More revenue on less spend
How Sportland runs AI personalization across three Baltic states, and what it took
More email orders and a better return on paid media, on a smaller marketing budget. Sportland's team joins Bloomreach and scandiweb to share what worked, what didn't, and what they'd tell a retailer starting out today.
What we'll cover during the webinar
- What a CDP and marketing automation do, in plain words
- How Sportland grew revenue on a smaller marketing budget
- Why Sportland moved off Klaviyo to Bloomreach
- Personalization across every market, run from one platform
- Where retail personalization is heading, and what AI changes
- What the build really takes, and what to automate
- Live Q&A with all three teams
Sportland outgrew a standalone email tool
Sportland is the leading sportswear retailer in the Baltics. It runs five markets, each with distinct store views, languages, and product ranges. Their marketing was tied to a standalone email tool that could not keep up with the automation and personalization they wanted. Instead of moving to another email service, they rebuilt the foundation, migrating from Klaviyo to Bloomreach and unifying customer data across every market on one platform.
Bloomreach, one platform for every channel
Bloomreach is an AI platform for personalization. It brings your customer and product data into one place,
then personalizes every channel, email, ads, search, and your site.
One customer view
It unifies data from eCommerce, ERP, ads, and email into a single profile
AI that learns
Loomi, Bloomreach's AI, improves recommendations from customer behavior over time
Every channel, one platform
Email, on-site content, search, and paid audiences all run off the same data
Built for many markets
Separate store views, languages, and catalogs stay unified under one setup
What changed after switching to Bloomreach
Every market on one platform, with no new hires.
A talk with the teams who did the work
Each part takes a real question about personalization, what it can deliver and how to make it work for a retailer. scandiweb and Bloomreach walk you through it in plain terms.
We'll ask the Sportland team how it went in real life. You'll hear what worked, what didn't, and what they'd tell a retailer starting out today. Bring your questions for the live Q&A with all three teams.
Meet the panel
What you'll take away
- 1How to run personalization across markets with different languages, catalogs and customer bases
- 2Where the benefit actually comes from once a CDP is live, and where it doesn't
- 3What year one of advanced Marketing Automation realistically looks like, and when it starts paying
- 4The costs nobody warns you about
Join if any of these is you
You run marketing or eCommerce for a retail brand and want more from your customer data
You manage a CDP or marketing automation tool, or are about to choose one
You run multiple markets, languages, or store views, and want personalization that works across all of them
You want honest numbers on what a CDP does and doesn't deliver
