Your Analytics will stop working in

  • 0days
  • 0hours
  • 0minutes
  • 0seconds

On July 1, 2023, standard Universal Analytics will stop recording data. Don't lose your year-over-year data about the store activity, and make sure your Google Analytics 4 are set up or start migrating NOW.

Before we help you to migrate to GA4, let us assist you by making sure your data is all set up
300+ Analytics setups delivered for leading global brands

Reasons to migrate GA4?

Universal Analytics properties will no longer process data.
Google announced that “On July 1, 2023, standard Universal Analytics properties will no longer process data."
No access to historical data from Universal Analytics in GA4
You will not be able to access historical data in GA4 since Google Analytics does not allow to transfer data from Universal Analytics.
GA4 is a new distinct tool with a variety of new capabilities.
GA4 is advertised as an update to UA, but because GA4 is a separate tool with a new data structure, this is a fairly broad generalisation.
300+ Analytics setups delivered for leading global brands
300+ Analytics setups delivered for leading global brands

What are the improvements of GA4?

BigQuery integration

BigQuery is a data warehouse that allows for the processing of SQL queries at very high speeds, thanks to Google’s powerful infrastructure.

Unsampled data

Sampling has been removed in GA4 standard reports and data that can be collected is now unlimited. Having access to unsampled data is significant because it ensures that you are basing your decisions on reliable data.

Extended segmentation possibilities

Audiences in GA4 allow for more targeted segments for marketing campaigns. You can now create segments based on events, which is not an option in UA, and add the concept of time if you wish.

Engagement metrics

Instead of giving you the bounce rate, or the percentage of users that leave a page without any interaction, GA4 gives you positive data on user engagement.

Cross-platform tracking

Firebase Analytics data from apps and Google Analytics data from websites. This means that having a complete view of engagement across your platforms no longer has to involve a manual and tedious process.

Complete user journey

It’s now easier than ever to zoom in on customer behaviour and get insights on where marketers should direct more attention or change their strategy.

More intelligent tracking

Using AI and machine learning, GA4 implements more intelligent tracking that is not reliant on cookies.

Advanced analysis

Previously accessible only to GA360 users, a set of tools for carrying out advanced analysis and creating ad hoc funnels is now available for free in GA4.

How we can help you migrate to GA4 in 5 steps

Requirements Prep

Review of current data tracking setup
New site tracking setup and infrastructure proposal
Data tracking tech requirements for implementation & dataLayer requirements development

dataLayer - analytics cornerstone

Content & Messaging
Email & Social
Paid Marketing
Organic Search

Some benefits of having a dataLayer:

Easily hook into dataLayer events as they occur
on the store
Pass dynamic information to all data collection services, make adjustments as needed
Avoid writing custom logic for each meaningful interaction
Avoid risks of reporting misinformation
OOTB data tracking for Google

Action items to tackle in this phase:

dataLayer QA & Audit
Custom dataLayer events & customization required for additional tracking requirements

Property setup & config

Mobile & Desktop
PX & Merchandising
Checkout & Post Purchase
Unified Commerce
GA4 property creation & configuring base settings for Test and Production properties
Enhanced Measurement configurations
Filtering configurations
Data Retention configurations
Custom definitions configurations
GA linking

Go-live process

During the actual Go-live, there are certain actions that need to be taken in order to make sure that the migration is successful from Analytics perspective:

Personalization
Loyalty Program
CRM & Customer Service
Data & Analytics
DataLayer QA
Analytics data flow QA
Google Analytics & GA4 KPI data QA
Transactions are reported correctly

Post-go-live actions

The aspects that should be performed from Analytics migration perspective include:

Mobile & Desktop
PX & Merchandising
Checkout & Post Purchase
Unified Commerce
Post-Go-live Analytics issues fixing (low priority issue which weren't fixed before Go-Live)
Source/medium reporting
Comparison of transaction data between various platforms: back-end v Google Analytics

Migrate to GA4 in 2-3 weeks and start collecting data now!

Basic

Migrate in 2+ weeks

For companies looking just to migrate to GA4

Request free audit
This service includes:
Current data infrastructure review & GA4 requirements preparation
Property setup & config
Base configurations & automatically tracked events
Key business custom events (up to 10)
Exploration reports configurations
Go-live process
Post-go-live support
Most popular!
Standard

Migrate in 3+ weeks

For companies whose eCommerce is absolutely crucial

Request free audit
This service includes:
Current data infrastructure review & GA4 requirements preparation
Property setup & config
Base configurations & automatically tracked events
Key business custom events (up to 10)
Exploration reports configurations
Go-live process
Post-go-live support
dataLayer setup / adjustments
eCommerce events setup
Automated store performance dashboards
Full-care

Migrate in 4+ weeks

For companies who want a robust and advanced analytics setup

Request free audit
This service includes:
Current data infrastructure review & GA4 requirements preparation
Property setup & config
Base configurations & automatically tracked events
Key business custom events (up to 10)
Exploration reports configurations
Go-live process
Post-go-live support
dataLayer setup / adjustments
eCommerce events setup
Automated store performance dashboards
Raw data export to BigQuery
eCommerce Analytics BI projects & implementations

Request a Free Audit of your Analytics setup!

Contact form is working, we check it daily!

Your message will be answered by one of scandiweb analytics experts the same or next business day

FAQ's

What other options do I have?
Option A
If you get to used other Google services and using other Google-stack products, that’s the most common option to migrate to the newest version of Google Analytics.
Option B
There are plenty of options and if you were not happy with Google products that’s a great timing to get to know alternatives
What is Google Analytics 4?

A little backstory of Google Analytics is necessary to fully understand what GA4 is:

Google Analytics: The first version of Google Analytics, which were first introduced in 2005

Universal Analytics (UA): The updated and enhanced Google Analytics release from 2012, which took over as the default property type.

Google Analytics 360: This is a software package that came out in 2016 that, in addition to including Universal Analytics, also included Data Studio, Tag Manager, Surveys, Optimize, Audience Center and Attribution.

Google Analytics 4: This is the newest version of Google Analytics, which was released on October 14, 2020.

Why to migrate now?

Because GA4 will elevate analytics and the insights you can derive from it, moving to it should be a top priority. This will keep your company moving forward in the proper direction and enable you to accomplish a number of New Year’s goals.

Besides, if you already are using Google Analytics 3 (universal analytics), then there isn’t a choice if you are willing to continue using Google Analytics, except for migrating to another analytics tool.

How much time does it take to migrate to GA4?

2-3 weeks if we are talking about just the migration to GA4. From the first discovery meeting to post go-live actions.

What other analytics problems can you solve for me?

If you are facing any analytics problem, there is a big 95% chance that we have already solved it or a similar issue for our other clients.

Please, visit our Problems we solve page and you just might find an issue that you are facing and we can happily help you with!