design
Highlights
Sportland International Group is a European sporting goods retailer dominating the sporting and leisure sector in the Baltics—officially representing 19 of the world's leading sports brands across the region
An entirely custom solution that made store pick-up possible — customers could see which items are available at the nearest store and pick up their orders within 30 minutes
Personalization solutions from SearchNode, Klaviyo, and Clerk.io
The right messaging and approach at every customer interaction touch point
Wireframes and design informed by research and guided by best practices
Custom data tracking setup with GA4, BigQuery, and Magento + data visualization using Google Data Studio
Consolidated report for three store views—Latvia, Estonia, and Lithuania
Overall performance
Store performance comparison
eCommerce performance
Error message monitoring
User testing to uncover usability and design issues
Comprehensive market research to help prepare Sportland before entering a new territory
eCommerce trends
Competitor analysis
Social media analysis
Consumer survey
Results
Sessions containing interactions with AI-powered product recommendation blocks have 80% better convertibility
Omnichannel customer experience
Store pick-up option circumvented shipping delays introduced by the COVID-19 pandemic
Customers can get their orders in less than an hour and with no additional delivery costs
eCommerce optimization driven by business intelligence and custom solutions
Strategic roadmap & dedicated Growth team toward a successful scaling strategy
Our priority was to move to the new ERP system before the deadline when the old ERP system would shut down, we also wanted a system that will work better for us and make our processes more efficient, but most of all we wanted smooth migration which will not have any negative impact on our website, e.g., customers not being able to order, which was what happened in the past. And we achieved all of this.
Jasmina Robertson
Business Manager, De Paardendrogist
Approach
SCICON came to scandiweb from another agency with an unpleasant experience and poorly written code—we fixed what wasn't working and recommended new tech solutions they could use moving forward
Strategic roadmap and delivery plan creation for 2023/2024 • Tech foundation • Acquisition & engagement • Purchase journey • Loyalty & retention
Dedicated Growth team • eCommerce Business Intelligence reporting • Email marketing campaign improvements • PDP, PLP, and homepage UX enhancements • Hyvä theme implementation
SEO Strategy • Full SEO audit • GA4 migration and customizations • GDPR/CCPA compliance
A selective marketplace for sustainable beauty products migrates to ScandiPWA
Trendy storefront with frictionless backend for an eco-friendly marketplace housing 300+ brands
Approach
Migrate the existing marketplace from Magento 1.9 to the latest Magento with ScandiPWA, capturing all the customizations for the ERP, Payments, and Unirgy modules and ensuring continued operations on Magento 2
Storefront redesign with added features
Improve payments processing between Slow Cosmétique and vendors
Data-driven UI/UX graphical design for key desktop and mobile pages
SEO support during migration
Highlights
Slow Cosmétique's website is a selective marketplace where over 300 brands that have received the Slow Cosmétique Mention, a pledge of ethical and ecological quality, can connect with their buyers
Migration of the existing marketplace to Magento 2 and harnessing ScandiPWA to enhance customer experience, with a focus on mobile users
Storefront redesign with new features' integration
Ambassador referral tracking
Subscription & recurring payments
Social login
PayPal express checkout
Integrated blog
Sendinblue email marketing
SalesManago customer engagement platform
Target system built with Unirgy, a marketplace module for Magento, to allow merchants onboard external vendors and guide them to create custom boutiques within the Slow Cosmetique marketplace
MangoPay payment solution integration for reliable and frictionless end-to-end payment handling between customers and vendors
Retrofitting and adjusting the vendor portal with a second admin panel where vendors can manage their products
Improved navigation by ensuring all website URLs are SEO-friendly—from product pages and vendor’s boutiques to category pages and filtering options
Results
Migration out of Magento 1.9 to Magento 2 without disruption
Contemporary storefront, easily navigable both on desktop and mobile resolutions
Enhanced engagement with influencers
Improved customer experience and mobile performance
Shortened page load times throughout the website to ensure no significant delay exists between the customers and products
The Met Store features hundreds of unique museum gift items, including jewelry, reproductions, apparel, and wall art
A good chunk of customers (37%) experienced friction at checkout so we investigated why
10 user tests done on mobile and desktop
Pre-test interview
Checkout test
Post-test interview
The checkout form was simplified and made intuitive to reduce friction:
No unnecessary fields
Progress bar display
Optimized keyboard on mobile
Autocomplete function
Country code detection for phone number
A more intuitive shopping bag that lets users effortlessly update their cart
Popular payment methods and express checkout made available
Results
Comprehensive checkout audit based on extensive research done by CRO experts
Competitive benchmarking with 6 other museum eCommerce stores conducted and 10 user tests done
Quantitative and qualitative data analysis that covered the shopping funnel performance, checkout behavior performance, errors, checkout optimization opportunities, etc.
