Salesforce + Google Ads integration for cleaner data and higher ROAS
Connect Salesforce with Google Ads to improve Merchant Center feeds, Google Shopping and PMax setup, conversion tracking, remarketing audiences, and attribution quality across campaigns.
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• Product catalog attributes (IDs, titles, images, GTIN/MPN, price, currency, availability, and landing URLs) are mapped from Salesforce to a Google Merchant Center feed format.
• Scheduled feed exports and delta updates transmit only changed products to reduce processing volume and avoid re-sending unchanged SKUs.
• Variant and parent-child relationships are normalized so item_group_id and variant-level attributes align with Google Shopping requirements.
• Order and onsite event data is routed to Google Ads conversion tracking (and, where used, enhanced conversions) with consistent transaction IDs for deduplication.
• Audience signals are built from first-party events (product views, add-to-cart, checkout, and purchasers) and synced to Google Ads for remarketing use.
• Feed validation errors and disapproved items are logged with attribute-level context, allowing reconciliation back to the originating Salesforce records.
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Why choose scandiweb to handle Salesforce integration for you?
How do you connect Salesforce with Google Ads for Merchant Center, Google Shopping, and PMax product feeds?
We map Salesforce catalog attributes, price, and availability to a feed spec, then publish to Google Merchant Center on a reliable schedule. This keeps Shopping and Performance Max working with current, policy-safe product data.
What Salesforce data should be sent to Google Ads conversion tracking to improve attribution quality?
Send purchase value, currency, new vs. returning customer, and key funnel events so Google can optimize toward real revenue, not proxy signals. We also align event naming and deduplication across tags and offline imports when needed.
Can the Salesforce to Google Ads integration build remarketing audiences based on onsite behavior and customer lists?
Yes, we can pass onsite events for dynamic remarketing and sync customer lists where consent allows. That helps you segment audiences by intent and lifecycle stage, not just page views.
Does Salesforce + Google Ads support multi-store or multi-country feed setups in Merchant Center?
Yes, we structure feeds per country, currency, and language, including shipping and tax rules. This reduces disapprovals and keeps localized Google Shopping coverage clean.
Who should implement Salesforce + Google Ads tracking and feed setup for reliable ROAS reporting?
You want a team that can handle data mapping, tag QA, and ad platform constraints end to end. scandiweb is a Google Premier Partner and has delivered 2,100+ eCommerce projects since 2003.
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