How AEO Helped Enviropack Become a Top AI Pick for Sustainable Packaging

Enviropack is a trusted name in the UK for sustainable food packaging. From biodegradable containers to compostable cups and branded takeaway solutions, they serve businesses across Europe—helping them lower their environmental impact without compromising on quality or presentation.

Lately, the brand has started showing up in a new place: AI-generated search results. And it’s not by chance. With one focused move, Enviropack is proving that even B2B businesses can win visibility in the age of AI-powered discovery.

Objective

Over 1 billion AI-assisted searches happen every day across platforms like ChatGPT, Gemini, and Perplexity. And that includes product sourcing, supplier research, and business recommendations—not just consumer queries.

As AI becomes the first stop for decision-making, even B2B brands need to be recommended by AI engines to stay competitive.

That’s why we decided to align Enviropack’s SEO with Answer Engine Optimization (AEO)—a strategy built to meet the way GenAI tools surface brands.

Approach

As part of ongoing SEO efforts, we made sure Enviropack would also show up in AI-generated answers.

We focused on updating the company’s Google Business Profile with clearer, intent-driven language—phrases that closely match how people search when they’re ready to buy or shortlist suppliers. The goal wasn’t to over-optimize, but to speak the same language as the questions AI tools are trained to answer.

By doing so, we made Enviropack more likely to appear in generative search results for relevant, high-intent queries. And it happened.

Results

As a result, Enviropack started surfacing in ChatGPT and Perplexity answers for prompts like:

• “eco-friendly food packaging suppliers in the UK”
• “top biodegradable packaging options”
• “where to buy sustainable food packaging”.

This visibility translated into real traffic gains. From January to March 2025, compared to the previous three months:

• 110% traffic increase from ChatGPT sessions
• +96% engaged sessions from AI
• +36% average engagement time

What began as a small, strategic update turned into a measurable lift in engagement from a brand-new traffic source.

Takeaway

AI search is quickly replacing traditional search engines for many users. In fact, 58% of consumers now use tools like ChatGPT to discover products and services. That shift is changing how both consumers and businesses decide who to trust. Because when your brand is mentioned in an AI-generated answer, it’s being endorsed by a source people trust: AI.

For Enviropack, showing up in those answers means being seen and trusted at the exact moment decisions are made. It also means they are securing their place in the buying journey for the future.

Search is changing. Is your brand ready? Contact us and let’s secure your place in AI results today!

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