Scandiweb Stories recap for February 2017 — we are not catching up, we are ahead

Virtual Reality in your browser

From classic to innovation, we are glad to tell you that Scandiweb has developed first web-based VR solution for Teak Furniture. Challenges were the following:

• No similar solution on the market
• Multi-device and resolution support
• Browser crashes, since they do not officially support VR solutions

How did we handle this? Well, we did several things as:

• Rapid prototyping and iteration as there was no similar solutions or body of knowledge to explore
• Mobile device and browsers benchmarking to understand technological grouping and provide solution tailored for a particular group of devices
• Several sizes of VR images to exclude double vision. Best fit is proposed automatically.
• Iterative UX testing on focus groups to provide easy on-boarding for general consumers not yet familiar with VR
• Conversion-minded solution — each VR module is linked to particular products

Read a full story here:

4 agile teams with one made of designers, and 3 of developers working on separated components and integrating them…

Do You make Your clients Happy?

You might answer: “Yes, sure! That is what they tell us!” and you might be wrong! What people say and how they say are two different things, and in case with “what people say” everything is clear, then,“how people say” requires a lot of knowledge and effort to understand, that is the thing that people learn for ages. In real life it is hard to track all the KPI that measure “how people say”, however, in digital world number of KPI is much more smaller, therefore it is possible to track a mood of a people, for example, based on how they wrote an email. To find answer on this question, Scandiweb has developed AI for happiness tracking, which we use on a day to day basis to track our clients happiness!

Read the full article about “AI for Happiness Tracking”:

In order to start building any kind of statistics, it would be great to know what words and collocations are generally…

How to spot opportunities for conversion rate increase?

The answer is — research. Conversion research.

A lot of merchants do think that if revenues are coming, then everything is okay. Well, why to earn the same if You can earn more?

To find opportunities for website optimisation conversion research needs to be conducted.

Main areas of this research are:

• Functionality — testing the website from the functional standpoint accordingly to the set business goals.
• Usability — answering questions if the website is intuitive and optimized for the target audience from the UX perspective.
• Information architecture — identifying the optimal navigation and wayfinding path, testing the organization of labeling and hierarchy of the website to support usability.
• Design best practices — explore if best modern design practices are used for the website, accordingly to the target audience behavior.

These areas allow us to come up with hypotheses for suggested improvements and further testing of these improvements.

Read a full conversion optimisation guide here:
There are two main purposes of Conversion Research for eCommerce: to improve the understanding of the business and the…

Stay tuned to hear more news from Scandiweb team!

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