Free resource

Going international with eCommerce in 2023

In this report, you will learn about
  • eCommerce internationalization
  • Consumer expectations
  • Internationalization strategies 2023
  • eCommerce platforms globally
  • Main internationalization problems and solutions
In today's digital world, international expansion is the main goal for many businesses. According to studies, most consumers expect localization in online sales: product information, reviews & testimonials, and brand content. However, internationalization on an eCommerce site is more than just translations—it's a time-consuming, complex, and multi-layered process.

This research outlines the importance of localization and internationalization in eСommerce, considers the current market situation and the impact of language on consumer behavior, details the key steps of a strong internationalization strategy, popular platforms for launching global eCommerce, and the main localization problems and their solutions.
Prepared by
Olha Cicek
Business Analyst

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