4.9

Paid social advertising agency for eCommerce brands

We build and manage paid social campaigns for eCommerce brands that need their ad spend to show up in revenue, from a Meta Business Partner team.

Trusted by 700+ leading brands worldwide

Trusted by 700+ leading brands worldwide

The paid social record behind the work

95

NPS across 700+ clients

+30%

Average revenue increase after launching PPC programs

35%

Ad cost savings when SEO and paid work together

What our social media advertising services cover

Most accounts we take over are not underspending. They are spending evenly across campaigns that earn very different returns, because nobody has separated the two since launch. The first month of any paid social advertising project is about finding that split and moving budget behind what already sells.

Platform selection and strategy

We pick the channels your buyers actually convert on and set the budget split, so spend follows where the demand actually is.

Ad creative production

Static and video creative built for each placement, then tested in volume so the winners are found by data.

Budget planning and allocation

Spend is allocated by return, reviewed weekly, and shifted between campaigns as performance separates them.

Audience segmentation and targeting

Audiences are built from your own customer and catalog data, then narrowed as the campaign learns who buys.

Retargeting and lifecycle

Returning visitors are handled separately from prospecting, so you do not pay cold-audience rates to reach them.

Measurement and attribution

Conversion tracking is corrected first, then reported against revenue so every decision uses the same numbers.

How a paid social project works

Nothing is changed in your ad account during the first two weeks. We check that conversion tracking reports the same revenue your store does, because a rebuild on top of broken measurement optimizes toward the wrong number. Once the data agrees, budget and creative changes begin.

Account and spend review

We audit your current campaigns, tracking setup, and spend split, and give you the findings in writing.

Strategy and platform mix

We agree which channels to keep, which to cut, and what each should return before any budget moves.

Creative build

Our designers produce the ad sets for each placement, with enough variants to test properly.

Launch and testing

Campaigns go live in a controlled structure so we can tell which variable moved the result.

Optimization cycles

We review performance weekly and move budget behind the campaigns that return, then scale them.

Reporting

You get a monthly report tied to revenue, plus a named specialist you can reach directly.

Advertising services by platform

LinkedIn Ads

For high-value and B2B products, where a higher cost per click is repaid by order size. See our LinkedIn Ads services.

Meta Ads

Facebook and Instagram campaigns built around catalog depth and creative volume. See our Meta Ads services.

TikTok Ads

Short-form video campaigns for brands whose products sell when people see them in use. See our TikTok Ads services.

Which social platform fits your brand

The right platform depends on your price point and on how long people take to decide. Audience size matters less than either. High-consideration and B2B products earn back LinkedIn's higher cost per click through order value. Most brands we work with advertise properly on two platforms.

Start with LinkedIn when

Your average order value is high enough to absorb a higher cost per click
The buyer is a business, and job title predicts intent better than interests
The sales cycle is longer than a single session

Start with Meta or TikTok when

Your catalog is visual and the decision is made quickly
You can produce new creative every month
Retargeting past visitors is a meaningful share of your revenue

Find out which campaigns deserve your budget

Send us ad account access and you get the assessment in writing for free.

