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Sell through your web store, marketplaces, social, and retail stores from one omnichannel backbone that keeps stock and pricing in sync everywhere your customers buy.
A free call, led by an omnichannel engineer
A second sales channel doubles your revenue potential, and it quietly doubles the operations behind it. Omnichannel eCommerce solutions put one backbone under everything you sell, so a new channel brings new customers without a new set of manual work.
One channel oversells while another sits on unsold stock, and every promotion has to be set up again for each place you sell.
Your store and your website end up selling against each other, and D2C plans stay on hold because retail partners push back.
Every channel keeps its own orders and customer records, so your team reconciles the numbers by hand at the end of every month.
The web store is rarely what blocks selling on more channels. The gap is usually in the layer behind it, where product data and orders have to move between systems that were never connected. Your channel map decides how much of that layer our B2C eCommerce services take on.
600+
Employees worldwide
45
Countries our team works from
894+
Adobe certifications

Retailers hire scandiweb as a B2C eCommerce agency, and brands selling direct hire the same team as their DTC eCommerce agency. Both get engineers on our payroll for the work that usually gets subcontracted: the back-office and store integrations that decide whether selling on every channel works.
Three B2C eCommerce solutions, each with one commerce backbone under every channel the brand sells through.
An omnichannel engineer maps the systems behind your channels and puts a number on what unifying them would return.
An omnichannel implementation at scandiweb is phased. Each phase covers one channel or one system connection, and each is priced before it starts. The backbone is never swapped in one big cut-over, so the risk of any single phase stays small and the rollout can pause without losing value.
We list every place you sell and every system behind it, with the data flows and the manual work in between. Gaps and duplicated effort become visible before anything is scoped.
We define which system becomes the source of truth for products and where every channel's orders come together. You approve the design and the first phase's price before any build starts.
Our engineers build the storefront work and the system connections your map calls for. Every connection is tested against live data from the system it joins before it ships.
Channels move onto the backbone one at a time, lowest-risk first, while everything else keeps selling as it does today. Revenue never depends on a single go-live weekend.
Each live channel reports into one view, and the next is scheduled from those numbers, with customer experience optimization improving the channels already selling.
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When a channel plan stops moving, the cause is usually one of these three. Pick the one that matches your situation for a deeper diagnosis and a booking form scoped to that problem.
Omnichannel eCommerce solutions fit B2C and D2C brands selling through more than one channel and losing time or sales to disconnected systems. If everything you sell moves through one web store and nothing more is planned, a simpler build serves you better and the backbone can wait.
If the channel mix itself is still an open question, start with eCommerce strategy services.
Omnichannel eCommerce means selling through multiple connected channels, such as a web store, marketplaces, social commerce, and physical retail, with shared stock and customer data behind all of them. A shopper can start a purchase in one channel and finish it in another without friction. Being present on many channels is only the first step: omnichannel means those channels work as one system.
Multichannel means selling in several places that each operate separately, with their own stock views and price lists. Omnichannel connects those same channels to one backbone, so data and orders flow between them and the shopper's experience carries across. The difference shows in the work: a connected setup takes one update where a separate setup repeats it per channel.
Unified commerce is the architecture that makes omnichannel work: one platform layer holding products, orders, inventory, and customer data, with every channel reading from it and writing to it. Omnichannel describes the customer-facing result, a consistent experience wherever someone shops. In practice we build unified commerce solutions first, because the experience can only be as connected as the layer underneath it.
A focused integration, such as connecting a marketplace or launching in-store pickup, typically takes weeks. A full omnichannel eCommerce implementation, covering platform work, product data, order management, and store connectivity, is delivered as a phased rollout over several months, channel by channel, so sales continue while the backbone is built. Your channel review includes a timeline for your stack.
Because the integrations behind our omnichannel commerce solutions are built in-house: platform engineering, product data, order routing, ERP and POS connectivity, and customer data unification, from one team. scandiweb has delivered 2,100+ projects since 2003, many of them for retailers selling through physical stores and web stores at once, and every specialist who works on your systems is a scandiweb employee.
An omnichannel eCommerce solution typically includes the commerce platform, product information management, order management, and the integrations that connect your other sales channels to them. At scandiweb it also covers customer data unification and POS connectivity, so inventory and pricing stay consistent everywhere and orders from any channel land in one operational flow.
Cost depends on two things above all: how many channels and systems have to be connected, and whether the commerce platform itself has to be rebuilt. Integration-focused projects start far smaller than full replatforms. scandiweb scopes omnichannel work in fixed stages with a price agreed up front, so you approve budget stage by stage. A free channel review produces the first scoped figure.
Yes, and the bar has risen. Shoppers expect store stock to be visible online, and AI shopping assistants now answer product questions from whichever data a retailer exposes. Connected channels turn those expectations into sales. Disconnected setups pay for every channel twice, once to operate it and again to reconcile it against the others, and that second cost grows with each channel added.
Omnichannel retail means running physical stores and digital channels as a single connected operation. Store stock is visible online, online orders can be picked up or returned in store, and store purchases feed the same customer records as web orders. In practice it depends on whether the POS and the commerce platform share live data, so most of the work is integration rather than changes inside the store.
Tell us where you sell and where you want to sell next, and we will show you what an omnichannel eCommerce solution looks like for your stack.
Prefer to talk now? Book a call straight away, or email us at: [email protected]