About Samsung
Samsung is a global consumer electronics brand operating across multiple regions and product lines. As part of its digital commerce strategy, Samsung runs Samsung Live, a series of live shopping broadcasts used to launch products, showcase features, and drive direct-to-consumer sales during key campaigns and releases. Live shopping is a repeatable launch channel for Samsung, making production speed and cost efficiency critical to sustaining growth.
Problem
While live shopping performed well, the traditional production model itself made frequent, multi-market scaling economically and operationally unsustainable.
Samsung Live was effective, but it wasn’t scalable. Each live broadcast followed a traditional production model with producers, hosts, scripts, studio rentals, and post-production, closer to television than eCommerce, a high-impact format with a high fixed cost. As campaign frequency increased and multi-market launches became a priority, producing more live shopping content meant proportionally higher costs, longer lead times, and internal coordination.
The issues showed up as:
- Over $50,000 in production costs per live broadcast
- Weeks of preparation for each campaign
- Heavy reliance on external production resources
- Limited ability to reuse or localize campaigns across markets
- High operational overhead for a format expected to move fast.
Solution
From traditional broadcasts to AI-powered campaigns
Traditional, human-hosted live broadcasts were replaced with AI-driven live shopping experiences using digital Samsung experts. This removed the need for studios, hosts, and post-production while retaining the format’s ability to drive engagement and conversion.
Campaign scripts were written once for each campaign and rendered using AI avatars aligned with Samsung’s brand voice. Avatar, speech, gestures, and multilingual output were refined to support regional launches without re-recording, reducing lead time and marginal cost per campaign.
Custom live shopping engine
We built a dedicated live shopping engine specifically for AI-led experiences. Unlike standard livestream tools, the engine was designed around automation. Then, the live shopping player was integrated directly into Samsung’s eCommerce platform, enabling interactive add-to-cart flows and direct transactional pages during campaigns.
Campaign management
To allow Samsung’s team to launch and optimize campaigns independently, a management panel was introduced. Now, they can easily roll out multiple campaigns without rebuilding production pipelines for each launch.
Outcome
- 65% reduction in total campaign costs, removing the primary barrier to frequent live shopping launches.
- 3x faster campaign production.
- 10x lower production cost compared to traditional live shopping formats.
- +67.7% conversion rate compared to previous live shopping campaigns.
- +192.6% add-to-cart rate on AI-driven landing pages.
- +83% traffic despite a lower marketing budget.
Growth slowing while costs keep rising? We help teams identify what’s blocking scale, reduce wasted effort, and restore efficient growth. Book a 50-min ROI roadmap session with scandiweb.
Share on: