4.9

Omnichannel eCommerce solutions for B2C & D2C brands

Sell through your web store, marketplaces, social, and retail stores from one omnichannel backbone that keeps stock and pricing in sync everywhere your customers buy.

A free call, led by an omnichannel engineer

Trusted by 700+ leading brands worldwide

Trusted by 700+ leading brands worldwide

 Every channel you add multiplies the work

 A second sales channel doubles your revenue potential, and it quietly doubles the operations behind it. Omnichannel eCommerce solutions put one backbone under everything you sell, so a new channel brings new customers without a new set of manual work.

Stock and pricing drift apart

One channel oversells while another sits on unsold stock, and every promotion has to be set up again for each place you sell.

Channels compete for the same sale

Your store and your website end up selling against each other, and D2C plans stay on hold because retail partners push back.

Orders and customer data in silos

Every channel keeps its own orders and customer records, so your team reconciles the numbers by hand at the end of every month.

Book a free channel review

What's included in our omnichannel eCommerce solutions

The web store is rarely what blocks selling on more channels. The gap is usually in the layer behind it, where product data and orders have to move between systems that were never connected. Your channel map decides how much of that layer our B2C eCommerce services take on.

Storefront and platform engineering

B2C eCommerce development on the platform tier your catalog and markets require, from the team that also connects everything behind it.

Marketplace and social commerce integration

Marketplace listings and social shops feed from the web store's catalog and stock, with their orders routed into the same operational flow.

Product information management

One system of record for every product's content, so a change is made once and goes live on every channel and market you sell in.

Order management and fulfillment integration

Orders from every channel consolidate into one queue and route automatically to whichever location is best placed to fulfill them.

Retail store and POS connectivity

Omnichannel retail solutions connect physical stores to the backbone: store stock visible online, in-store pickup in the same order flow.

Customer data unification

One customer record across channels is the base of the unified commerce solutions we build, so you know a shopper wherever they buy.

A team sized for selling everywhere

600+

Employees worldwide

45

Countries our team works from

 894+

Adobe certifications

Official partners of the platforms your channels run on

 A B2C and D2C eCommerce agency that builds in-house

Retailers hire scandiweb as a B2C eCommerce agency, and brands selling direct hire the same team as their DTC eCommerce agency. Both get engineers on our payroll for the work that usually gets subcontracted: the back-office and store integrations that decide whether selling on every channel works.

One partner across every channel stack

Adobe Gold Solutions Partner, Shopify Plus Partner, and Certified BigCommerce partner: certified engineers on every platform your channels use.

Our own storefront technology

ScandiPWA, the open-source storefront we built for Adobe Commerce (Magento), is used by over 500 brands, and its team works on client builds.

Product data at catalog scale

40+ PIM projects delivered across 15 verticals since 2016, as a Pimcore Platinum Partner and winner of the Akeneo Solution Partner Award in 2020.

Connectors written by our engineers

ERP, CRM, OMS, and PIM systems join the backbone through those connectors, alongside an Order Management App we made for Adobe Commerce.

15+ years leading your account

Every account is guided by a Technical Account Manager and a Delivery Manager with 15+ years of experience, owning every channel's backlog together.

Security for every touchpoint

ISO 27001 and ISO 27017 certified for information and cloud security, with PCI DSS certification covering payment flows on every channel we connect.

 Results from brands selling on every channel

Three B2C eCommerce solutions, each with one commerce backbone under every channel the brand sells through.

3x better performance for a global sportswear brand's new markets

4

new markets launched in 95 days

99.9%

store uptime

2 minutes

from launch to first orders

Learn more

Web, iOS, and Android replaced by one storefront for an electronics giant

26%

increase in Conversion Rate

25,79%

longer Average Time on Site

12x faster

category page Time-to-Interactive

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A DIY chain's 160+ physical stores connected to one web platform

 6

stores across 3 Nordic countries

55k+

SKUs

30%

faster page load

Learn more

81 retail stores, online retail, and fundraising campaigns unified on one Adobe Commerce build

+136.5%

conversion rate

+32.3%

revenue

+23.7%

transactions

Learn more

Client reviews of our omnichannel eCommerce work

Partnering with scandiweb’s team allowed us to bring a site to market that has 3 – 4 times better performance than any other site.
Jason Barney
eCommerce Technology Consultant
I really view scandiweb team as an extension of Country Casual Teak team. It is a great relationship and we love working with them!
Stephanie Cohen
Director, Marketing and eCommerce
Sales volume was so high that our US team considered increasing shipping price to slow orders down. This foundation helped us double D2C revenue year over year while expanding into new markets.
Jean-Christophe Jouve
Global Finance Director
scandiweb has consistently demonstrated exceptional expertise, adaptability, and a proactive approach.
David Bethune
Senior eCommerce Manager
The partnership is going almost too well. I am genuinely surprised at how smoothly it’s going. I expected way more challenges and differences of opinion on how to do things. It has been a very pleasant surprise.
Matt Clark
Head of Project and Digital Management
It’s been an extremely fruitful relationship and we are really, really happy.
Jeanine Frutuoso
Director of Marketing
I value scandiweb as a partner and very happy to recommend them! I would very much like to keep the existing team for the long term.
Steve Keatley
CTO at Beauty Works
Working with scandiweb has been a smooth ride from the start. It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Florence Kiss
Senior Marketing Manager

 Get a free channel review before you add the next channel

 An omnichannel engineer maps the systems behind your channels and puts a number on what unifying them would return.

 How an omnichannel rollout works

An omnichannel implementation at scandiweb is phased. Each phase covers one channel or one system connection, and each is priced before it starts. The backbone is never swapped in one big cut-over, so the risk of any single phase stays small and the rollout can pause without losing value.

