95% probability we already solved Analytics problem you are facing

Categories

Problem

Plans of restructuring the site, migrating to a new framework, platform or hosting service - concerns about analytics tracking.

Solution

Our analytics specialists will review the current data tracking setup and ensure that the data tracking functionality and behaviour is not lost in the migration process and propose possible improvements.

Categories

Problem

Incapable of harvesting data from the site in a reliable manner.

Solution

Assess data tracking gaps and install robust data layer events, which can be easily utilised in a tag management system.

Categories

Problem

Have to keep writing custom logic for each meaningful interaction made by the users on the site to harvest eCommerce data.

Solution

Design a data layer with a custom event trigger approach, which can easily be leveraged for your data needs.

Categories

Problem

Passing only static or hard-coded information to services.

Solution

Design and implement or improve the existing data layer with dynamic key-value data pairs.

Categories

Problem

Unsure if the current analytics setup is following best practises.

Solution

Review the current tracking setup and perform a gap analysis, identify key areas for improvement.

Categories

Problem

Unsure if the analytics tools used are calibrated correctly.

Solution

Perform an analytics health check with the current analytics tools.

Categories

Problem

Wish to track certain conditions but lack the technical prowess or programmatic resources required to reach the desired result.

Solution

Analytics experts will have a look at the the desired result and write custom logic with Javascript to help reach the target outcome.

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Problem

Concerns about Universal Analytics becoming a legacy service.

Solution

Set up a GA4 or similar analytics tracking setup in parallel to Universal Analytics to ensure data is collected as per usual.

Categories

Problem

Avoiding penalisation for GDPR/CCPA non-compliance.

Solution

Review and align on a cookie management platform service;Collect and categorise all site cookies;Set up compliance via the tag management system.

Categories

Problem

Tag management system has become hard to use and maintain.

Solution

Perform a tag management system (TMS) audit and cleanup to ensure maximum optimisation, make the system easier to work with and reduce the total size of the TMS script.

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Problem

Don’t know what eCommerce events are most vital for business intelligence (BI) decision making.

Solution

Our analytics experts will have a look at the site and recommend a strategic action plan for tracking the most valuable eCommerce events and how they can be used for BI decision making.

Categories

Problem

Data layer event setup is an expensive, time-consuming and delicate process.

Solution

Our analytics specialists and developers will install and configure our own module to help with the data layer event setup and configuration and ensure all quality assurance checks have passed.

Categories

Problem

Analytics enhanced eCommerce funnels are not enabled or working correctly.

Solution

Review the tracking setup and identify issues or gaps that need to be addressed to ensure correct funnel reporting.

Categories

Problem

Don’t know where users are coming from.

Solution

Review, propose and set up a tracking system that collects information about users that land on the target destination.

Categories

Problem

Can’t target users with email campaigns after they’ve visited and interacted with the site.

Solution

Set up and harvest valuable user data for retargeting purposes.

Categories

Problem

No returning user or loyal customer insights.

Solution

Set up pre-requisites needed for logged-in user tracking and create a separate hub for tracking returning visitors.

Categories

Problem

Privacy extensions and browsers inhibit data collection.

Solution

Create, configure and implement a server-side tagging solution to bypass certain client-side restrictions and remain GDPR/CCPA compliant.

Categories

Problem

Discrepancies between ERP and analytics order data.

Solution

Collect data via other non-conventional vectors such as server-side tag management systems or ERP system order observer functions and measurement protocols.

Categories

Problem

iOS user tracking does not extend past 7 days.

Solution

Set 3rd party cookies on a 1st party instance with server-side tagging solutions.

Categories

Problem

All needed information is scattered throughout many analytics sources and not located in one place.

Solution

Our analytics experts will review and collect information in one meaningful location and ensure data reporting is in sync with each source based on common data keys.

Categories

Problem

Data feeds are misconfigured or are frequently out of date.

Solution

Review the feeds configuration settings and make necessary changes to the scheduled CRON tasks or the export structure itself.

Categories

Problem

Dashboard data does not match actual data in analytics sources.

Solution

Review the data sources configuration settings and identify faults in the reporting setup.

Categories

Problem

Incorrect bounce rates: very low or very high.

Solution

Review the tracking setup and implement necessary fixes to ensure bounce rates return to normal.

Categories

Problem

Lack the technical prowess to set up complicated AB tests.

Solution

Our data engineering, analytics and development specialists will take over and ensure the AB test is properly set up, safely deployed and collects valuable information.

Categories

Problem

Unable to connect many key data points.

Solution

Analytics engineers review and draw connection points with connectors and pipelines to make a cohesive report.

Categories

Problem

Unable to transform or clean the data before loading it into an analytics storage space.