Detailed recommendations on how to make the checkout process more intuitive and less complicated—from reducing form fields to introducing free shipping and adding more payment options
Next-gen online platform build to sell cars and generate leads
Moller Auto starts selling used cars online at high speed on ScandiPWA
Approach
Build an online platform that generates leads in automotive sales
Create a mobile-friendly UX/UI and develop it using ScandiPWA
Ensure automated processes during every user's journey
SEO support during domain merging and new platform launch
Highlights
Moller Auto is part of Møller Mobility Group, the largest importer of Vehicles in Norway, and the official dealer of new and used Audi and Volkswagen cars in the Baltics with 3 websites in 5 languages
Develop an online platform for selling cars and generating leads
Car reservation user journey
New cars landing page
Service appointment
Body and Paint selection
Leasing, Insurance, and Trade-in forms
Automations for every step of the car purchase process
Fully automated car catalog on the Magento side
New car import and sold cars removal
Emails to dealerships informing about the reservation
Related products based on certain attribute values
Lead collection after submission in MS Dynamics internal system
Results
First-ever eCommerce platform for Moller Auto
High-speed website with <1 second load time and smooth transitions
With the launch of the online platform, a car is reserved every other day
Successful migration from the SEO perspective
+28.7 clicks LV
+16.8 clicks LT
+105% impressions LV
Increase in specific car model and branded keywords
Migrate to Google Analytics 4 with enabled GDPR-compliant tracking
Launch the website with a strict deadline, ensuring effective communication among multiple development agencies involved
Highlights
Airthings is a global leader in indoor air quality solutions for consumers, businesses, the public sector, and professionals. They manufacture a range of detectors and sell them worldwide with a focus on US and CA markets while being located in the heart of Oslo, Norway
Magento-Hubspot integration to deliver a seamless user journey despite the website being split between two platforms
Domain sync and partial subdomain implementation in Cloudflare
Cross-platform search
Geo-IP rules
Mutual header, footer, and other global elements
Hyvä theme and new features' implementation, ensuring only selected store views from 30+ B2B and B2C store views on different subdomains, with different frontend themes and features, are affected by our changes
Merging two subdomains and applying 1k+ server-side level redirects to ensure site domain synchronization and avoid losing organic traffic
Adjustments to Airhings data tracking system after the Hyvä redesign
GA4 properties' configuration
dataLayer rebuilding
Marketing tag fixes
Analytics component improvements
GDPR-friendly tool setup to respect user rights to deny data collection
All-around support for stable eCommerce performance
ERP stabilization, merchandising platform integration, ongoing project support for B2B platform
We came to scandiweb with existing issues that could not be solved by the business partner we dealt with. Those issues have been fixed. I was so impressed with the clear answers and the technical point of view when taking care of the issues, and then getting back with the right solutions. Great team!
