What is your company data maturity level?
No Analytics
What happened?
Descriptive analytics
- Out of the box Analytics solution
- Partial data sets
- Standard reports
- Passive reporting
When, where,
how happened?
Diagnostic analytics
- Business-tailored Analytics solution
- Siloed data
- KPIs reporting and dash-boarding
- Proactive reporting
Why?
Integrated Analytics
- Centralised data warehouse and CDPs
- Single source of truth data
- Customer segmentation
- Data transformations
& filtering - Real-time performance reporting and alert systems
- Advanced data analysis and statistical modelling
What will happen?
Predictive Analytics
- Machine learning
- Predictive modelling e.g. are sales predicted to drop in the next hours?
- Forecasting
- Risk modelling
How to make it happen?
Predictive Analytics
- Simulation
- Offering / pricing strategy optimizaiton
- Risk management
- Business optimization
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Growth Marketing
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