4.9
eCommerce content marketing services, live in your store
scandiweb's eCommerce content marketing services cover the category and product page copy your catalog never got, and our own developers publish it live in your store.
Trusted by 700+ leading brands worldwide
Trusted by 700+ leading brands worldwide
The content gaps on a large eCommerce catalog
Content on an eCommerce store is mostly catalog content. A store with 4,000 SKUs has thousands of pages with copy to write, and a blog calendar reaches a few dozen of them a year.
Product copy from the supplier feed
Your product descriptions came with the feed, so the same paragraph appears on every retailer selling that SKU. Search engines pick one page to rank.
Category pages with a single line
Category and collection pages have one introductory sentence from launch day. Nothing tells a buyer how to choose between the products in the grid below.
Content that never reaches the store
An outside agency delivers articles and descriptions as documents, and your development backlog decides when any of them reach a live page.
Content written for the catalog, then published into it
scandiweb plans your content against the catalog you actually sell: which categories have search demand and no copy, and which existing pages are worth rewriting before anything new is commissioned. Our developers then deploy that copy through the same release process your store already uses, into the CMS templates and the PIM.
Catalog content depends on clean product data, which is what our PIM implementation service builds.
What is included in our content marketing services for eCommerce
Catalog content is template work before it is writing. scandiweb builds the category description block and the product attribute template once, then fills them page by page for every branch of the catalog tree.
Category page content
We write intro and buying copy for the category pages that already earn traffic, structured so it stays readable above the product grid on mobile.
Product description writing services
New launches and the SKUs that arrived with supplier copy, rewritten against your attribute data. Volume generation goes to our AI content strategy service.
Buying guides and SEO blog content
Blog content services and buying guides that answer the questions your support team keeps getting, each one linked from the products it explains.
Refresh of existing pages
Content audit services that review every page already ranking, then rewrite or merge the ones competing with each other for the same search term.
Editorial calendar and briefs
A quarterly plan tied to your merchandising calendar. Seasonal copy is approved before the season opens, and every piece starts from a written brief.
Publishing into your platform
Our developers put the finished copy into Adobe Commerce or Shopify, including any template work a new content block requires before it launches.
Your unwritten catalog pages, ranked by value
Content delivered at catalog scale
1,000+
content pieces delivered
40+
PIM projects across 15 verticals
8+
languages of localized copy
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How a content program starts and what it costs
scandiweb prices content work two ways. The first phase is a fixed-scope project priced against an agreed page count, and the ongoing program is a monthly retainer set by how many pages you publish.
Content gap analysis
We map every category and product group in your catalog against the queries buyers actually use, then score each result by the revenue the missing page could earn.
Page list and briefs
You sign off the page list for the quarter. Each page gets a written brief naming the target query and the buyer question it answers.
Writing and editing
eCommerce copywriting services with a second editor on every piece, checking the product facts in the draft against your own attribute data before it goes to review.
Publishing and QA
We put the approved copy live in your CMS and your PIM, then build any new content block your template lacks, with a QA pass on mobile before the page goes public.
Reporting on page revenue
We track every published page against the revenue and the assisted revenue it earns, and report both figures monthly. Ranking issues on those pages go to our eCommerce SEO services team.
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Content results from live stores
scandiweb wrote the copy on these stores and published it into the platform each one uses.
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Category page content boxes grew merchandise clicks 311.4% year over year
+230.3%
clicks, English (international)
+195.43%
impressions, English (international)
+521.92%
clicks, French
Learn more
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Product and category descriptions doubled search visibility for a home goods store
+107%
total revenue
+72%
total organic traffic
+32%
total clicks
Learn more
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Four months of rewritten landing page content for a London tailor established 1849
+170%
revenue from organic traffic
-26%
bounce rate
+60%
clicks
Learn more
Get a content gap analysis of your product catalog
The gap analysis names the categories your buyers search for and your catalog does not answer.
Is this the right fit for your catalog
A good fit
A poor fit
The case for scandiweb on catalog content
Developers on the same team
The people who write your category copy work alongside the developers who deploy it, so a finished page does not wait on a third-party handover.
894+ Adobe certifications
Developers building Adobe Commerce stores every day hold these certifications. Content briefs state what your template can render before a writer starts.
Writers who work on stores
A growth team inside an eCommerce agency writes the content, and the writer describing a product configurator has opened one in an admin panel.
Google Premier Partner
scandiweb holds Google Premier Partner status for 2026, and your content plan is built from the search and shopping data the same team already reports on.
Client feedback on content projects
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Common questions about eCommerce content marketing
What are eCommerce content marketing services?
eCommerce content marketing services cover the commercial content on an online store: category page copy, product descriptions, buying guides, and the blog articles that support them. The scope also includes publication, because a description only earns revenue after it is live on the page a customer opens. That puts CMS and product-data work in scope.
How much does eCommerce content marketing cost?
Cost tracks two things: page volume, and how much product data has to be verified before a writer can start. A catalog with clean PIM attributes costs less per page than one where every spec has to be looked up in a supplier PDF. scandiweb quotes content marketing packages per published page, so the figure is agreed before work begins.
Who publishes the content into the store?
scandiweb's own developers publish the content into your store. Category copy has to reach a CMS template and product copy has to reach an attribute field, which is development work, so one supplier owns both the writing and the deployment. Content aimed at AI answers is covered by our AI search optimization services.
Which platforms and content systems do you support?
scandiweb works on Magento (Adobe Commerce), Shopify, BigCommerce, and headless storefronts, plus content systems including Pimcore, Akeneo, and InRiver. Our developers publish product content through the CMS or write it into PIM attributes, whichever your catalog uses. A later replatform does not mean rewriting the content.
What does scandiweb's content work cover?
The scope covers both the plan and the pages. The work includes category page content, product description writing, buying guides, content refresh of pages that already rank, and publishing into your CMS and PIM. Content strategy services and production belong to the same project team, and we review the page list at the start of each quarter.
How long before content marketing produces results?
Why choose scandiweb over a content agency?
An eCommerce content marketing agency delivers the copy to your team. scandiweb delivers it published in your store, because scandiweb also builds those stores as the world's most certified Adobe Commerce team. The practical difference is that a category description approved on Friday is live the following week, with no separate development quote.
How does a content project with scandiweb start?
The first deliverable is a content gap analysis. scandiweb sends you a written document listing every category and product page your catalog has left unwritten, plus the pages a competitor currently outranks. You review that list, and no writing begins until you approve the pages and the order they are written in.
Get a content gap analysis from a senior marketing expert
Send your store URL and name the categories that matter most this quarter. scandiweb returns the written analysis, plus a short call to walk through what it found.
Prefer to talk now? Book a call straight away, or email us at: [email protected]
Related services
Start with the catalog pages that already get traffic
eCommerce content marketing services from scandiweb are sequenced by revenue potential, and the first rewritten category pages are live inside the same quarter.