Solution

Analyse the data extraction and destination endpoints, recommend checkpoints in the tracking architecture where data can be transformed before being loaded and stored.

Categories

Problem

Wish to still track users while remaining GDPR compliant.

Solution

Provide supplemental solutions to the standard tracking setup: enable and configure Google consent mode, set up server-side tracking in parallel to client-side tracking.

Categories

Problem

Wish to store and process large amounts of data.

Solution

Integrate BigData services to receive data from analytics sources for further data analysis.

Categories

Problem

Low cookie management platform (CMP) opt-in rates.

Solution

Review and optimise the CMP banner to increase opt-in rates.

Categories

Problem

Data stack is outdated.

Solution

Review the current analytics stack and identify key areas which should be updated to keep up with the data harvesting landscape.

Categories

Problem

Data setup is hard to work with and is inaccessible to most people.

Solution

By following best practices and taking into account the business needs of the project at hand, the result tracking setup can become easy to work with, maintain and use for BI decision making by anyone: analysts, managers, marketing specialists.

Categories

Problem

Data anomalies are not automatic and are only noticed by personnel.

Solution

Define and set up custom alerts, which will notify personnel when certain data anomaly conditions are met.

Categories

Problem

Not sure which marketing channels are driving conversions.

Solution

Analytics specialists will review and showcase the most effective marketing channels, provided the underlying data is available for reports. If not, data engineers will install necessary pre-requisites for marketing channel analysis.

Categories

Problem

Not having enough of insight on existing customers and what drives their engagement.

Solution

Implement logged-in & returning user centric data harvesting points (maximising cookie lifespans, extending the base dataLayer), which can be utilised by marketing specialists.

Categories

Problem

We have so many sources of data that we struggle to unify a cohesive story in one place.

Solution

Identify and collect key data sources into a cohesive data visualisation tool, which combines all necessary information into one place.

Categories

Problem

A lot of data is available but not utilised.

Solution

Survey the received data while taking into account the insight needs of the business project and purge unnecessary tracking which could optimise the site performance or use said data in data visualisation or reports to help with BI decision-making.

Categories

Problem

Not sure where and why users are abandoning the website during sales funnel.

Solution

Implement enhanced eCommerce tracking solutions to track drop off rates in-between key steps in the shopping funnel and micro goal tracking on the biggest outliers to identify possible conversion improvements.

Categories

Problem

Only partial & inconsistent data sets are available for analysis.

Solution

Audit the reporting and tracking system and identify gaps to capitalise on the untapped data harvesting and reporting capabilities for full insight.

Categories

Problem

Audit the reporting and tracking system and identify gaps to capitalise on the untapped data harvesting and reporting capabilities for full insight.

Solution

Audit the reporting and tracking system and identify gaps to capitalise on the untapped data harvesting and reporting capabilities for full insight.

Categories

Problem

Remarketing is not working.

Solution

Data Engineers review the underlying remarketing scripts, data feeds files and service configurations (Google, Facebook, other) and ensure proper data is sent and received.

Categories

Problem

Many disapproved products.

Solution

Review the disapproved products in the ERP system and the marketing service and apply necessary fixes: disapproved images, descriptions, other product parameter adjustments.

Categories

Problem

Errors in Google Merchant Centre, Facebook marketplace etc.

Solution

Audit the data feeds files, check CRON scheduling and apply necessary fixes (remove unnecessary products, reform the feeds file data tree, add missing products).

Categories

Problem

Need to have ability to retarget the users who drop-off during the sales funnel.

Solution

Utilising visitor tracking technology, capture and relay visitor identification data to your email solution platform to send real-time cart and browse abandonment campaigns. These campaigns can be personalised based on the visitor's behaviour on the web.

Categories

Problem

We're not able to track email marketing performance and user behaviour on the website.

Solution

User referrer and event data is collected and aggregated to better show the performance of various channels (including marketing campaigns) and user eCommerce behaviour.

Categories

Problem

Site speed is relatively slow.

Solution

Perform a site-speed analysis and perform adjustments to encourage better page speeds: marketing script  reduction and optimisation via TMS audit and cleanup (ensuring scripts are loaded asynchronously, no unneeded scripts are loaded) and addressing other low-hanging-fruits (eg. image lazy-loading)

Categories

Problem

Analytics scripts are scattered throughout the site and are hard to maintain.

Solution

Implement a tag management system and move all scripts to one container following best practises.

Categories

Problem

Changes in GTM broke the website in non-trackable way, random console errors and "oops" errors across the site.

Solution

Roll-back to the previous container version, debug made changes, implement a fix for new marketing tag and variable causing the issues. Release the GTM-container QA workflow to test the changes on development instance before pushing it to the live.