Interview with Robyn Metzger, THE NEW YORK TIMES

eCOM360 Roundtable interview by Scandiweb

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“To engage with the readers and fans, and people that wanted to become fans, we had to refocus our merchandise and marketing to be more of a brand extension and represent the brand in a true way. Just like The paper does.”
The NYT rebranding story & role of eCommerce in journalism, recent reports, advice for online store owners, and more in an interview with Robyn Metzger, Director of the Online store for The New York Times.
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