Channel and systems mapping

We list every place you sell and every system behind it, with the data flows and the manual work in between. Gaps and duplicated effort become visible before anything is scoped.

Backbone and data design

We define which system becomes the source of truth for products and where every channel's orders come together. You approve the design and the first phase's price before any build starts.

 Build and integrate

Our engineers build the storefront work and the system connections your map calls for. Every connection is tested against live data from the system it joins before it ships.

Channel-by-channel go-live

Channels move onto the backbone one at a time, lowest-risk first, while everything else keeps selling as it does today. Revenue never depends on a single go-live weekend.

Measure and expand

 Each live channel reports into one view, and the next is scheduled from those numbers, with customer experience optimization improving the channels already selling.

Start with your biggest blocker

When a channel plan stops moving, the cause is usually one of these three. Pick the one that matches your situation for a deeper diagnosis and a booking form scoped to that problem.

If none of these fits exactly, start with the free channel review

The review looks at every channel you sell through and names the problem to solve first.

Who this is for, and who it is not for

Omnichannel eCommerce solutions fit B2C and D2C brands selling through more than one channel and losing time or sales to disconnected systems. If everything you sell moves through one web store and nothing more is planned, a simpler build serves you better and the backbone can wait.

If the channel mix itself is still an open question, start with eCommerce strategy services.


 Book a free channel review

This is for you if

You sell through a web store plus at least one other channel, or will this year
Your store and site show different stock or prices, and someone corrects them manually
You are a brand adding D2C sales next to an existing retail or wholesale network
Your ERP or POS data sits in systems your current partner cannot connect

Not the right fit if

You operate a single web store with no second channel planned this year
You want a marketing or advertising agency, with no build or integration work
You sell wholesale-first to business buyers, better served by B2B eCommerce development
You are looking for a fulfillment or 3PL provider to store and ship orders

Frequently asked questions about omnichannel eCommerce solutions

What is omnichannel eCommerce?

Omnichannel eCommerce means selling through multiple connected channels, such as a web store, marketplaces, social commerce, and physical retail, with shared stock and customer data behind all of them. A shopper can start a purchase in one channel and finish it in another without friction. Being present on many channels is only the first step: omnichannel means those channels work as one system.

How is omnichannel different from multichannel eCommerce?

Multichannel means selling in several places that each operate separately, with their own stock views and price lists. Omnichannel connects those same channels to one backbone, so data and orders flow between them and the shopper's experience carries across. The difference shows in the work: a connected setup takes one update where a separate setup repeats it per channel.

How is unified commerce different from omnichannel?

Unified commerce is the architecture that makes omnichannel work: one platform layer holding products, orders, inventory, and customer data, with every channel reading from it and writing to it. Omnichannel describes the customer-facing result, a consistent experience wherever someone shops. In practice we build unified commerce solutions first, because the experience can only be as connected as the layer underneath it.

How long does an omnichannel eCommerce implementation take?

A focused integration, such as connecting a marketplace or launching in-store pickup, typically takes weeks. A full omnichannel eCommerce implementation, covering platform work, product data, order management, and store connectivity, is delivered as a phased rollout over several months, channel by channel, so sales continue while the backbone is built. Your channel review includes a timeline for your stack.

Why choose scandiweb for omnichannel eCommerce solutions?

Because the integrations behind our omnichannel commerce solutions are built in-house: platform engineering, product data, order routing, ERP and POS connectivity, and customer data unification, from one team. scandiweb has delivered 2,100+ projects since 2003, many of them for retailers selling through physical stores and web stores at once, and every specialist who works on your systems is a scandiweb employee.

What does an omnichannel eCommerce solution include?

 An omnichannel eCommerce solution typically includes the commerce platform, product information management, order management, and the integrations that connect your other sales channels to them. At scandiweb it also covers customer data unification and POS connectivity, so inventory and pricing stay consistent everywhere and orders from any channel land in one operational flow.

What is the difference between B2C and D2C eCommerce?

B2C eCommerce is any business selling to consumers, including retailers that carry many brands. D2C eCommerce is a manufacturer or brand selling directly to consumers, usually alongside the retail and wholesale partners who already stock its products. The distinction matters for channel design: adding direct sales without undercutting those partners is one of the core omnichannel problems we solve.

How much does an omnichannel eCommerce implementation cost?

 Cost depends on two things above all: how many channels and systems have to be connected, and whether the commerce platform itself has to be rebuilt. Integration-focused projects start far smaller than full replatforms. scandiweb scopes omnichannel work in fixed stages with a price agreed up front, so you approve budget stage by stage. A free channel review produces the first scoped figure.

Is omnichannel still worth it in 2026?

Yes, and the bar has risen. Shoppers expect store stock to be visible online, and AI shopping assistants now answer product questions from whichever data a retailer exposes. Connected channels turn those expectations into sales. Disconnected setups pay for every channel twice, once to operate it and again to reconcile it against the others, and that second cost grows with each channel added.

What is omnichannel retail?

Omnichannel retail means running physical stores and digital channels as a single connected operation. Store stock is visible online, online orders can be picked up or returned in store, and store purchases feed the same customer records as web orders. In practice it depends on whether the POS and the commerce platform share live data, so most of the work is integration rather than changes inside the store.

Book your free channel review

Tell us where you sell and where you want to sell next, and we will show you what an omnichannel eCommerce solution looks like for your stack.

A map of your channels and systems
The sync gaps costing you sales
A first build stage with a price

Prefer to talk now? Book a call straight away, or email us at: [email protected]

 Your details stay private, and there is nothing to prepare.

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