Kala Sivakumaran
IT Manager at House Of Electrical
Approach
Ongoing project support
Always install the latest version of Magento
Keep bugs out of the production environment
Help the client achieve a cost-effective and efficient system
Highlights
House of Electrical is a one-stop shop for electrical supplies, lighting solutions, and the like, offering many related value-added services in Canada for over 40 years
Custom Import/Export report grid containing jobs from:
JDE ERP software
Mageworx
ERP system stabilization and monitoring
Integration with SearchSpring merchandising platform
Cron job monitoring with Cronitor to quickly address stuck or failed tasks
Results
Stabilized JDE ERP system
Successful Magento upgrade with only 1 dedicated developer
80% increase in PageSpeed score and still improving—Lighthouse performance score currently at 84
Proactive PPC account management leads to +42% in conversions
Google Ads
+41.81%
conversions
+165.02%
conversion rate
-17.62%
CPA
Microsoft Ads
+224%
conversions
+150%
conversion rate
-68%
CPA
LinkedIn Ads
+47.6%
conversions
+41.4%
conversion rate
-29.4%
CPA
Working with Scandiweb has been a smooth ride from the start. Beyond the extreme friendliness and enthusiasm, Scandiweb, and more specifically the PPC team, shows great reactivity and professionalism.
Daily, the PPC team accompany us on multiple PPC campaigns, always guiding us and helping us make the right decisions to reach the best possible results but also taking the time to explain to us when we are lacking knowledge. It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
PPC account management by a team of an account strategist and ad copywriter
Ongoing market research, keyword and competitor analysis
Campaign setup and management to increase brand awareness and bring more qualified leads
Regular revision of the account and campaign performance
LinkedIn audience building and targeted campaigns setup by industries for more personalized ads
Highlights
Elo are the inventors of touchscreen technology, with 25+ million Elo displays installed in over 80 countries worldwide as point-of-sale terminals, hospitality systems, interactive retail displays, and more
Restructuring Elo accounts and turning them into effective paid media channels, using Google Ads, Microsoft Ads, and LinkedIn Ads
Targeted Search, Display, Video, and Lead Generation campaign launch with a focus on healthy CPA and increasing the number of qualified leads
Collaboration expansion to the EMEA market after seeing good results on Elo US accounts
Results
Conversion increase and decrease in CPA after 12 months of managing Elo PPC accounts
We at BUFF® are glad working with Scandiweb’s CRO team. They are proactive in highlighting improvements that ensure our conversion rate keeps growing, which helps us achieve our business goals. In addition, they support us in improving all our tracking and analytics tools to meet our needs. The CRO team is super-professional, and we are happy working closely with them—it feels like they all are part of BUFF®, and that’s fantastic to meet our expectations.
Edu Villanua
eCommerce Manager
Approach
Monthly alignment of conversion optimization-focused deliverables between BUFF® and Scandiweb Growth Team
Define UX and implement data tracking enhancement on Adobe Commerce
Checkout optimization program for BUFF® Spain, Germany, and France—checkout trends analysis, wireframing, development, tracking setup, post-launch analysis
Menu navigation optimization—data analysis and user testing, mapping out new menu in close collaboration with SEO team, wireframing and designs
Highlights
BUFF® created the iconic multifunctional tubular 25 years ago—today, its products are sold in more than 70 countries worldwide
100+ UX-driven wireframes and support for the in-house UI designer of BUFF® on CRO best practices
Data tracking improvements: custom event setup and improved Enhanced Ecommerce implementation on Google Analytics
Checkout optimization: visually secure accordion checkout with quick cart edit function, form validation, social proof, multiple payment methods, and other features
Menu navigation optimization: switch to 4 product category-based top-level menu items with more than 150 submenus informed by UX research
Results
Projected ROI of 291.76% on the new accordion checkout within a year
176% YOY increase in revenue after switching to a product-based menu
Monthly data analysis and reporting on overall site performance, users, devices, eCommerce performance, landing page performance, and more
Voice of Customer (VoC) and other user researches for UX audit done to support CRO strategy
Migrating Magento and HubSpot under one roof with no lost traffic
+20% of new users after consolidating all content under a single domain
+20%
new users
+5%
completed transactions
+10%
new keywords
+15%
higher rankings
Approach
Migrate all content from two subdomains on HubSpot and Magento under one domain
Ensure site domain synchronization
Define how to apply redirects to guarantee a successful migration
Highlights
Airthings is a global leader in indoor air quality solutions, providing air-quality detection devices to consumers and professionals.