Results from paid social accounts we manage

Two winter months of Meta Ads for a luxury outerwear brand

+93%

Revenue on Meta Ads

13.58

ROAS across both months

45%

Advertising costs

Learn more

+404% revenue during peak season with targeted Meta Ads

+404%

Revenue

+126.6%

Conversion rate

+33.7%

Average order value

Learn more

The Meta Ads lead engine behind a motorcycle tour operator

20,000+

Leads from Meta ads

13,000+

Leads from Facebook

6,000+

Leads from Instagram

Learn more

LinkedIn Ads for the brand behind 25+ million installed screens

-29.4%

CPA on LinkedIn Ads

+47.6%

conversions

 +41.4%

conversion rate

Learn more

What our clients say

scandiweb is our strategic partner 
for end-to-end development and 360° eCommerce expertise, including UX and data.
Henri Kruusel
Head of eCommerce & Marketing
Working with scandiweb on our Magento 2 platform has been a pleasure. They are always trying to find the best solutions.
Marc Muntané
eCommerce Manager
Sales volume was so high that our US team considered increasing shipping price to slow orders down. This foundation helped us double D2C revenue year over year while expanding into new markets.
Jean-Christophe Jouve
Global Finance Director
scandiweb has consistently demonstrated exceptional expertise, adaptability, and a proactive approach.
David Bethune
Senior eCommerce Manager
It’s been an extremely fruitful relationship and we are really, really happy.
Jeanine Frutuoso
Director of Marketing
I value scandiweb as a partner and very happy to recommend them! I would very much like to keep the existing team for the long term.
Steve Keatley
CTO at Beauty Works
Working with scandiweb has been a smooth ride from the start. It has been terrific working with a partner who is committed as I am to our brand. I look forward to seeing where it will take us, up higher, as always.
Florence Kiss
Senior Marketing Manager

Why brands pick scandiweb for paid social

Meta Business Partner

Recognized by Meta as a partner agency, with certified specialists across Meta, TikTok Shop, and Criteo.

Paid media and store in one team

The people advertising your products work alongside the people building your store, so fixes do not wait.

A named specialist on your account

You work with the same specialist every month, and you can reach them directly by name.

Tracking corrected before spending

We fix conversion measurement first, so reported return matches the revenue your store actually records.

Creative produced in house

Our designers make the ad variants, so testing is never held up waiting on an outside supplier.

95 NPS across clients

Measured across our client base, which is why most of our work comes from existing clients and referrals.

Paid social questions brands ask us first

What is paid social advertising?

Paid social advertising means buying placements on social platforms such as Meta, TikTok, and LinkedIn to reach a defined audience. Organic posts reach only a fraction of your followers. You pay per click, impression, or conversion, and control who sees the ad through targeting. For eCommerce brands it is usually the fastest way to test whether a product, price, or creative angle sells.

Do these How much does paid social advertising cost? work with Adobe and Hyvä?

Your review costs nothing and produces a written assessment. Account setup is a one-time $500 fee with no long contract. Ongoing management is quoted after the review, priced against your ad spend and how many channels you advertise on. Ad budget is paid to the platforms directly and is separate from management fees.

How do I choose the right platform for my business?

Match the platform to your price point and decision speed. Higher-value and business purchases usually justify LinkedIn's higher cost per click. Visual catalogs bought quickly tend to perform on Meta and TikTok, where creative volume matters more than bidding. If you can only produce new creative quarterly, a platform that rewards constant testing will underperform.

How do you measure the success of a paid social campaign?

We measure against revenue and return on ad spend, using what your store records as the source of truth. Platform-reported conversions usually overstate results because several channels claim the same sale. Correcting that is the first thing we do, so the numbers in your report match the numbers in your accounts.

What do paid social advertising services include?

Our social media advertising services cover strategy, platform selection, audience building, creative production, campaign management, and reporting. Conversion tracking is corrected before any spend changes. You get a named specialist, a monthly report tied to revenue, and creative produced by our own designers.

Which social platforms do you support for advertising campaigns?

We manage campaigns on Meta, TikTok, and LinkedIn, and also work on Pinterest and Snapchat where the audience justifies it. Most brands do better advertising well on two platforms than spreading the same budget across four. The review recommends which channels to keep based on what your accounts already show.

Should I hire a paid social advertising agency or manage campaigns in house?

In house works when you have a dedicated specialist and a designer producing new creative every month. Most eCommerce teams have neither, so campaigns get set up well and then left alone, which is when returns decline. A paid social agency is worth it when the cost of management is smaller than the return being lost to inattention.

How long before paid social campaigns show results?

Campaigns need roughly two to four weeks of spend before the data supports a decision, because platforms need conversions to optimize. Early signals such as cost per click and click-through rate appear within days. Meaningful changes in return on ad spend usually take one to three months, depending on your budget and how many variants are tested.

Request your paid social review

Tell us which platforms you advertise on and roughly what you spend each month. A paid social specialist reviews the accounts and sends back a written assessment of where the budget is going. You keep it whether or not you decide to work with us.

Clarity on why change feels slow, risky, and stressful
Visibility into where your resources are wasted
A clear plan to regain control in the next 90 days

Prefer to talk now? Book a call straight away, or email us at: [email protected]

We reply within one working day.

Paid social resources

Related services

Get a free review of your paid social accounts

Send us your ad account access and we will tell you what your current spend is returning.