Rated by 700+ brands
4.9
Migrate to GA4 from any platform
Move your analytics onto GA4 from Adobe Analytics, Matomo, Mixpanel, or Universal Analytics, with the tracking rebuilt correctly and your existing history exported before the switch.
Trusted by leading brands worldwide
Trusted by leading brands worldwide
The analytics team behind the migration
575+
Dashboards delivered for brands
60+
Certified analysts and engineers
$4B+
In client sales processed yearly
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Why brands move to GA4
Legacy tools cost more every year
Adobe Analytics and other enterprise platforms carry rising licensing, while GA4 covers what most stores measure for free, with BigQuery for the rest.
Data in too many places
Analytics split across disconnected tools makes reporting a chore, and consolidating onto GA4 and BigQuery gives one source your team trusts.
Rushed or unfinished migration
In many cases, after UA sunset, properties were moved to GA4 in a hurry. A proper migration and audit make the numbers reliable again.
Migrating to GA4 from your platform
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What the migration covers
GA4 setup
A GA4 property built correctly, with enhanced measurement, filters, retention, and custom definitions configured for your store.
GA4 audit
A review of the new or existing property against your backend, listing every tracking gap and mismatch with a fix for each.
dataLayer and eCommerce events
A clean dataLayer that fires purchases, add-to-carts, and leads accurately, mapped to GA4's eCommerce model.
Server-side tracking
Server-side tagging and the Conversion API set up so data survives ad blockers and browser limits.
BigQuery and reporting
The GA4 to BigQuery export and dashboards that turn raw events into reports your team reads.
History and handover
Source-platform history exported before cutover, and the team is trained on the new GA4 and dashboards.
Get a migration plan scoped to your store
Steps of a GA4 migration
A clean migration comes from mapping the old platform to GA4 before anything is switched, so we audit the source first and cut over only once the new data is validated.
Audit the source
We review the current platform, the tracking, and the reports your team relies on, and document what has to be migrated.
Map to GA4
The source data model is mapped to GA4's event model, and the dataLayer and events are specified before any build.
Build and parallel-run
GA4 is configured and runs alongside the old platform, so the numbers can be compared before anyone depends on them.
Cut over
Once GA4 matches, we switch reporting over, export the source history, and validate transactions against the backend.
After go-live
We fix low-priority issues, reconcile GA4 against your backend, and hand over the dashboards with team training.
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Analytics projects we've delivered
From partial tracking to unified analytics in 40+ markets
+176.1%
Revenue
+49.8%
Desktop conversion rate
+75%
User data captured
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Store, ERP, POS, and eCommerce data merged into one warehouse
500k+
First-party records owned
120+
Stores, ERP, and POS merged
5 markets
Unified into one view
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Get a free audit before you migrate
Send us access to your current analytics and a certified analyst reviews what you have, maps it to GA4, and sends the migration plan in writing.
GA4 migration questions and answers
Can you migrate us to GA4 from Adobe Analytics?
Yes. We map Adobe Analytics report suites, eVars, and props to GA4's event model, rebuild the tracking, and set up the reports your team relied on. Because the two tools store data differently, your Adobe history is exported and kept before the switch, because GA4 cannot import another tool's data, and the new property is validated against your backend before anyone depends on it.
How does GA4 compare to Adobe Analytics?
Adobe Analytics is a powerful enterprise tool with enterprise pricing, while GA4 covers what most stores measure for free and connects natively to Google Ads and BigQuery. For many brands the move is about consolidating onto the Google stack and cutting licensing, and we help you check that GA4 covers what you use before you commit.
Do you also set up GA4 from scratch?
Yes. If you are not moving off another tool but want GA4 done right, we build the property, the dataLayer, and the eCommerce tracking from the start, and audit it against your backend. Setup and audit are part of the same practice as the migrations.
What about server-side tracking?
Server-side tracking sends events through your own server, so data survives ad blockers and browser limits. We set up server-side tagging and the Conversion API during the migration when the account has been undercounting, which is common on older setups.
Will we lose our historical data in a migration?
Historical data does not transfer between different analytics platforms, so we export it from the source tool before cutover and keep it available, often in BigQuery, so you can still look back. GA4 then holds everything from the migration forward. For a Universal Analytics property, we keep the history that Google still allows.
Which platforms do you migrate to GA4 from?
Adobe Analytics, Matomo, Piwik PRO, Mixpanel, Amplitude, and Universal Analytics, plus any other tool that exports its data model. The work is the same shape each time: map the source to GA4, rebuild the tracking, parallel-run to confirm the numbers, then cut over.
How long does a GA4 migration take?
A focused migration or setup usually runs two to three weeks end to end, depending on how many events, platforms, and integrations are involved. The audit at the start tells you the scope before you commit to the full build.
Do you support GA4 after the migration?
Yes. Ongoing GA4 monitoring, troubleshooting, and analyst support run through our GA4 support service, and broader data and BI work through our analytics services. That covers monitoring for tracking drift, tag fixes after site releases, and monthly checks that key events still fire. This page covers the migration and setup that come first.
Start with a free migration audit
Share access to your current analytics, or your store URL if you are starting fresh. A certified analyst will review what you have, and you will get a reply with the plan and fixes.
Prefer to talk now? Book a call straight away, or email us at: [email protected]
Ready to start your GA4 migration?
