Free Resource

Luxury eCommerce

Learn about luxury brands differentiation, luxury principles to eCommerce design and why so many luxury brands still have poor eCommerce.
In this report, you will learn about
  • Luxury eCommerce market overview
  • Regional differences
  • Top luxury brands and best luxury shopping websites
  • Key trends in online luxury retail
  • eCommerce challenges that luxury brands face
  • Challenges & opportunities
Providing additional services such as repair, rental and second-hand fashion, offering virtual personal style recommendations, appointments and try-on, launching live streaming, leveraging metaverse fashion and NFT, and introducing influencer marketing and exclusive collaborations are driving the market forward.

However, there are also some challenges facing the Luxury eCommerce market. Standard eCommerce strategies don't align with the luxury paradigm, and therefore don’t work for luxury brands. In addition, the experience of in-store shopping for luxury brands still far surpasses that of shopping online.
Olha Cicek
Business Analyst

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