The collaboration with scandiweb was kicked off in 2022 with support on a complex and delicate migration
Migration from two subdomains with 12 store views each on two different platforms (HubSpot and Magento) under one unique domain, keeping both systems intact
•Site domain synchronization
•Set up correct redirects
Domain sync by implementing a set of proxy rules and utilizing HubSpot and Magento search API—whenever a specific URL is requested, Hubspot and Magento analyze and recognize it
Page redirect setup by applying server-side level redirects to ensure users always land on the target URL
Results
Successful merge of the two subdomains resulted in improved user experience and a better match to users' search queries in the main markets
Increase in the average session duration and bounce rate decrease
Paid ad performance boost for luxury eyewear during the high season
Strategic approach to paid ads leads to +600% ROAS
+600%
ROAS
+30%
clicks
+10%
conversions
+17.2%
revenue
Approach
Understand KREWE's niche and ideal user/customer personas
Market and competitors research
Tailored ad launch based on keyword research to achieve higher personalized ads for remarketing campaigns
Build a brand new search and shopping campaign structure
Highlights
KREWE is an independent luxury eyewear company based in the US. scandiweb PPC team overtook KREWE account management when summer—the high season for sunglasses—was about to start
Focusing on high-intent keywords for conversion campaigns while gradually enriching the keyword lists to expand target audiences
Adapting automation and smart campaigns to increase traffic from new users instead of overbidding for existing customers
Results
Significant improvements in KREWE Google Ads performance after managing the account for 2 months
Well-structured campaign launch focused on the right audience while targeting luxury search queries/keywords
Ad performance boost by adapting automation and smart campaigns
+60pts PageSpeed score and LCP ≤ 2.5s within the first month of Hyvä theme implementation
Approach
Redesign the website to achieve improved PageSpeed scores, especially on mobile
Apply Hyvä theme on the Magento 2 eCommerce store
Work continuously on improving Core Web Vitals (CWV)
Add extensions and ensure module compatibility
Highlights
Nicokick is a part of Haypp Group—the world's leading provider of oral nicotine products
High-performing, responsive, visually stable—Core Web Vitals all green!
Online store restyling based on designs from Haypp Group
Hyva theme applied to improve the overall website performance, responsiveness, and PageSpeed scores
Positive CWV trends within the first month of implementation
Custom age verification module to check the age of users landing on the site
Google Tag Manager and Facebook Pixel integration
Results
We achieved ~4,000% increase in CWV for desktop within the first month of of Hyvä theme implementation—largest contentful paint (LCP) for 73% of all pages ≤ 2.5s
Google PageSpeed score of 96 for Nicokick homepage on desktop and +60pts for desktop
Project delivered 3 weeks before the deadline to help the client hit its internal targets
Seamless ERP migration, uninterrupted order management workflow
Customized stock management for time-sensitive products—expiration dates for medications and food products set by batch
Our priority was to move to the new ERP system before the deadline when the old ERP system would shut down, we also wanted a system that would work better for us and make our processes more efficient, but most of all we wanted a smooth migration that would not have any negative impact on our website, e.g., customers not being able to order, which was what happened in the past. And we achieved all of this.
