4.9
Customer data platform implementation for eCommerce
A CDP gives you one profile per customer, built from records scattered across your systems. We implement it and connect the segments to the channels you already use.
Trusted by 700+ leading brands worldwide
Trusted by 700+ leading brands worldwide
The team that builds the data layer underneath
100+
Growth specialists
20+
Markets covered
70+
eCommerce stores audited monthly
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What our customer data platform services cover
Scope depends on whether you are choosing a platform for the first time or recovering one that already stalled. Tracking and data layer services are covered by our data collection setup.
Platform selection
A vendor-neutral comparison against your data volume, channel mix, and team skills, so the choice is documented before any contract is signed.
Data ingestion and modeling
Source systems connected and modeled into the platform, with the pipeline built to carry order, behavioral, and offline data at your volume.
Identity resolution
Matching rulesets configured and tested against your records, so one customer resolves to one profile across every channel you operate.
Segmentation and calculated traits
The attributes your marketers plan against, built as reusable traits with documented definitions your team can maintain.
Activation and destinations
Audiences synced into your messaging and paid platforms, so a new segment is usable by the campaign team the same day it is built.
CDP migration
Vendor-to-vendor migrations with historical profiles preserved, held in parallel until the numbers on both platforms reconcile.
Scope the six stages against your own setup
Whether a CDP is the right choice for you
When customer data is fragmented across systems and marketing decisions are waiting on it, you need a CDP. But when the real problem is a single broken integration or a missing tracking layer, a CDP adds cost without solving anything.
A CDP fits when
A CDP is premature when
Why brands choose scandiweb for a CDP build
Vendor-neutral by default
We work with Salesforce Data Cloud and Bloomreach and compare platforms against your data before recommending one.
A certified analytics team
Our analytics practice has run full-time since 2015 and holds 60+ GA4 and Adobe Analytics certifications. Google and Adobe both recognize us as a certified partner.
We build the pipeline
Ingestion on AWS or BigQuery is delivered by the same team, so the data layer and the platform are never two suppliers.
Activation in scope
A project is finished when your marketers are sending to CDP audiences, and we stay involved right up to that point.
Salesforce partner
scandiweb is a Salesforce partner, and our team has delivered Data Cloud implementations across multiple markets.
Analytics under the same roof
Tracking, warehousing, and reporting are delivered by our own analytics team, so the profile data arrives clean.
Steps of a CDP implementation
The first two stages produce a written data model and a platform recommendation you own, whether or not you continue with us. Timelines depend on how many source systems and markets are in scope.
Discovery and data audit
We map every system holding customer records, check what each one can export, and document where the same person appears more than once.
Platform and architecture
We compare candidate platforms against your volume and channels, then specify the ingestion pipeline and the profile model in writing.
Ingestion and identity resolution
Source systems are connected, and matching rulesets are configured and tested against real records until profiles resolve correctly.
Segments and activation
Calculated traits and segments are built, then synced to the email, SMS, and ad destinations your campaign team works in.
Handover and enablement
Calculated traits and segments are built, then synced to the email, SMS, and ad destinations your campaign team works in.
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CDP implementations by scandiweb
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Migration off a legacy CDP to automate hundreds of reporting hours
2x
Revenue across five years on a CDP
40%
Online revenue from email and SMS
85%
Revenue from re-engaging existing customers
Learn more
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AOV up by 25.1% after consolidating customer data across markets
+39.1%
Return on ad spend
+20.6%
Orders from email
21.3%
Reduction in marketing spend
Learn more
What clients say about our data work
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Frequently asked questions about CDP implementation
Which CDP do you recommend?
It depends on your data volume, channel mix, and which systems already hold customer records. We have delivered on Salesforce Data Cloud and Bloomreach and are not a single-vendor reseller, so the comparison is documented against your requirements before a platform is named.
We already own a CDP that nobody uses. Can you fix it?
That is a common starting point. We audit what was configured, check whether identity resolution is matching correctly, and rebuild the segments and destinations. Recovering an existing license is usually cheaper than replacing it.
Can you migrate us from one CDP to another?
Yes. Both platforms operate in parallel while historical profiles are carried across and identity resolution is validated, and we cut over only once both sides reconcile. One of our published case studies documents exactly this migration.
How long does a CDP implementation take?
Discovery and the data model typically take a few weeks. Full delivery depends on how many source systems, markets, and destinations are in scope, and the discovery stage produces the timeline before build work starts.
Do we need clean tracking before a CDP?
Yes, because a CDP inherits whatever quality its sources have. If event tracking is unreliable we fix the collection layer first, which our analytics services team handles as a separate stage.
How is this different from Adobe Experience Platform work?
Adobe Real-Time CDP is part of the wider Adobe suite, and brands committed to that ecosystem are served by our Adobe Experience Platform team. This page covers vendor-neutral implementations where the platform is still open.
Talk to a CDP strategist
Tell us which systems hold your customer data today and whether a platform is already licensed. A specialist replies with the discovery scope and a price for it.
Prefer to talk now? Book a call straight away, or email us at: [email protected]
Related data services
Set up a CDP that never went live? Start with a scoping call
A specialist reviews what you have configured and tells you what it would take to get segments activating.
