4.9

Data privacy compliance for eCommerce analytics

Consent architecture and tracking audits for the data your store collects, configured by the same analytics team that builds the tracking itself.

Trusted by 700+ leading brands worldwide

Trusted by 700+ leading brands worldwide

Where privacy exposure comes from

Most exposure starts in the implementation – even though the cookie banner is in place, and the policy is written, tags keep firing before anyone agreed and nobody has checked what the third parties receive.

Tags before consent

A banner that appears while analytics and marketing tags have already loaded gives the appearance of compliance without the substance.

3rd party vendors

Third-party tags accumulate over years of campaigns, and few teams can produce a current list of who receives their customer data.

No documentation

When legal asks what is collected and on what basis, the answer has to be rebuilt by hand from the tag manager and the CMP every time.

Book a data privacy consultation

What our data privacy work covers

The starting point is an inventory of what your site collects today and which vendors receive it. Implementation of the tag and consent changes is delivered by our tracking setup team.

Data collection audit

An inventory of every tag, pixel, and API firing on your site, with the data each one sends and the basis it relies on.

Consent architecture

Consent Mode and CMP signals designed so nothing fires before agreement, using platforms including OneTrust, CookieBot, and Amasty.

Vendor and tag review

Third-party recipients identified and documented, and the ones nobody can account for are put to your team for a decision.

GDPR and CCPA frameworks

Collection configured against the defaults of each market, since GDPR starts from opt-out while CCPA starts from opt-in.

Opt-out handling

Tooling set up to respect a visitor's refusal across every downstream platform, and tested against real refusals before handover.

Documentation for audits

A written record of what is collected, why, and where it goes, which your legal team can use when required.

‍Your setup may already handle part of this list

A specialist reviews the tags and consent setup you run today and tells you where the real gaps are.

Why brands choose scandiweb for privacy-compliant analytics

Designed by market

Consent defaults are opposite in the EU and the US, so we design and test your configuration separately for each market.

Same team that built tracking

The specialists auditing your tags are the ones who configure them, which removes the handoff where most findings get lost.

Certified for personal data

Our certifications cover ISO 27001, ISO 27017, and PCI DSS, which means the controls around your data are externally audited.

We work to the standards

Consent signals are handled through IAB TCF 2.0 and platform-native frameworks. Nothing depends on a bespoke workaround.

Legal advice in-house

Where the question turns out to be a policy or contract matter, our legal consultancy team picks it up and advises a solution.

Tested against refusals

Every configuration is checked by refusing consent first, then confirming that the downstream platforms receive nothing.

Steps of a data privacy project

Collection inventory

We record every tag, pixel, and API call the site makes, with the data each sends and the third party on the other end.

Gap assessment

Each item is checked against the consent state it should respect, and anything firing early is listed with the exposure it creates.

Consent design

We specify how signals should pass from your CMP into every platform, market by market, since defaults differ across regions.

Configuration and testing

Changes are applied and then verified by refusing consent, confirming that no downstream platform receives anything.

Documentation and handover

The inventory and the consent design are written up for your legal team, and your own staff are trained to keep both current.

What clients say about working with scandiweb

For more than 10 years, scandiweb 
has supported our platform with top talent, helping us reach our strategic goals.
Jonathan Chan
Head of Global IT
scandiweb is our strategic partner 
for end-to-end development and 360° eCommerce expertise, including UX and data.
Henri Kruusel
Head of eCommerce & Marketing
I really view scandiweb team as an extension of Country Casual Teak team. It is a great relationship and we love working with them!
Stephanie Cohen
Director, Marketing and eCommerce
Working with scandiweb on our platform has been a pleasure. They are always trying to find the best solutions.
Marc Muntané
eCommerce Manager
scandiweb has consistently demonstrated exceptional expertise, adaptability, and a proactive approach.
David Bethune
Senior eCommerce Manager
This is the most important project of all those years. That’s why we choose you - because we are 100% sure you will help us deliver it in the best way.
Giuseppe Leonardi
Head of Software Development
It’s been an extremely fruitful relationship and we are really, really happy.
Jeanine Frutuoso
Director of Marketing
I value scandiweb as a partner and very happy to recommend them! I would very much like to keep the existing team for the long term.
Steve Keatley
CTO at Beauty Works

 Frequently asked questions about privacy and tracking

Do you provide legal advice?

No. We handle the data stack — what is collected, on what consent basis, and which vendors receive it. Policies, terms, and regulatory interpretation come from our legal consultancy team, and the two often work on the same project.

Will consent gating cost us data?

Some, and less than most teams expect. Our published work brought missing orders down from over 15% to roughly 5% while every tag stayed gated behind consent. The loss comes from a poor implementation more often than from the consent requirement.

Can you audit a setup you did not build?

Yes, and that is the common case. The inventory stage records what is firing regardless of who configured it, and the findings are handed over even if the remediation goes elsewhere.

Which consent platforms do you work with?

Platforms including OneTrust, CookieBot, and Amasty, alongside the consent frameworks built into Google and Adobe. The recommendation follows what your markets require and what your team can maintain, and we work with a CMP you already license.

How do GDPR and CCPA differ in practice?

The defaults are opposite. GDPR starts from opt-out, so nothing fires until a visitor agrees. CCPA starts from opt-in, with a right to refuse afterwards. A single global configuration satisfies neither properly, which is why the design is done market by market.

What do we get at the end?

A written inventory of every tag and the data it sends, a consent design per market, the configuration applied and tested, and documentation your legal team can work from. The inventory alone is usually the piece clients did not have.

Talk to a privacy specialist

Tell us which markets you sell into and what consent platform you use today. A specialist will come back with the scope of a collection inventory.

An inventory of every tag and the data it sends
Consent design done market by market
Configuration tested by refusing consent

Prefer to talk now? Book a call straight away, or email us at: [email protected]

We reply within 1 business day.

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 Could you list who receives your customer data? Let’s map it out

A specialist will look at what your site collects today and where each item is sent.