4.9
Branding services built for eCommerce
Brand strategy and visual identity from an eCommerce design team that builds what it designs, so your new branding goes live on the storefront.
Trusted by 700+ leading brands worldwide
Trusted by 700+ leading brands worldwide
What branding services change for an eCommerce store
scandiweb provides eCommerce branding services: positioning and visual identity, delivered as a design system your developers build the storefront from. Every project starts with a free brand review that measures how consistently your store and channels apply the identity you have now.
Before
With scandiweb
Certified and award-winning team
What our branding services include
The design system is the deliverable clients underestimate. scandiweb writes the rules that apply your identity into your working templates, so a page built a year from now still looks like the brand you approved. You can buy each deliverable on its own or as one program.
Brand strategy and positioning
Brand strategy services define your positioning and messaging platform, grounded in market research, so design decisions have a stated reason.
Brand identity design
The core of our brand identity design services: the logo and the wider visual language, rebuilt to work on real store pages and mobile.
Rebranding and brand refresh
Repositioning or a full identity change for an established store, scoped around the brand equity worth keeping and the timing of the switch.
Design systems and brand guidelines
Documented rules and reusable components that keep every new page and campaign asset on-brand long after the project itself closes.
Brand asset production
Campaign and channel assets produced from the new system on a schedule: you brief once, we deliver against an agreed calendar.
Storefront rollout
We apply the approved system to your existing templates in planned phases. Full redesigns start with our eCommerce web design services.
Start with a free brand review
The design team behind your branding
23+
Years in eCommerce
$4B+
Generated for our clients per year
2100+
eCommerce projects completed
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3 consecutive design awards at Meet Magento
Rebranding services for live stores
Rebranding services update your brand's strategy, its identity, or both while your store stays online and takes orders throughout. Our digital branding services phase the rollout and track search rankings at every step of the change. Rebranding costs depend on how much of the identity changes and how many channels the rollout covers.
See the D2C eCommerce trends that prompt many of the rebrands we scope.
How our branding process works
A branding project at scandiweb moves through five fixed steps, and you sign off the strategy before any visual design starts. Each step ends with your written approval, so every later step builds on a decision you already made.
Discovery and research
We interview your stakeholders and review your analytics, so the strategy starts from how your brand performs today. You get a discovery summary that frames every later decision.
Brand strategy
We write the positioning and the messaging platform, a short document that states who the brand serves and what every design choice has to express.
Identity design
Our brand identity services turn the strategy into the visual system, and we test each element on real page layouts before you sign it off.
Design system build
We document the identity as brand guidelines and a Figma design system, with every pattern specified so your team applies it the same way every time.
Rollout and handover
Our frontend developers implement the system on your storefront, and you get production assets for every channel the brand appears on, plus the documentation your team works from.
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Get a free brand review before you commit to a rebrand
A designer-led audit of your site, storefront, and brand assets, with the inconsistencies mapped and prioritized.
Results from our branding work
scandiweb's branding and identity design services also produced Salt Life's brand refresh on Shopify and ViewStart's logo and visual identity.
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Luxury chocolate, rebranded for digital
Reviewing site concepts through a CRO lens and wireframing key transactional pages before UX/UI development began.
+47.8%
conversions
+39%
revenue
+25.5%
engagement time
Learn more
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A bold identity for Jordan's leading telecom
Simplified navigation, customizable bundles, mobile-first layouts, and a dedicated cyberpunk gaming landing page that gave the brand a best-in-class user experience.
+71.2%
purchase rate
+86%
cart-to-view
+72.1%
sessions MoM
Learn more
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Award-winning digital experience with Hyvä
Design and performance delivered together: a Hyvä-powered experience that earned industry recognition while supporting the brand's traffic acquisition goals.
+17.11%
views per user
+7.71%
engagement rate (homepage)
+2.31%
engagement rate (mobile)
Learn more
Why choose scandiweb for branding and identity
A named design lead
Olga Kimalana, who leads scandiweb's design team with 10+ years of CX experience, is accountable for every branding project we take on.
Big-brand experience
Designers on your project bring experience from The New York Times, Läderach, the Met Store, and BUFF to your brand identity work.
Awarded design work
Winner of Best Design Implementation at Meet Magento NY in 2023, 2024, and 2025, alongside a Mercedes Benz Design Award and a Webby.
One accountable contact
A dedicated Delivery Manager keeps every specialist on your project aligned with the same goals, so you explain your brand once.
Decisions checked on data
Analytics and CRO specialists work beside the designers, so we test identity decisions against how your store performs today.
B2B and B2C experience
scandiweb serves 700+ active clients across B2B and B2C, so its business branding services are informed by live stores in 25+ industries.
Recognized for design excellence three years in a row
Awarded at Meet Magento New York in 2023, 2024, and 2025 for projects delivered for:
What clients say about our design team
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Frequently asked questions about branding services
What do branding services include?
Branding services cover brand strategy, visual identity design, messaging, and the guidelines that keep them consistent. At scandiweb the scope also covers design systems and storefront rollout, so we apply the new identity to every template on your store, checkout included. We start with research on your market and your current brand performance.
Why hire an eCommerce agency for branding?
Because your store is where customers meet your brand. A brand studio delivers the identity and stops there, leaving implementation to whoever builds your site. scandiweb designs the identity and builds it into your Magento, Shopify, or BigCommerce storefront, with CRO and SEO teams checking that the new brand converts. One team stays accountable for the result on your live store.
Can you rebrand a live store without losing SEO?
Yes. Rebranding a live estore is a migration problem as much as a design problem. scandiweb maps the redirects and rewrites metadata alongside the visual rollout, and monitors rankings through launch. Our SEO and development teams work on the same project as the designers, so the new identity launches without sacrificing the search visibility you already earned.
Will the new branding work on my platform?
Yes. scandiweb builds brand systems for Magento, Adobe Commerce, Shopify, BigCommerce, and custom storefronts, including Hyvä and headless builds. You get the deliverables as Figma libraries and reusable components your developers can use, and our frontend teams build them into the live store, so your team works from the same components the designers used.
How much do branding services cost?
Cost depends on scope. A brand identity package with a logo and a documented visual system costs less than a full rebrand with storefront rollout. scandiweb scopes branding work after a free brand review, so you see the deliverables and the price before you commit.
How long does a branding or rebranding project take?
How is branding different from brand identity design?
Branding is the full discipline: strategy, positioning, messaging, and visual identity together. Brand identity design is the visual layer, meaning logo, typography, color, and the design system that applies them. scandiweb sells both as one service, so every visual decision traces back to the positioning you approved.
Who maintains the brand guidelines after launch?
Your team owns the brand guidelines, and scandiweb stays available for the work you do not want to staff internally. You receive the design system and the written guidelines when the project ends. Our support team builds new campaign templates and applies the identity to additional storefronts, on a retainer or per project. Stores become inconsistent when no one approves brand changes, so we name that approver before handover.
Get a free brand review of your store
Start with the free brand review: send us your store URL, and our branding services team comes back with the findings and a scoped proposal for the work.
Prefer to talk now? Book a call straight away, or email us at: [email protected]
Branding resources
Our design team writing on brand identity and visual language.
Your brand is already making an impression. Let's find out which one.
