On July 1, 2023, standard Universal Analytics will stop recording data. Don't lose your year-over-year data about the store activity, and make sure your Google Analytics 4 are set up or start migrating NOW.
BigQuery is a data warehouse that allows for the processing of SQL queries at very high speeds, thanks to Google’s powerful infrastructure.
Sampling has been removed in GA4 standard reports and data that can be collected is now unlimited. Having access to unsampled data is significant because it ensures that you are basing your decisions on reliable data.
Audiences in GA4 allow for more targeted segments for marketing campaigns. You can now create segments based on events, which is not an option in UA, and add the concept of time if you wish.
Instead of giving you the bounce rate, or the percentage of users that leave a page without any interaction, GA4 gives you positive data on user engagement.
Firebase Analytics data from apps and Google Analytics data from websites. This means that having a complete view of engagement across your platforms no longer has to involve a manual and tedious process.
It’s now easier than ever to zoom in on customer behaviour and get insights on where marketers should direct more attention or change their strategy.
Using AI and machine learning, GA4 implements more intelligent tracking that is not reliant on cookies.
Previously accessible only to GA360 users, a set of tools for carrying out advanced analysis and creating ad hoc funnels is now available for free in GA4.
Some benefits of having a dataLayer:
Action items to tackle in this phase:
During the actual Go-live, there are certain actions that need to be taken in order to make sure that the migration is successful from Analytics perspective:
The aspects that should be performed from Analytics migration perspective include:
Migrate in 2+ weeks
For companies looking just to migrate to GA4Request free audit
Migrate in 3+ weeks
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Migrate in 4+ weeks
For companies who want a robust and advanced analytics setupRequest free audit
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A little backstory of Google Analytics is necessary to fully understand what GA4 is:
Google Analytics: The first version of Google Analytics, which were first introduced in 2005
Universal Analytics (UA): The updated and enhanced Google Analytics release from 2012, which took over as the default property type.
Google Analytics 360: This is a software package that came out in 2016 that, in addition to including Universal Analytics, also included Data Studio, Tag Manager, Surveys, Optimize, Audience Center and Attribution.
Google Analytics 4: This is the newest version of Google Analytics, which was released on October 14, 2020.
Because GA4 will elevate analytics and the insights you can derive from it, moving to it should be a top priority. This will keep your company moving forward in the proper direction and enable you to accomplish a number of New Year’s goals.
Besides, if you already are using Google Analytics 3 (universal analytics), then there isn’t a choice if you are willing to continue using Google Analytics, except for migrating to another analytics tool.
2-3 weeks if we are talking about just the migration to GA4. From the first discovery meeting to post go-live actions.
If you are facing any analytics problem, there is a big 95% chance that we have already solved it or a similar issue for our other clients.
Please, visit our Problems we solve page and you just might find an issue that you are facing and we can happily help you with!