Data chaos into actionable insights

We help eCommerce-focused companies to define data needs, retrieve, analyze and visualize any data for ongoing business optimization.

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300+ Analytics setups delivered for leading global brands

We can solve any of your data problems

Missing actionable insights?

Each department has data silos blocking to see full picture on business performance

Generated reports do not provide actionable insights

Many differentsources of data leading to analysis paralysis

Have wrong data?

Data sources pushing wrong data to Analytics platform (do not trust the data)

Only partial & inconsistent data sets are available for analysis

Every Analytics platform showing different data

Need to get extra data?

Staring from blank page and want to set up Analytics correctly from day 1

Marketing and website decisions are not supported with data due to missing tracking setup

Unable to merge data from multiple sources (retail store, ecommerce, advertising etc)

See all data challenges we solve for our customers See all data challenges we solve

95%

Probability

We already solved
problems you are facing

50%

Cut costs

Reduction in avg. cost comparing to in-house team

100%

eCommerce-focused

All our customers are eCommerce businesses

NPS 9.3

Stress free

Average score from Scandiweb customers

Our capabilities

Data strategy & needs definition

Defining company data needs, data sources, destinations and planning data schemas

Sync with all stakeholders to define requirements

Existing data sources mapping

Holistic view on required metrics, optimisation of data usage across teams

Architecture of suggested Analytics ecosystem

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Elimination of data discrepancies

dataLayer input and output data validation

Transaction tracking coverage audits

Shopping funnel analysis and main drop-off points, identifying discrepancies

Spotting issues in the tracking code's technical implementation

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Implementation of new analytics and CDP setups, migration, or fine-tuning

Customer and event-driven dataLayer design and implementation, requirements definition

Tag Management System setup and management (Browser and Server side TMS)

Marketing scripts and tracking events setup for tag manager (e.g. Google Tag Manager)

Tracking scripts migration plan

Analytics platform configuration (e.g. Google Analytics, Adobe Analytics, etc) and customization

Shopping behavior funnel and checkout steps tracking setup

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Business intelligence, KPI dashboards & reporting automation

Advanced reporting automation and BI dashboards

Real-time performance reporting and alerts

Custom dashboards with multiple data sources

eCommerce store performance analysis and recommendations report

Retention analysis and modelling

Product performance and purchasing trends

Customer and user flow segmentation

Setting up business intelligence tools for data visualisation and dashboard creation

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Auditing existing analytics setup

dataLayer and Tag Manager auditing

Transaction tracking coverage audits

Marketing platforms tracking auditing (Facebook pixel and CAPI, Google Ads tracking, affiliate marketing tracking, etc)

Analytics audit report

Implementation of improvements for action items

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Data warehousing and Modern Data Stack setups

Building modern data stack infrastructure (data pipelines, data warehouse / lakes) - data extraction and integration

Data mapping and transformations

Data visualizations and BI dashboard creation

Data flow monitoring and reporting; finding answer to business questions

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Integrations and setup of marketing tracking pixels and APIs

Facebook pixel and conversion API implementation

Google Ads conversions tracking, dynamic remarketing setup

Affiliate platforms tracking (CJ Affiliate, ShareASale, Rakuten, etc)

Ad platforms conversion tracking and dynamic remarketing setups (Google Ads, Microsoft Ads)

Migrating in-line hardcoded marketing scripts to tag manager

Any other marketing platforms scripts configurations in tag manager

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Data privacy governance (CCPA, GDPR)

Health-check of cookie management on a site

Consent management platform integration

Cookie management bars implementation and optimisation for user opt-in

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Our workflows praised by

Service we offer

GA4 migration & support

Universal Analytics will stop working on July 1, 2023. Biggest change in Google Analytics platform of all times! Are you prepared for it? Learn everything you need to know about it.

Analytics
Support desk

On-demand access to Data Engineers and Data Analysts for running analytics audits, implementing new tracking for web behaviour or marketing, providing insights and analysis of marketing performance or user web behaviour insights.

eCommerce Business Intelligence subscription

eCommerce Business Intelligence subscription provides you with the comfort of knowing that you have quick access to the most important data points associated with your eCommerce store and most importantly bi-weekly business performance analysis by Scandiweb analytics experts.”

eCommerce Analytics
BI projects & implementations

Our team can work on one-off project based solutions from Strategy and Auditing to Data Warehousing implementation and advanced business analysis

eCommerce
Growth Accelerator

End to end care of your eCommerce store, from data insights gathering to ongoing A/B testing, increasing your store revenue every month.

Free data maturity audit

Data & Analytics knowledge base

Data Warehouses for eCommerce

Transitioning to GA4:
The Future of Analytics

How to Set Up the
Facebook Conversion
API for Tracking
eCommerce Data

Data-driven business decisions made easy
with Google Data
Studio

How to Track and
Analyze Data on an eCommerce Website

How we monitored
Black Friday weekend to accomodate a 40000% increase in sales

Read our blog posts

Data & Analytics knowledge base

Data Warehouses for eCommerce

Transitioning to GA4: The Future of Analytics

How to Set Up the Facebook Conversion API for Tracking eCommerce Data

Data-driven business decisions made easy with Google Data Studio

How to Track and Analyze Data on an eCommerce Website

How we monitored Black Friday weekend to accomodate a 40000% increase in sales

Read our blog posts