Do you need a PIM system? The top 5 reasons why you would need it!

We have seen large data enrichment teams working with spreadsheets splitting their responsibilities and coloring product data readiness. What progress has been made, which products are new, which products still needed to be enriched, assign the meta tags to the SEO team, how many images are missing, and what are the missing attributes that still need to be filled in?

Akeneo PIM allows building a streamlined process allowing collaborative work between multiple teams and/or people to have very clear accountability and automated reporting. To audit and have a trail of revisions or changes ensuring that the accurate information gets published or revert back if any error is encountered

Product data not matching expectations? To create an excellent Product Experience the best tool is the Product Information Management (PIM) platform. Enrich the content with original descriptions, combine your technical and emotional data, accurate translations in the languages you need, good resolution images in the right formats, centralize and automate your product data intuitively. You should see an immediate positive impact on your conversion rate and product experience for the customer.

One of the things Akeneo PIM is superior in is its simple and intuitive interface (UI). It will take no time to learn or train new team members to work with the Akeneo. Inputting translations, descriptions, updates or managing data is extremely fast to get up to speed with. Akeneo has only features built around the PIM eCommerce and does not come with lots of other features, or buttons confusing the user or cluttering the interface.

Furthermore, since Akeneo PIM implementations are streamlined compared to some of its competitors, the User Manual or how to work with one or another feature is extremely fast to find. You can quickly google any of its features and will find it.

Akeneo PIM was built entirely with the focus on eCommerce in mind to solve Product Information Management challenges like Product Data centralization, enrichment, product data translations, and data adjustments for multiple channels. It is a productivity tool helping to prepare the product information in different languages and for different purposes. It is not an all-in-one solution to handle stock, prices DAM, CRM or ERP.

Akeneo has grown by adding multiple new modules (essentially products) which are not part of the PIM core offering. They can be added if a merchant requires particular functionality but will add additional fees to licensing as well.

Akeneo started off in 2013 as an Open Source solution building a strong and large community around the solution. Many agencies quickly picked it up as it was free and open-source allowing complete customizations. Now Akeneo has more than 120 official solution partner agencies, 80k+ community edition downloads, therefore, you should not have a problem finding and switching to a new partner if necessary.

Furthermore, Akeneo has added a long list of technology partners integrating with Adobe Commerce (Magento), BigCommerce, Salesforce, Commerce Tools, Spryker and a lot more services. There are available official connectors to most of mentioned or you can buy connectors created by Partners within the Akeneo marketplace.

It is one of the most popular PIM systems nowadays with various awards and will be on the table if you are looking for a PIM.

Akeneo is Adobe’s only Premier Technology Partner in the PIM category. In practice, it means that both integrate well enough together with each other supporting features of Akeneo PIM Enterprise Edition and Adobe Commerce, have lots of case studies and if you run into a problem - likely that problem has been already solved. Initially, Akeneo was available mainly for Magento installations, therefore, it is estimated that more than 70,000 companies use the free community edition (CE).

Furthermore, Akeneo built and maintains the official Adobe Commerce - Akeneo Enterprise Connector integrating the core elements out of the box and even offering support.

When you start to set up your Akeneo instance you will notice that it comes out of the box ready to be used with eCommerce. As a simple configuration Admin will be able to proceed with adding necessary locales, currencies, channels, category trees, attribute groups, attributes, families, define what types of assets will be managed in PIM and so on.

In other words, categories, products, attributes, and global configurations are going to correspond to the ones you often find in CMS systems setting up e.g Shopify. You will notice that PIM comes ready out-of-the-box to be used in eCommerce and often would not even require customizations.