Jasmina Robertson
Business Manager, De Paardendrogist
Approach
Switch to a simpler but more eCommerce-oriented ERP
Migrate from QAD ERP to the Boostmyshop Embedded ERP Magento 2 extension
Ensure that order management was not negatively impacted by the migration—before, during, and after
Rebuild almost the entire stock management logic of the new ERP to allow for adding SKU quantities in batches, per business needs
Migrate hosting to ReadyMage in parallel with the ERP system migration
On-site workshop to understand the requirements and complexity of the project
Highlights
De Paardendrogist is a health specialist for horses in the Netherlands and Belgium, primarily focused on the online sale of supplements, feed, and equipment for horses for the past 20 years
eCommerce-oriented ERP: Boostmyshop Embedded ERP
Easy to use
Eliminates redundant work
Integrates seamlessly with Magento 2
Customized stock management
Quantities can be added in batches
Expiration date of products is set per batch
Stock levels per batch are updated in real time
Uninterrupted order management workflow after ERP migration—picking/packing flow and order shipment remained flawless
All data and system functionalities crucial for the client's business processes were migrated and rebuilt as necessary
eCommerce store migrated smoothly to ReadyMage—a fully customizable and managed platform hosted in AWS
Results
An easy-to-use, eCommerce-oriented ERP with all the data and functionalities required by the business migrated from the old system
Uninterrupted order management workflow after migration as the go-live went very smoothly
A fully customizable and managed hosting that better suits the client’s business needs
De Paardendrogist and its parent company, La Compagnie des Animaux, which is 10x bigger, are now under the care of scandiweb Service Cloud—a full eCommerce service ecosystem powered by a flexible, client-tailored approach to supporting businesses
Migration from Magento 1 to Magento 2 with ScandiPWA integration
Returning the favor to health professionals with prominent eCom experience
Approach
Upgrade of the older version of the website to ScandiPWA with additional improvements
Standardized and enhanced product data during the migration
Enhancing the website with an up-to-date technology stack, and extending the existing functionality with 3rd party integrations
Techical SEO audits before and after migration
Step-by-step release for several countries: the US first, then Europe and the UK (the biggest market)
Single code-base approach on standalone Magento installations for every country to decrease the costs of maintenance & still have the flexibility of keeping every country site on a separate server with its own backend access
Highlights
Medisave.net is a US branch of a global leader in the medical supplies market
The original Magento 1 website was migrated to Magento 2 with full PWA integration and redesign
The store was updated with
Revised and improved UX
Extended functionality
Increased page speed
SEO audits and migration support
Upgrade to ReadyMage hosting to assure support for PWA-specific features
Improved, more stable website performance
Multiple 3rd party integrations, including:
Clerk.io for AI driven product personalisation
Klevu Search to enable predictive search suggestions
Loqate to allow user address auto-fill during checkout
Automated custom stock settings to set expected delivery date and product status updates
A flexible design theme was developed to support 3 different markets with unique features, optimizing the number of layouts / unique elements to decrease maintenance costs
Results
A website aimed at the US market is successfully upgraded and launched on ScandiPWA
Seamless migration with no loss of organic performance and user flow
Page load speed improvements
60 → 85+ desktop
20 → 80+ mobile
After a successful US launch, projects for Medisave Europe and UK were confirmed
Upper funnel optimization and enhanced eCommerce tracking
Approach
Heuristic evaluation
Competitor analysis (UK and US)
Follow and investigate the main user journeys for Rockar Jaguar and Land Rover (JLR)
Interview Rockar’s customer support and sales teams to gather insights on the customer journey
Frontend testing automation
Google Tag Manager + dataLayer deployed and linked to Google Analytics and Data Studio for precise tracking and comprehensive reporting
JLR GA data tracking health-check to validate data trustworthiness
Highlights
Based in the United Kingdom, Rockar is the first company to bring car dealership entirely online Customers can purchase cars through Rockar’s platform and have them delivered to their door without ever having to visit the physical store or sign paper documents
Heuristic analysis to reveal which of these areas of the website need the most attention:
Relevance
Help and information
Persuasive and simple design
Functionality and efficiency
GA data analysis to identify usability issues and weak points on the website
Wireframes supported by all the research done—Finance, Part Exchange, Choose Car, PLP, PDP, etc.
Enhanced Ecommerce via GTM with customization to accurately track promo clicks, car options that are loaded on the Car Finder pages, specific car details viewed, checkout options, etc.
Results
Top 10 priorities for improvements identified after thorough heuristic evaluation, including the shopping cart, product descriptions, CTA optimization, and nudges
Analysis of 16 competitors from the UK and US identified effective strategies that Rockar should adapt, e.g., smart use of CTAs, product description formatting, better filter options
Reliable data will continue to support further UX and CRO improvements
Smooth user journey for Hyundai buyers on ScandiPWA
Kicking off high-speed online platform development for Jaidah Automotive
It’s boring. And the reason I said it’s boring since it is going almost too well. I am genuinely surprised that how smoothly its going. I expected way more challenges and differences of opinion how to do things. It has been a very pleasant surprise I can’t say much more than that.
