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FREE WEBINAR: "Data Tracking"

Privacy and you

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Data tracking in the modern-day and age can be largely seen as a cat-and-mouse game where 2 powers are in a constant power struggle. As one increases in strength, the other has to adapt to come out on top. Technologies evolve, laws get passed, and users are caught in the middle of an ever-changing digital landscape.

This talk will explore the business of eCommerce tracking setups, regulations that attempt to limit what data can be gathered about users, and what the future of data tracking and privacy might look like.

Topics:

 
  • The history of user tracking and subsequent evolution of technologies and availability, accessibility to various tracking tools
  • The rise of countermeasures to prevent tracking and the increasing self-awareness of privacy concerns
  • The current landscape of eCommerce tracking and where the industry is headed
  • What a reliable eCommerce tracking setup looks like in 2022
If you have any questions, feel free to use the webinar chat or send them to [email protected].

Hosts:

Arturs Vigants

Arturs Vigants

WEB ANALYTICS SPECIALIST

Brought to you by Scandiweb Growth:

Scandiweb has been a leader in eCommerce platform development and strategic marketing implementations since 2003. To help our clients reach their full potential, we tailor custom growth programs to address specific business needs. Our days are filled with traffic acquisition, usability and A/B testing, data analysis, and visualization.

Over the last few years, we’ve been lucky to bring growth insights to bootstrapping startups and digital merchants, as well as Fortune 500 enterprises who want to generate bigger revenues online, with projects for Walmart, Thomson Reuters, The New York Times, Happy Socks, Rockar Jaguar Land Rover, Lafayette 148 NY, Cervera, and KURU footwear, among many others. Now we think it’s time we started sharing our knowledge to help you bring your online business to the next level!