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Free webinar
Growing online sales for brick-n-mortar retail in 2025
- 5 March 2025
- 4:00 p.m. (GMT)
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Join our exclusive webinar, "Growing online sales for brick-n-mortar retail in 2025", and learn how to tackle the key challenges retailers face, bridge the gap between physical and online stores, improve customer experiences, and stay ahead of the competition.
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Glebs Vrevskis, Digital Experience Lead at scandiweb, will focus on how to leverage technology to drive online sales for brick-and-mortar retailers. He will discuss the importance of a fully integrated tech ecosystem (OMS, DAM, PIM, CDP, ERP, CRM), and how to overcome challenges with customer data platforms (CDP) implementation. He will highlight how technology can bridge the gap between physical and online stores, enabling personalized customer experiences and optimizing digital marketing spend.
Andres Reitsnik, Lead CRO Strategist at scandiweb, will explore how to optimize customer journeys by utilizing actionable data insights and personalized marketing strategies. He will provide practical examples of leveraging offline data to improve online marketing campaigns, optimize digital marketing spend, and share tips on increasing conversions through unified buying journeys and targeted, personalized marketing efforts.
Impossible to personalize communication to omni-channel customers.- Inefficient marketing spend and difficulty measuring digital marketing impact on offline business.
- Losing to digital-native brands that have lower costs and provide better customer experience.
- Internal cannibalization, with offline and online not having aligned KPIs.
- Difficulty getting executive support for online initiatives, as they’re seen as eating into offline sales.
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