Matt Clark
Head of project and digital management at Jadaih Group
Approach
Develop new cars online platform on ScandiPWA that generates leads for Hyundai in 2 store views (English and Arabic)
Mobile-friendly UX/UI following Hyundai official guidelines
Implement automated car reservation processes for a smooth user journey and efficient management
Salesforce and ERP system integrations
Highlights
Jaidah Group is a Qatar-based group of companies that have been operating in a wide array of business ventures for over 100 years. The collaboration with scandiweb covers the automotive sector—Jaidah Group is the official dealer of Hyundai, Genesis, Chevrolet, Geely, and Isuzu brands
Developing an online platform for Hyundai
Quotation generation
Car reservation user journey
Service, test-drive, and showroom appointment
In-house leasing and Trade-in forms
Bank letter generation
Automated processes during the car purchase journey
Vehicle’s estimated delivery date is calculated based on the car VIN status
SMS verification and SMS triggers are sent based on customers' actions
The variety of labels and info messages are shown to the customers based on their quote / order statuses
Salesforce integrations
Stock, Customers, Orders, Order statuses
Test-drive booking with the available car models, dates, and time slots
Showroom booking with the available appointment dates and times
Service appointment is integrated with the ERP system providing a range of service packages available for each customer’s car model and mileage
Leasing automation—in-house financing request is sent to the client's system, and Magento 2 informs the customer once it’s been reviewed / approved / declined
Results
The project went live in 6 months, during which scandiweb team was able to prepare designs, develop a fully custom user journey and checkout flow, and integrate with existing ERP and brand-new Salesforce
High-speed website that loads in less than 1 second
Successful online platform launch for Hyundai new cars set the base for 3 other Jaidah Group projects, already lined up for the near future
Smart redesign for the leading bank in the Baltics
Research-based approach to website redesign results in 649% increase in user interaction
Approach
Research-based redesign to cover gaps in the existing user journeys on the site
Extensive design system for better management of design resources and to ensure visual consistency across the website
New site concept definition
CRO research: Voice of the Customer (VoC), proto persona development, social media presence analysis, competitive benchmarking
UX/UI optimization: user journey mapping, wireframing, user testing
Work with advertising agency McCann on the website redesign to ensure that it represents the new brand identity of Banka Citadele
Highlights
A website redesign that reflects the new digital identity of Banka Citadele following a brand refresh
A design system that allows for visual consistency and quick replication of design elements
Colors, typography, assets, and components—start from any section and rearrange by dragging the sections anywhere in the structure
Clear and simple visual design language that defines the core of the design system
A detailed documentation on how to use the design system—and why—facilitates its easy adoption by teams across product design, development, marketing, and customer experience
More than 29 pages with different component views
Data & CRO research to inform all design decisions:
heatmap analysis
customer survey
session recordings
VoC
benchmarking
Social media presence analysis
CTAs that encourage user interaction
An easy way to let customers find the X Card that best suits their needs
Simplified UX for loan calculators—mortgage, leasing, car financing
Results
649% increase in user interaction for the Latvian store
40% increase in clicks and impressions on new pages right after migration
The redesigned website delivers a seamless user experience and attracts a younger audience
The design system makes the publishing of new content and design elements simpler for Citadele moving forward, while ensuring brand and design consistency across products, landing pages, and channels
Comparing different X Card types was made easy to motivate visitors to explore further, leading to more clicks on the CTA
UX and UI improvements help make applying for online bank services easier—boosting bank sales through the site
Online calculators facilitate the processing of loans so clients no longer need to go to a branch
B2B website restoration and new infrastructure setup
Frontend and backend support for B2B website stability and streamlined business processes
It’s been an extremely fruitful relationship and we are really, really happy.
