the button
A visible withdrawal button
Clearly labeled 'withdraw from contract here', prominent, and continuously available throughout the withdrawal period, reachable without contacting you. A buried email address or a PDF form does not count.
EU Directive 2023/2673 · in force 19 June 2026
The withdrawal button, live on your store in days
From 19 June 2026, EU law requires online shops to add a compliant withdrawal button. We add it to your store on any platform, live in as little as a day.
Every EU marketAny eCommerce platformYou keep control of refunds
trusted by 700+ leading brands worldwide
what the law requires
Canceling has to be as simple as ordering.
The rule comes from EU Directive 2023/2673, which adds Article 11a to the Consumer Rights Directive. It is fully harmonized, so the same four things apply in every EU country, on any platform, and a footer link meets none of them.
the flow
A two-step process
The customer fills in their order details, then submits on a separate 'confirm withdrawal' step. You cannot force a reason, and the first click cannot complete the withdrawal.
the confirmation
An automatic confirmation
The moment a withdrawal is submitted, the customer gets a confirmation of receipt on a durable medium, with the content and the exact date and time it arrived.
the legal pages
Updated cancellation policy
Your withdrawal instructions have to point to the new button and match the new flow, so the policy and the store actually agree.
where it applies
One EU rule, 27 markets.
Directive 2023/2673 applies in every EU member state from 19 June 2026. Germany transposed it as § 356a BGB, others under their own statutes, but the obligation is the same wherever you sell to EU consumers.
Applies across all 27 EU member states from 19 June 2026
AustriaBelgiumBulgariaCroatiaCyprusCzechiaDenmarkEstoniaFinlandFranceGermanyGreeceHungaryIrelandItalyLatviaLithuaniaLuxembourgMaltaNetherlandsPolandPortugalRomaniaSlovakiaSloveniaSpainSweden
what it costs to skip it
A 12-month return window
Without a compliant withdrawal function, the 14-day cooling-off period extends by up to 12 months, so customers can withdraw from orders for more than a year.
Warning letters
Competitors and consumer associations can demand a cease-and-desist and go to court. In Germany these Abmahnungen are expected within days of the deadline.
Fines
National fines vary, from up to €50,000 in Germany and €75,000 in France. In Italy, where the failure is treated as an unfair commercial practice, penalties can reach €10 million. For serious cross-border breaches, EU rules allow fines of up to 4% of annual turnover.
the solution
We make your store compliant, in days.
A standard setup goes live in a single day, and most stores are fully compliant within days. We work on any platform, Shopify, Magento / Adobe Commerce, WooCommerce, BigCommerce, Salesforce Commerce, or a custom or headless build, and add the button, the two-step flow, the confirmation, and the updated withdrawal instructions, then test it against the directive. Headless or multi-market builds take a little longer.
On-page withdrawal button
In the local language required by the directive, on every page, reachable without a login.
Two-step confirmation
Order details, then a separate confirm step. No forced reason field.
Instant confirmation of receipt
Sent on a durable medium, time-stamped, the moment a withdrawal is submitted.
Guest orders covered
Logged-in customers and guests, with no new passwords for your shoppers.
Full audit log
Every withdrawal recorded, so you can show you complied if anyone asks.
You keep control of refunds
Nothing is auto-refunded. Your team approves and triages in one queue.
This is not legal advice. We build to the functional requirements of EU Directive 2023/2673. Final legal sign-off on your withdrawal instructions stays with your counsel.
get compliant
Get your withdrawal button live.
Tell us your platform, your markets, and where your store is today. We will scope the work, give you a timeline, and get you compliant across the EU. The rule is already in force, and stores without a compliant button face an extended return window and warning letters.
- Every EU market, any platform, including custom and headless
- Button, two-step flow, confirmation, and legal pages
- Live in as little as one day
Aigars Pavlovics
Co-founder, scandiweb
We respond within one business day.
