Free webinar

How to become the recommended B2C omni-channel retail brand
in AI search

29 January 2026
3 p.m. (GMT)

For €100M–€2B B2C omni-channel retail brands, growth is no longer only driven by traffic and campaigns - it’s driven by who gets recommended when shoppers research and compare options.

Consumers increasingly use AI tools to:
- compare products and brands
- validate quality and trust
- narrow choices before visiting a website.

If AI doesn’t surface or recommend your brand, you may never enter the shopper’s consideration set at all.

Join our invite-only webinar that focuses on how AI recommendations influence real B2C purchase decisions, where revenue is quietly being lost, and how to assess whether this already affects your growth today.

Thursday, January 29, 2026 at 3 p.m. (GMT)

Michael Bliah

Digital Transformation Expert

What you’ll learn from Michael Bliah, Digital Transformation Expert:

How to clean up product info, images, and specs so your reps don’t have to hunt for them
What a solid data setup looks like for a growing B2B business with thousands of SKUs
How to improve the entire post-purchase journey, from delivery to sales rep follow-up and repeat purchase
What your sales team actually needs from AI to find and close better leads
How to better communicate and use tailored offers to increase client spend

What this session is really about

This is not a webinar about chasing AI trends or vanity visibility.
It’s about:

understanding how B2C omni-channel retail shopping decisions are changing
identifying where AI-driven recommendations shape brand consideration
deciding whether this represents a real growth opportunity or a distraction

What you'll learn

In this 50-minute session, you’ll understand:

How shoppers actually use AI tools during high-consideration purchases
Where AI recommendations influence brand and product comparison
The difference between being mentioned, being described, and being recommended
What AI models look for when comparing similar B2C brands or products
How to evaluate whether AI visibility can realistically impact your revenue

Michael Bliah

Digital Transformation Expert

What you’ll learn from Michael Bliah, Digital Transformation Expert:

How to clean up product info, images, and specs so your reps don’t have to hunt for them
What a solid data setup looks like for a growing B2B business with thousands of SKUs
How to improve the entire post-purchase journey, from delivery to sales rep follow-up and repeat purchase
What your sales team actually needs from AI to find and close better leads
How to better communicate and use tailored offers to increase client spend

Who this is for

This webinar is for B2C omni-channel brands where:

Each purchase decision has meaningful lifetime value
Shoppers research, compare, and validate before buying
Growth depends on being shortlisted, not just discovered
Brand trust and credibility strongly influence conversion
Missing early consideration means lost revenue you can’t easily recover

What you'll walk away with

After the session, you’ll have:

Clarity on whether AI search influences your shoppers’ journey
A way to identify which AI-driven comparisons actually matter for revenue
A practical view of what “good” AI visibility looks like for B2C omni-channel brands
Confidence to decide whether this should be a growth priority — or ignored for now

Michael Bliah

Digital Transformation Expert

What you’ll learn from Michael Bliah, Digital Transformation Expert:

How to clean up product info, images, and specs so your reps don’t have to hunt for them
What a solid data setup looks like for a growing B2B business with thousands of SKUs
How to improve the entire post-purchase journey, from delivery to sales rep follow-up and repeat purchase
What your sales team actually needs from AI to find and close better leads
How to better communicate and use tailored offers to increase client spend