FREE EBOOK: "A Practical Guide to A/B testing"

Introduce A/B testing into your optimization program

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Over the last decade, successful eCommerce businesses have been perfecting their websites using lean optimization process as part of their company strategy. This eBook is dedicated to one of the key optimization techniques – A/B testing.

Find inside basic concepts of A/B testing and how the A/B testing process should be organized within the company, and get inspired to adopt the experimentative mindset and start running A/B tests yourself.

In this eBook, we share our workflow, A/B testing hypothesis prioritization frameworks, A/B testing result visualization best practices, and many other useful tips & tricks to improve your website optimization strategy.

Learn by reading this eBook:

  • What is A/B testing

  • What are the A/B testing benefits

  • How to introduce continuous A/B testing process to your optimization program

  • Answers to frequently asked questions about A/B testing plus, take a peek into several A/B testing case studies

Written by:

Olga Kimalana

Olga Kimalana

Senior Conversion Strategist

Katrina Antonova

Katrina Antonova

Content & Copy Strategist

Brought to you by Scandiweb Growth:

We are part of Scandiweb – a digital agency developing eCommerce websites since 2003. To help our clients reach their full potential we tailor custom growth programs to each business’s needs. Our days are filled with traffic acquisition, usability and A/B testing, data analysis and visualization.

Over the last few years, we were lucky to bring growth insights to bootstrapping startups, digital merchants, and Fortune 500 enterprises who want to generate bigger revenues online, with projects for Walmart, Thomson Reuters, The New York Times, Happy Socks, Rockar Jaguar Land Rover,  Lafayette 148 NY, Cervera, KURU footwear,  along with many others.  So we think it’s time we start sharing our knowledge to help you bring your online business to the next level!