Jeanine Frutuoso
Director of Marketing at Wainbee Limited
Approach
Provide support with ERP integration by developing custom methods and endpoints
Set up new infrastructure in ReadyMage
Magento version upgrade
Payment system and shipping method implementation
Store stabilization and configuration setup
Fix hardcoded frontend elements and functionalities
Remedy faulty backend logic
Ongoing support from a dedicated team of developers
Highlights
One of Canada’s largest privately held distributors, Wainbee Limited is a provider of industrial motion control, filtration, and automation solutions and services
Bug-free templates, account registration process, product updates, and payment system
New module development for products
Successful website restoration after damaged database file was repaired
Order processing logic made compatible with ERP—new order attributes added and API extended
Only 10% of Wainbee’s products are currently available online because of challenges with product information management—but we are implementing a PIM solution to get 100% of products online soon
Results
A stable B2B website on a new cloud-based infrastructure
The fully integrated ERP system allows Wainbee to manage and streamline processes across the company
Ongoing collaboration with plans for further system integrations
24/7 proactive support for a leading construction tools retailer
Tackling issues on the spot and preventing downtime
Approach
All-round website monitoring to detect issues before downtime occurs
Proactive monitoring of sales orders and email/SMS notification in case of abnormal trend
Uninterrupted tech team availability if any showstoppers, downtimes occur, and especially if checkout process is affected
Tech audit to ensure the platform is stable and secure
Highlights
Error monitoring for business-critical user journey steps (adding products to cart, checkout steps, integrations between systems)
Increased maximum Varnish Cache memory consumption and ensured cache purge stability allowing for reduction of potential crashes and instant website availability
24/7 resolution of business blockers, e.g., resolving empty categories issue due to their caching within CloudFlare
Monthly health checks and long-term fixes for preventing errors by setting automatic checks to spot issues between ecosystem connections: .NET middle layer, InRiver PIM, legacy ERP system, Collector checkout and various shipping providers
Results
All security patches are installed within 24h period
Rocket Industrial triples ROAS with 2x lower cost per conversion
PPC strategy to turn one-time buyers into repeat customers
8.51
(prev. 3.11)
ROAS
$92
(prev. $165.2)
cost/conv
$2.38
(prev. $2.41)
average CPC
Approach
Restructure the client's Google Ads account
Set up Google Ads integration with Hubspot CRM
Implement a call-tracking solution
Fix conversion tracking to make informed strategic decisions
Test different campaign types, adjust, and continuously optimize the strategy
Highlights
Rocket Industrial is a leading national distributor of packaging equipment, materials, and supplies across the United States
Google Ads integration setup with Hubspot CRM to enhance conversion tracking
Call tracking solution implementation using CallRail with integration to Google Ads to track all the calls from PPC campaigns and send the correct value directly to Google Ads
Account restructure and new campaign creation from scratch focusing on Dynamic Search Ads (DSA) and Shopping ads
Results
Notable improvements in Rocket Industrial's ad performance, web sales, and reach at a lower cost
3 months before overtaking the account, ROAS was 3.11, with $165.2 cost per conversion and an average CPC of $2.41. Results after 3 months of scandiweb PPC management
6.4 ROAS
$92 cost/conv
$2.38 average CPC
The highest ROAS achieved was 8.51, and it keeps increasing each month
Digital collectibles by Lil Pump, New York Knicks and more
First peer-to-peer NFT marketplace
Approach
Developing a head-to-toe system to place and store auction bids
Serverless and headless frontend setup using NodeJS and Mosaic
Connecting the backend in djadmin with Lambda functions
Sweet has pioneered a way of flexible NFT distribution, featuring authentic digital tokens by artists like Lil Pump, RiFF RAFF, Big K.R.I.T., Iration, and sports giants such as Chicago Blackhawks and New York Knicks
Complex bidding mechanisms—buy and place bids on auctions for official and exclusive NFTs from famous brands and artists
Modular frontend built using Mosaic plugin mechanism open-sourced by Scandiweb
Adaptation of a 3D Visualizer to work in an in-browser view
User 2FA verification with phone number
Shopify checkout integration for auctioning and bid placement & standalone Stripe one-step checkout for payments processing
Results
120 days from project discovery workshop to launch of the NFT marketplace
World-famous artists are able to showcase their authentic NFT collections on the Sweet marketplace and launch auction-based initial drops
A batch of one-of-a-kind tokens put up for auction from Chicago Blackhawks, receiving bids from users around the world
Over $5,500 for a single NFT gathered on the first auction after launch
Platform change to BigCommerce for organic baby formula pioneers
Webstore infrastructure as clean and pure as products sold there
The scandiweb team provided excellent suggestions throughout the project, working hard to implement the BigCommerce system despite it lying outside their Magento expertise. They are an effective team who manage both the workflow and the technical side professionally.
