Free resource

European eCommerce trends

In this report, you will learn about
  • European eCommerce market size and growth rate
  • Key driving factors of European eCommerce
  • Largest online marketplaces in Europe
  • European online shoppers expectations
  • Main barriers to European eCommerce
  • Future of eCommerce in Europe
The growing popularity of eCommerce localization, the mobile eCommerce boom, the use of digital payments, and the rise of investment in logistics and warehouses are driving the European eCommerce market forward. However, high customer expectations, increased competition, the complexity of providing fast delivery and tracking, strict data security regulation, and fast-changing online shoppers' expectations contribute to more difficult entry conditions for new sellers.

This research outlines the general dynamics of the European eCommerce market, highlighting key driving factors in the main regions of the market and explaining online shoppers' expectations, the barriers faced by eCommerce merchants in Europe, and the future of European online sales.
Prepared by
Olha Cicek
Business Analyst


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We are scandiweb—a digital agency developing eCommerce solutions since 2003. To help our clients reach their full potential, we tailor custom growth programs to their unique business needs.

Over the last few years, we’ve been lucky to bring growth insights to bootstrapping startups and digital merchants as well as Fortune 500 enterprises who want to generate bigger revenues online, with projects for Walmart, Thomson Reuters, The New York Times, Happy Socks, Rockar Jaguar and Land Rover, Lafayette 148 NY, and Cervera, among many others. Now we think it’s time we started sharing our knowledge to help you bring your online business to the next level!