Free resource

Home Improvement
market in Sweden

In this report, you will learn about
  • eCommerce benchmarking in the Nordics
  • Overall market insights
  • Nordic consumers’ behavior
  • Major Home Improvement market players
  • Home Improvement market trends within eCommerce
  • Threats and opportunities
Sweden has the highest internet penetration among the Nordic countries with its open economy and excellent infrastructure, tracking, and logistics. Although the Home Improvement market in Sweden increased significantly during the COVID-19 outbreak, looming recession, building material shortages, price increases, and supply chain issues limit the market growth. Leveraging social commerce and offering live shopping, using 3D visualizations, AR, and VR in eCommerce, can help brands strengthen their position in the market.

This research outlines the general dynamics of the Home Improvement market in Sweden, considers the Nordic consumers' behavior regarding purchasing DIY products, and highlights market eCommerce trends, barriers faced by major players, and new opportunities.
Prepared by
Olha Cicek
Business Analyst

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