Free resource

Unified Commerce
trends 2023

In this report, you will learn about
  • Unified commerce concept
  • State of retail: connecting online and offline
  • Social media as part of unified commerce
  • Unified commerce strategy for stores 2023
  • Challenges to unified commerce
Unified commerce is an evolving concept that aims to provide a seamless and consistent shopping experience across all channels. In 2023, the adoption of a unified commerce strategy by retailers is expected to grow, driven by advances in technology and changing consumer preferences. However, legacy systems, not enough perceived benefit for the replacement cost, and compliance issues limit the implementation of unified commerce in modern retail.

This research outlines the core components and benefits of unified commerce, provides detailed examples of unified commerce in action, considers the current state of commerce, its digital transformation and new consumer expectations, highlights key steps of unified commerce strategy 2023, and describes the main barriers to modernization.
Prepared by
Olha Cicek
Business Analyst


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