What is your company data maturity level?
No Analytics
What happened?
![](https://cdn.prod.website-files.com/61387043ab1e4143deac1e21/62f63a23cea3731cee054c10_basic.svg)
Descriptive
analytics
Why?
![](https://cdn.prod.website-files.com/61387043ab1e4143deac1e21/62f63efcc23d6536b52f0f8d_advanced.svg)
Integrated
Analytics
Centralised data warehouse and CDPs
Single source of truth data
Customer segmentation
Data transformations
& filtering
Real-time performance reporting and alert systems
Advanced data analysis and statistical modelling
What will happen?
![](https://cdn.prod.website-files.com/61387043ab1e4143deac1e21/62f64248c962733ab5ab3373_proficient.svg)
Predictive
Analytics
How to make it happen?
![](https://cdn.prod.website-files.com/61387043ab1e4143deac1e21/62f6433253f5f69feff2ef42_expert.svg)
Prescriptive Analytics
No Analytics
What happened?
![](https://cdn.prod.website-files.com/61387043ab1e4143deac1e21/62f63a23cea3731cee054c10_basic.svg)
Descriptive analytics
Why?
![](https://cdn.prod.website-files.com/61387043ab1e4143deac1e21/62f63efcc23d6536b52f0f8d_advanced.svg)
Integrated Analytics
Centralised data warehouse and CDPs
Single source of truth data
Customer segmentation
Data transformations
& filtering
Real-time performance reporting and alert systems
Advanced data analysis and statistical modelling
What will happen?
![](https://cdn.prod.website-files.com/61387043ab1e4143deac1e21/62f64248c962733ab5ab3373_proficient.svg)
Predictive Analytics
How to make it happen?
![](https://cdn.prod.website-files.com/61387043ab1e4143deac1e21/62f6433253f5f69feff2ef42_expert.svg)
Predictive Analytics