How does it ensure clean data?
Customer and event-driven dataLayer design and implementation, requirements definition
Tag Management System setup and management (Browser and Server side TMS)
Marketing scripts and tracking events setup for tag manager (e.g. Google Tag Manager)
Tracking scripts migration plan
Analytics platform configuration (e.g. Google Analytics, Adobe Analytics, etc) and customization
Shopping behavior funnel and checkout steps tracking setup
Analytics AI can see data inconsistencies and inform you about discrepancies, for example conversion values missing for Paid channel. It is not fixing the data itself, for it you can request a manual service from us here