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Home and Household Appliance industry insights

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In this report, you will learn about:
  • Household industry revenue: $542 billion in 2019
  • Number of items sold: 4.3 billion in 2019
  • Home Appliance segment share: 37% of market
  • Largest market: Asia ($151.5 billion in sales for 2021)
  • Largest industry players: Whirlpool, Haier, Electrolux, BSH Hausgeräte GMBH
  • Key buying factor: Brand value and recognition (luxury), value for money (Non-Luxury)
The major factors driving the increase in revenue for the Home Appliance market are technological advancements, growing consumer spending, and rising R&D costs. People are increasingly choosing smart appliances over conventional appliances due to their need for comfort. Smart appliances are characterized by contemporary features and improved energy efficiency. 
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In this report, you will learn about the current trends and opportunities in the Home and Household Appliance industry and the projection for global and European markets.
Prepared by
Aleksandre Gorgadze
Business Analyst

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