Brian Berger
Director of Marketing and eCommerce
Approach
Replatform Nature's One Magento 1 store to BigCommerce with multiple integrations
Recreate products, product categories, attributes, and filters
Middleware setup to exchange data with Deacom ERP system
SEO support during replatforming and after go-live not to lose organic traffic
Launch Nature's One subscription program and loyalty program
Highlights
Nature's One are the US pioneer of organic baby formula, continuing their commitment to innovation of the purest, most nutritious products that are sold online and at select retail outlets
Full replatforming of Nature's One online store from Magento 1 to BigCommerce, leveraging BigCommerce built-in features, functionality, and theme
Middleware setup to exchange data with Deacom ERP system
Complex data migration by transferring
Customer information
Products
Store locator data
Reviews
Zendesk and HubSpot integrations to maximize client's customer support, sales, and marketing activities
Custom Free Sample program integration to drive customer loyalty
Microsoft Power BI integration for better data visualization
Creating Nature's One loyalty program based on a subscription model, with recurring payment program integration
Results
New setup allows the client to focus more on marketing activities and increasing conversions instead of stability or bug fixing
Effortless new store infrastructure on BigCommerce with cost-effective maintenance
Daily development and developer assistance reduced to a minimum—after replatforming, Nature's One team can easily manage the store without developer input
KPI improvements one month after the migration
-32% avg. page load time MoM
-46% avg. page load time YoY
+9.6% transactions MoM
The introduction of the subscription program lead to increased average order and customer lifetime value over time
Single-page application is the way to go for Cervera
Headless architecture for flexibility & performance
Approach
Move to scalable and cross-platform compatible headless Sanity CMS and EpiServer
Migrate content from the existing website to the new application without interrupting the site workflow or losing data
Use machine learning technology to deliver personalized search results
Eliminate legacy systems that hamper business growth
Migrate to a cloud infrastructure
Start by demonstrating a proof of concept for SPA and then proceed with creating new stores for different markets
Highlights
Overhaul of Cervera websites for Norway and Sweden—where they have more than 70 retail stores—and creation of a new eCommerce site for Finland
.NET for all backend modules that are standalone microservices
Headless Sanity CMS for content management
Results
Fast and flexible redesigned storefront written in React and Typescript
Headless CMS built on React.js that has close to unlimited customization possibilities for satisfying any business need
New AI-powered search engine that provides personalized search results for the best shopping experience
All third-party systems were moved and integrated with the new systems through a middleware (eCommerce engine, CRM, product recommendations service, reviews service, marketing automation, etc.)
Redesign for a playful and engaging shopping experience
Modern and scalable children's online clothing store
Approach
Overtaking the existing Magento 2 store management by implementing new designs as the first milestone
User journey revamp and on-demand styling updates to create a fun clothing store for kids with engaging shopping experience for their parents
Automated GeoIP redirect set-up
Server infrastructure modernization, with upgrades to the latest versions of AWS, Ubuntu, Varnish, MySQL and Redis
Website functionality upgrades with 10+ 3rd party integrations
Improved widget functionality to increase efficiency of content management team
SEO technical audit to ensure new designs follow best SEO practices
Ongoing support with dedicated growth team started in 2020 to always keep the store up to date and support it with new functionalities to satisfy customer behavior changes
Highlights
Mini Rodini is one of Scandinavia’s fastest growing children’s wear brands with over 500 shops around the world
Content editing, removal and duplication is made easy for the client with widget mass action functionality
Base Magento functionality extended with 3rd party integrations: