4.9

Conversational commerce that completes the sale

AI assistants connected to your catalog and order data, ready to answer product questions and take the order in the same conversation.

Trusted by 700+ leading brands worldwide

Trusted by 700+ leading brands worldwide

What is conversational commerce?

Conversational commerce is selling through a chat interface: the customer types or speaks a question, and an AI chatbot answers with product recommendations, stock and delivery facts, order updates, or a finished checkout. It runs where the customer already is – your storefront, WhatsApp, Messenger, Instagram – instead of leaving them to browse the catalog alone.

Rule-based chatbots follow a decision tree and break the moment a shopper phrases something unexpectedly. A conversational commerce build connects a language model to your catalog, pricing, inventory, and customer records, so every answer is grounded in what the store actually holds right now.

Built by an eCommerce agency, secured to enterprise standards

scandiweb has built eCommerce for over two decades. The assistant is designed by the same engineers who work on your catalog and checkout, which is what lets it quote a real price and place a real order.

Customer conversations carry personal data and order history, so the build is covered by the same certifications as the rest of our delivery work – ISO 9001, ISO 27001, ISO 27017, and PCI DSS. Consent rules and data retention are agreed before the assistant goes live.

Where store chat stops short of a sale

Most stores have a chat widget that answers delivery questions, then hands the customer back to the catalog they were already struggling with. The sale still depends on them working it out alone.

No way to close the order

The widget explains the returns policy, then cannot check live stock or place an order against the customer's own account pricing.

The conversation restarts

A customer asks about a product in WhatsApp on Monday and opens the site on Thursday, where nothing about that exchange is available.

Sales questions become tickets

Pre-purchase questions go into the support queue behind delivery chasers, and get answered hours after the customer has bought elsewhere.

Plan my chat rollout

What a conversational commerce build includes

Conversational commerce is selling inside a conversation the customer is already having. An AI assistant answers product questions and completes the order in the same thread, using live stock and pricing from your store. One team handles the design work and the system connections. 

Assistant design and training

We define what the assistant sells and where it hands over to a person, then train it on your product data and tone.

Catalog and pricing connection

Live stock and customer-specific pricing read straight from your store, so what the assistant quotes in chat matches the checkout.

Order and account actions

The assistant places orders and starts returns against the customer's real account, with the same rules your checkout applies.

Channel rollout

Launch on the site first, then add WhatsApp or SMS once the assistant is performing, keeping one conversation history across them.

Handover to your agents

Conversations pass to a live agent with the full thread attached, into the helpdesk your support team already works in.

Multi-language and market rules

One assistant covers several markets, with the language, tax and delivery rules configured separately for each storefront.

How Chat to Buy is made

The platform is built in three layers, and only the top two change per client.
The core stays maintained and shared across every deployment, which is what allows a first launch in weeks.
Layer 1

Foundation – core platform and AI

The conversation engine that reads intent and holds context across a thread. This layer is maintained by scandiweb and is the same on every deployment.
Layer 2

Features – your business logic

What the assistant is allowed to offer and promise, configured against your commercial rules and the systems holding your stock and pricing.
Layer 3

Interface – the customer touchpoints

Where customers meet the assistant, on the website first and then in WhatsApp or at an in-store kiosk, with one conversation history behind them.
Plan my chat rollout

Results from AI chatbots in production

Both builds shipped to a production storefront, handled real customer traffic, and were measured on the same commercial numbers the retail team already reports every month.

An AI assistant that plans the DIY project, then picks every SKU for it

AI assistant trained on DIY projects helps customers plan step-by-step, recommends exact SKUs and sizes, and increases basket value while reducing reliance on seasonal staff.

5x

Longer engagement

Higher

CR & AOV

Less

Staff dependency

Learn more

Lapsed customers brought back inside WhatsApp, without a new app to install

AI concierge in WhatsApp connects purchase history with CDP data to re-engage churned customers, restart conversations, and grow repeat purchases at scale.

32%

Churned customers reactivated

2 weeks

Time to implementation

Repeat

Purchases grown at scale

Learn more

What you get from a commerce team

The assistant sees real data

We connect it to your catalog and order systems ourselves, since the same team already maintains those integrations for your store.

A product, already built

Chat to Buy is a working platform with an existing architecture, so a deployment configures and connects what already exists.

Priced against conversations

A one-time integration fee covers the build, then a monthly platform fee scales with conversation volume and covers LLM usage.

Compliance agreed up front

Consent capture and data retention are settled before launch, under the ISO and PCI DSS certifications that cover our delivery work.

Built around how people buy

The assistant asks the clarifying questions a good salesperson asks, because the flows are designed by people who build storefronts.

Improved in conversations

Conversation analytics come with the platform fee, and the flows are adjusted against what customers actually ask once volume builds.

What clients say about working with scandiweb

scandiweb is a supportive, solution-oriented partner. We like working with you guys. Proactive and reactive. Great quality.
Claudia Schioenning
Head of eCommerce
Partnering with scandiweb’s team allowed us to bring a site to market that has 3 – 4 times better performance than any other site.
Jason Barney
eCommerce Technology Consultant
For more than 10 years, scandiweb 
has supported our platform with top talent, helping us reach our strategic goals.
Jonathan Chan
Head of Global IT
We have been thrilled to work with your team and hope to continue long-term—you have been doing fantastic work!
Steve Mayne
Executive Commerce Director
scandiweb is our strategic partner 
for end-to-end development and 360° eCommerce expertise, including UX and data.
Henri Kruusel
Head of eCommerce & Marketing
Working with scandiweb on our  platform has been a pleasure. They are always trying to find the best solutions.
Marc Muntané
eCommerce Manager
Sales volume was so high that our US team considered increasing shipping price to slow orders down. This foundation helped us double D2C revenue year over year while expanding into new markets.
Jean-Christophe Jouve
Global Finance Director
scandiweb has consistently demonstrated exceptional expertise, adaptability, and a proactive approach.
David Bethune
Senior eCommerce Manager
The partnership is going almost too well. I am genuinely surprised at how smoothly it’s going. I expected way more challenges and differences of opinion on how to do things. It has been a very pleasant surprise.
Matt Clark
Head of Project and Digital Management
It’s been an extremely fruitful relationship and we are really, really happy.
Jeanine Frutuoso
Director of Marketing
I value scandiweb as a partner and very happy to recommend them! I would very much like to keep the existing team for the long term.
Steve Keatley
CTO at Beauty Works
Working with scandiweb has been a smooth ride from the start. It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Florence Kiss
Senior Marketing Manager

Conversational commerce questions and answers

How is this different from a support chatbot?

A support chatbot answers questions from a help article. A conversational commerce assistant is connected to your catalog and order systems, so it can quote the price that customer would actually pay and place the order in the same thread. The difference is integration depth, and that is where most of the build effort goes.

What does conversational commerce cost?

Pricing has two parts. A one-time integration fee covers connecting your systems and deploying the assistant. After that, a monthly platform fee scales with conversation volume and covers platform access, analytics, LLM usage, and unlimited users. We quote both after reviewing your systems and expected volume.

Do you build on our platform or replace it?

The assistant is added to your existing store. We support Adobe Commerce, Shopify, BigCommerce, commercetools, Salesforce Commerce, and SAP Commerce, and connect to the CRM and order systems behind them. No replatforming is involved, and your checkout stays where it is.

How long does a first deployment take?

A first channel is usually live within a few weeks. The timeline depends on how much of your product and customer data is already reachable through an API, which we check before quoting. Adding a second channel afterwards is faster, because the assistant and its connections already exist.

Which channels can the assistant cover?

The website, WhatsApp, SMS, email, mobile apps, voice, and in-store kiosks are all supported. Most brands start on the website or WhatsApp and add channels once the assistant is performing. Conversation history follows the customer across every channel, so nothing has to be repeated when they switch.

Who handles data protection and consent?

We do, as part of the build. Consent capture and retention periods are agreed before launch, and the work is covered by the ISO 9001, ISO 27001, ISO 27017, and PCI DSS certifications behind our delivery. Where the EU AI Act applies to your use case, our EU AI compliance team scopes the obligations.

Talk to the team that built Chat to Buy

Tell us which channels your customers already use and which systems hold your product and order data. We will come back with the scope, the integration work involved, and what it would cost to launch.

Experienced solution architect on the call
Channel and system map, no charge
Fixed integration quote before you commit

Prefer to talk now? Book a call straight away, or email us at: [email protected]

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