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Interview with Robyn Metzger, THE NEW YORK TIMES

eCOM360 Roundtable interview by Scandiweb

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“To engage with the readers and fans, and people that wanted to become fans, we had to refocus our merchandise and marketing to be more of a brand extension and represent the brand in a true way. Just like The paper does.”
The NYT rebranding story & role of eCommerce in journalism, recent reports, advice for online store owners, and more in an interview with Robyn Metzger, Director of the Online store for The New York Times.
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Over the last few years, we were lucky to bring growth insights to bootstrapping startups, digital merchants, and Fortune 500 enterprises who want to generate bigger revenues online, with projects for Walmart, Thomson Reuters, The New York Times, Happy Socks, Rockar Jaguar Land Rover,  Lafayette 148 NY, Cervera, KURU footwear,  along with many others.  So we think it’s time we start sharing our knowledge to help you bring your online business to the next level!